Final project

Submitted to: Maam Qurat Ul Ain

Submitted by:
Syed haider ali 2211001
Shahana batool 2211028
Arslan jillani 2211023
Sheeza sheraz 2211009
Daniyal jamroz 2211004
Omer zeb khan 920114
Section: BBA 5A(Morning)

Department: Faculty of management sciences

 Abstract

Through interviews with marketing managers, this study investigates the topic of data-
driven marketing decision making. Five interviews with marketing managers from
various organizations, including Junaid Jamshed Jehlum Marketing Manager and NW
Textiles Marketing Manager, were carried out over the course of four days. The meetings
included a mix of actual eye to eye meetings and
online gatherings led by means of Zoom. Each marketing manager was asked a series of
twenty questions to learn more about their perspectives, experiences, and methods
regarding marketing data-driven decision making. This study's findings shed light on
marketing managers' strategies and obstacles when using data to make informed
decisions. Organizations looking to improve their data-based marketing strategies can
benefit from the insights gleaned from these interviews, which add to the body of
knowledge on data-driven decision making.

Introduction:

In the present quickly advancing business scene, going with educated and compelling
choices is significant for associations to remain cutthroat and accomplish their
objectives. Information driven navigation has arisen as a strong methodology that use
information and examination
to drive vital dynamic across different spaces, including advertising. Organizations can
gain valuable insights, identify trends, and make decisions based on evidence that are
more likely to be successful by leveraging the power of data.
The process of collecting, analyzing, and interpreting pertinent data to inform and guide
decision-making processes is referred to as data-driven decision making. Instead of
depending on instinct, episodic proof, or premonitions, information driven direction
stresses the utilization of goal and quantitative data. It entails the methodical collection
and evaluation of data from a variety of sources, including competitor analysis, customer
behavior, market trends, and internal performance metrics.
In marketing, data-driven decision making has numerous advantages. Right off the bat, it
gives advertisers a more profound comprehension of client inclinations, ways of
behaving, also, needs. Organizations can identify patterns, segment their target
audience, and adapt their marketing strategies accordingly by analyzing customer data.
This empowers them to convey customized and applicable messages to their clients,
coming about in upgraded consumer loyalty and further developed advertising
adequacy.
In addition, marketers are given the ability to measure the performance and efficacy of
their marketing initiatives and campaigns through data-driven decision making.
Marketers can evaluate the impact of their efforts and make data-backed adjustments to
optimize their marketing strategies by tracking and analyzing key metrics like conversion
rates, costs associated with customer acquisition, and return on investment.
Additionally, data-driven decision making aids businesses in predicting future outcomes,
identifying market trends, and anticipating shifts in consumer behavior. Marketers can
stay ahead of the curve, spot emerging opportunities, and anticipate market shifts by
utilizing predictive analytics techniques and analyzing market data.
They have a competitive advantage because they are able to make timely, well-informed
decisions that are in line with market dynamics.
Be that as it may, while information driven dynamic holds huge potential, it additionally
accompanies challenges. Organizations must be able to sort through a lot of data, ensure
that the data is accurate and of high quality, and use analytical skills to find useful
insights. To maintain trust and comply with regulations, data collection and usage must
also address privacy and ethical considerations.
In conclusion, the marketing industry has adopted data-driven decision making as its
guiding principle. Organizations can improve their customer comprehension, optimize
their marketing strategies, and anticipate market trends by utilizing data and analytics.
Marketers gain the ability to make well-informed choices that are supported by evidence
and result in measurable business outcomes by embracing data-driven decision making.

