5star Adama Merem Final
5star Adama Merem Final
5star Adama Merem Final
ON
July, 2020
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY
1. INTRODUCTION………...................................................................................................…..4
2. Background…………………..……………………………………………………………..…5
2.1 The Industry of the Project……………………………………………………..……........5
2.2 The project Sites..................................................................................................................6
2.3 Project Benefits/Project Justification………………………………………………..….…9
2.4 The Promoter…………………………………………………..………………….…......10
3. General Description of the Area………………………………………………………...…...10
3.1 Location…………………………………………………………..……………………...10
3.2 Topography…………………………………………………………………..…...……...10
3.3 Soil Type…………………………………………………………………..……………..11
3.4 Economic Activity………………………………………………………………......…...11
4. The project description……………………………………………………………………....11
4.2 Object of the Project…………………………………………………………………......11
4.3 Technology and Techniques to be used……………………………………………….....12
4.4 Service Provision capacity and capacity Utilization…………………………………......13
5. Market study and plant capacity
5.1 International and Domestic demand for Hotel services………………………………….13
6. Land use plan and action plan……………………………………………………………..…15
6.1 Land Use Plan……………………………………………………………...…….………15
7. Organization and management………………………………………………………...….…16
7.1 Organizational structure …………………………………………………………………16
8. Financial study………………………………………………………………………….……19
8.1 Project capital and sources of finances…………………………………………..………19
8.2 Initial working capital estimation of the project …………………………………...……22
8.3 Estimated costs of salary expense…………………………………………………...…...22
8.4 Revenue and Revenue projection…………………………………………………..……24
8.5 Depreciation of the Fixed Assets……………………………………………………...…25
8.6 Basic Assumption’s ……………………………………………………………...…...…26
9. Financial Analysis……………………………………………………………………………27
10. Brief Environmental Impact Assessment (EIA) …………………………………………….28
EXECUTIVE SUMMARY
Hence, the project is feasible and important to be undertaken being the first of its kind in the sub-
urban area of the country having international quality and standard. Furthermore, the project would
contribute immensely to the development of tourism industry in particular and the country in
general.
1. Introduction
I
n history of mankind and in no measure a particular country or society subdue itself to a
humiliating and grinding poverty as poverty is the indication of deprivation of basic
necessities. Ethiopia, the country with immense natural resource potential, is always cited as
one of the home of the people on the face of the earth stricken with famine, drought and poverty.
What so ever the past and whether it was desecrate or blessing, the existing situations in this
country is the most important one. Today in Ethiopia the gleaming hope for development is quite
encouraging, the government policies concerning the private investments are invigorating and to
indicate some major steps taken the country in private investment policy endeavors;
Capital goods and building materials may be imported duty-free by star designated hotels and
international standard restaurants.
Buses for tourist use may be imported duty free.
Four-wheel-drive passenger vehicles of the Land Cruiser type may be imported duty-free
subject to the conditions that Five brand new vehicles must be purchased within a period of
one year in a maximum of two consignments.
Any investor may employ duly qualified expatriate experts required for the operation of the
business and so on. Furthermore, to some extent the living standards of country’s citizens are
improving. In line with social changes people are trying to pull out themselves from primary
economic activities to civilized activities and improving their income. As income increases
many people start to change their living habits and tastes: with social changes facilities and
type of social services should be changed and modernized. One of the modern versions of
social services is the development of modern hotels and tourism sector. But due to known
reasons there is no or very few hotels in many medium and small towns of the country in
general and the region in particular. A few existing ones are with backward or poor facilities
which are nuisance to customers and undesirable for country’s image. Owing to this realities
and the increasing demand for such facilities, this project is proposed to be established in the
area where there is no such hotel at all.
2. Background
2.1. The industry(Hotel and Tourism sector)
The development of hotel and tourism can be categorized in the third stage of traditional economic
development of a particular country. But today the existing situations are changing as a number of
countries in the world are holistically the whole economic growth endeavors at the same time not
necessarily giving focus to a particular sector of the economy for achieving fast and sustainable
economic growth.
