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Chapter I
Background of the Study

INTRODUCTION

In modern times, we cannot imagine a world without a car. In some ways,

our life depended on cars. You can move around freely because you can decide a

place you want to visit or you want to go. You do not waste time waiting for

buses and depending on time tables. But car is not in good condition always, it

may be damaged and need to be repaired.

When it comes to repairing a car and finding a mechanic that can be

trusted and make a person comfortable about repairing their car is a job in itself

and stressful one at that. The idea that they entrusting their families safety with

these mechanics is a hard thing to do because the unknown is never comforting.

Car owners are looking for a trustworthy person who will talk to them, and let

them know they are not getting ripped off, leaving them with a sense of relief.

Few things can be as frustrating as taking a car in for service. It’s a time

consuming process that often requires the owner to make cumbersome alternative

transportation arrangements while the work is being done.

Research shows there are more than 115,000 auto repair and service shops

nationwide, each fixing an average of 55 cars per week. Thus, there is a growing

need for those who can make the process as smooth and painless as possible. Car

Concierges are able to pick up your car for you, take it for service and return it
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when it is finished. For those who cannot afford to be without a car while vehicle

is service, the concierge also can provide a rental car.

STATEMENT OF THE PROBLEM

Market Aspect

1. Who are the target market of the business?

2. What will be the marketing strategy to be used in the promotion of

the business?

3. What is the appropriate pricing strategy to be used in proposed

business?

4. What will be the marketability of the business in the chosen

location?

5. Who are the possible competitors on this kind of business?

Management Aspect

1. How many employees are needed to operate the business?

2. What are the qualifications needed for the employees?

3. What are the duties and responsibilities of the employees as well as

the policies and recognition?

4. How to segregate responsibilities in all level of management?

5. What are the effectiveness of the organization in terms of

management aspect with regards to employee customers and

supplies?
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Technical Aspect

1. What will be the type and size of the shop?

2. What are the equipment needed for the business operation?

3. What are the needed tools on the proposed business?

4. What available resources will be needed for operation?

5. What are the marketing strategies adopted by the management?

Financial Aspect

1. What are the capital requirements of the business?

2. How much capital is required to operate the business?

3. How much compensation is needed for the employee?

4. How to manage the entire problem in financial aspect?

5. How much time is needed to recover all the investments?

Socio-Economic Aspect

1. How will the business provide benefits to people?

2. What will be the benefits of the proposed business to the people?

3. What will be the contribution of the business to the society?

4. What is the Environmental implication of the proposed business?

5. Will the business exercise corporate social responsibility?

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OBJECTIVES OF THE STUDY

Market Aspect

1. To determine the target market of the business.

2. To determine the appropriate marketing strategies that will bring

profit.

3. To design appropriate pricing strategy for the proposed product.

4. To determine the marketability of the business in our chosen

location.

5. To determine the possible competitors on this kind of business.

Management Aspect

1. To determine the number of employees needed to operate the

business.

2. To know the qualifications needed for the employees.

3. To know the duties and responsibilities of the employees as well as

the policies and recognition.

4. To determine the characteristics and function of our management.

5. To determine the effectiveness of the organization in terms of

management aspect with regards to employee customers and

supplies.
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Technical Aspect

1. To illustrate the shop size and layout of the business.

2. To determine the equipment needed for the business operation.

3. To define the tools needed on the business.

4. To access the availability of resources needed for the operation.

5. To show the strategies in marketing our business.

Financial Aspect

1. To determine the capital requirements of the business.

2. To identify the required capital to operate the business.

3. To know the right compensation for the employees.

4. To know how to manage the entire problem in financial aspect

5. To establish the total investment required in creating the proposed

business after determining major expenditures.

Socio-Economic Aspect

1. To prove that the business will provide benefits to people.

2. To know the benefits of the proposed product to people.

3. To know the contribution of the business to the society.

4. To determine the Environmental implication of the business.

5. To determine if the business will exercise corporate social

responsibility.
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SIGNIFICANCE OF THE STUDY

To the Residence of Tanauan City Batangas

The unemployment rate will decrease especially in the vicinity of Tanauan

City through establishing a business. Establishing a business can help

unemployed people to earn money for their living.

To the Client

The main purpose of the business is to propose a less hassle car service

which offer a car repair and car rental.

To the Government

The collection of tax can contribute to the municipal project and there is

also a decrease in the unemployment rate that will help increase the economic

wealth percentage of the country.

To the Tanauan Institute Library

To enhance and gathered more knowledge to be publish in our thesis for

the sake of future researchers, teachers and students. This will serve as a guide to

the future student or researchers of the school in feasibility writing.

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SCOPE AND LIMITATIONS

Different aspects of feasibility study must not be taken for granted to

determine its viability. The study of “Car Concierge” business is restricted to

Tanauan City and will be based on management, marketing, technical, socio-

economic and financial aspect of business. Students will be covered as a part of

the respondents. The product will be disseminated through direct selling.

The proponent conducted the study from January 2017- April 2017. The

range of the study is engaged in car repair and rental. Tanauan population is the

target market of proposed business based on the demand of different household.

This study aims to project the profitability of the operation starting from the first

year up to the fifth year. This study covers 399 respondents based on the

population of Tanauan City that will be used in obtaining data from the survey.

RELATED LITERATURE

Based on Wikipedia, a car is a wheeled, self-powered motor vehicle used

for transportation and a product of the automotive industry. Most definitions of

the term specify that cars are designed to run primarily on roads, to have seating

for one to eight people, to typically have four wheels with tires, and to be

constructed principally for the transport of people rather than goods. The year

1886 is regarded as the birth year of the modern car. Cars did not become widely

available until the early 20th century. Cars were rapidly adopted in the United

States of America, where they replaced animal-drawn carriages and carts, but

took much longer to be accepted in Western Europe and other parts of the world.
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A car is a road vehicle used to carry passengers. Cars usually have four

wheels and an internal combustion engine. Another name is automobile from

Greek “auto” and French “mobile”. This name means “self-moving”, as cars do

not need horses or other external sources of power to move. During the 20 th

century millions of cars were made in most years.

Based on MegaEssay.com,   the responsibilities and duties commonly

associated with auto body and related repairs may include: fixing bent bodies,

remove dents, and replace parts which are severely damaged. Different vehicles

from different manufacturers may present different problems, because of the way

they were brought together. The repairer usually works on all kinds of vehicles

but tends to work on small cars and trucks. As a repairer one must come up with

different ideas to troubleshoot certain problems. The future outlook for

automotive body repair is expected to increase because as the number of motor

vehicles increase, so do automobile accidents. As the population grows so do the

people who drive automobiles. Although the repair industry is not impacted much

by economic conditions, so a lot of people are rarely laid off.

Based on Wikipedia, a car rental, hire car, or car hire agency is a company

that rents automobiles for short periods of time, generally ranging from a few

hours to a few weeks. It is often organized with numerous local branches (which

allow a user to return a vehicle to a different location), and primarily located near

airports or busy city areas and often complemented by a website allowing online

reservations. Car rental agencies primarily serve people who require a temporary

vehicle, for example those who do not own their own car, travelers who are out of
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town, or owners of damaged or destroyed vehicles who are awaiting repair or

insurance compensation. Car rental agencies may also serve the self-moving

industry needs, by renting vans or trucks, and in certain markets other types of

vehicles such as motorcycles or scooters may also be offered. Alongside the basic

rental of a vehicle, car rental agencies typically also offer extra products such as

insurance, global positioning system (GPS) navigation systems, entertainment

systems, mobile phones, and portable wifi and child safety seats.

Most car rental offices offer a range of vehicle sizes to suit a variety of

budgets and space requirements and some additionally offer specialized vehicles

to suit its location such as convertibles, prestige models, hybrid/electric vehicles,

or SUVs and passenger vans. At major airports or in larger cities, some

independent car rental agencies offer high-end vehicles for rent. 

METHODOLOGY

Methodology is the systematic, theoretical analysis of the methods applied

to a field of study. It comprises the theoretical analysis of the body of methods

and principles associated with a branch of knowledge. A methodology offers the

theoretical underpinning for understanding which method, set of methods, or best

practices can be applied to specific case, for example, to calculate a specific

result.

The methodology is the general research strategy that outlines the way in

which research is to be undertaken and among other things, identifies the methods

to be used in it. These methods described in methodology, define the means or

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modes of the data collection or sometimes, how a specific result is to be

calculated. Methodology does not define specific methods, even though much

attention is given to the nature and kinds of processes to be followed in a

particular procedure or to attain an objective.

Methodology refers to a discussion of the underlying reasoning why

particular methods were used. This discussion includes describing the theoretical

concept that inform the choice of methods to be applied, placing the choice of

methods within the more general nature of academic work and reviewing its

relevance to examining the research problem. The discussion also includes a

thought review of the literature about methods other scholars have used to study

the topic.

RESEARCH DESIGN

The research design refers to the overall strategy that you choose to

integrate the different components of the study in a coherent and logical way,

thereby, ensuring you will effectively address the research problem. It is a

framework or blueprint for conducting the marketing research project. It details

the procedures necessary for obtaining the information needed to structure or

solve marketing research problems. In simple words it is the general plan of how

you will go about your research.

The proponents used the descriptive type of research to gathered facts and

data in order to answer relevant questions and evaluate outcomes. Descriptive

research is conclusive in nature, as opposed to exploratory. This means that

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descriptive research gathers quantifiable information that can be used for

statistical inference on your target audience through data analysis. Descriptive

research is “aimed at casting light on current issues or problems through a process

of data collection that enables them to describe the situation more completely than

was possible without employing this method”. An important distinctive trait of

descriptive research compared to alternative types of studies relates to the fact that

while descriptive research can employ a number of variables, only one variable is

required to conduct a descriptive study. Three main purposes of descriptive

studies can be explained as describing, explaining and validating research

findings.

The descriptive type of research suit the study for it provides current data to

support the study. This method is designed to depict the participants in an

accurate way. It will also reveal problems that might be encountered so that

remedial measures may be instituted.

RESPONDENTS OF THE STUDY

The proponent choose the residence of Tanauan City as the subject of the

study. Questionnaires will be distributed by the proponents to gather data. The

respondents who have the capability to avail the service are the target market of

the proponents. There are chosen as the subject of the research because of their

nearness to the place where the shop will be established.

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DATA GATHERING PROCEDURE

First, the proponents get the total number of household population to the

office of the City Planning and Development. After the determination of the total

target population, the proponents computed the sample size to be used in survey.

The Slovin`s Formula was used by the proponents to determine the

number of questionnaires that were distributed to the target market to ensure that

the individual customers are adequately represented in sample.

The data for this research were collected using a survey questionnaire. The

survey was created using suitable questions modified from related research and

individual questions formed by the researcher. The survey was comprised of 10

questions, which were related to the participant’s perception regarding car service.

