Presenters:

BAMBICO, Dianne Laine Fred B.

LIU, Kate Aubrey T.
OLIVAR, Hannah Jane D.
DERIGE, Leanne Joy C.
CORTADO, Kristine Felicity G.
MERCADO, Rosemary Erin A.
 MIE CLAD ESSENTIALS
“Crafting worthwhile pieces with your distinct touch”

MISSION

To satisfy curiosity and make a difference in people’s lives by providing the highest quality products
and services that entertain, engage and enlighten while carrying the hallmark of being a Filipino and a
Medical Technologist.

VISION

To have a strong identity that can be protected and expanded across borders, with our steadfast
commitment to creating a company that is both sustainable and profitable.

CORE VALUES

“I AM A BODY OF MOTIVATION, INTEGRITY, AND EXCELLENCE.”

MOTIVATION
It represents something unique in each of us and enables us to achieve desirable goals such as
improved performance, greater well-being, personal growth, or a sense of purpose. Motivation is
a means of altering our thoughts, feelings, and behaviors. It gives you goals to work for and
assists you in problem-solving. Motivation converts a good idea into rapid action. It transforms a
good concept into a business that has a beneficial influence on the world around you. Nothing
can be accomplished if you are not motivated. There are no goals to strive for or objectives to
achieve.

INTEGRITY
We don't take our responsibilities lightly. We will do everything possible to exceed and fulfill our
customers' expectations and satisfaction. We acknowledge and learn from our shortcomings. We
always do the right thing.

EXCELLENCE
We shall be dedicated to meeting the highest quality standards while consistently fostering
fairness. Our company's trump card is excellent. It serves as the foundation for the organization's
goodwill. Exceed expectations and take great satisfaction in what you accomplish day after day.
 GOAL
To be the best and most patronized merch store in the Philippines that caters to national and
international clients in the field of medicine.

SHORT-TERM GOALS:

1. ADD PRODUCTS
Keeping at least one new product on hand is advisable. For instance, we sell various
medical-related merch and are bound to many rivals. We'll add at least one new collection as
needed to expand quicker and stay ahead of the competition. However, not any collection will
suffice. We ensure that it is a trendy assortment that will draw buyers.

Regardless of the industry, our new products would be something we can charge at a reasonable
price and then package with eco-friendly-made packaging to generate attention, which will assist
drive sales and build tremendous brand awareness.

2. IMPROVE AND COMPILE CUSTOMER FEEDBACK

Our priority in the first months of opening would be our customers. It is important for the
company to gain its trust. This is a strategy to gather more customers. Customer feedback may
influence other customers to patronize us and visit our shop.

3. MAINTAIN THE STABILITY OF OUR PROFITS

The importance of checking whether our company has an ROI or not is crucial. This is to identify
whether we still should move forward or cut back on our expenses. Therefore, it is our goal
before making our next move to ensure the stability of our profit.

4. ACCOMMODATE 60 CUSTOMERS IN A MONTH

From our opening, we must be able to accommodate at least 60 customers every month. This is to
ensure that we are growing and not losing customers for our company to reach other goals, such
as stability of profits.

5. IMPROVE RELATIONSHIPS WITH THE TEAM

Maintaining a healthy work field is very much important in order for everyone to feel comfortable
and at peace when thinking and developing new ideas, solving problems, and of course, having
healthy and happy meetings. This can be done through constant communication and
team-building.
LONG-TERM GOALS:

1. INCREASE SOCIAL MEDIA FOLLOWING

Growing our social media following takes effort, but the exposure we obtain is well worth it. To
begin, we will concentrate on marketing using channels we are already acquainted with, such as
Facebook, Instagram, and other social media platforms. We will include "Follow" buttons on our
website, links to our social media sites in email blasts, and cross-promote across our numerous
social media profiles.

- First 6 months from the opening day: obtained more than 1,000 followers
- 1st year from the opening day: obtained more than 3,000 followers
- 18 months from the opening day: obtained more than 6,000 followers
- 2 years from the opening day: obtained more than 10,000 followers

2. HOST SOCIAL MEDIA EVENTS

- We will also consider organizing Facebook competitions and Instagram freebies to grow
our following or conduct giveaways to reach more accounts. Many social media
competitions are based on consumers following our company or tagging friends, which
will help us gain more followers quickly.

3. INCREASE SALES
From the time we have already established our company, we must be able to increase our sales
through various methods such as releasing promos, vouchers, collections, and collaborations with
other brands, establishments, and superior organizations such as offices and schools.

