CH 11 MCQ
CH 11 MCQ
CH 11 MCQ
Class 12 –
Multiple choice questions
2. The products and services should be brought in the market based on which
of the following :
a) Needs,
b) Wants,
c) Desires and aspirations
d) All of the above
8. Selling activity is done ________ the transfer of the title of the goods : –
a) During
b) After
c) Before
d) None of the above
Answer
Answer
Answer
12. Read the following statements Assertion(A) and Reason(R). Choose one
of the correct alternatives given below-
Assertion(A)- The marketing concept strives to identify and meet the wants
and requirements of customers in an efficient manner.
Reason(R)- Products are purchased based on their quality and other
attributes, according to the marketing theory
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
13. Read the following statements Assertion(A) and Reason(R). Choose one
of the correct alternatives given below-
Assertion(A)- It is critical to have a firm grasp on the philosophy or concept
that will be used
Reason(R)- It defines how much focus or weight should be placed on certain
aspects in order to achieve the organisational goals
Answer
14. Read the following statements Assertion(A) and Reason(R). Choose one
of the correct alternatives given below-
Assertion(A)- The term “market” refers to a location where buyers and sellers
meet to conduct business and exchange goods and services.
Reason(R)- A market is a group of present and potential customers for a
product or service. It does not have to be a specific location.
15. Ashan Ltd. is a natural and ethical firm that specialises in providing
organic bathing items for men and women. The company uses plant-based
elements in its goods and is the country’s leading organic brand. It not only
meets the needs of its clients, but it also believes in environmental
conservation as a whole. Determine the marketing management philosophy
that ‘Beauty Products Ltd.’ employs.
(a) Social marketing concept
(b) Selling concept
(c) Production concept
(d) Product concept
Answer
Answer
(a) Promotion
(b) Price
(c) Place
(d) Product
Answer
18. An electronic manufacturing firm is confident in its ability to sell its goods.
The company’s major focus is always on the features of the products it
produces. They are constantly attempting to add new features, which are
added after extensive research on the issue. For them, quality is everything.
They strive to maintain the highest levels of quality and take all required
procedures in the production process to achieve this. To put it simply, the
company’s primary strength is the product’s quality and features. Which
marketing factor is ‘Quality and Features’ in this case?
(a) Product
(b) Promotion
(c) Place
(d) Pricing
Answer
(a) Place
(b) Price
(c) Promotion
(d) Product
Answer
20. Read the following statements Assertion(A) and Reason(R). Choose one
of the correct alternatives given below-
Assertion(A)- A good design can boost a product’s performance and offer it a
competitive edge in the market
Reason(R)- Standardisation is the process of categorising things into several
groups based on important qualities such as quality, size, and so on.
22. Raheja Foods is a well-known brand in the market. People have admired
and purchased their products for years. In terms of repeat purchases and new
customers, the brand has experienced significant growth. The company’s top
management has decided to launch new items now that the company has
grown. The names that will be maintained for the new items provide them with
new challenges. The company has decided to release a spice called “Hot”
since it has a very spicy flavour and makes food spicy and delicious.There are
more products on the list as well. One alternative would be to use fat-free
cooking oil. Because the oil will be offered in various packages, on various
media, and in various regions, the name of the oil should reflect this. Flour is
the third new product to be released. The corporation wants a name for the
flour that sets it apart from the competition, since if it doesn’t, it will be just
another flour on the market. Frozen foods are also being considered by the
company.The corporation has chosen that the name should be simple to
remember because individuals from all sorts of backgrounds would need it for
cooking, and a long or difficult name may be easily forgotten. The pickles are
the last new product on the list that they have opted to launch. They have
invested a significant amount of money in the production of this product and
wish to market it in the same way that they have been selling Raheja Foods for
many years. Clearly, this organisation is putting in a lot of effort to maintain its
name.
Answer
II. Which feature is being highlighted in the above case-
Answer
III. Which features of the identified feature of marketing are highlighted in the
case-
Answer
23. Read the following statements Assertion(A) and Reason(R). Choose one
of the correct alternatives given below-
Assertion(A)- Warehousing adds value to your time
Reason(R)- Warehousing connects the dots between products and its
consumption.
