Iqvia Covid 19 Eu4 and Uk Newsletter
Iqvia Covid 19 Eu4 and Uk Newsletter
Iqvia Covid 19 Eu4 and Uk Newsletter
© 2021. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States, the European Union, and various other countries.
Impact of COVID-19 on the Pharmaceutical Market
+ Deep dive into COVID-19 Vaccination
• Vaccine candidates
• Vaccination strategies in EU4 & UK
• Technology contribution to vaccine uptake
• Vaccination tracker
+ Overview of COVID-19 and its impact on sales across the EU4 & UK countries
+ Appendix
1
Deep Dive into
COVID-19 Vaccination
2
Of the thirteen COVID-19 vaccines approved globally, three are approved in
the UK and four in EU4
Vaccines are arranged in the order to approval in EU4 and UK followed by Rest of World (RoW)
Refer appendix section for sources
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 3
Nearly 2 billion doses of approved vaccines are secured by EU & UK
Vaccine Purchase Agreements (EU & UK) – Vaccine Purchase Agreement Details (EU & UK) –
Approved Vaccines Approved & Pipeline Vaccine Candidates
600 EU UK
EU UK
• 67.2 Mn doses delivered in Q1 2021
• Secured 100 Mn doses to support
• May order additional doses securing
booster program
Approved Vaccines
460 up to total of 1.8 Bn doses
2022 each
• 29.8 Mn doses received in Q1 2021 • Purchased 100 Mn doses
• 200 Mn doses to be delivered in Q2
• Under rolling review in UK
2021, with agreement for additional
• Purchased 30 Mn doses in advance
200 Mn
Pipeline Candidates
• EMA started rolling review
• Purchased 50 Mn doses in advance
30 • Purchased 405 Mn doses in advance
17
• Purchased 100 Mn doses of which 60
Mn doses are to be delivered by H2
Pfizer-BioNtech Moderna AstraZeneca J&J • Purchased 60 Mn doses in advance
2021 and 40 Mn in 2022. Further
option of 90 Mn between 2023-25
Y axis - Cumulative doses from Nov 2020-Apr 2021 • Purchased 300 Mn doses in advance • Purchased 60 Mn doses in advance
Johnson & Johnson vaccine is not yet approved in UK; Novavax, Curevac, Valneva and Sanofi-GSK vaccines are pipeline candidates in EU & UK. Clover and Reithera vaccines are also in late phase of development in EU
& UK but with no advance purchase as of now; Refer appendix section for sources
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 4
In Germany, GPs can choose and administer the vaccines directly to patients
Italy changed its Germany’s vaccine rollout is Spain’s vaccination France ramps up vaccine UK is one of the world’s
vaccination guidelines to at slow pace, but they aim to strategy has progressed to rollout; currently vaccinating front runners in terms of
prioritize elderly hasten it with flexibility mass vaccination phase all aged 55+ vaccine coverage
followed by nursing home staff, been vaccinated in most high exposure job roles and age received their first vaccine dose
Priority
German states firefighters, home helpers aged before April 15, 2021
over 80s and people with • In late March and early April
serious conditions but since Mar • Vaccination is ongoing onto most regions finished 50+ and 75+ were vaccinated • Currently govt. is vaccinating
2021, govt. is prioritizing elderly second group (70+ age group, vaccinating their 80+ age group • Anyone over the age 55 is now people below the age of 50
population over other groups people with serious illnesses and are now proceeding with eligible for vaccination, however
and primary school teachers) those in 70s few professions are prioritized • Govt. aims to vaccinate entire
adult population by July 2021
• Aims to vaccinate 80% • Vaccination drive started slowly, • Govt. aims to vaccinate around • Vaccination is expected to be in age order i.e., 40-49 followed
population by September 2021 but picked up pace as more 70% of the population by opened to all by mid June, by 30-39 followed by 20-29
Vaccination Drive Overview
AstraZeneca vaccine, 3 weeks for Pfizer-BioNTech vaccine & 4 weeks for WHO suggests that
Moderna vaccine there is some data to
UK introduced a 12-week
✓ Scientific rationale for delaying doses: For the AstraZeneca vaccine, clinical trial support delay in
gap policy between two
data suggests that a single dose provides protection for more than 12 weeks, and doses for the Oxford/
COVID-19 vaccine doses at
that the booster effect of the 2nd dose is stronger when the gap between doses is AstraZeneca vaccine.
the end of Dec’20. The goal
longer. However, for Pfizer-BioNTech vaccine there is less evidence. But a review of However, there is no
was to stretch vaccine
unpublished data for Canada’s National Advisory Committee on Immunization, found scientific evidence to
supplies to provide first
that leaving 6 weeks between doses resulted in no less protection than a stretch the second
dose protection to larger dose of the
3-week gap
number of people quickly Pfizer/BioNTech
✓ Data overall suggest the first doses work quiet well however, scientists are not
aware of its durability. It’s the second dose that optimizes the efficacy vaccine to 12 weeks
and durability
recommend
Germany & France make any difference, but some immunization programs for other diseases do this
switching between
recommend giving because the results are better
COVID-19 vaccine
different 2nd jab (Pfizer or ✓ Mixing different manufacturers vaccines i.e., “heterologous prime boost' often
doses, due to
Moderna) provides better protection although this is not known for COVID-19. Trials are
inadequate data
underway to test whether this might work for the COVID-19 vaccines
Vaccination
Database/Registry Monitoring
Passport
0 50 100 150 200 250 300 350 400 450 500 550 600 650 700 750 800 850 900 950
Sources: IQVIA European Thought Leadership, 22/04/2021. Refer appendix section for sources
Notes: *China and the UAE have authorized use of two vaccines developed by Sinopharm, BBIBP-CorV and the Wuhan Institute vaccine. All other countries have authorized the Sinopharm BBIBP-CorV vaccine only.
**The Serum Institute of India produces the AZ-Oxford vaccine under the local name Covishield.
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 9
Per capita COVID-19 vaccination progress is skewed towards countries with
small dense populations
Top 10 countries – Vaccine doses per 100 people
Sources: IQVIA European Thought Leadership, 22/04/2021. Refer appendix section for sources
Notes: *China and the UAE have authorized use of two vaccines developed by Sinopharm, BBIBP-CorV and the Wuhan Institute vaccine.
All other countries have authorized the Sinopharm BBIBP-CorV vaccine only.
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 10
The UK currently exhibits nearly double the absolute vaccine rollout of any
EU4 country
Total vaccinations (Mn of doses)
Spain 0 50 100 150 200 250 300 350 400 450
France
Germany EU4 & UK 22.9 43.5 112.8
Italy 13.0 17.4 15.9
UK
Japan 2.2
China
India
Brazil Pharmerging 195.0 127.1 33.8 90.7 446.6
Other Pharmerging (Sum)
Chile
RoW 13.4 118.4 151.8
Israel
UAE 10.4 9.7
Other RoW (Sum) US 213.4
Sources: IQVIA European Thought Leadership, 22/04/2021. Refer appendix section for sources
Note: Pharmerging countries include China, India, Brazil, Turkey, Russia, Indonesia, Bangladesh, Mexico, Saudi Arabia, Pakistan, Egypt, Algeria, Colombia,
South Africa, Ukraine, Phillipines and Vietnam.
