1

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An evaluation of supply chain sustainability practices in Getz Pharma for effective supply

chain management

A project proposal submitted

By

Aziz Ur Rehman (35323)

To

Department of Business Administration

In partial fulfillment of

The requirement for the

Degree of

MASTER OF BUSINESS ADMINISTRATION

In

Supply Chain Management

This Project has been

Accepted by the faculty

FACULTY OF BUSINESS ADMINISTRATION

Mr. Kashif Shafiq (Advisor)

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Executive Summary

Getz Pharma initially started working on a low scale and soon became a well-known name in the

pharmaceutical industry of Pakistan. With the expansion of the organization the responsibility of

the company towards supply chain sustainability has been increased. In today’s era sustainability

standouts amongst the most important instruments for effective supply chain management. The

Getz Pharma supply chain directors have not been able to extract maximum benefits out of their

supply chain sustainability strategies. Currently it has been most important need of Getz Pharma

to achieve sustainability in its operation yet it has turned into a test for the organization. The

company looking for several ways through which it can attain sustainability in order to achieve

supply chain excellence and probability. Therefore, the purpose of this research is to analyze and

evaluate the sustainability of Getz Pharma and give valuable suggestion in this manner to the

organization. The research finding revealed the strength, weakness, opportunities and threats in

relation with supply chain sustainability in Getz Pharma. This study was conducted using the

single case study methodology of qualitative nature was chosen for this research. Primary data

was collected with the help of semi-structured interviews and the Non-profitability sampling

method was chosen. It is evident from the research outcomes that the company should have

effective strategies to overcome its weaknesses with respect to sustainability. Organization can

utilize its palatable sustainability practices to improve its business as happenstance, be that as it

may, rising culmination, stricter directions concerning sustainability and shorter item life cycles

can turn into a risk.

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Table of Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
1.1Background:........................................................................................................................................4
1.2 Project research problem:.................................................................................................................4
1.3 Purpose of research project:.............................................................................................................5
1.4 Research questions:...........................................................................................................................6
1.5 Significance of the Project:................................................................................................................6
Project Related Literature Summary...........................................................................................................7
Planned Research Methodology................................................................................................................12
3.1 Single case study:.............................................................................................................................12
3.2 Approach:........................................................................................................................................13
3.3 Data collection:................................................................................................................................13
3.3.1 Primary Data Collection Method:.............................................................................................13
3.3.4 Secondary Data:........................................................................................................................13
3.3.2 Non-Probability sample:...........................................................................................................14
3.4 Ethical considerations:.....................................................................................................................14
3.5 Schedule for completion:.................................................................................................................15
Results & Findings.....................................................................................................................................16
4.1 Analyzing the data.......................................................................................................................16
4.2 Answering the research question................................................................................................16
Conclusion, Discussion, Implications, Limitations and Recommendations................................................20
5.1 Conclusion...................................................................................................................................20
5.2 Discussion:.................................................................................................................................21
5.3 Implications:...............................................................................................................................22
5.4 Limitation:..................................................................................................................................23
5.5 Recommendations:....................................................................................................................23
References:................................................................................................................................................25
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Introduction

1.1Background:

Getz pharma is the largest and fast-growing pharmaceutical industry of Pakistan. Its operations

are spread in some other countries of Africa, Asia and Middle East. This organization offers

pharmaceutical items such as different kind of medicines and others health related stuffed which

helps to overcome different disease. Getz pharma was established in 1995 by the Getz Brothers

& Co. Inc, it is very important for the Getz Pharma to implementing the sustainable supply chain

practices in their operations, but there is some barrier which insecure the company to achieve this

objective. Getz pharma is wants to analyze these barriers in detail that what’s are the weakness

and strength in their supply chain sustainability and how to overcome these challenges which

will help to avoid the risk that is associated with supply chain practices of this company.

