DIGITAL & TRENDS

E-commerce in Brazil
 Table of Contents

01 Overview B2C organizations' revenue share from digital channels in Brazil 2020-2024 22

Global retail e-commerce revenue 2022, by region 04

04 Retailers & marketplaces
Retail e-commerce sales in Latin America 2019-2025 05
Total retail e-commerce revenue in Brazil 2017-2027 06 Most popular online shops in Brazil 2023 24

B2C e-commerce revenue in Brazil 2017-2022 07 Share of monthly visits of leading e-commerce websites in Brazil 2022 25

Online sales as share of total retail in Brazil 2015-2022 08 Leading e-commerce sites in Brazil 2022, by monthly visits 26

Number of online stores in Brazil 2012-2022 09 Highest grossing online retailers 2021, by first-party online sales 27
Leading online marketplaces in Brazil 2021, by GMV 28

02 Categories Funds raised by online food delivery companies in Brazil 2022 29

MercadoLivre revenue in Brazil 2015-2022 30
Net Promoter Score of selected industry sectors in Brazil 2022 11
Amazon Brazil key figures 2022 31
Most popular categories for online purchases in Brazil 2023 12
Magazine Luiza: e-commerce sales 2016-2022, by type 32
Online vs. offline purchases by category in Brazil 2022 13
Via Varejo's gross revenue 2018-2022, by sales channel 33
Most returned online purchases by category in Brazil 2023 14
Extended retail e-commerce sectors in Brazil 2020-2022, by sales value share 15
05 Consumption
Main e-commerce categories in Brazil 2022, by sales share 16
Main e-commerce categories in Brazil 2022, by orders share 17 Brazil: number of unique e-commerce users 2019-2022 35
Brazil: number of online checkouts 2017-2022 36

03 Digital channel growth Average online ticket value in Brazil 2017-2022 37

Most used e-commerce payment methods in Brazil 2022 38
Digital commerce channels B2B companies are investing in in Brazil 2022 19
Most common online purchases by device in Brazil 2022 39
B2B organizations' revenue share from digital channels in Brazil 2020-2024 20
Main digital commerce channels B2C companies invested in in Brazil 2022 21
06 Online shopping holidays

1
 Table of Contents

Online sales revenue during selected holidays in Brazil 2021 41

Lovers' Day season e-commerce revenue in Brazil 2020-2022 42
Black Friday e-commerce revenue in Brazil 2013-2022 43
Christmas e-commerce revenue in Brazil 2019-2021 44
Mother's Day e-commerce revenue in Brazil 2013-2021 45

2
CHAPTER 01

Overview
 Total retail e-commerce revenue worldwide in 2022, by region (in billion
U.S. dollars)
Global retail e-commerce revenue 2022, by region

Revenue in billion U.S. dollars

0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000

Asia 1,802.95

Americas 1,036.39

Europe 596.04

Australia & Oceania 42.41

Africa 33.95

4 Description: Asia is leading the ranking by revenue in the e-commerce market, recording 1.8 trillion U.S. dollars. Following closely behind is the Americas with 1 trillion U.S. dollars, while Africa is trailing the ranking with 33.95 billion U.S. dollars, resulting in a difference
of 1.8 trillion U.S. dollars to the ranking leader, Asia. Read more
Note(s): Worldwide; Jan 1st to Dec 31st 2022
Source(s): Statista; Statista Digital Market Insights
 Retail e-commerce sales in Latin America from 2019 to 2025 (in billion U.S.
dollars)
Retail e-commerce sales in Latin America 2019-2025

180
160
160

138
140
121
Sales in billion U.S. dollars

120
104
100
85
80
68

60 50

40

20

0
2019 2020* 2021 2022 2023 2024 2025

5 Description: In 2020, retail e-commerce sales in Latin America were estimated to amount to approximately 85 billion U.S. dollars, nearly 35 percent more than reported in the previous year before the COVID-19 pandemic. According to forecasts, this figure is expected
to rise to about 160 billion dollars by 2025. Read more
Note(s): February 2021; * Starting from the indicated year, figures are forecasts. Values have been rounded. Read more
Source(s): Fidelity; Morgan Stanley
 Retail e-commerce revenue in Brazil from 2017 to 2027 (in billion U.S.
dollars)
Total retail e-commerce revenue in Brazil 2017-2027

