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    Reviewd Brand Activation Budget

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    ATJ Marketing
    The document outlines the estimated and actual costs of a brand activation budget for marketing. The estimated budget was SAR 920,895 but the actual cost was SAR 297,903. The largest estimated costs were for outdoor media at SAR 262,395, trucks at SAR 400,000, and events like a shopping mall event at SAR 120,000. The largest actual costs were for stationery at SAR 22,750, trucks at SAR 78,653, and POS display stands at SAR 127,000. The budget categories included communications, paid advertising, branding and creative, events, promotions, and advertising.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Reviewd Brand Activation Budget

    Uploaded by

    ATJ Marketing
    13 views4 pages
    The document outlines the estimated and actual costs of a brand activation budget for marketing. The estimated budget was SAR 920,895 but the actual cost was SAR 297,903. The largest estimated costs were for outdoor media at SAR 262,395, trucks at SAR 400,000, and events like a shopping mall event at SAR 120,000. The largest actual costs were for stationery at SAR 22,750, trucks at SAR 78,653, and POS display stands at SAR 127,000. The budget categories included communications, paid advertising, branding and creative, events, promotions, and advertising.

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    © © All Rights Reserved

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    The document outlines the estimated and actual costs of a brand activation budget for marketing. The estimated budget was SAR 920,895 but the actual cost was SAR 297,903. The largest estimated costs were for outdoor media at SAR 262,395, trucks at SAR 400,000, and events like a shopping mall event at SAR 120,000. The largest actual costs were for stationery at SAR 22,750, trucks at SAR 78,653, and POS display stands at SAR 127,000. The budget categories included communications, paid advertising, branding and creative, events, promotions, and advertising.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    13 views4 pages

    Reviewd Brand Activation Budget

    Uploaded by

    ATJ Marketing
    The document outlines the estimated and actual costs of a brand activation budget for marketing. The estimated budget was SAR 920,895 but the actual cost was SAR 297,903. The largest estimated costs were for outdoor media at SAR 262,395, trucks at SAR 400,000, and events like a shopping mall event at SAR 120,000. The largest actual costs were for stationery at SAR 22,750, trucks at SAR 78,653, and POS display stands at SAR 127,000. The budget categories included communications, paid advertising, branding and creative, events, promotions, and advertising.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 4

    Brand Activation Budget (2)

    Marketing Budget "ACTIVATION PLAN"

    CATEGORIES BUDGET ACTUAL COST Notes

    ESTIMATED BUDGET SAR 920,895


    ACTUAL COST SAR 297,903

    CATEGORIES BUDGET ACTUAL COST Notes

    COMMUNICATIONS and RESEARCH


    Promotional brochures 2,000.00 0.00
    Door-2-Door Ads 0.00 0.00
    Market Study (Brand & Product recognition) 0.00 0.00
    Others 0.00 0.00

    Communications Costs Total SAR 2,000.00 SAR 0.00

    PAID ADVERTISING (SOCIAL MEDIA)


    Youtube Ads 3,000.00 0.00
    Snapchat Ads 1,000.00 0.00
    LinkedIN Ads 500.00 0.00
    Twitter Ads 4,000.00 0.00
    Facebook Ads 3,000.00 0.00
    Instagram Ads 1,000.00 0.00
    Whatsapp Ads 2,000.00 0.00
    Influencers 80,000.00 0.00 Under Negotiation
    Adwords 1,000.00 0.00
    Google CPC/CPM 1,000.00 0.00
    Retargeting (e.g. reposts @Twitter) 10,000.00 0.00
    Others 0.00 0.00

    Paid Advertising Costs Total SAR 106,500.00 SAR 0.00

    BRANDING AND CREATIVE


    Design SUPER HEROES 0.00 2,000.00
    Institutional/Identity Video 0.00 10,000.00
    Animation 3D (Product and Identity) - 4 videos/SM 0.00 0.00
    Printing (e.g. Posters) 0.00 0.00
    Stationery 0.00 22,750.00
    Others 0.00 0.00