Digital marketing

Digital marketing is the use of digital channels, technologies, and strategies to reach a
specific audience and promote goods, services, or brands. To reach and engage potential
customers, it encompasses a variety of online platforms, such as websites, search
engines, social media, email, mobile applications, and digital advertising.
The power of the internet and digital technologies are used in digital marketing to
connect with customers, raise brand awareness, increase website traffic, generate leads,
and ultimately facilitate sales and conversions. It enables businesses to measure the
efficacy of their marketing efforts in real time, target specific demographics, and reach a
larger audience.
Digital marketing's key components and strategies include:
1. Site improvement (Search engine optimization): enhancing the visibility of a website
and its content in search engine results to increase organic (non-paid) traffic.
2. PPC (pay-per-click) advertising: allowing targeted advertising and immediate visibility
by placing ads on search engines or other websites and only paying for clicks.
3. Marketing via Content: Creating and distributing content that is valuable, timely,
consistent, and relevant to the target audience, such as blog posts, articles, videos, and
infographics.
4. Marketing on Social Media: making use of social media platforms like Facebook,
Instagram, Twitter, and LinkedIn to build customer loyalty, promote goods or services,
and interact with customers.
5. Marketing via email: nurturing customer relationships, driving conversions, and
sending targeted messages or newsletters to a list of subscribers through personalized
communication.
6. Force to be reckoned with Showcasing: collaborating with well-known people or social
media stars to promote goods or services and reach their target audience.
7. Controlling Your Online Reputation: Observing and dealing with the internet based
standing of a
brand, including client surveys and criticism, to keep a positive brand picture.
8. Change Rate Advancement (CRO): enhancing the usability and user experience of the
website in order to boost the proportion of visitors who complete desired actions, such
as filling out a contact form or making a purchase.
The capacity to monitor and evaluate a variety of metrics, including website traffic, click-
through rates, conversion rates, and return on investment (ROI), is one of the significant
advantages of digital marketing. This information driven approach permits advertisers to
streamline their
methodologies, settle on information supported choices, and persistently work on their
promoting endeavors.
The way businesses market their products or services has changed dramatically thanks
to digital marketing, which now makes it possible to communicate with customers in a
way that is both specific and individualized, broadens one's audience, and produces
outcomes that can be measured. It provides cost-effective and efficient opportunities for
businesses of all sizes to compete in the online marketplace and effectively connect with
their target audience.

Data driven decision making.

Information driven independent direction is a way to deal with dynamic that depends on
the examination and understanding of information to direct and illuminate the dynamic
interaction. It involves comprehending patterns, trends, and relationships through the
use of relevant and trustworthy data, which aids in making decisions that are more
objective, well-informed, and supported by evidence.
Data from customer behavior, market research, operational metrics, financial records,
and external data sets are all used in data-driven decision making. This information is
then broke down utilizing measurable and scientific strategies to separate significant bits
of knowledge and uncover examples or connections that can illuminate choice making.
The course of information driven navigation ordinarily includes a few key stages:
1. Collection of Data: Gathering important and solid information from different sources,
guaranteeing
the information is precise, finished, and agent of the issue or choice within reach.
2. Information Investigation: using statistical and analytical techniques to look at the
data, find trends, relationships, and patterns, and come up with useful conclusions
3. Information Understanding: understanding the implications and significance of the
findings, as well as how they relate to the decision or issue being addressed, by
interpreting the analyzed data.
4. Making decisions: guiding the decision-making process with the insights and evidence
gleaned from data analysis. Instead of relying on hunches or gut feelings, data-driven
decisions are based on objective data analysis.
5. Checking and Assessment: monitoring and evaluating the decision's effects and
outcomes on a regular basis to determine its efficacy and, if necessary, adjust it.
Future decision-making processes can be improved by using this feedback loop.
Information driven dynamic offers a few benefits over customary independent direction
approaches. Because decisions are based on objective analysis and empirical evidence,
there is less reliance on intuition and subjective biases. It lets you look at relevant factors
and things to think about in a more thorough and systematic way. Organizations can
learn a lot about customer behavior, market trends, operational efficiency, and other
important factors that affect business outcomes by using data.
Additionally, organizations can measure and track the impact of their decisions using
data-driven decision making, which enables them to make adjustments supported by
data and improve their strategies over time. This iterative methodology assists
associations with remaining light-footed and
receptive to changes in the business climate.
However, it is essential to keep in mind that data alone should not be the sole
foundation for data-driven decision making. In interpreting and applying the insights
derived from data analysis, expertise, domain knowledge, and human judgment remain
essential.
In general, data-driven decision making gives businesses a methodical and evidence-
based approach to decision making, which improves the accuracy, efficiency, and
effectiveness of their decisions in a variety of areas, including marketing, operations,
finance, and strategic planning.

