Bussiness Strategy

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Mission and Vision

DLF is India's largest real estate company in terms of revenues, earnings, market capitalisation and developable area. It has over 60 years of track record of sustained growth,

customer satisfaction, and innovation. The company has 399 msf of planned projects with 56 msf of projects under construction. The company has land resource of 86 msf for office and retail development, with 16 msf of projects under construction. DLF's primary business is development of residential, commercial and retail properties. The company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, mitigates any down-cycles in the market. DLF has also forayed into infrastructure, SEZ and hotel businesses. DLF Vision To contribute significantly to building the new India and become the worlds most valuable real estate company. DLF Mission To build world-class real-estate concepts across six business lines with the highest standards of professionalism, ethics, quality and customer service DLF Values Sustained efforts to enhance customer value and quality, Ethical and professional service Compliance and respect for all community, environmental and legal requirements

Mission and Vision


Ranbaxy (Ranbaxy), India's Laboratories largest Limited

pharmaceutical

company, is an integrated, research based, international pharmaceutical company, producing a wide range of quality, affordable generic medicines, trusted by healthcare professionals and patients across geographies. Ranbaxy today has a presence in 23 of the top 25 pharmaceutical markets of the world. The Company has a global footprint in 46 countries, world-class manufacturing facilities in 7 countries and serves customers in over 125 countries. In June 2008, Ranbaxy entered into an alliance with one of the largest Japanese innovator companies, Daiichi Sankyo Company Ltd., Mission Enriching live globally, with quality and affordable pharmaceutical Vision Ranbaxy is focused on increasing the momentum in the generics business in its key markets through organic and inorganic growth routes. Growth is well spread across geographies with focus on developed and emerging markets. The Company will also increasingly focus in high growth potential segments like Vaccines and Biogenetics. These new areas will add significant depth to the existing product pipeline.

Reliance Power Limited is a part of the Reliance Group, one of Indias largest business houses. The group operates across multiple sectors, including telecommunications, financial

Mission and Vision


services, media and entertainment, infrastructure and energy. The energy sector companies include Reliance Infrastructure and Reliance Power . Reliance Power has been established to develop, construct and operate power projects both in India as well as internationally. The Company on its own and through its subsidiaries has a portfolio of over 35,000 MW of power generation capacity, both in operation as well as capacity under development Reliance Power is also developing coal bed methane (CBM) blocks to fuel gas based power generation. The company is registering projects with the Clean Development Mechanism executive board for issuance of Certified Emission Reduction (CER) certificates to augment its revenues.

Mission

To attain global best practices and become a leading power generating

company.

To achieve excellence in project execution, quality, reliability, safety and

operational efficiency.

To relentlessly pursue new opportunities, capitalizing on synergies in the

power generation sector.


To consistently enhance our competitiveness and deliver profitable growth. To practice highest standards of corporate governance and be a financially

sound company.

To be a responsible corporate citizen nurturing human values and concern for

society. To be a partner in nation building and contribute towards Indias economic growth.

Mission and Vision

To promote a work culture that fosters learning, individual growth, team spirit

and creativity to overcome challenges and attain goals.

To encourage ideas, talent and value systems and become the employer of

choice.

To earn the trust and confidence of all stakeholders, exceeding their

expectations.

To uphold the guiding principles of trust, integrity and transparency in all

aspects of interactions and dealings. Vision


To build a global enterprise for all our stakeholders To be the largest private sector power generation company in India To be the largest hydro power generation company in India To be the largest green power company in India To be the largest coal mining company in India

Mission and Vision


IDEA Cellular is an Aditya Birla Group Company, Indias first truly multinational corporation. The group operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities. IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 13.9 % in Q1 FY2012. It recorded a subscriber base of over 98 million as of August 2011. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services, and 3G services are being progressively rolled out to cover over 3,000 towns by FY 2012. Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Ideas service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.

Mission We will delight our customers while meeting their individual communication needs any time anywhere We survive because of our customers Driven by its socially conscious parent Group, Idea stays committed to the

Mission and Vision


cause of giving back to the environment. We will continue to drive our efforts towards environment sustainability by reducing carbon foot print and energy consumption Commitment - deliver on the promise.

At Aditya Birla Group Commitment is defined as: On the foundation of integrity,

doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership of our actions and decisions, those of our team and that part of the organization that we are responsible for. Accountability

Discipline Responsibility Result -orientation Self-confidence Reliability

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