UNIT-1 (Introduction To Agribusiness Management)
UNIT-1 (Introduction To Agribusiness Management)
UNIT-1 (Introduction To Agribusiness Management)
Agribusiness Management
Learning Outcome
• Read more:
https://www.referenceforbusiness.com/encyclopedia/A-Ar/Agri
business.html#ixzz73mBFQBPn
• Providing food or fibers is the ultimate product of all
agribusiness operations.
• https://business.mapsofindia.com/india-com
pany/top-10-agricultural-companies.html
World scenario
• https://www.tharawat-magazine.com/facts/t
op-ten-agribusiness-companies/
Transformation of agriculture
into agribusiness
Indian Economy Strategy
• https://www.dfat.gov.au/geo/india/ies/cha
pter-5.html
• https://www.yourarticlelibrary.com/agricult
ure/six-main-strategies-to-improve-the-agri
culture-productivity-in-india/40230
Scope of Agri-Business in India
• India is endowed with varied agro-climate, which facilitates production of
temperate, sub-tropical and tropical agricultural commodities.
• There is growing demand for agricultural inputs like feed and fodder,
inorganic fertilizers, bio-fertilizers.
Diurnal: Around noon is when the earth's surface receives the most intense solar
rays
Tr opical crops are the plants grown in tropical climate. These latitudes are
called the Tropic of cancer and Tropic of Capricorn. Tropical climate are
generally warm to hot year-round.
Example:- tea, coffee ,cocoa .
Sub Tr opical crops refers to plant that generally grown in areas with Subtropical
climate. Subtropical climates have often warm to hot summer and cool to mild
winter. Plants and trees grow in placesthat are warm and wet.
Example:- banana, mangoes, lychee
Which of the following is primarily a crop of temperate
zone?
A.W heat
B. Cotton
C. Sugar cane
D. Coffee
Ans: A
Apart from wheat, which is primarily a crop of temperate
zone, all the other - cotton, sugarcane and coffee are
tropical crops.
It is a tropical as well as a subtropical crop. It grows well in hot and humid
climates with a temperature of 21° C to 27° C and annual rainfall between
75cm and 100cm. After Brazil, India is the second-largest producer of this
crop which has multiple applications in various industries.
Which of the following crops has been described in the above information?
A. Tea
B. Coffee
C. Rubber
D. Sugarcane
Ans: D
•Sugarcane is a tropical as well as a subtropical crop. It grows well in hot and
humid climates with a temperature of 21° C to 27° C and annual rainfall
between 75cm and 100cm.
•India is the second-largest producer of sugarcane only after Brazil with a
production of 354 million tonnes. It is the main source of sugar, gur
(jaggery),Sugae , and molasses.
•The major sugarcane-producing states are Uttar Pradesh, Maharashtra,
Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Bihar, Punjab, and
Haryana.
Scope of Agri-Business in India
• Opportunities for secondary and tertiary processing of agricultural
commodities.
• The vast coastal line and internal water courses provides enormous
opportunity for production of marine and inland fish and ornamental fish
culture gaining popularity with increase in aesthetic (Nature of beauty)
value among the citizens of India.
• The livestock wealth gives enormous scope for production of meat, milk
and milk products, poultry products etc . The forest resources can be
utilized for production of by products of forestry.
Service The primary sector The secondary sector The tertiary sector
includes the basic includes industries that includes industries that
industries for use basic materials to supply the materials
providing basic form new and improved made by the secondary
materials to other materials. industries to the
industries. consumers.
Methods Traditional methods, Modern methods, An Modern methods and
Used No specific organized organized way of algorithms. Organized
procedure was working. and sophisticated
followed. logistic tools are used
for the processes.
Types of
Industry
Sector Primary Secondary Tertiary
• Seeds, hybrid and genetically modified crops, have the highest potential
in India in the future, since the productivity of high yielding varieties
have reached a plateau.
