Kaslong Retirement Community Project

INTERNATIONAL RETIREMENT COMMUNITY
&
HEALTH CARE PROJECT
BUSINESS PLAN
Chiangrai Wellness Co., Ltd.

279/89 Mu 3, Tambol Robvieng, Amphur Muang,
Chiangrai Province 57000 – Thailand
INTERNATIONAL RETIREMENT
COMMUNITY & HEALTH CARE PROJECT
BUSINESS PLAN
DISCLAIMER
Chiangrai Wellness Co., Ltd , has prepared this business plan (BP). The information contained
herein is confidential and proprietary and by accepting a copy of this confidential proprietary BP,
the recipient agrees not to copy, reproduce, distribute or permit disclosure to others of this BP, in
whole or in part, without the prior written consent of KASALONG HOME and that it will keep
confidential all information contained herein not be issued to public and will use this BP solely for
the purpose of evaluating a possible investment to KASALONG HOME or raising funds to
KASALONG HOME and for no other purpose whatsoever.
The projections and pro forma results contained in the BP represent the best estimates of
management by KASALONG HOME made based on information presently available. They are
subject to judgments, assumptions, and contingencies, many of which are beyond KASALONG
HOME ability to control and actual results may vary significantly from projections. None of the
information, data, forecasts, projections, or descriptions contained herein is warranted.
Representations and warranties will make only in a definitive investment agreement to be
negotiated and executed between KASALONG HOME and an investor or lender. Accordingly,
KASALONG HOME shall not be liable for any misstatement contained herein and for the
omission of any information, which may be material.
This BP shall remain the property of KASALONG HOME and shall be returned upon the request
of KASALONG HOME.
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BUSINESS PLAN
CONTENT
Executive Summary ................................................................................................................ 5

Introduction ........................................................................................................................... 10
Goal & Objective ................................................................................................................... 11
Objective ..................................................................................................................................... 11
Mission ........................................................................................................................................ 11
Key to Success ........................................................................................................................... 12
Company Summary .............................................................................................................. 12
Company Ownership .................................................................................................................. 12
Start-up Summary....................................................................................................................... 13
Investment Plan .................................................................................................................... 14
Capital Utilization ........................................................................................................................ 15
Loan Liquidation Plan ................................................................................................................. 18
Project Description................................................................................................................ 19
Location....................................................................................................................................... 19
Zone ............................................................................................................................................ 21
Feature ........................................................................................................................................ 26
Construction Plan........................................................................................................................ 31
Technology.................................................................................................................................. 32
Future Products and Services .................................................................................................... 32
Marketing Strategy................................................................................................................ 34
Market Needs.............................................................................................................................. 34
Market Trends ............................................................................................................................. 34
Market Growths........................................................................................................................... 35
Segment Strategy ....................................................................................................................... 35
Market Segmentation.................................................................................................................. 35
Main Competitors........................................................................................................................ 37
Strategy and Implementation Summary ............................................................................... 37
Strategic Advantage ................................................................................................................... 38
Marketing Strategy...................................................................................................................... 39
Sales Strategy............................................................................................................................. 41
Sales Forecast ............................................................................................................................ 42
Milestones ................................................................................................................................... 44
Management Summary ........................................................................................................ 45
Organizational Structure ............................................................................................................. 45
Management Team..................................................................................................................... 47
Management Team Gaps ........................................................................................................... 48
Financial Analysis ................................................................................................................. 49
General Assumptions ................................................................................................................. 49
Break-Even Analysis................................................................................................................... 50
Salary & Wage Rate ................................................................................................................... 52
Sales Cost & Operating Expenses ............................................................................................. 56
Rent & Service Charge Rate ...................................................................................................... 60
Pro-forma Cash Flow .................................................................................................................. 62
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BUSINESS PLAN
Pro-forma Profits & Losses......................................................................................................... 64

Pro-forma Balance Sheet ........................................................................................................... 66
Ratios Analysis ........................................................................................................................... 68
Financial Benchmark .................................................................................................................. 70
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BUSINESS PLAN
Executive Summary
Project Name
International Retirement & Health Care Project
(Kasalong Home)
Project Owner
Chiangrai Wellness Co., Ltd. (CWC)
Project Location
198 Mu 15, Tambol Pa Or Donchai , Muang District, Chiangrai – Thailand.
Project Area
250 rais. (100 acres)
Total Investment Sum

$ 32,404,203
Funding Required
$31,863,662
Project Description
KASALONG HOME is currently in the first stages of purchasing the land near the city of
Chiangrai, to construct KASALONG HOME , an International Retirement Community & Health
Care Project to facilitate an international long staying ,rehabilitating and health servicing to
senior, retired persons and general tourists. The implementation and construction of the project
building & providing the other facilities, KASALONG HOME estimated the cost of the project
approximately $32,404,203 and will complete the project construction within 14 months upon the
funds are available.
KASALONG HOME will consist of Health Resort Hotel (for guest - 150 Units), Senior House &
Condo (200 Units) and Senior Nursing Home (100 units). All units are fully furnished with
furniture, and modern household appliances such as microwave oven and refrigerator, and
bathroom with toiletries, full range of linens and towels. For personal entertainment, a stereo with
CD player and color television with cable satellite are provided in each room. KASALONG HOME
will also furnish all room with Hi-Speed Internet to let the occupants to access internet any time
they want.
For safety and peace of mind, KASALONG HOME building has heat & smoke detectors, a
sprinkler system are equipped in every room and area , CCTV 24-hour security guards &
reception services.
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BUSINESS PLAN
KASALONG HOME will also provide facilities to customers are as follows:
• SPA & Sauna and Beauty Salon Shop

• Jacuzzi
• Thai & Chinese Traditional Massage
• Thai & Chinese Alternative Medicine Doctor
• Physical Clinic
• International Dental Clinic
• Mind Control Center
• Naturopathy
• Ayurvedic Doctor
• Holistic Health
• SPA Therapy
• Exercise & Fitness Center
• Nutritious Food Shop & Restaurant
• Natural Food Center
• Club House & Swimming Pool
• Seminar Courses relating to Healthy & Alternative Medicine Doctor Courses.
• International Conference Hall
• Rehabilitation Center for Foreign Elder Person
• Senior House for Retirement Person
• Guest Hotel
• Mini Theater
• Church and Mosque
Investment Plan
KASALONG HOME had already invested the amount of $594,595 as a registered capital
investment, which having been paid amount of $54,054 for the cost of the surveying of the project
feasibility study, legal costs, stationery and expenses associated with opening our head office in
Chiangrai province.
KASALONG HOME is seeking finance from any lender or JV partner the amount of $31,863,662.
With this amount, KASALONG HOME can start at once to purchase the land and begin the
project construction, which it will be completed within 14 months.
Loan Utilization
KASALONG HOME will utilize the loan in the project are as follows:
1. Cash Flow $ 3,918,919

2. Construction & Infrastructure $ 16,256,757
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BUSINESS PLAN
3. Long Term Assets $ 5,810,757

4. Equipment, Furniture and Vehicle $ 5,877,230
Total $ 31,863,662
KASALONG HOME will pay the interest at 5% maximum per annum. KASALONG HOME will
pledge the project itself as assets against the loan amount. The loan principal shall be liquidated
annually and will be discharged within 15 years.
Why is “KASALONG HOME”?
Due to the rapid increasing number of senior persons from over the world which consist of retired
persons, senior persons from various countries in the world e.g. Japan, Korea, Taiwan, USA,
Canada and Europe, caused their governments of those countries having their policies to support
these people with plan and budget to spend their life comfortably at the end of their life by touring
or living in foreign countries with inexpensive cost, like Thailand since the cost of living is cheaper
than those host countries.
Furthermore, Thailand is a beautiful and scenic country. The people are charming, the food is
extraordinary and the life style and the good transportation links in this strategically well-located
country to do business, touring or living in the region have attracted many expatriates and
retirees. Thailand for its part welcomes foreigners both as tourists and on a more long-term basis.
Additionally, Thailand is now promoting the country as a retirement location and has instituted
long-term visa provisions for retirees in order to encourage foreigners to retire in the country.
As of all above factors, inspired KASALONG HOME to engage into a business of International
Retirement and Health Services as well as to provide with the First Class Health Resort Hotel,
Senior House and Senior Nursing Home to accommodating and facilitating the senior retired
persons, and other tourists as aforesaid above, hence became the name of “KASALONG
HOME”.
Market Segmentation
Kasalong Home’s main consumer base will be primarily foreigner senior & retirees from
Scandinavia, Western Europe, North America and Japan. These segment customers are usually
looking for higher end health living facilities that foster a safe, enjoyable, and convenient
environment. They are technology savvy and have a desire to have access to the health
amenities that we provide.
The largest segments that Kasalong Home expects are senior tourists from Scandinavia,
Western Europe, and North America. We expect to get 60% segment for this group. The second
market segment is the disable & sick persons from Japan and other countries which we expect
30% for this segment.. The last segment is general tourist worldwide including Thai people. We
expect to get 10% for this segment.
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BUSINESS PLAN
Marketing Strategy
Kasalong Home emphasizes on 7 Ps marketing strategy, which they are:
1. Products: Must Be Essence and Excellence.

2. Price: Must Be Fairly & Competitive
3. Place: Must Be Convincingly & Apparently
4. Promotion: Must Be Perpetually & Progressively
5. People: Must Be Courtesy & Hospitality
6. Process: Must Be Accurately & Validity
7. Package: Must Be Interesting & Stimulating
Current Prospective Client:
We are under negotiating with Korea consulting company name below to provide CWC a one
year contract( with extendable every one year) to accommodate and facilitate their 200 senior
Korean citizen. They are ready to sign contract wit CWC and will reside the community at once
upon the completion of our project construction.
Consulting Company: K.T.C.C. Co., Ltd

President : Mr.Lee, You-Hyeon
Managing Director : Miss Hong Ji-Hee
Office Address : 95/4 Mu 8 Baan Klang Krung Office Park
Ladphrao 71, Naknivas Rd, Ladphrao, Bangkok 10230
Mobile : +666 3969 443/ 666 106 1417
Email : tukata@tcc.com
Financial Forecast
Below is shown the Financial Forecast of the project for 15 years financial plan ( in US$).
Sales Value : 477,138,384

Sales Cost & Expenses : 173,109,044
Operating Profits : 304,029,340
Operating Profit Margin : 58.64%
Internal Rate of Return (IRR) : 20.98%

Net Present Value (NVP) : 73,658,902
(15 Yrs -5% Discount)
Pay Back Period : Within 5 years
Management Team
Chairman: Dr.Witoon Nirooktisan (Physician)

Managing Director: Mr.Cheeravit Pongsatayachon
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BUSINESS PLAN
(Health Administrator)
General Manager: Mr.Ekawat Pookum (Hotel Administrator)
Alternative Medical Doctor: Dr.Siritorn Cholitakul (Physician)
Thai Medical Doctor: Miss Mukda Chantaneeya (Physician)
Chinese Medical Doctor: Qiu Y Qiang (Physician)
Senior Health Care Manager: Mrs. Alongkorn Chaengcharoen (Nurse)
Physical & Recreation Manager: Miss.Kanokporn Homnan (Physicalist)
Nutrition Manager: Mrs.Rewadee Rouyam (Nutritionist)
SPA & Beauty Manager: Mrs.Pasinee Sathirat (SPA Specialist)
Room Manager: Mr.Peerasak Bancheun (Hotel Administrator)
Marketing Manager: Miss Porttip Nantachai (Marketing)
Accounts & Finance Manager: Mrs.Patcharee Bussabok (Accountant)
Food & Beverage Manager: Mr.Tanasilp Kongtiang (F & B)
Advisor Team
Alternative Medicine Doctor: Dr.Petchara Lorvithaya

Health Promotion Clinic – McCormick Hospital
Chinese Medical Doctor: Mr.Suthisak Pavorathisan
Chinese Medical University of Chen Du
Senior Nutrition: Mr.Vatcharapol Thamkoon
Food Scientist , U.K
Health & Beauty: Dr.Vithan Thanavuth
Chulalongkorn University
Overseas Market Mr.Kevin Lee
Mental Health: Mr.Visit Wungvinyu
Senior Nursery Care: Mrs.Ounchai Songkroh
Health Educator 9
Contacted Person:
Mr.Thanaphol Sangseelueb
Project Consultant
Tel:/Fax: +662 938 1522

Mobile: +6686 883 4024
Email:gofine2004@yahoo.com
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BUSINESS PLAN
Introduction
Linked to the health-and-holiday concept is the promotion of long-stay visitors, with is mainly
targeted at getting retirees from countries that have harsh winters and a higher cost of living to
stay for extended periods in Thailand, where it is both warmer and less expensive.
Thailand owes much of its international popularity to the remarkable variety of its natural
attractions. On offer is a tremendous choice of settings – blissful beaches and islands, rugged
hills and jungles, teaming rivers and waterfalls.
Now a related product of this diverse environment, the country's rich natural healing heritage has
started to attract a new generation of discerning tourists. With the increasing international
popularity of health centered holidays, Thailand is pushing to the fore its world-renowned
traditional massage, herbal steam baths, healing arts, meditation, aromatherapy, yoga,
acupuncture, cookery and beauty treatments, as will as an ever-expanding selection of world-
class spas.
Longer stays are the order of the day as visitors seek not just to experience these healthy ways
fleetingly but to absorb maximum benefits over an extended period, while at the same time
experiencing the country's history and culture at a deeper level. Once the process of rejuvenation
and enlightenment starts to bear fruit, the logic of making this choice becomes beautifully
apparent and quite irresistible.
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BUSINESS PLAN
Goal & Objective
Financial Plan
160,000,000
140,000,000
120,000,000
100,000,000
80,000,000 Capital
US$ Sales Value
Net Incomes
60,000,000
Outstanding Loan
Cash Balance
40,000,000 Equity
20,000,000
-20,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Year
Financial Plan (15 Years)
Objective
Our main objective at preliminary stage is as follows:
1. To provide housing community that is affordable for seniors.

