Ermsi Globescan Leaders 2021
Ermsi Globescan Leaders 2021
Ermsi Globescan Leaders 2021
Introduction
This year marks the 25th edition of the GlobeScan / companies recognized as leaders has shrunk. Natura &Co
SustainAbility Leaders Survey. Since 1997, we have been enjoys the greatest uplift among the leaders this year, and
tracking sustainability experts’ views on the urgency respondents list the most diverse list of regionally specific
of sustainability issues and asking them to identify the sustainability leaders ever. We find this exciting, as it
companies, NGOs, and governments perceived to be hints that sustainability leadership among companies is
leaders in advancing the sustainable development agenda. becoming more common and more competitive.
This year’s survey comes at a time when many feel there When asked to compare the relative performance of
is new momentum around sustainable development. different types of institutions in terms of advancing
As critical milestones for progress on the SDGs and the the sustainable development agenda, NGOs are again
Paris Agreement move alarmingly closer, forcing us to perceived to be doing the most by survey respondents.
acknowledge the urgency of action, sustainability is being Among NGOs, World Wildlife Fund repeats as the most
mainstreamed into more and more aspects of business widely recognized leader. In the institutional ranking, the
and everyday life. The private sector’s commitment is perception of institutional investors as leaders continue to
reflected by the ever-growing number of companies trend up, while national governments are again seen as
making commitments on climate, biodiversity, diversity, doing the least on sustainable development. When asked
equity, and inclusion, and other issues. Governments are which governments are doing best, the panel points to
aligning policies with ambitions for inclusive, green growth. northern European countries more than others.
NGOs and academics are stressing the myriad urgent
threats globally and calling for transformational change in Even with vaccines reaching more people, the COVID-19
response. With two make-or-break global conferences this pandemic persists. But one encouraging finding in this
year on climate and biodiversity and the post-pandemic year’s survey is a huge shift in the percentage of panellists
recovery accelerating, 2021 presents a fascinating who believe that COVID-19 will make sustainability a lower
moment for the Leaders Survey to dive into what is shifting priority. While 49 percent of experts took that position in
sustainability leadership trends now. 2020, only 24 percent feel that way now.
Our 2021 survey was completed between April 29 and There is no question that this 25th edition of the
June 16 by almost 700 sustainability experts from over GlobeScan / SustainAbility Leaders Survey continues
70 countries. We are pleased to have captured the most to underscore how significant sustainable development
diverse regional Leaders Survey response ever, thanks challenges remain – they are, in fact, more urgent than
especially to increased representation from experts in when the survey began. Still, we remain optimistic, trusting
Latin America and Asia-Pacific. The 2021 survey again that NGOs, governments, companies, and others can use
asks which organizations our expert panel perceives the information in this survey and other resources to deliver
as the leading NGOs, companies, and governments what is expected and needed of sustainability leaders in
in sustainability terms; as in prior years, we asked time to address planetary challenges from climate to equity
respondents for their views on the most urgent sustainable and create the just and sustainable society we need.
development issues. Finally, as in 2020, we sampled
panellist perspectives on how they expect the COVID-19
pandemic to influence sustainable development priorities in
the coming years.
Page 3 of 29
Back to Table of Contents
Survey Methodology
Six hundred and ninety-five qualified sustainability experts completed the
online questionnaire from April 29 to June 16, 2021. For the first time, the
survey was offered to respondents in Chinese, French, Portuguese, and
Spanish, in addition to English.
Experience
Respondents have the
following experience
working on sustainability
issues: 69% 22% 9%
More than 10 years 5 to 10 years 3 to 4 years
Geography
Experts surveyed span 72
countries in the following
regions:
21% 6%
Latin America / Caribbean Africa / Middle East
Sectors
Respondents were drawn
from the following sectors:
14% 4% 2%
Academic & Research Government Other
Page 4 of 29
Back to Table of Contents
Key Findings
Concern about almost all sustainability challenges Sustainable business models and strategy are the
continues to intensify. For the second year in a row, strongest drivers of recognized leadership. In 2021,
experts rate most issues as increasingly urgent. While experts say putting sustainability at the very core of the
concern for climate change remains stable, it also business model is the most important reason they recognize
continues to be perceived as the most pressing issue. a company as a leader.
