Renault - Fiscal Year 2004
Renault - Fiscal Year 2004
Renault - Fiscal Year 2004
RENAULT IN 2004
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 2
Market share (Western Europe and Worldwide) Simplified structure of the Renault group
(%) 2000 2001 2002 2003 2004
Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 1
Contents
2004 in pictures 2
From the Chairman 4
Board of Directors 6
Management Team 8
The rewards of good governance 10
1
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 2
2004 in pictures
Logan
Dacia, the Romanian brand acquired by Renault in 1999, is now moving to take its place as the reference for new automobile markets with Logan,
launched in 2004. Robust and reliable, Logan is a modern sedan offering standards of equipment and performance at a price that make it unrivalled
value for money.
Fluence
2 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 3
Safety
International growth
In 2004, Renault successfully continued implementation of its strategy for international expansion, working towards its goal of selling 4 million cars a year
by 2010. Total group sales were up 4.2% in 2004, while the rise outside Western and Central Europe was a vigorous 16.5%. In Western Europe, the
Renault brand took a top 10.8% of the market for passenger cars and light commercial vehicles, reflecting in particular the success of Mégane, Trafic and
Master. Shown here, Clio in Brazil.
Formula 1
3
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 4
4 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 5
Louis Schweitzer
Chairman and CEO
5
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 6
Board of Directors
on December 31, 2004
6 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 7
*Independent directors.
7
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 8
Management Team
on January 1, 2005
8 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 9
École Polytechnique. École Nationale d'Administration. École Normale Supérieure, PhD in mathematics. Research engineer
Harvard Business School. Joined Renault in February 1991, Agrégation diploma in Mathematics. at the CNRS (National Center
Joined Renault in 1968. as Head of Group Financial Relations, Chief Engineer of the École des Mines. for Scientific Research). Ministry
Appointed General Manager before being appointed Vice President, Began his career at Cogema. of Labor (1986). Advisor at the Auditor-
of the Billancourt plant in 1986, then Capital Expenditures Controller in 1996. Joined Renault in early 2002 as Senior General’s Department. Joined Renault
General Manager of the Sandouville In 1999, following the signing of the Vice President, Quality, and became in 1993. Became Head of the Human
plant in 1989. He became Senior Renault-Nissan Alliance agreement, he a member of the Renault Management Resources Department in 1996,
Vice President, Manufacturing in 1994 joined Nissan Motor in Japan as Deputy Committee. He was appointed Executive and was appointed Corporate Secretary
and joined the Renault Management Chief Financial Officer. In 2000, he was Vice President, Engineering and Quality, General in 1998, with responsibility
Committee. Appointed Executive Vice appointed Chief Financial Officer and has been a member of the Group for the Group’s Human Resources.
President, Manufacturing, he became of Nissan. On January 1, 2004, Executive Committee and the
a member of the Group Executive he became Executive Vice President Renault-Nissan Alliance Board since
Committee on January 1, 2005. and Chief Financial Officer of Renault. January 1, 2005.
9
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 10
The rewards
of good governance
Committed to the very highest • New independent directors of the Board’s structure and • Proposed separation of
standards of corporate The appointments of François operation — the third since Chairman and CEO functions
governance, Renault made Pinault and Charles de Croisset 1998 — with a survey In 2005, the Board will be asked
transparency in management to the Board raised the number commissioned from a specialized to separate the functions of
procedures a priority once of independent directors to eight external consultant. Results Chairman and Chief Executive
again in 2004, strengthening at December 31, 2004.To qualify bore out the 2001 evaluation, Officer, in keeping with
supervision and control as independent, directors may highlighting significant advances Anglo-American business
by appointing new not be representatives of the in the Board's consistency, practices. If this proposal is
independent directors French State, nor be elected cohesion and independence, approved, Carlos Ghosn will be
to its Board. by employees and employee as well as the confidence and asked to become CEO. In the
shareholders (these directors trust of management and its new structure, the Chairman
not being subject to management commitment to Renault-Nissan will organize and preside the
authority during Board meetings). Alliance strategy. work of the Board of Directors.
Also excluded are the Chairman The CEO will be responsible
and CEO and the two directors • New Charter defines for Group operations.
appointed by Nissan, given the role and independence
company’s ties to Renault, and of auditors
a director appointed by a bank In 2004 Renault signed a charter
doing business with Renault. setting out its relations with Group
auditors, who ensure compliance
• Board evaluation with charter provisions and with
On December 14, 2004, Renault regulations in all countries
undertook an in-depth assessment where Group companies operate.
about image, it is above all an the business from another includes a component not
open and transparent approach angle. Fresh insights can directly linked to operating
to doing business. be useful as long as Board margin. A collective component
meetings allow for a genuine is also important, since all
Franck How would you define exchange of views, which is business requires a team effort.
Riboud* the role of an independent certainly the case at Renault, The compensation system adopted
director? as it is at Danone. Independence by Renault strikes a good balance
Chairman and Rather than categories like is not the application of a quota; between these different
CEO of Danone “independent” and “dependent”, it’s the way a business deals requirements.
I prefer to look at the overall with its directors.
What are the main benefits of balance and the special
good corporate governance? contribution of each director. What guidelines do you * Independent director and chairman
Many people see a corporate An independent director has recommend for compensation? of Renault Appointments and
governance policy as a vector no conflicts of interest and risks If you limit pay to short-term Remuneration Committee.
for communication, but they’ve no sanctions for straight talking, financial compensation, your
missed the point. The real aim which makes it easier for him business will deliver short-term
is to give shareholders concrete to speak his mind. And coming financial results. So it makes
evidence of the company’s from a different industry — unlike sense to develop a system that
ability to deliver results. Renault, Danone is in mass-market takes into account short, medium
Corporate governance is not consumer goods — I approach and long-term factors, and
10 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:50 Page 11
Senior management
The Board of Directors and specialized committees compensation
policy
The Board of Directors examines - Proposed dividend for 2003. Committee (CEG) and Compensation of members
strategic priorities proposed by - Review of fees paid to auditors the corporate officer. of the Renault Management
management and ensures that and their network. - Review of the evaluation Committee (CDR) and
decisions are implemented. It is - 2003 balance sheet and of each Board member corporate officers
(mandataires sociaux)
consulted in advance on all major analysis of 2004 budget commissioned from an outside
comprises fixed and variable
decisions outside normal business prepared by internal audit. consultant in keeping with components and is rounded
strategy, and is kept regularly - Analysis of France's Financial best practice in corporate out by a stock-option system.
informed of company finances. Security Act of August 1, 2003, governance. The variable portion is based
In 1996, the Board of Directors set which imposes stricter - Stock-options program on company performance.
up three specialized committees standards for audits and for 2004. Criteria for determining
to assist it in the fulfillment of its internal control. - Renault governance. the variable component
mission and the achievement of compensation for the
Chairman and CEO are set
of its objectives. Committee • The Appointments and • The International Strategy
by the Board of Directors
chairmen are charged with Remuneration Committee, Committee is chaired by Henri on the basis of proposals
presenting relevant input which has a majority of Martre, an independent director, made by the Appointments
to the Board. independent directors and is and met three times in 2004. and Remuneration Committee.
chaired by Franck Riboud (see Main issues examined included:
• The Accounts and Audit interview opposite) met three - Renault’s international strategy
Committee, which has a times in 2004. Main issues in Iran, China and India.
majority of independent directors considered included: - Group strategy in the
and is chaired by Robert Studer, - Compensation for the Chairman Mercosur countries.
met three times in 2004. Main and CEO and members of the - Customer expectations
issues examined included: Executive Committee. and product positioning
- Financial statements for - Consideration of an additional on international markets.
the Group and for Renault SA retirement benefit program for
for 2003 and the first half senior managers, members
of 2004. of the Group Executive
The Annual General Meeting held at Maison de la Chimie, Paris, in April 2004.