2. To create a living environment that encourages healthy aging, independence and self
determination
3. To foster a sense of community within our housing project.
4. To be the premier provider of Communities of Care and Wellness for seniors.
Mission
1. To provide the best possible quality of life for each individual who chooses to make
Age Care Communities of Care and Wellness their Home.
2. To provide high-quality, comfortable rental Long Stay and Nursing Home units offer
state-of-the-art living conditions reflective of the rapid advancements in technology
and a growing need for quality housing. KASALONG HOME is dedicated to a hassle
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BUSINESS PLAN
free-living environment in which our tenants can enjoy all of the benefits of safe,
attractive, and inviting units. Unlike many other realty companies that are solely
concerned with turning profits, our primary objective at KASALONG HOME is to
maintain the highest level of customer satisfaction that is achievable. Tenant safety,
happiness, and comfort are our main goals. KASALONG HOME maintains
competitive market prices, while working toward expanding the number of units rent,
and increasing total earning.
3. Within the company we will strive to work as a cohesive, harmonious unit focused on
exemplifying our mission. Just as customer satisfaction is an intricate part of
KASALONG HOME success, so is employee satisfaction. That is why the founders of
KASALONG HOME believe that employee satisfaction will make the company a
success and will be the key to their longevity.
4. Initial focus will be to develop a buildings complex to meet Long Stay Accommodation
Standards and increase long-term assets and income. Housing units will
predominantly be located in the community neighborhood targeting both foreigners
and local customers. KASALONG HOME fosters the ideals of the importance of
tenant needs along with healthy and understanding relationships and a professional
commitment to satisfaction.
Key to Success
1. We endeavor to provide our residents with the most caring, home-like environment
possible while maintaining respect and dignity, and while promoting independence
through personal choice
2. We are committed to the provision of high quality care for our residents and ongoing
support for family and loved ones.
3. We encourage community involvement in our activities and we reach out to welcome
others to participate in our community.
4. We strive to create a supportive community atmosphere and retirement lifestyle with
regular recreation and special events to enhance our residents' enjoyment of life and
companionship
Company Summary
Chiangrai Wellness Co., Ltd.(CWC), created as a Company Limited based in Chiangrai Province,
Thailand. It will be owned by its principal investor, Mr.Cheeravit Pongsatayachon, is acting the
Managing Director and holds a 50% stake in the company, Dr.Witoon Nirooktisan is acting the
President and holds a 20% , Mrs.Alongkorn Chaengchareon is acting the Finance Director and
holds a 20% share of the company. The other 10% is held by silent investors.
Company Ownership
Chiangrai Wellness Co., Ltd., is registered as a Law Juristic Entity under the Civil & Commercial
Law. by its Founder and the Managing Director, Mr.Cheeravit Pongsatayachon, the
experienced businessman and health tour provider.
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BUSINESS PLAN
Start-up Summary
Start-Up Financing
฿40,000,000
฿30,000,000
฿20,000,000
฿10,000,000
฿0
Expenses Assets Investment Loans
Start-Up Financing Plan
The total start-up expenses (including legal, stationery, brochures, consultants, expensed
equipment, and other) come to 54,054 . Start-up assets required $28,242,041 in long-term
assets to purchase a land, land improvement cost, construction, purchase tools, equipments,
furniture, and vehicles. We also need cash $300,000 for inventory items and $3,862,162 for cash
flow to handle the architect, legal fees and administration & marketing prior to opening and
reserve for operating cost during the construction period and the operating cost for the first year
of project operation.
Long-term assets of $28,242,041 and long-term liabilities of $31,863,662 are anticipated. The
details are described as shown below.
Start-Up Financing Plan
Legal $13,514
Stationery etc. $1,351
Brochures $0
Consultants $1,351
Insurance $0
Rent $0
Research and development $16,216
Expensed equipment $10,811
Other $10,811
----------------------
Total Start-up Expense $54,054
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BUSINESS PLAN
Start-up Assets Needed

Cash requirements $3,862,162
Start-up inventory $300,000
Other Short-term Assets
Total Short-term Assets $4,162,162
Long-term Assets $28,242,041

----------------------
Total Assets $32,404,203
Total Start-up Requirements: $32,458,257

Left to finance: $
Start-up Funding Plan
Investment
Owner $54,054
Invested Capital $540,540
Other $0
Total investment $594,594
Short-term borrowing
Unpaid expenses $0
Short-term loans
Interest-free short-term loans $0
Subtotal Short-term Borrowing $0
Long-term Borrowing $31,863,662
Total Borrowing $31,863,662
Loss at start-up ($54,053)

Total Equity $540,541
Total Debt and Equity $32,404,203
Investment Plan
KASALONG HOME had already invested the amount of 594,595 as a registered capital
investment, which having been paid amount of 54,054 for the cost of the surveying of the project
feasibility study, legal costs, stationery and expenses associated with opening our head office in
Chiangrai province.
KASALONG HOME is seeking finance from any lender or JV partner the amount of $31,863,662.
With this amount, KASALONG HOME can start at once to purchase the land and begin the
project construction, which it will be completed within 14 months.
KASALONG HOME will pledge the project itself as assets against the loan amount.
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BUSINESS PLAN
Capital Utilization
Capital Utilization
Implementating
Expenses Cash Flow for Land Purchase &
7% Operation Development
Vehicles 6% 19%
2%
Tools & Equipments

and Furniture
16%
Construction
45%
Infrastructure
5%
Capital Utilization
The capital amount of $32,404,203 shall be utilized in the project for the following:
Capital Utilization
Description Owner Loan Total
Land Purchase & Development 270,270 5,810,757 6,081,027
Construction 14,635,135 14,635,135
Infrastructure 1,621,622 1,621,622
Tools & Equipments and Furniture 5,278,378 5,278,378
Vehicles 27,027 598,851 625,878
Implementating Expenses 143,243 2,178,379 2,321,622
Cash Flow for Operation 100,000 1,740,541 1,840,541
Total 540,540 31,863,662 32,404,203
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BUSINESS PLAN
The project owner will invest 540,541 from his part and needs more $31,863,662 from Lender or
JV Partner.
Use of Capital Funds

Item Description Unit Amount Total
1 Land Purchase & Development
1.1 Land 250 rais @ $ 16,216 250 4,054,000
20
1.2 Street inside the project (Km) Kms. 945,946
1.3 Land Hill Development 4 Hills 540,541
1.4 Gardening & Landscaping 540,541 6,081,027
2 Construction
2.2 Senior House 150 2,702,703
2.3 Senior Condominium 50 810,811
2.4 Nursing Home 100 1,891,892
2.5 Guest Hotel 150 3,243,243
2.6 Restaurants 3 405,405
2.7 Leader Apartment 30 81,081
2.8 VIP House 3 40,541
2.9 International Dental Clinic 1 540,541
2.10 Ayurvedic Clinic 1 216,216
2.11 Chinese Medical Clinic 1 216,216
2.12 Physical Clinic 1 216,216
2.13 SPA & Beauty Salon 1 675,676
2.14 Club House 1 675,676
2.15 Health Shop 1 135,135
2.17 Coffee Corner 4 54,054
2.18 International Conference Hall 1 810,811
2.19 Mini Theater 1 270,270
2.20 Staff Apartment 200 540,541
2.21 Office Building, Reception Hall 3 270,270
2.22 Swimming Pool 3 162,162
2.23 Senior In-door Sport Building 1 540,541
2.24 Store 1 40,541
2.25 Laundry 1 40,541
2.26 Internet Service Center 1 54,054 14,635,135
3 Infrastructure
3.1 Electric System & Solar Cell 270,270
3.2 Water Supply System 270,270
3.3 Drainage & Waste Water Treatment 540,541
3.4 Waste & Garbage System 135,135
3.5 Security System 162,162
3.6 Communication, Satellite, 162,162
TV, Telephone
3.7 Computer Software 81,081 1,621,622
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BUSINESS PLAN
4 Tools & Equipment and Furniture

4.1 Hotel, Condo, Senior House, 350 540,541
Nursery Home, Office etc.
4.2 Health Care Services 1,351,351
4.3 SPA 270,270
4.4 Kitchen 4 75,676
4.5 Dental Clinic 1 1,351,351
4.6 Thai, Chinese, Physical Doctor Clinic 3 135,135
4.7 Clubhouse 1 405,405
4.8 Health Shop 1 27,027
4.9 Coffer Corner 4 27,027
4.10 Conference Room 1 270,270
4.11 Mini Theater 1 54,054
4.12 Church, Mosque 2 13,514
4.13 Spot 1 135,135
4.14 Library 1 54,054
4.15 Laundry 1 135,135
4.16 Staff Quarter 1 27,027
4.17 Director Office 270,270
4.18 Office 135,135 5,278,378
5 Vehicles 625,878
5.1 11 Passengers Van 6 210,811
5.2 Ambulance Car 2 189,189
5.3 Sedan Car 5 67,568
5.4 Pick-up Truck 4 75,676
5.5 Sedan Car (Guest) 3 27,027
5.6 Multi Purposes Car 2 44,595
5.7 Motorcycle 7 5,405
5.8 Bicycle 35 2,365
5.9 Electric Bicycle 8 3,243
5.10 Golf Car 2 10,811 625,878
6 Implementation Expenses
6.1 Funding Consultant Fee 1,700,000
6.2 Temporary Office 270,270
6.3 Architecheral Design 270,270
6.4 PR, Advertising & Marketing 81,081 2,321,622
7 Cash Flow for Project Operation
7.1 Salary & Wage for 2 years 540,541
7.2 Inventory 300,000
7.3 Others 1,000,000 1,840,541
Total 32,404,203
Breakdown of Capital Utilization
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BUSINESS PLAN
Loan Liquidation Plan
The loan terms shall be 15 years and will be liquidated within 14 years with 1 year grace period
during the construction of the project.
The interest rate will be 5% per annum and shall be payable in arrears annually.
The loan principal shall be payable annually until the loan completely liquidated.
For venture capital, KASALONG HOME is ready to negotiate with JV partner for their terms and
conditions as well as the equity proportion holding in the project.
The Loan repayment shall schedule as follows:
Loan Repayment Schedule

Loan Amount: 31,863,662
Interest Rate: 5%
Loan Term: 15 years
Year Interest Principal Balance
1 Grace Grace 31,863,662
2 1,593,183 1,000,000 30,863,662
3 1,543,183 1,000,000 29,863,662
4 1,493,183 1,000,000 28,863,662
5 1,443,183 2,000,000 26,863,662
6 1,343,183 2,000,000 24,863,662
7 1,243,183 2,000,000 22,863,662
8 1,143,183 3,000,000 19,863,662
9 993,183 3,000,000 16,863,662
10 843,183 3,000,000 13,863,662
11 693,183 3,000,000 10,863,662
12 543,183 3,000,000 7,863,662
13 393,183 3,000,000 4,863,662
14 243,183 3,000,000 1,863,662
15 93,183 1,863,662 0
13,604,564 31,863,662
Loan Repayment Schedule
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BUSINESS PLAN
Project Description
KASALONG HOME is a project that provides an “International Long Stay Villa for Health
Promotion and Recreation” for foreign customers who are seeking the living comfortable location
with fully health facilities which focusing to the senior and retired person worldwide who willing to
reside their end of life in Thailand.
KASALONG HOME is located in Chiangrai Province; the northernmost

