Medical Infographic Analysis

Download as pdf or txt
Download as pdf or txt
You are on page 1of 2

INFOGRAPHIC ANALYSIS

The given text is an infographic published in the UK Chief Medical Officers’ Physical
Guidelines. Published in 2019, the infographic mainly serves to give information about the daily
activity of children aged 1 to 5. The infographic is mainly targeted at children, parents and
teachers. Through the use of minimalistic diction, catchy visuals and clear-cut layout, the author
tries to grab the attention of multiple audiences.

With the help of diction and formatting, the author maintains a minimalistic look to the
infographic appealing to a wide audience. The first line “Physical activity for early years” is the
opening title of the infographic. The title is not conspicuous or catchy. This shows that the
infographic gets straight to the point and further reinforces the minimalistic look. The text is
formatted in bold to grab the attention of the reader visually. The subtitle “(birth-5 years)”
explains “early years” in the first line. These lines set the context of the infographic as well as
the targeted age groups. The next line “Active children are healthy, happy, school ready and
sleep better” enforces the rule of three as there are three elements referring to active children
and an additional benefit : sleeping better. The next heading “Every movement counts” is
formatted in bold to emphasize its impact. The last line “Get Strong. Move more. Breakup
inactivity” uses the law of three again to further emphasize the impact. “Get Strong”, “Move
more” and “Breakup inactivity” are conventionally not used as independent clauses in day-to-day
life but the periods between the clauses emphasize the impact It creates. Through wordplay and
diction, the author remains minimalistic and makes it appeal to a wider range of audience.

The author uses images and emoticons along with minimalistic diction to create a powerful
interplay of information regarding physical activity appealing to a wide range of audience. The
six items in the grid are placed with complementary emoticons and respective texts. The nouns
of the text such as “Relationships & Social Skills”, “Health & Weight”, “Brain Development and
Learning”, “Sleep”, “Muscles and Bones”, “Movement & Co-ordination” are capitalized and
formatted in bold to highlight the positive effects of physical activity. The text is also supported
by emoticons such as “heart”, “bone”, “shaking of hands” etc. The line “Aim for at least 180
minutes per day for children 1 - 5 years” throws light on the ideal amount of fitness time for
children. This text is also formatted in bold as it is an essential piece of information. This line
also uses euphemism as 180 minutes could be substituted with 3 hours. This substitution is to
make the fitness time seem less for children and parents. The line is also warped around an
orange clock which represents the time and also complements the text “180 minutes”. The image
of the clock also imitates an orange which makes it playful for the children. The staircase grid of
objects including various activities and a single word diction to enhance the minimalism and also
keeping the infographic simple to read. The progressive grid may indicate growth and also the
increasing number of activities a child should as the age of the child increases. As the target
audience of the infographic is ages 1 to 5, there are 5 columns in the grid inferring that the set of
activities in a column is attributed to the respective age group. In this way, the author uses
visuals, layout and diction to call upon the attention of various audiences.

In conclusion, the infographic provides essential information about physical activity in children
aged 1 to 5. In this way, the interplay of all the authorial choices such as diction, visuals, layout
and minimalism make the infographic suitable for a wide audience including children, parents
and teachers.

You might also like