1.2 Project research problem:

As the environment and trends of business is now changing because of globalization and the

organizations faces many challenges from risk of sustainable supply chain, because consumers

have more knowledge that how the social, economic and environmental factors triple bottom

line of supply chain sustainability can effect on their lifestyle that’s why organization are mainly

focusing on implementing the sustainability practices. Keeping these factors in the mind Getz

Pharma is also concerned about supply chain sustainability of their organization and they

admitted that they are currently facing a research problem of critical evaluation of their supply

chain sustainability practices. And what are the weakness in their supply chain sustainability that

creates supply chain risks. According to the (Hofmann, 2014) the risk that related to

sustainability in the supply chain management is mistreated area. Risk management of supply
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chain can be viewed as “ability of organization to understand and manage its economics, social

and environmental risks in the supply chain” (Rogers, 2008). Because there is a literature gap on

the triple bottom line in the developing countries like Pakistan, India and Bangladesh. There is

practically no constructive research in relation with supply chain sustainably risks and this

situation has generated a significant literature gap that must be addressed (Papadopoulos, 2015).

This reference would be used as supporting evidence of literature gap which will become

foundation of this research. Getz Pharma also understand this research gap about sustainability

and wants to support my research to justify and solve the organizations issues related to supply

chain sustainability and supply chain risk or critical examination of their supply chain practices

and the same approach supported by the literature gap. with the help of above evidence this

research problem seems guanine and it must be properly examined. I am studying the

manufacturing sector of pharmaceutical industry. most recants research boost that the argument

that sustainable supply chain practices are mutually supportive to supply risk practices

(Kahkonen, 2016).

1.3 Purpose of research project:

The purpose of this research is:

To investigate and evaluate the supply chain sustainability practices of Getz Pharma and identify

the current issues related to sustainability and provide them to the point recommendation for

effective supply chain management.

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1.4 Research questions:

The following questions will be addressed in this research:

1. What are the existing practices and policies of Getz Pharma with respect to supply chain

sustainability?

2. What are the strength and weakness of managing supply chain sustainability in Getz Pharma?

3. What are the opportunity and threats for Getz Pharma with respect to supply chain

sustainability management?

4. How Getz Pharma can improve its management of supply chain sustainability for better and

effective supply chain management?

1.5 Significance of the Project:

The aim of this study is to examine the role of sustainable supply chain management in Getz

Pharma. This research will help to provide some important suggestions that how Getz pharma

can overcome the issues related to their supply chain sustainability and how this company can

successfully implement their supply chain management processes effectively. The company

strength and weakness in relation with supply chain sustainability will be evaluate. In an

underdeveloped country like Pakistan there is no serious concern about sustainability so my

research outcomes will help to other companies who working in Pakistan and some others

research and development organizations, because in past there is no research done in the area of

sustainable supply chain management. My research can also be used by other universities to be

expanding the research into other areas.

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Project Related Literature Summary

The background of my studies is supply chain management. Sustainability is very important for

effective supply chain management (Rameshwar, 2016). Therefore, my research is strongly

related to my degree studies.

The process of supply chain management is integrating and flows of information among the

different channel’s supplier, distributor, retailer and manufacture to fulfill the demands of the

customers. Supply chain management is a process in which the integration starts from the end

user to the original supplier that provides the material, product or services or information that

helps to add values for our customers and other stakeholders (Rajagopal, 2016). the

configurations of supply chain network significantly changed due to global sourcing strategies

(Jia, 2014).

It is not possible to run the supply chain function without managing the risk that related to supply

chain management. Sustainability can be explained as balance among the social equity,

economic development and environmental intendance (Sikdar, 2003). Sustainability

development helps to meets the current need without compromising the future generation

requirements. in the supply chain management sustainability also gained so much awareness.

The term sustainability helps to integrate social, economic and to the environmental

responsibilities (Kleindorfer, 2005). Sustainability emphasize to create the products through

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waste reduction, here to produce the natural green products that help to save our cost (Blome,

2014). Sustainability helps companies to improve their efficiency many companies have look on

the sustainability that whether from environmental and social factors, labor standards violations

or unsafe working practices (Locke, 2013).

Sustainability helps organizations to improve their operations and achieve the innovative goals.

Agenda 21 highlighted three variable to maintain the sustainability environmental, economy and

social these variables known as triple bottom line thinking and the aim is to highlight the

problem related to these three variables. It shows the capability of an organization to react, find

out, and recover the increasing international risks that’s related to the supply chain management

to achieve the long-term values (Closs, 2011). Although the concept and field of supply chain

sustainability seems quite interesting, but now interest in the supply chain sustainability growing

rapidly over the years. In today’s era organization now realized the importance of sustainability

and now it’s becoming the part of strategic business. The cycle of supply chain management is

from acquiring the raw material into finished goods even return. According to (Dyllick, 2002).