province of Thailand is about 842 kilometers north of Bangkok. Situated
on the Kok River basin, Chiangrai covers an area of approximately
11,678 square meters with an average elevation of 580 meters above
sea level. The province, which is located within the renowned Golden
Triangle area where Myanmar, Laos and Thailand converge, is also
known as the gateway to Myanmar, Laos and Southern China
Historically, Chiangrai, was founded in 1262 by King Meng Rai, was the
first capital of the Lanna Thai Kingdom (Kingdom of a million rice fields),
which was later conquered by Burma. It was not until 1786 that Chiangrai
became a Thai territory and was proclaimed a province during the reign of King Rama VI in 1910.
Today, Chiangrai is a traveler’s paradise endowed with abundant natural tourist attractions and
antiquities; the province itself is evidence of past civilization. Attractions range from magnificent
mountain scenery, ruins of ancient settlements, historic sites, Buddhist shrines and ethnic
villages as the province is also home to several hill tribes who maintain fascinating lifestyles. For
those interested in the natural side of Chiangrai, jungle trekking is recommended along various
trails.
Location
Mae Sai
Golden
Triangle
Project
Site
Airport
Wad
Rong Khun
Site Map
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BUSINESS PLAN
The project is located on the beautiful landscape area of 250rais (100 acres) at Tambol , Muang
District, Chiangrai Province, 22 km. from Chiangrai International Airport and 8 km. from
Chiangrai city.
The project location is surrounded with a beautiful mountain landscape and lake which is suitable
to develop it as a “ Retirement Community” to accommodate and facilitate both short stay and
long stay customers with fully facilities of health services and recreation amenities.
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BUSINESS PLAN
Zone
Project Zone
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BUSINESS PLAN
The project is provided into 4 zones to facilitate the customers as follows:
1. Health Zone
Consists of SPA Therapy, Beauty Salon, Naturopathy Clinic, Thai & Chinese Traditional Medicine
Doctor, Alternative Medicine Doctor, Ayurvedic Doctor, International Dental Clinic, Holistic Health
Clinic, Thai & Chinese Massage, Qi-Gong Therapy, Swimming Pool, Sauna, Club House, Natural
Foods Center, Health Products Shop, Fitness Center, Nutritious Foods Shop & Restaurant etc.
SPA & Health Zone Perspective
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BUSINESS PLAN
2. Hotel Zone
This zone provides a 4 stories deluxe hotel - 150 rooms, 2-3 bedrooms, to facilitate both general
short stay and long stay customers. The charge rate about 160-210 /person/day.
Hotel Perspective
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BUSINESS PLAN
3. Senior Residence Zone:
This zone will consist of 150 houses & condominium 50 units, 100-150 m2 . The rental rate of
house between $1,486-3,243 per month and condominium rental rate is $1,486 per month.
Condo
Condo & Senior House Perspective
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BUSINESS PLAN
4. Nursing Home Zone:
This zone consists of 2 stories building - 100 units nursing home for older person and disable
person both Thai citizen and foreigner. The rental rate is $1,757 per month.
Senior Nursing Home Perspective
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BUSINESS PLAN
Feature
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BUSINESS PLAN
Perspective View of Project
KASALONG HOME offers the spacious comfort of a private residence with the security and
services of a hotel. With a vast variety of room types from Studio, to Family Suite, there is always
the right one to suit client’s preference. All rooms have private balconies and are equipped with
standard hotel's facilities including air-conditioners, bath rooms with separated bath tubs and
shower rooms with hot and cold water, TV with 40 international cable programs, mini bars with
fridges, IDD telephones and in-room electronic safes. All units have well appointed kitchen and
dining corners. The kitchens include large fridges, hot plates, hoods, sinks, microwave ovens and
a full selection of chinaware, cutlery, glassware, pots and pans. KASALONG HOME also has
comprehensive amenities are as follows:
• SPA & Sauna

• Jacuzzi
• Thai & Chinese Traditional Massage
• Thai & Chinese Alternative Medicine Doctor
• Physical Clinic
• Dental Clinic
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BUSINESS PLAN
• Mind Control Center

• Naturopathy
• Ayurvedic Doctor Clinic
• Holistic Health
• SPA Therapy
• Exercise & Fitness Center
• Nutritious Food Shop & Restaurant
• Natural Food Center
• Club House & Swimming Pool
• Seminar Courses relating to Healthy & Alternative Medicine Doctor Courses.
• International Conference Hall
• Rehabilitation Center for Foreign Elder Person
• Mind Control Room
• Car Park Lot.
Services Offered :
• All meals
• Laundry
• Housekeeping
• Maintenance
• Communal lounges
• Communal dining rooms
• Activities and outings
• Church services
• Hairdressing services
• Financial service
• Day Care
• Mini Theater
• Indoor Spot
Health Care Services:
• Registered Nurses, Care Aides - 24 hours

• Dietician
• Minister
• Physiotherapist
• Pharmacist
• Medical Physician
• Dentist
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BUSINESS PLAN
• Podiatrist
• Recreational Therapist
Services Schedule :
• 24 hour staffing (care staff on site at all times). Staff can respond to any emergency
situations that may arise, day or night.
• Three meals per day (served in our dining room)
• Weekly housekeeping (including bed change, suite cleaning, removal of garbage
• Weekly laundry service (personal as well as flat linens)
• Activity and recreation programs
• Assistance with bathing, medications, dressing, monitoring (all as required)
• Transportation (our own bus) for shopping, outings
Activity Program:
KASALONG HOME provides customers with the following activity programs:
1. Physical & Recreation: Health Massage, SPA, Sauna (Infrared), Acupuncture

Treatment, Hydro Therapy, Qi-Gong Therapy, Herbal Therapy, Aerobic Dance, Thai
Classical Dance, North-Eastern Classical Dance etc.
2. Mind Control: Meditation, Memory Reconciliation, Music for Health, Singing, Games
etc.
3. Educational Courses : Health, Diabetes, Bone & Joint, Feet Treatment, Nutrition,
Cooking for Health etc.
4. Special Courses: Weight Control, Loss Weight, Rehabilitation, Beauty Course,
Administrative Course, First Born Nursery Course etc.
5. Special Tour: Golden Triangle, Doi Mae Sa Long , Doi Tung Palace, Phu Chee Fah,
Myanmar Border (Ta Khee Lek)
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Activities Program
Construction Plan
KASALONG HOME will implement the project construction at once upon receiving the funds from
lender or JV partner. The construction will be completed within 14 months.
The construction works plan will be as scheduled in the Construction Plan below.
Construction Plan
Month
Item Description Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1 Surveying, Designing, Engineering System
2 Contractor Contract
3 Land Developing, Layout
4 Foundation & Piling
5 1st Floor
6 2nd Floor
7 3rd Floor
8 Roof Structure & Roofing
9 Laying & Plastering, Door & Window
10 Ceiling
11 Sanitary & Electricity System
12 Floor & Wall
13 Painting
14 Interior Decorating & Furniture
15 Gardening & Road
16 Clearing and completing
Construction Plan
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BUSINESS PLAN
Technology
KASALONG HOME will have the most up-to-date technology provided both to the customers and
to the subcontractors and other clients.
1. Ethernet ports and/or modem jacks will be installed in each unit developed by
KASALONG HOME.
2. Access to a 24-hour copy/fax center located on the premises.
3. Each unit will contain an emergency panic alert that will automatically go
through to the manager and the local police department.
Future Products and Services
In the future, KASALONG HOME will look to give each department within the company the
opportunity to become a more independent entity. This will make expansion efforts more efficient,
and will provide specialists in their departments the chance to become more focused in their field.
We are in the process of conducting surveys in order to determine the best possible markets for
hospital to facilitate the occupants and the people in the KASALONG HOME community.
Market Analysis Summary
Below charts shown the number of old ages population of the world and the foreign retirees
touring into the Kingdom of Thailand.
Increasing Number of Old Age Population 1970-2150.
Source: UN Population Division Department of Economic and Social Affairs
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BUSINESS PLAN
Number of Old Age Population of Various Countries 1997.
Country Population Old Age Old Age %

Population
USA 267,955,000 55,913,000 20.9
Japan 125,717,000 35,221,000 28.0
Germany 84,068,000 23,846,000 28.4
U.K. 58,610,000 14,971,000 25.5
France 58,470,000 14,678,000 25.1
Italy 57,534,000 16,559,000 28.8
Spain 39,244,000 10,257,000 26.1
Netherlands 15,653,000 3,603,000 23.0
Source: US Bureau of the Census, International Data Bas
Number of Senior Citizen & Senior Retirement Touring to Thailand1996-2000
Senior Citizen
Come to Thailand between 1996-2000
1996 1,126,800 Person
1997 1,115,661 Person
1998 1,170,832 Person
1999 1,347,157 Person
2000 1,422,496 Person
Senior Retirement
Come to Thailand between 1996-2000
1996 135,856 Person
1997 124,255 Person
1998 156,546 Person
1999 174,865 Person
2000 167,424 Person
Source: TAT
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BUSINESS PLAN
Marketing Strategy
Market Needs
KASALONG HOME has surveyed the market needs of this section, have found that the utmost
needs came from:
1. Retirees from various countries with particular emphasis on the Japanese & Korea
market; the European market such as British, German, Dutch, and Scandinavian; the
overseas Chinese market and those from the rest of the world.
2. Snowbirds, those who will come from cold countries during their winter season , like
Korea and Sweden. These people have already come to Thailand to enjoy seaside
activities, rural/mountain hill-tribe life and to enjoy exciting and adventurous
experiences for two to three weeks. Some are using Thailand as a hub to travel to
nearby countries such as Myanmar, Laos and Cambodia (Indochina).
3. Students and trainees from overseas are in this group. Thailand has some economic
advantages that many international schools choose to operate their affiliations or
branches to teach foreign students in various subjects. Students may not be big
spenders but their presence would generate other income for the country.
4. The fourth group is for those who attend sports training camps. Many sports training
associations have come to Thailand and brought along their coaches and athletes to
conduct their programs at different sites around the country.
Those are the main market segmentation of our products and services.
Market Trends
In accordance with a government policy to promote the tourism industry as a means to direct
foreign currency into the country and consequently to improve the economic status, the Tourism
Authority of Thailand (TAT) has created several programs and activities to promote Thailand as a
major travel destination and to expand the current markets to cover the niche segment.
Due to these ongoing promotions by TAT, the numbers of tourists coming into Thailand have
increased every year. However, when taking into consideration the average length of stay in
Thailand for the past five years, there has been a decrease of approximately 1.43% per year.
Therefore, TAT has realized that it should expand its markets to include those tourists who spend
a long period of time in the country. These kinds of tourists will consequently spend more money
during their stay in Thailand. Not only for directing more income into the country, the promotion to
this market will also strengthen the country's economic status as well as expand the production
and service sectors relating to this industry.
Therefore, TAT has promoted and developed Long Stay Tourism in Thailand by proposing the
issues facilitating the arrival procedures for aged tourists (55 years and above) to the Cabinet.
On 7 and 14 July, 1998, the Cabinet approved the proposal in principle and approved its details
to be in practice on 8 September, 1998.
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BUSINESS PLAN
Later, on 26 June, 2001, the Cabinet approved the proposal by the Minister to the Prime
Minister's Office (Mr.Somsak Thepsutin) to promote Long Stay Tourism and to set up a National
Committee to support this program. The Minister to the Prime Minister's Office will be the
Chairman of the Committee while other government authorities will support the program
On 25 December, 2001, the Cabinet approved the establishment of the Thai Long Stay
Management Corporation Limited. to promote the program through the Supply Chain
Management System. The corporation will be situated at the TAT office at Ratchadamnoen Nok
Avenue, Bangkok.
Market Growths
The market for high quality, reasonably priced rental units has been growing at a rate of 6.7%
since 2000. Long Stay area's rental rates have remained even, averaging 2,030 or 16.22 per
square meter, during the fourth quarter of 2004. The Chiangrai properties market is experiencing
rapid employment growth that is fueling demand for accommodation, but not many new units are
emerging. Not only is KASALONG HOME pioneering this particular niche of affordable quality
living and amenities, but also it is capitalizing on the strength of the current economic growth in
Chiangrai.
Segment Strategy
We believe that our unparalleled level of quality and technological amenities put KASALONG
HOME into a niche of its own. This will be the focal point of all our marketing and advertising
efforts. These segments are also easily reached through local newspapers and publications, as
well frequent open house displays.
It is essential for KASALONG HOME patrons to understand that their needs are our priority.
Market Segmentation
Target
East West
ภายในประเทศ ตางประเทศ
นักบริJapan
หาร-นักธุรกิจ นักบริ หาร-นักธุรกิจ
United
ผูสูงอายุ
Taiwan ผูสงู อายุ
England
สตรีทKorea
รี่ ักความงาม มูลGermany
นิธ-ิ สมาคมสุขภาพ
ขาราชการชั
Malaysia้นผูใหญ สหภาพแรงงาน
Italy
ผูทSingapore
ี่มปี ญหาสุขภาพ นักทองเที่ยว
France
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BUSINESS PLAN
Market Segment By Group Market Segment By Countries
Educational Training Thai

Group Group
5% Japan & 10%
5%
Other
Countries Scandinavi
30% a, Western
Disable &
Europe,
Sick Person
North
Group Senior
30% America
Group
60%
60%
Market Segmentation
KASALONG HOME will target four distinct customer segments by groups and countries are as
follows:
By Group
1. Senior Group:
- Elder Persons & Retirees from various countries with particular emphasis on
the Japanese & Korea market; the European market such as British, German,
Dutch, and Scandinavian; the overseas Chinese market and those from
the rest of the world. This group will spend their “End-Of-Life” for
Touring and Rehabilitating. Most of these people will stay longer time or
for whole life in the country where less expensive.
- We target 60% segment from this group.
2. Disable Group:
- Disable or sick person who has no relative to take care and wish to
come for curing and treatment.
3. Educational Group:
- Students and trainees from local people and overseas who want to attend the
educational courses or special health courses. This group may not be big
spenders but their presence would generate other income for the country
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4. Training Group:
- The fourth group is for those who attend sports training camps. Many sports
training associations have come to Thailand and brought along their coaches
and athletes to conduct their programs at different sites around the country.
By Country
- The largest segment is Scandinavia, Western Europe, and North

America. We expect potential customers from this segment 60%.
- The second segment is Japan, Korea and other countries. We expect

potential customers from this segment 30%
- The last segment is Thai. We target 10% for this segment.
Market Segment Analysis
Potential Customers Target
Retired & Elder Person 60%

Disable & Sick Person 30%
Snowbirds 10%
Potential Countries
Scandinavia, Western Europe

And North America 60%
Japan, Korea & Other Countries 30%
Thai 10%
Total 100%
Main Competitors
Due to there are a few enterprises who do the Long Stay business in Thailand where are in
Bangkok, Phatumthani, Karnchanaburi, Rayong and Chiangmai, so there are a few competitors
and those ones not our direct competitor.
Strategy and Implementation Summary
KASALONG HOME emphasizes on 7 Ps marketing strategy, which they are:
1. Products: Must Be Essence and Excellence.
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BUSINESS PLAN
2. Price: Must Be Fair & Competitive

3. Place: Must Be Convincingly & Apparently
4. Promotion: Must Be Perpetually & Progressively
5. People: Must Be Courtesy & Hospitality
6. Process: Must Be Accurately & Validity
7. Package: Must Be Interesting & Stimulating
Strategic Advantage
Location
• Thailand is in the hub of international air travel.