Scope of Agri-Business in India
• Micro-irrigation systems and labor saving farm equipments have good
potential for the years to come due to declining groundwater level and
labor scarcity for agricultural operations like weeding, transplanting and
harvesting.
Intermediaries and the other entities in the chain enable movement of goods
and carry out other supportive activities.
Various stakeholders and components of
agribusiness systems
• Far mer s in the existing chain mainly suffer issues like a minor lot of
individual nature for sale, poor knowledge of market requirements and
mainly the inadequate ability of post-harvesting infrastructure along
with financing issues. It finally leads to a low realization which makes
farmers’ suffer a lot.
• Aggregation (group) of small lots by farmers can lead to larger lots and
their collective bargaining power may fetch those better prices in the
market.
Various stakeholders and components of
agribusiness systems
• Consumer s: Entire consumer class faces an uncertain supply, uncertain quality
and logistical issue when dealing directly with the farmers that are small
growers but may be large in numbers. It may lead to high cost of purchase due
to intermediaries and inefficient logistic infrastructure.
• It would do well for the buyers or consumers to work more closely with the
farmers, so that the farmers may get the right prices and buyers may get the
right quality of products.
• Nation like India has millions of small and marginal farmers, which makes it a
daunting task for the buyers.
Various stakeholders and components of
agribusiness systems
• This is the main reason of buyers remain dependent on middlemen. They add
more cost and add a little value which ultimately raises the price. We need
intervention that can help in aggregating farmers and their produce, establishing
a direct mode of physical and information exchange between buyers and
farmers.
• Interventions can be broadly classified into institutional and infrastructural.
• Farmers’ producer organisations (FPO’s): These farmer groups can collectively
handle credit issues, post-harvest management issues etc. They can also attract
institutional buyers in bulk purchases. This certainly tackles the infrastructural
issue as well, because such FPO’s can deal with multiple logistic issues along
with general issues
Components of Agr ibusiness Systems
• To increase their efficiency, businesses within the agriculture industry
implement strategies such as ver tical integr ation and the usage of value
chains. Agribusiness includes all economic activities related to the food
production process, including:
• Farm equipment manufacturing
• Pesticide and fertilizer supply
• Agricultural research and development
• Seed supply
• Crop and food storage
• Farm production and processing
• Agricultural financing
• Food delivery and marketing
Components of Agr ibusiness Systems
• Ver tical integr ation: It is a corporate approach to take charge of its value chain
or supply chain functions. V ertical-integration is an expansion strategy where
businesses acquire additional levels of the supply chain. The acquisition could
be raw materials, production, distribution, retail, etc. Companies adopt a
vertical-integration strategy to win over their competitors by strengthening their
supply chain.
Components of Agr ibusiness Systems
• Value chain (VC) refers to the sequence of activities and processes a business
undertakes to add value to its product or service at every stage from its
inception to delivery. It helps to understand and improve business activities that
create value.
• The supply chain begins with the procurement of raw materials and the
production of finished goods. Then, it extends all the way to distribution and
sale. This system comprises suppliers, producers, distributors, vendors, retailers,
and consumers.
Components of Agr ibusiness Companies
1. Far m equipment manufactur ing: These businesses develop the farming tools
and machinery used during the agricultural process, such as tractors. The
manufacturing and development of farm equipment and machinery is essential for
farmers to harvest their crops and complete various tasks around the farm.
•An example of a farm equipment manufacturer is Deere and Company (John
Deere), the lar gest far m machiner y manufactur er by revenue in 2020.
2. Pesticide and Fer tilizer Supplier s: For the crops to grow strong and healthy,
farmers use pesticides and fertilizer to promote flourishing crops. Without them,
crops become susceptible to disease and pests that can destroy the harvest.
Components of Agr ibusiness Systems 0r
Types of Agr ibusiness Companies
• An example of a company that supplies pesticides and fertilizer is Syngenta, one
of the world’s largest agrichemical companies.
