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    Part One Situation Analysis A. External Analysis: Political/legal Economic Social/Cultural Demographic Technology

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    Stuart Davis
    This document provides a detailed situational analysis for a company including an external analysis of the industry, competitors, customers, and internal analysis of organizational strengths and weaknesses. It evaluates three potential strategic solutions against financial and criteria-based evaluations to select the best strategy. The implementation and contingency plans for executing the chosen strategy are also outlined.

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    Part One Situation Analysis A. External Analysis: Political/legal Economic Social/Cultural Demographic Technology

    Uploaded by

    Stuart Davis
    51 views10 pages
    This document provides a detailed situational analysis for a company including an external analysis of the industry, competitors, customers, and internal analysis of organizational strengths and weaknesses. It evaluates three potential strategic solutions against financial and criteria-based evaluations to select the best strategy. The implementation and contingency plans for executing the chosen strategy are also outlined.

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    This document provides a detailed situational analysis for a company including an external analysis of the industry, competitors, customers, and internal analysis of organizational strengths and weaknesses. It evaluates three potential strategic solutions against financial and criteria-based evaluations to select the best strategy. The implementation and contingency plans for executing the chosen strategy are also outlined.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    51 views10 pages

    Part One Situation Analysis A. External Analysis: Political/legal Economic Social/Cultural Demographic Technology

    Uploaded by

    Stuart Davis
    This document provides a detailed situational analysis for a company including an external analysis of the industry, competitors, customers, and internal analysis of organizational strengths and weaknesses. It evaluates three potential strategic solutions against financial and criteria-based evaluations to select the best strategy. The implementation and contingency plans for executing the chosen strategy are also outlined.

    Copyright:

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    Download as DOCX, PDF, TXT or read online from Scribd
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    PART ONE SITUATION ANALYSIS A.

    EXTERNAL ANALYSIS
    Level of Analysis Time of case Industry Definition Market size Growth Market/Industry External Environment

    Influence Political/legal Economic Social/Cultural demographic Technology


    So What?

    Implications

    Industry Analysis
    Industry trends Industry attractiveness

    Porters Five Forces analysis for the industry


    Porters Force Rating Evidence

    Threat of New Entrants

    Bargaining power of buyers types

    Bargaining power of suppliers Materials Labour Business services supplier

    Threat of substitutes

    Intensity of rivalry among competitors

    So What?

    Summary: How attractive to incumbents and why and how attractive to newcomers and why?

    Key Success Factors of Industry


    KEY Success factors Competitors advantages Company strengths and weaknesses

    Conclusion Is this an industry to compete in? What changes are likely to occur and how is the company positioned against these changes?
    Yes but ..

    Distribution Analysis.
    2

    Channel

    Competition

    Power

    So What?

    Competitor analysis Depends on how defined. de

    Company

    Brand

    Target market

    M/S

    SBUs

    Mkt Position

    Current Skills/ resources strategies

    strengths/w

    So what?
    Indirect Competitors
    Substitutes

    Customer Analysis
    Consumer segmentation. Segment
    Variables used Segment Segment Segment

    Segment size Profitability

    INTERNAL ANALYSIS

    Mission: Competitive strategy: Core competence: Skills and resources:

    Organisational Health Some internal problems identified with company response to change and new ideas. Mgt skills Leadership capability Culture Innovation capacity R&D etc etc

    Current Marketing Strategy Target Product Price Market

    Primary Distribution

    Promotion

    Positioning

    Evaluation Does the current offering to current segments achieve satisfactory outcomes? Will it be sufficient for future?

    Financial analysis

    Financial Health - So What?


    This will enable or restrict strategies and is important. Somewhere you must use whatever financials are available of projecting costs and expected sales/revenue etc

    Preferred SWOT for this unit as it encourages your thinking.


    Strengths
    State fact

    Implications Actions
    What does it mean to organisation? What must be done to overcome or take advantage if positive?

    Weakness

    Opportunity

    Threats

    Key Issues facing organisation:

    Corporate objectives: Marketing objectives: 1.Pros / Cons


    SOLUTION 1 Pros Risks -

    SOLUTION 2 Pros

    Risks -

    SOLUTION 3 Pros

    Cons

    2.Evaluation against criteria

    Evaluation Criteria
    Criteria Strat1 Strat2 Strat3

    Total 100.00%
    3. Financial Analysis Project estimated sales and costs for each strategy

    Select best strategy


    Clearly state best strategy

    Justify extensively
    SPELL IT OUT LIKE YOU TELLING THE BOARD HOW CLEVER YOU ARE. THIS SHOULD LINK OR DRAW FROM CRITICAL PARTS OF SITUATION ANALYSIS AND SWOT,.

    Implementation
    What else must change to make it happen.

    Contingency Plans

    What if?

    More

    Criteria Evaluation
    1. Sustainable in the long term 2. Achieve corp. objectives of sales growth and op profit growth? 3. Fit with current strengths/skills 4. Risk This approach lacks insight as criteria selection indicates an understanding of running the businesses.
    Sustainable 3 LT Achieve 3 Corp ob Skills 2 Fit Risk 2 total

    6. SELECT BEST ALTERNATIVE AND JUSTIFY

    7. IMPLEMENTATION
    Impact on Marketing Mix or future corporate strategies

    Target market Product Pricing Promo Distribution Positioning

    8. CONTINGENCY PLANS
    What happens if? Consider the threats of your swot.

    10

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