Thought, Ethiopia’s economic policy is ‘agriculture led industrialization’; the country is working
on all strategic areas including the tourisms sector and the income being earned from the sector is
increasing from time to time. Furthermore, as the country has able to make register nine historical
and natural world heritage centers by UNESCO, the hotel and tourism sector is becoming one of
the focus areas for achieving the five year GTP of the country.
2.1.1. Justifications of the Industry:
As explained by Roe, Ashley, Page & Meyer (2004, the following points are deserving attention
for justifying what the sector for poor countries mean;
Tourism is generally labor-intensive – although less than agriculture – and therefore can impact
on a large number of lives through the labor market;
Tourism has considerable potential linkage, especially with agriculture and fisheries, which
can minimize the ‘leakage’ effect. Due to the high income elasticity of demand for
international tourism, it can offer a relatively rapidly growing market;
Tourism provides opportunities for off-farm diversification, particularly in areas that do not
attract other types of development options;
Tourism can provide poor countries with significant export opportunities where few other
options are viable;
It may create initial demand for a good or service that can itself develop into a growth sector;
Tourism products can generate demand for assets such as natural resources and culture, to
which the poor often have access;
Tourism delivers consumers to the product rather than the other way around; and
Infrastructure including hotels associated with tourism development can provide essential
services for local communities.
2.2. The project
The envisaged project is the development of hotel services in Adama Town, East shoa zone of
Oromia regional State. The development of hotels in the country is now gaining momentum as
more focuses are being given to the sector. Beyond the envisaged perceptions, development of
standard hotel facilities in all towns of the country in general and the region in particular would
enhance the development of domestic and foreign tourist flow in all areas of the country as the
country is endowed with numerous historical and natural tourist attraction sites.
Restricted Service
Some hotels operate a restricted service during less busy months. This may be a reduction of the
restaurant service, or some leisure facilities may be unavailable. Please check when booking.
No Dogs
No dogs allowed in bedrooms. Guide dogs for the blind may be accepted as an exception to this
rule. However, even where hotels allow dogs, they may exclude some breeds, and may exclude
dogs from certain areas of the hotel, especially the dining room. It is essential to check the
conditions before booking.
Night Porter
At some hotels, the night porter may be there only between certain hours or on certain nights .
However, four and five star hotels must have a night porter always on duty.
Entertainment
This indicates that entertainment should be available at least once a week throughout the year.
However, some hotels may provide entertainment in the summer season or at other specified times.
No children
This indicates that children cannot be accommodated. A minimum age may be specified (e.g. No
children 4yrs - no children under four years old). If this does not appear in the entry, it means that
the hotel will accommodate children, but may have no special facilities for them (e.g. no cots or
high chairs). It is essential to check when booking.
Conference Facilities
This denotes that conference facilities are available with maximum numbers that can be
accommodated theatre style; classroom style; boardroom style and the minimum overnight
delegate rate.
Meals
Details of the style of food, last dinner orders, and likely price range are given. If there is a fixed-
price menu or menus, this is the price range quoted. V meals indicates that a choice of vegetarian
dishes is normally available.
In some parts of Britain, particularly in Scotland, high tea (i.e., a savory dish, followed by bread
and butter, scones, cake, etc.), is served in the early evening instead of dinner. However, the
alternative of dinner may be available on request. The last time at which high tea or dinner may be
ordered is shown, but there may be some variation at weekends. On Sunday some hotels serve the
main meal at lunch time, and only a cold supper in the evening.
Complaints
A crisis management procedure is a must especially in the case of guest complaints. Fire and bad
weather
Smoking Regulations
Hotel should state clearly its policy on smoking. Ensure that where smoking is allowed there are
designated areas for non-smokers inclusive of rooms away from smokers.
The envisaged project can be justified by the benefits it delivers to the country, the promoter and
the local communities. The main justifying points are explained as follows;
The project will contribute immensely to the tourism industry in particular and changing of
country’s image in general by creating internationally accepted standard facilities,
The investment will benefit the country in generating hard currencies and in boosting the GTP
program,
The project will benefit the local communities through creating job opportunities and markets
for their products to be supplied for the hotel.