90
82.26
80 75.82
70.99
70
Revenue in billion U.S. dollars

60 58.04

50 47.64

38.58 38.11
40
30.51
30
23.33
19.58 21.26
20

10

0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

6 Description: In 2022, the Brazilian retail e-commerce market generated over 38 billion U.S. dollar in revenue. Statista's Digital Market Insights estimates that the e-commerce revenue in Brazil will surpass 70 billion U.S. dollars by 2025. Read more
Note(s): Brazil
Source(s): Statista; Statista Digital Market Insights
 Annual online shopping revenue in Brazil from 2017 to 2022 (in billion
Brazilian reals)
B2C e-commerce revenue in Brazil 2017-2022

180 169.59

160 150.82

140
Revenue in billion Brazilian reals

126.45

120

100 89.96

80 69.88
60.14
60

40

20

0
2017 2018 2019 2020 2021 2022

7 Description: In 2022, e-commerce in Brazil generated nearly 170 billion Brazilian reals in revenue, up 12 percent from 150 billion in the previous year. In 2020, online shopping revenues in the South American country boomed due to the COVID-19 pandemic, growing
40 percent annually. Read more
Note(s): Brazil; 2017 to 2022
Source(s): Associação Brasileira de Comércio Eletrônico
 E-commerce as a percentage of total retail sales in Brazil from 2015 to
2022
Online sales as share of total retail in Brazil 2015-2022

12%

10.14%
10%
9.14%
Share of total retail sales

7.77%
8%

6.04%
6%
4.98%
4.59%
4.03% 4.23%
4%

2%

0%
2015 2016 2017 2018 2019 2020 2021 2022

8 Description: In 2022, online sales accounted for around ten percent of all retail sales in Brazil. This is over twice as much the nearly five percent share observed three years earlier in 2018. Even though e-commerce had been gaining ground in the Brazilian retail
market before 2020, the pandemic accelerated this trend. Read more
Note(s): Brazil; 2015 to 2022
Source(s): Associação Brasileira de Comércio Eletrônico; Brazilian Institute of Geography and Statistics
 Number of online stores in Brazil from 2012 to 2022 (in 1,000s)
Number of online stores in Brazil 2012-2022

600 565.3
529.19

500 467.04
Number of online stores in thousands

400
349.75

300 285.98
259.07
242.83
230.07
200.48
200 166.18
140.96

100

0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

9 Description: Prior to the COVID-19 pandemic, in 2019, there were approximately 350,000 online stores in Brazil. Since then, this number has almost doubled, with over 565,000 online stores registered in 2022. The figures include online stores with exclusive sites and
excludes stores on marketplaces. Read more
Note(s): Brazil; 2012 to 2022; only includes stores with exclusive sites; excludes stores on marketplaces
Source(s): Associação Brasileira de Comércio Eletrônico
CHAPTER 02

Categories
 Net Promoter Score of selected product or service categories in Brazil in
2022
Net Promoter Score of selected industry sectors in Brazil 2022

70

61
60 58 57

50
Net Promoter Score (NPS)*

41 40
40

30

20

10 8

0
E-commerce Food Fashion and clothing Supermarkets Banking Telecommunications

11 Description: E-commerce is the sector Brazilian consumers are most likely to recommend to others based on their satisfaction with the segment's products or services. The online shopping vertical received an average Net Promoter Score of 61 points among Brazilian
consumers, whereas telecommunications scored the lowest, at eight points. Read more
Note(s): Brazil; March 2022; * This score measures to what extent consumers are satisfied with a product or service and how much they are willing to recommend it to another person, from 0 to 100 points. The date of survey is the month of [...] Read more
Source(s): GS1 (Brazil); SoluCX
 Most popular categories for online purchases in Brazil as of March 2023
Most popular categories for online purchases in Brazil 2023

