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    Teasense DM Poa

    Uploaded by

    Kumar Suresh
    The document outlines a 6 step social media strategy for a tea brand. Step 1 discusses setting SMART goals aligned with business goals. Step 2 is figuring out the target market through personas. Step 3 is analyzing competitors. Step 4 does a SWOT analysis. Step 5 audits current social media. Step 6 establishes a content strategy with goals, ideas, and platforms. The strategy focuses on building awareness, consistent content, and personalized lead nurturing to support business goals.

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    © All Rights Reserved
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    Teasense DM Poa

    Uploaded by

    Kumar Suresh
    32 views7 pages
    The document outlines a 6 step social media strategy for a tea brand. Step 1 discusses setting SMART goals aligned with business goals. Step 2 is figuring out the target market through personas. Step 3 is analyzing competitors. Step 4 does a SWOT analysis. Step 5 audits current social media. Step 6 establishes a content strategy with goals, ideas, and platforms. The strategy focuses on building awareness, consistent content, and personalized lead nurturing to support business goals.

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    Teasense Dm Poa

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    The document outlines a 6 step social media strategy for a tea brand. Step 1 discusses setting SMART goals aligned with business goals. Step 2 is figuring out the target market through personas. Step 3 is analyzing competitors. Step 4 does a SWOT analysis. Step 5 audits current social media. Step 6 establishes a content strategy with goals, ideas, and platforms. The strategy focuses on building awareness, consistent content, and personalized lead nurturing to support business goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views7 pages

    Teasense DM Poa

    Uploaded by

    Kumar Suresh
    The document outlines a 6 step social media strategy for a tea brand. Step 1 discusses setting SMART goals aligned with business goals. Step 2 is figuring out the target market through personas. Step 3 is analyzing competitors. Step 4 does a SWOT analysis. Step 5 audits current social media. Step 6 establishes a content strategy with goals, ideas, and platforms. The strategy focuses on building awareness, consistent content, and personalized lead nurturing to support business goals.

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    Social Media

    Strategy
    Lasparrow - Tea Sense

    STEP 1: Setting SMART Goals

    Making our social media goals work for us by ensuring they align with our business
    goals.

    Note: We make our goals SMART - Specific, Measurable, Attainable, Relevant, and
    Time-bound.

    Business Goals Social Goals Metrics

    What are our business goals? What can we do on social media How do we measure it?
    to support these goals?

    We want people to discover our Let's build awareness on social Let's measure our reach: the
    brand & product. media. number of likes, shares, and
    followers.
    STEP 2: Figuring out our Target Market

    Fine-tuning of our message by customizing it for your target market. Drawing up


    personas for our target market so we can speak to them in their language.

    Persona 1 Persona 2

     

    Demographic: Under 40age. Demographic: Above 40age.

    Goals: Being in the trend. Goals: Being in the trend. Going with vernacular
    based targeting.
    Motivations: Influencers, Blogs, Guest Post,
    Motivations: Youth A& Health
    Problems: Beauty, Age, Health, Sexual Wellness
    Problems: Creating region wise solutions in
    Pain Points: Finalizing product price, Negatives
    vernacular based post.
    about herbal & green teas.
    Pain Points: Mis-Understanding
    Preferred Mode of Communication: Having a
    Preferred Mode of Communication: Having a
    consistent flow of content creation
    consistent flow of region based content creation

    Preferred Marketing: Making videos with consistent Preferred Marketing: Posts, Reel & Videos.
    flow and routine to go viral and to generate referral
    sales Others: Stores, Blogs

    Others: introducing regional wise post.

    STEP 3: Analyze our Competition

    What are our competitors doing in the social media space? Learning from them and
    consider how we can make their approach work for us.