In the questionnaire. After the teacher validated the questionnaire, these were

distributed to the residents of Tanauan City. The researchers assured

confidentiality of their survey sheets. The researchers also understood that

people’s consciousness may also affect their honesty and effectiveness in

answering the survey, and so, the researchers gave people the option of being

anonymous. Respondents were given time to respond and then the researchers

collected the surveys.

After the survey, the information gathered was tallied for the purpose of

computing the projected demand and supply.

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DATA GATHERING INSTRUMENT

The proponent will be using data gathering instrument in the form of

questionnaire to gather necessary details needed in the study. Questionnaire is set

of printed or written question with a choice of answer for the purpose of gathering

information from respondents. It is the easier data gathering instrument because it

gather information on the potential customer and competitors. The questionnaires

were constructed by the proponents.

STATISTICAL TREATMENT OF DATA

The proponents used solving Formula to come up with sampling unit

in order to determine the number of respondents needed which is based from the

estimate number of population of the Tanauan City for the year 2016.

N
n=
1+ Ne 2
Where n = Sample size / population

N = Target market of population in Tanauan City

e = Margin error (5 %)

148,981
n=
1+ 148,981(0.05¿2
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= 399
Chapter II
MARKET STUDY

Market is one of the many varieties of systems, institutions, procedures,

social relations and infrastructures where by parties engage in exchange. It can be

said that a market is the process by which the prices of goods and services are

established. Market study is an essential part of every feasibility study. Market

study is a forecast of the demand for a certain types of real estate project in the

future which includes an estimate of the square footage that would be absorbed

and the rents that could be charged. Marketing is satisfying needs and wants

through an exchange process. It is a form of communication between you and

your customers with the goal of selling your product or service to them.

Communicating the value of your product or service is a key aspect of marketing.

This chapter focuses on the determination of demand and supply to know

the available percentage of the target market to be penetrated by the business. It

discussed also the strategic marketing factor that will drive by the partnership, not

only to meet but to give the highest satisfaction to the target market and increase

perspective buyer. It discussed on how the supply of goods will meet the demand

of the consumers. This includes the instrument, tools, methods, and procedures

used in demand and supply analysis. It also discusses the company`s internal

strength and weakness, and its external opportunities and threats.

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OBJECTIVES

The main purpose of the study relation with the market is to determine the

proposed product will becoming marketable.

Specifically it aims:

1. To determine the target market of the business.

2. To determine the appropriate marketing strategies that will bring profit.

3. To design appropriate pricing strategy for the proposed product.

4. To determine the marketability of the business in our chosen location.

5. To determine the possible competitors on this kind of business.

NAME OF THE BUSINESS

The business name is the first image that a business projects.  It is what

customers will remember (good or bad) about your business that will either draw

them to it or send them to a competitors’ business.

The right name can make your company the talk of the town especially

when it is unique. The proponents decided to name their proposed business, “Car

Concierge” originated the idea of providing a good quality service of repairing

cars and offering a rental one for those who can’t afford to be without a car.
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ANALYSIS OF THE MARKET

Market analysis is a study of the dynamism of the market in a specific

industry. Marketing analysis is basically a business plan that presents information

regarding the market in which you are operating in. It deals with various factors.

Through all of these analysis, the strengths, weaknesses, opportunities and threats

(SWOT) of a company can be identified. It is also known as a document

investigation of a market that is used to inform a firm`s planning activities,

particularly around decisions of inventory, purchase, work force

expansion/contraction, facility expansion, purchases of capital equipment,

promotional activities and many other aspects of a company.

In the study, the target market of the propose service are those who are

looking for car repair and rental shop that residing in the barangays of Tanauan

that are already earning for a living.

BUSINESS LOCATION

The proposed business location is at Tanauan City near different

establishment like INC and Mt. Albo. It is located to a commercial area that is

very accessible. This location composes of WalterMart and 7-Eleven.

SWOT ANALYSIS

SWOT analysis is an acronym for strengths, weaknesses, opportunities,

and threats and is a structured planning method that evaluates those four elements

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of a project or business venture. A SWOT analysis can be carried out for a

company, product, place, industry, or person. It involves specifying the objective

of the business venture or project and identifying the internal and external factors

that are favorable and unfavorable to achieve that objective.

STRENGTHS

Strengths are the characteristics of the business that give an advantage

over others. Strengths are those features of the business which allow you to

operate more effectively than your competitors. For example, a strength could be

your specialist technical knowledge. You need to consider your strengths from

your own point of view and from that of your customers’ and clients’. You must

be realistic and honest. Strengths of Car Concierge were as follows:

 Accessibility of Location

The chosen location is a strength for the business because it is nearby

different establishments like walker, side walk and etc. It is a place

where a crowd is anticipated so the customers would be aware of the

near established business.

 New innovation of car service

Car concierge give rise to a new and more innovative car repair

service, though providing a good quality car repair and car rental in

one.

WEAKNESSES

Weaknesses are areas capable of improvement. Weaknesses are the

characteristics that place the team at a disadvantage relative to others. Weaknesses

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are something a company lacks or does poorly in comparison to others.

Weaknesses of Car Concierge were as follows:

 New in the Industry

It is hard for the company to have an easy access to the customers wants

since it is new entrant in the business industry.

 High Liability

The risk involve with unsupervised work are fairly high because the

machinery used is potentially dangerous if not used properly. Injury is

highly possible due to weight and size of the car and parts as well as

experience differences of the customer.

 Lack of Knowledge

Limited knowledge of the owners in supervising a business. The owners

may know some aspects of operating a business but still they lack of

experience in managing a business.

OPPORTUNITIES

Opportunities are elements in the environment that the business or project

could exploit to its advantage. Opportunities contribute in the company on

achieving goals. Opportunities of Car Concierge were as follows:

 May appeal to a wide range of client

-the self-service aspect of our business along with the education aspect we

will be able to attract enthusiasts as well as newbies. This means that we

will not be restricted to customer that are already well educated about how
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to service their car but also newcomers who wish to learn more about their

cars.

 Expansion of the business

The progress in the business will provide a chance to the firm to expand its

operation.

THREATS

Threats are the unwanted situations that may bump down the firm`s

position in the market. Threats represent the negative aspects of the company`s

external environment. (Abrenica, et al., 2015)

 Bad economy

A bad economy can hurt a concierge services business by decreasing the

number of potential customers.

 Direct Competitors

Competition can be intense, especially if several direct competitors are

about the same size. Some tactics are more effective than others. However,

precutting for example, is easy for rivals to see and mimic, and result in no

real advantage for anyone. Differentiating from the competition on

qualitative levels, like customer service for example, can have a more

lasting effect.

SERVICES
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Services is a commercial enterprise that provides work performed in an

expert manner by individual or team for the benefits of its customers. It is a

general term that describes work that supports a business but does not produce a

tangible commodity. It is an activity where an immaterial exchange of value

occurs.

The car concierge decide to create automobile shop that repair and provide

rental car. It is new for the market to have a car repair shops that also offer a

rental car, usually it`s just only repair. So it is good opportunity for the proponent

to provide two in one services in order to give the customer an easier way to fix

their car without leaving their house.

BRAND NAME

The brand name itself carries more weight than you might think and can

mark the difference between a brand that gains fraction and one that falls flat. The

proponents become very careful in making the brand name for the proposed

business because this will greatly affect the business image in the market. The

proponents come up with the Brand Name “CAR CONCIERGE”. The proponents

choose this brand because of the idea that the customers car will be in good hand

with a unique car service.

USES OF THE SERVICES

The main purpose of the business is to meet the demand for car repair

service at affordable process for the client within the Tanauan City premises. This
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will provide the need of those people who wish to have a rental car while their car

is under repair.

USERS OF THE BUSINESS

The users of proposed service business have a wide range of target market

with different age, gender and life status. It includes all customers who are

looking for car repair and rental shop that brings benefits for the users.

Demand

Demand is an economic principle that describes a consumer’s desire and

willingness to pay a price for a specific good or service. Holding all other factors

constant an increase in the price of a good or service will decrease demand and

vice versa. Demand depends on the price of the commodity and refers to how

much of a product or service is desired by buyers.

Historical Demand

To clearly evaluate the market for the proposed business, it is essential to

study its historical demand. Historical demand is the actual number of repaired

car in the past years. Since “Car Concierge” that offers two in one service do not

subsist yet in the market, the proponents determine first the historical demand of

service related to it. The propose business projected demand will be based on the

historical demand of related business. This portion is important because this will

determine the projected demand of the proposed service.

Table 2.1
Historical Demand
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Market Target Frequency of Past Annual

Year
Acceptability Population Agreement Demand
2012 100 144 334 49 7, 072, 366
2013 100 148 202 49 7, 261, 898
2014 100 152 174 49 7, 456, 526
2015 100 156 252 49 7, 656, 348
2016 100 160 440 49 7, 861, 560

Past demand is computed by getting the target population for the year

2012-2016 multiplied by market acceptability which is obtained by getting the

percentage of respondents who have a car which is 100% and multiplied to the

frequency of agreement of the times the car get fixed which is 49. It increases

annually based on the annual growth of population of 2.68%.

Projected Demand

The historical demand for the service was used to obtain the future

demand for the service. Historical demands serve the pattern for forecasting.

The following table presents the expected demand for the service that will

be offered by Car Concierge.

Table 2.2
Projected Demand

Market Target Frequency of Projected

Year
Acceptability Population Agreement Demand
2017 100 164 740 49 8, 072, 260
2018 100 169 155 49 8, 288, 595
2019 100 173 688 49 8, 510, 712
2020 100 178 342 49 8, 738, 758
2021 100 183, 121 49 8, 972, 929
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The annual increased of demand for the years 2017-2021 is based on

annual growth rate from 2012-2014 by 2.68%. The annual projected demand was

obtained by multiplying the market acceptability which 100% to target population

and to the frequency of agreement which is 49.

Supply

Supply is a fundamental economic concept that describes the total amount

of a specific good or service that is available by the consumers. Supply can relate

to the amount available at a specific price or the amount available across a range

of prices if displayed on a graph. This relates closely to the demand for a good or

service at a specific price; all else being equal, the supply provided by producers

will rise if the price rises because all firms look to maximize profits.

(Investopedia, 2011)

In this study, it is important to know the historical supply and projected

supply because it directly affects the firm’s production planning and scheduling.

This will be determined using the information collected from the retailer’s survey

questionnaire.

Historical Supply

The historical supply of the service will be determine through the

information that will be obtain from the interviews and observation conducted to

the different retailers of in Tanauan City, Batangas.

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Table 2.3
Historical Supply
Market Target Frequency of Past Annual
Year
Acceptability Population Agreement Supply
2012 95 144 334 49 6, 718, 748
2013 95 148 202 49 6, 898, 803
2014 95 152 174 49 7, 083, 700
2015 95 156 252 49 7, 273, 531
2016 95 160 440 49 7, 468, 482

It was multiplied by the percentage of purchases from the result of the

survey which is 95% to the target market population and to the frequency of

agreement. The increase of supply was also based in the growth rate population.

