Sponsorship

Promote Your Brand to the World's Largest

Product Management Community

productschool.com
Table of Contents

About Us
Page 3

Our Audience
Page 5

Sponsorship Campaigns
Page 8

ProductCon Sponsorships
Page 10

Sponsorship Offerings
Page 18

Testimonials
Page 29

Contact Page 30

About us 3

About us

Founded in 2014, Product School is the global

leader in Product Management training with a

community of over one million product

professionals.

Our certificates are the most industry-recognized

credentials by employers hiring product managers.

All of our instructors are real-world Product

Leaders working at top Silicon Valley companies

including Google, Facebook, Netflix, Airbnb, PayPal,

Uber, and Amazon.

About us 4

The World's Largest Product

Management Community in Numbers

1 Million+ 364,000+ 6.2 Million+

Product professionals Newsletter Subscribers Podcast Episode Downloads

35,000+ 80,000+ 1,000+

Students per Year ProductCon Attendees Events per year

9+ Years
of industry experience
Our Audience > Decision Makers 5

We Reach Product Decision Makers

Our community is comprised of...

36%
19%
11%
8%

Product Managers Senior/Group PMs Directors of Product Associate/Rotational PMs

5%

VPs of Product

4%

CPO
10%
7%

Group PMs Other Product-

Adjacent Roles
Review

As a Start-Up Product Leader who has spent all his

time in Start-Ups, it was valuable to me to interact

with Product Leaders from different industries and

backgrounds.

Dennis W

Director of Product
Our Audience > Diverse Industries 6

We Reach Diverse Industries

Our community members work in...

Technology
Education
Energy

46% 4% 1%
Financial Services
Other
Insurance

14% 4% 1%
Healthcare & Pharmaceuticals
Industrial/Manufacturing
Non-Profit

6% 3% 1%
Retail
Telecommunications
Real Estate

5% 2% 1%
Professional Services
Transportation

4% 2%
Media & Entertainment
Government

4% 2%
Our Audience > Sponsors 7

Sponsors

“Through Product School's thoughtful

programming and conferences, we
were able to make quality
connections and be part of innovative
conversations with decision makers
and PMs looking to advance their
career.”

Daniel Chu

CPO at
Sponsorship Campaigns

Create Impact at Scale

Sponsorship Campaigns 9

One-off Campaign Multi-touch Campaign Holistic Campaign

Workshops 2 Workshops 3 Workshops 6 Workshops O n e - O f f C a m pa i g n

Newsletters 2 Newsletters 8 Newsletters 17 Newsletters

M u lt i - To u c h C a m pa i g n
Webinars 1 Webinar 4 Webinars 12 Webinars

Guest Blog N/A 1 Guest Blog 2 Guest Blogs

H o l i st i c C a m pa i g n
eBook Co-Launch N/A N/A 1 eBook Co-Promotion

*15 Second Pre-Roll **30 Second Mid-Roll Sponsorship Campaigns Start at $25,000
 10

Every Year, 80,000+ Product Managers Attend

ProductCon, The World's Largest PM Conference

20,000+
Attended By The World's Top Firms Attendees
4x Conferences Per Year
ProductCon 11

Exclusive ProductCon Logo

Placement
Display your logo across our ProductCon webpage,
ProductCon slide decks, and exclusive graphics.
ProductCon 12

Guaranteed Qualified
Leads
All ProductCon attendees select the topics they are
interested in and we match their preferences with your
brand’s product. You’ll receive all the opt-in leads beased on
their topic selection according to your sponsorship tier.

SIlver GOLD PLATINUM

Select 1 topic to define your product Select up to 2 topics to define your Select up to 3 topics to define your
product product
Receive all the opt-in leads from that Receive all the opt-in leads from all 2 Receive all the opt-in leads from all 3
1 topic topics topics
ProductCon 13

ProductCon Related
Newsletter Shoutouts
Platinum
Reach 364,000 newsletter subscribers before
and after each ProductCon with above or
below the fold placement options.*

23% More Clicks

Above the Fold

Gold

Silver

*Visual placement may vary by Newsletter

ProductCon 14

Remind Everyone

You Were There
Following our 4 largest events of the year, we publish a
dedicated ProductCon review page summarizing the
amazing main stage talks and key take-aways. As a
ProductCon sponsor, your brand’s logo will appear as a part
of this event recolection to be forever celebrated in time.
ProductCon 15