    Competitor's Brand

    Brands Website Strengths Weaknesses Our


    Positioning
    strategy

    threecliveroad Keeping up No Brand Awareness


    with the trend. Value

    thehillcarttales Vintage Price Showcasing


    Experience

    storiesbysatori https://www.sa Creative & Price Showcasing


    toritea.in/ Simple

    amaaraherbs Being Natural No Customer Customer Re-


    Value Targeting
    100

    80

    60

    40

    20

    0
    Facebook Instagram Snapchat LinkedIn Twitter

    STEP 4: Doing a SWOT Analysis


    Map out our Strengths, Weaknesses, Opportunities, and Threats.

    Strengths Weaknesses

    Quality Tapping right market consumers


    Packaging Organic /SEO Ranking
    Distribution Customer Re-Targeting

    Opportunities Threats

    1st Place on E-Com Portals Similar recreantly launched sellers


    Sustainability thehillcarttales seller is having a similar nature.
    Market Expansion To keep everything natural.

    STEP 5: Performed a Social Media Audit

    SOCIAL MEDIA REACH FREQUENCY OF Theme AVERAGE POST


    PLATFORM POSTS ENGAGEMENT
    theteasense 16.1K No Strategy General Hardly 40
    Used

    nuteaid 67K Excellent Simple but 150+


    curiosity in each
    posts

    WHAT'S WORKING? Premium Content & Appeal


    Unique Customers
    Pricing

    WHAT'S NOT WORKING? Keeping it all natural


    Right Consumers
    Right Targeting

    Step 6: Our Content Strategy

    GOALS Content Goal 1 Content Goal 2 Content Goal 3

    Smooth content Achieve consistency in


    creation with minimum our social media Articles on Medium
    efforts we use pillar marketing efforts
    content to distribute
    content to other
    platforms with relevant
    modification in the
    form of content

    CONTENT IDEAS Post Idea 1 Personalized Insights on the


    Post Idea 2 nurturing of leads leads' behavior
    Post Idea 3

    PLATFORM Facebook Stories Snapchat Telegram


    Instagram Reels Twitter Moj
    Others WhatsApp ShareChat

    POST FREQUENCY 3 x a week 2 x a week per portal 2 x a week per portal


    Others - Uplifting
    Live online store's

    Using search engine optimization tools to rank the website higher in organic
    Google traffic
    Using keyword optimization to rank website pages for the specific keywords,
    to provide relevant information and value to visitors
    Prepare relevant images and headers to explain concepts and themes
    visually

    About Page_Re-Layout

    We need to Show purpose, reason, and passion for starting Herbal Teabags
    business to contribute towards better health initiatives
    Explaining and adding value in our businesses and lives. Also, explaining how
    Herbal Tea helping to adapt the ethical practice to contribute towards SDG's
    Maintaining content creation and flow consistent to get organic traffic to the
    website through articles and blog ideas which people are searching on the
    internet.

    Branding - Content Creation

    Branding and theme of content will be uniform, it helps rapid brand recognition
    and builds brand equity.
    The purpose and practices of a brand should be reflecting in the overall
    branding.
    Follow the same pattern for website, text, images, headers, blog, and social
    media posts.

    Content Creation

    Promotional videos, intros, outros, video infographics, and other visual content
    help for brand awareness but for sales we needed to act unique according to
    the nature of not consumer but region.

    Marketing animations are a great way to improve user experience on our website
    and drive sales through our online business.

    96% of visitors that come to our website are not ready to buy.
    We use Top of the Funnel, Middle of the Funnel, and Bottom of the funnel
    strategy to generate leads, and converting website visitors into paying
    customers by providing value throughout the buyer journey and processes.

    Increasing sales through personalized nurturing of leads.


    Providing detailed insights on the leads' behavior, easier for the sales team
    to close deals.
    Can be automated – saves process time and effort.
    Creating awareness and trust among our leads, helping us create a brand
    value.
    Using a retargeting pixel

    Google for Business


    Signing Up Google for Business to appear in organic ranking in Google search engine via Google Map and other
    platforms

    Connect All - Google Analytics - Google Tag Manager - YouTube Channels


    AdWords account
    Keyword research
    Running Ads for Google Search - Product Catalogue - YouTube Ads

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