ST.

JOHN PAUL II COLLEGE OF DAVAO Ecoland

Drive, Matina Davao City

BUSINESS PLAN

MAIYOS Ads & Media Company

Submitted by:

(Last Name/ First Name/ Middle Initial)

October 2019
 Acknowledgement

Our company would like to express gratitude to the people who help and
who had a contribution to the fulfillment of our Business Plan:
To Father God in giving us knowledge and understanding for our Business Plan.
For He gives us strength and gives us good health. For giving us protection in
everyday that we create our business plan.
To our teacher in Entrepreneurship, Miss Aljesa Curada, for guiding us along the
way in creating our business plan and for being there in times of need. For
helping us understand every part of our paper.
To our classmates, for always being there to answer our questions about this
course requirement.
To our parents, for giving us financial support in making the business plan.
To other subject teachers, for letting us do our business plan sometimes during
their time and also for guiding as along the way.
 Section 1 Executive Summary
MAIYOS Ads & Media Company is a company that makes audio and
video advertisement. It is a service type of business. Its mission is to be
committed to discover and overcome the key challenges that prevent a business
from reaching its full potential. That simply pursue what is best for the client. Its
vision is to provide new dimensional advertising to clients that bring them fast
and prompt results.
The main target of this service is those businesses who wants to show
their product in a way of creating videos and the businesses who also wants to
advertise their beaches, hotels, restaurant and any kind of businesses in the
industry.
The illustration below shows the over all cost and expenses as well as the
income of the company for 5 years:

Chart Title
3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0
Year 1 Year 2 Year 3 Year 4 Year 5

Service Revenue Net Income

Section 2 Company Description

Company Background
MAIYOS Ads & Media Company is a service company. The company
make audio and video advertisement. MAIYOS stands for “Make Advertisement
in Your Own Style”. MAIYOS Ads & Media Company type of industry is
Partnership. There are 2 owners of the company. They are Angel Reinn A.
Dayap and Renant B. Palaran. MAIYOS Ads & Media Company is at San Pedro,
Illustre Street, Barangay 2-A Davao City. The company produce a video and
audio advertisement that makes the listener and viewers amazed.
The company starts when they are Senior High School. Their teacher in
entrepreneurship told them to come up with a company and decide whether it is
a product or services type of business. The company was built on September
2020. MAIYOS Ads & Media has videographer who is skilled enough for video
shooting as well as director who can lead us through explained and well paid
instructions, a video editor who is skilled enough to make your advertisement in a
good quality better than others.

Vision Statement
By 2024, a well-known service company in the Philippines providing new
dimensional advertising to clients that brings them fast and prompt results.

Mission Statement
Committed to discover and overcome the key challenges that prevent a
business from reaching its full potential. We simply pursue what is best for the
client. For us the client comes first.

Section 3 Industry Analysis

Industry Structure
Industry structure pertains to the number and size distribution of
competitors in an industry.

FIRST QUARTER
JANUARY- APRIL
15%

10%

5%

0%

Competitor A Competitor B Competitor C

In the first quarter of the year, we only gain 5% of the customers from
the competitor A, 15% of the costumers from competitor B and lastly, 10%
of the costumers is from competitor C. Since our business is still growing
and new to the eye of the customers, we only acquire a low percentage
of the customers as of the month of January to April.

SECOND QUARTER
25% (MAY- AUGUST)
20%

15%

10%

5%

0%
Competitor A Competitor B Competitor C

As of the month of May to August, from 5% the first quarter we

got 15% of customers from the competitor A, 25% of customers from
competitor B and now 20% of costumers from competitor C, we gently
getting high number of costumers because our business is still existing
and become well-known after the 4 months of giving good services.
 THIRD QUARTER
(SEPETEMBER-DECEMBER)
40%
40%
35%
35%
30%
30%
25%
20%
15%
10%
5%
0%

