The Prompt

Engineering Guide
“ChatGPT Complete Guide: Learn
Midjourney, DALL-E 2 & More”

Created by:
Julian Melanson
and
Benza Maman

@Benza.maman ChatGPTCompleteGuide.com @Juliandiscovers

 Table of Contents
1. Prompt Guide Overview
2. Prompt Engineering Overview
3. Prompt Priming
4. Simple Prompt Starters
5. Practical Everyday Prompts
6. Effective Prompt Revisions
7. Focused Prompt Frameworks
8. General Prompt Frameworks

@Benza.maman ChatGPTCompleteGuide.com @Juliandiscovers

 Guide Overview
This prompt engineering doc is designed to optimize your ideation process and enhance your output quality. The
document is comprised of two main types of prompts: simple prompts and advanced prompts. The simpli ed
prompts are ideal for generating quick ideas and obtaining concise answers with minimal e ort. On the other hand,
the advanced prompts delve into the intricacies of crafting detailed inputs that yield comprehensive outputs
suitable for personal and business purposes.

What is Prompt Engineering

Prompt engineering is the process of designing and optimizing prompts used in natural language processing
(NLP) models, such as ChatGPT, chatbots, or virtual assistants. This involves crafting prompts that are clear,
concise, and e ective in eliciting the desired response. (Aka prompt engineering is like making an e ective shing
lure - just as a well-designed lure is more likely to catch the sh you want, a well-crafted prompt is more likely to
elicit the desired response.)

3 Principles of Prompt Engineering

1. Be speci c: The more criteria you give, the more focused the output will be.

2. Work in steps: Break tasks into small chunks. This returns better results, just as it would with a human. 

3. Iterate and improve: Re-work the inputs and have ChatGPT improve on its own output.

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 What Makes a Good Prompt
Great outputs all come down to the data the model was trained on, its parameters, and good prompting. Since
we can only control one of these, here’s what good prompting boils down to:

• Clear and concise language that is direct and unambiguous.

• The persona that you assign to ChatGPT, aka who it will be acting as in your prompt.

• The information and examples that you provide, aka your input. (information and examples can be referenced
by ChatGPT in the previous chat history)

• A speci c task that you are requesting ChatGPT to complete, aka your desired output.
• Re nement as needed once you receive your rst response, aka reiteration until receiving the desired output.

Main Prompting Steps

1. De ne the problem or goal: Clearly articulate what you want ChatGPT to help you with and what kind of
response you are looking for.

2. Use relevant keywords and phrases: Input the most useful industry and topic-related terms into the prompt,
which will help guide ChatGPT toward generating the desired response.

3. Write the prompt: Craft a concise prompt that clearly communicates the information and task that is required,
using the keywords and phrases identi ed in steps 1 and 2.

4. Test, evaluate, and iterate: Generate responses with ChatGPT, evaluate the results, and adjust the prompt as
necessary to elicit the desired response. Repeat the process until a successful prompt is created that
consistently generates the desired response.

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 Prompt Priming
“Priming” refers to the practice of providing some initial input to the model before generating a response. The
initial input is intended to guide the model toward generating a response that is more relevant and coherent with
the user's intended output. (You can input entire pieces of text you’ve written for ChatGPT to be trained on)*

Example 1
Without priming: Where should I go on my next vacation?

With priming: I’d like to go on a trip with my wife and kids, the location should be tropical, we’d love to be close to
the beach, I’d like the ight to be one direct ight to and from LAX, and I have a travel budget of $5,000. Where
should I go on my next vacation?

Priming Output: One suggestion for your tropical family vacation within a $5,000 budget could be Cancun,
Mexico. Direct ights from LAX are available, and you can nd a ordable all-inclusive packages with prices
starting at around $1,000 per person for a week-long stay. Popular family activities in Cancun include snorkeling,
visiting ancient ruins, and exploring local beaches and restaurants.

Example 2
Without priming: Please create 3 potential titles for my new online course that teaches how to use AI.

