Home Credit India-Media Kit-Lucknow Roundtable

About Home Credit India:
Home Credit India Finance Pvt. Ltd. is a local arm of the international consumer finance provider Home Credit
International with operations spanning Europe and Asia and committed to drive financial inclusion in India. The
company is committed to drive credit penetration and financial inclusion by offering wide financial solutions that
are simple, transparent, and accessible to all. Home Credit India has an employee base of ~5000 and has been
consistently expanding operations since its entry in 2012, with its operations spread over 625 cities across India.
The company has a strong network of more than 50,000 points-of-sale (PoS) and is growing with a customer base
of over 16 million customers, driven by Pan-India expansion across major markets, a range of diversified and
innovative products backed by superior customer experience.
For more information, visit www.homecredit.co.in or contact:

Home Credit India Dentsu (Perfect Relations)
Corporate Communication Shilpa Abraham
+91 9818078403 +91 7907431859
media@homecredit.co.in shilpa.abraham@dentsu.com
Bhrigu Sehgal, Chief Sales Officer, Home Credit India
Bhrigu Sehgal is a dynamic and accomplished leader with over 16

years of experience in the banking, financial services, and
new-age internet sectors. He has held significant roles at
renowned institutions such as Kotak Mahindra Bank, Yes Bank,
Magicbricks.com, and Quikr.com. As the newly appointed Chief
Sales Officer at Home Credit India, Bhrigu brings his expertise to
drive the acceleration of the retail touchpoint business, establish
new categories, and foster partnerships that create synergies
within the retail and distributor partner ecosystem. With his
diverse background and rich experience, Bhrigu is playing a pivotal
role in Home Credit's efforts to strengthen its phygital business
model and contributing to the company's continued growth and
success in the consumer finance industry. Bhrigu holds a PGDBM
from IILM, Delhi and graduation from Delhi University.
Ashish Tiwari, Chief Marketing Officer, Home Credit India
Ashish brings to the table 20+ years of corporate experience

across consumer (FMCG/FMCD), insurance, telecom and new
media domains. He practices the amalgamation of brand
marketing, technology, and data analytics to transform brands and
enrich consumer experience. At Home Credit India, he is
responsible for using digital as a key medium for enablement &
delivery and expand the brand’s reach across India. Prior to joining
Home Credit India, Ashish was associated with Future Generali
India Life Insurance (FGILI), Hero Group, Jubilant, Vodafone India
and HCL. He has been a TEDx speaker, keynote panelist and jury
member at various marketing summits, and a visiting faculty at
IIMR. Ashish holds a post-graduate degree in Business
Management from LBSIM, New Delhi, combined with a digital and
social media specialization from IIM, Bangalore.
Home Credit India is a part of Home Credit Group, an international consumer finance provider which was
founded in 1997 and has operations in seven countries including Czech, Slovak, China, Vietnam,
Indonesia, Kazakhstan, and India. Home Credit entered the Indian market in 2012. We prioritise financial
inclusion and responsible lending, serving around 16 million customers through a network of 50,000
point-of-sale (POS) locations. By transitioning to a digital lending model, we offer a seamless customer
journey and a range of lending products, catering to new-to-credit borrowers, enabling them to borrow
easily and safely, both online and offline. With user-friendly digital platforms, we ensure a smooth
experience for both customers and retail partners, spanning various business verticals such as mobile
financing, consumer durables, personal loans, and value-added services. Our vision is to support
domestic consumption and empower underserved populations, contributing to economic development.
Key Business Highlights:
● Market leader in the entry level mobile phone segment with a high focus on providing financial
inclusivity to ‘New to Credit’ customers
● 40% of our customers are first-time borrowers with no formal credit history
● Over the past ten years, HCIN has helped more than 15 million borrowers access credit
facilities and helped first-time borrowers in developing a positive credit history, which further
improves their access to formal financial services.
● >75% increase in numbers of borrower served – from 8.5Mn in 2018 to 15+Mn in 2022
● Home Credit India’s average consumer durable loan ticket size is Rs 10,000-12,000 per
borrower, making it a clear retail-focused small-ticket financier
● 45% of the consumer loans we offer are at zero interest; 40% of customers return to us for
repeat business
● >150% growth in POS presence – from 21K in 2018 to over 50K in 2021 with presence in 579
cities; Plan to add another 30K POS in 2022
● Focus on partner network expansion to meet customer needs through brand partnerships and
tech-partnerships.
● Significant shift in making loan available through digital channels – from 2% in 2018 to 30% in
2021 (% of personal loans through digital channels)
● Our customers and retail partners can now sign up with us via a seamless and paperless
process through our apps or website. 50% of customers now follow the complete online
journey, and metrics show that these numbers are growing each day.
● An enhanced version of customer mobile App in near future with a focus on transitioning HCIN
to digital first player.
● Enhanced product portfolio with introduction of Ujjwal EMI Card, Flexible Loan, and non-credit
products like Care 360 (holistic healthcare service protection) etc.
● Home Credit India in 2022 launched its maiden Sustainability Country Card 2021, codifying ESG
principles into the business. The document sets out key sustainability pillars as Financial
Inclusion or inclusive lending, Financial Literacy, Digital Empowerment and Sustainable
Communities.

Home Credit India-Media Kit-Lucknow Roundtable

Uploaded by

Copyright:

Available Formats

Home Credit India-Media Kit-Lucknow Roundtable

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Home Credit India-Media Kit-Lucknow Roundtable

Uploaded by

Copyright:

Available Formats

About Home Credit India:

For more information, visit www.homecredit.co.in or contact:

Bhrigu Sehgal is a dynamic and accomplished leader with over 16

Ashish Tiwari, Chief Marketing Officer, Home Credit India

Ashish brings to the table 20+ years of corporate experience

Key Business Highlights:

You might also like