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 11
Unique national scenarios drive notable intraregional variation in per capita
vaccine rollout
Vaccine doses per 100 people
Vaccine doses
Country
per 100 people 0 5 10 15 20 25 30 35 40 45 50 55 60 65
UK 64.0
EU4 & UK 34.48
Spain 27.9
Italy 26.3
France 25.6
Japan 1.73
Germany 27.4
Turkey 24.0
Saudi Arabia 21.3 Pharmerging 9.73
Brazil 15.9
Other Pharmerging (Avg) 9.0
RoW 6.40
Israel 119.6
Seychelles 118.9
UAE 97.8 US 64.47
Other RoW (Avg) 5.6
Sources: IQVIA European Thought Leadership, 22/04/2021. Refer appendix section for sources
Note: Pharmerging countries include China, India, Brazil, Turkey, Russia, Indonesia, Bangladesh, Mexico, Saudi Arabia, Pakistan, Egypt, Algeria, Colombia,
South Africa, Ukraine, Phillipines and Vietnam.
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 12
Ranking by full vaccinations does not fully correlate with number of doses
administered due to different national dosing policies
Top 10 countries – Fully vaccinated people (Mn) Top 10 countries – Share of population fully vaccinated (%)
• Graphs represents the number/share that have received all doses prescribed by the vaccination protocol
• Individuals are counted if they have received one dose of a vaccine with a one dose protocol or two doses of a vaccine with a two dose protocol
• Data is only available for countries which report the breakdown of doses administered by first and second doses
Sources: IQVIA European Thought Leadership, 22/04/2021. Refer appendix section for sources
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 13
US – 2020 Year in Review
14
2020 In Review
Levers of pressure and areas of acute impact for system and life sciences companies in the US
Healthcare
Economic and affordability Pandemic
system Patient access,
crises impact access crisis impact utilization and outcomes
Environment
conditions
Regulatory decisions support Life
Launch and product uptake
system adaptation Sciences
impact
Patient access,
utilization and outcomes
997M Missed patient
diagnosis visits
3.0% Newly diagnosed
cancer patients
Healthcare
system
impact Shifting sites of care,
boosted by technology
3,059% Increase in
telehealth visits 20%
Elective
procedures
Life
Commercial
disruption
60% In-person rep
details
225% Remote
details
Sciences
impact
Difference in
Launch and YTD NBRx
product uptake 11% vs. 2019 22M sales first 6
months launch
78.6 M
529,000+ 2.5 million Vaccine doses
Deaths in the US Deaths worldwide administered in the
1 February 2020 31 January 2021
US (3/1/2020)
N=8 N=26.1M
7
Therapeutics with
FDA EUA
First death likely
6 February 2020
• These states are arguably • These states have experienced a • These states have had time to
experiencing high COVID-19 prolonged high COVID-19 case recover, and are experiencing
case counts for the first time count from the summer another resurgence
• Example: Wisconsin • Example: Mississippi • Example: California
-12.2% -15.0%
-15.0% -15.0% -…
-16.1%
-16.0% -16.0% -20.0%
-19.9%
-20.0% -20.0%
-19.9% -19.9% -20.3% -25.0%
-24.7%
-22.5% -22.1%
-25.0% -25.0% -30.0%
State National State National State National
Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec.
7000%
5991%
Weekly Growth % Cumulative Growth %
6000%
5000%
Year over Year %
3051%
3044%
4000%
3024%
3013%
3001%
2955%
2933%
2899%
2896%
2749%
2640%
2486%
3000%
2000%
1000%
59%
0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51
Week
Data for latest week date controlled against prior periods; estimates have been applied to reflect anticipated late-adjudicated claims based on historical rates
Source: IQVIA: Medical Claims Data Analysis, 2020; Week 1 2019 = W/E 1/11/2019; Week 1 2020 = W/E 1/10/2020, Week 51 2019 = W /E 12/27/2019; Week 51 2020 = W/E 12/25/2020
Estimated amounts for latest weeks applied based on likely claims still to be received due to data latency or claim processing delays; See Appendix for further details
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 23
Engagement with patients in office and telehealth
was heterogeneous across specialties
Diagnosis visit YoY Weekly Cumulative Growth – W/E 12/25/2020 vs. 12/27/2019
0%
Year over Year %
-20% -14%
-21% -20% -21% -17% -20%
-24% -22% -23% -24%
-40%
-40% -44%
-60% DEPRESSION OFFICE
TRADITIONAL SPECIALTY
PSORIASIS
MIGRAINE
CROHN’S
HIV/AIDS
LUPUS
GERD
ADHD
HTN
MS
T2D
RA
40000% TELEHEALTH 33981%
Year over Year %
30000%
24417%
18295% 19264% 17638%
20000% 17093% 16693%
13825%
9287% 9734%
10000%
2080% 3536%
0%
Data for latest week date controlled against prior periods; estimates have been applied to reflect anticipated late-adjudicated claims based on historical rates
Specialty
4 W/E 1/31/20 4 W/E 1/29/21 4 W/E 01/29/21 Difference (%) • Patient mix skews towards existing
Office Office Telehealth Office v. TM patients replacing office visits with
Dermatologists 1.21 1.21 0.91 -25% telehealth
Allergists 1.08 1.08 0.80 -26% • Willingness to initiate new therapy
PCP 1.16 1.16 0.82 -29% remotely
Pulmonologists 1.02 1.02 0.70 -31% • Lack of diagnostics such as vitals
Gastroenterologists 1.08 1.08 0.70 -35% and labs are impeding diagnosis of
Ophthalmologists 1.39 1.39 0.90 -35% new conditions
Ob/Gyn 1.22 1.22 0.78 -36% • Prescribers are reporting spending
Cardiologists 0.71 0.70 0.44 -38% less time on a telehealth call with
Rheumatologists 0.56 0.56 0.34 -38% patients which may reduce NBRx
Pediatrics 1.30 1.29 0.78 -39% opportunity
Neurologists 0.59 0.59 0.35 -41% • Many offices have now adapted
Psychiatry 0.47 0.47 0.27 -42% protocols to safely see patients
Endocrinologists 0.67 0.67 0.36 -46% enabling the preference to NBRx
Oncology 1.47 1.48 0.70 -53% office prescribing
Source: NPA New To Brand (NPA NTB); Medical Claims analysis; 2020; Custom analysis
Evaluation of medical claims visit with same patient/prescriber combination occurring as NBRx within 2 weeks of medical claim service date
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 25
Missed diagnosis visits: A leading indicator of long term impact
Actual Data Week Ending November 27, 2020
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Total Gap of Diagnosis
120M
100M
Visits in 2020
(Unique patient-provider diagnosis events)
-997M
80M
% of Expected
60M Diagnosis Visits
in 2020
-30.0%
40M Projected diagnosis visits if
there was no COVID-19 Top 5 Specialties by Dx Visits Gap/HCP
Source: IQVIA: Medical Claims Data Analysis, 2020, IQVIA Analysis. Sum of projected diagnosis visit difference from 3/13/20 through the end of the year
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 27
No one got the flu last year. What does that mean for next year?