Projected Supply

Same as in the projected demand, projected supply will also be based on

the number of the service rendered from the existing repair and rental shop.

Determining the projected supply is necessary to come up with market share of

the service. The table below shows the projected supply of related service.

Table 2.4
Projected Supply
Market Target Frequency of Projected
Year
Acceptability Population Agreement Supply
2017 95 164 740 89 7, 668, 647
2018 95 169 155 89 7, 874, 165
2019 95 173 688 89 8, 085, 176
2020 95 178 342 89 8, 301, 820
2021 95 183, 121 89 8, 524, 283
 25

It was obtained by multiplying of percentage of purchase to the target

population with 2.68 growth rate to the frequency of agreement.

Demand and Supply Analysis

After the proponents had been identified the supply and demand of the

service in the target market, there is an observance of difference between the

demand and supply. The difference between the demand and supply for the

service is called “market gap” which is an important factor in determining the

feasibility of the proposed product. The difference between the two presents the

unsatisfied customers.

The table below shows the amount of market gap based on the projection

made.

Table 2.5
Demand and Supply Analysis
Projected
Year Projected Supply Gap
Demand

2017 8, 072, 260 7, 668, 647 403, 613

2018 8, 288, 595 7, 874, 165 414, 430

2019 8, 510, 712 8, 085, 176 425, 536

2020 8, 738, 758 8, 301, 820 436, 938

2021 8, 972, 929 8, 524, 283 448, 646

The table above shows the gap between the quantity demanded and the

quality supplied. The gap represents the unsatisfied current market brought about
 26

by different factors and is due to the high difference between the market

acceptability and the total amount of service rendered or percentage of service.

MARKET GAP = PROJECTED DEMAND-PROJECTED SUPPLY

The same method was used in obtaining the market gap for the years

2017-2021.

MARKETING PROGRAM

PRODUCT OR SERVICES FEATURE (LOGO, TRADEMARK, SLOGAN)

Logo

Logo is a graphic mark, emblem or symbol commonly used by

commercial enterprises, organizations and even individuals to aid and promote

instant public recognition. Logo is a critical aspect of business marketing. As the

company's major graphical representation, a logo anchors a company's brand and

becomes the single most visible manifestation of the company within the target

market. For this reason, a well-designed logo is an essential part of any company's

overall marketing strategy.

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Figure 2.1
Feature Logo

Based on the logo design, the proponents put an image of a car that

connotes the car being repaired by the “CAR CONCIERGE” with the color of

orange that mostly represents color of adventure which inspires and creates

enthusiasm. It is optimistic and sociable and suggests affordability. The hand of

concierge holding cloche means that the shop will take good care of the car. The

color of black represents elegance, luxury and sophistication-thy. It is used for

selling and marketing to youth audiences. The color of silver represents a

beautiful color that works well for most businesses, though it is used most for

promoting appliances. It is cleek, smooth and also futuristic. Like Gold, Silver is

associated with success.

Trademark
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The market will be recognizing the business firm as the only shop that will

offer “good quality repair service” with rental cars in the market that the

competitors doesn’t have.

Slogan

A slogan is a memorable motto or phrase used in a clan, political,

commercial, religious and other context as a repetitive expression of an idea or

purpose, with the goal of persuading members of the public or a more defined

target group. (wikipedia.org.). The ideal slogan chosen by the proponents for the

proposed service is “Integrity is our duty” which means pure ethical principle

through which a service can earn respect and honor respect and business

relationship, which lead to a long term success.

The Car Concierge will provide services in a reliable way, we will ensure

that we will do our duty to the best that we can do for the customer to be satisfied

with our service. We will make sure that they will not regret their decision on

trusting us.

“Integrity is our
duty”
Figure 2.2
Slogan
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Service Benefits

The Car Concierge is offering a car repair service that uses high standard

tools and equipment’s that will be needed for the operation. Also it offer a rental

car for the customers who can’t afford to be without a car when their car in under

repair. Repairing car will be less hassle because the car concierge will be the one

to pick up the car, take it for service and returned it when it is finished. Car

Concierge include air conditioner repair, engine repair, brake repair, radiator

service, battery starting and changing repair and wheel alignment, steering and

suspension repair.

Pricing Strategy

Price is the quantity if payment or compensation given by one party to

another in return for goods or services. A value that will purchase a finite

quantity, weight or other measure of a good or service. A business can use variety

of pricing strategies when selling a product or service. The price can be set to

maximize profitability for each unit sold or from the market overall. It can be

used to defend an existing market from new entrants, to increase market share

within a market or to enter a new market.

Pricing is one of the most vital and highly demanded component within

the theory of marketing mix. It helps consumers to have an image of the standards

the firm has to offer through their products, creating firms to have an exceptional

reputation in the market. The firm's decision on the price of the product and the

pricing strategy impacts the consumer's decision on whether or not to purchase

 30

the product. When firms are deciding to consider applying any type of pricing

strategy they must be aware of the following reasons in order to make an

appropriate choice which will benefit their business. The competition within the

market today is extremely high, for this reason, businesses must be attentive to

their opponent's actions in order to have the comparative advantage in the market.

The technology of internet usage has increased and developed dramatically

therefore, price comparisons can be done by customers through online access.

Consumers are very selective regarding the purchases they make due to their

knowledge of the monetary value. Firms must be mindful of these factor and price

their products accordingly.

In addition, people are looking a fair and reasonable price service. The

proponents will going to use Penetration Strategies as pricing strategy that aims to

attract client by offering lower price services. While many new companies use

this technique to draw attention away from their competition, penetration pricing

does tend to result in an initial loss of income for the business. Over time,

however, the increase in awareness can drive profits and help small businesses to

stand out from the crowd. In the long run, after sufficiently penetrating a market,

companies often wind up raising their prices to better reflect the state of their

position within the market.

Channel Distribution

A distribution channel is a chain of businesses or intermediaries through

which a good or service passes until it reaches the end consumer. It can include

wholesalers, retailers, distributors and even the internet itself. Channels are
 31

broken into direct and indirect forms, with a "direct" channel allowing the

consumer to buy the good from the manufacturer, and an "indirect" channel

allowing the consumer to buy the good from a wholesaler or retailer.

Suppliers

CAR
CONCIERGE
Clients
Figure 2.3
Channel of Distribution

The figure shows the channel of distribution of “Car Concierge” from

suppliers down to the firm then finally, to its clients.

Promotion Strategy

Promotion refers to raising customer awareness of a product or brand,

generating sales, and creating brand loyalty. It is one of the four basic elements of

the market mix, which includes the four P's: price, product, promotion, and place.

(Wikipedia.org) An effective promotional strategy will bring customers/ clients to

the firm. There have been different ways to promote a product in person or with

different media. Both person and media can be either physically real or virtual

/electronic.
 32

The proponents used different kind of promotion strategies such as Digital

Media, leaflets, flyers and especially word of mouth. This method is used to

increase the sales of a given product. Digital media, which includes

Internet, social networking and social media sites (Facebook, Twitter, Instagram,

Tumblr, YouTube and etc.) , is a modern way for brands to interact with

consumers as it releases news, information and advertising from the technological

limits of print and broadcast infrastructures. Flyers are the perfect way to stand

out from the crowd when promoting your business. Word of mouth or viva voce,

is the passing of information from person to person by oral communication, which

could be as simple as telling someone the time of day. Storytelling is a common

form of word-of-mouth communication where one person tells others a story

about a real event or something made up.

Generalization

Today it is nearly impossible to efficiently sell a product or services

without having conducted market research. This part of study determine the

capacity of the service business to penetrate in the market. This also tackles the

target market, the SWOT analysis and marketing strategies.

In this part of study, the target market had been defined. The enterprise

target market was the residence of Tanauan City. Expansion of the said firm to

another location will happen after earning enough funds for the said expenses.
 33

The SWOT analysis enumerated the strengths like accessibility of location

and innovation of service, weaknesses such as new in the industry, high liability

and lack of knowledge, opportunities like population growth, and expansion of

the business and may appeal to a wide range of client and threats of the business

like bad economy and direct competitors. It is important for the firms to analyze

the firm’s internal and external environment because it can be used as their

advantage against other firms.

Chapter III

Management Study

In this chapter, the proponents will discuss the organization and

coordination of a business in order to achieve defined objectives. It presents

different organization and the people involved. It also discusses the Pre Operating

Period of the business, the permits needed, the business policies and some other

important things that a new business needed in order to be organized and well

managed. The “Car Concierge” is in the form of partnership where the partners
 34

agreed to contribute their money to a common fund with the intention of dividing

the profits and losses equally generated there after the operation.

OBJECTIVES

Management Aspect

1. To determine the number of employees needed to operate the business.

2. To know the qualifications needed for the employees.

3. To know the duties and responsibilities of the employees as well as the

policies and recognition.

4. To determine the characteristics and function of the management.

5. To determine the effectiveness of the organization in terms of

management aspect with regards to employee customers and suppliers?

Pre Operating Period

It is part of every process to fulfill the necessary pre operating requirement

before the actual operation of the firm one of the vital key in the achievement of

the success in a certain company is preparation. It includes careful planning from

the very small detail up to the very important matter. It is necessary for the

business to maximize the available time.

First Month = Analyzing the study

 35

 The proponents will analyze all the information collected in order for the

business to be more efficient.

Second Month= Preparation of materials, machines, and business location.

 The proponents will prepared the right materials and machines to use in

the business as well as choosing the accessible location that the client can

access easily.

Third Month= Promotion of the business

 The proponents used different kind of promotion strategies such as digital

media, leaflets, flyers and especially word of mouth.

Opening Day

 On the day of the operation the proponents of the business will have a

promo.

 The first 3 customers to avail the service will have 25% discounts.

BUSINESS PREMIT AND LICENSES

Business permit regulate safety, structure and appearance of the business

community. They act as proof that your business follows certain laws and

ordinances. Requirements vary by jurisdiction, and failure to comply often results

in fines or even having your business shut down. You can make sure compliance

is in order and avoid the additional expenses and delays of fixing things later if
 36

you research the permit you need before you start any work. Set-up or property

purchase.

Business License

Business licenses are permits issued by government agencies that allow

individuals or companies to conduct business within the government’s

geographical jurisdiction. It is the authorization to start a business issued by the

local government. A single jurisdiction often requires multiple licenses that are

issued by multiple government departments and agencies. Business licenses vary

between countries, states, and local municipalities. There are often many licenses,

registrations and certifications required to conduct a business in a single location.

Typically, a company’s business activity and physical location (address)

determines which licenses are required to operate lawfully. Other determining

factors may include the number of employees and the form of business

ownership, such as sole proprietor or corporation. Government agencies can fine

or close a business operating without the required business licenses.