11
• EXE R.A. 2004 Gb 17/03/2005 11:51 Page 12
Stylish, innovative, fun to drive: Modus has the hallmarks of a true Renault.
12 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:51 Page 13
An increasingly rich market offering can be bewildering, which means that buyers need values they can
count on. A Renault is immediately recognizable, with an attractive, modern design and innovative vehicle
architecture and features. Standards of customer service that are a benchmark for the industry also
contribute to a strong brand identity.
13
• EXE R.A. 2004 Gb 17/03/2005 11:51 Page 14
1 Renault's brand identity: setting the standard in product innovation and customer service
What is a Renault?
Renault: a brand that stands Renault’s brand identity is founded road-holding and traveling the daring to offer new solutions
for daring. For vision. For on four key strengths: comfort with innovative, and the enthusiasm, passion
warmth. Three fundamental ergonomic cabin design and concern for people needed
qualities that find expression • mastery of automobile and comfort features; to convey genuine warmth.
in vehicles combining fundamentals that include
an attractive design with quality, safety and respect • market positioning with continued
comfort and convenience, for the environment; appeal for practical-minded
agility and safety. customers open to new ideas; Innovating for
• vehicles that offer driving distinctive strength
pleasure with responsive • distinctive personality with
engines, and excellent the vision to anticipate needs,
Innovative design has always
been a hallmark of Renault,
as illustrated by the first
hatchback, modular rear-seating
and the minivan concept.
The split-opening tailgate
on Modus continues this
tradition. New developments
in driving features, a special
focus of development
at Renault, make safety
the priority.
show. And onboard comfort must How does Renault's international longer have to drive old, second-hand
be immediately perceived, along with expansion affect products? cars with out-of-date equipment and
Rémi something extra that has to do with Well, clearly we are not making a constant risk of breakdowns.
Deconinck light and transparency. products for the same customers Does Renault have a future
Senior Vice as before. And that means we have at the top of the range?
And at the wheel?
President, to offer something different. Admittedly, Vel Satis has not altogether
Driving pleasure and a sense
The historical importance of Western lived up to our expectations, but it has
Product of safety. A Renault alerts the driver
Europe for our business must not reached the clientele we targeted.
Planning and corrects errors. Passengers
make us neglect markets in other And Espace is clearly at the upper
and driver can always count
parts of the world. On this point, end of the range. The Fluence concept
on the highest standards of safety.
Renault has really taken the lead with car could also be a sign of things
Who are Renault cars designed for?
What would be a good example the launch of Logan and I certainly to come.
For everybody with a practical, open
of that in 2004? don't think we will be going back
frame of mind.
Modus is a perfect illustration on the strategy it represents.
What sets a Renault apart? of everything I am talking about. The idea of a global car that is the
Design, styling — visible personality. It has an appealing design same everywhere is completely
A Renault has immediate appeal, with something very French obsolete. Even in France, incomes
an emotional side in keeping with about it. It is easy to handle, vary widely — which is why we have
its French origins. That is modern spacious and suited to varied decided to put Logan on the French
and dynamic. Simple and functional. needs. Modus is quick, lively market. Households with monthly
The quality and reliability of a Renault and extremely safe. incomes of around z1,500 will no
14 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:51 Page 15
Design demands
The strength of Renault design lasting appeal
Fluence, a concept car, marking the beginning of a new direction for Renault design.
15
• EXE R.A. 2004 Gb 17/03/2005 11:51 Page 16
1 Renault's brand identity: setting the standard in product innovation and customer service
Modus —
a new take on compacts
Illustrating Renault's unique The Modus concept began with Patrick Lecharpy, is attached to. a modular design, allowing for
know-how in minivans, careful observation of customer “Renault's entry-level models frequent changes without having
Modus offers outstanding demand. Surveys conducted have a special warmth and charm to remove the back seat.”
interior space in a compact by the Product Planning about them,” he says.
body. Convivial and friendly, Department showed that Other practical features of Modus
it ensures standards of safety a number of would-be buyers To take its place alongside Clio, include storage space in the front
and comfort that fully match of small cars liked the idea Modus had to be roomy, practical passenger seat, a split-opening
the demands of the brand. of a minivan in compact format. and readily adaptable to different tailgate and a bicycle rack
Modus gives them what they user needs. It has gained special that can be stored in the trunk.
are looking for and more, appeal with a modular, sliding Safety is naturally a priority,
with a modular interior featuring rear bench seat. with innovations including two
ergonomic design for convivial additional cornering lights that
comfort. Body lines make As Elisabeth Bougis, product widen the driver's field of vision
for a friendly look, in keeping planning project manager, explains, in bends.
with a tradition the head “The aim was to accommodate
of the Modus design team, two or three passengers with
In Western Europe, Modus attracted a good 65,000 orders in its first three months.
16 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:51 Page 17
control on the road. Passenger seats at the rear and the passenger
protection is optimum, with Modus seat at the front are fitted with
winning the top five-star rating Isofix three-point attachments
in Euro NCAP crash tests from for child seats, with disabling
the start — the first vehicle of the front airbag, the side chest
in its category to do so. airbag and the pyrotechnic
pretensioner.
Its design draws inspiration from
Scénic, the safest car of its class,
with features that include a front
design that deforms in the event
Modus: roomy,
Créateur bright, safe.
d’automobiles of an impact, a magnesium armature
for the steering wheel, and a
collapsible steering column.
A floor-mounted parking brake
Pan-European limits the risk of leg injury, as
does padding to protect the shins
and ankles of the driver and
passenger. A stiff center pillar
Modus is the first Renault vehicle In keeping with the best Renault with programmed crumpling offers
using the Alliance's common tradition, Modus represents a optimum protection in the event
B platform. “We started working benchmark in vehicle safety, of lateral impact. Modus is also
together very early on,” explains starting with a structural design equipped with the third-generation
Anne Cormier, engineering project that ensures outstanding balance, Renault System for Restraint and
manager. “Our aim was to set road-holding, and stability, while Protection which includes up to
the example for quintessentially powerful brakes and electronic six adaptive airbags in the front
European models.” systems give drivers exceptional and sides. Finally, the two side
and handling, acoustics, and active process. A highlight was the use of with this, we set up special teams for
and passive safety. digitized modeling and 3D imaging that all risk areas — for example, the two
Jean- allowed us to think out details in visual and three-place rear bench seat and
François What sort of buyers is it for? representations from the start. In this, the boot chute — to analyze possible
Simon Our target group is very wide. an overriding priority was to ensure a problems, adopt countermeasures and,
We want to reach young families sense of well-being and comfort where necessary require additional
Vice President,
as well as better-off customers attracted for everyone on board. tests, either in-house or at suppliers'.
B Product
by a high level of comfort and perceived In cases where defects crept in
Range Program
quality in a compact format. Did it involve any special despite preventive action, detection
initiatives on quality? in test drives and in the factory
How would you define Modus? How did the development Around 60% of problems are not a enabled us to make the necessary
Modus is a car based on an innovative project go? matter of product validation, but have corrections before the pass-off to
architectural concept. We wanted it Modus is an innovative product, and so to do with failure to apply processes sales.
to be the best in class in terms of ride development was naturally an eventful and compliance procedures. To deal
17
• EXE R.A. 2004 Gb 17/03/2005 11:51 Page 18
1 Renault's brand identity: setting the standard in product innovation and customer service
Mégane II range —
top seller in Europe
Proud to be a Mégane
With Mégane, Renault has benefits from innovations that with programmed deformation
the advantage of a particularly include storage space built into of the structure and the third-
broad range that has overtaken the double flat floor and generation Renault System
Volkswagen's Golf to win the accessories usually reserved for Restraint and Protection.
number-one spot on the European to segments higher up the market, The Mégane Hatch, Coupé-
market. Seven different body types an example being the hands-free Cabriolet and Scénic have been
launched in just 18 months mean Renault card. Buyers can configure awarded the top five-star rating
that Mégane II has the diversity their vehicles to suit their for crashworthiness in tests
to match varied demands and preferences, taking their pick conducted by Euro NCAP.
attract customers in growing from four trim levels, three levels The Mégane Coupé-Cabriolet
numbers. Production of Mégane II of equipment and a wide selection was the first car of its kind
topped the million mark in of diesel and gasoline engines. to win the top score.
summer 2004, 30 months
after launch. Mégane is designed to offer
all occupants the same level
The Mégane range epitomizes of safety. New technology helps
Renault's style and know-how, drivers anticipate risk, while the
combining expressive design, Electronic Stability Program (ESP)
comfort, equipment, safety, combined with understeer control
and diversity for pleasure on helps to keep the car on course.
the road. Onboard comfort Occupants get maximum protection
Scénic and Grand Scénic: the fullest offering in the compact minivan segment.
