Absolute

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Media Pack

ABSOLUTE RADIO
The Absolute Radio family of stations is made up of
Absolute Radio, Absolute Classic Rock, Absolute Radio
60s, Absolute Radio 70s, Absolute 80s, Absolute Radio
90s and Absolute Radio 00s.

From landmark documentaries and intimate live


sessions to festival exclusives and specialist
programming, Absolute Radio is commercial
radio’s most ambitious and innovative brand.

We’re famous for being the home of Dave Berry, Jason


Manford, Frank Skinner and the No Repeat Guarantee.

We champion the very best in rock music, from breaking


new acts such as Rag‘n’Bone Man and Blossoms to
favourites such as Coldplay and Foo Fighters, along with
the best of legends like The Beatles, Bon Jovi and Queen.
We don’t do plastic pop pap – we do real guitars, real
drums and real singers.

Absolute Radio. Where real music matters.

ABSOLUTE RADIO NETWORK NOW


REACHES 4.5M LISTENERS

32.4M LISTENING HOURS ACROSS


THE NETWORK PER WEEK

UK’S #2 COMMERCIAL RADIO


BREAKFAST SHOW

ABSOLUTE 80S #2 DIGITAL


COMMERCIAL RADIO STATION
ABSOLUTE RADIO AUDIENCE
Absolute Radio’s listeners are ‘Reluctant Adults’. They used to love
going to gigs, football and comedy nights when they were young
and carefree. Now, they have mortgages, careers, families and
responsibilities. That doesn’t mean they’ve lost their sense of fun,
but it means other priorities have taken hold.

They’re opinion formers in their group and they’re still passionate


about music, using the radio station as a means of discovering new
bands or re-discovering albums. They’re fans of Coldplay, Blur and
Foo Fighters, but also love some classic Fleetwood Mac and Rolling
Stones. Our listeners are interested in intelligent observational
comedy and they love their football. Despite not being able to go
to as many games, they watch more matches at home. They are
tech-savvy and understand how the digital world can help them
to access and share great content. They are homeowners who are
upmarket and like to do things properly. If they’ve got a bit of extra
cash they’ll treat themselves rather than saving for a rainy day.

Look around you, Absolute Radio’s audience are intelligent,


irreverent people who want a content-rich and challenging radio
station where “Real Music Matters”.

55% HAVE CHILDREN IN HOUSE


THE WICKES ABSOLUTE RADIO SPONSORSHIP
DELIVERED DOUBLE FIGURE REVENUE ROI FOR 55% HAVE A MORTGAGE
EVERY £1 INVESTED. AN INCREASE YOY WHICH
OUT-PERFORMED ALL SPOT RADIO. 58% HAVE A PENSION
38% WANT TO RETIRE EARLY
43% REGULARLY GO TO LIVE COMEDY
62% OF ABSOLUTE RADIO LISTENERS WOULD
CONSIDER BUYING A SKY Q BOX AFTER 34% REGULARLY PAY TO WATCH LIVE SPORT
HEARING THEIR ACTIVITY ON AIR
76% DO ONLINE BANKING
89% DO ONLINE SHOPPING
74% OF LISTENERS WERE AWARE OF HEARING 16% GO TO FESTIVALS
MACMILLAN’S CAMPAIGN ON ABSOLUTE RADIO
AND 41% WANTED TO FIND OUT MORE 18% GO TO THE CINEMA EVERY MONTH
29% HAVE NETFLIX
PROPER
THE DAVE BERRY
FUNNY
Absolute Radio boasts a wealth of

BREAKFAST SHOW award-winning comedy talent. We


are the home of The Frank Skinner
Show, Jason Manford, Dave Berry and
star of the IT Crowd, Matt Berry. We
Dave Berry is set to take the reins of
have pioneered ad-funded comedy
the Absolute Radio Breakfast show,
programming too, producing ‘Masters
alongside co-host Matt Dyson. On top of of Man Time’ in association with Just
having the biggest guests and greatest For Men and hosted by Danny Wallace.
gigs, Breakfast Show listeners will We also produced the ‘David Bowie Is’
continue to enjoy UK radio’s first ever documentary with the V&A Museum,
tailored music service. Ground-breaking which was fronted by Tim Minchin. If
technology allows listeners to choose that wasn’t enough, we have thousands
the music they want to hear on the of hours of on-demand comedy
breakfast show. From Absolute Radio programming in our podcast channels
60s to 00s and Classic Rock, there’s with eight million streams per year.
seven options. Put simply, one button is
pressed and seven different songs play
out across our stations. Each is matched
for duration, mood, artists and tempo,
meaning that when the microphone re-
opens, there’s no jarring and all of the
services unite for the link.

NO
REPEAT
GUARANTEE
We like to keep things fresh with our
No Repeat Guarantee, which means
you’ll never hear the same song twice
on weekday’s between 9am and 5pm.
PLATFORM OFFERING
INSTREAM
Absolute Radio account holders
hear 50% fewer adverts, compared
to listening through a normal radio.
This InStream technology ensures
users get more songs and allows
advertisers to target ads based on
age, gender and location.

DIGITAL ABSOLUTE RADIO LIVE


We put digital innovation at the heart of what we do. From the Isle of Wight festival to Abbey Road, from Hyde Park to St
With a sleek design, our website is fully responsive for Paul’s Cathedral, Absolute Radio Live is responsible for some of the
every screen size and is focused on driving listening, most spine-tingling live music moments in modern memory.
putting all decade stations at the forefront along with
a ‘Listen Live’ button. The No Repeat Guarantee and Coldplay played an unforgettable show for us at the London Palladium
Rock ‘n’ Roll Football also get featured positions on and Elbow, Liam Gallagher, Noel Gallagher, Biffy Clyro and Kasabian have
the main station home page. all performed gigs in out-of-this-world places for Absolute Radio. It’s not
just these landmark events where we excel though. We’re also the official
Our free Absolute Radio app is available on Apple, radio partner for the Isle of Wight festival, where we’re on-site with exclusive
Android and Amazon devices and is home to loads interviews, live tracks and uninterrupted stage sets from star-studded line-ups.
of incredible, on-demand content. You can listen
back to exclusive interviews and live performances, Sometimes, there’s no place like home. We open our doors for intimate
as well as loads of brilliant podcasts and special, sessions from stars such as Rag’n’Bone Man and The 1975 to Paul Weller
ground-breaking documentaries. and Richard Ashcroft. Absolute Radio is proud to support both established
legends and the future superstars of music.
CONTACTS
Group MD, National Radio
Steve Parkinson
steve.parkinson@bauermedia.co.uk

Group Content Director


Tony Moorey
tony.moorey@bauermedia.co.uk

Content Director
Paul Sylvester
paul.sylvester@absoluteradio.co.uk

Marketing Director, National Radio


Clare Baker
clare.baker@absoluteradio.co.uk

For all advertising enquiries


advertising@bauermedia.co.uk

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