Andrew Magpantay

i
THE IMPACT OF FOOD STALL CLEANLINESS ON BUYING
BEHAVIOR OF SELECTED CUSTOMERS IN LIAN, BATANGAS
by
ELAYZA A. ATA
KRISTINE C. CORRADO
JOMARIE C. FIRMANTE
PRINCE LLOYD B. SANTOS
ANDREW V. MAGPANTAY
TECHNICAL-VOCATIONAL AND LIVELIHOOD TRACK: HOME
ECONOMICS STRAND COOKERY
Saint Anne Academy
Binubusan, Lian, Batangas
2023
ii
THE IMPACT OF FOOD STALL CLEANLINESS ON BUYING
BEHAVIOR OF SELECTED CUSTOMERS IN LIAN, BATANGAS
A Thesis
Presented to the
Faculty of
Saint Anne Academy
Binubusan, Lian, Batangas
In Partial Fulfillment of the

Requirements for the TECHNICAL-VOCATIONAL AND LIVELIHOOD
TRACK:HOME ECONOMICS STRAND COOKERY
By
ELAYZA A. ATA
KRISTINE C. CORRADO
JOMARIE C. FIRMANTE
ANDREW V. MAGPANTAY
2023
iii
Copyright by
ELAYZA A. ATA
KRISTINE C. CORRADO
JOMARIE F. FIRMANTE
ANDREW V. MAGPANTAY
2023
iv
ABSTRACT
Title: THE IMPACT OF FOOD STALL CLEANLINESS ON BUYING
BEHAVIOR OF SELECTED CUSTOMERS IN LIAN,
BATANGAS
Authors: Elayza A. Ata, Kristine C. Corrado, Jomarie C. Firmante,
Prince Lloyd B. Santos, Andrew V. Magpantay
Degree:. TECHNICAL-VOCATIONAL AND LIVELIHOOD
TRACK:HOME ECONOMICS STRAND with specialization in
COOKERY
Adviser: Mr. Alexis R. Tumbaga
Summary
The researchers gathered 10 food stall owners in Lian, Batangas.
According to our survey 7 are females and 3 are males whose age by 18 to 67.
According to the table 4.3 most of the respondent’s customers are good
customers and always want to be clean. It is said in table 4.4 that the impact of
v
cleanliness is really huge when it comes to customers because according to the
table 4.4 it is said here that most of the respondent’s customers are feeling
satisfied and comfortable because of the impact of cleanliness on them.
The study yielded the following findings:
1.The present study employed the descriptive research
2.The respondent of present study are the food stall owner in Lian,
Batangas which were selected through purposive sampling
3.In this study, our respondent is Food stall owner in Lian, Batangas
4.This study will not cover the other problems that are not necessarily
connected on food stall cleanliness on buying behavior
Keywords: Food stall cleanliness, Buying behavior of customers, Customers

sati sfacti on
vi
ACKNOWLEDGEMENTS
First of all, we are very grateful to our dear God because he is the
one who guides and helps us so that we can do our research study. Thank
you very much God for the support you have given us, we could not finish
this research study without your help.
We are very grateful to Mr. Alexis Tumbaga which is our thesis
adviser who is motivate us to do a research and he is also help and guide
all of my classmates to do a research study so thank you Mr. Alexis
Tumbaga. And
Thank you to our classroom adviser who is Ms. Laarni Pacia, which is also
a motivator to do a research study We are also grateful to our panelists
who is Mr. Alexis Tumbaga, Mr. Zoilo Tumbaga and Ms. Normilita Maala
which is providing research additional inputs. That's it! Thank you for all of
your help and support! God bless you all!
Elayza A. Ata
Kristine C. Corrado
Jomarie C. Firmante
vii
Prince Lloyd B. Santos

Andrew V. Magpantay
DEDICATION
The researcher would like to dedicate this paper to the parents who gives
their outmost support and never ending inspiration throughout the study.
they are the one who provides the resources that needed in the making of
the study, it is also dedicated to the teacher who are behind in making this
research through guiding the researcher to complete this thesis. Also this
study is dedicated to school who gives opportunity the researchers nurture,
test their skills and cooperative to build this study.

viii
TABLE OF CONTENTS
PAGE
TITLE FLY ………………………………………………………………………. i
TITLE PAGE ……………………………...……………….……….……..…….ii
COPYRIGHT PAGE…………………………………………………………….iii
APPROVAL SHEET …………………………………………….…..……........iv
ABSTRACT ……………………………………………………..………............v
ACKNOWLEDGEMENT ……………………………………….....................vi
DEDICATION ……………………………………………….……..……..…..vii
TABLE OF CONTENTS ……………………………………………...……..viii
LIST OF FIGURES …………………………………………………………..x
LIST OF TABLES……………………………………….……………….….....xi
LIST OF APPENDICES ……………………………………….…..………….xii
CHAPTER
I. THE PROBLEM AND ITS BACKGROUND
Introduction …………………………………………..…………...1
Statement of the Problem …………………………..……..…...4