4. ESTABLISH ANOTHER BRANCH IN THE CITY-TOWN PROPER

Expansion such as the opening of a new branch already means success for the company. It is a
goal for not only accommodate students from LORMA but also the entire city by opening new
services.

5. ADD PRODUCT CONCEPTS IN DIFFERENT MEDICAL PROFESSIONS

Our products are mainly focused on the profession of Medical Technology. However, once our
business has reached stability and had attracted many customers, it is our goal to add more
products for different medical professionals such as nursing, respiratory therapists, different kinds
of doctors in the medical field, and others.

6. MANAGE OWN MATERIAL PRODUCTION

The manufacturing of our products will be done by shops that offer services such as printing and
embroidering since obtaining equipment for own personal use can be expensive. However, we
aim to own and manage our product and material manufacturing to save us time, effort, and
money. This will also lessen mistakes in product quality.
 7. HIRE EMPLOYEES
Since we aim on owning our product manufacturing, we will be needing to hire employees who
will do the job for us. This is a major step in the growth of our business.

8. PARTNERSHIP AND INVESTMENTS

In order for our business to grow, even more, we must be strong and stable enough to acquire
investors and partnerships who trust our craft and work. This will stabilize the company even
more and be patronized not only nationally but internationally.

9. CHARITABLE WORKS
Involving ourselves in charitable works is our way of giving back. We ensure that the money of
our customers who invest in us, big or small, has a place for those who are in need. With this,
10% of our proceeds shall be allotted to providing financial help to those in dire of blood
transfusion.

BUSINESS STRATEGY:
1. TARGET MARKET
2. ANALYZE MARKET
3. ANALYZE COMPETITION
4. DEFINE MARKETING MIX
- PRODUCT
- PROMOTION
- PRICE
- PLACE
- PEOPLE
- PROCESS
- PHYSICAL EVIDENCE
5. MARKET POSITIONING
6. FINANCIAL ANALYSIS
7. IMPLEMENT, REVIEW, AND REVISE

1. KNOW OUR TARGET MARKET

- Since our products are mostly trendy stuff, we cater to students who are in high school,
both Junior and Senior high, and college students, specifically those who are in the field
of medicine. Other students under different programs can still shop in our store which
may serve as a gift, a remembrance, or even a souvenir to students’ loved ones.
TARGET AUDIENCE:
- Mostly Gen-Zs (1997 - 2012) and Gen Alpha (the early 2010s - mid-2020s)
- Junior High School Students
- Senior High School Students
- Medical Students especially under the program Medical Laboratory Science
- Medical Technologists and Medical Technicians,
 IN THE LONG RUN, WE AIM TO CATER:
- College students in different programs (Nursing, Physical and Respiratory
Therapy, Radiology Technology, Pharmacy)

2. ANALYZE MARKET
- There are only a few to no available physical and online shops that sell products related
to the course of Medical Technology. Existing shops cater mostly on a generalized basis,
a one-stop shop for all different kinds of professions. This will be an advantage point to
the business for putting up a shop that sells merchandise about the Medical Technology
profession and other medical professions. However, it is also considered to be a risky
step.

There are some online shops on platforms such as Shopee and Lazada that sell medical
merch like enamel pins, ID badges, tote bags, and other stuff but other non-related
products accompany them.

3. ANALYZE COMPETITION
- Since our company is just starting, existing business owners are way ahead of us.
However, it does not mean we can’t go with the flow. We plan to observe what
approaches they follow in terms of the flow of their company and use it as an inspiration
to improve it.

There are a few stores that sell merch limited to the profession of Medical Technology
but there are hundreds of existing stores that sell the same products our company has to
offer. The only difference is the brand, the quality, and the services. It is best to identify a
competitor’s strengths and weaknesses to identify when and where to improve.

One shop that is similar to our company located in San Fernando City, La Union is the
KrieytibHub. They sell different stationery products, tote bags, shirts, bucket hats, and
mugs. They also offer printing services and customization.

4. DEFINE MARKETING MIX

Under our marketing mix are 7 categories.
a. PRODUCT
[embroidered or printed]
- T-shirts and tees
- Tote-bag
- String bags
- Laboratory coat/gown (can be customized with the wearer’s name)
- Clothed facemasks
- Hoodies
- Sweatshirts
 [personalized in Baybayin or Alphabet Letters, or combined)
- Insulated tumbler (White, Black, Red, Blue, Pink)
- 12 oz
- 21 oz
- 24 oz
- 32 oz
- 40 oz
- 64 oz

- Notebooks
- A6
- A5
- B5

- Planners and sticky notes

- Ballpen
- Enamel pins, badges, keychains, stickers, bookmarks
- ID laces
- Alcohol holder