Influenza Like Illnesses Diagnoses
9M
Compared to the 2019-2020
season, the current season
8M
is down an unprecedented
7M
93.5%
6M
Social distancing, masking
5M
and other non medical
interventions reduced non-
4M COVID-19 viral respiratory
infections
3M
Reduction in community
2M immunity but increased risk
of “warehousing”
1M vulnerable individuals –
especially children
0M
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
2020-2021 2019-2020 2018-2019
Source: IQVIA: FAN US Consumer Healthcare Sales
Week 26 2019 = W/E 7/5/2019; Week 26 2020 = W/E 7/3/2020
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 28
After a significant drop at COVID-19 onset,
in-person visits have recovered to varying levels by specialty
Rheum in-patient visits experienced a greater dip at the start of the pandemic and have seen that loss continue into 2021
120%
In-person Patient Visits as % of Baseline
100%
90%
87%
80% 84%
72%
71%
60%
57%
40%
20%
0%
4/3/20
5/1/20
5/8/20
6/5/20
7/3/20
9/4/20
1/8/21
2/5/21
8/7/20
10/16/20
10/23/20
10/30/20
11/13/20
11/20/20
11/27/20
12/11/20
12/18/20
12/25/20
1/1/21
3/13/20
3/20/20
3/27/20
4/10/20
4/17/20
4/24/20
5/15/20
5/22/20
5/29/20
6/12/20
6/19/20
6/26/20
7/10/20
7/17/20
7/24/20
7/31/20
8/14/20
8/21/20
8/28/20
9/11/20
9/18/20
9/25/20
10/2/20
10/9/20
11/6/20
12/4/20
1/15/21
1/22/21
1/29/21
Cardio Gastro Neuro Onc PCP Rheum
Onc in-patient visits have maintained a higher-than-average count of in-person patient visits as % of baseline
0%
-20% -14%
-21% -20% -21% -17% -20%
-24% -22% -23% -24%
-40%
-40% -44%
-60% DEPRESSION OFFICE
TRADITIONAL SPECIALTY
PSORIASIS
MIGRAINE
CROHN’S
HIV/AIDS
LUPUS
GERD
ADHD
HTN
MS
T2D
RA
40000% TELEHEALTH 33981%
Year over Year %
30000%
24417%
18295% 19264% 17638%
20000% 17093% 16693%
13825%
9287% 9734%
10000%
2080% 3536%
0%
Data for latest week date controlled against prior periods; estimates have been applied to reflect anticipated late-adjudicated claims based on historical rates
-20% -18%
-25%
-26%
-30% Pediatric NBRX is markedly lower as
children remain at home lessening
the transmission of many illnesses
-35% -34% and associated use of medications
-40%
ALLER CARD DERM ENDO GE NEURO OB/GYN OPHTH ONC PCP PED PSYCH PULM RHEUM UROL
NBRx % Change TRx % Change
Source: IQVIA: National Prescription Audit (NPA), National Prescription Audit: New to Brand (NPA NTB); Time aligned weeks W/E 2/7/20-1/29/21
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 31
Elective Procedures: Weekly YoY and Cumulative Growth
Year over Year Growth – Elective Procedure Across Time Aligned Weeks
Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan.
40%
21%
20% 14%
8%
0% 1% 0% 0%
0%
-3% -1% -1%-1%
-4% -4% -4% -4%
Year over Year %
-6% -7%
-5% -10% -10% -8% -5% -3% -5% -12%
-11%
-12% -12%
-20% -14% -16% -9% -9% -15%
-16%
-18% -12% -11%
-13% -22%
-27% -26%
-40% -34% -23%
-42%
-46%
-60%
-60%
Source: IQVIA: Medical Claims Data Analysis, 2020; Week 1 2019 = W/E 1/11/2019; Week 1 2020 = W/E 1/10/2020, Week 52 2019 = W /E 01/03/2020; Week 52 2020 = W/E 01/01/2021
Elective procedures based on IQVIA custom analysis; Data includes claims from inpatient and outpatient sites of care
Latest two weeks are estimates using a recency data factor that is adjusted out as all claims are received; See Appendix for further details
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 32
COVID-19 brought different challenges to brands
dependent upon lifecycle stage
49
80
69
70
60%
61 63
in 2020 60 53
50 sales
vs.
40
30
44 in 2019
20
10
0 35% EUTRx
2019 2020
Total Mar-Dec
2020 Pre-COVID-
$8 19 (n=11)
$35.5M -61.7%
- HCPs typically require five to seven
details to fully activate
$6
- Access to hospital staff and P&T
$4
committee
$2 • Building economic crisis for hospitals
$0
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
$ Million
Cardiology 3% $300.0
$236.1
$100.0
Infectious
Disease 10%
$-
Veklury Tepezza Ubrelvy Nurtec Ruxience
(Gilead) (Horizon) (Allergan) (Biohaven) (Pfizer)
CNS 25%
COVID-19 Thyroid Eye Migraine Migraine NHL,CLL,MPA
% share represents the number of 2020 NAS launches in particular therapy area Disease
*NAS: New active substances
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 36
2020 promotional investment for launch brands skew more
heavily towards sampling as compared to previous years
Increased sampling could be driven by companies promoting product access during the pandemic
Launch Brands Promotional Spend by Channel by Year
10-Month Average
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2015 (n=66) 2016 (n=44) 2017 (n=52) 2018 (n=60) 2019 (n=47) 2020 (n=55)
DTC Mail* Samples Contacts Meetings Journal
Source: IQVIA Channel Dynamics
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 37
Adaptation has focused on enhanced patient support and
new HCP engagement models
Shifted Messaging
Early DTC & Social Highlight advantages of at home
Platform administration during the
Accelerated DTC to first month, pandemic
including TV ads and built social
platform
Telemedicine scheduling
Redirected patients to online community of physicians.
Shipping to patient pharmacy
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 38
Biopharma in-person details have rebounded to 34% vs. baseline US Primary Intelligence
Cardiology and Gastroenterology in-person both exceed 50% of baseline, while Oncology in-person remains
lowest at 16%
Biopharma In-Person Details In-Person Details as % of Baseline
100%
Oncology 16%
• Specialty continues to lead with 38% vs. baseline
90%
• Primary Care and Oncology in-person details are at 32% Endocrinology 24%
80% and 16% of baseline, respectively
Rheumatology 26%
70%
Nephrology 30%
60%
Primary Care 32%
50%
Biopharma 34%
40% 34%
Psychiatry 38%
30%
Neurology 42%
20%
Respiratory 45%
10% 16%
Dermatology 47%
0%
4/3
5/1
5/8
6/5
7/3
8/7
9/4
1/1
1/8
10/16
10/23
10/30
11/13
11/20
11/27
12/11
12/18
12/25
3/13
3/20
3/27
4/10
4/17
4/24
5/15
5/22
5/29
6/12
6/19
6/26
7/10
7/17
7/24
7/31
8/14
8/21
8/28
9/11
9/18
9/25
10/2
10/9
11/6
12/4
Cardiology 51%
Base1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44
Gastroenterology 53%
Oncology Primary Care Specialty Total
Note that weeks 12, 17, 27, 38, 42 and 43 are holiday weeks; Baseline is the weekly average of the 8 weeks ending 3/6/20 of stable detail, patient visit and treatment volumes.