Share of respondents
0% 10% 20% 30% 40% 50%

Clothing 53%

Shoes 42%

Drugstore & health products 39%

Bags & accessories 33%

Consumer electronics (e.g., TV, smartphones) 32%

Cosmetics & body care 31%

Books, movies, music & games (excluding downloads) 28%

Food & beverages (excl. restaurant delivery) 28%

Accessories 27%

Household appliances 22%

Pet products 19%

Bags & luggage 17%

Toys & baby products 17%

Sports & outdoor products 16%

Furniture & household goods 15%

12 Description: The variety of products that can be purchased online is continuously growing. Among Brazilian consumers the two most popular categories for online purchases are Clothing and Shoes. 53 percent and 42 percent of consumers respectively chose these
answers in our representative online survey. The survey was conducted online among 510 respondents in Brazil, in 2023. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews. Read more
Note(s): Brazil; April 2022 to March 2023; 510 respondents; 18-64 years
Source(s): Statista Consumer Insights
 Online vs. offline purchases by category in Brazil in 2022
Online vs. offline purchases by category in Brazil 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Clothing 43%

Consumer electronics (e.g. TV, smartphones) 40%

Shoes 36%

Bags & accessories 35%

Accessories 30%

Household appliances 29%

Books, movies, music & games 27%

Drugstore & health products 25%

Cosmetics & body care 23%

Food & beverages (excl. restaurant delivery) 17%

Bags & luggage 14%

Pet products 14%

Furniture & household goods 12%

Sports & outdoor products 12%

Toys & baby products 11%

13 Description: 43 percent of Brazilian respondents answer our survey on "Online vs. offline purchases by category" with "Clothing". The survey was conducted in 2022, among 2,019 consumers. Read more
Note(s): Brazil; four waves from 05 January 2022 to 14 December 2022; 2019 respondents; 18-64 years
Source(s): Statista Consumer Insights
 Most returned online purchases by category in Brazil as of March 2023
Most returned online purchases by category in Brazil 2023

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

Clothing 15%

Bags & accessories 14%

Shoes 12%

Accessories 11%

Consumer electronics (e.g., TV, smartphones) 9%

Household appliances 7%

Bags & luggage 6%

Books, movies, music & games (excluding downloads) 5%

Cosmetics & body care 5%

Food & beverages 5%

Toys & baby products 4%

DIY & garden products 3%

Furniture & household goods 3%

Pet products 3%

Sports & outdoor products 3%

14 Description: When asked about "Most returned online purchases by category", most Brazilian respondents pick "Clothing" as an answer. 15 percent did so in our online survey in 2023. Read more
Note(s): Brazil; April 2022 to March 2023; 2024 respondents; 18-64 years
Source(s): Statista Consumer Insights
 Sales distribution of the extended retail e-commerce sector in Brazil from
2020 to 2022, by segment
Extended retail e-commerce sectors in Brazil 2020-2022, by sales value share

Strictly retail* Construction material Automobiles, motorbikes, and auto parts

120%

100% 94.9% 95.6% 95.4%

80%
Sales value share

60%

40%

20%

2.3% 2.8% 2.6% 1.8% 2.6% 2%

0%
January 2020 January 2021 January 2022

15 Description: In the 12 months preceding January 2022, sales of construction material represented 2.6 percent of the extended retail e-commerce sector in Brazil. Construction supplies slightly increased its participation compared to January 2020, when it accounted for
2.3 percent. The vast majority of sales generated by the Brazilian extended online retail sector correspond to strictly retail categories such as office supplies, furniture, fashion, pharmaceuticals, supermarkets, among others. Read more
Note(s): Brazil; January 2020 to January 2022; accumulated in the previous 12 months; * Including all these categories . The date of release is the date of access. Read more
Source(s): Brazilian Institute of Geography and Statistics; MCC-ENET
 Leading retail e-commerce categories in Brazil in 2022, by revenue share
Main e-commerce categories in Brazil 2022, by sales share

Sales value share

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

Telephony 16.9%

Home appliances 14.2%

Electronics 11.3%

Fashion and accessories 8.5%

Furniture 7.5%

16 Description: In 2022, telephony accounted for almost 17 percent of online retail sales in Brazil. Home appliances was the second most important e-commerce category based on revenue share, with over 14 percent. Based on number of orders, fashion and
accessories was the best-selling segment. Read more
Note(s): 2022
Source(s): ecommercebrasil.com.br; NeoTrust
 Leading e-commerce categories in Brazil in 2022, by orders share
Main e-commerce categories in Brazil 2022, by orders share