18 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:51 Page 19
The full Mégane lineup (left to right): Mégane Sedan, Scénic, Mégane Hatch, Mégane Coupé-Cabriolet, Mégane Sport Hatch, Grand Scénic, Mégane Station Wagon.
At center: Mégane Renault Sport.
19
• EXE R.A. 2004 Gb 17/03/2005 11:51 Page 20
1 Renault's brand identity: setting the standard in product innovation and customer service
Passive safety
20 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:51 Page 21
CO2 emissions are exceptionally low at under 120g/km for some Mégane II models.
21
• EXE R.A. 2004 Gb 17/03/2005 11:52 Page 22
1 Renault's brand identity: setting the standard in product innovation and customer service
Renault now has at least It is now 20 years since Renault take two or three passengers, minivan sector, which accounts
one minivan in every market put the first Espace on the market, thus enabling it to carry up to for 10% of the market in
segment. Twingo, Modus, and in that time it has extended five people, innovative features Western Europe.
Scénic, Grand Scénic, Espace its offering of minivans steadily include a split-opening tailgate
and Grand Espace target to cover the full range. and an integrated bike rack. • Espace IV targets the upper
distinct customer groups, In clinic tests potential end of the market, a concern
but they have one important • Twingo, launched in 1993, customers immediately that guided every stage in the
thing in common — each is was the first small minivan and attributed Modus to Renault, development process. Product
the top seller in its category. has never gone out of fashion. showing that a minivan quickly planning project manager
Undiminished popularity after conjures up the Renault name. Dominique Lucas confirms
12 years rewards a unique as much, noting in particular
combination of affordability, • Scénic, which made its debut that “passengers in the third
modularity, easy ingress and in 1996 and was renewed in 2003, row at the back benefit from
egress, and on-board comfort. offers practical, modular design the same level of safety and
Over 2.2 million units have and is now also available in a thermal comfort as those at
been sold. longer version, Grand Scénic, the front.” The latest-generation
which has an extra 23cm allowing Espace has a healthy 20.3%
• Modus, equivalent to Clio in it to carry up to seven people. With of the European market in its
size, is Renault's latest minivan. a 23.1% market share, Scénic II segment, confirming Renault's
In addition to a sliding rear and Grand Scénic have a leading lead for top-of-the-range
bench seat that split-folds to share of sales in the C-segment minivans.
Espace, 20 years on
and 1 million sold
22 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:52 Page 23
Renault minivans: Twingo, Modus, Scénic, Grand Scénic, Espace and Grand Espace.
• EXE R.A. 2004 Gb 17/03/2005 11:52 Page 24
1 Renault's brand identity: setting the standard in product innovation and customer service
24 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:52 Page 25
The powertrain in each vehicle The 1.5 dCi K9K is the first This year the Alliance will bring
is critical to reliability, performance, in a new generation of direct- out its first engine, the M9R,
comfort, acoustics, fuel economy injection turbocharged diesel setting new standards for
and respect for the environment. engines. In its 55hp version, technology, performance
fuel consumption and CO2 and fuel consumption. Two new
Which is where the 4,200 staff emissions are the lowest 1.6- and 2.0-liter direct-injection
in Renault’s Powertrain Engineering in its categories. Within the gasoline engines co-developed
Department come in, giving the Renault-Nissan Alliance, under the Alliance will also
company critical edge. Renault’s Renault is in charge of developing be gradually introduced
mainstream K-series engine alone diesel engines and gearboxes, in the Renault range.
exists in four gasoline and four both manual and automated.
diesel models, ranging from
1.4- to 1.6-liter versions.
25
• EXE R.A. 2004 Gb 17/03/2005 11:52 Page 26
1 Renault's brand identity: setting the standard in product innovation and customer service
A big investment
Service quality to make a difference
Quality service though an efficient, up-to-date network that is never far away. Above: the Renault dealership in Carcassonne, France.
26 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:52 Page 27
Renault is continuing to expand its The Motrio multi-brand repair The Renault sales network also
service offerings under the Renault network, launched in 2003, has draws support from Renaultp@rts,
Minute, Renault Minute Carrosserie posted exceptional growth, with the number-one manufacturer's
and Motrio banners. Renault 846 distributors already signed up website in Europe for spare-part
Minute, the largest repair network in France in 2004 compared with information and orders.
in Europe, now has 888 sites the initial target of 300. The network Renaultp@rts lists 120,000 items
altogether, including 466 in France, will be extended to other countries and provides access to technical
349 in other parts of Western in Europe in 2005. Sales of multi- data in 10 languages, reaching
Europe and 73 elsewhere. These manufacturer spare parts under out to customers worldwide.
are backed up by the Minute the Motrio name have risen 80%
Carrosserie rapid bodywork in five years.
repair network, which already
counts 405 sites, reflecting its These service networks also
success in attracting new help Renault dealers and
customers with outstanding value subdealers maintain business
for money and rapid repair times. flows in aftersales.
27
• EXE R.A. 2004 Gb 17/03/2005 11:52 Page 28
1 Renault's brand identity: setting the standard in product innovation and customer service
Twingo
28 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:53 Page 29
29
• EXE R.A. 2004 Gb 17/03/2005 11:53 Page 30
Deployment of the Renault Quality Plan has been a priority for manufacturing sites.
30 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:53 Page 31
2 Competitiveness:
a way of thinking and a necessity
Quality, costs and delivery times are the three ingredients of competitiveness, and as such are central
to Renault's strategy. In each of these areas, representing the three fundamental levers for Renault's
continuing development, the Alliance supports and contributes to efforts throughout the Group. Enabling
Renault and Nissan to move ahead together, it accelerates progress for each.
31
• EXE R.A. 2004 Gb 17/03/2005 11:53 Page 32
Speedier
design and lower costs
Reducing development Using digital technology, At the Valladolid site in Spain, This has been backed up by work
times cuts costs and allows the project team was able production of a succession with suppliers to ensure compliance
quicker responses to customer to map out Modus in 3D from of pilot lots made for a quick with specifications and quality
expectations. From Mégane I the very beginning. Anne Cormier, manufacturing release. “Clearly procedures, while in-house product
to Modus, the time from engineering project manager, defined allocation of tasks and process experts have conducted
design freeze to the start notes that “in designing the Triptic to the factory and the engineering detailed analyses of all factors
of production has been bench seat, the ‘boot chute’ team enables us to progress that could jeopardize quality.
brought down from for easy access to the trunk quickly and efficiently,” explains
46 to 28 months, despite and the ‘flip-up seat,’ we used Anne Cormier. “In the time The emphasis on shorter time
the scale of innovation digital modeling, simplified between pilot production runs, to market has not come
in each new model. modeling, and computing as we fine-tune parts and processes, at the expense of innovation
much as possible.” improving details for the next run.” with Modus, as the all-new
Vélofix bike rack shows.
