SRM BBA CBCS Syllabus

ACADEMIC CURRICULUM AND SYLLABI
UNDERGRADUATE DEGREE PROGRAMME
BACHELOR OF BUSINESS ADMINISTRATION
Three Years (Full-Time)
CHOICE-BASED CREDIT SYSTEM
(F or the Students Admi tted fr om the Aca demic Year 2017 – 2018)
D EP A RT M EN T O F M A N AG EM E NT
SCHOOL OF MANAGEMENT AND COMMERCE
(Estd. Under SRMUS Act, 2013)
Shri Ramasamy Memorial University Sikkim

5th Mile, Tadong, Gangtok, East Sikkim- 737102, India
1
SRM UNIVERSITY SIKKIM
5th Mile, Upper Tadong, Gangtok, East Sikkim-737102, India
DEPARTMENT OF MANAGEMENT
1. Department Vision Statement
Stmt - 1 To emerge as a repository of managerial education and skills of unmatched quality.
To empower a majority of learners from North Eastern region, other parts of the country, and
Stmt - 2
neighboring countries as well with a unique learner-centric model of managerial education.
To impart relevant industry oriented, cutting-edge management education which will foster a
Stmt - 3
holistic development of self and society.
2. Department Mission Statement

To help the learners imbibe relevant managerial skills which will embolden them in facing the
Stmt - 1
new age managerial problems with confidence and self-reliance.
To contribute towards creation of a knowledge-hub through amalgamation of cutting-edge
Stmt - 2 research and innovative management practices along with integration of technology and
management.
To foster the spirit of sustainable entrepreneurship amongst the learners which will help them
Stmt - 3
contribute towards creation of a circular economy.
To implant amongst the learners a robust ethical and moral value system for the betterment of
Stmt - 4
society and the nation.
3. Program Objectives (POs)

To nurture multidisciplinary skills and concepts of business management for identifying and
PO - 1
developing implementable solutions to real-life business scenarios.
To promote a culture of continuous learning with a special emphasis on improvement of
PO - 2
communication skills & personality development.
PO - 3 To create a talent pool of human capital who are industry as well as research ready.
To expose the students towards nuanced world of sustainable entrepreneurship and
PO - 4
innovation.
To encourage development of socially responsible and desirable human-beings by imparting
PO - 5
knowledge on the ethical codes and conducts.
4. Consistency of PEO’s with Mission of the Department

PO/
Mission Stmt. - 1 Mission Stmt. - 2 Mission Stmt. - 3 Mission Stmt. - 4
Mission St.
PO - 1 H H H M
PO - 2 H M M M
PO - 3 H H M M
PO - 4 H H H H
PO - 5 H H H H
H – High Correlation, M – Medium Correlation, L – Low Correlation
2
5. Consistency of PO’s with Program Learning Outcomes (PLO)
Program Learning Outcomes (PLO)
1. 2. 3. 4. 5. 6. 7. 8. 9.
Ethical standards
entrepreneurship
Lifelong learning
development of
communication
Innovation and
Individual and
Disciplinary /
professional
Sustainable
Written and
Design and
Critical and
awareness
knowledge
solutions /
innovative
and social
teamwork
practices
practices
business
thinking
verbal
skills
PO - 1 H H H H M M H H M
PO - 2 H H H H M M M M H
PO - 3 H M M M M M H M H
PO - 4 M M M H H M H M M
PO - 5 M H H M M H H H M
6. Programme Structure (Total Credits: 139)
1. Professional Core 2. Discipline Specific

Courses (C) Elective Courses (DSE)
(16 Courses) (5 Courses)
Hours/ Hours/
Course Course Course Course
Week Week
Code Title Code Title
L T P C L T P C
BBA1712 Managerial Economics 4 0 0 4 BBA1712 Managerial Economics 4 0 0 4
BBA1713 Financial Accounting-I 3 1 0 4 Training and
BBA1734/
BBA1714 Organizational Behaviour 4 0 0 4 Development/ Creativity 3 1 0 4
BBA1735
BBA1722 Marketing Management 4 0 0 4 and Innovation
BBA1723 Legal System in Business 3 1 0 4 BBA1743 Operations Research 3 1 0 4
BBA1731 Human Resource 3 1 0 4 BBA1744/B Sales Management/Retail
3 1 0 4
Management BA1745 Management
Management and Cost BBA1754/ Services Marketing/
BBA1732 3 1 0 4 3 1 0 4
Accounting BBA1755 Investment Management
Management Information Total Learning Credits 20
BBA1733 3 1 0 4
Systems
Production and Operations
BBA1741 3 1 0 4
Management
BBA1742 Strategic Management 3 1 0 4
BBA1751 Financial Management 3 1 0 4
BBA1752 Total Quality Management 3 1 0 4
BBA1753 Research Methodology 3 1 0 4
Logistics and supply chain
BBA1761 3 1 0 4
management
BBA1762 Project Management 3 1 0 4
BBA1763 Industrial Law 3 1 0 4
Total Learning Credits 64
3. Generic Elective Courses (GE)

(4 Courses)
Hours/
Course Course 4. Skill Enhancement
Week
Code Title Courses (SEC)
L T P C
BBA1713 Financial Accounting-I 3 1 0 3 (8 Courses)
3
BBA1724 Business Statistics 3 0 2 4
BBA1725 Financial Accounting II 3 1 0 4 Hours/
Course Course
Information Security Week
BBA1764 / Code Title
Management / Customer 3 1 0 4 L T P C
BBA1765 SPD1716 Computer skills 2 0 2 3
Relationship Management
Total Learning Credits 15 BBA1737 Case Study 2 2 1 0 3
Computer Applications in
BBA1746 2 0 2 3
5. Project Work, Internship Accounting
In Quantitative Aptitude and
SPD1748 1 1 0 2
Industry / Higher Reasoning -I
Technical Institutions(P) BBA1756 Case Study 4 2 1 0 3
Hours/ Entrepreneurial
Course Course SPD1757 2 1 0 3
Week Development
Code Title
L T P C
Quantitative Aptitude and
BBA1767 Project Work 0 0 8 4 SPD1758 1 1 0 2
Reasoning -II
Leadership and Team
SPD1766 1 1 0 2
Management
6.Ability Enhancement
Courses (AEC)
(6 Courses)
7.Extension Courses
(Extension) Hours/
Course Course
(1 Course) Week
Code Title
Hours/ L T P C
Course Course LAE1711 English – I 3 0 0 3
Week
Code Title GEN1715 Environmental Studies 2 0 2 3
L T P C
EX*1727 NSS / NCC /Yoga [Internal 0 0 4 2 [Internal Evaluation]
*will be Evaluation] LAE1721 English – II 3 0 0 3
S/C/Y GEN1726 Human Rights and 3 0 0 3
Total Learning Credits 2 Professional Ethics [Internal
Evaluation]
SPD1738 Soft Skills & Verbal aptitude 1 0 2 2
BBA1747 Case Study 3 [Internal 2 1 0 3
Evaluation]
4
Course Structure
Disciplin
Generic Skill Ability
e Extensio Project
Profession Elective Enhancemen Enhancemen Total Total
Semeste Specific n Work,
al Core s t t Credit Hour
r Electives Courses Internshi
Courses (C) Courses Courses(SE Courses(AE s s
Courses (EX) p (P)
(GE) C) C)
(DSE)
Sem I 3 1 1 1 2 0 28 420
Sem II 2 0 2 0 2 1 0 24 360
Sem III 3 1 0 1 1 0 21 315
Sem IV 2 2 0 2 1 0 24 360
Sem V 3 1 0 3 0 0 24 360
Sem VI 3 0 1 1 0 1 22 330
Total
64 20 15 21 17 2 4 143 2145
Credits
7. Implementation Plan
Semester - II
Semester - I
Hours/
Hours/ Course
Course Course Title Week C
Course Title Week C Code
Code L T P
L T P
BBA1723 Legal System in Business 3 1 0 4
BBA1712 Managerial Economics 4 0 0 4
BBA1724 Business Statistics 3 0 2 4
BBA1713 Financial Accounting-I 3 1 0 4
BBA1725 Financial Accounting II 3 1 0 4
Organizational
BBA1714 4 0 0 4 BBA1722 Marketing Management 4 0 0 4
Behaviour
LAE1721 English – II 3 0 0 3
SPD1716 Computer skills 2 0 2 3
Human Rights and
LAE1711 English – I 3 0 0 3 GEN1726 3 0 0 3
Professional Ethics
GEN1715 Environmental Studies 2 0 1 3
EX*1727 NSS / NCC /Yoga 0 0 4 2
Semester – III
Semester – IV
Hours/
Course Hours/
Course Title Week C Course
Code Course Title Week C
L T P Code
L T P
Management Strategic
BBA1733 3 1 0 4
BBA1742 3 1 0 4
Information Systems Management
Management and Sales
BBA1732 3 1 0 4
BBA1744/BB
Cost Accounting Management/Retail 3 1 0 4
Training and A1745
Management
BBA1734/ Development/
3 1 0 4 Production and
BBA1735 Creativity and BBA1741 Operations 3 1 0 4
Innovation Management
Human Resource BBA1743 Operations Research 3 1 0 4
BBA1731 3 1 0 4
Management
Computer
BBA1737 Case Study 2 2 1 0 3 BBA1746 Applications in 2 0 2 3
GEN1736 Value Education 2 0 2 3 Accounting
Soft Skills & Verbal Quantitative Aptitude
SPD1738 1 0 2 2 SPD1748 1 1 0 2
aptitude and Reasoning -I
Total Learning BBA1747 Case Study 3 2 1 0 3
24
Credits
Total Learning
24
Credits
5
Semester – V Semester – VI
Hours/ Hours/
Course Course
Course Title Week C Course Title Week C
Code Code
L T P L T P
Research Logistics and supply
BBA1753 3 1 0 4 BBA1761 3 1 0 4
Methodology chain management
Services Marketing/ BBA1763 Industrial Law 3 1 0 4
BBA1754/
Investment 3 1 0 4 Information Security
BBA1755
Management Management /
BBA1764 /
Financial Customer 3 1 0 4
BBA1751 3 1 0 4 BBA1765
Management Relationship
Total Quality Management
BBA1752 3 1 0 4
Management BBA1762 Project Management 3 1 0 4
BBA1756 Case Study 4 2 1 0 3 Leadership and Team
SPD1766 1 1 0 2
Quantitative Aptitude Management
SPD1758 1 1 0 2
and Reasoning -II BBA1767 Project Work 0 0 8 4
Entrepreneurial Total Learning
22
SPD1757 2 1 0 3
Credits
Development
Total Learning
24 Total Learning Credits: 139
Credits
8. Program Articulation Matrix
Program Learning Outcomes
Written and verbal communication skills Written and

Design and development of solutions / practices
Ethical standards and social awareness

Disciplinary / professional knowledge
Innovation and entrepreneurship
Sustainable business practices

Critical and innovative thinking
Course
Course Name
verbal communication skills
Code
Individual and teamwork
Lifelong learning
LAE1711 English-I H H H M H H H H
BBA1712 Managerial Economics H M H M M M H M
BBA1713 Financial Accounting-I H H H H M H M M H
BBA1714 Organizational Behavior H H H H H M M H
GEN1715 Environmental Studies H H H H H H H H
6
SPD1716 Computer skills H H H H M H
LAE1721 English – II H M H H H H H H H
BBA1722 Marketing Management H M H H H H H M H
BBA1723 Legal System in Business H M H M M H M H H
BBA1724 Business Statistics H H H H
BBA1725 Financial Accounting II H H H H H H M M H
GEN1726 Human Rights and Professional Ethics H H H M H H H H M
EX*1727 NSS/NCC/Yoga H H M M H H H M M
BBA1731 Human Resource Management H H H H H H M H H
BBA1732 Management and Cost Accounting H H H H H H M H
BBA1733 Management Information Systems H H H H M M M M M
BBA1734 Training and Development H H M H M M
BBA1735 Creativity and Innovation H H H H M M H H H
GEN1736 Value Education H M H M M H
BBA1737 Case Study 2 H H H M H H M H H
SPD1738 Soft Skills & Verbal aptitude H H H H H H H H H
BBA1741 Production and Operations Management H M H H H M M H M
BBA1742 Strategic Management H H H H H H H H H
BBA1743 Operations Research H H H H M M M M M
BBA1744 Sales Management H M H M H M M M H
BBA1745 Retail Management H M H H H H M H H
BBA1746 Computer Applications in Accounting H H M H M
SPD1748 Quantitative Aptitude and Reasoning -1 H M H H M M M
BBA1751 Financial Management H H H H H H M H H
BBA1752 Total Quality Management H H H H H M H H M
BBA1753 Research Methodology H H H H M M M M H
BBA1754 Services Marketing H H H H M M M M H
BBA1755 Investment Management H H H H M H M H H
SPD1757 Entrepreneurial Development H H H M M H H M M
SPD1758 Quantitative Aptitude and Reasoning – II H M H H M M M
BBA1761 Logistics and supply chain management H M H H M M H H H
BBA1762 Project Management H H H H M H H H M
BBA1763 Industrial Law H M H M M H M H H
BBA1764 Information Security Management H M H H M H M H H
BBA1765 Customer Relationship Management H H H H M H M H H
SPD1766 Leadership and Team Management H M H M H H M M H
BBA1767 Project Work H H M M M M H
Program Average H H H H H H H H H
H – High Correlation, M – Medium Correlation, L – Low Correlation
7
SEMESTER-I
Course Course Course L T P C

LAE1711 English-I Ability Enhancement Course
Code Name Category 2 1 0 3
Pre-requisite NIL Co-requisite NIL

PLO-1 PLO-2 PLO-3 PLO-4 PLO-5
PLO-6 PLO-7 PLO-8 PLO-9
communication skills
Ethical standards and
Sustainable business
Course
solutions / practices
Bloom’s
innovative thinking
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
At the end of this course, learners will be able to: Learning
development of
Innovation and
Outcomes
Individual and
Disciplinary /
(BL) Level
professional
(CLO)
Critical and
Design and
knowledge
teamwork
practices
CLO-1 Identify strategies to become appreciative and empathetic listeners. H M H M H
3 M
Express facts, ideas and opinions with fluency, clarity and
CLO-2 confidence.
2 M M H H H H
CLO-3 Demonstrate critical understanding of written tetxs. 4 M H M M M H
Compose an array of business correspondence with ease and

CLO-4 elegance.
6 M H M M H M H
CLO-5 Showcase flawless command of English language. 3 H H H H H
(Level of correlation: 3-High, 2-Medium, 1-Low can be used)
Summary of Course Content

S. No Course Content Hour Alignment to CLO
Listening Skill: Introduction to Communication- LSRW; Active Listening; Reasons for poor listening; Types of Listening; Barriers of Listening;
1 9 CLO 1
Traits of a good listener
Speaking Skill: Importance of Speaking Skills; Effective Speaking- Confidence, Clarity and Fluency; Types of Speaking- Task Oriented-
2 Interpersonal – Formal and Semi Formal; Persuasive Speaking and Public Speaking; Barriers of Speaking; Guidelines for conducting a Group 9 CLO 2
Discussion; Guidelines for conducting a Meeting
Reading Skills: Introduction to reading skills; Topic sentence and its role; Types of reading- Intensive- Extensive-Skimming – Scanning; Reading
3 9 CLO 3
and its purposes; Reading for pleasure; Reading for critical interpretation; Reading for summarizing and note making
4 Writing Skill: Introduction and Importance of Writing; Characteristics of writing- Clarity- Accuracy- Correctness- Descriptiveness; Language- 9 CLO 4
8
Appropriateness Acceptability, Conciseness and flow Business Writing – Basic principles of business communication; Letter writing- Thank you
and follow-up letter, Complaint letter, inquiry letter, invitation letter, letter to the editor, Writing memo, notice, agenda and minutes of the
meeting, Report writing, Interpretation of data (flow charts, figures and pictures) Essay and Article Writing, Poster making
5 Grammar: Tense and Articles; Preposition; Direct to Indirect Speech; Active and Passive Voice 9 CLO 5
Learning Resources
1 Raman Meenakshi, Sangeeta Sharma, “Technical Communication Principles and Practice”. Ed Second. Oxford University Press, Delhi,
Text Books
2013.
1 Dhanavel, S.P. “English and Communication Skills for Students of Science and Engineering”, Orient Blackswan Ltd., 2009
2 Green, David. “Contemporary English Grammar Structures and Composition.” McMillian Publishers India Ltd, Delhi,
Ref. Books
3 Raman, Meenakshi, Prakash Singh, “Business Communication”. 2nd Edition. Oxford University Press, 2013
4 Taylor, Shirley, Chandra. “Communication for Business. 4th Ed. Dorling Kindersley India Pvt. Ltd., 2011.
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50 %

Level of Thinking Cycle Test (10) Assignment (10) Surprise Test (10) Model Examination (20) weightage)
1 Remember 30% 20% 30% 20% 30%
2 Understand 30% 20% 30% 20% 20%
3 Apply 10% 30% 20% 30% 20%
4 Analyze 30% 20% 20% 10%
5 Evaluate 10% 10%
6 Create 30% 10%
Total 100% 100% 100% 100% 100%
Course Designers
Experts from Industry: Experts from Higher Education Institutions: Internal Experts:
Name, Designation with official mail id Name, Designation with official mail id Name, Designation with official id
Dr. Pramila Chettri, Associate Professor, Tadong Govt College, Ms. Manisha Takuri, Assistant Professor, SRM
Gangtok University Sikkim
9
Course Course Course Discipline Specific Elective Courses L T P C
BBA1712 MANAGERIAL ECONOMICS
Code Name Category (DSE) 4 0 0 4
Pre-requisite Co-requisite NIL

PLO PLO PLO PLO PLO PLO PLO PLO
PLO 9
1 2 3 4 5 6 7 8

Design and development
professional knowledge
Course
Critical and innovative
of solutions / practices
Bloom’s
Learning
Written and verbal

Outcomes
Lifelong learning
entrepreneurship
social awareness
(BL) Level
Innovation and
(CLO)
Disciplinary /
practices
thinking
Define economics, its relevance, and its functions in
CLO-1 1 H H M M H M
business micro and macroenvironment.
Demonstrate knowledge on the concepts of market
CLO-2 supply and demand with respect to consumer buying 2 H M H M H
pattern.
Express the microeconomic market structure and its
CLO-3 2 H M H M M
usage in managerial decision-making process.
Analyze different macroenvironment variables and
CLO-4 4 H M H M M
indices used to understand national economy.
Explain the types of government policies with respect
CLO-5 3 H M H M M M
to domestic and global economy.