Share of online orders

0% 2% 4% 6% 8% 10% 12% 14% 16%

Fashion and accessories 16.8%

Beauty and perfumery 10%

Food and beverages 9.1%

Health 8.4%

Home utilities 5.6%

17 Description: In 2022, fashion and accessories was Brazil's top-selling retail e-commerce category regarding order volume, with almost 17 percent of all online checkouts. Beauty and perfumery came in second, with a share of 10 percent. Read more
Note(s): Brazil; 2022
Source(s): ecommercebrasil.com.br; NeoTrust
CHAPTER 03

Digital channel growth

 Share of business-to-business (B2B) organizations investing in digital
commerce channels in Brazil in 2022, by channel
Digital commerce channels B2B companies are investing in in Brazil 2022

Share of respondents
0% 10% 20% 30% 40% 50% 60%

Social media 55%

Website 54%

Third-party marketplaces 49%

Customer service center, phone/mail orders 48%

Sales representatives 47%

Third-party distributors 45%

Mobile apps 42%

Point-of-sale 40%

19 Description: In Brazil, over half (55 percent) of business-to-business (B2B) organizations invest in social media, the highest proportion for any digital commerce channel. The only other commerce channel invested in by a majority of Brazilian B2B businesses is a
company website (54 percent). Read more
Note(s): Brazil; 2022; 4,000 commerce leaders
Source(s): Salesforce Research
 Share of business-to-business (B2B) organizations' revenue coming from
digital channels in Brazil in selected years from 2020 to 2024
B2B organizations' revenue share from digital channels in Brazil 2020-2024

70%
65%

60%
52%
50%
Share of revenue

40%
35%

30%

20%

10%

0%
2020 2022 2024*

20 Description: In Brazil, the share of business-to-business (B2B) organisations' revenue share which comes from digital channels has increased from 35 percent in 2020 to 52 percent in 2022. According to this, the rise is expected to continue, with the revenue share from
digital channels in 2024 projected to be 65 percent. Read more
Note(s): Brazil
Source(s): Salesforce Research
 Share of business-to-consumer (B2C) organizations investing in digital
commerce channels in Brazil in 2022, by channel
Main digital commerce channels B2C companies invested in in Brazil 2022

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Website 87%

Social media 73%

Mobile app 53%

Customer service center, phone/mail order 49%

Point-of-sale 49%

Third-party marketplaces 48%

Third-party distributors 41%

Sales representatives 39%

21 Description: In Brazil, 87 percent of business-to-consumer (B2C) organizations invest in a website for commercial purposes, more than for any of the other selected digital channels. Social media was the second-most invested in channel amongst these businesses (73
percent), with investment in a mobile app being third (53 percent). Read more
Note(s): Brazil; 2022; 4,000 commerce leaders
Source(s): Salesforce Research
 Share of business-to-consumer (B2C) organizations' revenue coming from
digital channels in Brazil in selected years from 2020 to 2024
B2C organizations' revenue share from digital channels in Brazil 2020-2024

70%
64%

60%

49%
50%
Share of revenue

40% 36%

30%

20%

10%

0%
2020 2022 2024*

22 Description: The share of Brazil-based business-to-consumer (B2C) organisations' revenue that comes from digital channels has increased from 36 percent in 2020 to 49 percent in 2022. It is forecast that this number will rise significantly in the coming years, reaching
a projected 64 percent in 2024. Read more
Note(s): Brazil; 2022
Source(s): Salesforce Research
CHAPTER 04

Retailers & marketplaces

 Most popular online shops in Brazil as of March 2023
Most popular online shops in Brazil 2023

Share of respondents
0% 10% 20% 30% 40% 50%

Americanas.com.br 49%

Shopee.com.br 49%

Amazon 47%

Mercadolivre.com.br 47%

Magazineluiza.com.br 36%

Casasbahia.com.br 25%

Aliexpress.com 24%

Netshoes.com.br 21%

Carrefour 20%

Centauro.com.br 14%

Dafiti.com.br 13%

Extra.com.br 13%

Submarino.com.br 12%

Shoptime.com.br 10%

Pontofrio.com.br 8%

24 Description: We asked Brazilian consumers about "Most popular online shops" and found that "Americanas.com.br" takes the top spot, while "Gearbest.com" is at the other end of the ranking. Read more
Note(s): Brazil; April 2022 to March 2023; 2024 respondents; 18-64 years
Source(s): Statista Consumer Insights
 E-commerce platforms with the highest monthly visit share in Brazil in
2022
Share of monthly visits of leading e-commerce websites in Brazil 2022