32 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:53 Page 33
Modus is the first Renault to use the B platform. It will be followed by the successor to Clio in 2005.
Shared platforms, distinctive identities Renault Trafic is cross-badged with the Opel Vivaro and
Nissan Primastar.
In 2006, Renault and Nissan In addition to common components, the feel of a car for passengers
will be turning out nearly 1.7 million Alliance platforms are backed and drivers can vary radically A common platform
vehicles a year, with the B platform up by the development of a bank with the choice of parts such
for Renault Modus
already used for Renault Modus, of powertrains available for all as suspension springs and rubber
Nissan March, Micra and Cube, vehicles using the same platform, mountings. Settings adopted
and Nissan Micra
as well as in part for Dacia Logan. plus the convergence of industrial for shock absorbers, steering
Nissan brought out its first cars processes. Production resources are assistance parameters and other
based on the C platform, already thus shared efficiently to cut costs. features also play a role.
used for Mégane II, at the end Renault Modus and Nissan
of 2004, and all common Importantly, vehicles with the same Micra, both using
components of the future D platforms can nonetheless display the Alliance's B platform,
platform have now been defined. distinctive identities. In particular, share the same understructure
and chassis components.
The platform integrates
the powertrain and everything
connected to it, including
engine suspension, exhaust
Pooled resources, separate identities system and filters. It also
covers hidden features
such as air conditioning
How do you go about designing What does Nissan bring to Renault, and all controls: steering,
Jacques a common platform? and vice-versa? pedal assembly and parking
You start by carefully defining the needs We set very demanding standards brake. Yet while Modus and
Lacambre
of each brand, considering all the different for acoustics and passive safety, while Micra share technology, there
Senior Vice vehicles these could involve. Nissan brings new quality and durability can be no doubt about the
President, Expected levels of comfort, handling requirements. Working together we have individuality of each vehicle.
Advanced Vehicle and passive safety features are also to take a more comprehensive view
Engineering important. of different markets, an approach well suited
and Research to Renault's international expansion.
33
• EXE R.A. 2004 Gb 17/03/2005 11:53 Page 34
Competitive factories
Renault factories are today Each year, the Harbour Report Renault's manufacturing expertise The main components are
among the most competitive published by Harbour Consulting, and existing practices at Nissan. standardization of operations
in Europe, driven largely an independent firm specialized It aims to raise the Group's and the ability to analyze
by the Renault Production in the manufacturing sector, ranks production system to world-class situations — key to the success
Way (SPR). Common to all the productivity of European standards and set productivity of SPR. A major training program
Group plants worldwide, automobile sites. Renault's targets and principles for all has been set up with 150 instructors
SPR is deployed at every Valladolid plant in Spain topped production staff. SPR effectively worldwide to develop the skills
level of production, from the list of 38 body assembly sites supports the Group's international of all employees.
designers to operators and and five other Group sites ranked expansion and facilitates the
suppliers. This Group-wide in the top eight. In powertrain implementation of the Renault- Produced at the Valladolid plant
program is also a source production, five of the seven best Nissan Alliance policy of common in Spain, Modus is the Group's
of rationalization and sites belong to Renault. platforms and powertrains. first vehicle to benefit from total
a means of convergence. deployment of SPR from the very
The Group's excellent performance The Renault Production Way outset.
is largely hinged on the Renault places employees at the core
Production Way (SPR), which was of performance, harnessing
introduced in 1998. SPR draws on grassroots management.
Patterning
34 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:53 Page 35
Quality is a Renault group priority. Implementation is in three stages, it right the first time” — the only
An unswerving drive for quality the first ending in December 2004 way to deliver consistently
has been under way for several with all quantitative targets met high quality.
years. One concrete example is and in some areas exceeded —
the halving of warranty costs in the case for the Mégane, Scénic, The Renault Excellence Plan
three years. Clio and Twingo ranges. The adopted for 2005 to 2007 will
second stage runs through the consolidate progress. Main
An ambitious Renault Quality Plan end of 2006 and the third is to be objectives include continued
adopted in January 2003 calls completed in 2010, at which point reduction in the number of
for the Group to rank among the the Group will count among the incidents and further improvements
world’s top three volume car very best carmakers worldwide. to reliability, plus implementation
manufacturers for quality. This of structures for measuring Quality assessment
began with a review of corporate Initiatives have already paid incidents and breakdowns indicators
processes from the customer’s off, trimming warranty costs worldwide as part of the Group’s
point of view, focusing on four significantly as of 2003. In 2004 international expansion.
main areas: quality milestones progress was confirmed and The efficiency of aftersales AVES (Alliance Vehicle
in projects, initial product quality, enhanced as Renault continued service will also come in for Evaluation System): Used
by both Renault and Nissan to
reliability and durability, and to develop and apply methods continuing attention. evaluate the quality of vehicles
aftersales service quality. and processes aimed at “getting delivered to customers.
Demerit: Inspection and rating
of a sample of powertrain parts.
PPM (parts per million): The
ratio of parts with defects to the
total number delivered (made-in
or bought-out) expressed as a
fraction of a million.
Vehicle defect rate: The ratio
of vehicles without defects to
the total number coming off the
assembly line. Any defects
Attention to customers the key to quality
detected are corrected.
35
• EXE R.A. 2004 Gb 17/03/2005 11:53 Page 36
Pooling strengths
In partnership with Purchases make up 80% of a car's Equally owned by Renault and As Odile Desforges, Senior Vice
Renault Nissan Purchasing value, and reducing the costs they Nissan, RNPO is able to reduce President, Purchasing and
Organization (RNPO), represent while at the same time total purchasing costs for the Chairman and Managing Director
the Alliance's common enhancing quality is an ongoing Alliance. In 2004, its purchases of RNPO, notes, “The underlying
purchasing subsidiary, the priority. In this the Purchasing came to over e25 billion, dynamics at RNPO ensure that
Renault group's Purchasing Department plays a pivotal role, accounting for 70% of the total each partner progresses, drawing
Department makes a vital interfacing between suppliers for the Alliance. The growing on the other's best.”
contribution to cost reduction. and Renault engineers. use of common vehicle platforms
In 2004, RNPO purchases and powertrains naturally favors Renault suppliers are true partners,
totaled over u25 billion. Through the Alliance, purchasing this increasingly unified approach keeping step with international
has taken on new scope, with RNPO, to purchasing. RNPO also makes expansion, as shown in Romania,
a joint subsidiary set up in 2001, for quicker decision-making, where seven have set up operations
pursuing a policy of shared as illustrated by its success to back the Logan project.
purchasing and building up a in building a new international
network of common suppliers supplier base.
for the two partners.
Suppliers follow as Renault sets up new plants. Above: electric wiring supplied by Valeo to the Dacia site in Pitesti, Romania.
36 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:53 Page 37
Renault is present in 118 countries Delivering vehicles on time not only On this hotly contested market, Distribution and sales systems
through a total of 18,000 sales helps ensure efficient inventory the Division has two core matching the highest
outlets. Reorganization management, but also contributes priorities — consolidating loyalty standards of quality are
of dealerships in Europe, a move to the brand's reputation for quality within the Renault sales network, crucial to competitiveness.
hastened by new EU legislation, and consolidates ties to customers. and winning a place with Renault has thus built up a
continues in keeping with a strategy Deployment of a worldwide network independent repairers so as closely-knit network served
that in some countries builds on of e-commerce sites is another to reach as many customers as by a high-performance
commercial synergies with Nissan. important way to build ties. Today possible through all channels logistics chain. RCI Banque,
This is based on a system of hubs, one in two European car-buyers of distribution. In this, it builds which provides financing
in turn built on a network of shared turns to the web for information, on the resources of an extensive to the Renault group, plays
dealerships and outlets that meet with Renault websites logging product offering and a policy a decisive role, as does
customer expectations while 2 million visitors a month and of partnerships with aftersales the spare parts business.
reducing distribution costs. generating 35,000 sales contacts. service and repair networks.
and consolidate the loyalty of existing What percentage of Renault and Nissan a subsidiary and do everything
customers. Secondly, we provide sales in 2004 included financing? ourselves.
