Cfi Upload Goodwill
Cfi Upload Goodwill
Cfi Upload Goodwill
GOODWILL
Dog Goodwill
Cat Goodwill and
Rat Goodwill
Just like a dog follows its master wherever he goes, if goodwill follows
the person wherever he goes, it is known as DOG GOODWILL.
Reputation of celebrities is generally DOG GOODWILL.
If an owner of a pet cat shifts to another place, the cat too goes along
with him. But, it makes it a point to visit its earlier location on a regular
basis. Similarly, if the reputation is attached to a place and not an
organisation or a person, then it is CAT GOODWILL. For instance,
whoever does business in whichever product in a well-known place or a
commercial location, his business, generally, is successful. This is CAT
GOODWILL.
Sometimes, when a movie is very successful and it becomes difficult to
pinpoint the reason for its success, it is RAT GOODWILL. Just like a
rat, escaping a burning house, scampers here and there not knowing
where to go, in this case too, it is difficult to make out whether the
movie became a hit because of the acting, direction, stunts, music, etc.
This is RAT GOODWILL.
Depending on possession, we have
Created Goodwill
Acquired Goodwill
Purchased Goodwill
Let us take for example, a firm, with three partners, wanting to take in
one more partner. Existing partners surely wouldn’t want to share the
advantages of reputation they have built over a period of time just like
that with anyone without any consideration. So, they ask the incoming
partner to bring additional amount to compensate the existing partners.
In case, the incoming partner is unable to make it, the existing partners
create a ‘Goodwill A/c’ on the assets side of the balance sheet and to
match the same, enhance their own capital accounts, in agreed
proportions, by just making book entries without bringing any
additional cash. In this way, they are assured of higher share in profits in
future after the admission of the new partner. This is called CREATED
GOODWILL.
Firm A, convinced that it is worth buying the assets of firm B for 10,000
bucks, goes ahead with its plans. After the transaction, it draws up the
accounts and finds the total value of the assets to be 8,000 bucks. Still it
is convinced that it was worth paying 10,000 bucks. The balance of
2,000 bucks is ‘goodwill’ which is reflected on the assets side of the
balance sheet. This is ACQUIRED GOODWILL.
If firm A, before hand itself, comes to an understanding with firm B that
assets would be purchased at 8,000 bucks and an additional amount of
2,000 bucks would be paid for ‘goodwill’, then this goodwill, reflected
in the balance sheet, is the PURCHASED GOODWILL.