Monthly visits share

0% 5% 10% 15% 20% 25%

Mercado Livre 21%

Amazon 16%

Magalu 12%

Shopee 12%

Americanas 11%

OLX 8%

Casas Bahia 7%

AliExpress 7%

Buscapé 3%

25 Description: In 2022, it was estimated that Mercado Livre accounted for 21 percent of monthly e-commerce website visits in Brazil. Another international player, Amazon, ranked second with 16 percent. Magalu and Shopee each harvested around 12 percent of online
traffic. Read more
Note(s): 2022*; * The source does not provide the exact date of survey. Read more
Source(s): EBANX; SimilarWeb
 Most popular e-commerce sites in Brazil in July 2022, ranked by monthly
visits (in millions)
Leading e-commerce sites in Brazil 2022, by monthly visits

Number of monthly visits in millions

0 20 40 60 80 100 120 140

Mercado Livre (mercadolivre.com.br) 119

Amazon Brasil (amazon.com.br) 93

OLX (olx.com.br) 52

Magazine Luiza (magazineluiza.com.br) 48

AliExpress (aliexpress.com) 47

Americanas (americanas.com.br) 44

Shopee (shopee.com.br) 41

Amazon (amazon.com) 28

26 Description: In July 2022, Mercado Livre's website (known in the rest of Latin America as Mercado Libre) received around 119 million visits in Brazil, making it the most visited e-commerce portal in the country. Amazon's Brazilian site (amazon.com.br) came in second
with 93 million visits. In addition, Amazon's global site registered approximately 28 million visits during the same period. Read more
Note(s): July 2022; estimated monthly traffic
Source(s): Semrush
 Leading e-commerce retailers in Brazil in 2021, by first-party online sales
value (in billion Brazilian reals)
Highest grossing online retailers 2021, by first-party online sales

Online sales in billion Brazilian reals

0 5 10 15 20 25 30

Magazine Luiza 26.69

Americanas 19.11

Via 16.83

GFG LatAm - Dafiti 4.32

Amazon 3.83

Raia Drogasil 2.11

Grupo Boticário 1.79

Grupo SBF 1.69

Privalia 1.65

Lojas Renner 1.29

27 Description: In 2021, Magazine Luiza - also known as Magalu - was the retailer with the largest first-party online sales value in Brazil, with roughly 26.7 billion Brazilian reals. Americanas ranked second, with 19.1 billion reals, followed by Via, with 16.8 billion. Read more
Note(s): Brazil; 2021; first-party (1P) sales only*; * It excludes retailers who did not disclose their first-party online sales value. Numbers have been rounded. Read more
Source(s): Sociedade Brasileira de Varejo e Consumo
 Leading online marketplaces in Brazil in 2021, by gross merchandise value
(in billion Brazilian reals)
Leading online marketplaces in Brazil 2021, by GMV

80
Gross merchandise value in billion Brazilian reals

70 68

60

50
42.2
39.75
40

30 26.42

20

10
3.2

0
Mercado Livre Americanas Magazine Luiza Via Varejo Grupo Carrefour Brasil

28 Description: According to the source, Mercado Livre - known as Mercado Libre in the rest of Latin America - was the online marketplace with the highest gross merchandise value (GMV) in Brazil in 2021: about 68 billion Brazilian reals. Americanas ranked second with
42.2 billion reals in merchandise value that year. Meanwhile, São Paulo-based Magazine Luiza's GMV amounted to nearly 39.8 billion reals. Read more
Note(s): Brazil; 2021
Source(s): Sociedade Brasileira de Varejo e Consumo
 Funding of leading online food, grocery, and restaurant delivery
companies in Brazil as of September 2022 (in million U.S. dollars)
Funds raised by online food delivery companies in Brazil 2022

2,500

2,100

2,000
Funding in million U.S. dollars

1,500

1,000

500

130.7 83.6
29.1 9.9 0.51 0.75
0
iFood Shopper Liv Up Zak Floki Let's Delivery* Piik.app