Other issues ranking high and viewed as increasing in
urgency over the past five years include biodiversity loss, Corporate sustainability leadership has become
water scarcity, poverty, and water pollution. The issues more diverse regionally. When asked specifically about
that have increased the most in perceived urgency over corporate leaders headquartered in their own regions,
the past year include access to energy, food security, and experts in Europe (Unilever, IKEA), Latin America (Natura
diversity and discrimination. &Co), and North America (Patagonia) identify clear leaders,
whereas experts in Asia-Pacific and Africa / Middle East cite
NGOs continue to outperform other institutional a greater variety of leading companies, with many making
actors in terms of perceived contribution to advancing this year’s list for the first time.
sustainable development priorities. When asked to
rate different institutional actors on their contribution Experts no longer believe so strongly that the COVID-19
to progress on sustainable development, over six in pandemic will slow sustainability progress. In 2020,
ten experts say NGOs perform best. Academia, citizen almost half of sustainability professionals (49%) predicted
movements, the UN, and multi-sectoral partnerships are a de-prioritization of the sustainability agenda over the
also seen more positively than negatively. Other actors’ coming decade as a result of the coronavirus – a proportion
performance, including national and local governments, that has decreased to just one-quarter (24%). Nearly four
the private sector, institutional investors, and international in ten experts (38%) now believe that increasing poverty
financial institutions, is viewed mostly negatively, and inequality will be one of the most likely effects of the
although the perception of efforts of institutional investors pandemic, while almost three in ten think one legacy of
and the private sector improved compared to last year. the pandemic will be more attention being given to the
environment.
Northern European governments dominate positive
perceptions of national sustainability leadership.
When asked which countries are leading on sustainable
development, experts name mostly northern European
governments, including those of Germany, Sweden,
Denmark, Norway, the UK, the Netherlands, and Finland.
Costa Rica continues to be the only Latin American
country represented among the top-ranked nations and
is tied with New Zealand in sixth place.
Page 5 of 29
Back to Table of Contents
Urgency of
Sustainable
Development
Challenges
Back to Table of Contents
Page 7 of 29
Back to Table of Contents
100
95
90
85
80
75
70
65
60
55
50
Page 8 of 29
Back to Table of Contents
84%
Poverty 79%
73%
81%
Economic
78%
inequality
73%
81%
Access to quality 76%
education
71%
81%
Access to medicines /
76%
healthcare
64%
81%
69%
70%
Diversity / 64%
discrimination
52%
Page 9 of 29
Back to Table of Contents
Institutional
Performance
on Sustainable
Development
Back to Table of Contents
How would you rate the performance of each of the following types of
organizations in terms of its contribution to progress on sustainable
development since the 1992 Earth Summit in Rio?
Question Please use a scale where 1 is “poor” and 5 is “excellent.”
NGOs 61% 7%
Research / academic
47% 11%
organizations
International financial
23% 35%
institutions
% of Experts, 2021
Page 11 of 29
Back to Table of Contents
How would you rate the performance of each of the following types of
organizations in terms of its contribution to progress on sustainable development
since the 1992 Earth Summit in Rio?
Question Please use a scale where 1 is “poor” and 5 is “excellent.”
65
60
55
50
45
40
35
30
25
20
15
10
5
0
Page 12 of 29
Back to Table of Contents
Government
Leaders
Back to Table of Contents
22%
Sweden 27%
22%
Germany
25%
20%
Denmark
18%
16%
Norway 14%
16%
UK 11%
15%
Costa Rica
8%
15%
New Zealand
2%
13%
Netherlands
12%
12%
France 5%
8%
Finland
4%
7%
Bhutan 4%
6%
Canada 6%
6%
Singapore
2%
5%
2021 2016
USA
7%
% of Experts, Total Mentions, 2016–2021
5%
Switzerland
5%
Page 14 of 29
Back to Table of Contents
NGO Leaders
Page 15 of 29
Back to Table of Contents
Greenpeace 17%
Oxfam 8%
Ceres 4%
Conservation International 3%
Page 16 of 29
Back to Table of Contents
50
40
30
20
10
World Wildlife Fund (41%) Greenpeace (17%) World Resources Institute (11%)
The Nature Conservancy (9%) Oxfam (8%) United Nations / Global Compact (5%)
Page 17 of 29
Back to Table of Contents
Africa / Latin
Govern- Academic Service / Asia- North
NGO Corporate Middle Europe America /
ment / research media Pacific America
East Caribbean
World Wildlife Fund 20% 53% 33% 47% 35% 29% 46% 51% 34% 34%
Ceres 0% 2% 5% 5% 5% 0% 3% 2% 1% 12%
Conservation International 0% 8% 3% 2% 3% 2% 4% 2% 3% 6%
Page 18 of 29
Back to Table of Contents
Corporate Leaders
Page 19 of 29