Philippe Renault dealers with financing for Around 35%. Two-thirds of these
Gamba their inventories and working capital packages included a buy-back What do you consider the main
requirements. As a financial institution, commitment, which means we can highlights of 2004?
Chairman
RCI owes it to its shareholder, Renault, look forward to a good deal of return It was a very eventful year internationally.
and CEO, RCI to make a profit. business. RCI is now active in 18 countries. During
Banque the year, our retail leasing company in
How did RCI do in 2004? How does RCI back international Romania went into operation and we
It was a record year. Whereas Renault growth? decided to set up a subsidiary in South
What is RCI's core mission? has set us a minimum target of 12% When Renault sets up in a new Korea. We also made a first move into
We have two. In the first place, return on equity, we achieved around country, we provide for a related Slovakia. But we’ve stuck to a cautious,
we help to make sales offerings 15% in 2004, reflecting in particular financing structure, which may involve step-by-step approach, since the
of Renault, Nissan, Dacia and Samsung marked improvement in productivity either a commercial agreement with complexity of international operations
more effective, enabling them to sell within our business. a financial partner or a joint venture leaves no room for hasty action.
more cars and thus win market share with a local bank. Or we may set up
37
• EXE R.A. 2004 Gb 17/03/2005 11:53 Page 38
Deepening ties
The foundation for five years Alliance goals include a large markets and in some of these Nissan sites. The new Renault
of cooperation in all areas, number of common platforms by cross-production is already under Production Way (SPR) includes
the Renault-Nissan Alliance 2010 and good progress is being way, as in Brazil and Mexico. best practices identified at Nissan.
has enhanced competitiveness made towards this with the scope In logistics there have been a wide
for both partners, at the same of the B and C platforms expanding The Alliance's first joint company, variety of initiatives to make the
time preserving their separate steadily. After Modus, Clio will be Renault Nissan Purchasing most of synergies, reducing costs
cultures and identities. the second model developed by Organization or RNPO, now accounts and delivery times. The Alliance
It has become a benchmark. Renault on the common B platform for 70% of the combined annual Quality Charter is now operational
in 2005, following Nissan March, purchases of Renault and Nissan, for all common projects, and
Micra and Cube. Renault and generating significant savings. closer cooperation in IS/IT through
Nissan already share a good This is the best illustration of Renault Nissan Information
number of powertrains and the economies of scale within the Services or RNIS opens the way
first engines developed by the Alliance. Production has also for standardization of infrastructure,
Alliance will be ready in 2005. benefited with the Alliance combined supply chain management
The Alliance has also helped Vehicle Evaluation System (AVES) and shared IS/IT applications.
the two partners move into new now deployed at all Renault and
Creating value
What are the Alliance’s main And what are the Alliance’s goals a new century in which markets are
strengths? for the future? increasingly international, fast moving,
From the start we have focused In March 2004, we presented our vision, and fiercely competitive. It is a
Carlos Ghosn on achieving a dynamic balance which calls for deployment and demanding model — and one worth
between the two partners and implementation of a strategy of investing in. I obviously have every
President
identifying synergies — the founding profitable, sustainable growth. hope that the Renault-Nissan Alliance
and CEO,
principles of the Alliance are simple, We have three main objectives — will continue to progress in the same
Nissan Motor
clear and respected by all. But to rank among the world’s top three spirit. And I will continue to work hard
Co., Ltd.(1)
exchanging talent has also paid off, automotive groups for the quality to make that happen. Regarding
as have confronting experiences and of products and services, for the Renault, I am convinced that the
The Renault-Nissan Alliance has sharing best practices. technology we bring to our customers, Alliance will bring benefits well above
now been in place for five years. These have been critical to setting and for operating performance. those we could have achieved
How would you rate it? higher targets, moving faster and on our own.
The Alliance has proven its vitality operating more efficiently in Many observers present the Alliance
and effectiveness, strengthening a competitive environment. as a unique case in the automotive
the performance of each partner. The Alliance is a partnership of equals industry. Do you share that view?
In concrete terms, both companies in which each company retains its own I’m convinced that this type of business
have reported steep rises in revenues identity and independence. model — in which independent companies
and market capitalization in the past Our sole criteria for assessing work together, each retaining its own
five years — proof that working contributions are expertise, efficiency identity — will become a benchmark. (1) This interview took place
together has been rewarding. and performance. Our Alliance is particularly suited to in December 2004.
38 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:53 Page 39
The Renault-Nissan Alliance means constant exchange of expertise from the first stage in design to sales and maintenance.
39
• EXE R.A. 2004 Gb 17/03/2005 11:54 Page 40
Broad industrial presence makes Renault a leader in South America. Above: Brazil.
40 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:54 Page 41
3 Internationalization:
making the world our market
Renault is responding to the fast-growing demand for automobiles seen in many regions of the world
by extending the reach of its own and associated brands, in particular Dacia, which in 2004 launched Logan,
a car specifically designed for new markets. The strategy is paying off, with Group sales outside Western
Europe rising 16.5% in 2004.
41
• EXE R.A. 2004 Gb 17/03/2005 11:54 Page 42
A market revolution:
Logan by Renault
Developed by Renault and for both very hot and very cold
To define Logan, Renault Logan was developed with one produced and marketed by climates. “All told,” notes
conducted in-depth research simple idea clearly in mind — to Dacia, Logan is a versatile engineering project manager
into new automobile markets offer a robust, reliable, modern and economical family car. Odile Panciatici, “Logan
and customers, identifying the and affordable car. As Project Seating five comfortably and underwent thousands of hours
expectations and practices Director Jean-Marie Hurtiger featuring a roomy trunk, it offers of technical tests and
of these new motoring publics stresses, “It was essential to offer unrivaled value for money. Logan accumulated nearly a million
to gauge likely trends for a modern product. It would be has all the fundamental qualities kilometers of track tests before
of a modern car with ride and the first owner took delivery and
the near and medium term. simply unthinkable to sell an old
handling and safety equipment drove away.”
As Jean Tavarès, Director model on emerging markets as meeting EU standards. Equipment Initially available with either
of Customer Surveys, explains, was done before.” is naturally adapted to conditions a 75hp 1.4-liter or a 90hp 1.6-liter
“Our findings enabled us The decisive importance of in the countries where it will gasoline engine, Logan will also
to define a list of requirements affordability was reflected in be sold. To ensure smooth, offer a diesel option in 2005.
matching customer expectations, the way the development teams reliable handling whatever the Additional versions will follow
and Renault's teams used their worked, with their three key goals state of roads, Logan was tested to round out the industrial project
creative flair and capacity for being to: over nearly 470,000km on a track and sales lineup, with a station
at Renault's Aubevoye road- wagon and a van version
innovation to come up with an • design a simple product.
proving site specially designed to the first in line.
effective response.” • make the most of low replicate the extreme conditions
production costs in Romania. found in Russia or on the Persian
• optimize costs by applying Gulf. Tests were thus conducted
design-to-cost methods. This
requires the closest possible
cooperation among all those
involved to ensure that savings
in one area do not create added
costs in another. Quality manufacturing
42 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:54 Page 43
A market revolution:
Logan by Renault
During 2004, work continued • Morocco: e22 million have • Iran: Renault Pars, a joint
or started up to prepare for been earmarked for a production venture alongside the state
the extension of Logan production line at the Somaca plant, of Iran and automobile
from Romania to Russia, with an annual capacity manufacturers Iran Khodro
Morocco, Colombia and Iran, of 30,000 vehicles. Morocco and Saipa, will be coordinating
with the worldwide target of over offers significant sales potential local assembly of Logan in
700,000 vehicles a year by 2010. itself and prospects for exports 2006. Initial annual capacity
to other parts of North Africa of Saipa and Iran Khodro plants
• Russia: An investment of and to the Middle East are will be 300,000 vehicles for
e230 million is to be made an added advantage. an investment of e300 million.
for the construction of a new Iran's automobile market has
factory in Moscow. Initial • Colombia: An investment grown by an annual average
capacity in 2005 will be of e16 million will allow of 33% for the past three years
60,000 vehicles a year. the Sofasa plant in Medellin with sales nearing 1 million
Renault's interest in Russian to start assembling Logan in units. Iran is central to
subsidiary Avtoframos stood 2005 with an annual capacity Renault's strategy for the
at 76% at the end of 2004. of 44,000 vehicles. Exports internationalization of Logan.
to other parts of Latin America
are planned for 2006.