• Climatically, there is plenty of sunshine and in different parts of the country, the
climate conditions can be chosen all year round.
Natural Beauty
• There are traditional ways of life in rural areas, mountains, beaches and world-
renowned tourist attractions in the North and South. Thailand is also
surrounded by interesting countries such as those in Indochina.
Cultural Heritage
• Thailand is a mixed culture with a multi-racial community who has been living
in harmony over the past centuries without any major conflict. Many historical
sites have been declared World Heritage by UNESCO.
Safety
• Thailand is a democratic country governed by Rule of Law. People live under

the constitution which protects individual rights as in any civic society.
Cost of Living
• Despite the survey conducted by some travel magazines, Thailand is still one
of the best choices for tourists in terms of the cost of living. We estimate that
1,486 a month for luxurious condo is a sum that visitors can enjoy life quite
well in Chiengrai. In the provinces, the cost would be relatively less except in
Chiang Mai, Pattaya and Phuket.
• Long Stay visitors are not short-term tourists. They do not go to five-star
hotel for accommodation, or meals. They would rather try to live like the local
people if we can show them how.
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Quality of Living
• Thailand has been an open society since the Sukhothai era. Foreigners and
Thais enjoy freedom of speech and freedom of thought. When tourists come
here, there would be many choices for them to choose and see in every day
life.
• Thailand is now a modern society with plenty of entertainment facilities, public
utilities and other facilities of an international standard. These can make
tourists feel at home provided that we add conveniences for them such as
foreign language signboards in public places. A proposal concerning the
improvement of the hot-line service to tourists and on the state-of-the-art
technological interactive website is in the process under the new scheme.
People and Services Available
• Tourism development has been promoted by the government for four decades.
The tourism industry has provided jobs and other opportunities to many other
related industries. It becomes a major income contributor supported by millions
of service personnel.
• Thailand has a capacity both in hardware and software to accommodate the
increasing number of short-term and long-term tourists. Long Stay tourism is a
new opportunity opening up for many categories of industry.
Marketing Strategy
Marketing in a highly competitive long stay housing industry depends on the recognition of
excellence, as well as a point of difference to display our units in an individualized light.
KASALONG HOME will build a reputation upon these components.
We will develop and provide a living environment of unmatched proportion. It starts with the
commitment to customer satisfaction and fulfilling their demands. Our commitment to quality and
comfort includes safety and 24-hour customer service. The aspect of our living developments that
differentiate KASALONG HOME from all other companies is our focus on maintaining the most
advanced technological innovations on the market for our tenants.
Positioning Strategy
For people who desire high-quality living with all the technological amenities available, only
KASALONG HOME real estate developer will be able to fulfill their needs and desires at an
affordable price.
Unlike most other resort and long stay management companies, KASALONG HOME is
committed to guaranteeing customers full satisfaction, with 24-hour on-staff service, live
answering service, and a website that handles all complaints instantly.
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BUSINESS PLAN
Pricing Strategy
KASALONG HOME's pricing will be at the top of what the market will bear. We are competing
with large firms who have similar complexes. Our prices will be competitive with these larger
firms while maintaining the high level of quality and expert management.
For example, a Condo unit price is based on average unit value of $1,486 , hotel rate at 162
/day/person. KASALONG HOME, however, must try to follow market pricing trends in order to
maintain a competitive advantage.
Promotion Strategy
The most successful promotion will come in the form of word of mouth. Since we will have own
real estate, we will be highly visible to the public. Since our complexes will be in the upper
echelon of quality and livability, word will spread through the community about our unique appeal.
Along with word of mouth, our most consistent form of promotion will come from ads in local
publications, specifically, Bangkok Post, The Nations and The Thai Post, as well as smaller
magazines and circulations. We will promote our project via exhibition hall and trade fair
periodically. We will also be personally promoting our product within the community and by our
own attractive website.
We will have brochures available at all offices. These will give the customer a general outline of
our units and will explain the benefits of our units. We will also have a monthly newsletter that we
will send out to our clients. This newsletter will inform the clients as to the growth and outreach of
KASALONG HOME. It will also contain some human-interest stories about our facilities of health
cares and amenities.
Furthermore, we also focus do the marketing direct to the target customers in the segmented
countries in associated with the association related to the old age person, senior person and
retired person.
Here below are the names list of Associations and Consulting Company whom we are dealing
with relating to our marketing plan.
United State of America
- America Association Of Naturopathic Physicians

- America Holistic Medicine Association
- Homeopathic Educational Service
- Maharishi Ayurvead Health Center For Stress Management
- National Commission On The Certification Of Acupuncture
United Kingdom
- Institute Of Complementary Medicine

- British Complementary Medicine Association
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- Council For Complementary and Alternative Medicine

- Center For Complementary Health Studies
- British Acupuncture Council
- Holistic Medicine
- Homeopathy
- Naturopathic Medicine
- Acumedic Center (For Chinese and Other Medicine)
- Ainswonths Homeopathy Pharmacy
Korea
- K.T.C.C. Co., Ltd
Distribution Strategy
We will focus on providing high-quality living in convenient locations with a wide customer base. It
is also important that we remain at the upper echelon in the quality range when compared to
competitors.
We can only do this by organizing and implementing a sound plan that will assume responsibility
for the functionality and appearance of KASALONG HOME properties. We will have an updated
Web site for anyone interested in our products and facilities.
We will promote direct to the overseas customer, we will work-out with our sales agents and the
retired association in Japan, Hong Kong, USA, Scandinavia, U.K. and China to promote our
products and services.
Marketing Program
Our most important marketing program is customer word of mouth. The only way to truly know
the quality of our units is through experience; hence we must maintain the highest level of
customer satisfaction. Rewards will be given to clients or customers that refer new clientele to the
company. We confidently believe that the high level of quality that KASALONG HOME will
provide can attract a strong demand for our units.
Sales Strategy
Sales Goal
• To have occupancy rate at 40% of the total rental unit for the first year of project
operation (2nd year).
• To reach occupancy rate at 55%, 70% and 85% at 3rd, 4th, 5th and 6th year
respectively.
• To maintain the occupancy rate of 90% every year from 7th year.
• To sell Time Sharing Member 1,000 subscribers per year for 2nd, 3rd, 8th , 9th ,14th
and 15th year.
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BUSINESS PLAN
Sales Forecast
Our sales policy concentrates into 2 categories which they are:
a) Servicing & Products
The total rental unit of KASALONG HOME is 450 units which will be utilized as follows: :
1. 5% - Keep as Non-Performance Unit (NPU- unavailable to sell or giving

service in any circumstance e.g. repairing or being occupied incidentally).
2. 30% - reserved for time sharing member’s utilization.
3. 65% - available for sales to general customers.
We expects rate of 75% occupancy for our rental units (hotel, condo, senior house and
senior nursing home) which to begin at 40% at the 2nd year and will be 55%,70%,85%
for the 3rd,4th, 5th,6th, and 90% from 7th year.
b) Time Sharing Membership
We expect to get a “Time Sharing Membership” of 1,000 subscribers each year for 2nd
and 3rd year and another 2,000 in year 8th-9th,14th and 15th year. Each subscriber will pay
member fee $10,000 one time charge and they have privilege to spend their vacation
time with free of charge of rental and an additional provided facility for 15 days per year
for the entire member contract of 5 years.
Below are the chart shows the sales target and incomes of the project for 15 years operation.
KASALONG HOME will have sales value of 20,500,868 at second year and reach the value of
56,709,976 at the 15th year.
Which shall breakdown per each category are as follows:
Year 1 2 3 4 5
100% Construction 40% 55% 70% 85%
Hotel 10,188,486 4,075,395 5,883,851 7,862,964 10,025,280
Senior House 3,299,189 1,319,676 1,905,282 2,546,149 3,246,340
Nursing Home 2,108,108 843,243 1,217,432 1,626,932 2,074,339
Health Care 2,918,919 1,167,568 1,685,676 2,252,676 2,872,161
SPA 731,286 292,515 422,318 564,370 719,572
Restaurant 1,332,973 533,189 769,792 1,028,722 1,311,620
Member Fee 10,800,000 10,800,000 10,800,000
Other Facilities 3,163,784 1,265,514 1,827,085 2,441,650 3,113,104
Misc 509,424 203,770 294,193 393,148 501,264
35,052,170 20,500,868 24,805,628 18,716,612 23,863,681
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BUSINESS PLAN
6 7 8 9 10
85% 90% 90% 90% 90%
Hotel 10,526,544 11,703,040 12,288,192 12,902,601 13,547,731
Senior House 3,408,657 3,789,625 3,979,106 4,178,061 4,386,965
Nursing Home 2,178,056 2,421,486 2,542,560 2,669,688 2,803,172
Health Care 3,015,770 3,352,826 3,520,467 3,696,491 3,881,315
SPA 755,551 839,995 881,994 926,094 972,399
Restaurant 1,377,201 1,531,124 1,607,680 1,688,064 1,772,467
Member Fee 12,960,000 12,960,000
Other Facilities 3,268,759 3,634,091 3,815,796 4,006,585 4,206,915
Misc 526,327 585,152 614,410 645,130 677,387
25,056,865 27,857,338 42,210,205 43,672,715 32,248,351
11 12 13 14 15 Total
90% 90% 90% 90% 90%
Hotel 14,225,118 14,936,374 15,683,192 16,467,352 17,290,720 167,418,353
Senior House 4,606,313 4,836,628 5,078,460 5,332,383 5,599,002 54,212,647
Nursing Home 2,943,331 3,090,497 3,245,022 3,407,273 3,577,637 34,640,669
Health Care 4,075,381 4,279,150 4,493,108 4,717,763 4,953,651 47,964,003
SPA 1,021,019 1,072,070 1,125,673 1,181,957 1,241,055 12,016,582
Restaurant 1,861,091 1,954,145 2,051,853 2,154,445 2,262,167 21,903,561
Member Fee 15,552,000 15,552,000 78,624,000
Other Facilities 4,417,260 4,638,123 4,870,030 5,113,531 5,369,208 51,987,650
Misc 711,256 746,819 784,160 823,368 864,536 8,370,918
33,860,768 35,553,807 37,331,497 54,750,072 56,709,976 477,138,384
Sales Value per Category
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BUSINESS PLAN
The pro-forma operating incomes of the project for the period of 15 years as shown in the chart
hereunder.
US$
Pro-forma Revenue
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
-10,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Sales Value 0 20,500 24,805 18,716 23,863 25,056 27,857 42,210 43,672 32,248 33,860 35,553 37,331 54,750 56,709
Cost of Sales & Expenses 600,32 6,378, 7,953, 8,198, 9,818, 10,293 12,538 13,278 12,556 12,963 13,595 14,258 16,510 17,475 16,688
Operating Profits -600,3 14,121 16,852 10,518 14,044 14,763 15,318 28,931 31,116 19,284 20,265 21,294 20,820 37,274 40,021
Year
Pro-forma Operating Incomes.
Milestones
The accompanying table lists our company's milestones, including dates, management
responsibility. This table indicates our expectations from the company as well as outlining our
plan for start up. This is an initial assessment, and KASALONG HOME will continually adjust in
order to sustain our business in all the different departments.
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BUSINESS PLAN
Business Plan Milestones:
Item Activities Schedule

1 Project Implementing /Seeking JV Partner Conducting
2 Business Plan Preparing/Submitting for Funds Nov 2006
3 Increasing Registered Capital/Company Establishment Nov 2006
4 Construction Design/Licensing/Land Dec 2006 – Nov 2007
Developing/Building Construction & Decoration
5 Marketing Implementation Apr –Nov 2007
6 Operating Plan/Job Description/Recruiting/Training Nov -Dec 2007
7 Opening Jan 2008
Business Plan Milestone
Management Summary
The initial management team depends on the founders themselves, with back-up assistance from
the property management department of KASALONG HOME. As we continue to grow, we will
establish satellite offices in all of our living developments. It will also be necessary to take on
additional help in the marketing and R & D sectors as growth continues.
Organizational Structure
KASALONG HOME depends on an organized division of responsibilities in order to run an

efficient, diversified enterprise. Main decisions and responsibilities will be divided between the
four top partners. They will focus on maintaining high quality and a cohesive business entity. Top
division managers will be given specific responsibilities such as marketing, finance, strategic
management, or research and development.
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BUSINESS PLAN
Organization Chard
Board of Director President
Managing Director Advisor