ProductCon Panel

Where A-List Product Leaders Have Their Say Richa Pareekh

Product Lead

Nominate a thought leader from your company to represent

your brand in front of 20,000+ Product professionals. Minal Mehta
Rapha Cohen
Head of Product
CPO

Format

30 minute panel
Annie Jean-Baptiste
Benefit
Head of Product Inclusion

Lead Gen, Thought Leadership Becky Bucich

CPO

Reach

3,000+ Attendees per Panel Michael Cerda

Nikhyl Singhal
fmr VP of Product
VP of Product

Todd Yellin
VP of Product

ProductCon Panel Spots Also Sold Separately

ProductCon 16

Bring Your Voice into


The ProductCon Podcast Episodes
Use a 15-second pre-roll to call out your brand leading up
to ProductCon and get people excited to discover more.

Sold-Out
ProductCon Sponsorships 17

Silver Gold Platinum

Spots Available per ProductCon 8 3

ProductCon 1 1 1

ProductCon Logo Placement Silver tier Gold tier Platinum tier

ProductCon Qualified Leads 1 Relevant Topic Up To 2 Relevant Topics Up To 3 Relevant Topics

Newsletter Brand Mention B elow the fold for B elow the fold for
 Above the fold for


ProductCon pre newsletter ProductCon pre newsletters ProductCon pre & post newsletters

ProductCon Rewind Logo Silver tier Gold tier Platinum tier

Placement

ProductCon Panel N/A N/A 1 ProductCon panel spot

ProductCon Podcast N/A N/A 4 ProductCon Podcast

Episode Placements*

ProductCon Booth N/A N/A Premium in-person booth at

Placement ProductCon

*15 Second Pre-Roll **D iscount Available for M

ultiple ProductCon Placements
Sponsorship Campaigns Start at $25,000
Designed For You

Pick and Choose from Our Sponsorship Offerings to Achieve Your Goals
Sponsorship Offerings 19

Sponsorship Offerings

Lead Gen Awareness Thought Leadership Education

You’re looking to add new You want other product people You’ve got a unique and Your mission is to educate
product people to your to know your company’s insightful perspective that the product people on how you
pipeline with an innovative offering in a big way. product community needs to help solve their everyday
approach. hear. needs.

ProductCon Panel Newsletters ProductCon Panel Free Micro-Certification

Free Micro-Certification Podcast eBook Launch Partnership Workshops

Sold-Out

eBook Launch Partnership Guest Blog Post Workshops

Workshops Ad Hoc Events Guest Blog Post

Newsletters Playbook Launch Playbook Launch

Podcast Template Launch Template Launch

Sold-Out
Ad Hoc Events

Playbook Launch

Template Launch
Sponsorship Offerings 20

Micro-Certification
Micro-Certifications offer an engaging and multi-faceted
way for your brand to educate the Product community on
a specific skill or them

Format

Contact Us for Details

Benefit

Lead Gen, Education

Reach

30,000 Students per Year

Sponsorship Offerings 21

eBook Launch

We Can Put Your Brand Front and Center

Through a partnered eBook launch campaign, make your
brand a thought leader in the Product space.

Format

Contact Us for Details

Benefit

Lead Gen, Thought Leadership

Reach

Varies by content and subject matter, with an average of

1,000 downloads per month
Sponsorship Offerings 22

3 Spots Left

eBook Co-Promotion

Expand Your Brand’s Market Reach and Credibility


Establish your brand as a credible thought leader in the product

space through a targeted and collaborative eBook co-promotion
that will help you reach a wider, engaged product audience.

Format

Contact Us for Details

Benefit

Lead Gen, Thought Leadership

Reach

Varies by content and subject matter, with an average of

1,000 downloads per month
Sponsorship Offerings 23

Workshops

Thousands of Product Community Members Tune

in to Our Workshops From Around the World

With their live and engaging format, Workshops allow you

to speak directly to the insights you know best.