Natural & Scope of Managerial Economics, Significance of Managerial Economics, Limitations of economics, the
relevance of Economics to other functional areas of management in decision making, Scope of Micro and Macro
1. 12 CLO 1
Economics in decision making process, Circular flow of income- Two sector model, Three sector model and four sector
model, Economic Equilibrium situation.
Demand Analysis – Basic Concepts and Tools for Analysis of Demand, Determinants of demand, law of demand,
2. 12 CLO 2
Elasticity of demand and its relevance in decision making, Demand forecasting: requirements and methods.
3. Production Function, Law of variable proportions, Law of supply and Elasticity of Supply, Decisions influenced by laws 12 CLO 3
10
of returns to scale and cost decision making, Cost Concepts and Cost Analysis, Types of Costs, Output Relations, and
Economies of scale.
Pricing decision under different form forms of market- Perfect competition market, Monopoly, Monopolistic competition
4. 12 CLO 3
and Oligopoly, Price discrimination, Break Even Analysis and Its usage in decision making process.
National Income-definition, measurement – Factors – difficulties in measurement. GDP-NDP-Business cycle phases –
5. 12 CLO 4, CLO 5
Inflation- types and control measures. Managerial Economics in the Context of Globalization.
Learning Resources
1. Mukherjee, D., (2010), “Essence of Micro and Macro Economics”, New Central Book Agency; 3rd Revised ed
Text Books
2. Ahuja, H.L., (2006), Modern Microeconomics Theory and Application, S. Chand, New Delhi
1. Karl.E.Case, Ray.C.Fair; “Principles of Economics”, Pearson 2012.
2. Kaushal H., “Managerial Economics – Case Study”, MacMillan, 2011.
3. Paul Samuelson William .d.Nordhaus, “Economics”, 19th Edition Mc GrawHill, New Delhi, 2011.
4. Dominick Salvatore, “Managerial Economics in a Global Economy” 4th Edition, Thomson South-Western.2011.
Ref. Books 5. Mote V.L. et al, “Managerial Economics”, Tata McGraw-Hill Publishing Company Limited, India, 2011.
6. John Sloman. “Economics”, Pearson Education, India, 2011.
7. Joel Dean, “Managerial Economics”, Prentice – Hall of India, 2011.
8. Sumitra Pal, “Managerial Economics”, Cases & Concepts, MacMillon India Ltd., 2011.
9. Dwivedi, D.N., “Managerial Economics”. Vikas Publication, New Delhi, 2011.

Level of Thinking Cycle Test I (10) Assignment (10) Surprise Test (10) Model Examination (20) weightage)
1 Remember 60% 25% 20% 25% 25%
2 Understand 40% 25% 20% 25% 25%
3 Apply 30% 30% 25% 25%
4 Analyze 20% 30% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
11
BBA1713 FINANCIAL ACCOUNTING – I Generic Elective Courses (GE)

PLO 9
1 2 3 4 5 6 7 8
Course

Bloom’s
Learning
Written and verbal

Outcomes
Lifelong learning
entrepreneurship
social awareness
(BL) Level
development of
Innovation and
(CLO)
Individual and
Disciplinary /
Design and
teamwork
practices
thinking
Define the fundamental concepts of Accounting and its
CLO-1 1 H M H M H M M H
processes.
Demonstrate progressive learning on preparation of
CLO-2 2 H H H H M M H
final accounts of a sole trading concern.
Express the knowledge surrounding preparation of
CLO-3 financial statements and identify the various types of 3 H H H H M M H
errors and their rectification methods
Apply the methods of charging depreciation and
CLO-4 valuation of stocks, using both qualitative and 3 H H H M M M H
quantitative methods.
Implement domain knowledge of accounting and
CLO-5 incorporate them to solve real-world problems within 4 H H H H M M M M H
an ethical framework.

Meaning and scope of Accounting, Basic Accounting Concepts and Conventions –Objectives of Accounting –
1. Accounting Transactions – Double Entry Book Keeping – Journal, Ledger, Preparation of Trial Balance – Preparation of 12 CLO 1
Cash Book
Preparation of Final Accounts of a Sole Trading Concern – Adjustments – Closing Stock, Outstanding and Prepaid items,
2. 12 CLO 2
Depreciation, Provision for Bad Debts, Provision for Discount on Debtors, Interest on Capital and Drawings
3. Classification of errors – Rectification of errors – Preparation of Suspense Account. - Bank Reconciliation Statement 12 CLO 3
12
(Only simple problems).
Depreciation – Meaning, Causes, Types – Straight Line Method – Written down Value Method (Change in Method
4. 12 CLO 4
excluded). Insurance claims – Average Clause (Loss of stock only)
Single Entry – Meaning, Features, Defects, Differences between Single Entry and Double Entry System – Statement of
5. Affairs Method-Company Accounts-an Introduction –Issue of shares at par, at premium and at Discount - Pro-rata 12 CLO 4, CLO 5
allotment-forfeiture and reissue of shares problems)
Learning Resources
Text Books Reddy T.S. & A. Murthy, “Financial Accounting”, Margham Publications, 2008.
1. Shukla M.C., Grewal T.S., “Advanced Accounting”, Sultan Chand & Sons, 2001.
Ref. Books
2. Tulsian, “Financial Accounting”, Pearson Education, 2004.

Level of Thinking Cycle Test I (10) Assignment (10) Surprise Test (10) Model Examination (20) weightage)
1 Remember 60% 20% 10% 25% 25%
2 Understand 40% 20% 10% 25% 25%
3 Apply 30% 50% 25% 25%
4 Analyze 30% 30% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Munmun Goswami, Asst. Prof.
munmungoswami.c@srmus.edu.in
13
BBA1714 ORGANIZATIONAL BEHAVIOUR Core
PLO PLO PLO PLO PLO PLO PLO PLO PLO 9

1 2 3 4 5 6 7 8

Ethical standards and social
Design and development of
Course
Disciplinary / professional
Bloom’s

Learning

Outcomes
(BL) Level
(CLO)
Written and verbal

Lifelong learning
entrepreneurship
Innovation and
knowledge
awareness
thinking
Define the concept of organizational behaviour at the
CLO-1 1 H H M M M
individual, group and organizational context.
Express the basic understanding of the complexities
CLO-2 2 H M H M M M
associated with organizational behaviour.
Identify the key areas which drive individual
CLO-3 3 H H H M M
behaviour and understand the various theories therein.
Analyze the importance of an individual’s decision-
CLO-4 making in the organizational context, and the role of 4 H H H H H M M H
leadership in doing so.
Explain the various types of organizations’ structure,
CLO-5 3 H M H H M M
their design and changes from the OB perspective.

Study of Organizational Behaviour: Introduction - Definitions - Contributing fields to organizational behavior; Behaviour model for organizational
1. efficiency-Organizational components that need to be managed; Individual Dimensions of Organizational Behaviour: Developing an OB Model – 12 CLO 1
Dependent variables –Independent variables; Types of OB Model; Environmental factors
Personality: Introduction - Determinants of personality-Personality traits; The Myers-Briggs Type Indicator (MBTI) Locus of control; Personality
Orientation; Personality Orientation - Achievement orientation- Authoritarianism -Self-esteem; Self-monitoring - Risk taking-Types of
2. 12 CLO1, CLO 2
personality; Learning: Introduction - Theories of learning-Processes; Application of reinforcement to shape behaviour: Extinction; Application of
learning and organizational behavior modification
14
Motivation: Introduction - Motivation-Characteristics of motivation; Importance of Motivation; Motivation theories - Maslow’s need Hierarchy
theory; McGregor’s Theory X and Theory Y; Value and Job Satisfaction - Introduction - Values - Types of values - Value-loyalty and ethical
3. 12 CLO 3, CLO4
behavior; Conflict Management: Introduction-Definition; Transition of Conflict-Types of Conflict; Conflict Process; Conflict Resolution Model-
Causes of Conflict
Perception and Individual Decision Making: Introduction - Meaning of perception - Perception process Factors affecting perception-Attribution
theory; Improving perception: Perception and its application in organization; Individual Decision Making; Leadership: Introduction - Ingredients
4. of leadership-Theories of leadership-Trait theory of leadership; Leadership styles based on authority - Managerial grid; Charismatic leadership - 12 CLO3, CLO 4
Transformational leadership; Power and Politics: Introduction-Power-Bases of power-Sources of power-Allocation of power; Politics -
Techniques of political plays
Organizational Structure: Introduction - Definition; Form of organisational structure - Organic form of organizational structure-Bureaucracy;
Concepts of organizational structure – Centralisation, Decentrarlisation, Bureaucracy, Formalization, Standardisation, Specialisation,
Stratification-Formal organisation, Informal organisation; Organisational Development: Introduction - Quality of work life-Objective of OD
5. 12 CLO 5
programme-Basic OD Assumptions; OD Interventions-Sensitivity training-Transactional analysis-Process consultations - Third party
interventions-Team building-Individual Counseling-Career planning; Learning Organizations; Organisational Culture and Climate: Introduction -
Input – Concept of organizational culture; Functions of organizational culture; Levels of culture; Management Philosophy; Organizational climate
Learning Resources
Text Books Knodalkar, V.G. (2012). Organizational Behaviour. New Age International (P) limited.
1. Robbins, S.R., & Judge, T. A. (2013). Organizational Behaviour (Fifteenth Ed). Pearson publications.
Ref. Books
2. Bhattacharya., D. (2013). Organization Behaviour. Oxford University Press.
Bloom’s Continuous Learning Assessment (50% weightage)

Level of Thinking Final Examination (50 %
Model Examination weightage)
Cycle Test 1 (10) Assignment (10) Surprise Test (10)
(20)
1 Remember 60% 20% 15% 25% 25%
2 Understand 40% 20% 15% 25% 25%
3 Apply 20% 70% 25% 25%
4 Analyze 40% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100%
Course Designers
15
GEN1715 Environmental Studies Ability Enhancement Courses (AEC)
Pre-requisite NA Co-requisite NA
Written and verbal communication



Course
Bloom’s
Learning
Outcomes
(BL) Level
Lifelong learning
(CLO)
knowledge
awareness
skills
Define the meaning, causes and implications of climate
CLO-1 1 H M H H H H H H
change.
Express the meaning of pollution, types and their
CLO-2 2 H M H H H H H M
implications.
Explain the national environmental laws and issues
CLO-3 3 H H H H H H H M
concerning the same and their regulation.
Classify biodiversity types, importance and issues along
CLO-4 4 H M H H H H H M
with an idea related to energy transition.
Implement the concepts of business social responsibility
CLO-5 in its true letter and spirits, its importance and 3 H H H H H H H M
implications.

Environmental education: Definition and objective. Structure and function of an ecosystem – ecological succession –primary
1 9 CLO-1
and secondary succession - ecological pyramids – pyramid of number, pyramid of energy and pyramid of biomass.
Pollution – Air, water, soil –causes and effects and control measures. Specifically: acid rain, ozone layer depletion,
2 9 CLO-2
greenhouse gas effect and global warming. Waste management: prevention and control measures of solid waste. (General).
National concern for environment: Important environmental protection Acts in India – water, air (prevention and control of
3 pollution) act, wild life conservation and forest act .Functions of central and state pollution control boards. Issues involved 9 CLO-3
in enforcement of environmental legislation.
Genetic, species and ecosystem diversity – bio diversity hot spots - values of biodiversity: consumptive use, productive use,
4 9 CLO-4
social, ethical, aesthetic and option values - threats to biodiversity: habitat loss, poaching of wildlife – endangered and
16
endemic species of India, Conservation of biodiversity: in-situ and ex-situ conservations.
Energy resources and their exploitation. Conventional energy sources: -coal, oil, biomass and nature gas (overview) - over-
utilization... Non-conventional energy sources: hydroelectric power, tidal, wind, geothermal energy, solar collectors,
photovoltaic, nuclear-fission and fusion. Energy use pattern and future need projection in different parts of the world, energy
5 9 CLO-5
conservation policies.
Natural and Manmade disasters -types, causes, onset, impacts. (Viz. earthquake, flood, drought, cyclone, tsunami, volcanic,
landslide, industrial accidents.). Forecasting and managements
Learning Resources
1. Jeyalakshmi. R, “Principles of Environmental Science”, 1st Edition, Devi Publications, Chennai, 2006.
Text Books
2. De. A.K., “Environmental Chemistry”, New Age International, New Delhi, 1996.
1. Sharma. B.K. and Kaur, “Environmental Chemistry”, Goel Publishing House, Meerut, 1994.
Ref. Books 2. Dara S.S., “A Text Book of Environmental Chemistry and pollution control”, S. Chand & Company Ltd., New Delhi, 2004.
3. Dr. Rahavan Nambiar, “Textbook of Environmental studies. SciTech Publication (India) Pvt. Ltd. Second edition

Level of Thinking Cycle Test 1 (10) Assignment (10) Surprise Test (10) Model Examination (20) weightage)
1 Remember 60% 30% 15% 20% 20%
2 Understand 40% 20% 15% 20% 20%
3 Apply 20% 30% 20% 20%
4 Analyze 30% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100%
Course Designers
Internal Experts:
Experts from Industry: Experts from Higher Education Institutions:
Dr. Wangchuk Chungyalpa, Asst. Prof
NA NA
(Sl. Gd)
17
SPD 1716 Computer Skills Internal

PLO PLO-
PLO-1 PLO-3 PLO-5 PLO PLO-7 PLO-8 PLO-9
-2 4
-6

Course
Bloom’s
Learning
Written and verbal

Outcomes
Lifelong learning
entrepreneurship
social awareness
(BL) Level
(CLO)
Innovation and
Disciplinary /
practices
thinking
Define the concepts and components of computer
CLO-1 1 H H
systems.
Apply their understanding of MS-WORD in business
CLO-2 3 H H M
management.
Analyze empirical data related to business operations
CLO-3 4 H M H H
using MS-EXCEL.
Demonstrate the outcomes of the analyzed data using
CLO-4 2 H H H
MS-POWERPOINT.
Create database using MS-ACCESS for business
CLO-5 6 H H H H M
intelligence.

