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    Acai Presentation

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    flow march
    This document discusses opportunities to introduce acai berries and products to the market in Karlsruhe, Germany. Karlsruhe has a young population that aligns with acai consumption trends and fits local habits. Selling acai beverages for 2.5 euros and acai bowls for 4 euros could attract consumers. Online purchasing and advertising acai's health benefits may help drive sales during the off-season. Potential pros include appealing to young consumers and local tastes, while cons are start-up costs and time to build the market. In conclusion, there is potential for acai products in Karlsruhe.

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    Acai Presentation

    Uploaded by

    flow march
    46 views10 pages
    This document discusses opportunities to introduce acai berries and products to the market in Karlsruhe, Germany. Karlsruhe has a young population that aligns with acai consumption trends and fits local habits. Selling acai beverages for 2.5 euros and acai bowls for 4 euros could attract consumers. Online purchasing and advertising acai's health benefits may help drive sales during the off-season. Potential pros include appealing to young consumers and local tastes, while cons are start-up costs and time to build the market. In conclusion, there is potential for acai products in Karlsruhe.

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    This document discusses opportunities to introduce acai berries and products to the market in Karlsruhe, Germany. Karlsruhe has a young population that aligns with acai consumption trends and fits local habits. Selling acai beverages for 2.5 euros and acai bowls for 4 euros could attract consumers. Online purchasing and advertising acai's health benefits may help drive sales during the off-season. Potential pros include appealing to young consumers and local tastes, while cons are start-up costs and time to build the market. In conclusion, there is potential for acai products in Karlsruhe.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    46 views10 pages

    Acai Presentation

    Uploaded by

    flow march
    This document discusses opportunities to introduce acai berries and products to the market in Karlsruhe, Germany. Karlsruhe has a young population that aligns with acai consumption trends and fits local habits. Selling acai beverages for 2.5 euros and acai bowls for 4 euros could attract consumers. Online purchasing and advertising acai's health benefits may help drive sales during the off-season. Potential pros include appealing to young consumers and local tastes, while cons are start-up costs and time to build the market. In conclusion, there is potential for acai products in Karlsruhe.

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    Acaí

    Berry
    Acai and the Explorers of the exotic
    DICA RÁPIDA
    Para criar seu livro de receitas, clique com o botão
    direito em uma foto e selecione "Substituir imagem".
    German Market
    ent:
    Placem
    e t s i n Europe ectar among
    rk /n
    g ge s t Bio Ma tion of juices
    Bi p
    g h e s t consum
    Hi
    europe
    ans;
    p ti o n of fat; eat mor
    e
    s u m ta t u s
    con nomic
    s
    Higher io - e c o
    soc
    Higher s and fruits;
    ble
    vegeta
    German Market
    Numbers and Facts

    Recent consumer trends have, above all, been influenced by a number of


    far-reaching changes in society. An aging population is fueling the demand for
    health & wellness as well as functional food products to prevent or overcome
    conditions including diabetes, high blood pressure, and cholesterol. Two-thirds of
    all Germans see a direct link between nutrition and health.

    Other trends include the sales of fair trade products, such as coffee and fruit juices,
    which doubled to more than 1.3 billion euro between 2012 to 2017. Ethnic foods,
    beauty foods, and “free of” foods (e.g. lactose and gluten-free products) are further
    trends currently finding favor with Germany’s increasingly discerning consumer
    base.

    + ROPO EFFECT
    German Trade and Investment Agency
    Source:(http://www.gtai.de/GTAI/Navigation/EN/Invest/Industries/Consumer-industries/consumer-markets-retail.html)
    To whom? Where?
    Acai in Karlsruhe
    Enjoy the Season ☀
    From April until October

    Young population ¼ local market


    35-64 corresponds to 40%

    Fits local habits


    Fits both segments

    Source:
    https://ugeo.urbistat.com/AdminStat/en
    /de/demografia/eta/karlsruhe--stadt-/82
    12/3
    How can we sell it?

    Acai beverage….2,5€
    (200ml)

    Acai Bowl ….. 4,0 €


    (450g)

    + Toppings:
    + Nuts, M&Ms, fruits.
    Online purchase:

    Its Healthy, Its a habit:

    To keep revenue during the


    off-season,
    Give flow to the products already at
    stock,
    Advertising Acai information
    Share receipts,
    Continuous communication with
    customers.
    Pros and Cons:
    Costs of operations,

    Costs of personnel,

    Initial time building local market/habit

    Conclusion
    --

    Potential adherence among young consumers,

    Karlsruhe Açaí Low price,

    50+ due to ROPO effect,

    Local Habit of enjoying Ice creams and Kaffee,

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