Sustainability in supply chain is considered as the combination of sustainable development and

supply chain management where sustainable development can be described by containing the

three dimensions -integrating social, economic and environmental issues for human development

which can also affect the organization actions and strategies.

The total process of supply chain management can be classified by two driver internal and

external drivers, we can evaluate the internal driver with the help of ecofriendly design and

internal environmental management , whereas others important factors that we called external

driver helps to find out as environment free buying and sourcing of raw material and inventory

and try to cooperation with the external customers for the betterment of the environment
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development, and safety needs (Zhu, 2013). Environmental consideration in supply chain

sustainability consider as the new model for the organizations in order to meet the requirement of

stakeholders and customers and helps to improve profit and achieving the environmental

effectives and social responsibility in their supply chain network (Gualandris, 2014). The

practices of supply chain like sharing of information, build the strong relationship with the

suppliers lead to improvement in productive by reducing in by products and waste contribution

to sustainability in the supply chain (Gimenez, 2012). Environmental consideration has

integrated into corporate culture and business planning at all stages with the help of

manufacturing. Design, disposal and distribution in this particular selected or redefined area in

the field of sustainability (Nathalie et.al, 2014).

The standard of any country and lifestyle of people are influence by the condition of the

business. One of the main purposes to develop the sustainability is to ensure the sustainability

and social justice for todays and future generation. now many organizations have realized to

generating profit while considering environmental protection and social values. Sustainable can

helps organization to become more successful because Sustainable supply chain providing the

skills sets to the organizations and allow companies to make the innovative business structure to

achieve the sustainable performance. Because people are aware about what they buy, where they

work and changes in rules and regulation of government and public perception that’s why it

emphasizes business to take efficient steps to make their supply chain process more sustainable

that help companies to become eco-friendlier. (Wolf, 2011), write sustainability supply chain

network can be obtained only with the collaboration.

To understand the importance of sustainable supply chain network we must understand the

environmental, social and economic dimensions. In environmental dimension natural product

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design, pollution free distribution and warehouses these are some factors that comes under the

environmental dimension. Product recall due to environmental safety can positively impact on

the financial position of the organization (Handfeild, 2002). because in recent time because of

environmental awareness and ethics customers are giving preference to the products with green

packaging. By improving the accuracy of demand expectations, investment in reduction of

carbon footprints, using small packaging and align our logistics with third part providers helps in

reduction of carbon footprint from environment (Ji, 2014). After that study of different elements

that are related to Sustainability in the field of supply chain suggest that sustainability would

align with inventory management, green product design for products, production, planning

implementation and controlling for the remanufacturing, recovery of products , reverse logistics,

energy use and waste management (Ramudhin, 2009).

In Business supply chain suitability problems affecting the overall supply chain and logistics

process of any organization because of environmental risk and waste cost risk in the business.

With the help of previous research, it is observed that the need of sustainability in the supply

chain management is increasing because of environmental fit choices and as well as social aspect

of business practices in the supply chain management process is increasing day by day. because

issues related to environmental sustainability are becoming major problem for business and

public organizations and the stockholders are forcing firms to manage and measure the social and

environmental performance of their selected suppliers. Externa stockholders such as media,

public, customers, investors are expecting from firm to assure the ecologically and sound

behavior from their suppliers (Kocabasoglu, 2007).

In this manner, some of the major should take in order to reduce these critical issues. The issue

considers in environmental sustainability that in the purchasing of input material on the top of
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the purchasing criteria, which is only focus on cost, delivery, and quantity (Lorente, 2001). Many

researchers have identified that local firm can face damage and risk due to poor disruption and

also stockholders’ minds when thinking the risk related sources of sustainability (Hofmann,

2014). Now it is important for any organization to select the best suitable supplier for their raw

material because purchasing is the starting point of company value chain and company cannot

achieve its environmental effort until they do not integrate the company environmental goals and

objectives with the purchasing activities of company.