Introduction to Computer Systems - Applications of Computers in Business – Types of Computers and

1 Electronic devices – An overview of operation system – Single user systems – Multi user Systems – 6 CLO 1
Assembler – Translator – Complier – Different Computer Language.
18
The Word Processor - Creating a Document -Opening a Document -Laying Out the Page-Setting paper
size, margins, and orientation -Creating headers and footers -Numbering pages -Entering and Editing
Text-Modifying text-Moving and copying text -Finding and replacing text -Correcting mistakes
2 6 CLO 2
automatically-Printing -Adding character to your characters -Planning Your Paragraphs-Aligning
paragraphs -Spacing your lines -Making Lists -Bulleting lists-Numbering lists-Using a style -Creating a
style - tables and columns
The Spreadsheet - Creating a Spreadsheet -Inputting Your Data -Entering your data -Editing your data -
Filling cells automatically -Managing Columns and Rows-Copying, pasting, cutting, dragging, and
dropping your cells -Adding the Art -Formula Basics-Adding, Subtracting, and More -Adding and other
3 arithmetic -Adding with the Sum function -Rocketing into Orbit with Functions Using the AutoPilot: 6 CLO 3
Functions dialog box -Editing functions -Entering functions manually -Copying and pasting formulas -
Creating formula arrays -Recalculating formulas -Creating Magic Formula-Nesting functions -Creating
conditional formulas
The Power Point Presentation - Creating a Presentation -Opening an existing presentation -Adding Slides -
Adding text to a slide -Saving Your Presentation for Posterity - Making Presentations Picture Perfect -
Adding Images -Clipping art -Drawing objects -Colouring Backgrounds -Creating a plain-coloured
background -Creating a gradient background -Hatching a background -Using a bitmap image as a
4 6 CLO 4
background -Creating 3-D text-Inserting 3-D objects -Animating Impressively -Using Text Effects
Effectively -Creating Animation Effects -Creating Animated GIF files -Adding Slide Transition Effects -
Showing a Presentation -Setting slide timing -Hiding slides -Specifying slide show settings -Delivering a
Slide Show
Ms-Access - Database Development-Creating Access tables-Setting the primary key-Manipulating tables-
5 Entering data with access forms-Selecting data with queries-Creating a multiple queries-Presenting data 6 CLO 1, CLO 5
with access reports.
Tutorial no 1 – Provide hands on Training with the windows operating systems and using browser and
6 applications task assigned will be to download and install extensions in chrome and download any free 6 CLO 1
video editor application install on windows and then uninstall
Tutorial no 1 – Provide hands on Training with MS WORD, task assigned will be to make resume in a
7 6 CLO 2
given template ,edit and then save as pdf
Tutorial no 2 – Provide hands on Training with MS POWERPOINT task assigned will be to make a
8 6 CLO 3
presentation with animations and 10 slides on any topic of their choosing
Tutorial no 3 – Provide hands on Training with MS EXCEL a data set related to accounting will be
9 provided to the students and they will then do the necessary calculations using formulas and use pivot 6 CLO 3
tables and make charts and graphs.
Tutorial no 4 – Provide hands on Training with MS ACCESS the task given will be to create a relational
10 6 CLO 5
database with tables, fields and records and then they will conduct queries
19
Learning Resources
1. Sinha P.K. & Sinha Priti, Computer Fundamentals, BPB Publications, 2007
Text Books
2. Vishnu P. Singh, “Ms Office 2007”, BPB Publications, 2007.
1. Ananthi Sheshasaayee, Sheshasaayee G., “Computer Applications in Business & Management”, Margham publishers, 2004.
Ref. Books
2. Lisa A.Bucki, John Walkenbach, Faithe Wempen Michael Alexander and Dick Kusleika, “Microsoft office 2013 Bible”, Wiley India Pvt. Ltd.,
2013

Level of Thinking
Assignment (10) Surprise Test (10) Case Study (10) Cycle Test (20) Mini Project (10) Quiz (10) Model Test (30)
1 Remember 50% 50% 50%

2 Understand 30% 50% 30% 50%
3 Apply 50% 20% 50% 50% 20% 50%
4 Analyze 30% 30% 30%
5 Evaluate 20% 20% 20%
6 Create
Total 100% 100% 100% 100% 100% 100% 100%
Course Designers
Deepkant Gajmer, Assistant Professor
Deepkant.g@srmus.edu.in
20
SEMESTER II

LAE1721 English-II Core
Pre-requisite LAE1711 Co-requisite NIL



Course

Bloom’s
Learning
At the end of this course, learners will be able to:
Written and verbal

Learning
Lifelong learning
Outcomes
entrepreneurship
social awareness
(BL) Level
Innovation and
(CLO)
knowledge
practices
thinking
Explain the nature and models of professional H
CLO-1 2 H M M
communication.
H
CLO-2 Employ technology ethically as an aid to communication. 3 H M H M H H H
Demonstrate a conscious practice of verbal and non-verbal H

communication
H
CLO-4 Apply the interview skills for professional development 3 H M H H H
CLO-5 Adapt in a multi-cultural professional scenario 4 H H H H H M H

Introduction to Communication; Definition; Communication process; Methods of Communication- Internal and External communication;
1 Networks of communication- Vertical- horizontal- diagonal; Barriers of Communication- Linguistic, Psychological, Interpersonal, cultural, 9 CLO 1
physical and organizational
Telephone and voicemails; Facsimile Machines; Internet and computers; Emails; Conferencing; Instant Messaging; Groupware;
2 9 CLO 2
NETTIQUETTE; Positive and Negative Impact of Technology enabled communication; Effectiveness in Technology based communication
Conversation- importance- essentials- conversation management- nonverbal cues in conversation Oral Presentation Skills--- Technical aids in
3 Visual Communication; Team Presentation Non- verbal Communication: Definition and Significance; Significance of Non-verbal Signals in 9 CLO3
organizations; Types of Nonverbal communication- Kinesics- Paralinguistic- Proxemics and Chronemics
Introduction- Objectives of Interviews; Types of interviews; Job Interviews- cover letter- Resume Writing- Preparation for interview- interviewing
4 9 CLO 4
Process- Mock Interview; Medium of Interview- Telephonic interview- web interview
21
Introduction; Concept of Cross- Cultural Communication; Ethnocentrism; Cultural Variables and Communication Sensitivity; Variables of
5 National Culture; Cross- Cultural Communication Strategies; Potential Hot Spots in Cross- Cultural Communication; Cross- Cultural 9 CLO 5
Communication Skills- Basic Tips
Learning Resources
Text Books 1 Raman Meenakshi, Prakash Singh, Business Communication, second edition, Oxford University Press, Delhi 2013.
1 Raman Meenakshi, Sangeeta Sharma, “Technical Communication Principles and Practice”. Ed Second. Oxford University Press, Delhi,
2013.
2 Shirley Taylor, V. Chandra, Communication for Business – A practical Approach 4th ed Pearson
Education Ltd., 2013
Ref. Books
3 Nawal, Mallika, “Business Communication”. CENGAGE Learning, 2012.
4 Sharma R.C. Business Correspondence and Report Writing, McGraw Hill Education (India) Private limited, New
Delhi, 2014

Model Examination weightage)
Cycle Test 1 (10) Assignment (10) Surprise Test (10)
(20)
1 Remember 30% 20% 30% 20% 30%
2 Understand 30% 20% 30% 20% 20%
3 Apply 10% 30% 20% 30% 20%
4 Analyze 30% 20% 20% 10%
5 Evaluate 10%
6 Create 30% 10%
Total 100% 100% 100% 100% 100%
Course Designers
Dr. Pramila Chettri, Associate Professor, Tadong Govt Ms. Manisha Thakuri, Assistant Professor, SRM
College, Gangtok University Sikkim
22
BBA1722 Marketing Management Core
Pre-requisite None Co-requisite None

Course
Written and verbal

Bloom’s Learning
Lifelong learning
Learning
entrepreneurship
social awareness
Innovation and
Outcomes (BL) Level
(CLO)
knowledge
practices
thinking
Define marketing as a field and discipline - key concepts;
CLO-1 1 H M H M M M
explain the marketing mix and how to apply it.
CLO-2 Express consumer behavior and its importance; 2 H M H M M
CLO-3 Explain and apply demand forecasting and its techniques. 3 H M H H
Analyze the complexity of pricing decisions, various
CLO-4 4 H M H H M M M M
pricing objectives and pricing strategies.
Demonstrate the 5Ms of advertising, measuring
CLO-5 advertisement effectiveness and various tools of sales 4 H M H H H H H M H
and trade promotion;

Alignment to
S. No Course Content Hour
CLO
Defining Marketing in 21st Century-Fundamentals of marketing- Role of Marketing – Relationship of Marketing with other
Unit I functional areas – concept of marketing mix – Marketing approaches – Various Environmental factors affecting the marketing 13 CLO-1
functions – E- Marketing – Direct Marketing
Buyer Behavior – Consumer goods and Industrial goods – Buying motives – Factors influencing buyer Behavior –– Need and basis
Unit 2 10 CLO-2
of Segmentation – Targeting – Positioning.
Sales Forecasting – Various methods of sales forecasting, The Product – Characteristics – Benefits – classifications – consumer
Unit 3 goods – industrial goods – New Product Development process – Product Life Cycle – Branding – Packaging – Labeling – 12 CLO-3
Warranties & Guarantees
Pricing – Factors influencing pricing decisions – pricing objectives – pricing policies and procedures – Types of Pricing Strategy
Unit 4 Physical Distribution: Importance – Various kinds of marketing channels – distribution problems – Sales management: Motivation, 15 CLO-4
Compensation and Control of salesman.
Unit 5 A brief overview of: Advertising – Publicity – Public Relations – Personal Selling – Direct selling and Sales promotion 10 CLO-5
60
23
Learning Resources
Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha, Marketing Management: A South Asian
Text Books
Perspective, Pearson Prentice Hall, 2008
1. Rajan Saxena, “Marketing Management”, Tata McGraw-Hill Publishing, 2002.
Ref. Books 2. Ramaswamy & Nmakumary - Marketing Management-Global Perspective-Indian Context-Mac Millon
India Ltd

Cycle Test (10) Assignment (10) Surprise test (5) Model Test (20) weightage)
1 Remember 60% 10% 10% 05% 05%

2 Understand 40% 10% 10% 05% 05%
3 Apply 40% 40% 40% 40%
4 Analyze 40% 40% 50% 50%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Internal Experts:
Experts from Higher Education Institutions:
Experts from Industry: Dr. Wangchuk Chungyalpa, Asst. Prof
Dr. Shankar
NA (Sl. Gd)
Associate Prof., Sikkim University
Mr. Deepkant Gajmer, Asst. Prof.
24
BBA1723 LEGAL SYSTEM IN BUSINESS Core
Pre-requisite Co-requisite

PLO PLO PLO PLO PLO PLO PLO PLO PLO 9
1 2 3 4 5 6 7 8

Course
Bloom’s
Learning
Written and verbal

Outcomes
Lifelong learning
(BL) Level
entrepreneurship
social awareness
(CLO)
Innovation and
Disciplinary /
practices
thinking
Define the fundamental framework of legal basis of
CLO-1 1 H M H M M H M H H
contracts and its applications.
Demonstrate knowledge of the sale of goods act

applicable for India.
Develop an understanding of the nuances of the

Companies Act.
Explain the various intricacies of trademarks,
copyrights and patents..
Analyze the cyber laws and information technology and
security laws with special focus on India..

Introduction and Meaning – Law of contract –Elements of contract: Offer and Acceptance-Capacity of parties-
1. Consideration-Free Consent-Legality of Object-Discharge of Contract- Quasi contract – Special Contracts-indemnity and 12 CLO1
guarantee – Bailment & Pledge
2. Sale of Goods Act –Transfer of Property Act. 12 CLO2
3. Companies Act – Definition – Formation – Memorandum of Association – Articles of Association – Prospectus – Share 12 CLO3
25
capital – Debentures- Winding up.
The Laws of Trade Marks – Copyright – Patents – Designs – Trade related Intellectual Property Rights – Trips – FEMA –
4. 12 CLO4
Consumer Protection Act – Negotiable Instrument Act.
Cyber laws – Changes made in Indian Penal Code – Indian Evidence Act – bankers book Evidence act – Reserve Bank of
5. 12 CLO5
India – Information Technology Agreement ITA. Competition act.
Learning Resources
Text Books Sumathi S & Saravanavel P, Legal Aspects of Business, Himalaya Publishing House, 2003.
1. Kapoor N.D., “Business Law”, Sultan Chand & Sons, 2005.
Ref. Books
2. Kapoor N.D., “Elements of Law”, Sultan Chand & Sons, 2006.

Level of Thinking Cycle Test 1 (10) Assignment (10) Surprise Test (10) Model Test (20) weightage)
1 Remember 60% 10% 05% 25% 25%
2 Understand 40% 20% 05% 25% 25%
3 Apply 50% 60% 25% 25%
4 Analyze 20% 30% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
26
BBA1724 Business Statistics Generic Elective Courses (GE)

Course
Bloom’s
innovative thinking
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
development of
Outcomes
Innovation and
Individual and
(BL) Level
Disciplinary /
(CLO)
professional
Critical and
Design and
knowledge
teamwork
practices
Create a strong foundation in the principles of statistics
CLO-1 1 H H H H _ - _ _ _
and probability.
Implement Statistical techniques for solving real life
CLO-2 2 H H H H _ _ _ _
problems.
Express and apply the measures of location of data:
CLO-3 2 H H H H _ _ _ _ _
quartiles and percentiles.
Express and apply the measures of the center of data:
CLO-4 2 H H H H _ _ _ _ _
mean, median, and mode.
Demonstrate and incorporate the ideas of measures of the
CLO-5 4 H H H H _ _ _ _ _
spread of data: variance, standard deviation, and range.
CLO-6 Analyze correlations, regressions and time series. 4 H H H H _ _ _ _ _

Introduction-Statistics, Frequency Distribution, Charts and Diagram, Variables- Independent variables and Dependent variables, Universe,
1 12 CLO 1, CLO 2
Population and sample, Data- Types of data and sources,
Probability-concepts and theorems, Addition and Multiplication theorems, Conditional Probability, Bayes Theorem. Probability distributions –
2 12 CLO 1
Binomial, Poisson and Normal distribution
Measures of Central Tendency- Mean (AM, GM, HM), Mode and Median, Measures of Variations- Range and coefficient of range, quartiles and
3 coefficients, percentiles, Quartile deviation and co-efficient of Quartile deviation, Mean Deviation co-efficient of Mean deviation, Standard 12 CLO-3, CLO-4, CLO-5
deviation, Variance and co-efficient, Lorenze Curve
Correlation Analysis- Karl Pearson Coefficient of Correlation, Spearman Rank Correlation; Types of Correlation. Regression Analysis- Simple
4 12 CLO-1, CLO-2, CLO-6
Regression, Multiple Regression; Types of regression. Multiple Regression Concepts
Time Series, Components of Times Series, Fitting straight line trend, Demand forecasting with time series analysis; Index numbers-Chain Base
5 12 CLO-6, CLO-2
and Fixed based index numbers, Methods of Constructing cost of living index
27
Learning Resources
1. N. G. Das, “Statistical Methods”, Volume – 1 and Volume 2, McGraw Hill Education; 1st Edition, 2008.
Text Books
2. S. P. Gupta, “Statistical Methods”, Sultan chand & Sons; 1ST edition (2014)
1 Sancheti D.C. and Kapoor V.K., Business Mathematics, Sultan Chand & Sons, 1993
Ref. Books
2 Gupta M.P. & Gupta S.P., “Business Statistics”, 16th Edition, Sultan Chand Publications, 2008.

1 Remember 60% 10% 10% 25% 25%
2 Understand 40% 20% 10% 25% 25%
3 Apply 30% 40% 25% 25%
4 Analyze 40% 40% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Bikash Thakuri, Assistant Professor.
bikashthakuri.p@srmus.edu.in
28
BBA1725 FINANCIAL ACCOUNTING – II Generic Elective Courses (GE)
Pre-requisite FINANCIAL ACCOUNTING – I Co-requisite

PLO 9
1 2 3 4 5 6 7 8

Course
Bloom’s

Learning

Outcomes
(BL) Level
Written and verbal

(CLO)
Lifelong learning
entrepreneurship
Innovation and
knowledge
awareness
practices
thinking
Develop the concepts of balancing and preparation of
CLO-1 3 H H H H H H M M H
control accounts.
Demonstrate knowledge of branch accounting,
CLO-2 consignment accounting and their relevant concepts, 2 H H H H H H M M H
with focus on business situations.
Exhibit progressive affective domain development of
CLO-3 insurance claims and various types of losses incurred in 3 H H H H H H M M H
accounting.
Implement the conceptual framework surrounding hire-
CLO-4 4 H H H H H H M M H
purchase and installment system.
Incorporate accounting knowledge in the context of
CLO-5 non-profit organizations, so as to plan and implement in 4 H H H H H H M M H
real-life scenarios
1.
Concept of sectional balancing, preparation of control accounts. Self-balancing Ledger: advantages; Recording process;
12 CLO1
preparation of Adjustment accounts
29
Consignment Accounts: Basic features; difference with sales. Recording in the books of Consignor – at cost & at invoice
2. price, Valuation of unsold stock; Ordinary commission. Treatment and valuation of abnormal & normal loss. Special 12 CLO2
commission; Del credere commission (with and without bad debt). Recording in the books of Consignee
Branch Accounting - Concept of Branch; different types of Branches. Synthetic method – preparation of Branch account.
Preparation of Branch Trading and P/L account. (At cost & at IP) – Normal and abnormal losses. Independent branch
(Theory only) – concept of wholesale profit and basic idea of incorporation. Insurance Claims: Loss of stock: Physical &
3. 12 CLO2, CLO3
ownership concept; concept of under-insurance and average clause; computation of claim – with price change;
consideration of unusual selling line; price reduction etc. Loss of profit: Concept – insured & uninsured standing charges,
GP rate, short sales and increased cost of working, average clause and computation of claim (simple type)
Meaning; Difference with Instalment payment system; Recording of transaction in the books of buyer – allocation of
4. interest – use of Interest Suspense a/c – partial and complete repossession in the books of the seller – Stock and Debtors 12 CLO4
A/C (with repossession) in the books of the Seller – H.P. Trading A/C (with repossession).
Introduction to non-profit organizations, Preparation of accounts for non-profit organizations; Receipts and Payments
5. 12 CLO5
account; Income & Expenditure account
Learning Resources
Text Books Shukla, M.C., Grewal, T.S. and Gupta, S.C. Advanced Accounts. Vol.-I & II. S. Chand & Co., New Delhi.
1. Maheshwari, S.N., and Maheshwari, S. K. Financial Accounting. Vikas Publishing House, New Delhi.
2. R. L.Gupta & Radheswamy, Advanced Accountancy Vol. I & II, S. Chand
Ref. Books 3. Tulsian, Financial Accounting, Pearson
4. Compendium of Statements and Standards of Accounting. The Institute of Chartered Accountants of
India, New Delhi.