    Branding and Creative Costs Total SAR 0.00 SAR 34,750.00

    Confidential Proprietary Page 1


    Brand Activation Budget (2)

    CATEGORIES BUDGET ACTUAL COST Notes

    EVENTS
    Riyadh Exhibition 0.00 20,000.00
    Shopping Mall Event 120,000.00 0.00 Under Negotiation
    Printing (e.g. Posters, Roll-up´s) 0.00 0.00
    Supplies 0.00 0.00
    Performers 0.00 0.00
    Offers/Giveaways 0.00 0.00
    Merchandising material 0.00 0.00
    Other Expenses 0.00 0.00

    Events Costs Total SAR 120,000.00 SAR 20,000.00

    PROMOTIONS
    Product offers 0.00 0.00
    Product discounts 0.00 0.00
    Special offers 0.00 0.00
    Sampling activities 10,000.00 0.00 30 activities
    Others 0.00 0.00

    Promotions Costs Total SAR 10,000.00 SAR 0.00

    ADVERTISING
    Outdoor Media 262,395.00 0.00
    Outdoor Media (Riyadh) 0.00 0.00
    Brochures (eg. Product Porfolio) 0.00 0.00
    Mailings 0.00 0.00
    Postcards 0.00 0.00
    Newspapers 0.00 0.00
    Trucks 400,000.00 78,653.00
    POS Display Stands 0.00 127,000.00
    POS Display Box 0.00 37,500.00
    POS Shelf Talkers / Sample Table / Roll Up´s / Posters 20,000.00 0.00
    Others 0.00 0.00
    Advertising Costs Total SAR 682,395.00 SAR 243,153.00

    PUBLIC RELATIONS
    Charity 0.00 0.00
    Advertising 0.00 0.00
    Promotions 0.00 0.00
    Sponsorships 0.00 0.00
    Press Releases 0.00 0.00
    Newsletters 0.00 0.00
    Others 0.00 0.00

    Public Relations Costs Total SAR 0.00 SAR 0.00

    TOTALS SAR 920,895.00 SAR 297,903.00

    Confidential Proprietary Page 2


    Brand Activation Budget (3)

    Marketing Budget 2020

    TOTAL BUDGET SAR 1,906,500

    CATEGORIES BUDGET QTY

    POS/ TRUCKS / UNIFORMS SAR 410,000.00


    Display Stands 2000
    Display Boxes 15,000.00
    Shelf Talkers 10,000.00
    Roll-ups and Sampling tables 10,000.00
    Trucks decoration 300,000.00
    Uniforms 75,000.00

    SOCIAL MEDIA SAR 86,500.00


    Product photography 7,000.00
    APP (ANDROID & iOS) 12,000.00
    LinkedIN Ads 500.00
    Twitter Ads 20,000.00
    Facebook Ads 15,000.00
    Instagram Ads 10,000.00
    Adwords 1,000.00
    Google CPC/CPM 1,000.00
    Video Graphics 10,000.00
    Offers 10,000.00

    MEDIA PRINTS SAR 70,000.00


    Stationery 10,000.00
    Brochures (eg. Product Portfolio/Promotional flyers) 30,000.00
    Merchandising material 15,000.00
    Printing (e.g. Posters / Flyers) 15,000.00

    Confidential Proprietary Page 3


    Brand Activation Budget (3)

    EVENTS AND RESEARCH SAR 90,000.00


    Market / Product / Surveys 30,000.00
    Sampling Activities 40,000.00
    Offers/Giveaways 20,000.00

    SALES PROMOTIONS SAR 620,000.00


    Trade deals - Cash Market 600,000.00
    Offers / Giveaways 20,000.00

    PRODUCT & PACKAGE DEVELOPMENT SAR 0.00


    Packages production 0.00

    MANPOWER & TRAINING SAR 630,000.00


    Salaries 600,000.00
    Annual Training 30,000.00

    TOTAL SAR 1,906,500.00

    Confidential Proprietary Page 4

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