29 Description: iFood is the best funded online food delivery platform in Brazil. As of September 2022, the company accumulated 2.1 billion U.S. dollars in capital raised. Shopper, a purely online supermarket based in São Paulo, received investments for over 130 million
dollars, while Liv Up, a direct-to-consumer food tech startup, gathered more than 83 million dollars. Read more
Note(s): Brazil; September 13, 2022; digital companies with headquarters in the country**; * The figure was converted from 2.6 million Brazilian reals to U.S. dollars based on September 13, 2022 exchange rates. ** Active digital companies in the [...] Read more
Source(s): CrunchBase
 Net revenue generated by Mercado Livre in Brazil from 2015 to 2022 (in
million U.S. dollars)
MercadoLivre revenue in Brazil 2015-2022

6,000 5,666

5,000
Net revenue in million U.S. dollars

3,910
4,000

3,000

2,194
2,000
1,461.5

1,000 866.2
690.8
455
290.6

0
2015 2016 2017 2018 2019 2020* 2021 2022

30 Description: In 2022, MercadoLibre, Inc. generated nearly 5.7 billion dollars in revenue in Brazil, up 45 percent from the 3.9 billion dollars in revenue recorded a year earlier. The company, known as Mercado Livre in Brazil, also saw its net revenues increase on a
quarterly basis. Read more
Note(s): Brazil, Central and South America; 2015 to 2022; * Data prior to this year comes from earlier releases. Read more
Source(s): MercadoLibre
 Key figures on Amazon in Brazil as of 2022
Amazon Brazil key figures 2022

Indicator Value
Launch year 2012
Number of cities with free one-day delivery 100
Number of cities with free two-day shipping 1000
Amazon Prime monthly price (in Brazilian reals) 14.9
Number of distribution centers 12
Number of products available (in millions) 50
Number of categories available 30

31 Description: In 2012, Amazon launched its operations in Brazil and has since then established 12 distribution centers. As of 2022, the online retail giant offered an extensive range of 50 million products across 30 different categories. Brazilian customers can benefit
from Amazon's popular subscription service, Amazon Prime, for a monthly fee of just 14.9 reals, equivalent to approximately 2.8 U.S. dollars. This membership grants access to exclusive benefits, such as free shipping, unlimited streaming [...] Read more
Note(s): Brazil; 2022
Source(s): Amazon; Statista; Valor Econômico
 E-commerce sales value of Magazine Luiza from 2016 to 2022, by type (in
million Brazilian reals)
Magazine Luiza: e-commerce sales 2016-2022, by type

First-party online sales Third-party online sales

50,000
Online sales revenue in million Brazilian reals

45,000

40,000

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0
2016 2017 2018 2019 2020 2021* 2022

32 Description: In 2022, Magazine Luiza's e-commerce sales amounted to nearly 43.4 billion Brazilian reals, of which around 64 percent (27.9 billion reals) were generated from first-party sales. Magalu's marketplace sales have consistently increased too, nearing 15.5
billion reals in 2022. This represents a fivefold increase from the three billion reals in third-party sales recorded in 2019. Magazine Luiza was founded in 1957 in Franca, Brazil. Read more
Note(s): Brazil, Central and South America; 2016 to 2022; * Data prior to this year was retrieved from earlier reports. Numbers have been rounded. Read more
Source(s): Magazine Luiza
 Gross revenue of Via Varejo S.A. from 2018 to 2022, by sales channel (in
million Brazilian reals)
Via Varejo's gross revenue 2018-2022, by sales channel

Physical stores Online Wholesale*

40,000

35,000
Gross revenue in million Brazilian reals

30,000 323 104 14,279

5,183 13,141 15,888
4,894
25,000

20,000

15,000
25,077 24,849
21,317 20,487 22,139
10,000

5,000

0
2018 2019 2020 2021 2022

33 Description: In 2022, the Brazilian retail company Via Varejo S.A. generated around 36.4 billion Brazilian reals in gross revenue, roughly the same as a year earlier. Even though online sales accounted for over 39 percent of its gross revenue in 2022, the digital
channel's sales decreased about 1.6 billion reals compared to 2021. Read more
Note(s): Brazil; 2018 to 2022; * Channel discontinued in 2019. Figures prior to 2021 were retrieved from earlier releases. Read more
Source(s): Via Varejo
CHAPTER 05