3.1. Location
The envisaged Five star hotel service project is to be located in the Oromia regional state, east shoa
zone, in Adama town. The envisaged town is one of the growing towns in the region and is found
adjacent to Addis Ababa, the Federal Capital of Ethiopia from the north side. Currently the town
is known for its real-estate development and future establishment of industrial city.
3.2. Topography
As the town is found bordering the Addis Ababa city, the topography of the town is almost similar
to that of Addis Ababa. Hence, its is found at the high altitude of the country having an altitude
2200-2400. The area experiences high rainfall having an annual mean rainfall of 1500-1800mm.
Whereas, its mean annual temperature ranges between 12 and 22C 0 . The scene of the area is
beautiful having a abba gada mountain from the north-west direction and is so attractive for
tourists and visitors.
3.3. Soil type
Soils found around Addis special from the north-east side are characterized with their black-verty,
brownish and scantly red colors. Obviously the black and brownish soils are having workability
problems during rainy and dry seasons alike but the red soils are best for any agricultural and
construction activities as they do not show any expansiveness and shrinkage characteristics with
weather conditions.
3.4. Economic activity
The livelihood of the local community is primarily dependent on agricultural activities like crop
farming and animal husbandry. But now the investment activities are being expanded and hence,
many young people are employed as employee in investment projects or starting their own
businesses through organizing themselves in micro and small Enterprises. As the town is adjacent
of Addis Ababa city, many people are linking their livelihood with the city's trade activities.
4. The project
4.1. Project description
As mentioned above, the envisaged project is to establish 3-star international standard hotel in
adama town on 10,000m2 of land to be secured from regional Investment Board.
4.2. Objectives
The primary objective of the project has many folds, but targeting at the promotion of the
country’s tourism industry through modern families and contribute in making the country one of
the best tourist destinations in the world and encourage other Diasporas invest in their country.
The common objectives are;
To establish and run modern a Five star hotel
To help develop the tourism sector of the region/country
To generate profit from invested capital
To create job opportunities for local community
To generate revenues for the country in the forms of taxations and rents.
4.3. Technology and Techniques to be used
Obviously, as this is 3-star designated hotel services, the project will utilize Five star standard
hotel industry’s technologies as indicated in the background of this project and techniques in
serving the customer. Hence, the following activity flow, technologies and techniques are common
in hotel construction and services operations.
Preparation Resource
Start Site clearing
of design mobiliation
Supper Sub
Roofing
structure structure Excavation
works
works works
Start
Recruitment Furnish
operations
Fig1. Work process flow for hotel construction and service provisions
The project will utilize 50% of its capacity in the first year of operation, 75% its capacity in the
second year and 100% in the third year of operations.
5. Market prospect
Marketing opportunities for hotel services are directly linked with the level of the
country’s/regional/ economic and tourism development. As the region’/Country’s economy
develops, the citizens’ income improves and as income of the citizens improves they certainly start
looking for knowing their surrounding and their whole nation historical and natural attraction
hence the domestic tourist travelling culture will be developed. Similarly, as the country’s
infrastructure developed and its stability and security issues are insured, international tourist will
develop interests in travelling in the country visiting its historical and natural attractions.
Currently, the country’s economic and social development is on the right track and the future of
this nation is shimmering and the hotel and tourism market development will also do the same.
compound annual growth rate in Inbound Tourist Arrivals in Ethiopia during 1989 to 2011 was
9.7%. Table 1 indicates the trends of tourist flows into the country and the growth rates over the
period (1989-2011).
According to Ministry of Culture and Tourism (MOCT) Tourism Statistics Bulletin of 2009, the
total number of hotels in Ethiopia in the year 2009 was 426. Recent data on the number of hotels in
the country was unavailable. As a result, to estimate the total number of hotels taking 20% growth
rate, it can be estimated as 511 hotels in 2012, and 613 hotels in 2013 the country. This number
includes all five stars, four stars, Five stars, two stars, one star and not classified categories of
hotels. Though it is clear as can be seen from an annual growth of 20% in hotel industry, there
are still a lot is to go at least to compute with some African countries who are equally or less
resource endowed as compared to Ethiopia. If we see only Kenya and Morocco, we notice a big
difference in number. According to The Embassy of Japan in Ethiopia (2008), even by 2004 data
the hotel stock amounted to more than 140,000 in Egypt, in Morocco 80,000 and more than 65,000
in Kenya. Even though the international hotel classification system is adopted in Ethiopia and
hotels are classified into categories with stars from one to five and hotels without stars as other
countries do.