In this study it refers to the mayor permit, Zoning Clearance Permit,

Fire Safety Inspection Certificate, Application Form for Business Permit, Sanitary

Permit to Operation (Non-Food) services, Phil heath Application Form, and SSS

Application Form.
 37

Figure 3.1
Mayor`s Permit

Before the operation of any businesses or of an entity to engage in any

business, with in its taxing powers, one must apply for Mayor’s Permit to Operate

Business.
 38

Figure 3.2
Business Permit

Business Permit regulates safety, structure and appearance or the business

community. They act as proof that your businesses follows certain laws and

ordinances.
 39

Figure 3.3
Sanitary Permit

Sanitary permit is needed by the propose business even it is non-food

offering specially services because there are equipment to be use in the operation

required for sanitary inspection.

 40

Figure 3.4
Zoning Permit

Some city areas are reserved for residential or commercial property.

Building or Zoning Compliance Permit is required to see if the building complies

with zoning laws.

 41

Figure 3.5
Fire Safety Permit

Fire Safety Permit is needed because the premises of propose business will be

open to the public where lots of people congregate are subject to especially close

supervision and frequent scrutiny.

Figure 3.6
Phil Health Application Form
 42

Phil Health is a social insurance program provides a means for the healthy

to pay the care of the sick and for those who can afford medical care to subsidize

those who cannot. In this study it refers to the employee benefits that the company

must provide.
 43

Figure 3.7
SSS Application Form

SSS application form is needed by the propose businesses and it is

intended to serve as one of the benefits of the employee.

Table 3.1
Legal Requirements Cost

Legal Requirements Cost

Mayor’s Permit 500

Zoning Clearance Permit 400

Safety Inspection Certificate 200

Application Form for Business Permit 330

Sanitary Permit 380

Phil Health 200

SSS 200

TOTAL Php 2210.00

Persons Involved in Management

One of the most essential principles of quality management lies within the

involvement of people during all steps of the improvement process. As the most
 44

important resource within any organization, people at all levels are the very

essence of the organization. Without them, there will be no existing operation.

In this study it relate to the legal form of business which is partnership that

has been chosen to best fit the business which equal control of the business and

any profits will split equally.

Charlene Villavicencio is the general manager of “Car Concierge”. As the

head of the organization. She has specific responsibilities depending on the needs

of the organization. She provide leadership and vision to the organization by

assisting the staff with the development of long range and annual plans. Mira

Rodriguez as the assistant manager is responsible for policy development. She

will assist the development of forms and tools to increase company efficiency and

risk management. Both of them are responsible for the decision making and

evaluation of the enterprise.

Project Schedule

Car Concierge Repair Shop is usually open to the public from 7:00 am to

5:00 pm because of rush hour. During this time the shop will accept client who

are looking for quality service repair. Longer working can be expected during

Christmas Seasons and Holy Week where people are traveling more.

Car Concierge operates within 8 hours daily from Monday to Sunday. It is

company policy to allow each employee to have a rest day depending on the work

schedule but only during weekends, when the operation service is less in demand.
 45

7:00 am to 5:00 pm is the working hours, 1 hour for lunch break and 15 minutes

for coffee break.

In addition, working in the operation service can be a physically

demanding job due to early starts. There may also be some heavy lifting involved

because of the tools and equipment weight and size.

Table 3.2
Gantt Chart
Plan of Activities J F M A M J J A S O N D
A E A P A U U U E C O E
N B R R Y N L G P T V C

Preparation of feasibility studies

and research

Scrutinizing for

materials/machines and

business location

Conduct of survey

Business permit and licenses

registration

Size and layout of the business

place
 46

Purchasing of materials,

supplies, tools, and equipment

Hiring of employee

Training and designating of

employee

Business promotion and

marketing

Business operation

During the period of January-March 2017 the following plan of

activities will be take place.

 Preparation of feasibility studies and research

First, the proponents will conduct a feasibility study about the

nature of the business and research if the business firm will be profitable

and marketable in the public.

 Scrutinizing of materials/machines and business location

It is an important consideration in the profitability and

marketability of a business organization that the firm choose the right

materials and machines to be used in the business as well as choosing the

accessible location that the client can access easily.

 Conduct of survey
 47

In this stage, the proponents distributed a survey questionnaire on

the target respondents to obtain the market acceptability of the proposed

business firm.

During the period of April-May 2017 the following plan of

activities will be take place.

 Business Permit and Licenses Registration

In this stage, the proponents will filling all the legal requirements

such as mayor`s permit, business permit, and other permit and licenses is a

very important thing before operating a business.

 Size and Layout of the business place

After the filling of business permit and licenses registration.

Physical features of the business location will be implemented, such as the

size and layout of the shop or business place.

 Purchasing of materials, supplies, tools and equipment

Purchasing the materials, supplies, tools and equipment to be used

for the operation of the business is a must in a business firm.

During the period of June-July2017 the following plan of activities

will be take place.

 Hiring of employee

Selecting the right employee is a must in a business operation

because the success of the business depends on the manpower and

performance of the employees.

 Training and designating of employee

 48

In this period, after the hiring of employee the employees must

have a training to test if they can do their task properly and correctly. Also

the designating of employee for them to know where they assigned.

During the period of August-October2017 the following plan of

activities will be take place.

 Business Promotion and marketing

Business promotion is communicating with the public in an

attempt to influence them toward buying your products and/or services. 

 Business Operation

November – December 2017 will be the start of operation of the business

after all the stages are done and the business firm is ready to launch.

Form of Business Organization with Advantages

The term “business organization” refers to how a business is structured. It

refers to commercial constitute it. A business can be organized in one of several

ways, and the form its owners choose will affect the companies and owner’s legal

liability and income tax treatment.

The form of business organization for the proposed business will be

partnership. A partnership is an arrangement in which two or more individuals

share the profits and liabilities of a business venture.

A partnership is easier to organize and will cost the partners less than

other forms of business. Each of the partners are responsible for organizing and
 49

managing the enterprise. Partners will be legally responsible for the partnership

debts once the partnership assets had been fatigued. The partnership composes of

two partners namely: Charlene Villavicencio and Mira Rodriguez.

Advantages of Partnership

 Easy Formation

Formation of partnership is easy. Even the registration of a firm is

optional; hence no legal formalities are required.

 Better Capital

As the partnership is formed by two or more persons, capital contribution

is higher and there are greater managerial abilities.

 Greater Specialization

The principle of division of labor can be applied to a greater extent in a

firm, which results in greater specialization.

 Secrecy

The statement of accounts of the firm need to be published and this

ensures secrecy

 Credit-worthiness

As the ability of the partner is unlimited, severally and jointly, careful

management of business is ensured and increases the credit-worthiness of

the firm which in turn enables to obtain credit from third parties easily.

 Flexibility

Partnership business is flexible, as suitable changes can be easily

introduced whenever necessary.

 50

 Minimum legal restriction

It is not subject to excessive legal restriction; therefore it enjoys freedom

in administration.

 Sharing of risk

Risk does not fall on one individual`s shoulder in this type; it is shared by

all the partners.

 Sound Decision

As the decisions are taken by two or more persons collectively, it is likely

to be more balanced.

 Risk and Reward

As the partner is interested in profits, he tries to do his best to get more

reward and this increases efficiency.

 Protection to partners interests

As every partner has a right to express his opinion, everybody`s interests

are protected.

 Simple Dissolution

It can be easily dissolved. Any partner can give 14days notice to other

partners and dissolve the firm with the consent of other partners.

Organizational Structure

An organizational structure is typically hierarchical structure arrangement

of lines of authority, communications, rights and duties of an organization.

Organizational structure determines how the roles, power and responsibilities are
 51

assigned, controlled and coordinated and how information flow between the

different levels of management.

Organizational structures help everyone know who does what to have an

efficient and properly functioning business, you need to know that there are

people to handle each kind of task. At the same time to make sure that people

aren’t running up against each other. Creating a structure with clearly define roles,

functions, scopes of authority and systems help make sure people are working

together to accomplish everything the business must do.

Figure 3.8
Organizational Structure
General Manager
Charlene
Villavicencio

Assistant
Manager
Mira Rodriguez

Supervisor Accounting
Manager
Dhemelyn Mazo
Michelle Vicencio
 52

Mechanic 1
Daryl Perez

Mechanic 2
Colline Zoleta

Mechanic 3
Analyn Solano

Charlene Villavicencio as the General Manager of Car Concierge,

she will provide leadership and vision to the organization by assisting the

development of long range and annual plans. She also maintains quality service

by establishing and enforcing standards. She develop strategic plan by studying

the technological and financial opportunities of the business and effectively

communicating with the Assistant Manager, Accounting Manager and Supervisor

on a weekly basic to review departmental forecast and consistency with annual

projections. She also increases management’s effectiveness by orienting, training,

coaching, counseling and disciplining employees.

Mira Rodriguez as the Assistant Manager, she will be overseeing the

hiring and training of employees and filter information and documents and

prepare the agenda for various meetings and minuting the meetings. She will
 53

perform researches and prepare the results of these research for improvement of

the organization. She also assign for the policy development and she is

responsible for environment and competitor’s analysis.

Dhemelyn Joy Mazo as the Supervisor, she will direct and oversee site

operation, activities and personnel. She will oversee and ensure high safety

standard at all times. She is also responsible for the full supervisory control of the

workers as well as the welfare of them. She will led the workers to meet the

organizations expectations for productivity and quality and assigned to prepare

reports on personnel and material movements and other operational logistics

issues.

Michelle Vicencio as the Accounting Manager develop and establish

accounting and operational strategies, provide financial projections and

forecasting and oversee preparation of annual budget, regular variance statements

and annual audit. She is also assigned to provide vision regarding overall financial

health of the company and record and analyze the company’s financial

information.

Daryl Perez, Colline Zoleta and Analyn Solano are the Mechanics who

will greet customers when they arrive and take a detailed history of vehicle

performance or mechanical failure. They will diagnose vehicles based on

observational and mechanical testing as well as information provided by the

customer. They will provide customer with detailed estimates for repairs and

replacement and obtain signature approval prior to commencing work. They will

repair vehicles based on the diagnosed issues and repair estimate.They will test
 54

drive vehicles after repair are complete to ensure mechanical soundness and to

determine whether any other problems exist. They will describe vehicle’s

condition to customer and answer any follow-up question and file appropriate

documentation on each repair.

Manpower Requirements

Human resource needed to accomplish specified workloads of the

organization. Human Resource is one of the most important aspects of the

business. Without this, there will be no existing operation. The success of the

business mainly depends on the manpower and performance of the employees.

Selecting the right employees that will best suit the position require is an

important factor to their skills and abilities is the key to be able to maximize the

production and operation.

Job description and job specification of the workplace spell out the

qualifications, duties and responsibilities. This will be the business guide and

standard of what kind of employees the firm is looking for and also the duties and

responsibilities to be perform by the employees.