[ready-made products]
- Phone cases
- Popsockets
- Clay mugs
- Posters
- Bracelet with Medical Technology charms

[Limited Edition]
- Wooden Mechanical 3D Puzzle Microscope
- Study Lamp made of Microscope

SERVICES
- Items that will be bought from the store can be requested to be packaged
in a gift wrap IF the purpose is for gift-giving (with additional charges)
- PAHANAP - if a student wishes to buy a certain book with a discounted
price, a medical or phlebotomy kit, or any medical related equipment, the
store provides a service to buy the needed learning material for the
student AS LONG AS it is within the capabilities of the store

b. PROMOTION
It is best to use free tools and platforms such as social media. In promotion,
different social media platforms will be utilized such as:
- FACEBOOK
- TWITTER
 - INSTAGRAM
- TIKTOK

Other online shopping platforms to be utilized are

- SHOPEE
- LAZADA
- TIKTOK SHOP

We will also be utilizing social media ads to connect and engage with the
audience. Facebook offers advertising platforms to boost a page which is helpful
for starting a small business.

c. PRICE
[printed]
- T-shirts and tees - P199.00
- Tote-bag - P119.00
- String bags - P119.00
- Laboratory coat/gown (can be customized with the wearer’s name) -
P349.00
- Cloth facemasks - P59.00
- Hoodies - P599.00
- Sweatshirts - P499.00

[embroidered]
- T-shirts and tees - P229.00
- Tote-bag - P149.00
- String bags P149.00
- Laboratory coat/gown (can be customized with the wearer’s name)
P369.00
- Cloth facemasks P79.00
- Hoodies P659.00
- Sweatshirts - P559.00

[personalized in Baybayin or Alphabet Letters, or combined)

- Insulated tumbler (White, Black, Red, Blue, Pink)
- 12 oz - P499.00
- 21 oz - P649.00
- 24 oz - P699.00
- 32 oz - P799.00
- 40 oz - P899.00
- 64 oz - P1,299.00

- Notebooks
 - A6 - P59.00
- A5 - P79.99
- B5 - P149.00

- Planners and sticky notes P149.00

- Ballpen P29.00
- Enamel pins, badges, keychains, stickers, and bookmarks - P249.00
- ID laces - P99.00
- Alcohol holder - P99.00

[ready-made products]
- Phone cases - P99.00
- Popsockets - P69.00
- Clay mugs - P219.00
- Posters - P129.00
- Bracelet with Medical Technology charms - P189.00

[Limited Edition]
- Wooden Mechanical 3D Puzzle Microscope - P499.00
- Study Lamp made of Microscope P1,499.00

d. PLACE
- In front of LORMA Colleges (Old Mr. Donut, Cebuana Lhuillier now),
Carlatan Campus, San Fernando City, La Union

VISUAL REPRESENTATION (DRAFT)

e. PEOPLE
- BAMBICO, Dianne Laine Fred B.
- CEO and Founder
- Marketing Manager - directs marketing efforts and approaches to
better reach out to a wider audience
- Responsible for product design and serves as the overall deciding
person of the company

- LIU, Kate Aubrey T.

- CEO and Founder
- Product Manager - researches customer markets, in-demand
products, deals with the manufacturing of products, and deals
with collaborations and partnerships
- Responsible for checking the product’s quality and caters
students who will acquire the PAHANAP service

- OLIVAR, Hannah Jane D.

- CEO and Founder
- Project Manager - plans, organizes, and develops projects that
can be beneficial to the company’s brand and reputation, can
contribute to product ideas, and organizes tasks for the team
- Responsible for product inventory, including PAHANAP items

- DERIGE, Leanne Joy C.

- CEO and Founder
- Finance Manager - analyzes and tracks expenses and revenues of
the company and decides what to cut out from the materials,
what to focus more on when it comes to expenses, costs of
materials, and labor
- Responsible for keeping track of material expenses, including
labor to manufacturers, and physical store expenses (electricity,
water, maintenance)

- CORTADO, Kristine Felicity G.