There purchasing has ability to contribute to a firms overall environmental objectives and

undertaking in several wats (Carter, 2000). Sustainable packaging of product is also big

challenges for the organizations because its help in reduction in waste and environmental impact

can be derived from sustainable packaging. Here packaging directly contributing the product

success in the supply chain process and it helps to enable efficient distribution of products and

reduced environmental important impacts of that products wastage and in spoilage (James,

2005).

Substantiable supply chain management becoming the need of every national and multinational

companies now considering the suitability as the important factor of supply chain management

because it helps to ensure the social, environmental stability and this stability only achieved by

reducing the waste from different resources of water, energy and power. The future of supply

chain sustainability is increasing in Pakistan because organizations believes trust is important

components in their strategic policies are more likely to connect in environmental management

practices (Sharfman, 2009). sustainability brings the positive outcome in the field of supply

chain because companies who use sustainability in their core business strategies use some certain
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and unique practices in their management of supply chain. And these strategies and practices are

mostly related to relationship issues between the stakeholders and the internal chain process.

That’s why in Pakistan companies also investing in three drivers of sustainability that help to

enhance the goals. But still according to my knowledge there is no industry who meets all the

criteria of sustainability in their supply chain process at that moment. Research is trying to

explore the social dimension and social responsibility that related to sustainable supply chain

management which plays a important role in the corporate market and their positive behaviors

and outcomes (Searcy, 2013). Social dimension helping in reducing the discrimination and

providing equal rights in the society and ensuring the excellent quality of life inside the

organizations as well as outside the organizations. The future of social suitability in supply chain

is purely related to the problems that are prevailing in our society (Jenning, 2015). Recognition

accomplices bring various solicitations, and the firm needs to settle on decisions in like way to

fulfill the wants of performing craftsmen in the store arrange. This investigation perceived three

unmistakable strategies careful generation arrange exercises for stock system to manage societal

concern which are designated continues and procedures, Correspondence framework and

supplier improvement.

Planned Research Methodology

3.1 Single case study:

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Among the modern researcher’s case study is gaining popularity with the passage of time (Yin,

2013). Single case study is chosen in this context because I am conducting my research only on

one company, which is Getz Pharma. The case study concerned about exploring the factors that

are prevailing Getz Pharma from achieving sustainability in their supply chain management

operations. It will help to analyze the strength and weakness of its supply chain practices and

reveal the company’s initiatives, implementation policies and concerns regarding social

dimension of supply chain sustainability. With the help of qualitative research analysis

recommendations will be given that how to avoid the risk with respects to supply chain

sustainability.

3.2 Approach:

In this project an inductive approach has been chosen to examine and analyzes the supply chain

sustainability of Getz Pharma. All the sustainability related issues and weakness will be

identified, analyzed and compare with the industry and academic literature.

3.3 Data collection:

The explanatory research is used to find out the problems which are not clearly identified and

help in order to improve the final research design (Zwinderman, 2014). Nature of research is

qualitative and primary data will be used for finding the issues regarding my research. The

qualitative research mostly used to detect the internal behavior and opinion of different people

through the interviews and surveys (Tona, 2017).

3.3.1 Primary Data Collection Method:

As the primary data is start with initial stage and it is trickier to observe because it also has major

effect on the decision-making process (Reitz, 2015). Top, middle and low-level employees,

suppliers and the competitors of this company will be interviewed. In addition, the representative
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of supply chain consultants and human right companies and pharmaceutical-manufacturing

expert are expected to be interviewed.

3.3.4 Secondary Data:

Since I am collecting the primary data only, so there is no need for secondary data collection.

3.3.2 Non-Probability sample:

I used non-probability sampling technique for this research because it is important in non-

probability sampling selecting the sample of employees in the management is based on some

specific criteria rather than randomly selecting the employees (Mason, 2013). Sustainable suppl

chain directly helps organization to control the risk related to their supply chain management and

help to make different strategies to improve the system (Hallikas, 2012). In the qualitative

research it is reasonable to use 5-11 until the data is saturated (Eisenhart, 1989).