Gérard Detourbet, Vice President of the Dacia program, and Jean-Marie Hurtiger, director of the X90 project, with the Logan team at the Renault Technocentre
in Guyancourt outside Paris.
44 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 45
The Logan program is at the heart Europe, Turkey, North Africa and
of Renault's drive to expand its the Middle East and Sub-Saharan
international presence. As Africa, rounding out Renault's
development got under way, Dacia presence with a lineup designed
Sales Director Jean-Frédéric Piotin for a market segment where
and his team began paving the demand is particularly vigorous.
way for a successful launch backed In other countries, such as Russia
up by flawless aftersales quality. and Iran, the car will be selling
“The sales network in Romania under the Renault name.
was expanded and upgraded to Subsidiaries will offer a range
match Renault quality standards,” adapted to local market conditions.
he explains. “To take one important In Iran, for example, customers
example, we organized 65,000 will be able to opt for a 16-valve
hours of training. We have also engine and a specific NGV
arranged for sales representation version. And in response to
of Dacia in each country where demand, as of 2005 the Group
Logan is distributed.” will be selling Logan under the
The Dacia brand will win access Dacia brand throughout most
to new customer groups in Central of Western Europe.
In mid-2004 the first Logan standards on a 290-hectare site that it market leader in Romania. Plans now call for new station
rolled off the production line at includes a supplier park. An additional Robust demand in 2004 fueled wagon and van versions of the
Dacia’s Pitesti plant, designed e360 million has gone to finance strong growth at Dacia, where Logan sedan to be rolled out in
to produce 200,000 vehicles a year development of the Logan by sales soared 39.1% and exports 2007. The Renault 65hp 1.5 dCi
along with 150,000 CKD kits and Renault in France. rose a healthy 26.2% full year. diesel engine will also be available
160,000 engines and gearboxes. Logan received rave reviews and This, in turn, led the Pitesti plant in the near future, and an additional
Since taking over the Romanian sales took off immediately when it to arrange for a third shift to start e300 million will be invested in
carmaker in 1999, Renault has hit the market in autumn 2004. up in February 2005, a move that ongoing upgrades to Dacia facilities.
invested e489 million to bring Four months later, 40,000 units will boost output from 300 to 500
operations up to international had been sold or ordered, making units a day.
45
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 46
International expansion
drives sales
Group sales of passenger Renault continued international 108,746 vehicles sold, and was • In Africa and the Middle
cars and light commercial expansion in 2004, with sales the top-selling brand in Slovenia. East, sales rose 33.5%
vehicles under the Renault, worldwide up 4.2% and nearly to 91,628 vehicles, with a steep
Dacia and Renault Samsung 2.5 million vehicles sold. • In Eastern Europe, 91.6% surge to 28,252 units
Motors brands rose Group sales rose 32.6%, with in Algeria and a 40.4% increase
4.2% altogether in 2004, • In Western Europe, 1,812,044 the Renault brand up 27.5% in Morocco. In South Africa,
with growth outside Western new Renault passenger cars and Dacia 34.6%. In Russia, 14,152 vehicles were sold for
Europe reaching 16.5%. and light commercial vehicles Renault saw a strong 42% a rise of 65.1%.
These results are an were registered during the year. increase, while in Turkey sales
encouraging sign for Renault's Successes reflected in sales surged 98.3%. • In Asia-Pacific, the Group
strategy of profitable growth, growth of 18.7% for Mégane sold 95,808 vehicles. Renault
aimed at selling 4 million — the region’s top-selling • In Latin America, Group Samsung Motors held 9.3%
vehicles a year by 2010. model — and 16.2% for Trafic sales were up 15.5%. Sales in of the Korean passenger car
confirmed Renault’s leading the Mercosur headed up sharply, market, which contracted
position in Western Europe rising 69.1% in Argentina, 30.7% 13.5%.
for the seventh year running, in Mexico and 7% in Colombia. The successful launch of the
with 10.8% of the passenger In Brazil, where 53,588 new new SM7 sedan should make
car/LCV market. Renaults were registered during for renewed sales growth
the year, the focus was on cost in 2005.
• In Central Europe, Renault reduction.
won 10.3% of the market with
46 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 47
In 2004 Renault consolidated its presence in Latin America. Above: Clio in Mexico.
Sales outside Western Europe Europe, will make its first full-year followed by Colombia.
should continue to rise as a contribution. Further impetus will Expansion stands to benefit from
percentage of the Group total come from the renewal of Clio scope for moves into China and
in 2005 and beyond, with markets scheduled for the second half of India, while in Iran production
in Russia, Eastern Europe, North 2005, along with rollouts of new of Logan will start up in 2006.
Africa and Latin America offering versions of Laguna and Vel Satis.
strong potential. Growth will be
underpinned by development of Meanwhile, Logan will continue
Renault group sales worldwide
the Renault brand, with several to expand its reach, with first-half Passenger cars + LCVs (units) 2003 2004 % change
new products making a key launches in some 15 countries, Renault group 2,388,482 2,489,401 + 4.2%
contribution. Mégane now offers including Russia, Syria, Slovenia, o/w
customers a complete lineup, Poland, the Baltic States and • Renault 2,208,310 2,308,728 + 4.5%
while Modus, which got off to Lebanon. It will be sold in • Dacia 68,741 95,627 + 39.1%
• Renault Samsung Motors 111,431 85,046 - 23.7%
a strong start on markets in Morocco as of the second half,
Western Europe 1,806,995 1,812,044 + 0.3%
Rest of the world 581,487 677,357 + 16.5%
47
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 48
Efficient
Renewing the range manufacturing
The creation of Renault Integrating the latest technology, In September 2003, a new version In 2005, Renault Samsung Motors
Samsung Motors is often cited the Renault Samsung Motors plant came out, featuring added aims to consolidate its place on
as an example of success in Busan produced 117,630 vehicles equipment and enhanced safety. the Korean market, Asia's second
in South Korea, a country long in 2004. The site assembles SM3 SM3 has been on the market largest, and at the same time
closed to foreign investment. and SM5, plus the new SM7, since September 2002 and expand export sales. The company
This Renault subsidiary builds a roomy sedan equipped with development took only 21 months. targets annual sales of 300,000
on strengths that include 3.5 V6 and 2.3 Neo VQ engines A compact sedan with up-to-date vehicles in 2010.
a recent range, ultra-modern developed through the Renault- styling, SM3 targets younger drivers
production facilities and Nissan Alliance. Designed and in the 25-to-35 age bracket. In this, it will be drawing on the
a state-of-the-art technical developed in 24 months on the resources of the Giheung technical
center. Renault Samsung Nissan Teana base for an With the successful launch center, which brings together
Motors, in which Renault investment of e220 million, SM7 of SM7 at the end of 2004, engineers and technicians from
has held a 70% equity interest is a luxury offering that marks Renault Samsung Motors will Korea, Japan and France.
since 2000, also benefits Renault Samsung Motors’ debut have the benefit of a revamped The center has the scale and
from synergies within at the upper end of the market. lineup in 2005, a position equipment to provide effective
the Renault-Nissan Alliance. reinforced by the addition support for ongoing development
The SM5 sedan has won a deserved of the new version of SM5 of the range.
reputation for quality and in 2003 at the beginning of the year.
output topped the 350,000 mark. Renault Samsung Motors is also
laying the foundations for future
success with training assistance
and materials to familiarize South
Korean students with automobile
technology. Korea will also be
the site for the production of the
Renault group's future SUV.
