2 Cool 4 Skool Dark & Wild Wake Up Wings
2 Cool 4 Skool Dark & Wild Wake Up Wings
2 Cool 4 Skool Dark & Wild Wake Up Wings
Name
BTS stands for the Korean phrase Bangtan Sonyeondan (Korean: 방탄소년단; Hanja: 防彈少年團),
which translates literally to 'Bulletproof Boy Scouts'. According to member J-Hope, the name
signifies the group's desire "to block out stereotypes, criticisms, and expectations that aim on
adolescents like bullets".[3][4] In Japan, they are known as Bōdan Shōnendan (防弾少年団).[5] In July
2017, BTS announced that their name would also stand for "Beyond the Scene" as part of their
new brand identity.[6] This extended the meaning of their name to encompass the idea of growth
"from a boy to an adult who opens the doors that are facing forward".[7]
History
2010–2014: Formation and early years
BTS was formed in 2010, after Big Hit Entertainment CEO Bang Si-hyuk wanted to form a hip hop
group around RM (Kim Nam-joon), an underground rapper who was well known on the music scene
in Seoul. BTS was originally supposed to be a hip hop group, but, seeing falling album sales, he
changed his plans, thinking a different path would be more marketable. He chose to vary from the
usual, highly regimented idol groups and create one where the members would be individuals rather
than an ensemble, and free to express themselves.[8][9] Auditions were held in 2010 with plans to
launch the following year.[10][11] The band members lived together, practicing up to 15 hours a day, and
first performed before a small crowd of industry insiders in 2013.[12]
We started to tell the stories that people wanted to hear and were ready to hear, stories that other people could not or would not
tell. We said what other people were feeling—like pain, anxieties and worries. That was our goal, to create this empathy that
people can relate to.
—Suga[13]
BTS's representation by Big Hit, rather than one of the three agencies that dominated K-pop at the
time, allowed the individual members leeway to express their individuality and allowed them to have
input into the music.[14] On June 12, 2013, BTS released their debut single album 2 Cool 4 Skool,
along with the lead single "No More Dream", neither of which sold particularly well at the time.
[15]
Nevertheless, according to Kathy Sprinkel in her book on BTS, that single was "spotlighting young
people's anxiety in the face of lofty parental expectations, sent shock waves through the K-pop
ranks. Here was a musical act that wasn't pulling any punches. More specifically, they had a point of
view, and they weren't afraid to take on topics that are considered taboo in South Korean society
and elsewhere."[16] The album reached the top five on South Korea's Gaon Music Chart.[17] In 2 Cool 4
Skool, BTS employed an old-school hip-hop sound from the 1990s.[18][19] The album's release was
followed by appearances on Korean music shows, which caught the attention of reviewers and
viewers.[20][21]
In September 2013, BTS released the second entry in their "school trilogy": the EP, O!RUL8,2?. The
album was released alongside the single "N.O."[22][23] Similarly to 2 Cool 4 Skool, the new release had
a theme of students feeling under pressure and needing to sacrifice their dreams and aspirations.
[22]
According to scholar Kyung Hyun Kim, many of BTS's earlier works such as "N.O." and "No More
Dreams" were "expressions of rebellion against the establishment that tapped into Korean
teenagers' frustrations with the country's educational system" and, he stated, helped them build a
fan base among young people in North America and Europe.[24] That same month, BTS starred in
their own variety show, SBS MTV's Rookie King Channel Bangtan, in which members parodied
variety shows such as VJ Special Forces and MasterChef Korea.[25] At the end of the year, BTS was
recognized with several New Artist of the Year awards in South Korea.[26][27][28]
2014–2017
Skool Luv Affair and first concert tour
Exterior of the nightclub Troubadour (photo taken 2006) where BTS held their concert in the US for free
The last entry in BTS "school trilogy", the Skool Luv Affair EP, was released in February 2014.[29]
[30]
The release topped the Gaon Album Chart,[31] and appeared on Billboard's World Albums Chart for
the first time, peaking at number three.[29][32] The EP was supported by two singles: "Boy in Luv" and
"Just One Day".[33] Following Skool Luv Affair's release, BTS played at their first fan meeting in Seoul,
selecting the name A.R.M.Y. for the fan club.[34] In July 2014, BTS hosted a concert in West
Hollywood, their first show in the United States,[35] and in August, they appeared at KCON in Los
Angeles.[36]
In August 2014, BTS released the album Dark & Wild, which reached number two in South Korea.[33]
[37]
It was supported by two singles: "Danger" and "War of Hormone".[33] The group embarked on their
first concert tour, 2014 BTS Live Trilogy Episode II: The Red Bullet, which lasted from October to
December 2014.[38] The band launched their first Japanese studio album, Wake Up, in December
2014; the release peaked at number three on the Oricon Albums Chart.[39] After the album's release,
BTS held their 1st Japan Tour 2015 Wake Up: Open Your Eyes in February 2015.[40] The Red Bullet
Tour that had begun on October 17, 2014, in South Korea was resumed on June 6, 2015, in
Malaysia and toured Australia, North America and Latin America before ending in Hong Kong that
August. In all, the entire tour attracted 80,000 spectators at 18 cities in 13 countries.[38][41]
Mainstream breakthrough and commercial success
BTS experimented with other styles of music besides hip hop in The Most Beautiful Moment in Life,
Part 1, released in 2015.[33][42] BTS wanted to express the beauty and anxiousness of youth and
settled on the title of "花樣年華" (Korean: 화양연화; RR: Hwayangyeonhwa), loosely interpreted to
define "youth" metaphorically as "the most beautiful moment in life".[43] The album served as an
introduction to their youth trilogy, a triptych of albums dedicated to the struggles of young people.
[44]
The single "I Need U" was a top-five hit in South Korea and garnered the group a win on SBS
MTV's The Show.[45][46] The second single "Dope (Korean: 쩔어; RR: Jjeoreo)" reached number three
on Billboard's World Digital Songs Sales Chart and its music video was viewed over 100 million
times on YouTube.[47][48] The group began the world tour extension of their Red Bullet Tour in June,
titled 2015 Live Trilogy Episode II: The Red Bullet, visiting cities throughout Asia, Oceania, North
America, and Latin America.[38] "For You", in Japanese, was released together with Japanese
versions of "War of Hormone" and "Let Me Know" on June 17, 2015, and immediately topped
Oricon's daily chart.[33][49]