3. R esear ch and Development (R& D): is a vital part of the agricultural industry as
new threats (droughts, depleted soil) emerge every day and bring about the
possibility of a diminished harvest. These businesses explore new opportunities
and innovations to help combat any threats.
• Syngenta, the agrichemical company, is primarily involved in research and
development.
Components of Agr ibusiness Systems 0r
Types of Agr ibusiness Companies
4. Seed Supplier s: Without seeds, farmers have little to work with to produce crops.
Companies provide farmers necessary seeds to meet the demands of consumers.
Four companies now own over 60 per cent of the seed market – Bayer, B ASF,
Corteva, and ChemChina. Many of these companies are involved in more than one
agribusiness aspect, such as the case with Syngenta.
I mpor tance of Agricultur e in I ndian
Economy
• The Indian Economy is an Agro-Economy; the difficulty with such
an agro-economy is that the agriculture sector is highly dependent
on the cycle of production, distribution, and consumption. Another
problem with the Agro-economy is productivity.
• This bill is a historic step towards unlocking the country's heavily regulated
agricultural markets. It will open more farmers' options, reduce farmers'
marketing costs, and allow them to get better prices. It will also allow farmers
from regions with surplus outputs to receive better prices and lower prices for
customers from regions with shortages.
The Farmers (Empowerment and Protection) Agreement of
Price Assur ance and Farm Services Bill, 2020
• With an aim to transform the agriculture sector, The new bill seeks
to provide a national agricultural agreement system that protects
and empowers farmers to interact equally and transparently with
agribusiness companies, processors, wholesalers, exporters or
major retailers in the field of agricultural services and sell future
agricultural produce at mutually agreed remunerative price
structures.
The Farmers (Empowerment and Protection) Agreement of
Price Assur ance and Farm Services Bill, 2020
• This law would shift the risk of market unpredictability from the
farmer to the sponsor and allow the farmer to access new
technologies and better inputs. It will reduce the marketing costs
and increase farmers' earnings. Farmers can participate in direct
marketing so that the intermediaries are eliminated, resulting in
maximum price realisation. Through this bill, farmers have been
given adequate protection, and with clear timelines for redress, an
efficient dispute resolution process has been established.
The E ssential Commodities (Amendment) Bill, 2020
• The new bill aims to exclude items— from the list of essential
commodities— such as cereals, pulses, oilseeds, edible oils, onions,
and potatoes.
The E ssential Commodities (Amendment) Bill, 2020
• The law would help accelerate investments in cold storage and food supply
chain modernisation. It will benefit farmers and customers alike, while at the
same time bring in price stability. It would create a favourable business
climate and avoid wastage of agri products due to the lack of storage
facilities.
Agri Reform Bills Pros Cons
• The government has set a target to buy 42.74 million tonnes from the central
pool in FY21; this is 10% more than the quantity purchased in FY20. For FY22, the
government has set a record target for farmers to raise food grain production by
2% with 307.31 million tonnes of food grains. In FY21, production was recorded
at 303.34 million tonnes against a target of 301 million tonnes.
• Production of horticulture cropsin India wasestimated at a record 326.6
million metric tonnes(MMT) in FY20 asper third advance estimates, an
increase of 5.81 million metric tonnesover FY20.
• The food processing industry employs about 1.77 million people. The
sector allows100% FDI under the automatic route.
• Between April 2020 and February 2021, the total value of
processed food products exports was Rs. 43,798 crore (US$
6.02 billion).
•Nestle India will invest Rs. 700 crore (US$ 100.16 million) in
construction of itsninth factory in Gujarat.
• Investment worth Rs. 8,500 crore (US$ 1.19 billion) have been
announced in India for ethanol production.
various schemes, reforms and policies
•Unprecedented enhancement in budget allocation
• Promotion of FPOsScheme
• Agricultural Mechanization