This document discusses types of mass media and media effects. It defines mass media as channels of communication that transmit information to large numbers of people. Media effects refer to both intended and unintended consequences of what mass media does. The document then outlines several theories of media effects, including third-party, reciprocal, boomerang, cultivation, and agenda-setting theory. It also discusses the MTRCB and its role in film and television classification ratings in the Philippines.
This document discusses types of mass media and media effects. It defines mass media as channels of communication that transmit information to large numbers of people. Media effects refer to both intended and unintended consequences of what mass media does. The document then outlines several theories of media effects, including third-party, reciprocal, boomerang, cultivation, and agenda-setting theory. It also discusses the MTRCB and its role in film and television classification ratings in the Philippines.
This document discusses types of mass media and media effects. It defines mass media as channels of communication that transmit information to large numbers of people. Media effects refer to both intended and unintended consequences of what mass media does. The document then outlines several theories of media effects, including third-party, reciprocal, boomerang, cultivation, and agenda-setting theory. It also discusses the MTRCB and its role in film and television classification ratings in the Philippines.
This document discusses types of mass media and media effects. It defines mass media as channels of communication that transmit information to large numbers of people. Media effects refer to both intended and unintended consequences of what mass media does. The document then outlines several theories of media effects, including third-party, reciprocal, boomerang, cultivation, and agenda-setting theory. It also discusses the MTRCB and its role in film and television classification ratings in the Philippines.
LITERACY (MIL) 4. Types of Media (Part 2) Mass Media Media Effects
Mr. Arniel Ping
St. Stephen’s High School Manila, Philippines MIL PPT 7, Revised: May 29, 2017 LEARNING COMPETENCIES Learners will be able to… ■ discuss in class how a particular individual or society is portrayed in public using different types of media (MIL11/12TYM-IIId-12n); ■ define mass media and media effects (SSHS);and ■ discuss and evaluate the different theories on media effects (SSHS). TOPIC OUTLINE I- How Media Depicts People in Public II- Mass Media A. Definition B. Media Effects C. Importance of Understanding the Effects of Media VIRAL: “THE UPUAN GIRL”
(Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html) How is this person portrayed in public by different types of media?
Source: www.philstar.com How is this person portrayed in public by different types of media?
Source: www.philstar.com How is this person portrayed in public by different types of media?
Source: www.philstar.com How is this person portrayed in public by different types of media?
Source: https://twitter.com/ma rshtmallow How is this pair portrayed in public by the different types of media?
Source: http://cnnphili ppines.com/lif e/entertainme nt/television/2 016/07/19/aldu b-behind-the- scenes.html How is this group portrayed in public by the different types of media?
Source: http://www.ac ademia.edu/30 866752/FACTO RS_AFFECTIN G_THE_CHILD _BEGGARS_IN _TAGUM_CITY How is this group portrayed in public by the different types of media?
Source: http://www.g manetwork.co m/news/lifestyl e/artandcultur e/270462/filipi no-muslims- celebrate-eid- l-fitr/story/ How is this group portrayed in public by the different types of media?
Source: http://www.ra ppler.com/nati on/119161- ilocos-norte- nueva-vizcaya- new-police- chiefs How is this group portrayed in public by the different types of media?
Source: http://globalne ws.favradio.fm /tag/kadamay/ How is this person portrayed in public by the different types of media?
Source: http://www.soccerallia nce.ca/Default.aspx?ta bid=523520 What is mass media?
(Source: https://planosophy.wordpress.com/2014/09/25/part-i-debord-social-media/) MASS MEDIA AND MEDIA EFFECTS refer to channels of communication that involve transmitting Mass Media information in some way, shape or form to large numbers of people
are the intended or unintended
consequences of what the mass Mass Effects media does (Denis McQuail, 2010) MEDIA EFFECTS Third – party Theory • People think they are more immune to media influence than others.
Source: https://ww w.linkedin. com/pulse /death- human- conversati on-awad- abdelgayo um MEDIA EFFECTS Reciprocal Effect • When a person or event gets media attention, it influences the way the person acts or the way the event functions. • Media coverage often increases self- consciousness, which Source: http://www.flickriver.com/photos/billyjo29/tags/kapamil affects our actions. ya/ MEDIA EFFECTS Boomerang Effect • refers to media-induced change that is counter to the desired change
(Source: http://uppiddee.com/blog/smiley- faces-and-the-boomerang-effect/) MEDIA EFFECT Cultivation Theory (George Gerbner) • states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence (Source: http://mass.pakgalaxy.com/cultivation- and risk in the world theory.html) MTRCB (Movie and Television Review and Classification Board) is the government agency responsible for rating television programs and films in the Philippines. MOVIE CLASSIFICATION RATINGS
VIDEO PRESENTATION MTRCB 2016 Infomercial https://www.youtube.com/watch?v=6PVFQjIEZ-M MEDIA EFFECTS Agenda-setting Theory (Lippmann/ McCombs and Shaw) • process whereby the mass media determine what we think and worry about • public reacts not to actual events but to the pictures in our head, created by media Source: http://lessonbucket.com/media-in- minutes/the-agenda-setting-function-theory/
