Advantages and Disadvantages

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Professional

Social Media
Advantages and
desadvantages
Professional Social Media

LinkedIn Instagram

Yammer
Linked in
LinkedIn is a social network oriented to business use,
business and employment. LinkedeIn is an ideal
platform to develop a professional personal brand.
This is very useful for all types of professionals. Is a
social network that can help us to meet the different
professional goals we have.

It has a free and Premium version. You can use it to


display your resume, search for a job, improve your
reputation by posting updates, and interact with other
people.Many companies are compatible with
LinkedIn, which means that you can apply for a
vacancy directly from your profile, without sending
resumes or forms to institutional emails.

Disadvantage LinkedIn: Poor protection of personal


information
Instagram is a very popular social network among young
people that offers the possibility of sharing photos with
other users and being able to receive comments or "likes"
(likes) from your followers. Within these photographs that
we can upload, we can add tags or hashtags to label
according to the type of photograph or that can be seen in
it, so it will be easier to classify when searching for a
specific theme.

ADVANTAGES
• Brand creation and promotion
• Increased traffic to the business website
• Widespread
• Interaction and feedback
• Instagram Ads
• geolocation

DISADVANTAGES
• Limited organic reach for businesses
• Limitado a formatos visuales
• Needs a lot of visual creativity
• High incidences of image theft
YAMMER Advantage:
Being a private social
network, the security
It is a private social of the information
network, of the ensures that
microsoft group, it is companies can
used by some publish with the
companies as a confidence of their
facebook of the employees.
company, in that
social network is Disadvantage:
posted business A disadvantage may
news, and it is be that only company
possible to create personnel can enter
communities of this social network
employees or and it is not possible
sectors. to share experiences
with more people
outside the
organization.

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