With priming: Please create 3 potential titles for my new online course that teaches how to use AI. Here is an
example of my recent course titles, please emulate the styling and written format of these: “Video Editing
Masterclass: Edit Your Videos Like a Pro!” “Cinematography Masterclass: The Complete Videography Guide”

Priming Output:
1. AI Mastery: The Complete Guide to Using Arti cial Intelligence

2. The AI Expert: Learn to Harness the Power of Arti cial Intelligence

3. AI Foundations: A Step-by-Step Guide to Using Arti cial Intelligence

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 Simple Prompt Starters
Outlined below are 30 concise and simple prompts aimed at inspiring you and quickly o ering value. Whether you
are experiencing writer's block, seeking to establish a new daily routine, or need insights on a new business
venture, these prompts will enable ChatGPT to jumpstart your next steps.

1. De ne the following term and give a metaphor…

2. Elaborate on the purpose of...

3. Create a template for...

4. Construct an outline for this podcast...

5. Help me create a budget plan for...

6. Suggest some creative writing prompts to get me started...

7. Brainstorm 10 ideas for improving the writing in this transcript...

8. Draft a well thought-out chapter list for a book on...

9. List some recipes using these ingredients...

10. Formulate a catalog of subjects related to...

11. Create a lesson plan for...

12. Compose 5 headlines for...

13. Sum up the following book in a tweet...

14. Design a comprehensive social media content strategy for...

15. Compose an introductory outreach email for...

16. Recommend some metaphors/analogies/synonyms for...

17. Craft a witty response to this message...

18. Transform this title into an intriguing hook...

19. Translate this into French...

20. Compose a polite decline response to this email...

21. Create an opening scene for a video showcasing...

22. Suggest ways to improve my resume...

23. Explain the concept of...

24. Can you recommend some online courses or books to improve...

25. What are some e ective strategies for...

26. Provide some tips for starting my…

27. Suggest some healthy meal options for...

28. Help me create a daily schedule to...

29. Explain the basics of...

30. Provide some guidance on...

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 Practical Everyday Prompts
Outlined below are a series of practical prompts and frameworks that can be used for daily work and ideation.
These are designed to provide a practical prompting framework for individuals seeking to quickly enhance their
productivity and creative output.

1. Brainstorm New Ideas

Prompt Formula
• I'm looking to explore [subject] in a [format]. Do you have any suggestions on [topics] I can cover?

Examples
• I'm interested in creating an Instagram page that covers travel. What ideas do you have on topics I could
include, such as budget-friendly destinations and hidden gems to visit?

• I'm working on a newsletter that focuses on technology. Can you recommend topics that would be engaging
for my audience, such as the latest gadgets and software updates?

2. Copy Generation

Prompt Formula
• I'm interested in [type of text] that highlights the [bene ts] of [subject]. Please write [#] for me on [subject].

Examples
• I need an email campaign that showcases the features of my new product. Can you write one for me on the
ease of use and a ordability of the product?

• I'm interested in a website page that outlines the bene ts of my coaching services. Could you write one for
me on the personalized approach and proven results of my coaching program?

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 Practical Everyday Prompts
3. Client and Customer Support/Email
Prompt Formula
• I want you to act as a customer support assistant who is [characteristic]. How would you respond to [text] as a
representative of our [type] company?

Examples
• I want you to act as a customer support assistant who is analytical. How would you respond as a representative of our
tech startup to a customer who has experienced a bug while using our software?

• I want you to act as a customer support assistant who embodies con dence and empathy. How would you assist a
customer with a billing issue as a representative of our nancial services company?

4. Generate Analogies
Prompt Formula
• I'm trying to better understand the concept of [concept], please help me better understand this concept by creating a
practical and easy to understand analogy.

Examples
• I'm trying to better understand the concept of photosynthesis, please help me better understand this concept by
creating a practical and easy to understand analogy.

• I'm trying to better understand the concept of search engine optimization, please help me better understand this
concept by creating a practical and easy to understand analogy.

5. Bulk Copy Creation

Prompt Formula
• Please come up with [# of content] [type of content] for [platform] that includes [references].

Examples
• Please come up with 8 email newsletters for my investment site that includes industry reports and data analysis.

• Please come up with 4 video scripts for a marketing YouTube channel that includes expert opinions and insights on
digital marketing trends.