General Manager
Health SPA Senior Nursing Hotel Admin. Marketing

Senior House
Division Division Home Division Division Division Division
Division
Thai Clinic Massage House Front Front Finance Thai
Keeping
Chinese Club House House House Security Overseas
Clinic Driver Keeping Keeping
H/R
Dental Gardener F/B F/B
Clinic
Gardener Engineer
Nurse Gardener
Personal
Organization Chart
KASALONG HOME is completely departmentalized. The main departments are Administration,
Marketing, Hotel, Senior House, Senior Nursing Home, SPA and Health.
KASALONG HOME employees at the beginning of the project operation will be approximately
476 employees.
Dr.Witoon Nirooktisarn, will be a President, Mr. Cheeravit Pongsatayachon , the founder of the
company, assumes the responsibilities of the Managing Director, while his co-partner, Mrs.
Alongkorn Chaengcharoen, will be responsible for the duties of Admin & Finance Director. Mr.
Ekawat Poukam. the other co-partner will act in the capacity of a General Manager to control
and supervise the hotel management and its operations. The company will make all decisions in
accordance with the company mission. Employees are delegated tasks based upon their
specialty.
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BUSINESS PLAN
Management Team
Top Management Team
Dr. Witoon Nirooktisarn – President: 58 years, Degree in Medical Science, 30 years

experience in Orthopedic and Ayurvedic Doctor.
Mr. Cheeravit Pongsatayachon - Managing Director: 53 years, Degree in Politic Science,

with 17 years experienced in Medicine Detailer, 6 years in Health Tour and Special Lecturer in
Health Services at Educational Institute , Kun Ming , China. Presently, acting as Health Resort
Manager of Naerun Chara Hot Spring Resort, Chiangrai Province.
Mrs. Alongkorn Chaengcharoen - Admin & Finance Director: 48 years, Degree in Public
Health, Degree in Nursery & Midwifery , with 20 years experience in Public Health and Nursing.
Mr. Ekawat Poukam, General Manager: 34 years, Degree in Computer Science and Master
Degree in Information Technology, 10 years experience in Computer System & Software and
Hotel Manager.
Every six months, the four top partners will assess the results of these tasks, and the personality
of the employee involved, to determine promotion and/or salary issues.
Management Team
Chairman: Dr.Witoon Nirooktisan (Physician)

Managing Director: Mr.Cheeravit Pongsatayachon
47
BUSINESS PLAN
(Health Administrator)
General Manager: Mr.Ekawat Pookum (Hotel Administrator)
Alternative Medical Doctor: Dr.Sirintorn Cholitakul (Physician)
Thai Medical Doctor: Miss Mukda Chantaneeya (Physician)
Chinese Medical Doctor: Sew I-Chiang (Physician)
Senior Health Care Manager: Mrs. Alongkorn Chaengcharoen (Nurse)
Physical & Recreation Manager: Mis.Kanokporn Homnan (Physicalist)
Nutrition Manager: Mrs.Rewadee Rouyam (Nutritionist)
SPA & Beauty Manager: Mrs.Pasinee Sathirat (SPA Specialist)
Room Manager: Mr.Peerasak Bancheun (Hotel Administrator)
Marketing Manager: Miss Porttip Nantachai (Marketing)
Accounts & Finance Manager: Mrs.Patcharee Bussabok (Accountant)
Food & Beverage Manager: Mr.Tanasilp Kongtiang (F & B)
Advisor Team
Alternative Medicine Doctor: Dr.Petchara Lorvithaya

Health Promotion Clinic – McCormick Hospital
Chinese Medical Doctor: Mr.Suthisak Pavorathisan
Chinese Medical University, Chan Tu
Senior Nutrition: Mr.Vatcharapol Thamkoon
Food Scientist , U.K
Health & Beauty: Dr.Vithan Thanavuth
Chulalongkorn University
Overseas Market Mr.Kevin Lee
Mental Health: Mr.Visit Wungvinyu
Senior Nursery Care: Mrs.Ounchai Songkroh
Health Educator 9
Management Team Gaps
The present team requires business development and administrative support. Most of the
partners have been working in business environments where this kind of support was provided to
them as part of a larger organization.
KASALONG HOME will turn to Dynamic Public Relations to help create business development
programs, such as speaking opportunities and magazine article insertions, as well as forums and
seminars that are important to our ongoing development.
Regarding administration, we need a strong finance manager to guard cash flow. Our partners
are not accustomed to the worries of cash flow, but they have the sense to listen to reason and
deal with constraints if the finance manager provides the proper information.
48
BUSINESS PLAN
Financial Analysis
We want to finance growth mainly through cash flow. We recognize that this means we will have
to grow more slowly than we might like.
The most important factor in our case is collection days. We cannot push our clients hard on
collection days. Therefore, we need to develop a permanent system of receivables financing,
using one of the established financial companies in that business.
General Assumptions
General Assumptions
Short Term Interest Rate 8.00%

Long Term Interest Rate 5.00%
Payment days 30
Collection days 45
Inventory Turnover 12.00
Tax Rate Percent 30.00%
Household Tax Annual Earn /12 *1.5
Insurance Premium 0.2%
Expenses in cash 10.00%
Sales on credit 70.00%
Allowance & Food 20.00%
Income & Expenses Annually Increase 5%
Loan Term (Year) 15
49
BUSINESS PLAN
Break-Even Analysis
With fixed costs of $879,616 per month (sales cost (without member fee) + operating expenses +
interest + household tax & insurance ). We will need customer 108.5 persons per day (3,255
persons per month) to spend at least $270.27 /day /person (for the rental cost and other
facilities), to cover our monthly expenditure cost.
Breakeven Analysis
฿800,000
฿600,000
฿400,000
฿200,000
฿0
Profits 1,000 2,000 3,000 4,000 5,000
฿-200,000 500 1,500 2,500 3,500 4,500 5,500
฿-400,000
฿-600,000
฿-800,000
฿-1,000,000
Sales
Expenses Break Even
Expenses Break- Even Analysis:
Monthly Person Break-even 3,255

Daily Person Break-even 108.5
Monthly Sales Break-even $879,616
Assumptions:
Average Person Sale $270.27

Fixed Cost $879,616
50
BUSINESS PLAN
Pay Back Break-Even Analysis
US$ Paid Back Break Even
180,000,000
160,000,000
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
-20,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Capital 32,404, 32,404, 32,404, 32,404, 32,404, 32,404, 32,404, 32,404, 32,404, 32,404, 32,404, 32,404, 32,404, 32,404, 32,404,
Sales Value 0 20,500, 24,805, 18,716, 23,863, 25,056, 27,857, 42,210, 43,672, 32,248, 33,860, 35,553, 37,331, 54,750, 56,709,
Net Incomes -2,131, 7,102,2 8,170,3 4,325,5 6,520,7 7,030,8 7,440,9 15,848, 17,292, 10,150, 10,899, 11,635, 11,449, 21,632, 23,420,
Outstanding Loan 31,863, 30,863, 29,863, 28,863, 26,863, 24,863, 22,863, 19,863, 16,863, 13,863, 10,863, 7,863,6 4,863,6 1,863,6 0
Cash Balance 907,70 8,508,2 17,176, 22,000, 28,019, 34,548, 41,488, 55,835, 71,625, 80,273, 89,609, 99,680, 109,56 129,63 152,62
Equity -1,781, 3,190,0 11,360, 15,685, 22,206, 29,237, 36,678, 52,527, 69,819, 79,969, 90,869, 102,50 113,95 135,58 159,00
Year
Pay Back Break- Even
With the debt from loan $31,863,662, KASALONG HOME will pay the interest and principal
annually from 2nd year, and will have principal remain of $26,863,662 at the end of 5th year.
As the chart above, shown that at the end of 5th year KASALONG HOME have cash on hand
$ 28,019,704 with the outstanding debt of $26,863,662.
The outstanding debt can pay-out at the end of 5 year ( see the graph line will cross at that period
point).
51
BUSINESS PLAN
Salary & Wage Rate
Salary & Wage Rate

Amount Year
Nrs. Salary(Baht) Salary(USD) (USD) (USD)
General Administration
President 1 80,000 2,162 2,162
Managing Director 1 70,000 1,892 1,892
Executive Secretary 1 15,000 405 405
MD Assistant 2 30,000 811 1,622
Personnel Manager 1 25,000 676 676
Personnel Officer 3 8,000 216 649
Account Manager 1 15,000 405 405
Accounting 5 8,000 216 1,081
Finance Manager 1 15,000 405 405
Finance 3 8,000 216 649
Documentation 2 8,000 216 432
Data Base 2 8,000 216 432
Information Technology 3 8,000 216 649
Web Master 2 10,000 270 541
PR Manager 1 15,000 405 405
PR 3 8,000 216 649
Purchase Manager 1 15,000 405 405
Purchaser 3 8,000 216 649
Store Manager 1 15,000 405 405
Store 3 8,000 216 649
Engineering Manager 1 15,000 405 405
General Engineer 2 8,000 216 432
Electric Engineer 1 8,000 216 216
Water Pipe Engineer 1 8,000 216 216
Gardener Supervisor 1 8,000 216 216
Gardener 30 5,000 135 4,054
Security Manager 1 15,000 405 405
Security Supervisor 2 10,000 270 541
Security Man 24 7,000 189 4,541
Driver 3 5,500 149 446
Maid 2 5,000 135 270
Total 108 26,905 322,865
Sales & Marketing
Marketing Manager 1 30,000 811 811
Sales Supervisor 2 25,000 676 1,351
Sales 5 8,000 216 1,081
Marketing Documentation 5 8,000 216 1,081
Total 13 4,324 51,892
Guest Hotel
52
BUSINESS PLAN
General Manager 1 30,000 811 811

Resident Manager 1 18,000 486 486
Sales Manager 1 25,000 676 676
Asst. Sales Manager 2 12,000 324 649
Sales 2 8,000 216 432
Front Manager 1 15,000 405 405
Front 6 8,000 216 1,297
Bell Boy & Girl 5 5,000 135 676
House Keeping Manager 1 15,000 405 405
Supervisor 2 8,000 216 432
Maid 10 5,500 149 1,486
Room Boy 5 5,500 149 743
Laundry Supervisor 1 8,000 216 216
Laundry 6 5,500 149 892
Finance 2 8,000 216 432
F&B Manager 1 25,000 676 676
Restaurant Manager 1 15,000 405 405
Supervisor 2 10,000 270 541
Bartender 5 6,000 162 811
Chef 1 15,000 405 405
Cook 4 13,000 351 1,405
Cook Helper 4 7,000 189 757
Disk Cleaner 5 5,000 135 676
Waiter & Waitress 10 5,000 135 1,351
Bus Boy & Girl 5 5,000 135 676
Clerk 1 7,000 189 189
Total 85 17,932 215,189
Senior House & Condo
Senior House Manager 1 25,000 676 676
Nurse 3 15,000 405 1,216
Front Desk 2 7,000 189 378
Maid 20 5,000 135 2,703
Driver 5 7,000 189 946
Data Base 2 8,000 216 432
Total 33 6,351 76,216
Senior Nursing Home
Manager 1 25,000 676 676
Receptionist 3 8,000 216 649
Cashier 1 8,000 216 216
Physician 3 50,000 1,351 4,054
Nurse 10 20,000 541 5,405
Attendant 30 5,500 149 4,459
Data Base 2 8,000 216 432
Maid 10 5,000 135 1,351
Driver 5 6,500 176 878
53
BUSINESS PLAN
Nutritionist 1 15,000 405 405

Cook 3 1,000 27 81
Dish Washer 5 5,000 135 676
Bell Boy & Girl 6 6,500 176 1,054
Service 10 5,500 149 1,486
90 21,824 261,892
Health Care
Health Division Manager 1 25,000 676 676
Cashier 1 7,000 189 189
Thai Clinic
Clinic Manager 1 15,000 405 405
Ayurvedha Doctor 2 20,000 541 1,081
Nurse 2 15,000 405 811
Therapist 5 6,500 176 878
Attendant 3 5,000 135 405
16 4,662 55,946
Chinese Clinic
Chinese Doctor 3 20,000 541 1,622
Nurse 3 15,000 405 1,216
Therapist 3 6,500 176 527
Attendant 2 5,000 135 270
12 4,041 48,486
Physical Clinic
Therapist 5 6,500 176 878
Attendant 5 6,000 162 811
11 2,095 25,135
Dental Clinic
Cashier 1 8,000 216 216
Doctor 1 100,000 2,703 2,703
Helper 3 8,000 216 649
Attendant 3 5,000 135 405
11 5,081 60,973
Total 50 15,878 190,541
SPA
SPA Manager 1 25,000 676 676
Cashier 1 8,000 216 216
Therapist 6 6,500 176 1,054
Attendant 1 5,000 135 135
Beauty Salon 2 8,000 216 432
54
BUSINESS PLAN
Total 13 2,946 35,351