Consumption
 Number of unique online shoppers in Brazil from 2nd quarter 2019 to 2nd
quarter 2022 (in millions)
Brazil: number of unique e-commerce users 2019-2022

45

40 38.2
37
35.9
35
Digital buyers in millions

30

25

20 17.9

15

10

0
2019 2020 2021 2022

35 Description: About 37 million people shopped online at least once in Brazil during the second quarter of 2022, 1.2 million less than in the same period a year earlier. E-commerce sales account for roughly ten percent of total retail sales in Brazil. Read more
Note(s): Brazil; Q2 2019 to 2022; people who have shopped online at least once per quarter
Source(s): NeoTrust
 Number of online orders in Brazil from 2017 to 2022 (in millions)
Brazil: number of online checkouts 2017-2022

400
368.68

350 335.16

301.07
300
Number of orders in millions

250
214.2
200
160.64
150 139.86

100

50

0
2017 2018 2019 2020 2021 2022

36 Description: Brazilian e-commerce recorded almost 369 million checkouts in 2022, ten percent more than the 335 million orders registered one year before. In 2020, online orders first surpassed the 300 million mark. The quantity of unique online shoppers in Brazil is,
however, decreasing. Read more
Note(s): Brazil; 2017 to 2022
Source(s): Associação Brasileira de Comércio Eletrônico
 Average online shopping value per order in Brazil from 2017 to 2022 (in
Brazilian reals)
Average online ticket value in Brazil 2017-2022

500
460
450
450 430 435
420 420
Spending per checkout in Brazilian reals

400

350

300

250

200

150

100

50

0
2017 2018 2019 2020 2021 2022

37 Description: In 2022, the average value per online checkout in Brazil amounted to 460 Brazilian reals, up from 450 reals recorded one year before. That represents an annual increase of 2.2 percent. Meanwhile, Brazil's annual online shopping revenue neared 170
billion reals in 2022. Read more
Note(s): Brazil; 2017 to 2022
Source(s): Associação Brasileira de Comércio Eletrônico
 Most popular payment methods for online purchases in Brazil in 2022
Most used e-commerce payment methods in Brazil 2022

Other (wallet, cashback, etc.)

23.1%

Bank slip 8.2% Credit card 50.9%

Pix 17.8%

38 Description: Brazilians prefer to pay their online orders with credit cards, more than any other payment method. In 2022, this means of payment was used in more than five in ten online purchases. The Brazilian digital payment platform, Pix, was the chosen payment
method for almost 18 percent of e-commerce orders. Read more
Note(s): Brazil; 2022; based on number of orders
Source(s): ecommercebrasil.com.br; NeoTrust
 Most common online purchases by device in Brazil in 2022
Most common online purchases by device in Brazil 2022

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Smartphone 82%

Laptop 43%

Desktop PC 27%

Tablet 15%

Smart TV 10%

Smart speakers (e.g. Amazon Echo) 6%

Streaming device (e.g. Apple TV, Chromecast) 6%

None of the above 3%

No answer 2%

39 Description: "Smartphone" and "Laptop" are the top 2 answers among Brazilian consumers in our survey on the subject of "Most common online purchases by device". Read more
Note(s): Brazil; four waves from 05 January 2022 to 14 December 2022; 2019 respondents; 18-64 years
Source(s): Statista Consumer Insights
CHAPTER 06

Online shopping holidays

 Sales revenue generated by online shopping on selected days in Brazil in
2021 (in billion Brazilian reals)
Online sales revenue during selected holidays in Brazil 2021

Revenue in billion Brazilian reals

0 1 2 3 4 5 6 7

Lovers' Day 6.5

Christmas 6.5

Mother's Day 6.4

Consumer's Day 6.3

Father's Day 6.2

Black Friday 4.2

Cyber Monday 0.8

41 Description: In 2021, online sales during the 15 days before Lovers' Day (June 12) in Brazil generated some 6.5 billion Brazilian reals in revenue. During the 14 days preceding December 24, online sales revenues also amounted to 6.5 billion reals. Combined, online
sales during the eve of Black Friday and the date itself amounted to around 4.2 billion reals. Read more
Note(s): Brazil; 2021
Source(s): Statista; Various sources
 Sales revenue generated by online shopping for Lovers' Day in Brazil from
2020 to 2022 (in billion Brazilian reals)
Lovers' Day season e-commerce revenue in Brazil 2020-2022