Table3.3
Number of Employees
Position Number of employees

General Manager 1

Assistant Manager 1

Supervisor 1

Accounting Head 1
 55

Mechanics 3

Job Title

Job title speaks to certain abilities and typical tasks based on training and

experience, it also speaks to the level of the job within the organization and

determines pay grade. In the study it refers to the Manager, Production worker

and any other persons involved in the business.

Job Description

Job description sets the duties and responsibilities of to be fulfilled by the

person who will fill in the job. It is based on objective information obtain through

job analysis an understanding of the competences and skills required to

accomplish needed tasks and the needs of the organization to produce work.

Job Specification

The determination of manpower needs and the discovery of persons to fill

in those needs are some of the few essential functions of staffing that he partners

need to decide. A job specification is a statement of employee characteristics and

qualifications needed to compromise a specific job.

Job Description

General Manager

 Provide leadership and vision to the organization by assisting the

development of long range and annual plans.

 56

 Maintains quality service by establishing and enforcing standards.

 Develop strategic plan by studying the technological and financial

opportunities of the business.

 Effectively communicating with the Assistant Manager, Accounting

Manager and Supervisor on a weekly basis to review departmental

forecast and consistency with annual projections.

 Increases management’s effectiveness by orienting, training, coaching,

counseling and disciplining employees.

Assistant Manager

 Overseeing the hiring and training of employees.

 Filter information and documents, prepare the agenda for various meetings

and taking minutes of meetings.

 Perform researches and prepare the results of these research for

improvement of the organization.

 Policy development.

 Responsible for environment and competitor’s analysis.

Supervisor

 Direct and oversee site operation, activities and personnel.

 Oversee and ensure high safety standard at all times.

 Responsible for the full supervisory control of the workers as well as the

welfare of them.

 Lead the workers to meet the organizations expectations for productivity

and quality.
 57

 Prepare reports on personnel and material movements and other

operational logistics issues.

Accounting Manager

 Develop and establish accounting and operational strategies, provide

financial projections and forecasting.

 Oversee preparation of annual budget, regular variance statements and

annual audit.

 Provide vision regarding overall financial health of the company.

 Record and analyze the company’s financial information.

Mechanics

 Greet customer when they arrive and take a detailed history of vehicle

performance or mechanical failure.

 Diagnose vehicles based on observational and mechanical testing as well

as information provided by the customer.

 Provide customer with detailed estimates for repairs and replacement and

obtain signature approval prior to commencing work.

 Repair vehicles based on the diagnosed issues and repair estimate.

 Test drive vehicles after repair are complete to ensure mechanical

soundness and to determine whether any other problems exist.

 Describe vehicle’s condition to customer and answer any follow-up

question.
 58

 File appropriate documentation on each repair.

Job Specification

General Manager

 Must have a bachelor’s degree in business administration and

management.

 Must be 20 years old and above and mentally fit to work.

 Demonstrated ability to manage and supervise staff team.

 Knowledgeable in handling business transactions.

 Must have experience in business management.

Assistant Manager

 Must have a bachelor’s degree in business management.

 Must be 20 years old and above and mentally fit to work.

 Must have experience in managing a business.

Supervisor

 Must have a bachelor’s degree.

 Must have experience in the business industry.

 Demonstrated leadership skills to a supervisor manager.

 Good written and verbal communication skills.

 Must be 20 years old and above and mentally fit to work.

Mechanics

 High school diploma is preferred.

 Certification from vocational school or completion of training is preferred.

 59

 1-2 years of automotive repair experience.

 Proven experience as auto mechanic.

 Excellent communication skills.

 Knowledge of tools and equipment required to conduct all repairs.

 Ability to operate diagnostic tools required.

Business Policies

Policies establish the rules of conduct within an organization, outlining the

responsibilities of both employees and employers. Policies are in place to protect

the rights of workers as well as the business interest of employers. Depending on

the needs of the organization various policies will be implemented regarding

employee conduct, attendance, privacy and other areas related to the terms and

conditions of employment proper implementation will be designed and should be

followed by all members of the organization.

Those business policies were as follows:

1. There should be an appropriate behavior shown in the workplace.

2. Employees are treated equally and promote fair treatment in the

workplace.

3. Fully respect the employee’s condition including their illness.

4. Any information about the organization will be treated confidential.

5. Ensuring that the employee’s compensation and benefits are properly

given in accordance to the effort they rendered.

 60

6. Employees are necessary do the task of co-employee if in case the said

person cannot perform due to sudden emergency.

7. Employees are ensured that they can place an environment on which their

skills are given importance and in which there’s a chance of life

improvement.

8. Employees are entitled for one (1) day off duty or rest day for their family

commitments.

9. Employee’s discrimination and harassment will not be tolerated.

Working Hours and Condition

Car Concierge is usually open to the public from 7:00 am to 5:00

pm because of rush hour. During this hour the shop will accept client who

are looking for repair service. It is also open for those who want to rent a

car while their car is under repair. Longer working hour can be expected

during Christmas Seasons and Holy Week where people are travelling.

Table 3.4
Working Hours and Conditions

Workers Mon Tues Wed Thurs Fri Sat Sun

 61

7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am-
General R
Manager 5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm
E
7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am- S
Assistant
Manager 5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm T
D
7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am-
7:00 am- A
Supervisor
5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm
Y
7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am-
Accounting
Manager 5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm

7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am-
Mechanic 1
5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm

7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am-
Mechanic 2
5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm

7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am- 7:00 am-
Mechanic 3
5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm 5:00 pm

Salary

A salary is a form of periodic payment from an employer to an employee,

which may be specified in an employment contract. It is contrasted with piece

wages, where each job, hour or other unit is paid separately, rather than on a

periodic basis.
 62

In addition it is a form of periodic payment from an employer to an

employee, which may be specified in an employment contract. It is contrasted

with piece wages, where each job, hour or other unit is paid separately, rather

than on a periodic basis. In this study it pertains to the fixed compensation paid

regularly to the employee for the service rendered.

Benefits and Incentives

Employee benefits include various type of non-wage compensation

provided to employees in addition to their normal wages of salaries. They are

integral to the goals of your business because they promote loyalty and can save

your time and money. As your business grows, the level of employee benefits

you offer helps recruit, manage and retain employees.

Furthermore, an incentive is a monetary gift provided to an employee

based on performance, which is thought of as one way to entice the employee to

continue delivering positive results. The propose business will use incentive to

promote a particular behavior or performance that they believe in necessary for

the business success.

The workers will also receive other fringe benefits required by the law in

order to improve their way of living.

The firm agreed to provide the following benefits in order to provide

employee’s income from illness, disability, unemployment or retirement and the

following which are as follows:

1. SSS (Social Security System) – provides and administers a pension fund for

workers in the private sector that has the following social security benefits:
 63

sickness, retirement, maternity, disability, death, funeral and employee’s

compensation.

2. Phil-Health Program – being a SSS member, an employee is automatically

covered by Phil Health. The premium of which are shared by the employer

and the employee. It covers hospitalization, surgical and medical benefits and

it also shoulders a portion of hospital expenses.

3. PAG-IBIG Fund – is a Philippine government owned and controlled

corporation under Housing and Urban development coordinating council

responsible for the administration of the national savings program and

affordable shelter financing for Filipinos employed by local and foreign

based employers as well as voluntary and self-employed members. It offers

its members short term loans and access to housing programs.

4. Thirteenth Month Pay – it is legally required benefit which was designed to

give additional compensation to employee during holiday season.

Tardiness and Absenteeism

Tardiness is the habit of being late or delaying arrival. Being late as a form

of misconduct may be formally punishable in various arrangement such as

workplace, school, etc. Tardiness may be due to indifferences in management

leadership, laxity in enforcing rules or lack of interest by the employee in his

job.

Absenteeism is a habitual pattern of absence from a duty or obligation.

Traditionally, absenteeism has been viewed as an indicator of poor individual

performance, as well as a breach of an implicit contract between employee and

 64

employer. It was seen as a management problem, and framed economic or

quasi-economic terms. According to Nelson and Quick people who are

dissatisfied with their jobs are absent more frequently. In this study both

tardiness and absenteeism considered as a management problem that can cause

to poor and inefficient operation.

When the workers have a maximum of 3 lates in 1 month the Hr will give

the employee a written warning and after that if they have a 3 lates again on the

next month it’ll be verbal warning and for the next month when they commit

another 3 lates they’ll be suspended for 2 days, In terms of absences when the

employee commit 2 absences in a row and he/she do not have a valid reason it

will be considered as AWOL or absent without official live. The employee and

the high officials have a maximum of 5 absences in a month, when they reach it

they will be suspended for 3 days.

Code of Conduct

A code of conduct is a set of rules outlining the social norms and rules and

responsibilities or proper practice for an individual party or organization.

A code of conduct is published and disseminated to its employees, and to

existing and potential stakeholders such as members of the board of directors,

customers, partners, vendors, suppliers, potential employees and general public.

The code of conduct is both an internal commitment to a standard of behavior and

beliefs and a public declaration of the organization’s position on a set of

standards, values, principles and beliefs. The code of conduct is the heart and soul

of a company.
 65

Furthermore, a common code of conduct is written for employees of a

company, which protects the business and informs the employees of the

company's expectations. It is ideal for even the smallest of companies to form a

document containing important information on expectations for employees. The

document does not need to be complex or have elaborate policies, but the file

needs a simple basis of what the company expects from each employee.

Committing any of the following infraction will be sufficient for

disciplinary action ranging from warning to instant dismissal depending upon the

seriousness of the offense in the judgment of the management.

1. Pilferage if the enterprise property of theft another employee’s effect.

2. Wilful refusal of an employment to carry out any reasonable order or

instruction given by his superior or to perform the work designated to him.

3. Intentional destruction, alteration, abuse or waste of the enterprise’s property,

facilities, records or equipment.

4. Displaying bad manners such as the use of abusive or insulting language or

awful contempt of authority.

5. Habitual tardiness or frequent absences from work without reasonable

causes.

6. Leaving working place or otherwise stopping work before “coffee break’ or

meal periods or before quitting time.

7. Sleeping or loitering while on duty.

Regular Holidays
 66

A holiday is a day set aside by custom or by law on which normal

activities, especially business or work, are suspended or reduced. Generally,

holidays are intended to allow individuals to celebrate or commemorate an event

or tradition of cultural or religious significance. Holidays may be designated by

governments, religious institutions, or other groups or organizations. The degree

to which normal activities are reduced by a holiday may depend on local laws,

customs, the type of job being held or even personal choices.

The concept of holidays often originated in connection with religious

observances. The intention of a holiday was typically to allow individuals to tend

to religious duties associated with important dates on the calendar. In most

modern societies, however, holidays serve as much of a recreational function as

any other weekend days or activities.