BrandImpact HCP Network = ~3600 unique HCPs including: Oncology, Specialty and Primary Care; Specialty includes, but not limited to, Allergy, Cardiology, Dermatology, Gastroenterology, Endocrinology, Neurology,
Pulmonology, Psychiatry and Rheumatology
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 39
Recently, we observe a slow return to F2F detailing
for some specialties, though most remain remote
Gastros saw a more pronounced shift back toward in-person detailing in September, but Oncs saw a drastic
and sustained loss of F2F visits
80% In-person Details as % of Total Details
Cardio HCPs quickly pivoted during re-openings, stressing
70% importance of ability to redeploy sales force to field
61%
60%
58%
50%
42%
40%
36%
30% 31%
20% 20%
6/5/20
7/3/20
8/7/20
9/4/20
1/1/21
1/8/21
2/5/21
10/16/20
10/23/20
10/30/20
11/13/20
11/20/20
11/27/20
12/11/20
12/18/20
12/25/20
5/15/20
5/22/20
5/29/20
6/12/20
6/19/20
6/26/20
7/10/20
7/17/20
7/24/20
7/31/20
8/14/20
8/21/20
8/28/20
9/11/20
9/18/20
9/25/20
10/2/20
10/9/20
11/6/20
12/4/20
1/15/21
1/22/21
1/29/21
Cardio Gastro Neuro Onc PCP Rheum
Source: IQVIA BrandImpact; Baseline is the weekly average of the 8 weeks ending 3/6/20 of stable detail, patient visit and treatment volumes
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 40
In the midst of COVID-19, organizations must adapt their
promotional strategy to adjust to the rapidly changing environment
Commercialization Commercialization
Simple Complex Simple Complex
Challenges to
Easy to engage No/Low OOP, no Complex
engage (e.g.
patient population PA/SE Reimbursement
elderly, pediatric)
No need for
No diagnostic or Diagnostic or labs Need for disease
disease
labs required required education
education
Q: To what extent is a 1-1 videoconference with a biopharma company representative as helpful/valuable as an in-person visit?
Q: If you could choose the ideal mix of meeting/receiving information from a biopharma company representative that you know and trust, what % would you assign to each method below?
N = 300: Sample of respondents from BrandImpact Syndicated Physician panel, evenly split among Primary care, Specialty (mix),and Oncology
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 44
Next-decade priorities for biopharma
Re-define customer
engagement
Patient access,
utilization and outcomes
Re-evaluate
Healthcare portfolio priorities
system
impact Shifting sites of care,
boosted by technology Next-Decade
Systems and
Biopharma
analytics
Priorities
Commercial
Life disruption
Sciences Address care gaps
impact for patients
Launch and
product uptake
Re-think evidence
development
46
Across EU4 & UK, COVID-19 has negatively impacted pharma sales
evolution across channels
Note: a. Retail pharmacy sales/Rx data has been used across countries. Any cross-country analysis needs to account for differences in healthcare systems
1: Weekly sell out data –Germany, Spain, Italy, France, UK (Rx) – Latest week starting 29th March 2021
2: Monthly IQVIA MIDAS data – Hospital panel –Germany, Spain, UK, France, Italy – Latest month - February 2021
**Source: Center for System Science and Engineering (CSSE) at John Hopkins University (JHU), data extracted on 27th April 2021
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 47
Across EU4 & UK, overall promotional volume and F2F interactions
substantially improved compared to 2020
April* 2020 vs. April* 2021 – % Change in absolute recorded HCP interaction volume
YoY
+139% +23% +102% +67% +48%
% Change
% Change in overall
+138% points -6% points +124% points +73% points +54% points
interactions++
% Change in F2F
+2278% points +301% points +456% points +495% points +147% points
interactions++
2,300 2265%
454%
388%
400
% Change
F2F
300 243% Remote
200
100 58% 48%
16% 34% 32%
0
-25%
-100
Italy Germany Spain France UK
*30 day period to 14/03; ++ Change over previous release (30 day period to 14/03)
Source: IQVIA European Thought Leadership; ChannelDynamics 25/04/2021; F2F includes detailing and meetings, Remote includes phone detailing, e-detailing (live+automated), postal & e-mailings, e-meetings
(live+automated)
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 48
Within both Retail and Consumer Health market, decline is observed across
all EU4 & UK in latest week of current year
% Growth in Units – Rx retail market, Hospital market, Consumer Health market
Retail Rx market Hospital market Consumer Health market
*% Growth – Units Current Year vs. % Growth – Units Current Year vs. *% Growth – Units Current Year vs.
same week Previous Year same month Previous Year same week Previous Year
80% EU4 & UK 40% EU4 & UK 80% EU4 & UK
% Growth – Units
% Growth – Units
2021 compared 20% 40% to 2020 calibrated
40%
to 2020 calibrated values^
values^ 10% 20%
20%
0% 0%
0%
-10% -20%
-20% -40%
-20%
W42: 12-Oct
W22: 25-May
W46: 09-Nov
W50: 07-Dec
W14: 30-Mar
W18: 27-Apr
W22: 25-May
W34: 17-Aug
W38: 14-Sep
W2: 04-Jan
W6: 01-Feb
W10: 01-Mar
W14: 29-Mar
W14: 30-Mar
W18: 27-Apr
W34: 17-Aug
W38: 14-Sep
W2: 04-Jan
W6: 01-Feb
W10: 01-Mar
W14: 29-Mar
W26: 22-Jun
W30: 20-Jul
W26: 22-Jun
W30: 20-Jul
-40%
Mar-20
May-20
Jul-20
Apr-20
Feb-20
Oct-20
Feb-21
Jan-20
Jun-20
Aug-20
Sep-20
Nov-20
Dec-20
Jan-21
Week Starting Dates Month Week Starting Dates
Top* 2 ATC3 classes within Top* 5 Units Growth Units Growth Units Growth
% Growth – Units Current Year vs. same week Previous Year ATC1 classes by Units Growth YTD Jan 2021 Latest Week YTD 2021
Total market and Top 5* YTD 2021 vs. YTD 2020 vs. 2020 2021 vs. 2020 vs. 2020
Stop-and-Go Local Lockdowns
Partial Lockdown Rx Market -9.4% -3.3% -6.2%
through the entire winter
40%
Dermatologicals -2.0% 2.1% 0.0%
Top Corticosteroids Combs 0.2% 5.3% 1.7%
20% Top Corticosteroids Plain 1.1% 0.1% 1.4%
% Growth – Units
W42: 12-Oct
W44: 26-Oct