Format

60-90 minute live sessions, hosted on Zoom

Benefit

Lead Gen, Thought Leadership

Reach

150 Attendees per Workshop

Sponsorship Offerings 24

Ad Hoc Events

Join Us At Our Major Events Throughout


the Year


At events like our bi-annual Career Fair or monthly

Interview Prep, your brand can participate in a variety of
ways, from hosting a booth to having your logo featured.
Format

Contact Us for Event-Specific Details

Benefit

Lead Gen, Awareness

Reach

Contact Us for Event-Specific Details

Sponsorship Offerings 25

Newsletters

An Ecosystem that Reaches Product People

Across the Globe

23% More Clicks

Combining advertisements and cutting-edge product Above the Fold

placements, our newsletters keep the Product community
informed.

Format

Above or Below the Fold Placement in up to

2 Newsletters per Week

Benefit

Awareness, Lead Gen

Reach

364,000 Subscribers
Sponsorship Offerings 26

The Product Podcast

Product experts from across the tech world starred on

The Product Podcast this year, joining us for a total of
237 episodes and 4 special seasons.

Format

15-second pre-roll or 30-second mid-roll,


1 episode per week, 1 month minimum term
Sold-Out 1,700,000 8.2 Million+ 200
listeners downloads countries
Benefit

Awareness, Lead Gen

Reach

80,000 Downloads per Month

Sponsorship Offerings 27

Guest Blog Post

Reach the Product Community With

Your Expertise

Co-author a content piece with us that

highlights your brand’s leadership in a particular
Product area.

Format

1,000 words maximum, graphic design


and copywriting support

Benefit

Awareness, Thought Leadership

Reach

600 Views per Month

Sponsorship Offerings 28

Playbook Launch

Turn a Series of SEO-optimized Blog

Posts into a Lead Generation Magnet
Initiating a Playbook launch with 3-4 engaging blog posts is
the best way to capitalize on ranking for relevant
keywords, drive traffic, and increase conversions.

Format

3-4 blog posts combined into a mini eBook

Benefit

Lead Gen, Awareness

Reach

Varies by Content
Sponsorship Offerings 29

Template Launch

Increase Product Adoption by Making

Your Product Even Easier to Use

Templates are a long-term resource that helps deepen

product adoption, increase user activation, and drive traffic
through SEO.

Format

Varies by Template Type

Benefit

Lead Gen, Awareness

Reach

Varies by Template Type

Sponsorship Offerings 30

Primary Benefit Secondary Benefit Estimated Reach Starting at

eBook Launch Lead Gen Thought Leadership 4,000 Downloads / Month $50,000.00

Template Launch Lead Gen Awareness Varies By Template Type $30,000.00

Playbook Launch Lead Gen Awareness Varies By Content $25,000.00

3 Spots Left eBook Co-Promotion Lead Gen Thought Leadership 800 Downloads / Month $25,000.00

ProductCon Panel Lead Gen Thought Leadership 3,000 Attendees / Panel $6,500.00

Workshops Lead Gen Thought Leadership 150 Attendees / Workshop $3,300.00

Newsletters Awareness Lead Gen 364,000 Subscribers / Newsletter

$2,500.00

Sold-Out Podcast Awareness Lead Gen 80,000 Downloads / Month $2,400.00

Guest Blog Post Awareness Thought Leadership 600 Views / Month $1,000.00

Ad Hoc Events Lead Gen Awareness Varies By Event Type Contact Us

Micro-Certification Lead Gen Education 3,300 Students / Month Contact Us

Product School Sponsorships Start at $25,000

 31

What our Partners are Saying

“Two reasons I love Product “Through Product School's “Our partnership with Product
School! First, their content and thoughtful programming and School delivers results! We
guidance is authentic and conferences, we were able to closed a major deal at the very
speaks to what product make quality connections and first conference we attended,
managers really need to do be part of innovative and have since been able to
their best work. Secondly, their conversations with decision elevate our brand to the right
events are created for their makers and PMs looking to audience through webinars
audience.” advance their career.” and newsletters.”

Sheridan Gaenger Daniel Chu Erin Wilkinson

Vice President Marketing CPO Sr. Field Marketing Manager
Let's Talk About Getting Your Business In Front of
One Million Product Managers

SCHEDULE A CALL

productschool.com