Restaurant
F&B Manager 1 15,000 405 405
Supervisor 1 13,000 351 351
Cashier 1 7,000 189 189
Chef 1 13,000 351 351
Cook 3 7,000 189 568
Helper 3 5,500 149 446
Disk Washer 3 5,000 135 405
Waiter & Waitress 12 5,500 149 1,784
Bartender 2 9,000 243 486
Laundry 2 5,000 135 270
Total 30 5,446 65,351
Other Facilities
Health Shop
Shop Manager 1 15,000 405 405
Cashier 2 8,000 216 432
PC 3 6,000 162 486
7 1,541 18,486
Conference Room
Manager 1 15,000 405 405
Audio Vision Control 2 7,000 189 378
Attendant 5 6,000 162 811
Cashier 1 7,000 189 189
Beverage 2 7,000 189 378
11 2,162 25,946
Club House
Club Manager 1 15,000 405 405
Cashier 1 7,000 189 189
Coffee Corner 4 7,000 189 757
Waiter & Waitress 10 5,000 135 1,351
Attention 5 5,000 135 676
Supervisor 1 13,000 351 351
Chef 1 13,000 351 351
Cook 3 7,000 189 568
Helper 3 5,500 149 446
Disk Washer 3 5,000 135 405
Bartender 2 9,000 243 486
36 6,419 77,027
Total 54 10,122 121,459
Grand Total 476 111,730 1,340,757
Salary & Wage Rate
55
BUSINESS PLAN
Sales Cost & Operating Expenses
1 2 3 4 5 6 7 8
Direct Sales Cost
Guest Hotel
Salary & Wage 215,189 225,949 237,246 249,108 261,564 274,642 288,374
Allowance & Food 20.00% salary 43,038 45,190 47,449 49,822 52,313 54,928 57,675
Office Stationery 1.00% rental 40,754 58,839 78,630 100,253 105,265 117,030 122,882
F& B Cost for Guest 2.25% rental 91,696 132,387 176,917 225,569 236,847 263,318 276,484
F&B Cost for Memers 3 each/day 48,600 102,060 107,163 112,521 118,147 124,055 130,257
Package Cost for Members 150 each 162,000 340,200 357,210 375,071 393,824 413,515 434,191
Electric & Water 3.00% rental 122,262 176,516 235,889 300,758 315,796 351,091 368,646
Telephone 9,000 9,450 9,923 10,419 10,940 11,487 12,061
Sales Commission 20.00% rental 815,079 1,176,770 1,572,593 2,005,056 2,105,309 2,340,608 2,457,638
Fees 2.50% rental 101,885 147,096 196,574 250,632 263,164 292,576 307,205
Others 3.00% rental 122,262 176,516 235,889 300,758 315,796 351,091 368,646
Total 1,771,765 2,590,971 3,255,482 3,979,967 4,178,965 4,594,342 4,824,059
3 Restaurants
Direct Sales Cost 35.00% sales 186,616 269,427 360,053 459,067 482,021 535,893 562,688
Salary & Wage 65,351 68,619 72,050 75,652 79,435 83,407 87,577
Office Stationery 1.00% sales 5,332 7,698 10,287 13,116 13,772 15,311 16,077
Equipments 1.80% sales 9,597 13,856 18,517 23,609 24,790 27,560 28,938
Electricity & Water sales 38,919 40,865 42,908 45,054 47,306 49,671 52,155
Telephone 18,000 18,900 19,845 20,837 21,879 22,973 24,122
Fuel 1.00% sales 5,332 7,698 10,287 13,116 13,772 15,311 16,077
Music & Entertainment 1.50% sales 7,998 11,547 15,431 19,674 20,658 22,967 24,115
Others 5.00% sales 26,659 38,490 51,436 65,581 68,860 76,556 80,384
Total 376,875 490,823 615,224 750,838 788,380 866,332 909,648
Senior Nursing Home
Salary & Wage 261,892 274,986 288,736 303,173 318,331 334,248 350,960
Electricity & Water 3.00% rental 25,297 36,523 48,808 62,230 65,342 72,645 76,277
Telephone 7,200 7,560 7,938 8,335 8,752 9,189 9,649
Sales Commission 10.00% rental 84,324 121,743 162,693 207,434 217,806 242,149 254,256
Others 5.00% rental 42,162 60,872 81,347 103,717 108,903 121,074 127,128
Total 473,254 556,682 647,269 745,523 782,799 846,154 888,462
Salary & Wage 76,216 80,027 84,028 88,230 92,641 97,273 102,137
Equipments 1.80% rental 23,754 34,295 45,831 58,434 61,356 68,213 71,624
Telephone 7,200 7,560 7,938 8,335 8,752 9,189 9,649
Others 2.00% rental 26,394 38,106 50,923 64,927 68,173 75,792 79,582
Total 293,971 385,574 485,602 594,669 624,402 686,782 721,121
56
BUSINESS PLAN
SPA
Salary & Wage 35,351 37,119 38,975 40,924 42,970 45,118 47,374
Electrict & Water 3.00% sales 8,775 12,670 16,931 21,587 22,667 25,200 26,460
Telephone 6,000 6,300 6,615 6,946 7,293 7,658 8,041
Total 86,449 105,744 126,753 149,598 157,078 170,999 179,549
Health Care Services
Salary & Wage 190,541 200,068 210,071 220,574 231,603 243,183 255,343
Allowance & Food 20% salary 38,108 40,014 42,014 44,115 46,321 48,637 51,069
Electricity & Water 3.00% sales 35,027 50,570 67,580 86,165 90,473 100,585 105,614
Telephone 6,000 6,300 6,615 6,946 7,293 7,658 8,041
Total 386,432 465,519 551,548 645,016 677,267 735,345 772,112
Others
Salary & Wage 121,459 127,532 133,909 140,605 147,635 155,016 162,767
Direct Sales Cost 35.00% sales 442,930 639,480 854,578 1,089,586 1,144,066 1,271,932 1,335,528
Telephone 6,000 6,300 6,615 6,946 7,293 7,658 8,041
Equipments 10.00% 126,551 182,709 244,165 311,310 326,876 363,409 381,580
Total 759,198 1,036,340 1,339,298 1,669,961 1,753,459 1,938,041 2,034,943
Membership
Sales Commission 10.00% sales 1,080,000 1,080,000 1,080,000
Total 1,080,000 1,080,000 1,080,000
Total Direct Cost 4,468,747 5,675,313 5,681,878 6,865,611 7,208,891 7,899,953 9,374,951
Indirect Cost
Administration
Salary & Wage 322,865 339,008 355,959 373,756 392,444 412,066 432,670
Credit Card Fees 1.50% salary 20,111 21,117 22,173 23,281 24,445 25,668 26,951
Electric & Water 22,703 23,838 25,030 26,281 27,595 28,975 30,424
Telephone 9,730 10,216 10,727 11,263 11,827 12,418 13,039
Office Stationery 16,216 17,027 17,878 18,772 19,711 20,696 21,731
Debt Lost 0.50% total sales 102,504 124,028 93,583 119,318 125,284 139,287 211,051
Others 1.00% total sales 205,009 248,056 187,166 238,637 250,569 278,573 422,102
Total 763,711 851,092 783,707 886,061 930,364 1,000,097 1,244,502
Sales & Marketing
Salary & Wage 51,892 54,486 57,211 60,071 63,075 66,229 69,540
Ads & Promotion 325K/year total sales 325,000 325,000 325,000 325,000 325,000 325,000 325,000
Total 387,270 390,384 393,653 397,086 400,690 404,474 408,448
Total Indirect Cost 1,150,981 1,241,476 1,177,360 1,283,147 1,331,054 1,404,571 1,652,950
Grand Total 5,619,728 6,916,789 6,859,238 8,148,758 8,539,946 9,304,525 11,027,901
57
BUSINESS PLAN
9 10 11 12 13 14 15
Direct Sales Cost
Guest Hotel
Salary & Wage 302,793 317,932 333,829 350,521 368,047 386,449 405,771
Office Stationery 1.00% rental 129,026 135,477 142,251 149,364 156,832 164,674 172,907
F& B Cost for Guest 2.25% rental 290,309 304,824 320,065 336,068 352,872 370,515 389,041
F&B Cost for Memers 3 each/day 136,770 143,609 150,789 158,329 166,245 174,557 183,285
Package Cost for Members 150 each 455,901 478,696 502,630 527,762 554,150 581,857 610,950
Telephone 12,664 13,297 13,962 14,660 15,393 16,163 16,971
Sales Commission 20.00% rental 2,580,520 2,709,546 2,845,024 2,987,275 3,136,638 3,293,470 3,458,144
Fees 2.50% rental 322,565 338,693 355,628 373,409 392,080 411,684 432,268
Others 3.00% rental 387,078 406,432 426,754 448,091 470,496 494,021 518,722
Total 5,065,262 5,318,525 5,584,451 5,863,674 6,156,857 6,464,700 6,787,935
3 Restaurants
Direct Sales Cost 35.00% sales 590,822 620,364 651,382 683,951 718,148 754,056 791,759
Salary & Wage 91,956 96,554 101,381 106,450 111,773 117,362 123,230
Office Stationery 1.00% sales 16,881 17,725 18,611 19,541 20,519 21,544 22,622
Electricity & Water sales 54,763 57,501 60,376 63,395 66,565 69,893 73,387
Telephone 25,328 26,594 27,924 29,320 30,786 32,325 33,942
Fuel 1.00% sales 16,881 17,725 18,611 19,541 20,519 21,544 22,622
Music & Entertainment 1.50% sales 25,321 26,587 27,916 29,312 30,778 32,317 33,933
Others 5.00% sales 84,403 88,623 93,055 97,707 102,593 107,722 113,108
Total 955,131 1,002,887 1,053,032 1,105,683 1,160,967 1,219,016 1,279,967
Senior Nursing Home
Salary & Wage 368,508 386,934 406,280 426,594 447,924 470,320 493,836
Electricity & Water 3.00% rental 80,091 84,095 88,300 92,715 97,351 102,218 107,329
Telephone 10,131 10,638 11,170 11,728 12,314 12,930 13,577
Others 5.00% rental 133,484 140,159 147,167 154,525 162,251 170,364 178,882
Total 932,885 979,529 1,028,505 1,079,931 1,133,927 1,190,624 1,250,155
Salary & Wage 107,244 112,606 118,236 124,148 130,356 136,873 143,717
Equipments 1.80% rental 75,205 78,965 82,914 87,059 91,412 95,983 100,782
Telephone 10,131 10,638 11,170 11,728 12,314 12,930 13,577
Others 2.00% rental 83,561 87,739 92,126 96,733 101,569 106,648 111,980
Total 757,177 795,036 834,787 876,527 920,353 966,371 1,014,689
SPA
Salary & Wage 49,743 52,230 54,842 57,584 60,463 63,486 66,660
Electrict & Water 3.00% sales 27,783 29,172 30,631 32,162 33,770 35,459 37,232
Telephone 8,443 8,865 9,308 9,773 10,262 10,775 11,314
Total 188,526 197,953 207,850 218,243 229,155 240,613 252,643
58
BUSINESS PLAN
Health Care Services

Salary & Wage 268,110 281,515 295,591 310,370 325,889 342,183 359,293
Allowance & Food 20% salary 53,622 56,303 59,118 62,074 65,178 68,437 71,859
Telephone 8,443 8,865 9,308 9,773 10,262 10,775 11,314
Total 810,718 851,254 893,817 938,507 985,433 1,034,704 1,086,440
Others
Salary & Wage 170,906 179,451 188,423 197,845 207,737 218,124 229,030
Direct Sales Cost 35.00% sales 1,402,305 1,472,420 1,546,041 1,623,343 1,704,510 1,789,736 1,879,223
Telephone 8,443 8,865 9,308 9,773 10,262 10,775 11,314
Equipments 10.00% 400,659 420,691 441,726 463,812 487,003 511,353 536,921
Total 2,136,690 2,243,525 2,355,701 2,473,486 2,597,160 2,727,019 2,863,369
Membership
Sales Commission 10.00% sales 1,080,000 1,080,000 1,080,000
Total 1,080,000 1,080,000 1,080,000
Total Direct Cost 9,789,699 9,145,184 9,602,443 10,082,565 10,586,693 12,196,028 12,751,829
Indirect Cost
Administration
Salary & Wage 454,303 477,018 500,869 525,913 552,208 579,819 608,810
Credit Card Fees 1.50% salary 28,299 29,714 31,199 32,759 34,397 36,117 37,923
Electric & Water 31,945 33,542 35,219 36,980 38,829 40,771 42,809
Telephone 13,691 14,375 15,094 15,849 16,641 17,473 18,347
Office Stationery 22,818 23,959 25,157 26,415 27,735 29,122 30,578
Debt Lost 0.50% total sales 218,364 161,242 169,304 177,769 186,657 273,750 283,550
Others 1.00% total sales 436,727 322,484 338,608 355,538 373,315 547,501 567,100
Total 1,297,007 1,157,737 1,215,624 1,276,405 1,340,226 1,640,517 1,710,879
Sales & Marketing
Salary & Wage 73,017 76,668 80,501 84,526 88,753 93,190 97,850
Ads & Promotion 325K/year total sales 325,000 325,000 325,000 325,000 325,000 325,000 325,000
Total 412,621 417,002 421,602 426,432 431,503 436,828 442,420
Total Indirect Cost 1,709,627 1,574,739 1,637,226 1,702,837 1,771,729 2,077,345 2,153,299
Grand Total 11,499,326 10,719,922 11,239,668 11,785,402 12,358,422 14,273,373 14,905,128
Sales Cost & Expenses
59
BUSINESS PLAN
Rent & Service Charge Rate
Pro-forma Revenue
Price Unit Day Month Year
(USD)
1 Hotel
2 persons 162 105 34,054 1,021,62 12,259,459
2
1 person 211 45 9,486 284,595 3,415,135
(Provides free 2 meals, 150 43,541 1,306,21 15,674,595
laundry with 6
local tour package & health ***Total 65% 28,301 849,041 10,188,486
course)
2 Senior House & Condo
Senior Villa A 3,243 50 162,162 1,945,946
Senior Villa B 2,027 70 141,892 1,702,703
Senior Villa C 1,486 30 44,595 535,135
Senior Condominium 1,486 50 74,324 891,892
200 422,973 5,075,676
***Total 65% 274,932 3,299,189
3 Senior Nursing Home
Senior Room (1 persons per 1,757 100 175,676 2,108,108
unit)
(3 meals, laundry, nursery Total 100 175,676 2,108,108
care)
4 Restaurant
Restaurant (Hotel) 14 100 1,351 40,541 486,486
Restaurant (Building) 14 100 1,351 40,541 486,486
Restaurant (Club House) 10 100 1,000 30,000 360,000
Total 300 3,703 111,081 1,332,973
5 Health Service
Thai Clinic (Ayurvedha) 41 20 811 24,324 291,892
Chinese Medicine Clinic 81 50 4,054 121,622 1,459,459
Physical Clinic 41 30 1,216 36,486 437,838
Dental Clinic 135 15 2,027 60,811 729,730
Total 115 8,108 243,243 2,918,919
5 SPA
1. Hotel Customers 68 20 1,351 40,541 486,486
2. Walk-In 68 10 680 20,400 244,800
Total 30 2,031 60,941 731,286
6 Other Services
Health Care Training Courses 135 200/mo 27,027 324,324
nth
Conference Room (500 27 4000 108,108 1,297,297
persons x 8 day/month)
60
BUSINESS PLAN
Health Shop 41 50 2,027 60,811 729,730