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 Effective Prompt Revisions
In contrast to conventional search engines, ChatGPT possesses a unique memory capacity. It e ectively retains
information conveyed during prior conversations, thereby enabling future prompts to be informed by the complete
conversation history. This feature is particularly useful, as it allows ChatGPT to understand context and subtleties
by the accumulation of knowledge in one chain of dialogue.

• Now put the single most important keywords in bold formatting…

• Organize this by date, location, price, etc…

• Come up with more novel and uncommon results…

• Please add the appropriate emojis to the following text…

• Explain this at the comprehension level of a 5 year old...

• Put this in tabular format with relevant categories...

• From the perspective of an industry expert, please rewrite…

• Rewrite this to be more informal/formal…

• Fix the grammar and nd/replace the following terms…

• Now add some personality and humor to this...

• Write this from the perspective of or in the voice of...

• Summarize this into one tweet...

• Expand this into a 3 part summary…

• Compare and contrast the most important information…

• What are the 10 key takeaways…

• From an expert point of view, how would you improve…

• Put this into a bullet-point list...

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 Focused Prompt Frameworks
Presented below are a set of highly e ective prompt frameworks aimed at enhancing focus and precision in
generating outputs. By providing a speci c framework, these prompts enable ChatGPT to produce more detailed,
repeatable, and accurate responses.

Shot Prompting:
The three variations of shot prompting entail giving ChatGPT complete autonomy to generate any response with
zero shot prompting, to placing parameters and giving reference data with one and few shot prompting.

Prompt Formula
• Zero Shot: No previous data or guidelines given before completing request.

• One Shot: One piece of data or guideline given before completing request.

• Few Shot: Multiple pieces of data or guidelines given before completing request.

Examples
• Zero Shot: “Write a YouTube script for my tech review channel.”

• One Shot: “Using this Example 1 as reference, write a YouTube script for my tech review channel.”

• Few Shot: “Using these Example 1, 2, 3 as reference, write a 5 minute YouTube script on the latest iPhone camera
speci cations for my tech review channel. Start with a 10 second hook and notate a photo for each main point.”

Chain of Thought Prompting:

This framework is a technique to guide ChatGPT to explain its answers in a step-by-step format of its reasoning
process. This technique helps ensure that the model's answers are transparent and easy to understand, making its
explanations more useful for educational or explanatory purposes.

Prompt Formula
• [Your question]. Let’s think step by step.

Examples
• What is the diameter of the sun? Let’s think step by step.

• What is the weight of an oxygen molecule? Let’s think step by step.

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 Tabular Format Prompting:
Using tabular format with ChatGPT allows for clear organization and presentation of data, making it easier for the
user to analyze and comprehend the output. This leads to more accurate understandings and insights.

Prompt Formula
1. [Your question].

2. What are the di erent categories you can break your answer into for more descriptiveness?

3. Now create one table that includes your original answer with these categories separated into di erent columns.

Examples
• What are the main factors of growing a YouTube channel?

• Please list the top 5 travel destinations in South America.

Ask Before Answer Prompting:

This framework is a technique to guide ChatGPT to ask for clari cation before giving an answer. This helps ensure
that the model’s answers are as accurate and speci c as possible.

Prompt Formula
1. You are an expert in the eld of [industry]. I’m going to ask you to complete some speci c tasks, but before you
answer, I want you to do the following: If you have any questions about my task or uncertainty about delivering the
best answer possible, always ask bullet point questions for clari cation before generating your answer. Is that
understood?

2. Great, my question is [question]. Your task is to [task]. Please ask any questions you have so that I can improve my
prompt before you complete your task.

Examples
• Great, my question is how can I drive more sales for my consulting business? Your task is to create a step by step
guide for me to implement into my business. Please ask any questions you have so that I can improve my prompt
before you complete your task.

• Great, my question is how can I use ChatGPT to maximize my productivity? Your task is to make a weekly schedule
that I can follow. Please ask any questions you have so that I can improve my prompt before you complete your task.