Competitor A Competitor B Competitor C

After the 2 quarter of creating good quality of advertisement, the

percentage of customers we acquired from the different competitors is
continuously increasing because the business become wider and trusted of
many businesses or customers. 30% of the customers is from the
competitor A, 40% of the customers is from competitor B and the 35% is
from the competitor C.
Key To Success And Long-Term Prospects
• Customer is the most important in every businesses. Every
customer is unique. Get to know your customers and their
expectations of your services. Because once if they figure out if you
are not following their instructions then you may lose your potential
customers. Also try to include a few additional services that your
other competitor are charging.
• Location is the key to successful start-up company. That is a
principal that every new entrepreneur or startup owner needs to
keep in mind. Because of the fact that we live in the information
era, most people pay such strong attention to know the certain
location of the business. It is a common belief that the customer
can communicate with the businesses and do anything as long as
the location is easily to access ad approached in a few distance.
• Service providing a high and consistent quality of service is a
key to business success. That is because high service quality
promotes customer satisfaction and the customer satisfaction has a
direct link to business revenue.
• Product quality good quality as the critical requirement in meeting
customer expectation; our dynamic quality system is how we supply
great product time and time again. The demand we place on
ourselves to continually make quality product is recognized
 throughout the industry; it is what attracts new customers and keep
our tried and true customers on board even during the challenging
economic times from which we are just how emerging.
• Time management is about how you organize and plan the time
you spend on specific activities. On the surface of things, it
seems that time management should be easy and straightforward-
something that just happens. In practice, time management is a skill
that takes effort to develop. Time management is about spending
your time right places, on the right thing. In other to manage your
time effectively, it’s important to know your priorities, obligations and
schedule. You have to find strategy that works for you.
• Keep Profits in Perspective. Use pay down debts, recognize your
team, create new products and services and mostly important, set
funds aside for leans times in the future- everybody has them.
• Increase Sales from Current and Future Clients. There will be an
increase of sales in every year despite of hardship that undergo in
the business.
• Value Relationship of the Clients and Address Complaints with
Positive Attitude. Value relationship with the clients for them to stay
in a long period of time and address complaints with positive
attitude about their positive and negative complains to show
politeness and dedicated in our business.
• High Quality Ads through the Year. As years past the quality of
the ads and service increases as what our clients demand. And the
advertisement will invent a new way to advertise a product or
services.

Section 4 Market Analysis

Market Segmentation
GEOGRAPHIC DEMOGRAPHIC
1. Customer 1. Age
2. Location 2. Gender
3. Region 3. Religion
4. Urban/Rural 4. Civilization
5. Businesses Students 1. 18 years old and above
6. San Pedro Street 2. Any gender
7. Region XI 3. Any religion
8. Davao City 4. Single, married, widowed and
divorced

Buyer/Customer Behavior
Customer buying behavior signifies more than just the approach of
customer towards buying product and rendering services. It involves
understanding a set of decisions (what, why, when, how much and how
often) that the consumer makes over the time. It is important to know
consumer reaction towards different products, their features, prices and
advertisement patter, in order to insure strong competitive advantage. In
buyers behavior , the buying decision process it either interpersonal and
individual influences in the environment, market stimuli includes product,
price, place, promotion, people, process and also other stimuli is the
economic, technological, political, cultural and competitive is important to
the consumers. Because the responses of the buyers will be positive in
terms of product and services choice, supplier choice, delivery terms and
times, services terms and payment terms.
Competitor Analysis
STRENGTH WEAKNESS OPPORTUNITIES THREATS

• Very • Lack of • Big market • Aggressive

affordable customer investors competitors
price s and • A lot of • Competitors
• High- service investors price
quality assistance and
product • Out of purchase
number of of orders
employee
s
 COMPETITOR SIMILARITIES DIFFERENCE EDGE

COMPETITOR A Offered a high The service of Our services is

quality services the competitor A affordable
is more
expensive
COMPETITOR B Costumer service The quality of Good quality
is highly-well their services is services
offered not good
COMPETITOR C The laborer They don’t have Has enough
are well enough employees
mannered and employees
well-trained

