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    Affaq Khan

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    khizar naseem
    This document provides an analysis of event management techniques including AIDA, SWOT, and PEST analyses. It discusses the four stages of AIDA - Attention, Interest, Desire, and Action. It also outlines the key components of SWOT - Strengths, Weaknesses, Opportunities, and Threats. Finally, it discusses the factors considered in a PEST analysis - Political, Economic, Social, and Technological.

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    Affaq Khan

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    khizar naseem
    26 views6 pages
    This document provides an analysis of event management techniques including AIDA, SWOT, and PEST analyses. It discusses the four stages of AIDA - Attention, Interest, Desire, and Action. It also outlines the key components of SWOT - Strengths, Weaknesses, Opportunities, and Threats. Finally, it discusses the factors considered in a PEST analysis - Political, Economic, Social, and Technological.

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    hotel management

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    affaq khan

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    This document provides an analysis of event management techniques including AIDA, SWOT, and PEST analyses. It discusses the four stages of AIDA - Attention, Interest, Desire, and Action. It also outlines the key components of SWOT - Strengths, Weaknesses, Opportunities, and Threats. Finally, it discusses the factors considered in a PEST analysis - Political, Economic, Social, and Technological.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views6 pages

    Affaq Khan

    Uploaded by

    khizar naseem
    This document provides an analysis of event management techniques including AIDA, SWOT, and PEST analyses. It discusses the four stages of AIDA - Attention, Interest, Desire, and Action. It also outlines the key components of SWOT - Strengths, Weaknesses, Opportunities, and Threats. Finally, it discusses the factors considered in a PEST analysis - Political, Economic, Social, and Technological.

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    Muhammad affaq khan : TH120192022

    Shayan saboor : TH120192012

    Assignment: Events managements

    Submitted to: Sir irshad


    Anlysis:
    In Event management we have three anylisis.
     AIDA
     SWOT
     PEST

    AIDA:
    AIDA analysis help us in maping out cognitive and
    behavioral process that customers go through when searching
    for a product or service that would full fill their needs.

    Attention:
    The event that is to be arranged must attract the
    targeted customer.You need to be quick and direct to
    grab people's attention. Use powerful words, or a
    picture that will catch the reader's eye and make them
    stop and read what you have to say next.
    Interest.
    Interest is when you changed customer desire into
    want.In this stage the interest of customer regarding the
    event is aroused.

    Desire.
    As you are hopefully building interest in a product or
    service, it is important that you help customers realize why
    they “need” this product or service. Think about how the
    content in infomercials is presented they aim to provide
    interesting information on the product, along with the benefits
    of buying it benefits that ideally make consumers want the
    product more and more. Infomercials do this extremely well
    by showing the product being used in several creative
    situations. Convey to the audience the value of the product or
    service, and why they need it in their life.

    Action.
    The final stage is the behavioral stage,where the
    customer are taken on board.They take action in terms of
    attending an event.The customer in here are incouraged
    to participant or spectator of an event.
    SWOT:
    It is the strategic planning tool which is used to
    identify and analysis the strengths,weakness,oppertunites and
    threats involved in your project.it is done on your organization.

    Strengths:
    It involves the attributes of project/organsiations
    which are helpful in achieving project objectives.

    Weakness
    It involves those attributes of a project which are
    harmful in achieving project objectives ie; lack of fund
    unexperience team d social loafing.

    Opportunities
    These are those external factors which are helpful
    in achieving the project objectives.

    For example
    Little competition, support from local
    communities favouralable economic condition.
    Threats:
    Those factors that have the political to reduce the
    organizational performance like employee, abilities,
    compotators and technical.

    PEST:
    It is a management method where by. An organization
    canassess major external Factors that influence its operation and
    to become more compitative in the market

    Political:
    Before organizing an event. It is Important to get an
    insight into the political Stability of particular place because it
    can Inevitably effect the event.

    Economic:
    Through this factor, organization Or businesses view or examine
    the issues that are bound to have an impact on the
    Social: Event and project.
    Before organizing the event,it is
    Important to look at the social environment Of that particular
    place. The elements itInvolve includes demographics,
    culture,limitation and education it help us in understanding
    cutomers needs and desires

    Technological:
    When we built a new business and pproject Or conduct and
    event we also focus on Technologicadevelopment/advancement
    Media role, rate of technological deffusion And innovation etc.

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