Club House 14 50 676 20,270 243,243
Coffee Corner 5 200 1,081 32,432 389,189
Spot, Swimming Pool, Games 10 50 500 15,000 180,000
etc.
Total 263,649 3,163,784
7 Time Sharing Member
10,000 3 30,000 900,000 10,800,000
Total 3 30,000 900,000 10,800,000
*** 65% of Units for sale , 30% for time sharing members and 5% for non performance units.
Rental & Services Charge Rate
61
BUSINESS PLAN
Pro-forma Cash Flow
The projected profit and loss for KASALONG HOME is shown on the following table.
This aggressive projection will help our efforts to keep total cost of sales low while increasing
gross margin. We will also have very low marketing costs, due to the public exposure to the units,
and good word of mouth around the industrial community area.
US$ Pro-forma Cash Flow
160,000,000
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Net Cash Flow 907,70 7,600,5 8,668,6 4,823,8 6,019,0 6,529,1 6,939,2 14,346, 15,790, 8,648,4 9,335,2 10,070, 9,885,4 20,068, 22,992,
Cash Balance 907,70 8,508,2 17,176, 22,000, 28,019, 34,548, 41,488, 55,835, 71,625, 80,273, 89,609, 99,680, 109,56 129,63 152,62
Year
Pro-forma Cash Flow (15years)
62
BUSINESS PLAN
1 2 3 4 5 6 7 8
Starting Balance 907,700 8,508,212 17,176,860 22,000,673 28,019,704 34,548,814 41,488,054
Cash Flow In
Capital 540,540
Loan 31,863,662
Net Profit -2,131,104 7,102,249 8,170,384 4,325,550 6,520,767 7,030,847 7,440,976 15,848,686
Plus
Depreciation 1,498,264 1,498,264 1,498,264 1,498,264 1,498,264 1,498,264 1,498,264 1,498,264
Total Cash Flow In 31,771,362 8,600,512 9,668,647 5,823,813 8,019,031 8,529,111 8,939,239 17,346,950
Cash Flow Out
Inventory 300,000
Long Terms Asset 28,242,041
Loan Repayment 1,000,000 1,000,000 1,000,000 2,000,000 2,000,000 2,000,000 3,000,000
Other 2,321,622
Total Cash Flow Out 30,863,662 1,000,000 1,000,000 1,000,000 2,000,000 2,000,000 2,000,000 3,000,000
Net Cash Flow 907,700 7,600,512 8,668,647 4,823,813 6,019,031 6,529,111 6,939,239 14,346,950
Cash Balance 907,700 8,508,212 17,176,860 22,000,673 28,019,704 34,548,814 41,488,054 55,835,004
9 10 11 12 13 14 15
Starting Balance 55,835,004 71,625,473 80,273,968 89,609,240 99,680,092 109,565,495 129,633,830
Cash Flow In
Capital
Loan
Net Profit 17,292,206 10,150,231 10,899,596 11,635,177 11,449,727 21,632,659 23,420,195
Plus
Depreciation 1,498,264 1,498,264 1,435,676 1,435,676 1,435,676 1,435,676 1,435,676
Total Cash Flow In 18,790,469 11,648,495 12,335,272 13,070,853 12,885,403 23,068,334 24,855,871
Cash Flow Out
Inventory
Long Terms Asset
Loan Repayment 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 1,863,662
Other
Total Cash Flow Out 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 1,863,662
Net Cash Flow 15,790,469 8,648,495 9,335,272 10,070,853 9,885,403 20,068,334 22,992,208
Cash Balance 71,625,473 80,273,968 89,609,240 99,680,092 109,565,495 129,633,830 152,626,038
Pro-forma Cash Flow
63
BUSINESS PLAN
Pro-forma Profits & Losses
We expect income to hit $6 million for the 5th year of the business plan and $14 million in 10th
year and 20 million in 15th year.
Year 1 2 3 4 5 6 7 8
Revenue
Guest Hotel 0 4,075,395 5,883,851 7,862,964 10,025,280 10,526,544 11,703,040 12,288,192
Senior House & Condo 0 1,319,676 1,905,282 2,546,149 3,246,340 3,408,657 3,789,625 3,979,106
Senior Nursing Home 0 843,243 1,217,432 1,626,932 2,074,339 2,178,056 2,421,486 2,542,560
Health Care Services 0 1,167,568 1,685,676 2,252,676 2,872,161 3,015,770 3,352,826 3,520,467
SPA 0 292,515 422,318 564,370 719,572 755,551 839,995 881,994
3 Restaurants 0 533,189 769,792 1,028,722 1,311,620 1,377,201 1,531,124 1,607,680
Membership Fee 0 10,800,000 10,800,000 0 0 0 0 12,960,000
Other Facilities 1,265,514 1,827,085 2,441,650 3,113,104 3,268,759 3,634,091 3,815,796
Misc 203,770 294,193 393,148 501,264 526,327 585,152 614,410
Total Revenue 0 20,500,868 24,805,628 18,716,612 23,863,681 25,056,865 27,857,338 42,210,205
Direct Cost
Guest Hotel 1,771,765 2,590,971 3,255,482 3,979,967 4,178,965 4,594,342 4,824,059
Senior House & Condo 293,971 385,574 485,602 594,669 624,402 686,782 721,121
Senior Nursing Home 473,254 556,682 647,269 745,523 782,799 846,154 888,462
Health Care Services 386,432 465,519 551,548 645,016 677,267 735,345 772,112
SPA 86,449 105,744 126,753 149,598 157,078 170,999 179,549
3 Restaurants (25%) 376,875 490,823 615,224 750,838 788,380 866,332 909,648
Membership 0 1,080,000 1,080,000 1,296,000 1,296,000
Other Facilities 759,198 1,036,340 1,339,298 1,669,961 1,753,459 1,938,041 2,034,943
Misc
Total Directed Cost 0 5,227,944 6,711,653 7,021,176 8,535,572 8,962,351 11,133,995 11,625,894
Gross Profits Before Operating 0 15,272,924 18,093,975 11,695,437 15,328,109 16,094,514 16,723,343 30,584,311
Indirect Cost
Administation 254,570 763,711 851,092 783,707 886,061 930,364 1,000,097 1,244,502
Sales & Marketing 345,757 387,270 390,384 393,653 397,086 400,690 404,474 408,448
Total Operating Expenses 600,327 1,150,981 1,241,476 1,177,360 1,283,147 1,331,054 1,404,571 1,652,950
Operating Profit (Loss) Before Fi -600,327 14,121,943 16,852,500 10,518,076 14,044,962 14,763,460 15,318,772 28,931,361
Fixed Cost
Household Tax & Insurance 32,514 1,797,756 2,139,076 1,347,273 1,788,134 1,877,946 1,947,360 3,648,934
Depreciation 1,498,264 1,498,264 1,498,264 1,498,264 1,498,264 1,498,264 1,498,264 1,498,264
Long Term Loan Interest 1,593,183 1,543,183 1,493,183 1,443,183 1,343,183 1,243,183 1,143,183
Total Fixed Expenses 1,530,777 4,889,203 5,180,523 4,338,720 4,729,580 4,719,393 4,688,807 6,290,380
Net Profit (Loss) Before Taxes -2,131,104 9,232,740 11,671,977 6,179,357 9,315,382 10,044,067 10,629,965 22,640,980
Corporated Taxes 2,130,491 3,501,593 1,853,807 2,794,614 3,013,220 3,188,990 6,792,294
Net Profit (Loss) -2,131,104 7,102,249 8,170,384 4,325,550 6,520,767 7,030,847 7,440,976 15,848,686
64
BUSINESS PLAN
Year 9 10 11 12 13 14 15 Total
Revenue
Guest Hotel 12,902,601 13,547,731 14,225,118 14,936,374 15,683,192 16,467,352 17,290,720 167,418,353
Senior House & Condo 4,178,061 4,386,965 4,606,313 4,836,628 5,078,460 5,332,383 5,599,002 54,212,647
Senior Nursing Home 2,669,688 2,803,172 2,943,331 3,090,497 3,245,022 3,407,273 3,577,637 34,640,669
Health Care Services 3,696,491 3,881,315 4,075,381 4,279,150 4,493,108 4,717,763 4,953,651 47,964,003
SPA 926,094 972,399 1,021,019 1,072,070 1,125,673 1,181,957 1,241,055 12,016,582
3 Restaurants 1,688,064 1,772,467 1,861,091 1,954,145 2,051,853 2,154,445 2,262,167 21,903,561
Membership Fee 12,960,000 0 0 0 0 15,552,000 15,552,000 78,624,000
Other Facilities 4,006,585 4,206,915 4,417,260 4,638,123 4,870,030 5,113,531 5,369,208 51,987,650
Misc 645,130 677,387 711,256 746,819 784,160 823,368 864,536 8,370,918
Total Revenue 43,672,715 32,248,351 33,860,768 35,553,807 37,331,497 54,750,072 56,709,976 477,138,384
Direct Cost
Guest Hotel 5,065,262 5,318,525 5,584,451 5,863,674 6,156,857 6,464,700 6,787,935 66,436,955
Senior House & Condo 757,177 795,036 834,787 876,527 920,353 966,371 1,014,689 9,957,062
Senior Nursing Home 932,885 979,529 1,028,505 1,079,931 1,133,927 1,190,624 1,250,155 12,062,444
Health Care Services 810,718 851,254 893,817 938,507 985,433 1,034,704 1,086,440 10,447,681
SPA 188,526 197,953 207,850 218,243 229,155 240,613 252,643 2,424,705
3 Restaurants (25%) 955,131 1,002,887 1,053,032 1,105,683 1,160,967 1,219,016 1,279,967 12,197,928
Membership 1,555,200 1,555,200 7,862,400
Other Facilities 2,136,690 2,243,525 2,355,701 2,473,486 2,597,160 2,727,019 2,863,369 27,928,191
Misc
Total Directed Cost 10,846,389 11,388,708 11,958,144 12,556,051 14,739,054 15,398,246 14,535,199 150,640,375
Gross Profits Before Operating 32,826,326 20,859,642 21,902,625 22,997,756 22,592,444 39,351,826 42,174,777 326,498,008
Indirect Cost
Administation 1,297,007 1,157,737 1,215,624 1,276,405 1,340,226 1,640,517 1,710,879 16,097,929
Sales & Marketing 412,621 417,002 421,602 426,432 431,503 436,828 442,420 5,770,412
Total Operating Expenses 1,709,627 1,574,739 1,637,226 1,702,837 1,771,729 2,077,345 2,153,299 21,868,341
Operating Profit (Loss) Before Fi 31,116,699 19,284,904 20,265,399 21,294,919 20,820,715 37,274,480 40,021,478 304,629,667
Fixed Cost
Household Tax & Insurance 3,922,101 2,443,126 2,565,688 2,694,378 2,635,103 4,691,824 5,035,198 38,566,411
Depreciation 1,498,264 1,498,264 1,435,676 1,435,676 1,435,676 1,435,676 1,435,676
Long Term Loan Interest 993,183 843,183 693,183 543,183 393,183 243,183 93,183 13,604,564
Total Fixed Expenses 6,413,547 4,784,573 4,694,547 4,673,237 4,463,962 6,370,682 6,564,057 74,331,988
Net Profit (Loss) Before Taxes 24,703,151 14,500,331 15,570,852 16,621,682 16,356,753 30,903,798 33,457,421 229,697,352
Corporated Taxes 7,410,945 4,350,099 4,671,256 4,986,504 4,907,026 9,271,139 10,037,226 68,909,206
Net Profit (Loss) 17,292,206 10,150,231 10,899,596 11,635,177 11,449,727 21,632,659 23,420,195 160,788,146
Pro-forma Profits & Losses
65
BUSINESS PLAN
Pro-forma Balance Sheet
The Projected Balance Sheet is quite solid. We do not project any real trouble meeting our debt
obligations - as long as we can achieve our specific objectives
The highlights of the balance sheets are a cash position of $ 152,626,038 and a net worth of
$159,007,065 at the end of 15th year with debt free.
Start B/L 1 2 3 4 5 6 7 8
ASSETS
Short Term Assets
Cash and Bank Deposit 1,540,541 907,700 8,508,212 17,176,860 22,000,673 28,019,704 34,548,814 41,488,054 55,835,004
Inventory 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000
Total Short Term Assets 1,840,541 1,207,700 8,808,212 17,476,860 22,300,673 28,319,704 34,848,814 41,788,054 56,135,004
Long Term Assets
Land 6,081,027 6,081,027 6,081,027 6,081,027 6,081,027 6,081,027 6,081,027 6,081,027 6,081,027
Building & Infrastructure 16,256,757 16,256,757 16,256,757 16,256,757 16,256,757 16,256,757 16,256,757 16,256,757 16,256,757
Tools, Equipmens and Furniture 5,278,378 5,278,378 5,278,378 5,278,378 5,278,378 5,278,378 5,278,378 5,278,378 5,278,378
Vehicle 625,878 625,878 625,878 625,878 625,878 625,878 625,878 625,878 625,878
Sub-Total Long Term Assets 28,242,041 28,242,041 28,242,041 28,242,041 28,242,041 28,242,041 28,242,041 28,242,041 28,242,041
Accummulated Depreciation 1,498,264 2,996,527 4,494,791 5,993,054 7,491,318 8,989,581 10,487,845 11,986,108
Total Long term Assets 28,242,041 26,743,777 25,245,514 23,747,250 22,248,986 20,750,723 19,252,459 17,754,196 16,255,932
Total Assets 30,082,581 27,951,477 34,053,726 41,224,110 44,549,659 49,070,427 54,101,274 59,542,250 72,390,936
DEBT & EQUITY
Short Term Liabilities
Accounts Payable
Sub-Total Short Term Liabilities
Long Term Liabilities
Sub-Total Long Term Debt 31,863,662 31,863,662 30,863,662 29,863,662 28,863,662 26,863,662 24,863,662 22,863,662 19,863,662
Total Debt 31,863,662 31,863,662 30,863,662 29,863,662 28,863,662 26,863,662 24,863,662 22,863,662 19,863,662
Equity
In Paid Capital 594,594 594,594 594,594 594,594 594,594 594,594 594,594 594,594 594,594
SubTotal Equity -1,781,081 -3,912,185 3,190,064 11,360,447 15,685,997 22,206,764 29,237,611 36,678,587 52,527,274
Total Debt & Equity 30,082,581 27,951,477 34,053,726 41,224,110 44,549,659 49,070,427 54,101,274 56,542,250 69,390,936
Net Worth -1,781,081 -3,912,185 3,190,064 11,360,447 15,685,997 22,206,764 29,237,611 36,678,587 52,527,274
66
BUSINESS PLAN
9 10 11 12 13 14 15
ASSETS
Short Term Assets
Cash and Bank Deposit 71,625,473 80,273,968 89,609,240 99,680,092 109,565,495 129,633,830 152,626,038
Inventory 300,000 300,000 300,000 300,000 300,000 300,000 300,000
Total Short Term Assets 71,925,473 80,573,968 89,909,240 99,980,092 109,865,495 129,933,830 152,926,038
Long Term Assets
Land 6,081,027 6,081,027 6,081,027 6,081,027 6,081,027 6,081,027 6,081,027
Building & Infrastructure 16,256,757 16,256,757 16,256,757 16,256,757 16,256,757 16,256,757 16,256,757
Tools, Equipmens and Furniture 5,278,378 5,278,378 5,278,378 5,278,378 5,278,378 5,278,378 5,278,378
Vehicle 625,878 625,878 625,878 625,878 625,878 625,878 625,878
Sub-Total Long Term Assets 28,242,041 28,242,041 28,242,041 28,242,041 28,242,041 28,242,041 28,242,041
Accummulated Depreciation 13,484,372 14,982,635 16,418,311 17,853,986 19,289,662 20,725,338 22,161,014
Total Long term Assets 14,757,669 13,259,405 11,823,730 10,388,054 8,952,378 7,516,703 6,081,027
Total Assets 86,683,142 93,833,373 101,732,969 110,368,147 118,817,874 137,450,532 159,007,065
DEBT & EQUITY
Short Term Liabilities
Accounts Payable
Sub-Total Short Term Liabilities
Long Term Liabilities
Sub-Total Long Term Debt 16,863,662 13,863,662 10,863,662 7,863,662 4,863,662 1,863,662 0
Total Debt 16,863,662 13,863,662 10,863,662 7,863,662 4,863,662 1,863,662 0
Equity
In Paid Capital 594,594 594,594 594,594 594,594 594,594 594,594 594,594
SubTotal Equity 69,819,479 79,969,711 90,869,307 102,504,484 113,954,211 135,586,870 159,007,065
Total Debt & Equity 86,683,142 93,833,373 101,732,969 110,368,147 118,817,874 137,450,532 159,007,065
Net Worth 69,819,479 79,969,711 90,869,307 102,504,484 113,954,211 135,586,870 159,007,065
Pro-forma Balance Sheet
67
BUSINESS PLAN
Ratios Analysis
The sale cost (directed cost) is approximately 32% of the Sale Value while the Operating
Expenses (indirect cost) are 5% is sound good.
Gross margins of 74% are excellent, Operating Profit Margin 71% and Net Profit Margin 41% are
pretty good.
All ratios are in good shape for traditional borrowing to fund further growth.
Year 1 2 3 4 5 6 7 8
Prifitibility Ratios
Gross Margin 0.74 0.73 0.62 0.64 0.64 0.60 0.72
Operating Profit Margin 0.69 0.68 0.56 0.59 0.59 0.55 0.69
Net Profit Margin 0.35 0.33 0.23 0.27 0.28 0.27 0.38
Return On Assets ( ROA) 0.21 0.20 0.10 0.13 0.13 0.12 0.22
Return On Equity (ROE) -1.82 2.56 0.38 0.42 0.32 0.25 0.43
Expenses Ratios
Direct Cost to Total Revenue Ratio 0.26 0.27 0.38 0.36 0.36 0.40 0.28
Indirect Cost to Total Revenue Ratio 0.06 0.05 0.06 0.05 0.05 0.05 0.04
Fixed Cost to Total Revenue Ratio 0.24 0.21 0.23 0.20 0.19 0.17 0.15
Debt Ratios
Debt to Equity Ratio 9.67 2.63 1.84 1.21 0.85 0.62 0.38
Debt Ratio 0.91 0.72 0.65 0.55 0.46 0.38 0.27
Liquidity Ratios
Interest Coverage Ratio 8.86 10.92 7.04 9.73 10.99 12.32 25.31
Investment Ratos
Internal Rate of Return (IRR) -0.17 -0.07 0.05 0.05 0.11
Net Present Value (NPV) - 5% Discounted Rate
Pay Back Period At the end of 5th year.
68
BUSINESS PLAN
Year 9 10 11 12 13 14 15
Prifitibility Ratios
Gross Margin 0.75 0.65 0.65 0.65 0.61 0.72 0.74
Operating Profit Margin 0.71 0.60 0.60 0.60 0.56 0.68 0.71
Net Profit Margin 0.40 0.31 0.32 0.33 0.31 0.40 0.41
Return On Assets ( ROA) 0.20 0.11 0.11 0.11 0.10 0.16 0.15
Return On Equity (ROE) 0.33 0.15 0.14 0.13 0.11 0.19 0.17
Expenses Ratios
Direct Cost to Total Revenue Ratio 0.25 0.35 0.35 0.35 0.39 0.28 0.26
Indirect Cost to Total Revenue Ratio 0.04 0.05 0.05 0.05 0.05 0.04 0.04
Fixed Cost to Total Revenue Ratio 0.15 0.15 0.14 0.13 0.12 0.12 0.12
Debt Ratios
Debt to Equity Ratio 0.24 0.17 0.12 0.08 0.04 0.01 0.00
Debt Ratio 0.19 0.15 0.11 0.07 0.04 0.01 0.00
Liquidity Ratios
Interest Coverage Ratio 31.33 22.87 29.24 39.20 52.95 153.28 429.49
Investment Ratos
Internal Rate of Return (IRR) 0.15 0.16 0.18 0.18 0.19 0.20 0.21
Net Present Value (NPV) - 5% Discounted Rate 73,658,902
Pay Back Period
Year Incomes IRR NPV