W2: 04-Jan
W4: 18-Jan
W10: 01-Mar
W12: 15-Mar
W14: 29-Mar
W16: 13-Apr
W18: 27-Apr
W20: 11-May
W22: 25-May
W24: 08-Jun
W26: 22-Jun
W28: 06-Jul
W30: 20-Jul
W32: 03-Aug
W34: 17-Aug
W36: 31-Aug
W38: 14-Sep
W40: 28-Sep
W6: 01-Feb
W8: 15-Feb
Hypnotics & Sedatives 1.5% -0.1% 1.6%
Anti-Epileptics -1.5% 5.6% 1.3%
Alimentary tract and metabolism -3.1% -5.0% -2.0%
Week Starting Dates Vit A & D Inc. Combs 17.3% 0.4% 14.5%
Rx Market Dermatologicals Antacids Antiflatulents 3.4% 2.7% 2.8%
Genito-urinary system and sex hormones Cardiovascular system
Nervous system Alimentary tract and metabolism
*Top in terms of YTD Growth
^Week 10 to Week 25 of 2020 takes 2019 actuals and applies the average YoY growth rate from the “steady state (SS)” period of 2020 (week 26-52)
Source: IQVIA weekly sell out data – Week 14 2020 starting 30/03/2020; Week 14 (Latest Week) 2021 starting 29/03/2021 | Retail pharmacy panel – captures sales of products at retail pharmacies
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 50
The Italian hospital market showed a YTD decline of ~21% compared to
2020; Within top 5 classes alimentary tract & metabolism was worse affected
May-20
Jul-20
Apr-20
Feb-20
Oct-20
Nov-20
Dec-20
Feb-21
Jan-20
Jun-20
Aug-20
Sep-20
Jan-21
Genito-urinary system and sex
-33.9% -28.1% -31.1%
hormones
Hospital total
Antineoplastic and immunomodulating agents
Musculo-skeletal system
Systemic hormonal preparations, excluding sex hormones and insulins
Nervous system
Alimentary tract and metabolism
CH Categories and top* 2 classes Units Growth Units Growth Units Growth
% Growth – Units Current Year vs. same week Previous Year within each category by Units Growth Jan 2021 Latest Week YTD 2021
CH market and CH categories YTD 2021 vs. YTD 2020 vs. 2020 2021 vs. 2020 vs. 2020
Stop-and-Go Local Lockdowns Partial Lockdown CH Market -10.1% -4.5% -7.3%
80% through the entire winter
Over-the-Counter Drugs (OTC) -8.3% -1.4% -7.6%
2021 compared to 2020
60% calibrated values^ Circulatory Products 4.0% 3.5% 4.1%
40%
Supplements, Tonics And Other 9.8% -2.9% 0.8%
Stimulants
20% Personal Care (PEC) -22.3% -5.3% -16.5%
Hair Products -7.1% 11.1% -0.5%
0%
Personal Hygiene 8.2% -0.3% -3.7%
W42: 12-Oct
W44: 26-Oct
W10: 01-Mar
W12: 15-Mar
W14: 29-Mar
W16: 13-Apr
W18: 27-Apr
W20: 11-May
W22: 25-May
W28: 06-Jul
W30: 20-Jul
W46: 09-Nov
W48: 23-Nov
W50: 07-Dec
W52: 21-Dec
W24: 08-Jun
W26: 22-Jun
W32: 03-Aug
W34: 17-Aug
W36: 31-Aug
W38: 14-Sep
W40: 28-Sep
W2: 04-Jan
W4: 18-Jan
W6: 01-Feb
W8: 15-Feb
Nutrition (NTR) -8.7% -0.9% -7.7%
Enteral Nutrition Products 6.6% 8.6% 3.7%
Gluten-Free & Low Protein Products -8.6% 4.5% -4.5%
*Top in terms of YTD Growth; ^Week 10 to Week 25 of 2020 takes 2019 actuals and applies the average YoY growth rate from the “steady state (SS)” period of 2020 (week 26-52)
Source: IQVIA weekly sell out data – Week 14 2020 starting 30/03/2020; Week 14 (Latest Week) 2021 starting 29/03/2021 | Retail pharmacy panel – captures sales of products at retail pharmacies
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 52
In Italy, F2F detailing still holds major share of the market; Overall promotion
has improved significantly compared to 2020 but still lower than 2019
Top* 2 ATC3 classes within Top* 5 Units Growth Units Growth Units Growth
% Growth – Units Current Year vs. same week Previous Year ATC1 classes by Units Growth YTD Jan 2021 Latest Week YTD 2021
Total market and Top 5* YTD 2021 vs. YTD 2020 vs. 2020 2021 vs. 2020 vs. 2020
One-month partial Rx Market -11.2% -28.6% -7.2%
national lockdown
100% Antineoplastic and immunomodulating
0.3% -21.2% 2.5%
agents
80% 2021 compared to 2020
calibrated values^ Protein Kinase Inhibitor A-Neo 9.4% -3.6% 10.5%
60% All Other Antineoplastics 8.0% -20.1% 9.0%
% Growth – Units
W42: 12-Oct
W44: 26-Oct
W2: 04-Jan
W4: 18-Jan
W10: 01-Mar
W12: 15-Mar
W14: 29-Mar
W16: 13-Apr
W18: 27-Apr
W20: 11-May
W22: 25-May
W24: 08-Jun
W26: 22-Jun
W28: 06-Jul
W30: 20-Jul
W32: 03-Aug
W34: 17-Aug
W36: 31-Aug
W38: 14-Sep
W40: 28-Sep
W6: 01-Feb
W8: 15-Feb
GLP-1 Agonist A-Diabetes 35.9% -7.5% 36.0%
Inflammatory Bowel Disorder Products -0.8% -20.6% 1.3%
Dermatologicals -7.7% -28.4% -2.0%
Top Corticosteroids Plain -6.6% -28.0% -0.4%
Week Starting Dates
Rx Market Antineoplastic and immunomodulating agents Other N-Ster Inflam Skin -8.7% -25.3% -0.7%
Blood and blood forming organs Cardiovascular system
Alimentary tract and metabolism Dermatologicals
*Top in terms of YTD Growth; ^Week 10 to Week 25 of 2020 takes 2019 actuals and applies the average YoY growth rate from the “steady state (SS)” period of 2020 (week 26-52)
Source: IQVIA weekly sell out data – Week 14 2020 starting 30/03/2020; Week 14 (Latest Week) 2021 starting 29/03/2021 | Retail pharmacy panel – captures sales of products at retail pharmacies
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 54
The German hospital market showed a decline of ~16% in February 2021
compared to the same month last year
% Growth – Units in Current Year vs. same month Previous Year Top* 10 ATC Classes by Units Growth
Units Growth Units Growth Units Growth
Total hospital market and Top 5* YTD Jan 2021 Latest Month YTD 2021
YTD 2021 vs. YTD 2020
vs. 2020 2021 vs. 2020 vs. 2020
One-month partial
Hospital Market -25.3% -16.2% -20.9%
national lockdown
15%
Blood and blood forming organs -21.7% -12.3% -17.1%
Systemic hormonal preparations,
-20.4% -13.9% -17.3%
5% excluding sex hormones and insulins
Genito-urinary system and sex
-23.9% -12.3% -18.4%
% Growth – Units
hormones
-5%
Antineoplastic and immunomodulating
-27.2% -11.7% -19.9%
agents
Mar-20
Apr-20
Jul-20
Feb-21
Oct-20
Aug-20
Sep-20
Nov-20
Dec-20
Jan-20
Jun-20
Jan-21
Dermatologicals -27.4% -19.4% -23.6%
Hospital Market
Blood and blood forming organs
Systemic hormonal preparations, excluding sex hormones and insulins