High environmental standards
are an integral part of business
development. Renault Samsung
Motors has already obtained ISO
14001 environmental certification
for its production site and the
certification process is under way
for the sales network, while
implementation of eco-design
principles continues for new
offerings.
Samsung's SM7 is the new standard-setter for luxury sedans in South Korea.
48 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 49
Trucks —
the contribution of AB Volvo
Growth quickens
In 2002, Renault moved and revenues in 2004, while have a combined 25% share with Dongfeng Motors, the world's
to consolidate its truck business, operating income was up by more of the market for trucks over largest truck manufacturer, with a
giving it the backing of AB Volvo, than 70%. Its strategy is based on 16 tons. Renault Trucks holds view to starting joint production
a world leader in the field, and a presence in over 130 countries a clear lead in France with market in China.
at the same time took a 20% worldwide, with its three brands share ranging from 35 to 45%,
interest in the Swedish firm. complementing each other's depending on the segment, and
geographical reach and ranges. is reinforcing its positions in other
The benefits of synergies between It is also active in other fields parts of Europe, as illustrated
the Renault Trucks, Mack Trucks including buses, marine engines, by a steep rise in sales outside
and Volvo Trucks brands within aero engines and construction Western Europe. The Group has
the AB Volvo group are now equipment. signed a framework agreement
apparent.
Renault Trucks and Volvo Trucks
As in 2003, AB Volvo reported enjoy a dominant position in
a healthy rise in sales volumes Europe, where the two brands
49
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 50
Motor sport:
catching the public eye
Enhancing Renault's image Results for the 2004 season match In 2005, the aim defined know-how and technical backup
in France and around the goals stated at the beginning by Patrick Faure, Chairman so vital to victory. As Patrick Faure
the world, participation of the year, with Renault placed of the Renault F1 Team, is to be explains, “It took two or three
in motor sport opens in the top three. Fitted with a in the running for the two years to get the needed
the way into new markets. new engine, the R23 significantly championship titles — the cooperation really going, but
improved performances to take constructors’ and the drivers’. now it works perfectly.
the Renault F1 Team to the podium Progress has been built on close Everybody wins, since the racing
six times, placing third in Australia, cooperation between team team benefits from the advanced
then third in Spain, first in Monaco, headquarters at Enstone in the engineering capacities of
second in France, third in Germany UK, where the car chassis are the Technocentre and Renault
and third in Hungary. The Renault assembled, and Renault's Viry- as a whole from the culture
F1 Team thus clearly showed Châtillon site near Paris, where of tight deadlines that is part
that it is a competitor to be the engines are developed. and parcel of Formula 1 racing.”
reckoned with, providing much Renault's wealth of engineering
of the excitement for the season. resources provides the advanced
The Renault F1 Team's results in 2004 signal its ambitions for 2005, when it will be in the fight for both the constructors' and the drivers' championships.
50 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 51
Set to fly Renault's colors on the track — Mégane Trophy weighs in at around 950kg and has a 3.5-liter 24V V6 engine developing over 320hp connected
to a semi-automatic six-speed gearbox.
Already French Champion in 2003 Championship, plus 13 national In 2005 these will be joined by
with a Clio Super 1600 developed championships, including France. the Mégane Trophy and the World
by Renault Sport Technologies, Last but not least, the Clio Cup Series by Renault as part of our
Simon Jean-Joseph won the Rally gave younger drivers a Renault Days event. Such races
European Rally Championship in chance to test their mettle. put vehicles designed and built
2004, a victory that has raised the Also through Renault Sport by Renault in the spotlight.
profile of the Renault brand on Technologies, the Group organizes With Renault Sport Technologies,
promising markets such as Poland, racing championships in 15 Renault is able to organize races
the Czech Republic and Turkey. countries under the Clio Cup, for its brand in virtually any part
Clio Super 1600 also competed Formula Renault 1600 and of the world — reinforcing its
in the Junior World Rally Formula Renault 2000 banners. international image in the process.
51
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 52
Safety is a fundamental commitment for Renault. Above: primary-school children participating in a “Safety for All” contest.
52 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 53
4 Corporate values:
Renault's first priorities
For Renault, good corporate citizenship is a matter of strong values underpinning a strategy of sustainable
development — producing safe vehicles, promoting road safety among current and future drivers, and
striving to reduce health hazards, improve working conditions, and preserve the environment.
53
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 54
Innovating to serve
all road users
54 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 55
A culture of safety
Renault vehicles are designed to ensure maximum safety for all occupants.
sales network. We have to ensure that Would human and social sciences With the internationalization of
people in contact with customers have have something to contribute? Renault's operations, is the promotion
the information and material they need That's a touchy point. Social sciences of road safety also being extended?
Jean-Yves to make those customers more aware don't work like, say, physics with a set Our aim is to be at the highest level of
Le Coz of safety issues. Safety needs to be of clearly defined equations. safety on each market, even where
perceived as a function naturally Developing systems to assist drivers safety is not a big selling point. Road
Director, associated with the automobile. demands an understanding of accidents are now the ninth cause of
Road Safety extremely complex factors shaping mortality worldwide, but by 2020 they
Policy Wouldn't you agree that better patterns of behavior. are likely to be the third main cause.
driver behavior is now the key The number of deaths on the road has
Your job is very unusual in automobile to greater safety on the road? How can behavior be influenced? risen by 60% over the past few years
manufacturing. Could you tell us There is no secret to the laws of physics One simple way is to reduce as more and more people in developing
something about your mission? applied to absorb energy on impact demands on the driver — to take countries have cars. Here we are
There is a technical side to it, regarding and bring a moving body to a halt. the stress out of driving and make it working with authorities, offering the
the definition and implementation And we are probably nearing a point more relaxed. But while drivers support of our expertise to develop
of Renault's technical safety strategy. where research into passive safety will need information and support, it road safety awareness. Renault's
But I am also a spokesman, presenting no longer be the main source of progress. would be a dangerous mistake to concerns in this area are part of our
Renault's positions on safety issues Instead, we have to focus on active reduce their sense of personal commitment to good corporate
to people inside and outside the Group. safety — on ways to prevent accidents responsibility. As you can imagine, citizenship. And failure to act could only
Then there is training to raise awareness from happening. Which means ways to striking the right balance is not easy. encourage rejection of the automobile.
in the public at large and within our avoid and correct driver error.
55
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 56
Human resources:
building growth together
Renault recruits
To meet growth objectives, Renault's recruitment policies it needs to progress effectively training, working conditions,
continue renewal of its range reflect factors that include business towards its strategic goals. employee representation,
and innovate, the Renault expansion and the implementation And with Renault's increasingly pension rights and other areas
group needs to reinforce of a strategy for profitable growth international business base, of general interest.
the expertise on tap. as well as demographic trends recruitment is now worldwide
To this end, it will be hiring and the renewal of age groups. in scope. • Other policies concern the many
10,000 people in 2005, From 1999 to 2004, 40,000 people specific areas of expertise
including 5,000 outside France. joined the Group, including nearly To keep step with international involved in Renault's operations.