Back to Table of Contents
Unilever 31%
Patagonia 25%
IKEA 13%
Interface 6%
Danone 5%
Microsoft 4%
Nestlé 4%
Tesla 4%
Ørsted 3%
Google 2%
Kering 2%
Schneider Electric 2%
Suzano 2%
Walmart 2%
Page 20 of 29
Back to Table of Contents
50
45
40
35
30
25
20
15
10
Ørsted (3%)
Page 21 of 29
Back to Table of Contents
21%
Core business model / strategy 19%
15%
12%
Ambitious targets / SDG 19%
commitment 12%
12%
Sustainability values / purpose 13%
20%
11%
Sustainable products / services 11%
12%
10%
Communication / advocacy 12%
8%
10%
Supply chain management 9%
9%
10%
Leadership / setting standards 6%
8%
9%
Circularity / zero-waste 9%
9%
9%
Innovation / science-based / 8%
knowledge 7%
9%
Long-term commitment / 6%
experience 6%
7%
2021 2020 2019
Executive leadership 10%
12%
Page 22 of 29
Back to Table of Contents
Africa / Latin
Academic Service / Asia- North
NGO Corporate Middle Europe America /
/ research Media Pacific America
East Caribbean
Core business Sustainable Core business Core business Core business Core business Core business Core business Ambitious
Most model / products / model / model / model model / model / model / targets SDG
important strategy services strategy strategy strategy strategy strategy strategy commitment;
(19%) (19%) (26%) (22%) (29%) (18%) (27%) (19%)
driver Core business
model /
strategy
(17% each)
2nd most Supply chain Circularity / Ambitious Sustainability Circularity / Sustainability Leadership Ambitious Circularity /
management zero-waste; targets / SDG values / zero-waste values / / setting targets / SDG zero-waste;
important (13%) commitment purpose (16%) purpose standards commitment
driver Long-term (15%) (16%) (14%) (14%) (16%) Supply chain
commitment management;
/ experience
(16% each) Sustainability
values /
purpose
(12% each)
Ambitious
3rd most targets / SDG
Core business Leadership Communication Sustainable Ambitious Sustainability Supply chain Communication
model / / setting / advocacy products / targets / SDG values / management / advocacy;
important commitment;
strategy standards (12%) services commitment; purpose; (14%)
driver Sustainability
(12%) (13%) (13%) Innovation /
Leadership Long-term science-based
values /
/ setting commitment / knowledge
purpose
standards / experience (11% each)
(12% each)
(12% each) (11% each)
Page 23 of 29
Back to Table of Contents
Starbucks 5% Kao 3%
Apple 4%
Olam 3%
Ben & Jerry's 4%
PepsiCo 4% Toyota 3%
AmBev 6% Safaricom 7%
Banco Itaú 4%
Votorantim 3%
Klabin 3%
Petrobras 3%
Europe
Unilever 33%
IKEA 22%
Ørsted 12%
Danone 10%
Iberdrola 4%
Kering 4%
Nestlé 4%
% of Experts in Each Region, Unprompted, Total
Schneider Electric 4% Mentions, 2021
Marks & Spencer 3%
Page 24 of 29
Back to Table of Contents
COVID-19 Impact
on the Sustainable
Development Agenda
Page 25 of 29
Back to Table of Contents
38%
More inequalities/poverty
30%
29%
More attention to environment/
biodiversity/climate 29%
24%
Sustainability lower priority
49%
22%
Impact on public health /
hygiene / H&S 24%
9%
More focus / shift in priorities 10%
8%
More waste/plastic
8%
7%
Impact on education/research 2021 2020
5%
Page 26 of 29
Back to Table of Contents
More inequalities/poverty 28% 42% 42% 37% 36% 43% 29% 26% 69% 33%
Sustainability lower priority 20% 27% 25% 20% 27% 17% 29% 23% 22% 24%
Impact on public health / 20% 22% 19% 21% 24% 26% 23% 14% 25% 24%
hygiene / H&S
Less money/capital / 36% 20% 20% 21% 22% 24% 26% 26% 19% 14%
financial collapse
Unemployment /
8% 5% 7% 9% 10% 12% 8% 3% 19% 4%
shifting labor patterns
Page 27 of 29
Back to Table of Contents
Below we share some verbatim quotes from respondents around the world on how COVID-19 is likely to impact the
sustainable development agenda.
" "
Increased awareness of Unequal recovery
nature and health nexus
Highlight the link between destruction Inequity of recovery due to vaccination
of natural environment and spread of disparities will result in further impacts
disease. -USA on the most vulnerable countries and
communities. -USA
More awareness of interconnections
between nature and health. -Hong Kong
" "
Realization of potential Wake-up call
for action
If the world can find the money to deal Hopefully, it will be a wake-up call for
with the economic and health impacts of society to act in a more sustainable
the pandemic it must do the same for the manner. This is a wave that all
climate crisis. -Singapore governments and companies should
ride. -Laos
Increased recognition that we can act on
climate change with the will to act. -UK
Page 28 of 29
Back to Table of Contents
Chris Coulter
CEO
chris.coulter@globescan.com
twitter.com/GlobeScan
Eric Whan
Director
linkedin.com/company/ eric.whan@globescan.com
globescan
insight@globescan.com
Mark Lee
Director
mark.lee@erm.com
twitter.com/SustInsti
Aiste Brackley
Head of Research & Insights
linkedin.com/company/ aiste.brackley@erm.com
sustainabilityinstituteerm
Institute@erm.com