1 Remember 20% 10% 05% 25% 25%
2 Understand 40% 20% 05% 25% 25%
3 Apply 40% 40% 50% 25% 25%
4 Analyze 30% 40% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
30
Course Course Course Ability Enhancement Courses L T P C
GEN 1726 Human Rights & Professional Ethics
Code Name Category (AEC) 3 0 0 3

PLO
PLO-1 PLO-3 PLO-4 PLO-5 PLO PLO-7 PLO-8 PLO-9
-2
-6
Course
Bloom’s
innovative thinking
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
Outcomes
development of
Innovation and
Individual and
(BL) Level
Disciplinary /
(CLO)
professional
Critical and
Design and
knowledge
teamwork
practices
CLO-1 Incorporate ethical practices in their management style 2 H H H M H H H M
Develop good moral values which are important in
CLO-2 2 H H H M H H H
furthering one’s professional life in workplaces
Apply principles of professionalism in the workplace in
CLO-3 3 H H H M H M M M
and as entrepreneurs
Human Values - Types- morals- ethics- integrity- work ethics- service learning- virtues- respect for others-
1 honesty- courage- commitment- empathy- challenges in the workplaces- character- spirituality- corporate 9 CLO 1
excellence.
2
Variety Of Moral Issues - Types of inquiry- Moral dilemmas- Moral autonomy- Kohlberg’s theory- 9 CLO 1, CLO 2
Gilligan’s theory- consensus and controversy- Models of professional roles- Theories about right action
Self Interest - Customs and religion- Use of ethical theories- Valuing time- Cooperation codes of ethics-
3 9 CLO 1, CLO 2
Outlook on law- The challenger case study.
Safety and Risk - Assessment- Responsibility and rights- Risk benefit analysis- Reducing risk- The three
4 9 CLO 1,CLO3
mile island and Chernobyl case studies.
31
5
Global Issues - Multinational corporations- Environmental ethics- Computer ethics- Weapons development 9 CLO 3
and ethics- Moral leadership.
Learning Resources
Naagarajan R S A “Textbook on Professional Ethics and Human Values, New Age International”, New Delhi 2006.
Text Books
Ref. Books Mike Martin. Ethics in Engineering, McGraw Hill, New York 1996.

Level of Thinking
Assignment (10) Surprise Test (10) Case Study (10) Cycle Test (20) Mini Project (10) Model Test (30) Quiz (10)
1 Remember 50% 30% 50% 50% 50% 25% 40%

2 Understand 50% 50% 30% 50% 30% 25% 20%
3 Apply 20% 20% 20% 50% 40%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100% 100% 100%
Course Designers
32
EX*1727 NSS Extension

PLO PLO-
PLO-1 PLO-3 PLO-5 PLO PLO-7 PLO-8 PLO-9
-2 4
-6

Course
Bloom’s
Learning
Written and verbal

Lifelong learning
entrepreneurship
social awareness
Outcomes
development of
Innovation and
(BL) Level
Individual and
Disciplinary /
(CLO)
professional
Design and
knowledge
teamwork
practices
thinking
Identify the needs and problems of the community and
CLO-1 3 H H
involve them in problem-solving
CLO-2 Develop a sense of social and civic responsibility 2 H H H
Apply their knowledge in finding practical solutions to
CLO-3 4 H M M M H H M
individual and community problems
Implement skills in mobilizing community participation
CLO-4 3 H M H H H M
and leadership qualities and democratic attitudes
Develop capacity to meet emergencies and natural
CLO-5 disasters and practice national integration and social 2 H H H
harmony

CLO1, CLO 2, CLO 3,
1 Village adoption 9
CLO 4
2 Cleanliness drives 9 CLO 1, CLO 2
3 Blood Donation drive 9 CLO 2, CLO 4
4 Volunteering for social causes 9 CLO 1, CLO 5
5 Organizing events for celebration of Republic Day, Independence Day & birthdays of National Heroes 9 CLO 2, CLO 4
33
Learning Resources
Text Books NA
Ref. Books NA

Level of Thinking
Practical 1 (25) Practical 2 (25) Practical 3(25) Practical 4 (25)
1 Remember
2 Understand 50% 30% 30% 30%
3 Apply 50% 20% 20% 20%
4 Analyze 20% 20% 20%
5 Evaluate 30% 30% 20%
6 Create 10%
Total 100% 100% 100% 100%
Course Designers
34
SEMESTER III

BBA1731 HUMAN RESOURCE MANAGEMENT Core

PLO 9
1 2 3 4 5 6 7 8

Course
Bloom’s
Learning
Written and verbal

Outcomes
Lifelong learning
(BL) Level
entrepreneurship
social awareness
(CLO)
Innovation and
Disciplinary /
practices
thinking
Define the basic concepts of managing human resource
CLO-1 1 H H H M M M H
management.
Express the basic understanding of effective human

CLO-2 2 H H H M H H
resources practices.
Identify the key issues pertaining to recruitment and

CLO-3 3 H M H M H H M H
selection.
Explain the significance of training and development of
CLO-4 2 H M H H H M M M H
human resource.
Incorporate the different types of techniques of
CLO-5 3 H H H H H H H H
compensation and performance appraisal systems.

Meaning, Nature and Scope of HRM – Personnel Management Verses HRM-Importance of HRM-Functions of HRM,
1. 12 CLO 1, CLO 2
Classification of HRM Functions
2.
Basis for HRP – Meaning and Objectives of HRP – Benefits of HRP – Factors affecting HRP – Process of HRP –
12 CLO 1, CLO 2
Problems of HRP
35
Recruitment – Job Analysis – Purpose – Job Description – Job Specification
3. Recruitment policy – Centralized/ decentralized recruitment – Sources of– Factors affecting Recruitment – Recruitment 12 CLO 3
Process – Recruitment Vs Selection – Selection Procedure – Placement – Induction – Objectives – Advantages
Training & Development – Purpose – Need – Importance – Techniques (on the job & off the job) – Evaluation – Benefits
4. – Management Development Programme – Job Enlargement – Job Enrichment – Job Evaluation – Meaning – Purpose – 12 CLO 4
Techniques.
5.
Performance Appraisal – Need – Importance – Techniques – Benefits – Career Planning –Need – Process – Succession
12 CLO 5
Planning – Career Development – Steps – Career Development Actions – Advantages
Learning Resources
Text Books Aswathappa K, Human Resource Management, Tata McGraw Hill, New Delhi, 2013
1. Rao, V. S. P. “Human Resource Management”, Pearson, New Delhi, 2005.
Ref. Books
2. Cascio, W. F., “Managing Human Resources”, Tata McGraw Hill, New Delhi, 2010

1 Remember 60% 30% 20% 30% 30%
2 Understand 40% 30% 30% 40% 40%
3 Apply 40% 50% 30% 30%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
36
BBA1732 MANAGEMENT & COST ACCOUNTING Core

PLO 9
1 2 3 4 5 6 7 8

Course
Bloom’s

Learning

Outcomes
(BL) Level
Written and verbal

(CLO)
Lifelong learning
entrepreneurship
Innovation and
knowledge
awareness
practices
thinking
Define the meaning, objective and importance of cost
CLO-1 1 H M H M M M H
and management accounting.
Explain the concepts and importance of material and

CLO-2 2 H M H M M M H
labour costing.
Express the conceptual framework surrounding

CLO-3 2 H M H H M M H
overheads.
CLO-4 Analyze fund flow and cash flow statements. 4 H H H H H H M H

Implement the concepts of ratio analysis and marginal
CLO-5 4 H H H H H H M H
costing.

Introduction of Cost Accounting: Cost Accounting: Definition, Meaning and objectives – Distinction between Cost and Financial Accounting.
1. Elements of cost and preparation of cost sheets. Management Accounting – Definition and objectives –Distinction between management and 12 CLO-1
cost accounting
MATERIAL & LABOUR COSTING: Materials: Stores Records – Bin Card – Stores Ledger-First in First Out(FIFO) and Last in First Out(LIFO),
2. 12 CLO-2
ABC Analysis – Economic Ordering Quantity – Maximum, Minimum and Reordering levels.
37
Labour: Importance of Labour Cost Control – Various Methods of Wage Payment –Time Rate System, Piece
Rate system-premium and Bonus Plans.
OVERHEADS: Overheads: Classification – Allocation and Apportionment of overheads-primary Distribution of Overheads-
3. 12 CLO-3
Secondary Distribution of Overheads. Including 'Machine Hour Rate'
FUNDS FLOW & CASH FLOW ANALYSIS: Funds Flow and Cash Flow Analysis: Schedule of changes in working capital – Preparation of 'funds
4. flow statement'-Preparation of 'Cash Flow Statement' – Importance of funds flow and cash flow Analysis – 12 CLO-4
Difference between funds flow and cash flow.
RATIO ANALYSIS & MARGINAL COSTING: Ratio Analysis: Utility and limitations of Accounting Ratios – calculation of Accounting Ratios –
Ratio Analysis for Liquidity, Solvency, Profitability and Leverage.
5. Marginal Costing: The Concept – Break Even Analysis – Break – Even Chart – Cost Volume Profit Analysis- 12 CLO-5
Break Even Point –Margin of Safety. Budget and Budgetary Control: Preparation of different types of Budget
– Production, Cash and Flexible Budget
Learning Resources
Text Books
Reddy T.S. & Y. Hariprasad Reddy, Cost Accounting, Margham publishers, 2003
1. Iyengar S. P., Cost Accounting: Principles and Practice, Sultan Chand & Sons, 1980.
Ref. Books 2. Bhar B.K., Cost Accounting: Methods and problems, Academic Publishers, 1970

1 Remember 50% 20% 20% 25% 25%
2 Understand 50% 20% 20% 25% 25%
3 Apply 30% 30% 25% 25%
4 Analyze 30% 30% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
NOTE: ATTENDANCE (5)
Course Designers
Amit Kumar Dutta, Assistant Professor (Senior
Grade), Department of Commerce
amitkumar.d@srmus.edu.in
38
BBA 1733 Management Information Systems Core


Course
Bloom’s Learning
Written and verbal

Learning
Lifelong learning
entrepreneurship
Outcomes (BL) Level
Innovation and
(CLO)
knowledge
awareness
practices
thinking
CLO-1 Define the types and importance of information systems. 1 H H H M
Explain the various types of information systems and
CLO-2 2 H H H M M M
application software.
Demonstrate knowledge of various hardware and
CLO-3 software components that comprise an information 2 H H H H M
system
Compile the idea surrounding various network devices,
CLO-4 4 H H H H M M M
topology, and architecture.
Demonstrate the role of databases and highlight the
CLO-5 2 H H H H M M M M
importance of DBMS.

Alignment to
CLO
Information Systems Overview: What Is an Information System?; Input, Processing, Output & Feedback; Information System
Components; Information Systems Information Systems Jobs & Career Options; Role of Information Systems Hardware and
Unit I 15 CLO-1 | CLO-2
Systems Technology: Computer System Components; Computer Memory and Processing; External and Internal Storage Devices;
Computer Input & Output Devices; ASCII and Unicode to Represent Characters in Binary Code
Systems Software and Application Software: Computer Operating Systems; OS Functions; Enterprise, Workgroup & Personal
Unit 2 Operating Systems; Application software; Types of application software; Internet, Intranet, and Extranet: The Internet: IP 12 CLO-3 | CLO-4
Addresses, URLs, ISPs, DNS & ARPANET; World Wide Web;Web Page Design and Programming Languages;
Internet, Intranet, and Extranet: Internet Communication; Internet Collaboration; Search Engines, Keywords & Web Portals;
Internet Connectivity and Communication Standards; e-commerce & m-commerce Network Systems Technology: The
Unit 3 12 CLO-4
Components of a Telecommunications System; Client/Server and Mainframe Systems; Telecommunications Hardware:
Computer Networks and Distributed Processing; Communication & Wireless Computing Devices; Network Architecture
Unit 4 Enterprise Business Systems: Enterprise Software for Business Applications; Transaction Processing Systems (TPS): Specialized 9 CLO-2
39
Information Systems; Decision Support Systems; Business Intelligence (BI);Management Information Systems (MIS)-
Applications of Management Information Systems (MIS Executive Information Systems (EIS); Group Decision Support Systems
(GDSS)
Data Management: What is Database Management?; Database Concepts and Structures; What is a Database Management
Unit 5 System?; Models of Database Management Systems (DBMS); What is a Relational Database?; Types of Data; Structured Query 12 CLO-5
Language; Data Warehousing and Data Mining; Cloud Computing and Databases
Learning Resources
1. Kenneth C. Laudon, JaneP. Laudon. (2016) Management Information systems: Managing the Digital Firm
Text Books (14Edt). Pearson education.
2. Supplementary Materials: Self Learning Materials (Pdf)
James A O'Brien, George M. Markas, Ramesh Behl.(2017).Management information systems (10Edt).
Ref. Books
McGraw hill.

1 Remember 50% 30% 40% 25% 25%
2 Understand 50% 20% 30% 25% 25%
3 Apply 30% 10% 25% 25%
4 Analyze 20% 10% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Internal Experts:
Dr. Wangchuk Chungyalpa, Asst. Prof
NA NA
(Sl. Gd)
40
BBA1734 TRAINING AND DEVELOPMENT Core
Bloom’s Program Learning Outcomes (PLO)

Course Learning
At the end of this course, learners will be able to: Learning (BL)
Outcomes (CLO) PLO-1 PLO-2 PLO-3 PLO-4 PLO-5 PLO-6 PLO-7 PLO-8 PLO-9
Level
innovative thinking
Written and verbal

Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Individual and
Disciplinary /
professional
Critical and
Design and
knowledge
teamwork
practices
Define the concepts, principles and process of training
CLO-1 1 H H M M
and development.
Express how to assess training needs and design
CLO-2 2 H H H M
training programmes in an organizational setting.
Explain the levels, tools and techniques involved in
CLO-3 3 H H M H M M
evaluation of training effectiveness.
Incorporate the social aspects of training, e-learning,
CLO-4 3 H H M H M M
and employee development.
1 Introduction to Employee Training and Development – Designing Training – Needs Assessment – Training Process – Conceptual Models 12 CLO 1
Pre Training- Expectations and Motivations -Training – Exposure to opportunities for learning Training Process for the Participant’s 12
2 CLO 2
Organization – Pre Training-objectives, and Motivation, Training Post Training Support and organizational, Adjustments
Training Strategy – External – Establishing Training Goals – Defining Training specifications. Internal – Organizing Training Inputs – Pre 12
3 CLO 2, CLO3
Training Phase – Organizational collaboration through clarifying needs – Individual Motivation
Training methods training requirements, business, game lab training, Training for Personnel and OD, Incidents Cases, Seminars and Lectures, 12
4 CLO 3
Sampling Real Life, Role Playing Sensitivity Training, In Basket, Designing the Programme-Building Training Groups.
Training phase – Developing the Group – Social Process – Standards of Behaviour – Indicators of Group Development, Post Training Phase – 12
5 Support and Evaluation – Input Overload – Unrealistic Goals – Linkage Failure – E-Learning and Use of Technology in Training – Employee CLO 4
Development
Learning Resources
Text Books Raymond Noe, Employee Training & Development, Tata McGraw Hill, 2011.
41
1. Dr. Ratan Reddy, “Effective HR Training Development Strategy”, HPH, 2005.
Ref. Books
2. Mathews. S. “Designing and Managing a Training and Development Strategy”, Pearson, 2005.

1 Remember 70% 40% 30% 25% 25%
2 Understand 30% 40% 30% 45% 25%
3 Apply 20% 40% 35% 25%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Sreejana Saha, Assistant Professor
Sreejana.s@srmus.edu.in
42
BBA1735 Creativity & Innovation Core

Course
Written and verbal

Bloom’s Learning
Lifelong learning
Learning
entrepreneurship
social awareness
Innovation and
Outcomes (BL) Level
(CLO)
knowledge
practices
thinking
CLO-1 Define the extent of creative artistic thinking capability 1 H H H H M - H H -
Explain the different creativity and analytical skills
CLO-2 2 H H H H M M H H M
building techniques.
Demonstrate the ideas of new product and project
development activities.
Analyze the factors and methods of project evaluation
CLO-4 4 H H H H M H H H
techniques.
Plan national projects with acceptable level of quality
CLO-5 3 H H H H M M H H H
and testing.

