Skrip Report

According to Barringer.
SWOT analysis is a strategic planning tool that helps businesses and

organizations identify their strengths, weaknesses, opportunities, and threats. It is used to evaluate the
internal and external factors that can impact the success of a project, business, or organization.
For strength, Pharmaniaga has outstanding product quality. Pharmaniaga's goal is to improve
their clients' experiences by providing top-notch products and services. To achieve this, the company
takes specific actions and follows certain protocols to ensure the production of high-quality items and
maintain the effectiveness of their Quality Management System. They have been awarded the
ISO1990 standards for their quality management system, which is why they have been given the
Quality Management Excellence Award by the Ministry of International Trade and Industry. To
achieve outstanding product quality is to establish clear quality standards and procedures, and to
consistently measure and monitor the product against those standards. It is also important to involve
all members of the organization in the quality improvement process, and to continuously gather and
incorporate customer feedback.
Next Pharmaniaga has various field integration. Pharmaniaga has a network of 11 subsidiary
companies that work together to carry out different aspects of the business, such as manufacturing,
logistics, marketing, research and development, medical planning, equipping, and distribution. This
allows the company to provide high-quality products and services while also catering to different
price points. Through this integration, Pharmaniaga can control their own production and meet the
demands of clients at various levels. I can recommend for integrating various fields is to establish a
clear and comprehensive project plan that outlines the specific objectives, tasks, and milestones for
the integration. It is also important to assemble a diverse and experienced team, with members from
each of the relevant fields, to ensure a wide range of perspectives and expertise. Another important
step is to establish clear lines of communication and collaboration among team members and
stakeholders to ensure that all parties are informed and engaged throughout the integration process.
For weakness, Pharmaniaga has a high employee turnover. Pharmaniaga has had a steady
increase in employee turnover throughout the years which can negatively affect the business as it is
very costly and time inefficient. As of 2019, the company has seen a total of 429 employees leave the
company. This can pose a serious issue to company as cost of training can be higher. I can
recommend that to overcome high employee turnover is to conduct exit interviews. Conducting exit
interviews with departing employees can gather information about why they are leaving and use this
information to identify and address any issues that are contributing to high turnover.
Next pharmaniaga has a limited product diversification. the company primarily focuses on the
production and distribution of pharmaceutical products, which can limit its ability to diversify its
revenue streams and mitigate risk. This means that the company is heavily dependent on the success
of its pharmaceutical products, and if there is a downturn in demand for those products, it could have
a significant impact on the company's revenue and profitability. Partnerships and collaborations can
be an effective way for a company to diversify its product or service offerings without significant
investment. This is because partnerships and collaborations involve working with other companies or
organizations to jointly develop or offer new products or services. By partnering with other
companies, a company can access new markets, technologies, and resources, which can help it to
diversify its product or service offerings.
Pharmaniaga has an opportunity for online spaces. The increasing trend of customers using
online services will provide Pharmaniaga Bhd with opportunities to offer new products in the
Biotechnology & Drugs industry. Due to factors such as rising disposable incomes, easy access to
information, and the rapid adoption of technology, customers are now more open to trying new
products in the market. To take an opportunity for online space. I can recommend that use whatever
an online platform has offer such as digital marketing. Invest more on digital marketing with the rise
of digital marketing, companies can reach their target audience more effectively and at a lower cost
than traditional marketing methods.
Next, Pharmaniaga has seen a significant increase in annual revenue, reaching a record high
of RM4.82 billion in 2022. Most of this revenue, 47%, comes from the company's L&D division, with
manufacturing coming in second at 38%. This is due to the company being granted a concession from
the Ministry of Health to continue supplying medicines and medical supplies to MoH facilities for the
next 10 years. Investing in new technologies such as automation and robotics can help improve
warehouse efficiency and accuracy. Automated systems can handle tasks such as material handling,
picking and packing, and inventory management. Robotics can also be used to improve warehouse
safety and reduce the need for manual labour. Building strong partnerships with suppliers, carriers,
and other logistics service providers is essential for ensuring timely and cost-effective delivery of
goods.
For threat, pharmaniaga had challenged to maintain profitability. Pharmaniaga, as a publicly

traded company in the pharmaceutical industry, faces various challenges in maintaining profitability.
Some of these challenges include high costs of research and development. Developing new drugs and
medical devices is a costly and time-consuming process. Pharmaniaga needs to invest in research and
development to stay competitive, but these costs can make it difficult to maintain profitability. To
overcome the challenges of maintain profitability, Pharmaniaga may need to focus on cost control,
developing new products and expanding into new markets, building a strong brand, and diversifying
its revenue streams. Additionally, Pharmaniaga may also need to look at ways to increase efficiency
and reduce costs throughout the supply chain, as well as explore partnerships and collaborations that
can help to reduce costs and increase profitability.
Pharmaniaga faces competition from other companies that also produce and distribute similar
products. One of the key challenges for Pharmaniaga is that competitors may catch up to their product
development. For example, if Pharmaniaga develops a new drug or medical device, other companies
may also begin to develop similar products. This can lead to increased competition in the market,
which can make it more difficult for Pharmaniaga to sell its products. To overcome the competitors
from catching up product development, Pharmaniaga can continuously developing new products so
that companies can stay ahead of the competition. This can include developing new features,
improving existing products, and exploring new market opportunities. Companies also can protect
their product development by obtaining patents, trademarks, and copyrights (Lee, 2019). This can
make it difficult for competitors to replicate their products or use similar branding.

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According to Barringer.

SWOT analysis is a strategic planning tool that helps businesses and

For threat, pharmaniaga had challenged to maintain profitability. Pharmaniaga, as a publicly

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