Ideathon 2023 - Contest Guidelines

Digital Nurture
Ideathon 2023
Let your ideas fly
1 © 2023 Cognizant
Problem statements
Transportation visibility and asset monitoring
For Jack, manager of a large grocery chain company, supply chain disruption has been a major issue. The freshness of
perishable stock (farm produce, seafood, etc.) is a challenge and recently he has noticed that a lot of these products are
not fit to use by the time they are delivered leading to increased spoilage and wastage. This has also impacted the
inventory levels and delivery promise of the stores.
Some of the solutions Jack is looking for are:
• Tracking the movement of goods from farm / shore to shelf

• Ability to monitor the products and assets – temperature / handoffs / equipment availability etc.
• Analyzing the impact on important parameters like shelf life, inventory and delivery
3 © 2023 Cognizant
Leveraging AI in publishing / print industry
Nina is content manager in a leading publishing company that publishes wide range of content, including books, blogs,
magazines and online articles. With AI technologies disrupting the market, she wants to leverage AI to streamline
content creation process and provide personalized experience to their readers. She wants to maintain integrity and
authenticity of the publishing brand while leveraging benefits of AI.
Nina wants a solution to focus on following areas:
• Improve content quality by supporting content creators rather than replacing their creative input
• Automate content generation process to reduce redundant tasks and bring down time to publish
• Enhance reader engagement by delivering tailored content based on user preferences, reading habits and
demographic information
4 © 2023 Cognizant
Improving a loyalty program at a hospitality firm using emerging technologies
Charles is the new lead for managing the loyalty program of a leading global hospitality chain. With thousands of
members, hundreds of partner organizations and merchants onboard and a large quantity of transactions being
processed every day, the hospitality company has faced issues regarding customer data privacy, fraudulent
transactions, processing of real-time rewards among other things. Part of Charles' role is to also improve the loyalty
program offerings and improve sales stemming from the loyalty program.
Charles is now keen to find answers and solutions to the following issues:
• How to use blockchain to improve lead times for reward redemptions and customer data privacy? What other
purposes can the blockchain solution serve the program?
• How to use AI / ML to improve the loyalty offerings for its members? Will some other technology / process aid this
requirement?
• What other steps should the loyalty program take to improve sales for its hospitality brands?
5 © 2023 Cognizant
Evaluation criteria for phase 1
Will the idea deliver Is the idea Is the idea Is the idea
business value? unique? implementable? scalable?
6 © 2023 Cognizant
Timelines
Phase 1: Team registration Phase 2: Idea submission Phase 3: Grand Finale

14-Jun to 16-Jun 16-Jun to 28-Jun 2nd week of Jul
Registration and team Participants can tackle Submitted ideas

formation. any of the 3 problem will be shortlisted
Registration link shared in statements and submit and teams that
the email. their innovative ideas move on to the
on or before 28-Jun in finale will deliver
the prescribed format. a pitch to win
Ideathon 2023
7 © 2023 Cognizant
Phase 2: Idea submission structure
16-Jun to 28-Jun ( 1/3 )
Cover slide – Problem statement and team name

Part-1: Problem statement detailing
• Provide the details of the problem statement to describe the scenario you are
trying to address – what is the goal you are trying to achieve
• Break the problem into specific tasks and describe the challenges to
overcome
• In what specific metrics can the problem be represented?
• For example, in the case of manufacturing shop-floor the relevant metrics
could be worker productivity, throughput, inventory, quality, schedule
adherence, etc.
8 © 2023 Cognizant
16-Jun to 28-Jun ( 2/3 )
Part-2: Solution
• Share a high-level Design of your solution

• This can be a flow chart or entity relation diagram or data flow diagram
• How are the metrics identified in the problem going to be impacted with the solution?
• What are the assumptions?
• What are the dependencies on external systems in this design?
• What are the limitations?
9 © 2023 Cognizant
16-Jun to 28-Jun ( 3/3 )
Part-3: Team information
• Basic team information to include – Team name and college name

• Kindly fill and add the below table –
S.No. Member’s college ID Member Name Department Year of passing Email ID

1
10 © 2023 Cognizant
Game on!
11 © 2023 Cognizant

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Digital Nurture

Some of the solutions Jack is looking for are:

• Tracking the movement of goods from farm / shore to shelf

Nina wants a solution to focus on following areas:

Phase 1: Team registration Phase 2: Idea submission Phase 3: Grand Finale

Registration and team Participants can tackle Submitted ideas

Cover slide – Problem statement and team name

• Share a high-level Design of your solution

Part-3: Team information

• Basic team information to include – Team name and college name

S.No. Member’s college ID Member Name Department Year of passing Email ID

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