6.52 6.54
6.2
Revenue in billion Brazilian reals

2020 2021 2022

42 Description: In 2022, online sales during the 15-day-period preceding June 12 - Lovers' Day in Brazil - generated about 6.5 billion Brazilian reals in revenue. The figure has remained relatively steady since 2020. Lovers' Day is among the most profitable shopping
holidays for Brazilian e-commerce. Read more
Note(s): Brazil; 2020 to 2022; 15-day period preceding June 12
Source(s): NeoTrust
 Sales revenue generated from online shopping on Black Friday in Brazil
from 2013 to 2022 (in billion Brazilian reals)
Black Friday e-commerce revenue in Brazil 2013-2022

4.3
4
Sales revenue in billion Brazilian reals

3.2 3.2

2.6

2.1
1.9
1.64

1.16

0.77

2013 2014 2015 2016 2017* 2018 2019 2020 2021 2022

43 Description: In 2022, online retail sales during Black Friday in Brazil generated more than 3.2 billion Brazilian reals, a drop compared to 4.3 billion Brazilian reals in the same period of the previous year. The debut of the Brazilian national team in the World Cup in Qatar,
on Thursday 24, had an unfavorable effect on sales in this edition. Black Friday is a sales event celebrated on the last Friday of November. As of 2017, the figures refer to the aggregate revenue generated on the previous Thursday, in [...] Read more
Note(s): Brazil; 2013 to 2022; * Data previous to 2017 refers to the sales revenue generated during Friday only. From 2017, figures reported refer to the combined revenue generated on Thursday and Friday. This statistic was compiled by Statista [...] Read more
Source(s): NeoTrust; NielsenIQ (Ebit); Statista
 Sales revenue generated by online shopping during Christmas season in
Brazil from 2019 to 2021 (in billion Brazilian reals)
Christmas e-commerce revenue in Brazil 2019-2021

6.5

5.6
Sales revenue in billion Brazilian reals

3.5

2019 2020 2021*

44 Description: In 2021, online retail sales for Christmas generated approximately 6.5 billion Brazilian reals in revenue. This represents an increase of around 16.6 percent compared to the online sales revenue recorded in 2020 Christmas. Between 2019 and 2021, the
revenue growth rate reached 88.1 percent. Read more
Note(s): Brazil; December 10 to 24; 2019 to 2021; * Both figures prior to 2021 were calculated by Statista based on the annual revenue growth rates provided by the source. Numbers were rounded. Read more
Source(s): Compre & Confie; NeoTrust; Poder360
 Sales revenue generated by online shopping for Mother's Day in Brazil
from 2013 to 2021 (in billion Brazilian reals)
Mother's Day e-commerce revenue in Brazil 2013-2021

6.4

5.7
Revenue in billion Brazilian reals

2.11 2.2
1.9
1.6 1.51 1.62

1.06

2013 2014 2015 2016 2017 2018 2019 2020 2021

45 Description: In 2021, online sales during the 15-day period preceding the second Sunday of May - Mother's Day in Brazil - generated 6.4 billion Brazilian reals in revenue. E-commerce sales during this event soared in 2020, driven by the COVID-19 pandemic. Moreover,
online sales revenues during Father's Day in Brazil also reached unprecedented highs. Read more
Note(s): Brazil; 2013 to 2021*; * 15-day period preceding the second Sunday of May. Data prior to 2020 was retrieved from previous Ebit and Nielsen publications. Read more
Source(s): Ebit; ecommercebrasil.com.br; NeoTrust; Nielsen
 Sources

Amazon SoluCX
Associação Brasileira de Comércio Eletrônico Statista
Compre & Confie Statista Consumer Insights
CrunchBase Statista Digital Market Insights
EBANX Valor Econômico
Ebit Various sources
ecommercebrasil.com.br Via Varejo
Fidelity
GS1 (Brazil)
Instituto Brasileiro de Geografia e Estatística
Magazine Luiza
MCC-ENET
MercadoLibre
Morgan Stanley
NeoTrust
Nielsen
NielsenIQ (Ebit)
Poder360
Salesforce Research
Semrush
SimilarWeb
Sociedade Brasileira de Varejo e Consumo

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