Durability and Style – AEGES

A Marketing Plan

Presented to

The Faculty of the high school Department

UNIVERSITY OF THE IMMACULATE CONCEPTION

Bajada Davao City

In Partial Fulfillment on the Requirement in Mathematics

Deus William B. Carino

Zed Errol A. Elaba

Melvin Jeremae G. Maramion

Franz Angelo C. Abellana

John Paul E. Borinaga

Rigil Kent O. Paganpan

Justin D. Planas

Robert John R. Dela Paz

Contents

EXECUTIVE SUMMARY........................................................................................1

INTRODUCTION....................................................................................................1

BUSINESS DESCRIPTION....................................................................................2

PRODUCT DESCRIPTION.....................................................................................2

OPPORTUNITY AND ISSUE ANALYSIS...............................................................3

MARKET REVIEW..................................................................................................3

MARKETING OBJECTIVES AND MARKETING STRATEGIES.............................4

FINANCIAL ANALYIS..............................................................................................7

APPENDICES……………………………………………………………………11
I. Executive Summary

People are fond of sports, they live by it. Some became successful due to sports like

Stephen curry. The numbers on aspiring athletes are growing so they needed some

equipment. Aegis is a company that helps those aspiring athletes and those who are

professional already. The facts are shown through the data, every month plenty of

people buy and it keeps growing. We use the money to further improve our product, it’s

an endless cycle. Once you buy the product we can guarantee you that it will be worth it

II. Introduction

Sports are a lifestyle. Deus Carino, The Chief Executive Officer, thought of creating

sportswear that can help the athletes play better and safer. He was inspired by his own

country where sports like basketball thrive. We praise those with athletic abilities and

cheer them on when we send them off to an international competition. People with

athletic abilities are called Athletes. Athletes don’t wear casual clothes while playing,

they wear sports attire. Clothing can actually affect the player when playing. The lower

the quality of the attire the more injuries the player can have.

He creates clothing fit for an international player. He created a company where he can

serve athletes all around the world. He asks players in his country what improves their

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performance in their sportswear. He gathered all of the answers and created his product

accustomed to what the athletes said. The athletes said that the most important one is

durable, light and comfortable. And thus this company was born.

III. Business Description

The name of our business is Aegis. It is founded by Deus William B. Carino in Davao

City, His hometown, on June 19 2018. People in his home are fans of sport. Deus is a

sports fanatic himself and so are his friends. He and his friends had an idea to create a

company where they can create attire fit for sports. Deus took the initiative to be the

leader in the group.

They first opened their store in their home to see the reaction of the people. They make

few mistakes but they can recover and improve. They plan on spreading this world wide

when they are confident enough. They aim on helping to improve the performance of

athletes and their safety.

IV. Project Description

Shoes are the essential part when playing sports. It gives you the mobility you need to

perform playmaking moments. Shoes most often get damage easily and gets

uncomfortable.

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Aegis shoes are light and durable. It is made from synthetic leather which enhances its

durability. It is also elastic which means it is easier to move around with and it’s

comfortable

V. Opportunity and Analysis

Strengths Weaknesses

We sell high quality products that Sometimes our services can be clunky

rivals the top leading brands in the and cause dissatisfaction to our

world customers

Opportunities Threats

We promote ourselves during huge Other leading brands that equals our

sports conventions, nationwide own

triathlons, and famous athletes

wearing our product.

VI. Market Review

Sports companies are thriving like Nike, Adiddas, Reebok, etc. The reason is that sports

have become a popular entertainment for the audience and a popular enjoyment for the

player. Sports are more popular in eastern countries because it was started there.

Since it’s a staple part of society, it also has special equipment. Sports companies sell

shoes that specialized well… in sports. When playing it you don’t use an ordinary

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business type shoes, you use the synthetic leather type of shoes. Companies that sells

products like this gets millions even billion each year because of two facts, one is that

allot of people buy it and the other is that it’s expensive due to its material.