In many societies there are important distinctions between holidays

designated by governments and holidays designated by religious institutions. For

example, in many predominantly Christian nations, government-designed

holidays may center on Christian holidays, though non-Christians may instead

observe religious holidays associated with their faith. In some cases, a holiday

may only be nominally observed. For example, many Jews in the Americas and

Europe treat the relatively minor Jewish holiday of Hanukkah as a "working

holiday", changing very little of their daily routines for this day.

The word holiday has differing connotations in different regions. In

the United States the word is used exclusively to refer to the nationally,

religiously or culturally observed day(s) of rest or celebration, or the events

 67

themselves, whereas in the United Kingdom and other Commonwealth nations,

the word may refer to the period of time where leave from one’s duties has been

agreed, and is used as a synonym to the US preferred vacation. This time is

usually set aside for rest, travel and/or the participation in recreational activities,

with entire industries targeted to coincide or enhance these experiences. The days

of leave may not coincide with any specific customs or laws. Employers and

educational institutes may designate ‘holidays’ themselves which may or may not

overlap nationally or culturally relevant dates, which again comes under this

connotation, but it is the first implication detailed that this article is concerned

with.

Table 3.5
Regular Holidays
Date Holidays

January 1 New Year’s Day

January 28 Chinese New Year

April 9 Day of Valor

Maundy Thursday As per Calendar

Good friday As per Calendar

Black Saturday As per Calendar

May 1 Labor Day

June 12 Independence Day

 68

August 25 National Heroes Day

November 30 Bonifacio Day

December 25 Christmas Day

December 30 Rizal Day

Compensation Scheme

Compensation is a systematic approach to providing monetary value to

employees in exchange for work performed. It is a tool used by management for

a variety of purposes to further the existence of the company. It may be adjusted

according to the business needs, goals and available resources.

Any business establishment must have a just compensation regarding to do

the nature of the job of employees in order to encourage them to do their jobs

and responsibilities effectively. In connection with that, the General Manager

will receive 13,500 per month while the Assistant Manager will receive 13, 000

per month as per agreement for both parties. The worker’s compensation will be

given every 15th and 30th of the month. All employees will receive 13th month

pay.
 69

Table 3.6
Compensation

Position Monthly Annually

General Manager 13, 500 162,000

Assistant Manager 13, 000 156,000

Supervisor 10,000 120,000

Accounting Manager 12,000 144,000

Mechanic 1 8,500 102,000

Mechanic 2 8,500 102,000

Mechanic 3 8,500 102,000

Table 3.7
Problem and Solution

Operation Related Problems Solutions

Training and orientation regarding all aspect

Limited number of workers of the operation will be conducted for the

familiarization of each employee.

Customer dissatisfaction Provision of business feedback log book to

have the record to be the review by the

 70

management for the betterment of service.

Customer`s complaints Always remember that customer is always

right, address all their complaints, giving

them attention and their demand to obtain

their trust and patronage.

 Be careful about forecasting unrealistic

Insufficient Capital or Cash Flow
sales figures, or cutting your operating

budget too thin. Many experts suggest

having enough cash on hand to sustain the

business for two years, at a minimum.

Tardiness and absenteeism of employees Giving them sanctions depending to weight

of their offense and remind them the

importance of abiding the business policies

and guidelines.

Generalization

Before a firm operates, it must first identify the business permit and

licenses needed before starting the business. It must also identify its form of

business ownership. The proponents decide to establish a partnership with the

firm name “Car Concierge”. The partnership composes of two partners namely;

Charlene Villavicencio, the general manager and Mira Rodriguez, the assistant

manager. The Car Concierge Shop is open to public from 7:00 am to 5:00 pm
 71

from Monday to Saturday. The proponents create policies to obtain goals and

objectives of the company that will be instituted in order to avoid some negative

effect. The workers to be hired must meet the qualifications set by the

management. In the operation of any business firm there are always uncertainties

that might encounter. The proponents listed some of the problems during

operation and its designated solutions for the effectiveness of the service.
 72

Chapter IV

Technical Study

A technical study of feasibility is an assessment of the logistical aspects of

a business operation. Is an excellent tool for trouble-shooting and long-term plan.

In this study the proponents will provide information about the “Car

Concierge” and the materials, equipment’s and machineries to be used in

providing activity in this service as well as their resources. And it is also

conclude the utilities to be acquired in showing the location and layout of the

business, as well as appropriate waste disposal method.

Objective of the study

In connection to the technical study, the proponents desire to fulfil the

following objectives.

1. To illustrate the shop size and layout of the business.

2. To determine the equipment needed for the business operation.

3. To define the tools needed on the business.

4. To access the availability of resources needed for the operation.

5. To show the strategies in marketing our business.

Technical Requirements

Technical requirement pertains to the technical aspect that the proponents

must fulfil, such as organizational chart and its process, building, facilities,

utilities and fixtures, supplies and tools.

 73

Building and Facilities

Figure 4.1
Building and Facilities

Service

The “Car Concierge” repair shop will offer quick and service in the

market. It is an idea of providing a high quality car repair service that also offers

car rental for those clients who cannot afford to be without a car. It is needed by

the client who wants a less hassle service that can pick up their car, take it for

service and return it when finish with an affordable price.

Properties

Car Concierge with the idea of providing a two in one service which are

the car repair and rental do not yet exist in the market, especially in the locality of

Tanauan is a unique way in which customer’s car can be repair without leaving

their house.
 74

Uses

The main purpose of the “Car Concierge” is to provide the demand for

innovative repair service at prices that are affordable for the customers within

Tanauan City premises. This will also provide the need of those people who wish

to have a rental car with excellent.

Packaging

Packaging is the technology of enclosing or protecting products for

distribution, storage, sale, and use. Packaging also refers to the process of

designing, evaluating, and producing packages. Packaging can be described as a

coordinated system of preparing goods for transport, warehousing, logistics, sale,

and end use. Packaging contains, protects, preserves, transports, informs, and

sells.

“Operational Flow Chart of “Car Concierge”

Inspection and
Inspection and
Preparation of tools,
Preparation of the
materials and
Rental Cars.
equipment.

Reviewing of
Setting up of tools The start of Car
delivery logbook
and materials Concierge working
order of the needed
needed. operation.
materials.

Figure 4.2
Operational Flow Chart
 75

Table 4.1

Time and Motion Schedule

Time Task Assignment Duration Ending Time

7:00 am Preparation and 15 mins 7:15 am

inspection of tools and

equipment

7:15 am Setting of materials, tools 15 mins 10:30 am

and equipment needed.

7:30 am Car Concierge Repair 2hours 9:30 am

shop working operation

(opening hour)

9:30 am Coffee break 15 mins 9:45 am

9:45 am Car Concierge Repair 2hours 11:45 am

shop working operation

(resume)

11:45 am LUNCH BREAK 1 hours 12:45 pm

12:45 pm Car Concierge Repair 2hours 2:45 pm

working operation

(resume)

2:45 pm Coffee break 15 mins 3:00 pm

3:00 pm Car Concierge Repair 1 hours 4:00 pm

working operation
 76

(closing hour)

4:00 pm Ending Inventory 30 mins 4:30 pm

4:30 pm Cleaning of materials 30 mins 5:00 pm

tools and equipment used

Operation Tools and Supplies/ Materials

A tool is any physical item that ca be used to achieve goals, it is a device

or implement, especially one held in the hand and used to carry out a particular

function. The following tools needed in “Car Concierge” are:

Hand Tools

A hand tool is any tool that is not a power tool – that is, one powered by

hand (manual labour) rather than by an engine. Some examples of hand tools

are hammers, spanners, pliers, screwdrivers, and wrenches.Hand tools are

generally less dangerous than power tools.

Table 4.2
Hand Tools
Item Description Quantity Unit Cost Total

Screwdrivers A screwdriver is a

tool, manual or

powered, for turning

screws. A typical
1 Set Php Php
simple screwdriver
680.00 680.00
has a handle and a
 77

shaft, and a tip that

the user inserts into

the screw head to turn

it.

Dead Blow Is a specialized

Mallet
mallet helpful in

minimizing damage 1 pc Php Php

to the struck surface 1,599.00 1,599.00

and in limiting peak

striking force, with

minimal elastic

rebound from the

struck surface

Socket Set Socket wrench, a type

of wrench that uses

separate, removable 1 set Php Php

sockets to fit different 899.00 899.00

sizes of nuts and

bolts.

Torque Wrench A torque wrench is a

tool used to apply

precisely a specific 2 pcs Php Php

torque to a fastener
 78

such as a nut or bolt. 1,407.00 2,814.00

It is usually in the

form of a

socket wrench with

special mechanisms.

Ratchets A ratchet is a hand

tool in which a metal

handle is attached to
1 set Php Php
a ratcheting
1,950.00 1,950.00
mechanism, which

attaches to a socket,

which in turn fits

onto a type of bolt or

nut.

Wrenches Wrenches is a tool

used to provide grip

and mechanical
1 set Php Php
advantage in applying
1,899.00 1,899.00
torque to turn objects

usually rotary

fasteners such as nuts

and bolts or keep on

turning.
 79

Impact wrench Impact wrench is a

socket wrench power

tool designed to

deliver high torque

1 set Php Php
output with minimal
6,989.00 6,989.00
exertion by the user,

by storing energy in a

rotating mass then

delivering it suddenly

to the output shaft.

Work Light Work light is a high-

intensity light fixture

which is used to 2 pcs Php Php

illuminate the stage 1,000.00 2,000.00

for the benefit of

technician.

Technicians use

these lights, rather

than the

stage lights for a

number of reasons.
 80

Measuring Tools

A measuring tool is anything used to take a count of quantitative data,

such as weight, length, time or temperature.

Table 4.3
Measuring Tools
Description Quantity Unit Cost Total

Item

Multimeter Multimeter is an

instrument designed to

measure electric current, 1 pc Php Php

voltage, and usually 499.00 499.00

resistance, typically over

several ranges of value.

Measuring  It is a common

tape
measuring tool. Its design

allows for a measure of 1 pc Php Php

great length to be easily 544.50 544.50

carried in pocket or

toolkit and permits one to

measure around curves or

 81

corners.

Cutting Tools

Cutting tools must be made of a material harder than the material which is

to be cut, and the tool must be able to withstand the heat generated in the metal-

cutting process. Cutting tool or cutter is any tool that is used to remove material

from the workpiece by means of shear deformation. Cutting may be accomplished

by single-point or multipoint tools. Single-point tools are used in turning, shaping,

planning and similar operations, and remove material by means of one cutting

edge. Milling and drilling tools are often multipoint tools.

Table 4.4
Cutting Tools
Item Description Quantity Unit Cost Total

Pliers and A hand tool used to

Wire cutters
hold and to cut a

certain materials or 1 set Php Php

wire. They are also 1,134.00 1,134.00

useful for bending and

compressing a wide

range of materials.

Lifting Equipment
 82

Lifting equipment is any work equipment for lifting and lowering loads,

and includes any accessories used in doing so (such as attachments to support, fix

or anchor the equipment).