Alignment to
CLO
Introduction to Creativity and Innovation- The process of Technological Innovation. Need for Creativity &
Unit I 13 CLO-1
Innovation. Organization and personal factors to promote creativity.
Creativity- Creativity and analytical skill-Difference between Creativity and Analytical skill-Creativity and Problem Solving –
Unit 2 10 CLO-2
Obstacles- Brain storming – Different Techniques for Creative Intelligence.
Collection of Ideas for new products -Ideas to Projects. Purpose & Types. National Mission Projects.
Unit 3 12 CLO-3
Selection Criteria for Projects.
Unit 4 Analysis methods. – Project Evaluation Techniques. – Factors associated with evaluation. 15 CLO-4
Planning and Organization of National Projects. – Quality standards. -Marketing Research. (Tutorial:- Creative designs. Model
Unit 5 10 CLO-5
preparation. Testing of models and Cost evaluation. Patent application & Patent evaluation)
Learning Resources
Text Books T.Buzan, The ultimate Book of Mind Maps, Thorsons, 2005
43
1. E.de Bono, Six Thinking Hearts Penguin Books, 1999.
Ref. Books
2. Managing Creativity and Innovation, Harvard Business Press, 2003.

1 Remember 60% 30% 30% 10% 10%
2 Understand 40% 20% 20% 10% 10%
3 Apply 30% 30% 30% 30%
4 Analyze 20% 20% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Internal Experts:
Dr. Shankar
NA (Sl. Gd)
Dr. Deepkant Gajmer, Asst. Prof.
44
GEN1736 VALUE EDUCATION Internal

PLO-1 PLO-2 PLO-3 PLO-4 PLO-5 PLO-6 PLO-7 PLO-8 PLO-9
Written and verbal

Bloom’s
Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Course Learning
Individual and
Disciplinary /
professional
Design and
knowledge
teamwork
practices
Outcomes (CLO)
thinking
Level
Define the acknowledgement and acceptance of the

CLO-1 realities of diversity (ethnicity, culture, 1 H M H M H
spirituality/religion).
Express an understanding of how values influence
CLO-2 2 H M H M M
decision making and behavior.
Demonstrate the need to live together in atmosphere of
CLO-3 2 H M H M M
peace and contributing to sustainable development
Incorporate core value and sub- value in cross-cultural
CLO-4 3 H M H M M M
context.
Ethics (Axiology) - To familiarize the students with the concepts of “right” and “good” in individual and
1 9 CLO 1
social context - Help him/her determine what action or life is best to do or live - Right conduct and good life
Explications for how a highly, or at least relatively highly, valuable action may be regarded as ethically 9
2 "good”, and an action of low, or at least relatively low, value may be regarded as "bad" - Value systems- CLO 1, CLO 2
Positive and negative value.
Behavioural Psychology - Perceptual, Cognitive and Emotional Development (friendships, peers, mora 9
3 CLO 2, CLO3
development) - Emotions revealed and Emotions assessed - EQ Tests.
Humanism - Cross Cultural Learning - Inclusive humanism - The inclusive sensibility of all species, planet 9
4 CLO 4
and lives - Animalism - theory of evolution - Religious Values (Reference to World Religion).
Ethnical And Social Issues - Perspective Discussions - Movies related to ethnical and social issues will be 9
5 CLO 2
aired - Videos related to value inculcation will be aired.
45
Learning Resources
Text Books Moral Element by Dr. Shanthichitra, Published by Department of English, FSH, SRM University, Chennai
1. Collective Learning for Transformational Change by Valerie A. Brown, Judith A.Lambert.
Ref. Books 2. Defining the Humanities by Robert Proctor.
3. The Moral Animal by Robert Wright.

Level of Thinking
1 Remember 50% 30% 50% 50% 50% 25% 40%

2 Understand 50% 50% 30% 50% 30% 25% 20%
3 Apply 20% 20% 20% 50% 40%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100% 100% 100%
Course Designers
46
BBA 1737 Case study 2 Internal

PLO
PLO-1 PLO-3 PLO-4 PLO-5 PLO PLO-7 PLO-8 PLO-9
-2
-6

Course

Bloom’s

Learning
Outcomes
Written and verbal

(BL) Level
Lifelong learning
(CLO)
entrepreneurship
Innovation and
knowledge
awareness
practices
thinking
Express proficiency in summarizing and extracting
CLO-1 2 H H
relevant information from existing business cases
Analyze the business cases and clearly define the various
CLO-2 4 H M H M
reasons for the problems faced by organizations .
Implement practical & creative solutions to the problems

CLO-3 3 H H H M H H M H H
mentioned in the cases
Case Study in Finance
1 9 CLO 1, CLO 2, CLO 3
Case Study in Business Ethics

2 9 CLO 1, CLO 2, CLO 3
Case Study in Advertising

3 9 CLO 1, CLO 2, CLO 3
4 Case Study in Global Business 9 CLO 1, CLO 2, CLO 3

5 Case Study in Human Resources 9 CLO 1, CLO 2, CLO 3
47
Learning Resources
Text Books NA
Ref. Books NA

Level of Thinking
1 Remember 50% 25%

2 Understand 50% 30% 25%
3 Apply 50% 25% 50% 25% 50% 25%
4 Analyze 20% 25% 50% 25% 25%
5 Evaluate 50% 50% 50%
6 Create
Total 100% 100% 100% 100% 100% 100% 100%
Course Designers
48
SPD1738 Soft Skill and Verbal Aptitude Ability Enhancement Course

Course
innovative thinking
Bloom’s
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Outcomes
Individual and
Disciplinary /
(BL) Level
professional
(CLO)
Critical and
Design and
knowledge
teamwork
practices
Re-engineer their attitude, understand its influence on
CLO-1 1 H H H H H M H M
behavior and set goals
Identify importance of time management and creativity
CLO-2 2 H M H H M M H M M
Explore leadership and decision making skills

CLO-3 3 H M H H H H M M H
Demonstrate verbal communication skills

CLO-4 4 H H H H M M H M H
Develop an interest in current affairs which will help them
CLO-5 in competitive exams 5 H M H H M H M M M

Self-analysis - Attitude perceptions– Positive approach to challenges. Change management – ideas & approach -Goal setting – vision - Time
1 6 CLO 1
management planning
2 Entrepreneurial skills Leadership skills - People management – team work, leadership. Decision making – problem identification 9 CLO 2
3 Verbal communications- Synonyms - Antonyms - Idioms and phrases - Sentence completion - - Sentence correction - Reading comprehension 9 CLO 3
4 Case studies (Topics: Current affairs across all related fields - and other such topics of the general criteria) 6 CLO 4
Learning Resources
Text Books 1 Mitra, Barun K. “Personality Development and Soft Skills.” Oxford University Press, Delhi , 2013.
49
1 Managing Soft Skills for Personality Development. Ed. B. N. Gosh. Tata McGrraw Hill Education Pvt Ltd,
2 Kumar, Sujit. “The Pearson Guide to Verbal Ability for the CAT and Other MBA Examinations. Pearson Publication, 2013.
Ref. Books
3 Sharma, Arun., Meenakshi Upadhya “How to Prepare for Verbal Ability and Reading Comprehension for CAT. McGraw Hill Education
(India) Private Limited; 4 edition, 2011.
Bloom’s Continuous Learning Assessment (50% weightage) Surprise Test/Quiz (50 %

Level of Thinking Cycle Test 1 (10) Assignment I (10) Assignment II (10) Model Examination (20) weightage)
1 Remember 30% 20% 20% 20% 30%
2 Understand 30% 20% 20% 20% 20%
3 Apply 10% 20% 20% 20% 20%
4 Analyze 10% 20% 20% 20% 10%
5 Evaluate 20% 20% 20% 20% 10%
6 Create 10% 10% 10%
Total 100% 100% 100% 100% 100%
Course Designers
Dr. Pramila Chettri, Associate Professor, Tadong Govt Ms. Manisha Takuri, Assistant Professor, SRM
College, Gangtok University Sikkim
50
SEMESTER IV

BBA1741 Production and Operations Management Core


Course
Bloom’s
Learning
Written and verbal

Lifelong learning
Learning
entrepreneurship
social awareness
Outcomes
Innovation and
(BL) Level
Individual and
Disciplinary /
(CLO)
teamwork
practices
thinking
Define insights on the principles and practices in shop
CLO-1 1 H M H H H M H M
floor management.
Express the importance of inventory management system
CLO-2 2 H M H H H M H
for ensuring a smooth flow of materials within a plant.
Explain the need to locate a plant facility to take
CLO-3 4 H M H H H M H M
advantage of economic and operational efficiencies.
Construct an optimum facility layout in a factory for
CLO-4 3 H M H H H M H
seamless materials handling.
Implement a minimum standard for quality of design,
CLO-5 conformance, and performance of products/processes in an 3 H M H H H M M H M
organization.
Production system– Decision making in production (make or buy) (Numerical Problems) - production and operations Management – Recent
1 trends in Production and Operations Management -Methods of Manufacturing (Intermittent, Continuous, Flexible Manufacturing systems) – 12 CLO 1
Characteristics of Modern Manufacturing – Operations in the Service sector- Manufacturing Vs Service operations
Plant location – Location need analysis – Factors affecting plant Location decision – Comparison of site location area (Numerical Problems) –
2 Plant layout – Types of Layout – Comparison of Plant Layouts – Types of Maintenance – Total Productive Maintenance - Replacement 12 CLO 3
(Numerical Problems)
Materials Management - Material Handling System– Types of Material Handling Equipment –- Basic Inventory Management - Selective
3 12 CLO 2
inventory control techniques –ABC analysis (Numerical Problems)
Inspection and Quality Control – Statistical Quality Control – Types of Control Charts for Variables and Attributes – Numerical Problems - Work
4 12 CLO 5
study and Work Measurement
51
Objectives, Functions, purchasing cycle and Purchase Policies - Vendor Rating Methods (Numerical Problems) –stores management – Stores
5 12 CLO 1, CLO 4
Location – Stores Layout – Stock Verification and Documents pertaining to purchase and stores management.
Learning Resources
Text Books 1 Paneerselvam R., “Production and Operations Management”, PHI Learning Private limited, 2013.
1 K. Aswathappa, K. Shridhara Bhat. Production and Operations Management, Himalaya Publishing House, 2014
Ref. Books
2 Saxena J.P. “Production and Operations Management”; McGraw-Hill Education private limited; 2008.

1 Remember 50% 10% 10% 25% 25%
2 Understand 50% 20% 20% 25% 25%
3 Apply 30% 30% 25% 25%
4 Analyze 40% 40% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Mitrabarun Ghosh, Assistant Professor
mitrabarunghosh.a@srmus.edu.in
52
BBA 1742 Strategic Management Core



Course
Bloom’s
Learning
Written and verbal

Outcomes
Lifelong learning
(BL) Level
(CLO)
knowledge
awareness
Define the strategic objectives of framing vision and
CLO-1 1 H H H H H H H H
mission of organization.
Explain the procedure of macro-environment analysis
CLO-2 2 H M H M H H H H
and internal organization analysis.
Analyze the alternative strategy plan and implementation
CLO-3 4 H H H H H H H H H
options.
Illustrate the strategy evaluation and control frameworks
CLO-4 2 H H H M H H H H H
for maintaining social and environmental concerns.

The Nature of Strategic Management: Key Terms in Strategic Management; The Strategic-Management Model; Benefits of
Strategic Management; Pitfalls in Strategic Planning; Guidelines for Effective Strategic Management;
Unit I 15 CLO-1
The Business Vision and Mission: Importance (Benefits) of Vision and Mission Statements; Characteristics of a Mission
Statement; Writing and Evaluating Mission Statements
The External Assessment: The Nature of an External Audit; External Forces; Competitive Analysis: Porter’s Five-Forces Model;
Forecasting Tools and Techniques; Industry Analysis: The External Factor Evaluation (EFE) Matrix; The Competitive Profile
Unit 2 Matrix (CPM); 12 CLO-2 | CLO-5
The Internal Assessment: The Nature of an Internal Audit; The Resource-Based View (RBV); Internal Assessment Areas; Value
Chain Analysis (VCA); The Internal Factor Evaluation (IFE) Matrix
Strategies in Action: Long-Term Objectives; The Balanced Scorecard; Types of Strategies; Integration Strategies; Intensive
Strategies; Diversification Strategies; Defensive Strategies; Michael Porter’s Five Generic Strategies; Means for Achieving
Unit 3 12 CLO-3
Strategies Strategy Analysis and Choice: The Nature of Strategy Analysis and Choice; A Comprehensive Strategy-Formulation
Framework; Cultural Aspects of Strategy Choice; The Politics of Strategy Choice; Governance Issues
Unit 4 Implementing Strategies: Management and Operations Issues: The Nature of Strategy Implementation; Annual Objectives; 9 CLO-4
53
Policies; Resource Allocation; Managing Conflict; Matching Structure with Strategy;
Managing Resistance to Change; Strategy Implementation concerns; Implementing Strategies: Strategy implementation Issues;
Acquiring Capital to Implement Strategies;
Strategy Review, Evaluation, and Control: The Nature of Strategy Evaluation; A Strategy-Evaluation Framework; The Balanced
Unit 5 Scorecard; Characteristics of an Effective Evaluation System; Contingency Planning; Auditing Business Ethics/Social 12 CLO-4 | CLO-5
Responsibility/Environmental Sustainability: Business Ethics; Social Responsibility; Environmental Sustainability;
Learning Resources
Text Books David, R. Fred. (2011). Strategic Management: Concepts and Cases (13th Edt). Prentice Hall, NJ, USA.
Thomas L. Wheelen, J. David Hunder, Alan N. Hoffman, Charles E. Bramford. (2016). Concepts in Strategic Management and Business Policy
Ref. Books (14th Edt). Pearson.
AzharKazmi, “Strategic Management & Business Policy”, Tata McGraw

1 Remember 60% 30% 30% 20% 20%
2 Understand 40% 30% 30% 20% 20%
3 Apply 20% 20% 30% 30%
4 Analyze 20% 20% 30% 30%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Internal Experts:
Experts from Industry: Experts from Higher Education Institutions: Dr. Nitya Sundar, Associate Prof.
NA NA Dr. Wangchuk Chungyalpa, Asst. Prof
(Sl. Gd).
54
Course Course Course Discipline Specific Elective Courses L T P C
BBA1743 Operations Research
Code Name Category (DSE) 3 1 0 4
Pre-requisite Elementary Mathematics Co-requisite Linear Algebra

Course
Bloom’s
innovative thinking
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Outcomes
Individual and
Disciplinary /
(BL) Level
professional
(CLO)
Critical and
Design and
knowledge
teamwork
practices
Define the use of variables and parameters for formulating H H H H
CLO-1 2 M M
mathematical models of management problems.
Express quantitative representation of mathematical H H H H M M
CLO-2 3 M
models for reaching rational decisions.
Apply software packages for solving complex H H H H M M
CLO-3 mathematical models in optimization and decision 4 M
problems.
Evaluate the strategies of decision-makers under situations H H H H M M
CLO-4 4 M M
of trade-offs and uncertainties
H H H H M M
CLO-5 Plan projects with consideration of the time-cost tradeoffs. 4 M

1 Operations Research – Meaning, Scope, Nature, Role Characteristics and Modelling 12 CLO 1
Linear Programming – Formulating a linear programming model – graphical solutions – standard form – simplex method – Big “m” Method
2 12 CLO 1, CLO 2, CLO 3
(Simple Problems Only)
Transportation and Assignment Problems – Unbalanced Unlearned – Degeneracy Maximizing of Profits – Difference between Transportation
3 12 CLO 2, CLO 3
and Assignment Problems.
Theory of Games – Characteristics – Pure Strategies – Saddle Point – Value of the game – Mixed Strategies – Rules of Dominance – Two
4 12 CLO 4
Persons Game – 3 x 3 persons game – Graphical Solutions of 2 x M and N x 2 game (excluding (LPP) – Limitations
Queuing Theory – Meaning – Elements of Queuing System – Single Channel model only. Network Analysis – PERT/CPM – Objectives,
5 12 CLO 5
Advantages and limitations, Similarities and dissimilarities (excluding crash cost method).
Learning Resources
Text Books 1 Sharma J. K. “Operations Research”, Macmillan India Limited, 2012.
55
1 Kothari C. R. Quantitative Techniques, Vikas Publishing House, 2009.
Ref. Books
2 Pannerselvam R. “Operations Research”, Prentice Hall India Private Limited, 2011.