Answer
24. Read the following statements Assertion(A) and Reason(R). Choose one
of the correct alternatives given below-
Assertion(A)- The transportation industry’s technological advancements have
aided in bringing the market closer together.
Reason(R)- Manufacturers can now deliver products to retailers and
wholesalers more promptly and at a lower cost thanks to technological
advancements.
(a) Both A and R are correct
(b) A is correct R is incorrect
(c) Both A and R are correct and R is the correct explanation of R
(d) Both A and R are correct and R is not the correct explanation of R
Answer
25. Read the following statements Assertion(A) and Reason(R). Choose one
of the correct alternatives given below-
Assertion(A)- Customers pay greater prices as a result of advertising costs
being passed on to them.
Reason(R)- Advertising aids in the increase of sales and thus the reduction of
costs.
Answer
26. Read the following statements Assertion(A) and Reason(R). Choose one
of the correct alternatives given below-
Assertion(A)- Personal selling only reaches a small percentage of the
population.
Reason(R)- Personal selling is extremely adaptable because the message may
be changed.
Answer
27. Read the following statements Assertion(A) and Reason(R). Choose one
of the correct alternatives given below-
Assertion(A)- Advertising is less expensive than other advertising methods.
Reason(R)- The whole expense of advertising is shared among a huge number
of people.
Answer
28. Read the following statements Assertion(A) and Reason(R). Choose one
of the correct alternatives given below-
Assertion(A)- Customer support services are extremely successful at
generating repeat sales and building brand loyalty for a product.
Reason(R)- All of the services are aimed at raising the dealers’ profit margins,
which is the key to current marketing success.
(a) Societal marketing concept (b) Distribution concept (c) Direct marketing
concept (d) Channel concept
(a) Product (b) Physical distribution (c) Product pricing (d) Production process
(a) Zero level channel (b) One level channel (c) Two level channel (d) Three
level channel
7. Within 2 years of it’s inception, Bhavishya Limited has created a very positive
reputation about itself and its products in the eyes of general public by
participating extensively in various social welfare programs. Identify the
component of promotion mixing described in the given lines.
(a) Advertising (b) Personal selling (c) Public relation (d) Sales promotion
8. Harshit is planning a start up a venture for offering mobile pet care services
at door step. He has decided to charge Rs. 1000 for heated hydrobath& blow
dry of a pet and Rs. 500 for shampoo and conditioning. Identify the element of
marketing mix which is not being described in the above case.
(a) Product (b) Place (c) Price (d) None of the above
9. Guneet went to a shop and expressed her desire to buy a copper water
bottle only of Prestige company. Identify the component related to branding
being described in the above case.
(a) Trademark (b) Generic name (c) Brand name (d) Brand mark
(a) Needs and wants (b) Creating a market offering (c) Customer value (d)
Exchange mechanism
11. Agile Limited has launched a new range of air conditioners in order to add
value to the usability of the product. The new range of air conditioners have an
inbuilt air purifier and are available in attractive colours. Identify the type of
marketing philosophy being described in the above lines.
(a) Product concept (b) Production concept (c) Marketing concept (d) Societal
marketing concept
(a) Product concept (b) Selling concept (c) Marketing concept (d) Societal
marketing concept
(a) Product concept (b) Production concept (c) Marketing concept (d) Societal
marketing concept
14. Pragati Limited has chalked out an action plan in order to increase its
market share in the international market by 20% in the next one year. The
action plan contains the details about how the production levels will be
increased, promotional activities will be carried out and so on. Identify the type
of marketing function being described in the given lines.
(a) Gathering and analysing market information (b) Marketing planning (c)
Product designing and development (d) Packaging and labeling
(a) Brand name (b) Brand mark (c) Trademark (d) Generic name
16. Sugandha purchased a pack of crayons for her daughter from a nearby
stationery shop. She noticed that the crayons were packed in a portable
transparent plastic bag. Identify the level of packaging being described in the
above lines.