Table 4.5
Lifting Equipment
Item Description Quantity Unit Cost Total

Jack Jack, or jackscrew is

a mechanical device

used as a lifting 2 pcs Php Php

device to lift heavy 1,299.00 2,598.00

loads or to apply

great forces.

Cleaning tools

Cleaning tools are what you use for any cleaning chore that you undertake.

Table 4.6
Cleaning Tools
Item Description Quantity Unit Cost Total
 83

Rust Penetrant A rust penetrate

can unstick

stubborn bolts and 2 pcs Php Php

prevent rust from 750.00 1,500.00

accumulating.

Brake Cleaner  Brake

cleaner dries

quickly and can be 2 pcs Php Php

used to clean any 242.00 484.00

metal parts

including brakes

Silicone Lubricant Silicone

lubricant eliminate

s squeaking and
2 pcs Php Php
friction and won't
255.00 255.00
attract dirt.

Citrus Degreaser  Citrus degreaser is

sprayed on and

then washed off to

2 pcs Php Php
remove oil based
888.00 1,776.00
products from skid

plates, axles, and

steering
 84

components.

Materials

Materials needed in car concierge are the following:

Table 4.7
Materials
Item Description Quantity Unit Cost Total

Duct Tape Duct tape is cloth

or scrim-backed

pressure-sensitive 10 pcs. Php Php

tape, often coated 100.00 1,000.00

with polyethylene.

Electric tape Electric tape is a

type of tape used to

insulate electrical 10 pcs. Php Php

wires and other 25.00 250.00

materials that

conduct electricity

Zip Ties Zip tie is a fastener

type for holding

items together, 2 bundles Php Php

primarily electric 55.00 110.00

 85

cables or wires.

Gloves Latex gloves offer

superior

performance in a 2 pairs Php Php

variety of 25.00 50.00

applications and

across a broad

range of industries.

Rags A piece of old

cloth, especially

one torn from a 15 pcs Php Php

larger piece, used 5.00 75.00

typically for

cleaning things.

Air Compressor Is a device that

converts power into

potential energy 1 pc Php Php

stored in 6 499.95 6 499.95

pressurized air.

Full Synthetic Oil Ideal for vehicles

that demand peak

level performance

and high levels of

 86

lubrication. It 30 pcs Php Php

provides higher 885.25 26557.50

viscosity levels,

resistance to

oxidation and

thermal breakdown,

and helps fight

against oil sludge.

Synthetic Blend This type of oil is a

Oil mixture of synthetic

and conventional
30 pcs Php Php
base oils plus some
379.75 11392.50
additives for extra

resistance to

oxidation.

Conventional Oil Is the most

commonly used

type of oil. It is
30 pcs Php Php
ideal for light-duty.
520.00 15600.00
Late model cars

with low to average

mileage and a

simple engine
 87

design.

High Mileage Oil This type of oil can

help reduce oil

consumption,

minimize leaks and

30 pcs Php Php
oil seepage and can
479.00 14370.00
also help reduce

smoke and

emissions in older

engines.

Brake Fluid Is a type of

hydraulic fluid used

in hydraulic brake
30 pcs Php Php
and hydraulic
349.00 10470.00
clutch applications

in automobiles,

motorcycles, light

trucks and some

bicycles.

Tires Is a ring-shaped

vehicle component

that covers the 10 pcs per Php Php

wheel’s rim to week 1795.00 17950.00

 88

protect it and

enable better

vehicle

performance.

Service Furniture and Fixture

Furniture and fixture were very well used in order to have an organized

working place. Listed below are the furniture and fixture which can be used in the

process of Car Concierge.

Table 4.8
Service Furniture
(Annual)

Item Quantity Unit Cost Total

 89

Office Table 2 pcs 2900.00 5800.00

Office Chair 2 pcs 1500.00 3000.00

Service Chair 4pcs 600.00 2400.00

Office Cabinet 1pc 2000.00 2000.00

The table shows the list and the cost of service furniture used in the

operation area of Car Concierge. All prices listed were determined through a price

canvassing done in Home Plus (Waltermart Tanauan). The amount of Php13,

200.00 was allotted for the service furniture.

Office Supplies
 90

The supplies are needed for the worker to work efficiently and effectively.

The supplies that the business needs are shown below.

Table 4.9
Office Supplies
(Annual)

Item Quantity Unit Cost Total

Ballpen 20pcs 5.00 100.00

Sticky Note 5pcs 16.25 81.25

Pencil 6pcs 5.00 30.00

Folder-short 12pcs 6.00 72.00

Folder-long 10 pcs 7.00 70.00

 91

Eraser 1pc 5.00 5.00

Paper Clips 1box 17.50 17.50

Paper Fastener 1box 50.00 50.00

Scotch Tape 3pcs 5.00 15.00

Staple Wire 3boxes 20.75 62.25

 92

Record Books 2pcs 40.00 80.00

Columnar Book 2pcs 45.00 90.00

Wall Clock 1pc 110.00 110.00

Battery 3pcs 5.00 15.00

Employee Uniform 4pcs 250.00 1000.00

 93

The table shows the list and cost of office supplies needed in the operation

of the Car Concierge. All prices listed were determined through price canvassing

in MI (Waltermart Tanauan). A total amount of Php 1798.00 was used in buying

office supplies needed for the operation.

Office Tools

The office tools needed for the operation of the proposed business are

shown below.

Table 4.10
Office Tools
(Annual)

Item Quantity Unit Cost Total

Calculator 2pcs 153.00 306.00

Stapler 1pc 45.00 45.00

Tape Dispenser 1pc 90.00 90.00

 94

Puncher 1pc 78.00 78.00

The table shows the list and cost of office tools needed in the operation of

the Car Concierge. All prices listed were determined through price canvassing in

South King Tanauan.A total amount of Php 519.00 was used in buying office

supplies needed for the operation.

Office Equipment

The following are the equipment that is needed by the office.

Table 4.11
Office Equipment

Item Quantity Unit Cost Total

Stand Fan 2pcs 699.00 1398.00

Complete Set of 1set 32,000.00 32,000.00

Computer
 95

Printer 1pc 5700.00 5700.00

Bulb 4 pcs 120.00 480.00

The table shows the list and cost of office equipment needed in the

operation of the Car Concierge. All prices listed were determined through price

canvassing in Waltermart Tanauan.A total amount of Php 39578.00 was used in

buying office supplies needed for the operation.

Miscellaneous Supplies

The miscellaneous supplies needed for the operation of the proposed

business are shown below.

Table 4.12
Miscellaneous Supplies
(Annual)

Item Quantity Unit Cost Total

Trash Can 3pcs 50.00 150.00

Dust Pan 2pcs 40.00 40.00

 96

Broom 3pcs 50.00 150.00

Pail 2pcs 75.00 150.00

2 pcs 50.00 100.00

Dipper

Floor Map 1pc 110.00 110.00

Detergent Powder 60 packs 5.00 300.00

The table shows the list and cost of miscellaneous supplies needed in the

operation of the Car Concierge. All prices listed were determined through price
 97

canvassing in Tanauan Public Market. A total amount of Php 1000.00 was used in

buying office supplies needed for the operation.

Operation Equipment and Utility

The equipment and utility were used in the annual operation of the firm

and for supporting the transaction of the business.

Operation equipment and utility are needed to aid the operation of Car

Concierge. The following are the equipment and utility needed in the operation

process.

Table 4.13
Operation Equipment and Utility
(Annual)

Item Quantity Unit Cost Total

Cellphone 1pc 2850.00 2850.00

Telephone 1pc 1250.00 1250.00

Car (second hand) 1pc 435,000.00 435,000.00

 98

Van (second hand) 1pc 1,288,000.00 1,288,000.00

Total Php 1,727,100.00

CAR CONCIERGE

Figure4.3
Business Site

The location of the proposed business will be located in Darasa Tanauan

City, Batangas beside Petron near INC, Mt. Albo and Waltermart. The proponents

choose the commercial area for the location of the business firm because of its

huge crowd that can be a potential client’s of customers. The proponents would

just rent the place for 10,000 pesos monthly.

 99

Figure 4.4
Business Layout

Utilities

In order for a firm to attract customer, the business establishment must

have the electric supply of some of its utilities and a constant supply of the fresh

water. The supply of the electricity for the business area would be coming from

the existing supplier of electricity in Darasa, Tanauan,City Batangas. On the other

hand, the Tanauan water district would be supplying water to the firm.
 100

Electricity

The electricity supply will be provided by BATELEC. In case of connection, the

generator acquired by the company will be alternative source of electricity to

prevent delays in operation. The estimated cost of electricity per month is 2,750

pesos.

Water

The Tanauan Water district will provide the supply of the water in the

operating firm. The estimated cost of water per month is 1,500 pesos.

Telecommunication

The globe tattoo will provide the internet connection and unlimited

landline calls of the firm. The monthly payment for 10MBPS browsing speed that

the firm will avail is 1,299

Waste Management

It is the firm’s social responsibility to take care of the environment. In

every production waste is always a part. It is necessary to dispose waste properly

in order to protect the environment from hazardous elements. The “Car

Concierge” repair shop will implement proper waste segregation to minimize

waste. The biodegradable will be disposed in a compost pit to help the

environment. The remaining waste which is non-biodegradable will be collected

by the garbage truck. The proponents decided to use proper waste segregation to

maintain the cleanliness of the firm as well as for environment consideration.

 101

Waste from the

operation of "Car
Concierge"

Waste segreagtion
from Biodegradable
to Non-
Biodegradable

Tanauan Waste
Manageament
Collector

Figure 4.5
Waste Management Flow Chart

Safety Consideration

An action taken in advance to protect against possible danger, failure, or

injury; a safeguard: followed safety precautions when using heavy machinery.

This are the list of Safety Consideration in Car Concierge:

1. Follow these steps when handling hot automotive parts that have been

removed from vehicles:

a) Pick up the part using gloves, heat resistant pads or dry rags.
 102

b) Place hot parts such as loose pipes, mufflers and shocks in metal

containers that are labelled "Hot Metal Parts Only".

2. Wear safety glasses when working in the shop area.

3. Use a flexible exhaust hose to vent engine exhaust to the outside when the

shop bay doors are closed.

4. Remove dust and shavings from drum lathes with a dust pan and broom or

vacuum cleaner on a daily or job by job basis. Do not use your bare hands.

5. Dump gasoline and other liquid chemical waste into containers labelled

"Flammable Waste" from containers labelled "Flammable".

6. Attach the pressure reducing nozzle that is labelled "Reduces Pressure to

30 psi" to the air hose when using compressed air to clean. Wear safety

goggles when using compressed air to clean.

7. When lifting batteries or other heavy objects from the engine compartment

of a vehicle, use the following procedures:

1) Press your thighs against fender by leaning into vehicle.

2) Grasp the object by lifting with both hands.

3) Keep the object close to body, with elbows close to body.