ix
Significance of the Study…………………...…........................5
Scope, Delimitation and Limitation of the Study ……………..6
II. REVIEW OF RELATED LITERATURE
Conceptual Literature …………………………………………. 12
Conceptual Framework…………………………………...…….27
Research Literature …………………………………………….28
METHODOLOGY
Data Gathering Procedure ……………..……………………...34
Research Design ………………………………..……………...44
Sampling Design ……………………………………………......45
Statistical Treatment of Data …………………………………..45
PRESENTATION, ANALYSIS AND INTERPRETATION OF
III. SUMMARY OF FINDINGS, CONCLUSIONS AND
General Summary ……………..…………………..………..….44
Summary of Findings …………………………………….……44
Conclusions ………………………………………………….…46
Recommendations …………………………………………….46
BIBLIOGRAPHY…………………………………………..…………………47
APPENDICES..........................................................................................52
x
CURRICULUM VITAE………………………………………………………..58
LIST OF TABLES
Tables Title Page
1 Distribution of Respondents According to Sex 31
2 Distribution of Respondents according to Age 32
3 Distribution of Respondents According to Food 33

Preference
4 Distribution of Respondents According to Educational 34

Attainment
xi
LIST OF APPENDICES
Matrix Title
Page
A Letter of Request for theApproval to Conduct
the Study in Saint Anne Academy
B Letter of Request for theApproval to Administer
theQuestionnaires to respondents
from Lian, Batangas
C Letter of Request for the Approval to validate the
Questionnaires from the Head of the
Student Services Office
D Letter of Request for the Approval to Distribute
the Questionnaires from the Respondents
E Photos Taken During the Data Gathering Phase

xii

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i

THE IMPACT OF FOOD STALL CLEANLINESS ON BUYING

BEHAVIOR OF SELECTED CUSTOMERS IN LIAN, BATANGAS

PRINCE LLOYD B. SANTOS

TECHNICAL-VOCATIONAL AND LIVELIHOOD TRACK: HOME

ECONOMICS STRAND COOKERY

Saint Anne Academy

Binubusan, Lian, Batangas

THE IMPACT OF FOOD STALL CLEANLINESS ON BUYING

BEHAVIOR OF SELECTED CUSTOMERS IN LIAN, BATANGAS

In Partial Fulfillment of the

Title: THE IMPACT OF FOOD STALL CLEANLINESS ON BUYING

BEHAVIOR OF SELECTED CUSTOMERS IN LIAN,

Authors: Elayza A. Ata, Kristine C. Corrado, Jomarie C. Firmante,

Prince Lloyd B. Santos, Andrew V. Magpantay

Degree:. TECHNICAL-VOCATIONAL AND LIVELIHOOD

TRACK:HOME ECONOMICS STRAND with specialization in

Adviser: Mr. Alexis R. Tumbaga

The researchers gathered 10 food stall owners in Lian, Batangas.

cleanliness is really huge when it comes to customers because according to the

satisfied and comfortable because of the impact of cleanliness on them.

The study yielded the following findings:

1.The present study employed the descriptive research

Batangas which were selected through purposive sampling

connected on food stall cleanliness on buying behavior

Keywords: Food stall cleanliness, Buying behavior of customers, Customers

this research study without your help.

We are very grateful to Mr. Alexis Tumbaga which is our thesis

adviser who is motivate us to do a research and he is also help and guide

all of my classmates to do a research study so thank you Mr. Alexis

a motivator to do a research study We are also grateful to our panelists

your help and support! God bless you all!

Prince Lloyd B. Santos

study is dedicated to school who gives opportunity the researchers nurture,

test their skills and cooperative to build this study.

TITLE FLY ………………………………………………………………………. i

TITLE PAGE ……………………………...……………….……….……..…….ii

APPROVAL SHEET …………………………………………….…..……........iv

TABLE OF CONTENTS ……………………………………………...……..viii

LIST OF FIGURES …………………………………………………………..x

LIST OF APPENDICES ……………………………………….…..………….xii

I. THE PROBLEM AND ITS BACKGROUND

Statement of the Problem …………………………..……..…...4

Significance of the Study…………………...…........................5

Scope, Delimitation and Limitation of the Study ……………..6

II. REVIEW OF RELATED LITERATURE

Conceptual Literature …………………………………………. 12

Research Literature …………………………………………….28

Data Gathering Procedure ……………..……………………...34

Research Design ………………………………..……………...44

Sampling Design ……………………………………………......45

Statistical Treatment of Data …………………………………..45

PRESENTATION, ANALYSIS AND INTERPRETATION OF

III. SUMMARY OF FINDINGS, CONCLUSIONS AND

General Summary ……………..…………………..………..….44

Summary of Findings …………………………………….……44

Tables Title Page

1 Distribution of Respondents According to Sex 31

2 Distribution of Respondents according to Age 32