Genito-urinary system and sex hormones
Antineoplastic and immunomodulating agents
Alimentary tract and metabolism
*Top in terms of YTD Growth
Source: IQVIA MIDAS data – starting 01/01/2020 | Hospital panel
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 55
The German consumer health market has shown a YTD decline compared to
the same period last year
% Growth – Units Current Year vs. same week Previous Year CH Categories and top* 2 classes Units Growth Units Growth Units Growth
Total market and Top 5* YTD within each category by Units Growth Jan 2021 Latest Week YTD 2021
YTD 2021 vs. YTD 2020 vs. 2020 2021 vs. 2020 vs. 2020
50% One-month partial CH Market -22.6% -18.9% -19.6%
national lockdown 2021 compared to 2020
40% Over-the-Counter Drugs (OTC) -19.0% -17.9% -12.1%
calibrated values^
30% Vitamins, Minerals And Nutritional
Supplements, Tonics And Other -0.7% -18.2% -0.8%
20% Stimulants
% Growth – Units
W46: 09-Nov
W48: 23-Nov
W50: 07-Dec
W52: 21-Dec
W14: 30-Mar
W42: 12-Oct
W44: 26-Oct
W2: 04-Jan
W4: 18-Jan
W10: 01-Mar
W12: 15-Mar
W14: 29-Mar
W16: 13-Apr
W18: 27-Apr
W28: 06-Jul
W30: 20-Jul
W24: 08-Jun
W26: 22-Jun
W32: 03-Aug
W34: 17-Aug
W36: 31-Aug
W38: 14-Sep
W40: 28-Sep
W6: 01-Feb
W8: 15-Feb
Enteral Nutrition Products -1.0% -12.0% 1.5%
Baby Foods -14.9% -16.9% -0.4%
*Top in terms of YTD Growth; ^Week 10 to Week 25 of 2020 takes 2019 actuals and applies the average YoY growth rate from the “steady state (SS)” period of 2020 (week 26-52)
Source: IQVIA weekly sell out data – Week 14 2020 starting 30/03/2020; Week 14 (Latest Week) 2021 starting 29/03/2021 | Retail pharmacy panel – captures sales of products at retail pharmacies
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 56
In Germany, Postal mailing and E-mail holds major share of
promotional volume; F2F interactions show growth compared to 2020
9%
Top* 2 ATC3 classes within Top* 5 Units Growth Units Growth Units Growth
% Growth – Units Current Year vs. same week Previous Year ATC1 classes by Units Growth YTD Jan 2021 Latest Week YTD 2021
Total market and Top 5* YTD 2021 vs. YTD 2020 vs. 2020 2021 vs. 2020 vs. 2020
35% Lockdown
Nationwide nighttime curfew Rx Market -4.1% -11.7% -3.5%
during 2nd wave
25% Alimentary tract and metabolism 3.5% -9.5% 2.3%
SGLT2 Inhibitor A-Diabetes 23.3% 19.4% 24.0%
15% GLP-1 Agonist A-Diabetes 22.6% 21.4% 23.7%
% Growth – Units
W20: 11-May
W22: 25-May
W32: 03-Aug
W34: 17-Aug
W36: 31-Aug
W38: 14-Sep
W40: 28-Sep
W42: 12-Oct
W44: 26-Oct
W2: 04-Jan
W4: 18-Jan
W6: 01-Feb
W8: 15-Feb
W10: 01-Mar
W12: 15-Mar
W14: 29-Mar
W16: 13-Apr
W18: 27-Apr
W28: 06-Jul
W30: 20-Jul
W24: 08-Jun
W26: 22-Jun
Mar-20
Apr-20
Jul-20
Feb-21
Oct-20
Aug-20
Sep-20
Nov-20
Dec-20
Jan-20
Jun-20
Jan-21
Dermatologicals -27.6% -1.6% -16.1%
Hospital Market
Antineoplastic and immunomodulating agents
Sensory organs
Systemic hormonal preparations, excluding sex hormones and insulins
Blood and blood forming organs
Genito-urinary system and sex hormones
*Top in terms of YTD Growth
Source: IQVIA MIDAS data – starting 01/01/2020 | Hospital panel
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 59
The Spanish consumer health market showed YTD decline compared to
same period of 2020, while high growth continued in PAC category
CH Categories and top* 2 classes Units Growth Units Growth Units Growth
% Growth – Units Current Year vs. same week Previous Year within each category by Units Growth Jan 2021 Latest Week YTD 2021
CH market and CH categories YTD 2021 vs. YTD 2020 vs. 2020 2021 vs. 2020 vs. 2020
Lockdown during 2nd CH Market -15.0% -10.4% -10.8%
Nationwide nighttime curfew
wave
35% Over-the-Counter Drugs (OTC) -15.4% -18.4% -14.8%
2021 compared to Skin Treatment 9.9% -14.5% -0.7%
25%
2020 calibrated
Vitamins, Minerals And Nutritional
values^
Supplements, Tonics And Other 8.2% -24.0% -1.2%
15%
Stimulants
% Growth – Units
W42: 12-Oct
W44: 26-Oct
W10: 01-Mar
W12: 15-Mar
W14: 29-Mar
W16: 13-Apr
W18: 27-Apr
W20: 11-May
W22: 25-May
W46: 09-Nov
W48: 23-Nov
W50: 07-Dec
W52: 21-Dec
W2: 04-Jan
W4: 18-Jan
W24: 08-Jun
W26: 22-Jun
W28: 06-Jul
W30: 20-Jul
W32: 03-Aug
W34: 17-Aug
W36: 31-Aug
W38: 14-Sep
W40: 28-Sep
W6: 01-Feb
W8: 15-Feb
Baby Foods -16.6% -16.5% -17.1%
387%
19%
46% 500%
F2F Detailing
24% F2F Meeting
66%
E-Detailing
1% Phone Detailing
-7%
19% E-meetings
28%
E-mail 138%
Postal Mailing
2% 13%
Instant Messaging/Texting 44%
2%
25%
18% 3%
2% 1%
April April All channels total 102%
2020 2021
Results from CD Spain panel of 2,500 HCPs *30 day period to 25/04
Source: IQVIA European Thought Leadership; ChannelDynamics 25/04/2021
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 61
The French retail prescription market showed a YTD decline compared to the
same period last year
% Growth – Units Current Year vs. same week Previous Year Top* 2 ATC3 classes within Top* 5 Units Growth Units Growth Units Growth
Total market and Top 5* YTD ATC1 classes by Units Growth YTD Jan 2021 Latest Week YTD 2021
Second national 2021 vs. YTD 2020 vs. 2020 2021 vs. 2020 vs. 2020
35%
lockdown Rx Market -6.2% -1.2% -4.1%
25% 2021 compared to 2020 Alimentary tract and metabolism 2.9% 3.7% 5.3%
calibrated values^ Vit A & D Inc. Combs 42.9% 23.1% 38.2%
15%
GLP-1 Agonist A-Diabetes 18.8% 21.0% 18.7%
% Growth – Units
W32: 03-Aug
W34: 17-Aug
W36: 31-Aug
W38: 14-Sep
W40: 28-Sep
W6: 01-Feb
W8: 15-Feb
W10: 01-Mar
W12: 15-Mar
W14: 29-Mar
W24: 08-Jun
W26: 22-Jun
W28: 06-Jul
W30: 20-Jul
*Top in terms of YTD Growth; ^Week 10 to Week 25 of 2020 takes 2019 actuals and applies the average YoY growth rate from the “steady state (SS)” period of 2020 (week 26-52)
Source: IQVIA weekly sell out data – Week 14 2020 starting 30/03/2020; Week 14 (Latest Week) 2021 starting 29/03/2021 | Retail pharmacy panel – captures sales of products at retail pharmacies