It is possible to see the number of hotels, the rooms they have and the number of beds they
constitute in the following table.
Table2: Existing Hotels in Ethiopia
No of No of Average Room/Bed
The domestic market for tourism industry is untouched and not promoted as required. In the
country with more 80 million populations, there are less than 5000 domestic tourist coming to the
industry in a year. Hence, this trend should be changed through strong promotion works by
concerned organs and by the same token, the infrastructures form domestic tourists like reasonably
priced hotels and accommodations, tour guide with adjusted domestic tours and strong
collaborations among tour guides and the hotel systems should be tantamount for the development
of this industry and increase in domestic market demand for the industry.
Fig2. Organizational Structure Hotel Project
General Manager
Reception
Accomodation Procurement
and sales
Hotel Security
17 Laundry and salon Literate 4th and > " 2 1800 43,200
worker
Total 59+100 1104000
NB:- No of manpower is estimated considering two shift (24hrs) services as it is star designated hotel
8. Financial study
8.1. Project capital and sources of finances
The project capital estimations are done based on procurements, building and civil works, and
routine operating expenses. The fixed costs are estimated from machineries and equipment
procurement and buildings and civil works and variable costs (working capitals) are estimated
from routine day to day activities of the project. Both costs are estimated in the following sub-
sections.
Unit cost
No Particulars Unit Qty Total cost (Br.)
(Br.)
I Equipment and Machines
1 Boiler Pcs 1 250,000 250,000.00
2 Assorted Kitchen utensils and - -
equipment 1,500,000.00
3 Beds and bed clothes Psc 100 40,000 4,000,000.00
4 Bar and restaurant furniture - - 600,000 600,000.00
Parking, Loading/
2 1,400
unloading area
2500 3,500,000
The wears and tears of capital assets are calculated as depreciation of capital assets and are
included in the expenses of the project as follows;
Table7: Depreciation of Capital Asset for Merem Hotel
Repair and maintenances are very important scheme for prolonging the lives of capital assets. It is
commonly calculated and the planned budget is maintained in the business entity. Hence the repair
and maintenance of the project’s capital assets are calculated as follows.
300 effective working days in a year and 24 effective working hours in a day are taken,
11% of annual bank interest is assumed
Bedroom classification
Deluxe/Suit/--------------------------30 rooms
Standard------------------------------40 rooms
Economy------------------------------30 rooms
Bedrooms will be rented for 300days per year
Assumed service prices:
Deluxe/Suit/ bedrooms per day---------------------------------Br. 2500
Standard bedroom per day---------------------------------------Br,1800
Economy bedroom per day---------------------------------------- -Br. 1400
Average selling price of alcoholic beverages per liter---------- -Br.2500
Average selling price of none alcoholic beverages per liter-- -Br. 80
Average selling price of hot beverages per unit----------------- --Br. 30
Average selling price of foods per dish--------------------------- --Br. 150
Meeting hall rental per meeting----------------------------------- --Br 3000
Weeding service per weeding------------------------------------- --Br. 3500
Utilities 1 3,333
Miscellaneous 1 833
Total 26014
Financial structure
1 Accommodations service
2 Hotel services
1. Alcoholic beverages (lit/year) 1000 1500 2000 2000 2000000 3000000 4000000
2. None alcoholic beverages (lit/year) 2500 3750 5000 50 125000 187500 250000
Other services
Total
35,623,000 53,434,500 69,686,000
9. Financial Analysis
9.1. Financial statements
Balance Sheet
Asset
Current Asset
Cash 7,950,000
Inventory of raw materials and inputs 10,600,000
Total Current Asset 18,550,000
Fixed Asset
Land, Building and Construction 14,840,000
Machineries and Equipment’s 11,660,000
Office Equipment 1,060,000
Vehicles 1,590,000
Total fixed Asset 29,150,000
Total Asset
Liability
Account payable 37,100,000
Owners Equity 15,900,000
Capital
Total Liability & Owners’ Equity 53,000,000