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    Digital Plan Template

    Uploaded by

    Nguyễn Phan Khánh Linh
    This document outlines a digital marketing campaign including paid search, display advertising, and social media placements. It provides details on campaign objectives, creative assets, targeting, key performance indicators, budget, and timeline. The overall goal is to drive awareness, engagement, and conversions across multiple channels from August to September.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Digital Plan Template

    Uploaded by

    Nguyễn Phan Khánh Linh
    9 views7 pages
    This document outlines a digital marketing campaign including paid search, display advertising, and social media placements. It provides details on campaign objectives, creative assets, targeting, key performance indicators, budget, and timeline. The overall goal is to drive awareness, engagement, and conversions across multiple channels from August to September.

    Copyright

    © © All Rights Reserved

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    XLSX, PDF, TXT or read online from Scribd

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    This document outlines a digital marketing campaign including paid search, display advertising, and social media placements. It provides details on campaign objectives, creative assets, targeting, key performance indicators, budget, and timeline. The overall goal is to drive awareness, engagement, and conversions across multiple channels from August to September.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    9 views7 pages

    Digital Plan Template

    Uploaded by

    Nguyễn Phan Khánh Linh
    This document outlines a digital marketing campaign including paid search, display advertising, and social media placements. It provides details on campaign objectives, creative assets, targeting, key performance indicators, budget, and timeline. The overall goal is to drive awareness, engagement, and conversions across multiple channels from August to September.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
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    Channel Session/ Placement

    Objective

    Paid search Session

    GDN - Affinity Top website by affinity

    GDN - Retargeting Websites where audiences appear

    FB: News feed/ Messenger/ Story feeds


    Facebook - Engagement
    Instagram: News feed/ story

    FB: News feed/ Messenger/ Story feeds


    Facebook - Conversion
    Instagram: News feed/ story

    Ad Network Top website

    TOTAL

    #626469Internal
    Objective Creative Assets/ Format Targeting

    Exact match
    Phrase match
    Awareness Ad Text
    Broad match modifier
    Broad match

    IAB Banner:
    300x250
    Male - Female - 22-45 - HCM
    Awareness 300x600
    Interest:…
    728x90
    336x280
    IAB Banner:
    300x250
    Awareness 300x600 Website Visitor
    728x90
    336x280

    Post/ Carousel/ Photo/ Male - Female - 22-45 - HCM


    Awareness
    Video Interest:…

    Male - Female - 22-45 - HCM


    Awareness Carousel
    Interest:…

    IAB Banner:
    300x250
    Male - Female - 22-45 - HCM
    Awareness 300x600
    Interest:…
    728x90
    336x280
    TOTAL

    #626469Internal
    Impression Frequency Reach CTR Click

    #626469Internal
    Key KPI

    VTR View CR Conversion Quantity

    #626469Internal
    Key KPI

    Total Net
    Unit Unit Cost Quantity % Disount
    Media

    Click

    Click

    Cick

    Engagement

    Conversion

    Impression

    #626469Internal
    Starting
    Total Amount End date August
    date

    4 11 18

    16-Aug 12-Sep 3 7

    16-Aug 12-Sep 3 7

    16-Aug 19-Sep 3 7

    16-Aug 19-Sep 3 7

    16-Aug 19-Sep 3 7

    16-Aug 19-Sep 3 7

    #626469Internal
    gust September

    25 1 8 15 22

    7 7 4

    7 7 4

    7 7 7 4

    7 7 7 4

    7 7 7 4

    7 7 7 4

    #626469Internal

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