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 62
The French hospital market showed YTD decline compared to 2020 whereas
antiparasitic, insecticides & repellents category showed growth since Jan’21
Mar-20
Apr-20
Jul-20
Feb-21
Oct-20
Aug-20
Sep-20
Nov-20
Dec-20
Jan-20
Jun-20
Jan-21
Cardiovascular system -20.3% -13.9% -17.2%
Hospital Market
Antiparasitic products, insecticides and repellents
Genito-urinary system and sex hormones
Musculo-skeletal system
Antineoplastic and immunomodulating agents
Blood and blood forming organs
*Top in terms of YTD Growth
Source: IQVIA MIDAS data – starting 01/01/2020 | Hospital panel
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 63
The French CH market has shown stability in latest week compared to same
week of 2020
CH Categories and top* 2 classes Units Growth Units Growth Units Growth
% Growth – Units Current Year vs. same week Previous Year within each category by Units Growth Jan 2021 Latest Week YTD 2021
CH market and CH categories YTD 2021 vs. YTD 2020 vs. 2020 2021 vs. 2020 vs. 2020
40% Second national CH Market -9.9% 0.4% -7.0%
lockdown
30% Over-the-Counter Drugs (OTC) 2.1% -1.0% 0.2%
2021 compared to 2020 Vitamins, Minerals And Nutritional
20% calibrated values^ Supplements, Tonics And Other 8.9% -1.3% 3.3%
Stimulants
% Growth – Units
W42: 12-Oct
W44: 26-Oct
W10: 01-Mar
W12: 15-Mar
W14: 29-Mar
W16: 13-Apr
W18: 27-Apr
W20: 11-May
W22: 25-May
W46: 09-Nov
W48: 23-Nov
W50: 07-Dec
W52: 21-Dec
W24: 08-Jun
W26: 22-Jun
W28: 06-Jul
W30: 20-Jul
W2: 04-Jan
W4: 18-Jan
W32: 03-Aug
W34: 17-Aug
W36: 31-Aug
W38: 14-Sep
W40: 28-Sep
W6: 01-Feb
W8: 15-Feb
Baby Foods -0.9% 4.0% 0.0%
Top* 2 ATC3 classes within Top* 5 Units Growth Units Growth Units Growth
% Growth – Units Current Year vs. same week Previous Year ATC1 classes by Units Growth YTD Jan 2021 Latest Week YTD 2021
Total market and Top 5* YTD 2021 vs. YTD 2020 vs. 2020 2021 vs. 2020 vs. 2020
Second national Lockdown during 2nd Rx Market 5.5% -7.8% -2.3%
60% lockdown for 4 weeks wave
Systemic hormonal preparations,
2021 compared to 11.0% 5.0% 5.6%
excluding sex hormones and insulins
2020 calibrated
40%
values^ Thyroid Preparations 9.7% 0.3% 4.4%
% Growth – Units
W28: 06-Jul
W30: 20-Jul
W46: 09-Nov
W48: 23-Nov
W50: 07-Dec
W52: 21-Dec
W2: 04-Jan
W4: 18-Jan
W32: 03-Aug
W34: 17-Aug
W36: 31-Aug
W38: 14-Sep
W40: 28-Sep
W6: 01-Feb
W8: 15-Feb
W10: 01-Mar
W12: 15-Mar
W14: 29-Mar
W24: 08-Jun
W26: 22-Jun
0%
Nervous system -4.0% -5.9% -4.9%
Anti-infective for systemic use -5.8% -8.6% -7.2%
-10%
Blood and blood forming organs -8.8% -8.5% -8.7%
Mar-20
Apr-20
Jul-20
Feb-21
Oct-20
Aug-20
Sep-20
Nov-20
Dec-20
Jan-20
Jun-20
Jan-21
hormones
Hospital Market
Musculo-skeletal system
Antineoplastic and immunomodulating agents
Cardiovascular system
Nervous system
Antiinfectives for systemic use
*Top in terms of YTD Growth; Source: IQVIA MIDAS data – starting 01/01/2020 | Hospital panel
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 67
The UK consumer health market showed decline of ~10% in latest week
compared to same week of 2020
% Growth – Units Current Year vs. same week Previous Year CH Categories and top* 2 classes Units Growth Units Growth Units Growth
CH market and CH categories within each category by Units Growth Jan 2021 Latest Week YTD 2021
YTD 2021 vs. YTD 2020 vs. 2020 2021 vs. 2020 vs. 2020
70% Second national Lockdown during 2nd CH Market -2.2% -10.0% -6.8%
lockdown for 4 weeks wave
Over-the-Counter Drugs (OTC) 7.6% -3.7% 2.5%
50% 2021 compared to
2020 calibrated Digest & Oth Intest Prod 15.2% 0.8% 7.1%
values^
30% Vitamins, Minerals And Nutritional
Supplements, Tonics And Other 14.4% -10.1% 5.1%
% Growth – Units
Stimulants
10%
Personal Care (PEC) -4.0% -5.5% -7.8%
Unisex Beauty Products -6.3% -15.8% -5.9%
-10%
Beauty Products For Women -15.1% -7.2% -8.7%
W42: 12-Oct
W44: 26-Oct
W2: 04-Jan
W4: 18-Jan
W10: 01-Mar
W12: 15-Mar
W14: 29-Mar
W16: 13-Apr
W18: 27-Apr
W20: 11-May
W22: 25-May
W24: 08-Jun
W26: 22-Jun
W28: 06-Jul
W30: 20-Jul
W32: 03-Aug
W34: 17-Aug
W36: 31-Aug
W38: 14-Sep
W40: 28-Sep
W6: 01-Feb
W8: 15-Feb
Baby Foods 2.5% 11.1% -3.9%
$ Million
Cardiology 5%
$100.0
Respiratory
7% $55.1 $54.5
$46.0
$50.0
Hematology
14%
Infectious
Disease 9% $-
Zolgensma Trikafta Veklury Rinvoq Polivy
CNS 9% (Novartis) (Vertex (Gilead ) (Abbvie) (Roche)
Immunology 9% Pharma)
Spinal Diffuse Large
Cystic Rheumatoid
Muscular COVID-19 B-Cell
% share represents the number of 2020 NAS launches in particular therapy area Fibrosis Arthritis
Atrophy Lymphoma
*NAS: New active substances
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 70
Appendix: Data Sources
and Methodology
71
Sources from secondary data research
Approved vaccines and advance purchase agreements
Vaccination Strategies (Slide # 6)
(Slide # 3-4)
Please note: IQVIA is not accountable for the accuracy of information from external data sources
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 72
Sources from secondary data research
Italy: France:
• https://www.thelocal.de/20210415/compared-how-countries-around-europe-are- • https://www.aa.com.tr/en/health/1-in-5-adults-in-france-vaccinated-pm/2202977
organising-their-covid-vaccine-rollouts/ • https://www.france24.com/en/europe/20210304-france-aims-to-vaccinate-30-million-
• https://www.usnews.com/news/world/articles/2021-03-13/italy-announces-plan-to- against-covid-19-by-the-summer
vaccinate-at-least-80-of-population-by-september • https://www.thelocal.fr/20210104/explainer-how-france-is-changing-its-covid-19-
• https://www.bmj.com/content/373/bmj.n905 vaccine-strategy
• https://www.vaccinarsinsardegna.org/en/notizie/2020/12/vaccinazione-anti-sars- • https://www.thelocal.de/20210415/compared-how-countries-around-europe-are-
cov-2-pubblicato-piano-strategico organising-their-covid-vaccine-rollouts/