Following participants will be selected

a) Employees in the top-middle and low levels of Getz Pharma who are

currently working in the organization.

b) Suppliers of the company.

c) Customers of the company.

d) Representatives of supply chain consultants, supply chain academic scholars,

international and national bodies working for sustainable supply chains as well as

neighborhoods (both residential and corporate) of the company will be interviewed.

3.4 Ethical considerations:

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In this research we will follow every aspect of ethical consideration. Some essential data has

been collected by this research and all the collected date will be remain confidential and every

aspect of privacy will be followed. Taking permission of our respondent is very important. For

this purpose, a special consent form will be given to the interviewers in order to take their

permission. If the candidate wants so they can withdraw them self from interview from any

stage. Comfort level of our respondent will be highly maintained.

3.5 Schedule for completion:

The time allocated to every milestone of the research has been defined in the table below:

Tasks Date

Approval of Project Proposal received 22-4-2019

Literature review commences 10-9-2019

Data collection commences 15-9-2019

Data collection concludes 30-9-2019

Literature review concludes 10-10-2019

Writing of first draft commences 15-10-2019

Submission of drafted project research 5-12-2019

Submission of project report (Final) 10-12-2019

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Results & Findings

4.1 Analyzing the data

In this part the data will be analyzed from the findings of the interview which is done by the

researcher and ensure the findings that are enough to support the research.

4.2 Answering the research question

Existing Practices and policies of Getz Pharma with respect to supply chain sustainability
The pharmaceutical business is completely baffling with full of clashing targets and various

recalcitrant imperatives. A very combined and controlled condition with the life changing nature

of the items describes the pharmaceutical industry as a particular troublesome framework.

According to the Getz Pharma’s supply chain manager, maintaining and controlling the proper

supply chain practices in Pakistan is great challenge for Getz Pharma. The uncertainties related

to the external environment are high which creates a lot of challenges and imbalance in the

system and for the company. the whole supply chain is end to end process so they have to

manage all those activities that related to supply chain management and run this end to end

process according to the rules and regulation of the country. But now company has realized the

importance of sustainable supply chain in process. According to a manager, Getz Pharma follow

the international standards and code of conducts that is delegated by the authorities. And Getz

Pharma transforming these international patterns according to the local environment of the

country to run their operation more effectively and smoothly. Practices like Good Manufacturing
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Practices are used in. The current mission of Getz Pharma is to provide customers with the best

possible products and services in the health care and consumer industry. In order to fulfill the

corporate social responsibility towards society and protection of the environment and actively

taking part to manage the changes in market place to maintain its leadership position. Getz

pharma promotes the team spirit among its employees whilst maintaining their individuality,

these spirits will help to create a culture where people are encouraged to achieve their

individuality goals and work for the betterment for all its stakeholders through the innovation

and sound business practices.

Strengths and weaknesses of supply chain sustainability in Getz Pharma.

The supply chain sustainability always give impact in long term, the strength of the company is

bringing the sustainable supply chain practices in its operation through the effective tools and

techniques , the functional operations and IT bridges established between the supplier and

company and assuring that all the action and operation would be carried in the circle of supply

chain sustainability. As we observed that changes occur globally the pharmaceutical business

expand widely in order to earn more profits and the fact is organization knows the constant

quality consistently. According to the supply chain manager, the strength of our company to

manage the sustainability would be Informational technology as it brings sustainability to the

system and lowering the risks and provides a certain advantage to Getz Pharma over its

competitors and helping the organization to achieve its goals. Getz Pharma has implemented

SAP and integrated all the functional departments with the system. He further added, to manage

and control the environmental factors paper less system is being implemented throughout the

organization and payment are made through the online banking which helps to maintain good

and long-term relationship with the suppliers. All the organization operational technique is
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managed in a way that take very less time and in favor of company. According to another

manager sometime they have to educate the suppliers as suppliers are not mature enough to

understand the circumstances that creates issue for the company. Getz Pharma has general order

suppliers and do not understand the specific requirements of company and at least 4 to 8 times

they explained what specification the company requires that increase the lead time. In addition,

the supplier of syrup bottles and caps are local suppliers and it is a completely manic process to

deal with them in order to minimize these risks company should become its own suppliers. Also,

they need to search reliable suppliers to manage their inventory only. And in company end

equipment’s are required to be up to date and SOPs should be made. Furthermore, they added

the IT department is still working on the SAP to eliminate some weakness in their current

system and it will take some time to reach its potential. And day by day the operations

procedure, sales, and operational planning and policies will be improved. Because the system

cannot be improved n one night it required changes occurs from top to bottom in a company.