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 Fill-In-The-Blank Prompting:
This format allows the user to focus on a speci c aspect of a sentence or idea and encourages deeper thinking.
Additionally, it is a exible tool for learning and communication which can be easily adapted to di erent situations.

Prompt Formula
1. You are an expert at creating prompts that generate the most concise and resourceful responses. What additional
bullet point details can I add to the following prompt to improve the output? My prompt is [your prompt].

2. Great, now turn these bullet points into a ll in the blank format which I can put my information into.

Examples
• I have $100,000 in savings, what should I invest in?

• How do I nd and hire more talented designers for my fashion brand?

Perspective Prompting:
This framework can broaden your understanding and provide a more comprehensive view of the topic at hand.
This can help you make more informed decisions and have a more nuanced understanding of complex issues.

Prompt Formula
• Singular Perspective: Please write about [topic] from the perspective of [view point].

• Multiple Perspectives: Please write an argument [for/against] the topic of [topic] from multiple diverse perspectives.
Include the names and points of view of the di erent perspectives, such as [view points].

Examples
• Singular Perspective: Please write about improving as a kickboxer from the perspective of a kickboxing coach.
• Singular Perspective: Please write about improving as a kickboxer from the perspective of a human anatomy expert.

• Multiple Perspectives: Please write an argument against genetically modi ed organisms (GMOs) that considers
multiple perspectives. Include the names and points of view of the di erent perspectives, such as a farmer, a
consumer, and a geneticist.

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 Constructive Critic Prompting:
This prompt can provide objective and expert feedback on your writing, highlighting areas for improvement and
o ering constructive criticism to help you re ne and enhance your copy.

Prompt Formula
• I want you to act as an expert and critic in the subject of [industry]. Criticize my content pasted below, convince me
why it’s bad, and give me constructive criticism on how it should be improved. For some context, my [product or
service] is for [details, demographic, etc]. The purpose of my [product or service] is to [your content goal]. Let’s
think step by step and I want you to address each piece of content individually. Here is my content to critique, [your
content].

Examples
• I want you to act as an expert and critic in the subject of fashion. Criticize my content pasted below, convince me why
it’s bad, and give me constructive criticism on how it should be improved. For some context, my product description
is for my clothing brand for 20 to 30 year old eco-friendly customers, who appreciate unique modern aesthetics. The
purpose of my product description is to get costumers to purchase more clothing products. Let’s think step by
step and I want you to address each piece of content individually. Here is my content to critique, “Introducing our latest
addition to our eco-friendly clothing collection, the "Modern Vibes" t-shirt! Made from 100% organic cotton, this t-shirt
not only feels great on your skin but is also kind to the environment. With a sleek and modern design, this t-shirt is
perfect for the fashion-savvy 20 to 30 year old who wants to make a statement while still being conscious of their
environmental impact."

Comparative Prompting:
Comparative prompting highlights key similarities and di erences across various factors which help you make
more informed decisions and gain a deeper understanding of the strengths and weaknesses of two options.

Prompt Formula
• Please compare and contrast the following text examples. Outline the similarities, di erences, qualitative
characteristics, quantitative factors, functionality, impact, key takeaways, and other factors into one table. Here are the
two pieces of content: [content 1] and [content 2].

Examples
• The business and design philosophy of Apple and Microsoft.

• Investing in real estate and investing in cryptocurrency.

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 Reverse Prompting:
These two frameworks o er incredible insights into how to e ectively reverse engineer any piece of content. As a
result, this presents endless possibilities for enhancing both personal and professional projects.

Prompt Formula
Option 1
1. You are a prompt engineering expert that is able to reverse engineer prompts based on the text that is provided to you. I
am going to provide you with [type of content]. Be as speci c as possible on providing a prompting suggestion based
on the tone, style, syntax, language, and any other factors you consider relevant. I would like to use this prompt in the
future to replicate the style of the provided text. Your prompt is e ective if, when entered into ChatGPT in a normal
context, it would provide the script. Please reply with 'understood' if that makes sense. If this does not make sense,
don't reply, and ask further questions to clarify your understanding.

2. Great, the text that I would like you to reverse engineer is [content].

Option 2
1. Let’s talk about reverse prompt engineering. By reverse prompt engineering, I mean creating a prompt from a given text.