Marketing Plan

Target Market
The target market of MAIYOS Advertising are those people who has
a business , students for their projects, and other costumers that need
something to promote. The company targeting those business and any
works that who wants to show their product of outputs in a way of
creating videos to present their different products and outputs. This also
targeting people who want to advertise beaches, hotels and restaurants,
schools to encourage people of they want to try their services and
products.
Distribution Strategy
The strategy in distributing our product is through online, poster and
flyers. This service distribute product or output by using online like social
media. They can inquire or want to render our services by chatting to our
social media that is always active. The flyers were given up to the people
and the poster will be post in the proper posting area, where all of the
information are in it. If they want more information they are free to visit
our company office to talk more about our advertising offers.
Advertising Strategy
This service offered full range of media services, community relations
programs, special event management, and multi-media promotions. This
creative service have collateral design, copy writing, signage design,
photography, trade show design, layout and pre-press production. Strategic
services that aims to optimize the post-sale services that a company
provides, synchronizing services parts and the resource forecasting,
services partners, workforce technicians and service primary includes
brand identify program like the logo ag the name of the product and the
company and broadcast email, radio and television. Television Advertising
which this services includes pre-production (project management, design
and scripting) production includes directing, camerawork and sound,
postproduction, includes digital video editing, graphics creations and
interactive CD-ROM production, video compression for CD or internet. It
involves long and short commercials, infomercials, promos and outdoor
advertising. Print publishing includes print ads, newspaper ads, serial ads,
billboard and display. Lastly, in public relations this service take care of
press kit design, development and distribution, press release writing as well
as targeted press release distribution.
 Section 5
Management Team and Company Structure

Management Structure
Company organizes its management hierarchy.
POSITION RESPONSIBILITIES
The head of running a MAIYOS Ads & Media Company
which has highest position of the organization that
President executes the success of the company.

Sign documents and make commitments for the company

Vice President for which the company is legally liable. Participate on
President that creates the organizations overall vision,
mission, values, beliefs and strategic goals.

General Manager The right hand of the president that manage every single
piece of concern in the company.
Administration They are the group of person that help the company upon
managing with a specific function.
Accountant The one who keeps, audits and inspect the financial
records of the business concerns and tax reports.
Human The person who hire the potential person that fits for the
Resource position of the company. She or he is the one who recruits
manpower for the business.
Director A person who manage, direct and organize the act and
play of the actor and actress.
Layout Artist The one who laid out, plan and design an arrangement of
the acts.
Camera Man The person that took a video on the artist for the advertise.

Editor The one who edit for the improvement of the quality of the
video such as text or graphics and effects.
Producer The person who produce every needs of the project.
Cast The actor and actresses of the certain project.

Management Organization Structure

Section 6 Operational Plan
Production Flow
The entrepreneurs follow method for planning and production our service.
Prepare al the equipments
that is needed for the
advertising and settle the
The customer or the artist and staff. Find for a
clients are free to inquire proper location were the
and aquire the services shooting of the
while dealing the
advertisement will be
packages and prices.
Providing them a brochure conducted.
which included the
different packages and
explain briefly each sets.
Finalization of the
concepts, packages and
prices for the
advertisement.

All the video was taken is

ready for editing the editor
will proceed to the process
of editing and double check
it if the edited
video if it is done properly.
After editing, the editor
will render the video
After the approval of the format for enable the
video, the advertisement client to see the video and to
will be ready to played i
change something that
the television and radio
they doesn't like, and the
after every show and video will be edited again to
the advertiement will have a final output.
end in the said date in
the contract.
Marketing Flow
The entrepreneurs use graphical representation to show the marketing plan
creation, collateral development and marketing campaign.
 PLACE:
The company has offices
San Pedro, Illustre Street
Barangay 2 -A but walk -in
customers are unusual. But
we do make travel
exceptions for long - term
clients and bigger projects.
teh company website is the
most impotant
communication tool and is
a place where the clients
learn about our services
and make initial contact.

PROMOTION: PRODUCT:
There are a lot of ways in
promoting a prodct or This service is
services. One of these is the producin
social media where you can
put the sample advertiement advertisements
since a lot of peole are
using social media and it
which offers a lot
would be easier to promote of packages and
our services. The second giveways. Also our
one is showing in television
and put what we offer about services is a way
our services and also in the where we can
radio to hear about our
ompany and tye services
show the product in
that we offer. a creative way.

PRICE:
The price of every product of
our service is based on how
long the video will take. The
company should detemine the
price based on the expenses
or cost of the service and
have the minimum price of
Php 500,000 all -in package.

Section 7 Product Design and Development

Production Design
MAIYOS Ads & Media Company created advertisement in your own style while
providing unique ang high quality advertisement. The company created
advertisement using your concept that will surely catch the costumers’ attention
promoting your product or services consist of different kind of design.

Product Procedure
The following are the steps needed to perform in creating advertisement.
1. Talk to the client about their ideal concept/style (providing them an
example is also an option).
2. Creating a story line for the advertisement based on their given concept.
3. Pick or choose a person hat will suit to be the model for the advertisement.
4. Prepare the following tools.
• Camera
• Laptop
• Tripod
• Cord
5. Choice a perfect place to shoot.
6. Shoot what is planned according to the story line taking the best angle.
7. Edit the clip/videos taken to make an advertisement according to the
concept.
8. Let the client check or see the partial edited videos.
9. Upon their approval, produce the advertisement.

