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    Business ROI Plan - Romeo Lane - Nepal

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    Good Hue
    The business plan outlines the proposal to open a Romeo Lane franchise restaurant in Nepal, including an initial investment of INR 2.5 Cr to set up a 6000 sqft restaurant serving the brand's urban food and drinks concept across 3 sections, with support from the franchisor provided in site selection, training, operations manuals, and marketing in order to achieve a 16-24 month return on investment.

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    Business ROI Plan - Romeo Lane - Nepal

    Uploaded by

    Good Hue
    569 views6 pages
    The business plan outlines the proposal to open a Romeo Lane franchise restaurant in Nepal, including an initial investment of INR 2.5 Cr to set up a 6000 sqft restaurant serving the brand's urban food and drinks concept across 3 sections, with support from the franchisor provided in site selection, training, operations manuals, and marketing in order to achieve a 16-24 month return on investment.

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    Business ROI plan - Romeo Lane - Nepal

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    The business plan outlines the proposal to open a Romeo Lane franchise restaurant in Nepal, including an initial investment of INR 2.5 Cr to set up a 6000 sqft restaurant serving the brand's urban food and drinks concept across 3 sections, with support from the franchisor provided in site selection, training, operations manuals, and marketing in order to achieve a 16-24 month return on investment.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    569 views6 pages

    Business ROI Plan - Romeo Lane - Nepal

    Uploaded by

    Good Hue
    The business plan outlines the proposal to open a Romeo Lane franchise restaurant in Nepal, including an initial investment of INR 2.5 Cr to set up a 6000 sqft restaurant serving the brand's urban food and drinks concept across 3 sections, with support from the franchisor provided in site selection, training, operations manuals, and marketing in order to achieve a 16-24 month return on investment.

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    Business Plan for Romeo Lane in

    Nepal

    Civil Lines, Delhi |Defence Colony, Delhi| Pacific Mall, Delhi |


    Gomti Nagar, Lucknow| Swaroop Nagar, Kanpur |Salt Lake, Kolkata|
    Vagator, Goa| Assagao, Goa | kapashera, Delhi | Agra | Gurgaon |Meerut|
    Bhubaneshwar |Noida |Faridabad |Mohali

    1|P ag e
    P OWER OF THE B RAND
    Romeo Lane, a place spreading three generational romance
    is set to entice the city’s food lovers with the melange of its
    urban interiors amalgamated with delectable food and
    upbeat handcrafted drinks and more. With artistic and
    romantic interiors, The Romeo Lane is divided into three
    sections, with a spot for everyone’s liking with a minimalist
    indoor setup with dark wood frets and bright colored
    upholstery. A place with a pleasant vibe is a first of its kind
    restaurant to have Cabanas for its guests. With the largest
    and the biggest space in North Delhi, The Romeo Lane is a
    place for plenty of good drinks and dine playground for the
    finest of Delhi’s epicureans.

    Romeo Lane started its journey in 2018, and in this tenure, it


    has made itself 15 outlets strong; things continue to grow at a
    steady phase, and plans its expansion across India. It would not
    be wrong to claim that Romeo Lane franchise is the epicureans
    delight, and it continues to attract people of all age groups.
    People are now looking for a place that serves them amazing
    food in a delightful ambience and has an amiable vibe. Romeo
    Lane embodies emotions that get served on the plates, and you
    can sip down this emotion with every drink. The warm
    ambience, welcoming atmosphere and sophisticated and
    perfumed crowd; the place enchants everyone in its hypnotic
    atmospherics, and that’s what forms the key ingredient of the
    success of this company.
    Financials:
    Initial Investment of Romeo Lane in Nepal
    Investment Amount
    Franchising Fee for 9 Years INR 70 lakhs + GST
    Set up cost Rs. 3500- 4000 per Sq.Ft
    • Interior
    • Furniture
    • A/C
    • Sound
    • Electrical
    • Plumbing
    • Civil
    • Software
    • Fire
    • Lights
    • Kitchen & Bar Equipments
    • Flooring
    License As per the Demographic
    Real Estate Requirement (Sq.Ft) 6000 sq.ft
    Miscellaneous 15 lakhs

    *Licensing fee would vary depending on the state/province & location


    *Monthly Royalty is 7% of the Net Sales.
    Note: Please note that Brands and Branches Pvt Ltd will be
    charging 3% of the total investment from you.
    Total = INR 2.5 Cr +- (varies from property to property and the condition
    of the property)

    3|P ag e
    Break Even point:
    Income Scenario’s Pessimistic Realistic Optimistic
    Sales 1,00,00,000.00 1,25,00,000.00 1,50,00,000.00
    Total Income
    Expenses
    Salary 9,00,000.00 11,00,000.00 13,00,000.00
    Food & Beverage Cost (30%) 30,00,000.00 37,50,000.00 45,00,000.00
    HLP ( Heat, Light & Power) 3,00,000.00 3,00,000.00 3,00,000.00
    Rent 7,00,000.00 7,00,000.00 7,00,000.00
    Marketing & PR & Events 5,00,000.00 6,00,000.00 7,00,000.00
    Royalty 7,00,000.00 8,75,000.00 10,50,000.00
    Extra 1,00,000.00 2,00,000.00 3,00,000.00
    Total Expenses 62,00,000.00 75,25,000.00 88,50,000.00
    Net Profit/Loss 38,00,000.00 49,75,000.00 61,50,000.00
    In this scenario, the ROI would be achieved in 16 – 24 months since the average
    market Restaurant’s profit per month is close to 25% - 30% .

    Note : The above stated figures are approximate figures. They are not
    intended to be taken as exact figures. These figures have been provided
    to give a rough idea about the Restaurent Model and its ROI.

    4|P ag e
    Support and Execution
    Support Services from the Brand:
    • Assistance in Location selection
    • Guidance in Architectural layout and designing support
    • Assistance and advice in equipment purchasing through approved supplier
    contacts
    • Vendor base
    • Support in kitchen setup
    • Initial Staff Training and operation training
    • Leverage to our elite recipes, education classes, and operating systems
    • Special training on Customer Service & Handling
    • Menu Development
    • Restaurant Launch
    • Training on Routine Management
    • Complete set of detailed Operations Manual
    • Support on Logistics , Cash Management and Supply Chain Management
    • Regular Audits, feedback & advices on all operational matters
    • Controlled operation manual & recipe notebook
    • On-going Culinary calendar support and execution strategy
    • Special Local menu support as per the taste of the land
    • HR support- ongoing assistance in staff hiring
    • Technology
    • Brand.

    Marketing and promotion plan:

    • Social media Promotion.


    • Door-hangers on doorknobs.
    • Flyers under windshield wipers.
    • Nighttime silhouettes.

    Steps in setting up your new outlet:


    1. Location selection.

    2. Licensing.

    5|P ag e
    3. Creating the menu.

    4. Interior and ambience building.

    5. Hiring and training staff

    6. Restaurant launch, marketing and promotions.

    Location selection:
    1. Proximity for target customers
    2. Rent and space availability
    3. Visibility
    4. Competition
    5. Proximity for suppliers and vendors.

    Menu development:
    1. The brand offerings.
    2. Local taste and preferences should be considered.
    3. Availability of the food items.
    4. Shelf life of the food items.
    5. Making cost and margin.

    6|P ag e

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