2. Can you give me a simple example of reverse prompt engineering?

3. Great. Can you create a very technical reverse prompt engineering template?

4. Now reverse prompt engineer the following [your text]. Be sure to capture the tone, syntax, language, and writing style
of the text for the prompt you come up with.

Examples
• Apple AirPods Copy - Wireless. E ortless. Magical. With plenty of talk and listen time, voice-activated Siri access, and
an available wireless charging case, AirPods deliver an incredible wireless headphone experience. Simply take them out
and they’re ready to use with all your devices. Put them in your ears and they connect immediately, immersing you in
rich, high-quality sound. Just like magic.

• Title or Description from Bestselling Amazon Product - “Fire TV Stick 4K, brilliant 4K streaming quality, TV and smart
home controls, free and live TV”

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 General Prompt Frameworks
Presented below are a set of general prompt frameworks designed to be applicable to all scenarios while still
generating detailed and e ective outputs. By providing the following frameworks, these prompts enable ChatGPT
to produce more helpful and accurate responses on a consistent basis.

RGC Prompting:
This framework presents a robust structure that can be applied universally to any input and intended output. Its
objective is to establish a standardized format that optimizes the framing for ChatGPT and thereby enhances its
performance across a broad spectrum of inputs.

Prompt Formula
• Role - ChatGPT’s persona (You are an expert marketer)

• Result - Desired output (Create 5 emails ending with a call to action)

• Goal - Purpose of the output (The goal is to drive sales to my product)

• Context - Who, what, where, why (The emails are for my online audience of entrepreneurs)

• Constraint - Limitations and guidelines (The emails should be friendly and less than 200 words)

Examples
• You are an expert [role]. Create [result]. The goal is [end goal]. The content is for [context]. Your guidelines for writing
are [constraints].

• You are an expert marketer. Create 5 emails ending with a call to action. The goal is to drive sales to my product. The
emails are for my online audience of entrepreneurs. The emails should be friendly and less than 200 words.

• You are an expert nutritionist. Create a 7 day meal plan for my 5 foot 7, 40 year old, female client who exercises 3
times a week. The goal is for her to lose 1 pound of fat a week by being in a caloric de cit and eating the right amount
of carbs, sugar, and protein. She doesn’t eat pork and wants to spend $200 per week on food. The meal plan
should give the recipes, cooking directions, preparation times, and a speci c meal for breakfast, lunch, and dinner.

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 I Want You To Act As Prompting:
This second option presents another robust structure that can be applied universally to any input and intended
output. Its objective is to establish a standardized format that optimizes the framing for ChatGPT and thereby
enhances its performance across a broad spectrum of inputs.

Prompt Formula
1. “I want you to act as a…” (historian, biologist, etc.) This helps to set the stage for ChatGPT’s persona.

2. “I will give you…” (my target audience, a speci c direction, a product, etc.) This is where you set up the dynamic
between you and ChatGPT.

3. “You will then…” (create 5 emails, make a video script, summarize, etc.)

4. “In a _____ tone/style…” (upbeat, professional, tabular format) This is where you explain your desired output along
with the personality/style of writing for the output.

5. “The important details are…” (target audience, cost per project, etc.) Be sure to explain all important details and
elaborate on speci cs from bullet point 2.

6. Re ne your output as needed “Be more persuasive” “Put the most important keywords in bold” “Now put this in
tabular format”

Examples
• I want you to act as a personal coach. I will give you my personal and professional goals. You will then create a 7
day schedule in tabular format for me to follow in order to hit my goals. My short term daily goals are meditate,
workout, read, and work on my projects. My long term goals are to sign 30 new clients and save $10,000 over the next
6 months.

• I want you to act as a virtual doctor. I will describe my symptoms and you will provide a diagnosis and treatment
plan. You should only reply with your explanation, diagnosis, and treatment plan, and nothing else. My important
details are, "I have been experiencing a headache and dizziness for the last few days, what could be the cause?”

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Please Prompt
Responsibly.
Reach out or tag us when you share
your AI related content online:

@Juliandiscovers
@Benza.maman

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