1 Remember 20% 10% 10% 15% 15%
2 Understand 30% 20% 10% 15% 15%
3 Apply 50% 30% 40% 30% 30%
4 Analyze 40% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
56
BBA1744 Sales Management Core
Pre-requisite Marketing Management Co-requisite

Course
Bloom’s
innovative thinking
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Outcomes
Individual and
Disciplinary /
(BL) Level
professional
(CLO)
Critical and
Design and
knowledge
teamwork
practices
Define selling procedure for reaching achievable selling
CLO-1 1 H M H M H M H
objectives.
Express market and sales potential of any business
CLO-2 scenario using appropriate prediction and forecasting 2 H M H M H M H
techniques.
Explain sales organization for leading sales personnel in
implementing selling plans.
Implement methods of motivating sales personnel from
CLO-4 the perspectives of different motivation and compensation 4 H M H M H M H
theorems.
Sales Management – Objectives – Types of Personal Selling objectives – Market Potential – Sales potential – Sales Forecast – Analyzing
1 10 CLO 1, CLO 2
Market Potential – Market Indexes – Sales Forecasting Methods
Nature of Sales Management Positions – Functions of the Sales Executive – Qualities of Effective Sales Executives –Sales Organization –
2 Purpose -Setting up a Sales Organization – Basic types of Sales Organizational Structures – Organization of the sales department – Schemes 10 CLO 3
for dividing Line Authority in the Sales Organization
Sales Force Management – Job Analysis – Job Description – Organization for Recruiting and Selection – Sources of Sales Force Recruits –
3 The Recruiting Effort – Selecting Sales Personnel. Training, Motivation And Compensation Of Sales Force: Building Sales Training Programs – 12 CLO 3
Selecting Training Methods – Organization for Sales Training – Evaluating Sales Training Programs
Motivation – Motivational Help from Management – Requirements of a Good Sales Compensation Plan – Devising a Sales Compensation Plan
4 14 CLO 4
– Types of Compensation Plans – Fringe Benefits.
The Sales Budget: Purpose of the Sales Budget – Form and Content – Budgetary Procedure – Quotas: Objectives in using Quotas – Types of
5 Quotas and Quota-Setting Procedures – Sales Territories: Sales Territory Concept – Reasons for Establishing Sales Territories – Procedures 14 CLO 1, CLO 3
for Setting up Sales Territories – Routing and Scheduling Sales Personnel.
57
Learning Resources
Text Books 1 Ramneek Kapoor, “Fundamentals of Sales Management”, Macmillan, 2008
1 Richard R. Still, Edward W. Cundiff & Norman A. P. Govoni, “Sales Management”, Prentice Hall of India, 2001.
Ref. Books
2 Inagram, LaForge, Avila, Schwepker Jr., Williams, “Sales Management”. 2004

1 Remember 60% 10% 30% 25% 25%
2 Understand 40% 20% 30% 25% 25%
3 Apply 20% 20% 25% 25%
4 Analyze 50% 20% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
58
BBA1745 RETAIL MANAGEMENT Core

PLO 9
1 2 3 4 5 6 7 8
Course
Bloom’s
Learning
Written and verbal

Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Outcomes
Individual and
Disciplinary /
professional
(BL) Level
Design and
knowledge
teamwork
practices
(CLO)
thinking
Define the functions, characteristics, categorization, and
CLO-1 1 H H H H H H
significance of the retail management.
Explain the concepts of strategic retail planning, target
CLO-2 2 H H H H M H H
market, and retailing format.
Express the issues retail planning process, forecasting
CLO-3 3 H M H H H M H H
sales, and methods of merchandise procurement.
Analyze various pricing strategies, pricing techniques
CLO-4 4 H M H H H H M H H
and communication mix.
Evaluate recruitment, orientation, motivation,
evaluation, and compensation of store employees.

Introduction to Retail: Functions of a Retailer, Characteristics of Retailing, Categorizing Retailers-Types of retailers-
Multichannel Retailing, The rise of Consumerism and the rise of retailer, Social and Economic Significance of retailing,
1. The global Retail market: Issues and challenges-Retail as a Career: Buying and Merchandising, Marketing, Store 12 CLO 1
Operations, Sales, Finance, Human Resources, Technology and E- commerce, Visual Merchandising, Supply chain
Management and Logistics-Retail in India: Challenges to Retail development in India.
2. Retailing Strategy: Retail Market Strategy, Target Market and Retail Format- Building Sustainable Competitive 12 CLO 1, CLO 2
59
Advantage-Growth strategies-Global Growth opportunities-The strategic Retailing Planning Process-Retail locations-
Information Systems.
Merchandise Management: Process Overview-The Buying organization, Merchandise Category, Evaluating
3. Merchandise Management Performance, Types of Merchandise Management Planning Processes, Forecasting Sales, 12 CLO 3
Developing an Assortment Plan, Setting Inventory and Product Availability Levels-Merchandise Planning Systems-
Methods of Merchandise procurement: Merchandise Sourcing, Strategic Relationships.
Retail Pricing: Concept and considerations in setting Retail prices, Pricing Strategies, Pricing Techniques, The
4. Internet and Price Competition. Retail Communication Mix: Communication programs, Methods of Communicating with 12 CLO 4
Customers, Planning, Implementing and Evaluating Retail Communication Programs
Store Management: Recruiting, Orientation and Training, Motivating, Evaluating, Compensating and Rewarding
5. Store employees, Controlling Costs and Inventory Shrinkage-Store Layout, Design and Visual Merchandising: store 12 CLO 5
Design and Retail strategy, Space management, Visual merchandising, Atmospherics, Web Site Design. Customer
Service: Setting Service Standards, Meeting and exceeding service standards, Service recovery.
Learning Resources
Text Books Chetan Bajaj,Rajnishtuli, NidiVarmaSrivastava,Retail Management, Oxford University Press, 2010.
Ref. Books 1. Swapna Pradhan, “Retailing Management Text and Cases”, McGrawHill, 2009..
2. Michael Levy, Barton A Weitz & Ajay Pandit, “Retail Management, Tata” McGraw Hill, 2008.

1 Remember 50% 20% 10% 20% 20%
2 Understand 50% 20% 10% 20% 20%
3 Apply 30% 20% 15% 15%
4 Analyze 20% 20% 15% 15%
5 Evaluate 30% 40% 30% 30%
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Dr. Moumita Dey, Asst. Prof.
moumitadey.m@srmus.edu.in
60
Course Course COMPUTER APPLICATIONS IN Course L T P C
BBA1746 Internal
Code Name ACCOUNTING Category 2 0 2 3
Pre-requisite SPD1716 Co-requisite

PLO 9
1 2 3 4 5 6 7 8


Course
Bloom’s

Learning
Outcomes
Written and verbal

(BL) Level
Lifelong learning
entrepreneurship
(CLO)
Innovation and
knowledge
awareness
practices
thinking
Develop knowledge about Tally and other computer
CLO-1 2 H H
applications used in accounting.
Demonstrate understanding of the various types of

CLO-2 2 H H
accounts and essential ledgers.
Apply knowledge and create inventory, ledgers, and

CLO-3 3 H H M M M
purchase orders.
Analyze the process of creating inventory, ledgers,
CLO-4 purchase orders in Tally, and the best practices used in 4 H H M H
business.
CLO-5 Generate reports as per desired form. 3 H H M M

1. Creating a new company 6 CLO1
Creation of essential ledgers: Capital account, Purchase account, Sales account, Direct expenses, Cash account, Profit & 6
2. CLO2
Loss account, Debtors account, Creditors account
3. Creation of inventory: Stock group, Unit of measure, Stock item 6 CLO3, CLO4
Creation of ledgers: Single ledgers, Multiple ledgers, Voucher posting sales order, Making actual sales, Purchase order, 6
4. CLO3, CLO4
Making actual purchase, Returns accounting for receipts and payments
61
5. Reports 6 CLO5
6 Tutorial 1 : The task assigned will be to creating a new company and enter all the relevant details in Tally and save it 6 CLO1
Tutorial 2 : The task assigned will be to create ledger for Capital account, Purchase account, Sales account, Direct 6
7 CLO2
expenses, Cash account, Profit & Loss account, Debtors account, Creditors account
8. Tutorial 3 : The task assigned will be to create inventory details i.e Stock group, Unit of measure, Stock item 6 CLO3, CLO4
Tutorial 4 : The task assigned will be to Create Single ledgers, Multiple ledgers, Voucher posting sales order, Purchase 6
9. CLO3, CLO4
orders.
10.. Tutorial 5 : The task assigned will be to generate financial statement for 1 quarter and conduct analysis 6 CLO5
Learning Resources
Text Books V. Sundaramoorthy , “Tally Bible”
Ref. Books V. Palanivel , “Tally”, Margham Publications, Chennai

Level of Thinking
1 Remember 50%
2 Understand 50%
3 Apply 25% 25% 50% 25% 30% 50%
4 Analyze 25% 25% 50% 25% 50% 50%
5 Evaluate 50% 50% 50% 20%
6 Create
Total 100% 100% 100% 100% 100% 100% 100%
Course Designers
62
BBA 1756 Case study 3 Internal

PL
PLO
PLO-1 PLO-2 O- PLO-4 PLO-6 PLO PLO PLO-9
-5
Course 3 -7 -8
Bloom’s
business practices
Lifelong learning
Ethical standards
entrepreneurship
Learning
development of
communication
Innovation and
Individual and
Outcomes
Disciplinary /
(BL) Level
professional
Written and
Critical and
Sustainable
Design and
(CLO)
knowledge
innovative
solutions /
awareness
and social
teamwork
practices
thinking
verbal
skills
Develop proficiency in summarizing and extracting
CLO-1 3 H
CLO-2 4 H M H M
reasons for the problems faced by organizations.
Present practical & creative solutions to the problems
CLO-3 6 H H H M H H M H H
mentioned in the cases
1 Case Study in Finance & Business Ethics 9 CLO 1, CLO 2, CLO 3
2 Case Study in Marketing Strategy 9 CLO 1, CLO 2, CLO 3

3 Case Study in Sustainable Business 9 CLO 1, CLO 2, CLO 3
4 Case Study in Business Environment & Human Resources 9 CLO 1, CLO 2, CLO 3
5 Case Study in Entrepreneurship 9 CLO 1, CLO 2, CLO 3
Learning Resources
Text Books NA
Ref. Books NA

Level of Thinking
63
1 Remember
2 Understand
3 Apply 50% 30% 25% 50% 25% 25% 25%
4 Analyze 50% 50% 25% 50% 25% 25% 25%
5 Evaluate 20% 50% 50% 50% 50%
6 Create
Total 100% 100% 100% 100% 100% 100% 100%
Course Designers
64
Course Course Quantitative Aptitude and Logical Course L T P C
SPD1748 Internal
Code Name Reasoning – I Category 1 1 0 2

Course
Bloom’s
innovative thinking
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Outcomes
Individual and
Disciplinary /
(BL) Level
professional
(CLO)
Critical and
Design and
knowledge
teamwork
practices
Develop fundamental understanding of Quantitative
CLO-1 2 H M H H
Aptitude and logical reasoning.
Demonstrate abilities to reach expert judgmental decisions
CLO-2 3 H M H M M M M
for applying in real-life managerial scenarios.
Construct basic structure of logical and non-verbal
CLO-3 3 H M H M M
reasoning to handle subtle business situations.
Analyze arguments and situations to reach decisions based
CLO-4 4 H M H H
on expert judgement and professional evaluation.
1 Partnership Simple Interest, Compound Interest; Profit and Loss 6 CLO 1
2 Problems on Clock, Calendar and Cubes; Permutation and Combination 6 CLO 2
3 Allegation and mixtures; Logical Reasoning 6 CLO 1, CLO 3
4 Letter and Symbol series; Number series 6 CLO 2
5 Analyzing arguments; Making judgments 6 CLO 4
Learning Resources
Text Books 1 Edgar Thrope, Test Of Reasoning for Competitive Examinations, Tata McGraw Hill, 4th Edition, 2012
1 Agarwal. R.S – Quantitative Aptitude for Competitive Examinations, S. Chand Limited 2011
Ref. Books
2 Abhijit Guha, Quantitative Aptitude for Competitive Examinations, Tata McGraw Hill, 3rd Edition, 2011
65
Level of Thinking
Assignment I (10) Assignment II (20) Assignment III (20) Cycle Test (20) Model Test (30)
1 Remember 20% 20% 20% 20% 20%

2 Understand 30% 40% 30% 50% 50%
3 Apply 50% 40% 50% 30% 30%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
66
SEMESTER V

BBA1751 FINANCIAL MANAGEMENT Core

PLO 9
1 2 3 4 5 6 7 8


Course
Bloom’s

Learning
Outcomes
Written and verbal

(BL) Level
Lifelong learning
entrepreneurship
(CLO)
Innovation and
knowledge
awareness
practices
thinking
Define the concepts of financial management and
CLO-1 1 H M H H M H H
access the proper sources of finance for business.
Express leverage and working capital structure of a
CLO-2 2 H H H H M H H
business.
Explain cost of capital and its significance in sustaining

CLO-3 3 H H H H H H
business operations.
Demonstrate capital structure and sourcing of funds for
CLO-4 3 H H H H H H
a firm.
Analyze capital budgeting decisions and its significance
CLO-5 4 H H H H H H H
on the ethical business operations.

Meaning, Objective and scope – Relationship between management accounting, Cost accounting and financial accounting
1. 12 CLO 1
– Financial statements – Tools for analysis and interpretation.
Financial planning and control – Leverage – Operating leverage, financial leverage and combined leverage - Working
2. 12 CLO 2
capital management- operating cycle- determination of Working capital.
67
Cost of capital – Basic concepts, rational and assumptions – Cost of equity capital – Cost of debt – Cost of preference
3. 12 CLO 3
capital – Cost of retained earnings- Weighted Average Cost of Capital.
Capital structure decision of the firm – Composition and sources of long – term funds – Factors determining funds
4. 12 CLO 4
requirements
Financial Information systems – Capital Budgeting – Pay Back Period (PBP) – Net Present Value (NPV) – Average Rate
5. 12 CLO 5
of Return – Internal Rate of Return – Only Simple Problems
Learning Resources
Khan M Y & P K Jain, Financial Management: “Text, Problems Cases”, Tata McGraw - Hill Education,
Text Books
2011
1. MurthyA., Financial Management, Margham Publications, 2010.
Ref. Books
2. Prasanna Chandra, Financial Management: “Theory and Practice”, Tata McGraw-Hill Education, 2008.

1 Remember 40% 20% 10% 25% 25%
2 Understand 60% 30% 20% 20% 20%
3 Apply 30% 35% 25% 25%
4 Analyze 20% 35% 30% 30%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Dr Yoowanka Lyngdoh, Asst. Professor
68
BBA1752 Total Quality Management Core
Pre-requisite BBA1724 Co-requisite NIL

Course
Bloom’s
innovative thinking
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Outcomes
Individual and
Disciplinary /
(BL) Level
professional
(CLO)
Critical and
Design and
knowledge
teamwork
practices
Define total quality and its extent of influence in
CLO-1 1 H H H H M H M
organizational processes.
Explain the techniques and tools for improvement of
CLO-2 3 H H H H H M H H M
quality in products and processes.
Express the significance and importance of process
CLO-3 2 H H H H M H M
measurement and improvement.
Analyze the performance of organizational processes
using capability index.
Develop the concepts of benchmarking, voice of
CLO-5 2 H H H H H H H M
customers, six sigma, and quality standards.
Introduction to Quality: What is Quality?- Differences Between Manufacturing and Service Organizations Cost of Quality; What is Total Quality
Management (TQM)?; Total Quality Management Principles; Barriers to TQM- Benefits of TQM: TQM Philosophies: Approach to Quality -
1 12 CLO 1
Deming, Juran, Crosby, Kaizen, Shigeo Shingo, Ishikawa, Taguchi. Customer Satisfaction: Introduction; Customer Perception of Quality;
Feedback; Service Quality; Customer Retention
Flowchart basics: what is a flowchart; when to use a flowchart; how to create a flowchart; flowchart software Continuous Improvement Tools and
2 Methods: The Plan–Do–Study–Act Cycle (PDSA); 5S Technique for good house keeping; Check Sheets; Histograms; Pareto Charts; Cause & 12 CLO 2
Effect diagram (C&E diagram); Scatter Diagram; Control Charts; Stratification
The new seven tools: Affinity Diagrams; Relations Diagram; Tree Diagram; Matrix Diagram; Matrix Data Analysis Diagram; Benchmarking:
3 Benefits of benchmarking; Types of Benchmarking; Implementation Procedure; Limitations of Benchmarking; Quality Function Deployment 12 CLO 2
(QFD): QFD Methodology; Analysing The QFD Chart; Guidelines for performing analysis
Statistical Quality Control: Defining Statistical Quality Control - Understanding the Process, Variations and Causes of Variations, Acceptable
Sampling, Control Charts-Types of control charts: Process Capability- Process Capability Index- Cp index, Cpu and Cpl indices, Cpk index Six
4 12 CLO 3, CLO 4
Sigma -Six Sigma methodology; Deviation and Standard Deviation; Phases and Defective Units of Six Sigma; Its Importance; Overview of
Master Black and Green Belt
69
Performance Measures: Quality Costs; Basic Concepts; Performance Measure Presentation; Appraisal Cost Category; Collection and
5 Reporting; Analysis; Deming Prize; MBNQA Quality Management Systems: International organization for standard (ISO), ISO 9000 series of 12 CLO 5
standard, Quality management principles, ISO 9001 structure, Quality audits, ISO registration, Examples of ISO standard application
Learning Resources
Text Books 1. Poornima M. Charantimath. (2017). Total Quality Management. Pearson
1. Dale H. Besterfield, Carol Besterfield, Mary Besterfield, Glen. H. Besterfield, Hemant Urdhwareshe, R Urdhwareshe.(2015). Total
Quality Management (4Edt). Pearson.
Ref. Books
2. Managing of Total Quality by N, Logothetis, Publisher: Prentice Hall of India Private Limited
3. A Management Guide to Quality and Productivity by J. Bicheno and M. R Gopalan, Publisher: Wiley-Dreamtech, New Delhi

1 Remember 40% 20% 15% 20% 20%
2 Understand 40% 30% 20% 20% 20%
3 Apply 20% 20% 30% 30% 30%
4 Analyze 30% 35% 30% 30%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
70
BBA1753 RESEARCH METHODOLOGY Core
Pre-requisite SPD1748 Co-requisite SPD1758

PLO 9
1 2 3 4 5 6 7 8

Course
Bloom’s

Learning

Outcomes
(BL) Level
Written and verbal

(CLO)
Lifelong learning
entrepreneurship
Innovation and
knowledge
awareness
thinking
CLO-1 Define the process, types and objectives of a research 1 H M H M M M M H
Express the issues of administering various

CLO-2 2 H H H H M H
measurement and scaling techniques
Explain the techniques and types of data collection and

CLO-3 3 H H H H M H
analysis methods.
Develop coherent research design from research
CLO-4 2 H H H H M M H
problem to hypothesis.
Implement independent thinking of creation and
CLO-5 3 H H H H M M M H
analysis of research reports.