Opportunities and threats for Getz Pharmaceutical with respect to supply chain

sustainability.

Supply chain management is providing opportunities to the business and provide the flexibility

to achieves their goals. This opportunity comes from the aggregation and the tractability of

affiliation. According to the Getz Pharma’s supply chain manager, organization has opportunity

in terms of increase in productivity and decrease in supply chain risks. If the government passes

an order to reduce the taxes and duties to certain kind of raw material so It will also create an

opportunity for the company. According to another supply chain manager as technology is

increasing day by day and world is moving towards automations and these days ERP system

picking up pace and becoming the strength of organizations, and ERP will create opportunity for
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the Getz Pharma and the employees. In addition, Getz Pharma providing awareness programs,

workshops, trainings etc. And proper orientation program is conducted by all the new hiring

batch in order for the better understanding of the company and its norms ethics, policies and

culture regarding the working environment.

Sometimes company faces the problem of shortage of inventory due to weak forecasting. In

general, this problem arrives when unexpected demand for a product exceeds production

capability. Currently Getz Pharma working with their suppliers to ensure them to deliver the

quality and hygienic products and make their manufacturing process that ensure the

environmental. Supply chain consists of procurement, which has its own risks, logistics, which

has its own risk and when comes to inventory when its own set of different risks and altogether

these risks are combined together and they form the supply chain risks and threats.

Improvement of supply chain sustainability in Getz Pharmaceutical for better supply

chain management.
After interviewing all the relevant stakeholders in Getz Pharmaceutical, we are able to conclude

that very first thing that company needs to focus on its better technology and supply chain

transparency to handle the factors related to external environment and internal environment.

Currently company is in serious deficit of people who can run and develop the supply chain

operation through the sustainability practices that will help the company to grow by any means.

Company needs to give training on procurement and logistics related activities for cost cutting,

and they should improve their tracking system which will Definity cut down counterfeits and

competitors copying products. If they want to take the full advantage of the resources and

information available to them. Getz Pharma by managing these all three factors of

environmental, economic and social performance through out their supply chain activities. It will

help company to conserve their resources, maximize the processes, uncover product innovations,
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reduce cost, increase productivity as well as promote corporate polices and values. Research

shows that business cases related to supply chain sustainability is growing day by day. Getz

Pharma should by should pay attention on sustainability practices with in supply chain it will

help to communicate with corporate values and culture to your suppliers and well as customers.

Establishing and communicating expectations through a supplier code of conduct is a critical

step in involving suppliers in your sustainability efforts.

Conclusion, Discussion, Implications, Limitations and Recommendations

5.1 Conclusion

With the above information and findings that is gather in previous chapter from the supply chain

head, consultant and suppliers of Getz Pharma. Our discussion covered all the topic related to

policies, challenges and risk linked with Supply chain management Sustainability. We conclude

that there are three main significant factors which are considered very important to Getz Pharma

for Effective supply chain performance of the Getz Pharma. Those three main factors are social,

economic and environmental. Getz Pharma is not much aware on identifying and managing the

sustainability related risks with in the company and these drawbacks needs to be planned and

significantly addressed. For Getz Pharma the transportation of perishable products and material

is a big task and these factors will provide the edge to the company over their competitors and

will maintain efficacy of their respective products when they reached at the end users. Currently

company focusing on exogenic factors with suppliers and contingency strategies to handle the

uncertainty of business environment, but they are slightly ignoring the empowering of works and

employees. Study reveals that company need to design a sustainable supply chain system

equipped with best supplier and others authorities to ensure the supply chain sustainability
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practices in the company. Getz Pharma works effectively on tools and techniques, IT bridges

established between the supplier and the company and the functional operations in order to

increase performance and efficiency in manufacturing.