VII. Marketing Objectives and Marketing Strategies.

Product

a.)Brand name

The name of the producers of the product is Aegis. The name is based from Shield of

Athena which is also named aegis. The concept of aegis means something under the

protection of something powerful, knowledgeable, or benevolent source. The meaning

correlates to what our company is, we are a trustable and knowledgeable to our field.

b.) Brand mark/ Logo

This represents a shield which what aegis is. A shield can be represented as a

durable item that last long. Since aegis is also wielded by a goddess, when wearing our

products it literally makes you feel like a god which might sound an exaggeration but it

also needed to make an impact.

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Price

a.)Production Cost and Total Units Produced

We took account on the value of the material of each product like leather and rubber

which cause around 4-5$ per meter. We produce around 25 per second

Table 1.0: Production Cost

10m Synthetic Leather $55

8m Rubber $40

Total $85

b.) Initial Price

Since the total production cost is $85 per shoe we plan on selling it for $100 because of

the extra expenses and the total products that we will be selling per month will be

around 100,000 and above.

c.) Markup

Our company intends to set the markup up to 30% since it’s a big company and its still

growing.

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d.) Selling Price and Profit

We discussed above that we will be going to sell it for $100 per pair of shoe but it still

can be change based on its changes like design and functionality. Base from the given

information we should be able to get around 1 billion per month.

Place

We will put up different branches around the world but we will mostly focus on eastern

countries where sports can be mostly seen.

Promotion

We will be using famous athletes as a promotion for our products. Ads will be shown

around famous social website showing off our products to the masses. Tarpaulin and

billboards will also show our products around the cities.

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VIII. FINANCIAL ANALYSIS

Break-even Analysis

BREAK-EVEN ANALYSIS
120,000,000,000

100,000,000,000
f(x) = 1846000 x − 128859433333.333
80,000,000,000 R² = 0.999093594913561
GROSS INCOME

60,000,000,000 Gross Icome

20,000,000,000

0
100,000 110,000 120,000 130,000
#s OF SHOES SOLD

The number of shoes sold increases while the gross income also increase. This reason

behind this is because the more people buy the product the more we need to create in

turn we gain more profit.

Sales Forecast
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 SALES FORECAST
120,000,000,000

100,000,000,000
f(x) = 3359720000 x + 59174126666.6667
80,000,000,000 R² = 0.999093594913561
GROSS INCOME

60,000,000,000 Gross Icome

20,000,000,000

0
0 2 4 6 8 10 12 14
MONTHS

As months pass by our income increases due to our popularity increases. People are

slowly spreading our product which makes us gain costumers.

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Expense Forecast

Expenses
120,000,000

100,000,000 f(x) = 109000000

60,000,000 Expenses
Linear (Expenses)
40,000,000

20,000,000

0
0 2 4 6 8 10 12 14
Months

We stabilized our expenses because we will be only increasing it when we need

improvements in our products.

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Profit Forecast

Profit Forecast
12,000,000,000

10,000,000,000
f(x) = 325892874.965035 x + 5728989892.72727
8,000,000,000 R² = 0.999093590321034
net income

6,000,000,000 Net Income

2,000,000,000

0
0 2 4 6 8 10 12 14
months

Our net income increases when time passes is a sign that our company is growing and

thriving

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 APPENDIX A

Break-even Analysis

Solution:

y = 1,846,000.00x - 128,859,433,333.34
0 = 1,846,000.00x - 128,859,433,333.34
1,846,000.00x = 128,859,433,333.34

x=69,804.67677862405

x=69,804.68

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 APPENDIX B

Sales Forecast

Solution:

y = 3,359,720,000.00x + 59,174,126,666.67

y = 3,359,720,000.00(36) + 59,174,126,666.67

y=120,949,920,000+ 59,174,126,666.67

y= Php180,124,046,666 .67

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 APPENDIX C

Expense Forecast

Solution:

y = 109,000,000.00(36)

y=Php3,924 ,000, 000

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 APPENDIX D

Profit Forecast

Solution:

y = 325,892,874.97x + 5,728,989,892.73

y = 325,892,874.97(36) + 5,728,989,892.73

y=11,732,143,498.92+ 5,728,989,892.73

y=Php17,461,133,391 .65

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