Research – Meaning, Scope and Significance – type of Research – Research process – Characteristics of good research –
1. 12 CLO 1
scientific method – Problems in research – identifying research problem- objectivity in research.
Hypothesis – meaning – sources – types – case study – features of good design measurement – meaning, need, errors in
measurement, and tests of sound measurement techniques of measurement. Scaling techniques – meaning, types of scales,
2. 12 CLO 2
scale construction techniques – Sampling design – meaning. Concepts, steps in sampling – criteria for good sample design
– types of sample designs, probability and non-probability sample
71
Data Collection – Types of data –sources – tools for data collection, methods of data collection, constructing
3. 12 CLO 3
questionnaire – pilot study – case study – data processing coding – editing and tabulation of data – data analysis
Test of significance – Assumptions about parametric and nonparametric tests. Parametric tests – chi-square, T-Test, F
4. 12 CLO 4
Test and z Test. Introduction to ANOVA
Interpretation – meaning, Techniques of interpretation, Report writing- significance- and steps – layout of report – types
5. of reports – oral presentation – executive summary – mechanics of writing research report – Precautions for writing report 12 CLO 5
– norms for using tables, chart and diagrams, – Appendix- norms for using Index and Bibliography
Learning Resources
Text Books Kothari C.R., “Research Methodology: Methods and Techniques”, New Age International publisher, 2004.
1. Rao K.V., “Research Methodology in Commerce and Management”, Sterling Publishers, 1993.
Ref. Books 2. Wilkinson Bhadarkar, “Methodology & Techniques Of Social Research”, Himalaya Publishing House,
2003.

1 Remember 40% 20% 15% 25% 25%
2 Understand 60% 20% 15% 25% 25%
3 Apply 30% 30% 25% 25%
4 Analyze 30% 40% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Dr Monu Singh, Asst. Prof.
72
BBA1754 Services Marketing Core

PLO PL PLO-
PLO-1 PLO-4
-2 O-3 5 PLO-6 PLO-7 PLO-8 PLO-9
innovative thinking
Course
Written and verbal

Bloom’s
business practices
Lifelong learning
Ethical standards
entrepreneurship
Learning
development of
communication
Innovation and
Individual and
Disciplinary /
Outcomes
professional
(BL) Level
Critical and
Sustainable
Design and
knowledge
(CLO)
solutions /
awareness
and social
teamwork
practices
skills
CLO-1 Define evolution and types of service-oriented business. 1 H H H H M H
Express the concepts of market potential and service
CLO-2 2 H H H H M M M H
marketing mix.
Explain service quality development and deployment
CLO-3 3 H H H H M M M M H
models.
Demonstrate positioning, pricing and delivery strategies
CLO-4 3 H H H H M M M M H
for services.
Implement concepts of service marketing in different
CLO-5 4 H H H H M M H M H
business scenario
Definition–Service Economy–Evolution and growth of service sector Nature and Scope –Unique
1 12 CLO 1
characteristics – Challenges and issues.
Assessing service market potential – Classification of services–Expanded marketing mix– Environment
2 12 CLO 2
and trends–market segmentation, targeting and positioning
Service Life Cycle–New service development–Service Blue Printing–GAP’s modeL of service quality–
3 12 CLO 3
Measuring service quality–SERVQUAL–Service Quality function development
Positioning of services–Designing service delivery System, Service Channel–Pricing of services,
4 12 CLO 4
methods–Service marketing triangle – Integrated Service marketing communication
5 Services marketing for health – Hospitality – Tourism – Financial – Educational –Entertainment Sectors) 12 CLO 5
Learning Resources
Textbook Palmer Adrian, "Principles of Services marketing",McGraw Hill
Ref. Books
1. Services Marketing, ChristopherH. Lovelock and JochenWirtz, PearsonEducation, 2004.
73
2. “Services Marketing”, Valarie Zeithamletal, 5th Edition, Tata McGraw Hill, 2012 Pvt. Ltd. 2010

1 Remember 50% 30% 25% 15% 15%
2 Understand 50% 30% 25% 15% 15%
3 Apply 20% 30% 40% 40%
4 Analyze 20% 20% 30% 30%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
74
BBA1755 INVESTMENT MANAGEMENT Core
Pre-requisite Co-requisite BBA1751

PLO PLO PLO PLO PLO PLO PLO PLO PLO
1 2 3 4 5 6 7 8 9

Course
Bloom’s
Learning
Written and verbal

Outcomes
Lifelong learning
(BL) Level
entrepreneurship
social awareness
(CLO)
Innovation and
knowledge
practices
thinking
Define the meaning, characteristics, objectives and
CLO-1 1 H M H M M H H
types of investment.
Express importance and types of financial markets in

CLO-2 2 H H M H H
Indian context.
Explain the concepts of risk-return tradeoff and risk

diversification.
Demonstrate the fundamental and technical analysis of
CLO-4 3 H H H H H M H H
investment risk management.
Evaluate different asset portfolio analysis and review
CLO-5 4 H H H H M H M H H
techniques.

Meaning of Investment- Characteristics and Objectives of investment- types investment- investment and their lives-
1. 12 CLO 1
Sources of finance
Financial market- types-primary market- role and importance of primary market- methods of floating new issues-stock
2. 12 CLO 2
exchange in India -BSE, NSE, OTCEI-SEBI- Regulatory Role of SEBI -listing
Risk –classification of risk –causes of risk return- factors influencing return, -risk and return trade off – mutual funds –
3. 12 CLO 3
types-Bond & Stock valuations
75
Fundamental and technical analysis-forecasting techniques (industry analysis –industry classification-industry life cycle)
4. – company analysis-technique analysis-charting analysis –trend analysis-difference between fundamental and technical 12 CLO 4
analysis.
5. Portfolio analysis – portfolio selection-portfolio revision-portfolio evaluation 12 CLO 5
Learning Resources
Text Books Pandian P., Security Analysis & Portfolio Management, Vikas publication
1. Murthy A., Financial Management, Margham Publications, 2010.
Ref. Books
2. Prasanna Chandra, Financial Management: “Theory and Practice”, Tata McGraw-Hill Education, 2008.

1 Remember 60% 40% 35% 35% 35%
2 Understand 40% 30% 25% 15% 15%
3 Apply 10% 20% 15% 15%
4 Analyze 20% 20% 35% 35%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Dr Yoowanka Lyngdoh, Asst Professor
76
Code
BBA1756 Name
Case Study 3
Category
Internal
2 1 0 3

Course
Bloom’s
innovative thinking
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Outcomes
Individual and
Disciplinary /
(BL) Level
professional
(CLO)
Critical and
Design and
knowledge
teamwork
practices
Develop proficiency in summarizing and extracting
CLO-1 3 H
CLO-2 4 H H
reasons for the problems faced by organizations.
Present practical & creative solutions to the problems
CLO-3 4 H H H H H M H H
mentioned in the cases.
Evaluate case solutions from the perspective of managerial
CLO-4 5 H H M M M M M M
and social feasibility for better decision-making
CLO 1, CLO 2, CLO 3, CLO
1 Case Study on Productions Planning and Inventory Management 9
4
2 Case Study on Human Resource Planning 9
4
3 Case Study on Capital Budgeting 9
4
4 Case Study on Quality Engineering Practices 9
4
5 Case Study on Service Operations Management 9
4
Learning Resources
Text Books 1. Learning Material
77
Ref. Books NA

Level of Thinking
1 Remember
2 Understand
3 Apply 50% 30% 25% 50% 25% 25% 25%
4 Analyze 50% 50% 25% 50% 25% 25% 25%
5 Evaluate 20% 50% 50% 50% 50%
6 Create
Total 100% 100% 100% 100% 100% 100% 100%
Course Designers
78
SPD1757 Entrepreneurial Development Skill Enhancement Courses (SEC)

Course
Written and verbal

Bloom’s Learning
Lifelong learning
Learning
entrepreneurship
social awareness
Innovation and
Outcomes (BL) Level
(CLO)
knowledge
practices
thinking
Define entrepreneurial concept and process – challenges
CLO-1 1 H - H - M - - - -
and qualities.
Explain various entrepreneurial bodies – government and
CLO-2 3 H - H - M - H M -
non-government.
Express the fundamentals of project management and
CLO-3 2 H H H M - M - - -
express how it applies to entrepreneurship
CLO-4 Demonstrate the entrepreneurial development programs 2 H - H - - H - - M
Analyze the relationship between entrepreneurism and
CLO-5 3 H - H - - - M - -
economic development

Alignment to
CLO
Concept of Entrepreneurship - Entrepreneurship – Meaning – Types – Qualities of an Entrepreneur – Classification of
Unit I 10 CLO-1
Entrepreneurs – Factors influencing Entrepreneurship – Functions of Entrepreneur
Entrepreneurial Development - Agencies Commercial Banks – District Industries Centre – National small Industries Corporation –
Unit 2 Small Industries Development organization – Small Industries Service Institute. All India Financial Institutions – IDBI – IFCI – 7 CLO-2| CLO-4
ICICI – IRDBI.
Project Management Business Idea Generation Techniques - Identification of Business opportunities –Feasibility study –
Unit 3 10 CLO-3
Marketing, Finance, and Technology & Legal Formalities – Preparation of Project Report –Tools of appraisal.
Entrepreneurial Development Programmes (Edp) - Role, relevance, and achievements – Role of Government in organizing EDPs –
Unit 4 8 CLO-2
Critical Evaluation.
Economic Development and Entrepreneurial Growth - Role of entrepreneur in economic growth – Strategic approaches in the
Unit 5 changing Economic scenario for small scale Entrepreneurs – Networking, Niche play, Geographic Concentration, 10 CLO-5
Franchising/Dealership – Development of Women Entrepreneurship.
45
79
Learning Resources
Text Books Dr. Gupta C.B., Dr.Srinivasan N.P, “Entrepreneurial Development”, Sultan Chand & Sons, 2009.
1. Saravanavel P., “Entrepreneurial Development”, Ess Pee kay Publishing House, 1997.
Ref. Books
2. Vasant Desai, “Project Management”, Himalaya Publishing House, 1999.

Level of Thinking
1 Remember 30% 30% 25% 30% 25% 30% 25%

2 Understand 30% 30% 25% 40% 25% 30% 25%
3 Apply 20% 20% 50% 30% 50% 40% 50%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100% 100% 100%
Course Designers
Internal Experts:
Dr. Shankar
NA (Sl. Gd)
Dr. Deepkant Gajmer, Asst. Prof.
80
Course Course Quantitative Aptitude and Logical Course L T P C
SPD1758 Internal
Code Name Reasoning – II Category 0 0 2 2

Course
Bloom’s
innovative thinking
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Outcomes
Individual and
Disciplinary /
(BL) Level
professional
(CLO)
Critical and
Design and
knowledge
teamwork
practices
Develop fundamental understanding of Quantitative
CLO-1 2 H M H H
Aptitude and logical reasoning.
Demonstrate abilities to reach rational decisions with by
CLO-2 3 H M H H M M M
considering various reasoning and logical conditions.
Analyze the numerical ability and accuracy in
CLO-3 3 H M H M M
mathematical calculations.
Write the alternative aspects of logical puzzles to establish
CLO-4 3 H M H M
decisions based on quantitative evaluation.
1 Time and Distance; Height and Distance; Problems on Ages, Trains 6 CLO 1
2 Pipes and Cistern Boats and Streams; Probability 6 CLO 2
3 Solve quantitative and logical reasoning problems; Approach interviews and recruitments with confidence 6 CLO 1, CLO 2
4 Direction Sense test; Venn diagrams; Seating arrangements 6 CLO 2
5 Cause and effect; Blood relation test; Dice; Logical verbal puzzles 6 CLO 3, CLO 4
Learning Resources
Text Books 1 Edgar Thrope, Test Of Reasoning for Competitive Examinations, Tata McGraw Hill, 4th Edition, 2012
1 Agarwal. R.S – Quantitative Aptitude for Competitive Examinations, S. Chand Limited 2011
Ref. Books
2 Abhijit Guha, Quantitative Aptitude for Competitive Examinations, Tata McGraw Hill, 3rd Edition, 2011
81
Level of Thinking
Assignment I (10) Assignment II (20) Assignment III (20) Cycle Test (20) Model Test (30)
1 Remember 20% 20% 20% 20% 20%

2 Understand 30% 40% 30% 50% 50%
3 Apply 50% 40% 50% 30% 30%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
82
SEMESTER VI

BBA1761 Logistics and Supply Chain Management Core

Course
innovative thinking
Bloom’s
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Outcomes
Individual and
Disciplinary /
(BL) Level
professional
(CLO)
Critical and
Design and
knowledge
teamwork
practices
Define logistics, objectives, scope and the elements of
CLO-1 1 H M H M M H
logistics system.
Express the documentation procedure in logistics and the
CLO-2 2 H M H M M M M
modes of transportation.
Analyze strategies for supply chain and inventory
CLO-3 3 H M H H M M H M M
management.
Explain the various strategies and application prospects of
CLO-4 2 H M H H M M M H M
supply chain management.
Logistics system – concept, objectives and scope – Logistics interface with Marketing – Logistics system elements – Importance and relevance
1 12 CLO 1
to export management – Managing towards logistics excellence.
2 Import and export documentation – Frame work – Standardized pre-shipment Export documents – Commercial and regulatory documents. 12 CLO 1, CLO 2
Concept of multi modal transport – Different transport modes – Modal interfaces – Intermodal systems – road/rail/sea; sea/air; road/air; road/rail,
3 12 CLO 1, CLO 2
sea/rail, sea/road – Inland Container Depot (ICD) & Container Freight Station (CFS) Terminals
Supply Chain Management – Global Optimization – importance – key issues – Inventory management – Economic lot size model. Supply
4 12 CLO 1, CLO 3
contracts – centralized vs. decentralized system
Supply chain Integrates- Push, Pull strategies – Demand driven strategies – Impact on grocery industry – retail industry – distribution strategies.
5 Procurement and Outsourcing: Outsourcing – benefits and risks – framework for make/buy decision – e-procurement – frame work of e- 12 CLO 3
procurement
Learning Resources
1. Logistics Management World Seaborne Trade” – Dr.KrishnaveniMuthiah, PHI, 2010
Text Books
2. Logistics and Supply Chain Management – G. Raghu ram, PHI 2010
83
Ref. Books 1. Text book of Logistics and Supply Chain Management; D. K. Agarwal, PHI 2010

1 Remember 60% 30% 35% 25% 25%
2 Understand 40% 30% 35% 25% 25%
3 Apply 20% 15% 25% 25%
4 Analyze 20% 15% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
84
BBA 1762 Project Management Core


Course
Bloom’s
Learning
Written and verbal

Lifelong learning
entrepreneurship
Outcomes
Innovation and
(BL) Level
(CLO)
knowledge
awareness
thinking
Define the phases, financing and cost analysis techniques
CLO-1 1 H M H M M H M
of projects.
Demonstrate project financial feasibility analysis using
CLO-2 2 H H H H M H H M M
an array of techniques.
Develop a Work Break Down Structure for any given
CLO-3 2 H H H H M H M M
project.
Analyze projects from the perspectives of critical paths
CLO-4 3 H H H H M H M M
and resource levelling.
Illustrate project audit and different project closure
CLO-5 3 H H H H M H H M M
activities.