5.2 Discussion:

As Getz Pharma is a fast-growing pharmaceutical organization which has faces several

challenges but so far, the progress is much better. The globalization and customer awareness are

increasing and organization is focusing to emerged the concepts of supply chain sustainabitility

risks. The usage of product and its impact towards the society and environment is more worrying

for the consumer. All the activities involved in supply chain must be reliable and suitable for

economics, society and the environment.it is the responsibility of the organization to full fill

Human development and social requirement for the society and all the production process of the

organization should be done in ethical manner that develop a sustainable financial position with

healthy revenue .Getz Pharma continuously tries to enhance the transparency in supply chain

operations in order to minimize any possibly damaging exercise either external or internal

environment. The need of supplier involvement is increasing day by day of organizational

sustainability initiative’s as well as planning sustainability initiatives for supply chain

management (Eccles, 2012). All these practices help the company to reduce the age of waste,

expanding productivity, increasing working license from neighborhood groups and when any

mischief is found and conveyed to the partners considerations, its main driver is distingue and

appropriately redressed. Firms in the pharmaceutical business are presently anticipated that

would be mindful to monetary, societal and ecological necessities. In addition, the ecological

assurance and support can’t just be ecological and societal necessities. This sort of approach

prompts the expansion business execution and benefit, supporting their exercises longer from the
 22

uncovered. This process helps to utilize people in general impression of the assembling

proficiency as expenses for info and yield assets. The maintainable practices recognize the

appropriate the practices of the organizations to decrease the dangers, child labor, expansion of

production material, producing the newly products and increase the number of labor force

licenses from nearby groups and when any mischief is found and conveyed to the partners

consideration, its underlying drivers are distinguished and legitimately redressed. This sort of

approach prompts the expansion business execution and benefit, supporting their exercises

longer. In concentrate the dynamic, complex and setting subordinate issues, it is basic that

specialists investigate more extensive system choices. This research aim is to provide insights for

companies to cover and address the social aspects that not only cover the community issues but

also look the employee welfare (Ahi and Searcy, 2015). These all aspects should be covered and

improved by each passing day. Big companies usually work on these aspects, as they are aware

of the advantage that these aspects will provide. These are all the strategic decisions that should

be worked on and it is usually taken care of by the top-level management.

5.3 Implications:

The pharmaceutical business of Pakistan is facing several difficulties. Even the transportation of

perishable materials and products are bringing challenges with specific end goal to acquire

proficiency transporting perishable merchandise. In order to overcome these risks associated

with sustainability practices, supply chain professionals and experts need to identify first internal

problems. create strategies and regarding risk and act accordingly. I will make Getz Pharma

more competitive and would improve the operations and process more efficient under an

appropriate system. It is the responsibility of Getz Pharma to maintain and implement a standard
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of working with highly qualified and professional suppliers who offer the economical cost ,

provide goods at right time and value of goods on the basis of results, Getz Pharma should invest

towards becoming its own supplier.

5.4 Limitation:

There is major limitation while conducting this research, these limitations that are keeping us

obliged in fitting part of the research scope. Was limited amount of time and the interview

participant had extremely busy schedule and could not provide much details information in deep.

And the sample size was also limited because of limited time, and the question was asked as per

given time frame. This frame unsystematic way of investigation to measure relationship

associated risks of factors. Some of the respondent were youthful and has limited experience in

the industry and they have not presented or announced their future plans as it is confidential.

5.5 Recommendations:

This research study is all about to investigate the challenges of sustainability practices in

pharmaceutical industry and finding efficient ways to overcome these challenges.in addition it is

recommended to the authorities and members of the industry to develop pro-active strategies by

scanning the internal environment as well as external environment in order to gain more market

opportunities. The survey questionnaire could be design in way that keep emphasized points in

the discussion section of result, concerning the sustainability-related risks with supply chain.

Secondly, there are number of potential reasons that caused risk event. Also, future researches

are recommended to investigate and study the relationships among the environment and social

factors. Case studies are much appropriate approach to validate and check internal reliability of
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the research. As the demand increasing and the industry need more sustainable experience to

handle the need of the market. Increase the sustainability will increase the responsibility of the

activities of the whole chain of production. This process can lead to potential development in

Getz Pharmaceutical supply chain related risks. All the standard operations and procedures are

aligned according to the goals that help to overcome the weaknesses. Change never comes from

the bottom it always starts from the top and then it goes towards the bottom of an organization.
 25

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