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    Terrain Buyer Comp Shopping

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    api-513411115

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    © All Rights Reserved
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    Terrain Buyer Comp Shopping

    Uploaded by

    api-513411115
    184 views4 pages

    Original Title

    terrain buyer comp shopping

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    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Download as pdf
    184 views4 pages

    Terrain Buyer Comp Shopping

    Uploaded by

    api-513411115

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Download as pdf
    of 4
    PRESENTATION BY MADISON PFAFF RCO gov Mp Sy yY a o s ons & Q@ Target Customer (Buyer Persona): Terrain Creative Reliable Environmentally aware Humble Organized This is Theresa 50 y/o Works in business Lives in the suburbs $95,000+ income One of Theresa's favorite hobbies is tending to her garden and growing fresh flowers that she can place around her home. She also loves to host and have her friends and family over for brunches or dinners. Product Analysis Citrus Mimosa Sugar Cube Kit (Sugar Cubes with Flavoring) Made with Cane Sugar and Natural Oils $36.00 Emotional Aspect: Playful, Fun Promise Made: Enhance drinking experience Rational Aspect: Improves / enhances taste of beverage Key Benefits (3): + Adds Flavor + Good for travel as well ‘+ Allows for customization of beverage Unique Selling Point: Multiple flavors per pack allows experimentation Colorful Floral Coupe Glasses Made of Glass $56.00 Emotional Aspect: Visually Pleasing; Whimsical Promise Made: Add color and whimsy to bar glasses collection Rational Aspect: Drinking glasses Key Benefits (3) + Visually pleasing + Ideal glass for drinking, champagne * Colorful and detailed Unique Selling Point: Comes in three different colors and engraved Overall, the spring collection features many natural materials such as wood and clay, items to fulfill outdoor needs, and pops of coor Category: Decor Product Idea rrosicename: biodegradable conte ‘Material: Biodegradable tissue paper Color story: neutrals, gold, and perhaps soft pink to match the aesthetic of the rest of the store Price Point: $25.00 Emotional Aspect: Fun for a celebration Promise made: Guilt-free celebrating Rational Aspect: Better alternative to plastic confetti Key Benefits: + Sustainable + Environmentally Minded + Good Gift + Unique Selling Point: Unique and matches the store's and consumers’ values

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