-30,863,662 Rate 5%
1 -2,131,104
2 7,102,249 4,294,262
3 8,170,384 10,811,568
4 4,325,550 -17% 13,685,913
5 6,520,767 -7% 1,664,346
6 7,030,847 0% 22,044,406
7 7,440,976 5% 26,031,018
8 15,848,686 11% 35,007,650
9 17,292,206 15% 43,956,533
10 10,150,231 16% 47,797,995
11 10,899,596 18% 51,591,203
12 11,635,177 18% 55,304,862
13 11,449,727 19% 58,454,187
14 21,632,659 20% 66,076,333
15 23,420,195 21% 73,658,902
Total 160,788,146
Financial Analysis Ratios
69
BUSINESS PLAN
Financial Benchmark
Financial Benchmark
US$
160,000,000
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
-20,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Capital 32,40 32,40 32,40 32,40 32,40 32,40 32,40 32,40 32,40 32,40 32,40 32,40 32,40 32,40 32,40
Sales Value 0 20,50 24,80 18,71 23,86 25,05 27,85 42,21 43,67 32,24 33,86 35,55 37,33 54,75 56,70
Net Incomes -2,13 7,102 8,170 4,325 6,520 7,030 7,440 15,84 17,29 10,15 10,89 11,63 11,44 21,63 23,42
Outstanding Loan 31,86 30,86 29,86 28,86 26,86 24,86 22,86 19,86 16,86 13,86 10,86 7,863 4,863 1,863 0
Cash Balance 907,7 8,508 17,17 22,00 28,01 34,54 41,48 55,83 71,62 80,27 89,60 99,68 109,5 129,6 152,6
Equity -1,78 3,190 11,36 15,68 22,20 29,23 36,67 52,52 69,81 79,96 90,86 102,5 113,9 135,5 159,0
Year
Financial Benchmark
70

Kaslong Retirement Community Project

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INTERNATIONAL RETIREMENT COMMUNITY

Chiangrai Wellness Co., Ltd.

Executive Summary ................................................................................................................ 5

Pro-forma Profits & Losses......................................................................................................... 64

Total Investment Sum

KASALONG HOME will also provide facilities to customers are as follows:

• SPA & Sauna and Beauty Salon Shop

1. Cash Flow $ 3,918,919

3. Long Term Assets $ 5,810,757

Why is “KASALONG HOME”?

Kasalong Home emphasizes on 7 Ps marketing strategy, which they are:

1. Products: Must Be Essence and Excellence.

Current Prospective Client:

Consulting Company: K.T.C.C. Co., Ltd

Sales Value : 477,138,384

Internal Rate of Return (IRR) : 20.98%

Chairman: Dr.Witoon Nirooktisan (Physician)

Alternative Medicine Doctor: Dr.Petchara Lorvithaya

Tel:/Fax: +662 938 1522

Goal & Objective

Financial Plan (15 Years)

Our main objective at preliminary stage is as follows:

1. To provide housing community that is affordable for seniors.

Start-Up Financing Plan

Start-Up Financing Plan

Start-up Assets Needed

Long-term Assets $28,242,041

Total Start-up Requirements: $32,458,257

Start-up Funding Plan

Loss at start-up ($54,053)

Tools & Equipments

Use of Capital Funds

4 Tools & Equipment and Furniture

Breakdown of Capital Utilization

Loan Liquidation Plan

The Loan repayment shall schedule as follows:

Loan Repayment Schedule

Loan Repayment Schedule

KASALONG HOME is located in Chiangrai Province; the northernmost

The project is provided into 4 zones to facilitate the customers as follows:

SPA & Health Zone Perspective

3. Senior Residence Zone:

Condo & Senior House Perspective

4. Nursing Home Zone:

Senior Nursing Home Perspective

Perspective View of Project

• SPA & Sauna

• Mind Control Center

Health Care Services:

• Registered Nurses, Care Aides - 24 hours

KASALONG HOME provides customers with the following activity programs:

1. Physical & Recreation: Health Massage, SPA, Sauna (Infrared), Acupuncture

Future Products and Services

Market Analysis Summary

Increasing Number of Old Age Population 1970-2150.

Source: UN Population Division Department of Economic and Social Affairs

Number of Old Age Population of Various Countries 1997.

Country Population Old Age Old Age %

Source: US Bureau of the Census, International Data Bas

Number of Senior Citizen & Senior Retirement Touring to Thailand1996-2000