Methodology
Data collection
The collection of data is a crucial component of our study, which seeks to investigate
marketing managers' perspectives on data-driven decision making. We employed a
multifaceted strategy to gather comprehensive insights with a team of six. Some team
members carried out in-person interviews by going to various organizations, while
others carried out online interviews.
We were able to interact directly with marketing managers at their workplaces thanks to
the physical visits. We painstakingly created a bunch of 20 inquiries intended to dive
profound into their encounters, difficulties, and techniques connected with information
driven choice making. The purpose of these questions was to learn how they viewed
using data for marketing purposes, measuring performance, and adapting to changing
market dynamics.
At the same time, some colleagues directed internet based interviews utilizing stages
like Zoom. Interviews with marketing managers who lived far away but had valuable
insights to share were made easier by this strategy. We were able to investigate similar
research questions because the online interviews were conducted using video
conferencing tools, ensuring face-to-face interaction.
All through the information assortment process, each colleague tirelessly recorded the
reactions, guaranteeing exactness and consistency. We made it a point to record both
verbal responses and any nonverbal cues that went along with them that might help
explain the answers better. These careful notes filled in as the establishment for our
ensuing examination.
We were able to get a wide range of marketing managers' perspectives from a variety of
organizations through a mix of in-person and online interviews. This move toward
empowered us to catch a more extensive comprehension of information driven dynamic
in advertising, as every association had its one of a kind setting, challenges, also,
techniques.
In the future, our team will compile each team member's individual reports,
incorporating the information from both in-person and online interviews. Using
appropriate qualitative and quantitative methods, this extensive dataset will undergo
rigorous analysis. The combination of different viewpoints gathered through information
assortment will add to a strong and nuanced comprehension of the subject in question.
In conclusion, we have been able to obtain a wealth of diverse insights from marketing
managers thanks to our data collection strategy, which includes in-person and online
interviews.
This strategic variety upgrades the legitimacy and unwavering quality of our examination
discoveries, empowering us to give significant commitments to the field of information
driven dynamic in showcasing.
Demographics

Demographics N=5

Gender
Male 5

Female 0

Age

18-25 1

26-35 3

36-45 1
46-55 0

55 plus 0

Qualifications

Below bachelors 0

Bachelors 0

Master or Above 5

Company types

Textiles 2

Vehicles manufacturer 1

Telecommunication 1
Data analysis

Step 1 conversion of audio recording interview to text

Step 2 Read all text report separately

Step 3 Summarize these all text report

Step 4 Extract key and important answers

Step 5 Clarification of developed themes

Step 6 Analysis of all data

Elements

1. Identify key performance indicators (KPIs) to measure the success of digital

marketing efforts.
2. Set up data collection mechanisms, such as website analytics, CRM systems,
and social media monitoring tools.
3. Gather data on customer behavior, demographics, preferences, and engagement
through various digital marketing channels.
4. Analyze the collected data to identify trends, patterns, and insights.
5. Use data analysis to segment the target audience based on demographics,
interests, and behavior.
6. Develop personalized marketing messages and content based on the
segmentation.
7. Implement targeted digital marketing campaigns across relevant channels.
8. Monitor campaign performance in real-time using analytics tools.
9. Continuously track and measure KPIs to assess the effectiveness of the
campaigns.
10. Use data-driven insights to make informed decisions and optimize marketing
strategies.
11. Adjust budget allocation based on the performance of different campaigns and
channels.
12. Iterate and refine digital marketing efforts based on ongoing data analysis and
feedback.
 13. Evaluate the ROI of digital marketing activities.
Extracted Theme

Budget allocation

Data Driven decision Return on marketing

making investment

Finance

Repeat sales

CRM Feedback

Data
Demographics

Sale pattern
Trends
Effectiveness

Ethical Customer demand

Right ads or against the

law and culture