(a) Primary package (b) Secondary packaging (c) Transportation packaging (d)
None of the above
(a) Facilitates the use of product (b) Assists in promotion of the product (c)
Helps in product identification (d) Provides protection to the product
18. The labelling of a pack of oats cookies explains how the product is
beneficial in adding fibre to the diet and the other related health benefits.
Identify the related function of labelling being described in the given case.
(a) Describes the product and specifies its content (b) Identification of the
product or brand (c) Grading of products (d) Helps in promotion of the
products
19. Identify the related function of labelling being depicted below as given on
the pack of the chips.
(a) Describes the product and specifies its content (b) Grading of products (c)
Helps in promotion of the products (d) Identification of the product or brand
20. Mehak Limited has hired 300 salesmen who will be assigned the task of
contacting prospective buyers and creating awareness about the new range of
organic incenses introduced by the company. Identify the element of
promotion been described in the given lines.
(a) Advertising (b) Sales promotion (c) Personal selling (d) Public relation
(Case study based questions)
(I) Name the concept related to the activities mentioned in the above
paragraph.
2 “Every time I travelled, people asked me to bring them chips, khakra and
pickles from all over the country,” says Anoushka. Finally, she and her
colleague, Sumeet, decided to make a business out of it. They launched a
Facebook page, asked people what they wanted, and they came up with a list
of about 100 places and tied-up with two dozen vendors to begin with. They
were servicing people from Jaipur who wanted spices from Kerala, people from
Panipat who wanted halwa from Jammu and people from Delhi who ordered
fresh tea leaves from Darjeeling. Through their business, they wished to bridge
the gap between sellers and buyers. The business is now worth millions..
3 Radhika was a student of Business Studies of Class XII. Her father was a
farmer who grew different varieties of rice and was well-versed in the
various aspects of rice cultivation. He was also selected by the government
for a pilot-project on rice cultivation. As a project work in Business Studies,
she decided to study the feasibility of marketing good quality rice at a
reasonable price. Her father suggested her to use the Internet to gather
customers’ views and opinions. She found that there was a huge demand
for packaged organic rice. She knew that there were no predetermined
specifications in case of rice because of which it was difficult to achieve
uniformity in the output. To differentiate the product from its competitors,
she gave it the name of ‘Malabari Organic Rice’ and classified it into three
different varieties, namely — Popular, Classic and Supreme, based on the
quality. She felt that these names wouldhelp her in product differentiation.
I) Radhika has given a special name to her product, what does this
name refer to?
a) Brand name b) Brand Mark c) Generic name d) Trade mark
II) Radhika has classified her product into different varieties, which
function of marketing has been performed by Radhika in this step?
a) Gathering and analysing marketing information b) Standardisation
and Grading c) Product designing and development d) None of these
III) Radhika’s father suggested her to use internet for acquiring
information about people’s taste and preferences. Why is it necessary
to know about taste and preferences of customers in marketing
a) It is essence of marketing b) Customers are required for profit
making. c) Customer is called king of market d) Customer satisfaction
is main objective of marketing.
6 Unilever has found a new way to make ice creams by using an ingredient
called ‘ice structuring protein’ which is widely found in nature especially, in
fishes which allows them to survive in freezing arctic waters. Combining ISP
with stabiliser technology allows to make ice creams that don’t melt so
easily thereby making it more convenient for small children and consumers
in hot countries. In the context of above case:
9.In today’s world, through social media, news spread in a flash. Moreover,
if it is bad news, it acquires a speed that is virtually impossible to stop.
Hence, all corporates are more susceptible to a tarnished image today than
in any other day and age. The loss of goodwill may lead to decreased
revenue, loss of clients or suppliers and fall in market share. Over the years,
therefore, most of the companies have set up a separate department to
manage the public opinions about them. The department works in close
coordination with the various interest groups like consumers, government,
suppliers etc. and strives to handle effectively if any controversies arise. In
the context of above case:
b) Both are correct but (R) is not the correct explanation of (A)
9. Assertion (A)A firm sets lower price per unit to increase profit in long run.
Reasoning (R)Lower price increases demand for the product and market
area to earn greater profit through sales .
Reasoning (R)Higher level will increase the cost of carrying inventory and
lower level will make difficult to fulfill demand.