The drive concerns staffing 24,000 in France. Pace will remain expansion and ensure smooth These policies apply to all
in all areas of operation, brisk, with 10,000 recruitments integration of new recruits, Renault employees in a given business
from engineering and planned for 2005, which will also deploys human resource policies function worldwide.
production to sales and see sub-dealers and dealers in at three complementary levels:
support functions. Renault's French network take • Finally, local policies integrate
on an estimated 4,000 new • Group-wide policies applying constraints and opportunities
employees. This vigorous drive uniformly to all employees in each country, in particular
will give Renault the resources around the world concern applicable labor law.
56 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 57
International recruitment
What exactly does that involve? What new trends are emerging?
These recruits may be from France In 2004, we started focusing more
or other countries. We want them to on some nationalities, particularly
build up their professional know-how Iranian and Chinese, in keeping
in France, then take up a position with the direction of our international
in another part of the world. expansion.
3 4
International recruitment raises excellence with a congenial retirement of older employees Now an integral part of corporate
questions of the Group’s image atmosphere. The Group’s and accelerate renewal of culture, this defines specific
and identity, including what it human resources policy the workforce and skills (priority 1). objectives that lead up to
means to be part of Renault. has four priorities: strengthen As a matter of fairness, it was concrete initiatives for training,
Renault offers all employees and competitiveness, support decided to phase this out by recruitment and career planning in
job applicants three commitments international expansion, develop November 30, 2006 rather than each sector. On February 18, 2004
— to open opportunities for skills and attract and motivate impose an abrupt halt. another important agreement
progress in their careers, to give employees. During the year, the Competencies was signed with unions, this time
them access to training throughout In France, a highlight of 2004 2010 program continued (priority 3), to reinforce the principle of equal
their working lives and to provide was the signature of an agreement underpinning the development treatment for men and women
a working environment that on the end of the program of the skills Renault needs to (priority 4).
combines commitment to initiated in 1999 to favor early fulfill its strategic goals for 2010.
57
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 58
Fundamental rights
Fundamental
Putting values to work employee rights
58 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:55 Page 59
A regularly updated and extended cataphoresis and factories that do 18kg of recycled plastic built into Environmental protection
subsidiary-risk database enables not release any waste water. each Modus. Recycled materials are is a core value for Renault
Renault to keep precise track of Similarly, the products used in now used to make bumpers and and an essential part of its
health and ecotoxicity hazards vehicle components are selected to dashboard components, whereas commitment to sustainable
relating to all products entering and avoid any that could cause pollution they had previously been used development as a socially
leaving the company. Now in the at the end of the vehicle lifecycle. To for hidden parts. responsible firm. In this,
process of international deployment, this end, we work in close cooperation Finally, all Renault industrial sites it sets ambitious targets
the database is to be extended to with suppliers, achieving results that have been audited to identify risks for concrete, measurable
products used in dealerships. include the near-elimination of heavy of leftover pollutants seeping into results at every stage
Expertise in this area, which metals. Recycling is naturally the soil or groundwater. In Romania, in the vehicle lifecycle.
concerns over 3,000 substances, another prime concern, which raises Dacia's Pitesti plant is undergoing
provides the basis for effective the issue of how materials are to be extensive decontamination.
initiatives to eliminate toxic hazards, reused. In this area, too, Renault has
with examples including lead-free taken the lead, as illustrated by the
More than 95% of the materials in a Renault vehicle are recyclable. Above: Espace IV's front bumper.
59
• EXE R.A. 2004 Gb 17/03/2005 11:56 Page 60
Environmental
Using energy wisely management
Renault production sites are closely watched to avoid any risk of pollution. Above: settlement tank at the Palencia plant in Spain.
60 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:56 Page 61
A strong market start for Modus contributed to the overall rise in Renault's 2004 sales.
62 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:56 Page 63
5 Results in line
with strategic priorities
The profitable growth strategy that Renault has implemented for several years has translated into a steady
rise in earnings. Renault in 2004 reported its best-ever results, which back up the wisdom of strategic decisions
and enable the Group to view the future with confidence. Renault plans to pursue its international
development and forge ahead with its range renewal.
63
• EXE R.A. 2004 Gb 17/03/2005 11:56 Page 64
2,500 2,418
2,000 Operating margin, the litmus test for European factories and a rise in the
Renault's business performance, rose by over contribution of business in other parts
1,500 1,483 1,402 e1 billion to e2.4 billion, representing 5.9% of the world, in turn due to strong sales
of revenues compared with 3.7% in 2003: growth in Turkey and lower losses on
1,000 1,974
• The Automobile Division generated an business in Mercosur countries.
1,035
1,189 operating margin of close to e2 billion, • The Sales Financing Division contributed
500
representing 5.1% of revenues compared e0.4 billion or 21.4% of revenues with
0 294 367 444 with 2.9% in 2003. In addition to an margins holding steady, while outstanding
2002 2003 2004 improved product mix and prices in customer financing was on the rise and
% of revenues 4.1 3.7 5.9 Western Europe, this reflects continued risk remained under firm control.
cost cutting, higher productivity in
Automobile
Sales Financing
64 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:56 Page 65
Financial structure strengthened further and debt almost eliminated Net financial debt of the Automobile Division
(e million)
2,500 2,495
2,000 1,748
Strong results for the year allowed further At that date, net financial debt of the
1,500
reinforcement of the balance sheet: Automobile Division represented no more
• Net financial indebtedness of the than 3.4% of equity compared with 12.9% 1,000
500 541
Automobile Division fell e1.2 billion a year earlier.
from December 31, 2003 to e0.5 billion 0
at December 31, 2004, a sharp decline Net return on equity came to 28.4% in 2004, 2002 2003 2004
reflecting the combined effects of strong exceeding Renault's minimum target of 11%
operating performances and disciplined by a wide margin. Return on equity* (%)
28.4
investment.
• Group shareholders' equity rose e2.5 billion 25 22.3
19.8
to e16.1 billon at December 31, 2004. 20
15
10
5
65
• EXE R.A. 2004 Gb 17/03/2005 11:56 Page 66
Looking ahead
Financial outlook
Product outlook
Renault will continue to renew The X90 program will take an momentum over the year. It is
and expand its range in 2005. important new step forward with joined by the new-generation
the production of Logan, which SM5, a family sedan embodying
A main highlight will be the launch made a strong start in 2004, set the highest standards of comfort
of the replacement for Clio in the to get under way in Russia in the and safety that was unveiled in
second half, targeting a strategic first half, in Morocco in the second January 2005.
segment of European and world half and in Colombia at year end.
markets to spearhead growth. Offering unrivaled value for money, The Renault group is thus well
This marks a fresh phase in the Logan will also go to market in placed to move ahead with its
renewal of Renault's range of Western Europe at the end of the strategy of profitable growth
compact cars that began with first half and will later be available and international development,
Modus in 2004. The release in in a 65hp 1.5 dCi diesel version. drawing on the strength of a
January 2005 of an Initiale version renewed range that has the
will extend appeal to new Renault Samsung Motors, too, breadth to meet varied customer
customers and build on its continues renewal of its range. expectations and needs.
excellent start. The SM7, a luxury sedan designed
at the Renault Samsung Motors
Renault will also be bolstering R&D center in South Korea and
positions higher up the range with equipped with the latest technology,
new versions of Laguna and Val made its debut in December 2004
Satis to be rolled out in spring. and will be building market
66 Renault in 2004
• EXE R.A. 2004 Gb 17/03/2005 11:56 Page 67
The new concept car Zoé makes city driving pure pleasure.
New Laguna — innovative design and new advances in road handling and interior comfort.
67
• EXE R.A. 2004 Gb 17/03/2005 11:56 Page 68
Design and production: alliance design / Cover: Bertrand Dubois / Comelli Printing
RENAULT
13-15, quai Le Gallo
92513 BOULOGNE-BILLANCOURT Cedex
France
Tél. : 33 (0)1 76 84 04 04
www.renault.com