• https://www.archpaper.com/2020/12/stefano-boeri-reveals-a-pavilion-and- • https://www.thelocal.com/20210420/drivers-shop-staff-cleaners-france-lists-20-
marketing-campaign-to-get-italians-excited-covid-19-vaccination/ priority-jobs-for-covid-vaccines/
• https://www.livemint.com/news/world/italys-covid-19-vaccinations-bypassed-the- Germany:
elderly-and-more-are-dying-11618402761694.html • https://www.thelocal.de/20210415/compared-how-countries-around-europe-are-
• https://www.scmp.com/video/coronavirus/3125687/italy-resumes-partial- organising-their-covid-vaccine-rollouts/
coronavirus-lockdown-country-fights-new-wave • https://www.dw.com/en/germany-merkel-state-leaders-agree-on-strategy-to-jump-
• https://www.wantedinrome.com/news/italy-to-ease-covid-19-restrictions-from-26- start-vaccinations/a-56931483#:~:text=News-
april.html ,Germany%3A%20Merkel%2C%20state%20leaders%20agree%20on%20strategy
%20to%20jump%2D,France%20and%20the%20Czech%20Republic
• https://www.iamexpat.de/expat-info/german-expat-news/gps-join-germanys-
vaccination-drive-what-you-need-know
• https://www.thelocal.de/20210309/explained-when-will-i-be-in-line-for-a-vaccination-
in-germany/
Please note: IQVIA is not accountable for the accuracy of information from external data sources
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 73
Sources from secondary data research
Please note: IQVIA is not accountable for the accuracy of information from external data sources
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 74
Sources from secondary data research
• https://www.healthcareitnews.com/news/emea/uk-use-ai-covid-19-vaccine- • https://www.healthcareitnews.com/news/emea/uk-tech-company-launches-global-
side-effects covid-and-vaccination-passport
• https://www.dw.com/en/german-technology-aids-covid-vaccine-logistics/a-55736267 • https://www.schengenvisainfo.com/news/france-set-to-trial-vaccine-passport-for-
• https://www.lbc.co.uk/news/online-covid-vaccine-calculator/ some-air-passengers/
• https://www.euractiv.com/section/justice-home-affairs/news/spain-to-keep-registry- • https://www.schengenvisainfo.com/news/list-of-eu-countries-issuing-asking-for-
of-people-who-refuse-covid-vaccine/ vaccination-certificates/
• http://www.pmlive.com/pharma_news/four_european_nations_form_alliance_to_fast • https://www.mobihealthnews.com/news/emea/france-uses-medication-shield-
-track_covid-19_vaccine_1341492 technology-part-covid-19-vaccination-campaign#:~:text=EMEA-
,France%20uses%20Medication%20Shield%20technology%20as%20part%20of%2
• https://www.nes.scot.nhs.uk/news/new-app-supports-covid-vaccine-rollout/ 0COVID%2D19,safety%20of%20the%20vaccination%20programme
• https://www.ukauthority.com/articles/scotland-launches-vaccination-app-for- • https://www.rfi.fr/en/france/20210404-grassroots-french-covid-app-launched-to-
care-staff/ prevent-wasting-vaccine-doses-health-mobile-phone
• https://www.reuters.com/article/us-health-coronavirus-germany-certificat- • https://www.cnbc.com/2021/01/19/uk-hospitals-use-blockchain-to-track-coronavirus-
idUSKCN2AT36D vaccine-temperature.html
• https://newseu.cgtn.com/news/2021-03-06/Spain-injects-urgency-for-vaccine- • https://www.businesswire.com/news/home/20210202005840/en/ACF-Technologies-
passports-to-boost-tourism-YonbVr83Ys/index.html to-Support-UK%E2%80%99s-Mass-Vaccination-Goals-with-Intelligent-Appointment-
• https://www.spainvisa.eu/spain-introduce-covid-19-vaccination-certificate/ Scheduling
• https://www.livemint.com/news/world/new-tech-to-pick-out-people-at-high-covid-19-
risk-in-england-for-vaccines-11613486570521.html
Please note: IQVIA is not accountable for the accuracy of information from external data sources
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 75
Understanding vaccination analysis data
• Vaccination rollout data is sourced from the OWID tracker
- Max Roser, Hannah Ritchie, Esteban Ortiz-Ospina and Joe Hasell (2020) - "Coronavirus Pandemic (COVID-19)". Published online at
OurWorldInData.org. Retrieved from: 'https://ourworldindata.org/coronavirus’
- Data was processed using IQVIA methodologies and readout metrics may therefore differ from original source
• Vaccine approval/emergency authorisation data is sourced from McGill University, Financial Times, RAPS, and New York Times
vaccine trackers
- https://covid19.trackvaccines.org/, https://www.ft.com/, https://www.nytimes.com/interactive, https://www.raps.org/
• Vaccine policy categorisation: https://www.bsg.ox.ac.uk/research/research-projects/coronavirus-government-response-tracker
• Vaccination rollouts are highly dynamic with regular data updates. The analysis in this deck are based on data released 22/04/2021
• Assumptions/considerations
- Number of vaccinated patients will differ between vaccines depending on dose regimen and national rollout policy
- Vaccines with approval, emergency authorisation, or equivalent are noted on slides for a given country. Vaccines with supply agreements
only are excluded
› Approval or emergency authorisation does not necessarily reflect use
› EMA authorisation represents authorisation in all EU countries plus Norway, Iceland, Liechtenstein
- If multiple vaccines are available in a country, then combined number of doses is presented
- Reporting timepoints differ between countries
- Only reported vaccination rollout can be tracked and therefore unreported vaccination rollout levels may differ
• COVID-19 vaccination - Recent news updates from following links: BBC1, Reuters2, Reuters3, Reuters4, Reuters5 J&J side effects: BBC6
,EMA7, FDA/CDC9, WP10 Sinovac: SSRN11, BBC12, Reuters13, SCMP14, Reuters15
Source: IQVIA European Thought Leadership
Impact of COVID-19 on the Pharmaceutical Market – EU4 & UK - April 2021 76
IQVIA Sales Data Offerings Used and Methodology