- CEO and Founder
- Business Analyst - analyzes market trends and in-demands,
interpreting these gathered data and transforms them into a
reliable source of information for the improvement of the
company
- Responsible for packing and shipping both in the physical and
online stores
 - MERCADO, Rosemary Erin A.
- CEO and Founder
- Marketing Specialist - handles mainly social media platforms for
advertising and promotion, frontline for customer service,
identifies what products and services are in-demand, develops
approaches to better improve our social media status
- Responsible for managing social media accounts (including
schedule updates, new arrivals, customer feedback, and customer
queries, etc)

f. PROCESS

[PACKAGING]

- ONLINE DELIVERIES
- Products will be packaged depending on the size and quantity of
the products purchased by the customer.
- Products will be packed using a corrugated box where customers
can recycle them, filled with shredded paper from scratches or
unused papers so the products do not move inside.
- Pouches and mailers to be utilized in the shipping will be an
eco-friendly and sustainable pouch known as the Plant-Based
Mailer by the company “thegoodtrade”.
- For limited edition items that are delicate and fragile, a box will
be utilized that will be filled with biodegradable and edible
packing peanuts.
- Bubble wraps will be disregarded and kraft honeycomb paper
wrap will be utilized for delicate products such as mugs and
tumblers.
- Products such as hoodies, T-shirts, drawstrings, and tote bags,
will be wrapped in separate eco-friendly tissue paper sealed with
a sticker.
- All packages will receive a “thank you note” from the company,
a business card, and freebies.
- A sticker will be attached to the package indicating an
environmental-friendly and cruelty-free materials were used in
the packaging.

- PHYSICAL STORE PACKAGING

- All purchases will be packaged using a kraft paper bag that is
eco-friendly with a stamp of the brand's logo.
 [SHIPPING]

- Shipping conditions will be based on the shopping platform where the

product was ordered and purchased. Problems in shipping will already be
covered by the platform and are not under the control of the company.
- For purchases ordered from different social media platforms such as
Facebook, Instagram, and Twitter, the company will directly handle the
shipping process. In this regard, a Google Form will be provided by the
company to be filled out by the customer which will include his/her;
● Name
● Address
● Email Address
● Contact Number
● Product purchased
● Mode of Payment (GCASH, BPI, BDO, LANDBANK)
● Mode of Delivery (LBC, JRS Express, JnT)
● Total bill
An invoice will be sent to the email address of the customer
providing the complete and correct details of the customer and the total
amount of the customer’s purchase, including the packing and shipping
fees. This will serve as a confirmation of the customer’s order and proof
for the customer’s side in case any problem will arise.
The Cash on Delivery option will not be available if it will be
ordered from social media platforms because of the shipping fee that has
to be covered by the customer.
- The schedule of shipping will be posted and updated on the different
social media platforms.

g. PHYSICAL EVIDENCE
- The physical store
- Proof that the store is DTI-Registered
- Feedback from customers on different social media and online shopping
platforms. It will be compiled and posted on every social media platform.

5. MARKET POSITIONING
- Products of Mie Clad Essentials are of high quality at an affordable price. Since we cater mostly
to students who want to study in an aesthetic and personalized way, we make sure to release
products that may be cheap but it is environmentally friendly, cruelty-free, and of high quality.
We want to establish an image to our clients that we are an approachable company that can help
students in their studies, in their needs, and their wants, in the most aesthetic way possible.
6. FINANCIAL ANALYSIS
- This is a crucial aspect of our marketing strategy for us to have an overview of whether we are
gaining profit from our efforts and investments or if we have to change our game plan. The
decision of whether we will continue or we will have to stop our business will depend on our
financial situation.

This will include

- Revenues
- Investments
- Loans
- Current Assets
- Current Liabilities

7. IMPLEMENT, REVIEW, AND REVISE

- After final planning and reviewing of different aspects of our company, once made available to
the people, it will allow time to grow on them, process products, a lot of promotions, and by the
end of every 2 months, there will be a meeting held to review sales, product quality, new ideas,
and others.

LOGOS

PRIMARY LOGO

DETAILS:

SYMBOLS:
SHOPPING BAG - represents fashion, the merch where the products will be packed and
stored
 GOLD STETHOSCOPE - represents the medical profession, especially medical
technologists in the color gold for the manifestation of a successful journey and a
successful business
HEART - represents lives which a medical technologist is usually involved with, also
represents the desire of the company to engage in charitable activities, especially those
who are in need of blood transfusion when the company has achieved stability

COLOR PALETTE:

WHITE - purity of intention of the company

RED - represents the desire of the company to engage in charitable activities, especially
for those who are in need of blood transfusion when the company has finally achieved
stability
LIGHT YELLOW GOLD - success as a medical technologist/future medical
technologist and the success of the company
PINK KISSES - feminism since the company is operated by 6 females
ROSEY CHEEK - feminism/girl power

WIDE/HORIZONTAL LOGO

Used for letterheads, formal documents, and email signatures

SUBMARK

- This will be utilized mainly for apparel clothing tags

- It can also be used as watermarks and footers