4) Turn body using feet, not twisting at waist.

5) Move the object to work bench and lower onto bench. Use arms to lower

and do not bend at waist.

8. When examining under the dash, use inspection mirrors. Do not twist your

body or maintain an awkward posture when trying to look under the dash.
 103

9. Drape a shop rag over the radiator cap before venting or removing the cap

from the radiator.

10. Wear gloves, safety goggles and a rubber apron when working in the

battery charging area.

11. Direct engine hand tools away from rotating fan blades when the engine is

running.

12. Before "running" the vehicle for an engine analysis, engage the parking

brake and use wheel blocks to "chock" the wheels of the vehicle.

Generalization

The chapter presents the different procedures needed in the operation of

the proposed business. The enterprise will hire two worker for the operation of the

proposed business, a technician and mechanics. The needed tools, materials and

equipment were enumerated. The supplies needed in the operation were also

discussed in this chapter. The business site of the proposed business is located at

Darasa Tanauan City, Batangas beside Petron. The proponents designed the plant

layout to create a more productive business. Proper waste segregation will be

implemented to minimize waste. Biodegradable waste will be dispose in a

compose pit while non-biodegradable will be collected by the Tanauan Waste

Management Collector.
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Chapter VI

SOCIO ECONOMIC CONTRIBUTION

The social impact of a business is easy to identify but difficult to measure,

however understanding the effects a company has on society and the environment

is vital to achieving sustainability. Profit generation is not the only purpose of

placing a business but also it is geared toward social and economic benefits. In

addition to market, technical, management and financial aspect. The business firm

must also give attention in socio economic aspect to flourish the business.

Business becomes more worthy if it is not only for self-benefits but also for the

welfare of environment.

This aspect of the study serves as a guide in determining the socio

economic contribution of the “Car Concierge”. This tackles the social, economic,

and environmental implication of the business.

Objectives of the Study

1. To prove that the business will provide benefits to people.

2. To know the benefits of the proposed product to people.

3. To know the contribution of the business to the society.

4. To determine the environmental implication of the business.

5. To determine if the business will exercise corporate social responsibility.

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Social Implications

Social Implications refer to those actions of business that have an effect on

society as a whole. The firm will serve the people in order to help the general

welfare of the community. The business enterprise is responsible in advocating

companies’ welfare and provide grants to operation workers.

The proposed business “Car Concierge” will bring satisfaction to

customers, who are looking for unique car service that offers two in one service.

The business enterprise will not only offer alternative service to consumers but

also gives employment to the residence of Tanauan City. The business also

contribute improvement for the government by the payment of taxes. Generating

employment means more income to people and to the government as well.

Economic Implications

The proposed business “Car Concierge” will benefit the economy through

providing employment. This will give the hired employees and their families’

source of income for their living. That income will help keep the economy

stimulated. This business will support local workers as well as professionals and

alleviate the need for local employment. It will also promote the creativity of the

individuals concerned in the business enterprise. The business will also contribute

to the competition which will lower the price of the service but will maintain the

quality of it.
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The business enterprise will pay tax liabilities mandated by the law. Tax

will help the government generate funds for the improvement of public service

and government project that will give rise to the economy.

Environmental Implications

The proposed business “Car Concierge” will observe proper waste

disposal to make sure that the operation will not be hazardous to health and to the

environment. The firm will follow green initiatives to reduce damage to the

environment.

The business firm cannot operate without waste, Proper waste segregation

will be implemented in order for them to be suitable for reuse or recycling.

Although minimizing the environmental impact of car service can be challenging,

the enterprise will work hard to improve environmental performance to reduce not

only the operational cost but also to bad impact of the operation to the

environment.

Generalization

The proposed business will bring benefits not only for the owners but also

to the whole economy. The business will pay tax mandated by the law that will

help the government generate funds for the improvement of the public service and

government project. The business will also contribute to the competition which

will lower the price of the service but will maintain the quality of it.

Before making decision, the business will take consideration of the

welfare of the economy and environment.

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Chapter VII
SUMMARY, CONCLUSION, RECOMMENDATIONS

This chapter includes the business name, business location and description

of the business, business summary and highlights and major assumption and

summary finding regarding the market feasibility, management feasibility,

technical feasibility and socio economic contribution.

Business Name

The business name is the first image that a business projects. It is what

customers will remember (good or bad) about your business that will either draw

them to it or send them to a competitors’ business.

The right name can make your company the talk of the town especially

when it is unique. The proponents decided to name their proposed business, “Car

Concierge” originated the idea of providing a good quality service of repairing cars

and offering a rental one for those who can’t afford to be without a car.

Business Location
The proposed business location is at Tanauan City Batangas near different

establishment like INC and Mt. Albo. It is located to a commercial area that is

very accessible. This location composes of WalterMart and 7-Eleven.The chosen

location is a strength for the business because it is nearby different establishments

like walker, side walk and etc. It is a place where a crowd is anticipated so the

customers would be aware of the near established business.

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Market Feasibility

This part focuses on the determination of demand and supply to know the

available percentage of the target market to be penetrated by the business. It

discussed also the strategic marketing factor that will drive by the partnership, not

only to meet but to give the highest satisfaction to the target market and increase

perspective buyer. It discussed on how the supply of goods will meet the demand

of the consumers. This includes the instrument, tools, methods, and procedures

used in demand and supply analysis. It also discusses the company`s internal

strength and weakness, and its external opportunities and threats.

In this part of study, the target market had been defined. The enterprise

target market was the residence of Tanauan City. Expansion of the said firm to

another location will happen after earning enough funds for the said expenses.

The SWOT analysis enumerated the strengths like accessibility of location

and innovation of service, weaknesses such as new in the industry, high liability

and lack of knowledge, opportunities like population growth, and expansion of

the business and may appeal to a wide range of client and threats of the business

like bad economy and direct competitors. It is important for the firms to analyze

the firm’s internal and external environment because it can be use as their

advantage against other firms.

Management Feasibility

In this part, the proponents discussed the organization and coordination of

a business in order to achieve defined objectives. It presents different organization

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and the people involved. It also discusses the Pre Operating Period of the

business, the permits needed, the business policies and some other important

things that a new business needed in order to be organized and well managed. The

“Car Concierge” is in the form of partnership where the partners agreed to

contribute their money to a common fund with the intention of dividing the profits

and losses equally generated there after the operation.

The form of business ownership of the proposed business would be

partnership. In this form of ownership, there will be two or more person who will

operate their business and will contribute properly with their legal agreement.

They are also responsible for the debts made by organization.

This chapter also discussed about the man power requirements needed by

the firm to run the business effectively. There are require qualities and skills for

the interested applicants to qualify for the position.

The proposed business built up an organizational structure that will

explain what would be the responsibility of each employee, the power of the

general manager and rights of the subordinates.

In this chapter, organizational policies are also considered. This includes

the policies towards personnel.

In order for the business to be legal, there are some legal requirements that

the business firm must comply like mayor’s permit, zoning clearance permit, fire

safety inspection certificate, application form for business permit, sanitary permit

to operation service, Phil health application form and SSS application form.
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Technical Feasibility

In this study the proponents will provide information about the “Car

Concierge” and the materials, equipment’s and machineries to be used in

providing activity in this service as well as their resources. And it is also

conclude the utilities to be acquired in showing the location and layout of the

business, as well as appropriate waste disposal method.

The “Car Concierge” repair shop will offer quick and service in the

market. It is an idea of providing a high quality car repair service that also offers

car rental for those clients who cannot afford to be without a car. It is needed by

the client who wants a less hassle service that can pick up their car, take it for

service and return it when finish with an affordable price.

The main purpose of the “Car Concierge” is to provide the demand for

innovative repair service at prices that are affordable for the customers within

Tanauan City premises. This will also provide the need of those people who wish

to have a rental car with excellent.

The proponents designed the plant layout to create a more productive

business. Proper waste segregation will be implemented to minimize waste.

Biodegradable waste will be dispose in a compose pit while non-biodegradable

will be collected by the Tanauan Waste Management Collector.

Socio Economic Contribution

This aspect of the study serves as a guide in determining the socio

economic contribution of the “Car Concierge”. This tackles the social, economic,

and environmental implication of the business.

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The proposed business will bring benefits not only for the owners but also

to the whole economy. The business will pay tax mandated by the law that will

help the government generate funds for the improvement of the public service and

government project. The business will also contribute to the competition which

will lower the price of the service but will maintain the quality of it.

Before making decision, the business will take consideration of the

welfare of the economy and environment.

CONCLUSION

Market Study

According to the market study, the proposed business will have a high

demand and share in the market. This study shows that proposed service has big

potential and can be marketable when put in the market.

Management Study

According to the management study, the partners will be able to operate

the business “Car Concierge” through the help of the other personnel. Car Concierge

Repair Shop will have a longer working hour during Christmas Season and Holy

Week where people are travelling more. Business policies and objectives will be

instituted in order to avoid some negative effects.

Technical Study

The proponents conclude that the best location of the proposed business

will be in Darasa Tanauan City, Batangas beside Petron near INC, Mt. Albo and
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Waltermart. The proponents choose the commercial area for the location of the

business firm because of its huge crowd that can be a potential client’s of

customers. Otherwise having the right and appropriate tools, utility, equipments,

materials and supply is another consideration for the business profitability.

Socio Economic Study

In this study the proponents conclude that the proposed business will bring

satisfaction to customers, who are looking for unique car service that offers two in

one service. The business enterprise will not only offer alternative service to

consumers but also gives employment to the residence of Tanauan City. The

business also contribute improvement for the government by the payment of

taxes. Generating employment means more income to people and to the

government as well.

RECOMMENDATION

In the light of the forgoing findings and conclusions the following

recommendations are stated.

Market Study

 There should be appropriate marketing strategies and techniques to be

used in introducing business in the market. This includes promos,

discounts and freebies. This has a great help to be able to penetrate in

market despite of the competencies existing.

 There should be an important analysis of firm’s internal and external

environment because it can be used as their advantage against other firms.

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Management Study

 Any existing business must comply with the legal requirements, permits

and licenses before their operation.

 Any business firm must hire employees that are fully qualified for the

designated position they are looking for, just because they are the one

responsible for the operation.

Technical Study

 There should be strict implementation of waste management and

sanitation for maintaining clean and healthy working environment.

 There should be great consideration in choosing the best location for the

profitability of the proposed business firm.

Socio- Economic Study

 The proponents should care not only with the customers but also with its

employees.

 The firm should participate and practice corporate social responsibility.

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BIBLIOGRAPHY

https://www.the-car-concierge.co.uk/

https://en.wikipedia.org/wiki/Car

http://www.dictionary.com/browse/concierge

https://en.wikipedia.org/wiki/Concierge

https://en.wikipedia.org/wiki/Automobile_repair_shop

https://www.familyhandyman.com/tools/automotive-tools/top-auto-mechanic-

tools/view-all