Section 8 Financial Projection Assumptions

• Service revenue will increase because the number contract close each
year by 2 clients.
• Income Tax is ignored.
• Input prices for production will remain constant.
• Operating expenses are fixed operating expenses are Rent Expense,
Salaries Expense, Utilities Expense, Depreciation Expense and License
Expense.
 • 100% or the total capital came from the partners.
Operating Expense
Fixed Variable
-Rent Expense -Salaries Expense (increase 5%)
-License Expense -Utilities Expense
-Depreciation Expense Pre-
operating Expenses
1. Source of Fund
Partner A – Php 160,000
Partner B - 160,000
Partner C - 160,000
Php 480,000
Creditor - 150,000
Total Capital Php 630,000

2. Fixed Asset
Tools and Equipment
Camera Php 120,000
Computer 50,000
Printer 3,000
Laptop 40,000
Ring Light 6,000
Tripod 5,000
Speakers 3,000
Total Php 227,000

Life: 10 years
Depreciation Expense Php 227,000/10 years = Php 22,700 per year

 5 Years Projected Financial Performance

 MAIYOS Ads. & Media Company Projected Statement of Financial
Performance For 5 Years

Account Year 1 Year 2 Year 3 Year 4 Year 5

Title
Service 1,800,000 2,160,000 2,520,000 2,880,000 3,240,000
Revenue
Less:
Operating
Expense
Rent 180,000 180,000 180,000 180,000 180,000
Expense
Salaries 864,000 907,200 952,560 1,000,188 1,050,197.40
Expense
Utilities 54,000 56,700 59,535 62,511.75 65,637.34
Expense
Depreciation 22,700 22,700 22,700 22,700 22,700
Expense
License 1,000 1,000 1,000 1,000 1,000
Expense
Net Income Php Php Php Php Php
678,300 992,400 1,304,205 1,613,600.25 1,920,465.26

Note 1 – Service Revenue

Year 1 - 10 x 180,000 = 1,800,000
Year 2 - 12 x 180,000 = 2,160,000
Year 3 - 14 x 180,000 = 2,520,000
Year 4 - 16 x 180,000 = 2,880,000
Year 5 - 18 x 180,000 = 3,240,000
 3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0
Year 1 Year 2 Year 3 Year 4 Year 5

Service Revenue Net Income

The illustration above shows the continuously increasing of the service revenue
and net income. The target number of clients every year are 2 costumers that
will added to previous number of clients. In year 1, the service revenue is
Php. 1,800,000 and the net income is Php 678,300. In year 2, Php 2,160,000 is
the service revenue and Php 992,400 the net income. The service revenue in
year 3 is Php 2,520,000 while the net income is Php 1,304,205. From Php
2,520,000, the service revenue is Php 2,880,000 and the net income is Php
1,613,600.25 in year 4. Lastly, Php 3,240,000 is the service revenue and net
income is amounted to Php 1,920,465.26 after 5 years.
Appendices

Proponents:
Accountancy, Business and Management Students
Christian Kyle Y. Saberon Renant B. Palaran Aaron Ace P. Tangcay

Lucell B. Salinas Crystal Gayle S. Navarra Angel Reinn A. Dayap

Jennievive C. Martinez

Science, Technology, Engineering and Mathematics Students

Mamoru T. Furuichi John Philip T. Taala Ivory C. Daluro

Dhona Belle C. Ayunar Godwin Rey T. Bustamante Chester A. Maregumen

Hannah Mae T. Canones Cand Christian G. Betarmos Angel Tracia T. Penaranda

 General Academic Strand Students

Jeffrey S. Raluto Claire Louis Roxas Queenie Marie G. Loquias

Ella F. Pangilan Arjhon M. Calig-onan Luigi T. Bughao

Vanessa V. Antao Joshua R. Ibanez Bernie T. Cadorna Jr.

 Documentation

ABM Students fixing their assigned sections for Pre-defense.

STEM Students- editing the final output (product) and Radio and TV
advertisement.
GAS Students- making the Section 1: Executive Summary for
the FINAL OUTPUT of business plan.