Alignment to
CLO
Project Conceptualization/initiation: Definition of Project; Emergence and significance of PM; project management overview;
project lifecycle; Project evaluation criteria; Strategic Mgt and Project Selection; Project organization. Capital Structure: Sources of
Unit I long term and medium term finance; Capital Structure Decision; Cost of Capital; 12 CLO-1
Calculating the Cost of Capital; Cost of Debt (Kd); Cost of Preference Shares (Kp); Cost of Equity(Ke); Weighted Average Cost of
Capital (WACC)
Cash flow projections: capital structure (cost of capital) required rate of return; other project evaluation techniques -payback period,
Time Value of Money, Discounted Payback period, etc; Risk Mgt in Capital Budgeting, Project Risk Analysis
Project Evaluation methods: Non discounted models for project evaluation- Pay Back Period Life to PayBack Period, Modified
Unit 2 9 CLO-2
payback Period, Discounted Payback Period, Net Present Value (NPV), Profitability Index (PI), Internal Rate of Return (IRR),
Modified Internal Rate of Return (MIRR), Non numeric models: Unweighted 0-1 factor model, Unweighted factor scoring model,
Weighted factor scoring model
85
Project Planning: Initial project coordination; Project planning process-Project Task Definition and Development; Creating a
Unit 3 15 CLO-3
project Action Plan; Creating the Work Break Down Structure; Integration management and interface coordination
Project monitoring: Designing the monitoring system-Determine the method for data collection, Project reporting; Measuring the
performance of a project-Earned Value Analysis, Critical Ratio Control Charts; Computerized Project Management Systems
Unit 4 12 CLO-4
Project Control: Nature of the control process; Purpose of control; Cybernetic control, Go/No-Go Controls, Post Control,
Benchmarking; Balance in a control system; Control of change and scope creep
Project Audit: Purpose of Audit; Types of project audit; Project Audit Life Cycle, Depth of project audit; Audit levels, Timing of
Unit 5 the audit; Construction and Use of Audit Reports; Essentials of Audit/Evaluation (a/e) process; 12 CLO-5
Project Termination: Types of project termination, Termination Process; The final project report
Learning Resources
Text Books 1. Meredith, jack R.; Mantel, Samuel J.(2012). Project Management: A Managerial Approach (8edt). New Delhi: Wiley India (P.) Ltd.
1. Pinto, Jeffery K. Project Management: Achieving Competitive Advantage. Patparganj, Delhi. Dorling Kindersley India Pvt. Ltd., 2009
Ref. Books
2. Erik Larson, Clifford Gray. (2017). project Management. The Managerial Process. McGraw Hill Education.

1 Remember 50% 20% 25% 35% 35%
2 Understand 50% 20% 25% 15% 15%
3 Apply 30% 25% 25% 25%
4 Analyze 30% 25% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Internal Experts:
Dr. Wangchuk Chungyalpa, Asst. prof
N NA
(Sl. Gd)
86
BBA1763 Industrial Law Core

Course
Bloom’s
innovative thinking
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Outcomes
Individual and
Disciplinary /
(BL) Level
professional
(CLO)
Critical and
Design and
knowledge
teamwork
practices
Define the basic concepts and understandings of industrial
CLO-1 law and its provisions under the constitutional framework 1 H H M H H H
of India.
Explain the laws relating to factories, payment of wages,
CLO-2 Industrial disputes, Trade unions and collective 2 H M H M M H H H
Bargaining
Plan the maintenance of industrial harmony and ensuring
CLO-3 healthy relationship among the workforce for achieving 3 H M H M M H M H H
the organizational goals.
Produce future business plans and strategies keeping the
CLO-4 4 H M H M H H H
legal frameworks and jurisdictions in consideration.
Factories Act, 1948: Definitions – Health – Safety – Welfare – Working hours of Adults. Employment of women – Employment of young
1 12 CLO 1
person’s – Leave with wages.
The payment of Wages Act, 1936: Definitions – Responsibilities for payment – Wage periods – Time of payment – Deductions – claim for
wrongful deductions.
2 12 CLO 2
Minimum Wages Act, 1948: Interpretation – Fixing minimum rates of wages – Minimum rate of wages – Procedures for fixing – Committee and
Advisory boards – Payment of minimum wages – Register and Records – Inspectors – Claims – Penalties and Procedures – The schedule
The industrial Disputes Act, 1947: Definitions – Authorities under the Act – Reference of disputes – Procedures and powers of authorities –
3 12 CLO 3
Strikes and Lockouts – Layoff and Retrenchment – Special provision relating to Lay – off – Retrenchment and Lock – outs.
Trade Union Act 1926: Growth & Functions of Trade Union – Definitions – Agreements not affected by the Act – Regulation – Rights &
4 12 CLO 3, CLO 4
Privileges, Duties & Liabilities of a Registered Trade Union – General & Special Fund – Amalgamation & Dissolution of Trade Union.
Work Men Compensation Act 1923: Definition – need – Scope and coverage of act – Employer liability for compensation including theory of
5 national extension – Employer and occupational diseases – Defenses available to employer – Amount and distribution of compensation – Notice 12 CLO 3, CLO 4
of claim – Medical examination – Obligation and rights of employer and employee – Schedule of Act
87
Learning Resources
Text Books 1. Tripathi P.C. and Gupta C.B., “Industrial Relations and Labour Laws”, Sultan Chand & Sons, 1990.
1. Sreenivasan M.R., Commercial and Industrial Law, Margham Publications, 2000
Ref. Books
2. Kapoor, N.D., “Elements of Mercantile Law”, Sultan Chand & Sons, 2006.

1 Remember 30% 30% 20% 30% 30%
2 Understand 70% 20% 20% 25% 25%
3 Apply 20% 25% 20% 20%
4 Analyze 30% 35% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Rohan Nambiar, Assistant Professor
88
BBA1764 INFORMATION SECURITY MANAGEMENT Generic Elective Courses (GE)

PLO-1 PLO-2 PLO-3 PLO-4 PLO-5 PLO-6 PLO-7 PLO-8 PLO-9

Written and verbal

Bloom’s
Lifelong learning
entrepreneurship
social awareness
Innovation and
Individual and
Course Learning
Disciplinary /
teamwork
practices
Outcomes (CLO)
thinking
Level
Define the characteristics, components and need of

CLO-1 1 H H M
information security.
Define different types of risks, their identification and
CLO-2 1 H M H H M M
control strategies.
Demonstrate the information security policies and the
CLO-3 2 H M H H M M H H
procedure of information security maintenance.
Illustrate the legal and ethical aspects of information
CLO-4 2 H M H H M H H H
security laws.
Introduction to Information Security–characteristics of information –components of information system –
1 12 CLO 1
information security and access –security system development life cycle. –Business needs of security.
Threats, attacks, malicious code, back doors, password crack, spoofing, man-in-the-middle, spam, sniffers 12
2 CLO 2
and timing attack –Risk Management. –risks identifications –risk control strategies
Information security policy – EISP, ISSP, SysSP, ISO27000 series, NIST security model, IETF security 12
3 CLO 3
model. – Security in the organization –Security awareness – Business impact analysis.
Introduction to VPNs –Access control –cryptography. –Physical security –importance of ISO network 12
4 CLO 3
management model –monitor external and internal security
Law and ethics in information security –relevant Indian laws. –International laws and legal bodies for data 12
5 CLO 4
security –misuses of the resources in the Corporates –issues in legal, ethical and Professional
Learning Resources
Dr.MichealE.Whitman, Herbert J. Mattord,”Principles and Practices of Information Security” Cengage
Text Books
Learning Fourth Indian Reprint, 2010
89
1. Michael T. Simpson, “Ethical Hacking and Network Defense”, course technology, Language Learning, 2009
Ref. Books 2. Rajneesh Agarwal, Bharat Bhushan Tiwari, “Data communication and computer networks”,VIKAS
3. Publishing House Pvt Ltd, 2009

1 Remember 100% 50% 60% 45% 45%
2 Understand 50% 40% 55% 55%
3 Apply
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
90
BBA1765 Customer Relationship Management Core
Pre-requisite Marketing Management Co-requisite

PLO
-2 PLO-6 PLO-7 PLO-8 PLO-9
innovative thinking
Course
Written and verbal

Bloom’s
business practices
Lifelong learning
Ethical standards
entrepreneurship
Learning
development of
communication
Innovation and
Individual and
Disciplinary /
Outcomes
professional
(BL) Level
Critical and
Sustainable
Design and
knowledge
(CLO)
awareness
and social
teamwork
skills
Define the various concepts of Customer Relationship
CLO-1 1 H H H M M H H
Management
Express customer and business strategies of customer
CLO-2 2 H H H M M H M H H
relationship management.
Analyze the profitability, retention and lifetime value of
CLO-3 3 H H H M M M H H
customers/
Explain the channel strategies and applications of
CLO-4 2 H H H M M M M H H
customer relationship management.
CLO-5 Evaluate the CRM performance and budgeting system. 4 H H H H M H H
The origins of CRM-The key principles of relationship marketing; The role of CRM-Varying definitions of
CRM, The CRM continuum – three perspectives of CRM, Use of CRM and its terminology, A definition
1 12 CLO 1
of CRM; Types of CRM; Five key cross-functional CRM processes-The need for a CRM strategic
framework
Business strategy: The role of business strategy, Business vision. Industry and competitive characteristics;
Customer strategy-The role of customer strategy, Customer choice and characteristics, the role of market
2 segmentation, Market segmentation, Segment granularity; Aligning business strategy and customer 12 CLO 2
strategy, CRM strategy development. The value the customer receives-The value proposition, Value
assessment;
91
The value the organization receives-Customer profitability, Customer acquisition and its economics,
Customer retention and its economics, Acquisition and retention activities in practice, A framework for
3 customer retention improvement, Customer segment lifetime value. Channel participants and channel 12 CLO 3
options; Reviewing industry channel structures; Channel options and categories; Integration and the
channel categories
Channel strategies; Understanding the customer experience; Building a multi-channel strategy; Planning
channel strategy across stakeholders; The role of information, IT and information management; The
4 12 CLO 4
information management process; The technical barriers in CRM 232; The data repository; Analytical
tools; IT systems; Front-office and back-office applications; .
Understanding the key drivers of shareholder results; Developing appropriate standards, metrics and KPIs;
Establishing a CRM performance monitoring system; Evaluating and communicating CRM return on
5 12 CLO 5
investment CRM readiness assessment; CRM change management and project management; Employee
engagement; The CRM budget
Learning Resources
Payne, Adrian. (2005). HANDBOOK OF CRM: Achieving Excellence in Customer Management. Butterworth-Heinemann publications.
Text Books
Ref. Books Francis Buttle, "CRM Concepts & Technologies", Rout ledge, Second Edition, 2009

1 Remember 50% 20% 10% 25% 25%
2 Understand 50% 20% 20% 25% 25%
3 Apply 30% 30% 25% 25%
4 Analyze 30% 40% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
92
SPD1766 Leadership and Team Management Internal
Course
Bloom’s
innovative thinking
Written and verbal

Learning
Lifelong learning
entrepreneurship
social awareness
development of
Innovation and
Outcomes
Individual and
Disciplinary /
(BL) Level
professional
(CLO)
Critical and
Design and
knowledge
teamwork
practices
Define team management and leadership skills for
CLO-1 effectively working in a team and interact professionally 1 H M H M H M M H
in all means of expression.
Demonstrate several theories of leadership in evaluating
CLO-2 2 H H M H M M M H
company-wide decision problems.
Explain effective leadership communication and power for
CLO-3 2 H M H M H H M M H
proper subordinate management.
Analyze the importance of providing direction, alignment,
CLO-4 3 H M H M H H M M H
relationships, personal qualities, and outcomes.
1 Leadership Attributes – Styles – Theories of Effective Leadership – charismatic leader, transformational leader. 6 CLO 2
2 Factors influencing Leadership Behaviour I: Personality, types, theories, Perception, factors – Learning Styles – theories. 6 CLO 1, CLO 2
Factors influencing Leadership Behaviour II: Emotional Intelligence – skills for Emotional intelligence – Cultural – formation – changing culture,
3 6 CLO 1, CLO 2
Organizational and Situational Factors.
Description of teams in the organizations – organizational context of teams -- structure, culture, support, human resource policies – team
4 6 CLO 3
topography – purpose of teams, types of teams, size, diversity, extent of use
Intra-team processes (task-related): mission, goals, objectives, action planning – intra-team processes (relationship-related): communication,
5 conflict, trust, and decision-making – inter-team processes: conflict, coordination – team effectiveness – measures of productivity, satisfaction, 6 CLO 3, CLO 4
etc.
Learning Resources
Text Books 1. David, R. Fred. (2011). Strategic Management: Concepts and Cases (13th Edt). Prentice Hall, NJ, USA.
1 Dr. SankaranS., Policy & Strategic Management, Margham Publications, 2010.
Ref. Books
2 PrasadL.M., “Strategic Management”, Sultan Chand & Sons, 2008.
93
3 AzharKazmi, “Strategic Management & Business Policy”, Tata McGraw Hill, 2008.

Level of Thinking
1 Remember 30% 30% 50% 50% 50% 40% 40%

2 Understand 40% 30% 30% 50% 30% 30% 20%
3 Apply 30% 40% 20% 20% 30% 40%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100% 100% 100%
Course Designers
94
BBA1767 Project Work Core
Organizational behavior Marketing, Finance,
Human Resource Management & Accounting

PL
PLO PLO
PLO-1 O- PLO-4 PLO-6 PLO-7 PLO-8 PLO-9
-2 -5
3

Course
Bloom’s
Learning
Written and verbal

Learning
Lifelong learning
Outcomes
entrepreneurship
social awareness
(BL) Level
Innovation and
Individual and
(CLO)
Disciplinary /
teamwork
practices
thinking
Gain 'on the field' experience and identify contemporary
CLO-1 3 H H M M
problems faced by the industry
Develop professional competency and market research
CLO-2 4 M M M M M H
skills.
Formulate strategies for improvement of products ,
CLO-3 5 H H M M M
services and their distribution and marketing

1 Review 1: Choosing project topic 12 CLO 1
2 Review 2: Literature review, Collection of data for company & Industry profile 12 CLO 2
3 Review 3: Primary & Secondary data collection 12 CLO 2
4 Submission of Project Report with recommendations and suggestions for improvement 12 CLO 3, CLO1
5 Viva – Voce 12 CLO 3, CLO1
Learning Resources
Text Books 1. Poornima M. Charantimath. (2017). Total Quality Management. Pearson
95
1. Dale H. Besterfield, Carol Besterfield, Mary Besterfield, Glen. H. Besterfield, Hemant Urdhwareshe, R Urdhwareshe.(2015). Total
Quality Management (4Edt). Pearson.
Ref. Books
2. Managing of Total Quality by N, Logothetis, Publisher: Prentice Hall of India Private Limited
3. A Management Guide to Quality and Productivity by J. Bicheno and M. R Gopalan, Publisher: Wiley-Dreamtech, New Delhi

Level of Thinking Viva Voce (30)
Review 1 (10) Review 2 (15) Review 3 (15) Project Report (30)
1 Remember 20% 15% 10% 10%
2 Understand 10% 30% 20% 30% 20%
3 Apply 20% 40% 30% 30% 30%
4 Analyze 50% 40% 20% 30%
5 Evaluate 15% 20% 10%
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
96

SRM BBA CBCS Syllabus

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ACADEMIC CURRICULUM AND SYLLABI

UNDERGRADUATE DEGREE PROGRAMME

BACHELOR OF BUSINESS ADMINISTRATION

Three Years (Full-Time)

CHOICE-BASED CREDIT SYSTEM

SCHOOL OF MANAGEMENT AND COMMERCE

(Estd. Under SRMUS Act, 2013)

Shri Ramasamy Memorial University Sikkim

2. Department Mission Statement

3. Program Objectives (POs)

4. Consistency of PEO’s with Mission of the Department

H – High Correlation, M – Medium Correlation, L – Low Correlation

6. Programme Structure (Total Credits: 139)

1. Professional Core 2. Discipline Specific

3. Generic Elective Courses (GE)

8. Program Articulation Matrix

Program Learning Outcomes

Written and verbal communication skills Written and

Ethical standards and social awareness

Innovation and entrepreneurship

Sustainable business practices

H – High Correlation, M – Medium Correlation, L – Low Correlation

Course Course Course L T P C

Program Learning Outcomes (PLO)

Written and verbal

CLO-3 Demonstrate critical understanding of written tetxs. 4 M H M M M H

Compose an array of business correspondence with ease and

CLO-5 Showcase flawless command of English language. 3 H H H H H

(Level of correlation: 3-High, 2-Medium, 1-Low can be used)

Summary of Course Content

Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50 %

Program Learning Outcomes (PLO)

Individual and teamwork

Critical and innovative

Written and verbal

S. No Course Content Hour Alignment to CLO

Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50 %

Program Learning Outcomes (PLO)

Critical and innovative

Written and verbal

S. No Course Content Hour Alignment to CLO

Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50 %

Program Learning Outcomes (PLO)

PLO PLO PLO PLO PLO PLO PLO PLO PLO 9

Sustainable business practices

Individual and teamwork

Critical and innovative

Written and verbal

S. No Course Content Hour Alignment to CLO

Bloom’s Continuous Learning Assessment (50% weightage)

Program Learning Outcomes (PLO)

Written and verbal communication

Sustainable business practices

Individual and teamwork

Summary of Course Content

Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50 %

Program Learning Outcomes (PLO)

Individual and teamwork

Critical and innovative

Written and verbal