Zhugeio — A Smart Platform That Helps You Make

Decisions In a Better Way

Beijing · Shanghai · Shenzhen · Wuhan
 About Zhugeio

Key Functions

System Structure

Ser vices
 Zhugeio launched in March 2 0 1 5 .
It is a platform focusing on providing enterprises with data collection, analysis and decision- making of
users' over their entire life- cycle. Based on UTSE users model and an open and flexible technology
platform, it enables enterprises’ digital strategic development and improves operations and marketing
efficiency.
After launch, Zhugeio quickly attracted great attention from ventures in the market. Very quickly, leading
ventures such as Sinovation and BlueRun invested in Zhugeio. Their headquarters is based in Beijing,
with the company establishing offices across Shanghai and Shenzhen, and R& D facilities in Wuhan. By
May 2 0 1 8 , more than 5 0 , 0 0 0 great enterprises such as: Guangming, Suning, Elema, Wal Mart,
Good Future, Zhaopin Recruitment, and Mujii were using Zhugeio' s data analysis platform.

2014 2015 2016 2017 2018

Product Official Commercialized System Business
Development Launch Operation Upgrades expansion
Received the angel •
Invested by Released privatization 2 . 0 New edition was Branch offices in Shanghai
financing during the Sinovation Ventures deployment and got A released, in which, and Shenzhen were set up
development stage and Alpha Startups round of financing from “ Smart Reach” was to widen our service
for pre- A round of Sinovation Ventures and designed to serve as a coverage in China.
financing BlueRun Ventures channel to reach
customers directly.
 Holistic data perspectives are provided to UTSE stands for User, Touchpoint,
thoroughly track consumers journey . Session, and Event. It is a user model
Customer is king and also our main focus to Focus Insights to help with in- depth data analysis of
understand them. consumer behavior.

Tech- Pro-
nology fessional
Ad- has been created to
Leading ETL technical methods are adopted
such as for data vance drive business growth for enterprises

processing. In addition, S3 and HDFS

technology are also applied for data storage
and analytics.

One- stop services are provided to process

data efficiently including collecting, cleaning,
loading, analysis and loading.
AWARE APPEAL ASK CONVERT ACT ADVOCATE LOST

Maximize ad exposure • Be able to select specific audiences to

•
• Provide a solution to grow business for
communicate with them directly via
• Optimize landing page top management in the enterprises
suitable marketing approaches
• Improve operation efficiency and
• Review results caused by ads • Regain customers when being less active
customer experience
•
CEOs are able to • Marketers can •
Operators care • Product managers •
Data analysis can • Zhugeio provides
timely monitor easily evaluate the about most if will understand be easily done an open platform
their business effectiveness of consumer where to improve on the platform. and engineers
development user acquisition experience is their services and • Analysts will can readily
based on over the different smooth or not. functionalities. focus on access a program
customer data communication • User flow is fully • User satisfaction studying to extract
analysis. channels. trackable on the can be enhanced consumer consumer data.

• A quick business • Marketing system for after optimizing insights and

decision can be approaches can operators to know the products. digging out user

made if any be adjusted from how to keep needs.

situation occurs. effect results. customers.

 •
Due to an available platform from
Zhugeio, enterprises don' t require to
a team to analyze consumer data.
• Tremendous time and money can be
saved , and it is estimated that 2
million RMB can be saved per year

•
Analysis of data will be more
efficient and insightful.
• A team of about 1 0 people can be
replaced by Zhugeio.

Note: Zhugeio will save a team cost of 1 0 people at least.

 About Zhugeio

Key Functions

System Structure

Ser vices
 Advertising
data
In- depth data
Online analysis
behavior data
Business
related data
“Consumer oriented”
ETL data processing

Automation is ready for

customer management
 DSP platform Bar code

UTM source

Strangers
Websites

Entire users life- cycle Visitors

Valued users
Mini
programs
Historic data

Biz related data 3 rd party data

• User coding & identification
• Consumer journey tracking

• Cross channel data mapping for

online behavior data and business
related data ( eg. sales data)
Dashboard Acquisition
Overview Summary Events

Consumer
Conversion Retention Stickiness Hotspots
Behavior

User Insights Consumer Grouping Smart

database Journey Reach
• Tracking data will include various media
forms such as programmatic buying,
SEM, mobile ads and so on.

• Analysis can focus on hotspots to check

Ad. tracking SEM reports Acquisition
what kind of content is most attractive
analysis
and see if user flow is smooth or not

• Cross-source of data analysis is

workable for data mapping with Ad
tracking data and enterprise internal
database
• User conversion and life-cycle can be Use of content Conversion Real- time updates
page
fully constructed
• They can timely monitor their key business
performance.

• Different staff across different

departments have their own access rights
to check related information.

• Users are able to check the data

PC device Mobile device
information anytime on PC and mobile
devices.
• Before and after upgrading of
products can be done in a
comparison.

• Users flow will be determined and Events Conversion analysis Visiting

journey
improved after tracking the
consumer journey.

• Individual user data is able to be

fully monitored in order to improve
Sunburst Data base Stickiness
the product offering.
• How to keep customers and increase
their usage frequency can be determined
by data analysis.

User grouping Events Conversion

• User trends and behavior can be fully
studied in order to increase the
stickiness of usage.

• Insightful data are available to

understand more about customers Retention Over view Profiling
behavior.
• Marketing program messages can be sent out
automatically to targeted audiences

• It is flexible for users to reach potential customers

by APP, EDM, SMS, WeChat and so on.

• Enterprises are welcome to set up and define their

suitable KPIs to monitor their effectiveness

 • From dashboard, it is very easy
• Under privatization deployment,
1 to export excel table charts and 4
all the data storage could be
consolidate them with other extracted and accessed freely
internal data. through SQL.

2 5
• Privatization deployment will
• It is able to extract any
be flexible for customized data
format of data by SQL
exportation to meet specific
language.
needs

3 6 • Data have become the most

• Any other data source is able to
valuable corporate asset,
connect with the user data on
the platform. companies can fully decide how
and when to use their user data.
 About Zhugeio

Key Functions

System Structure

Ser vices
 • No need for advanced • A secured data container,
preporation Docker
• Ready to use in a short time

• No time lag for •

Support real- time
system upgrades data analysis
• System expansion is
possible

• SDK safety warranty • Enjoy operation

• Baidu authorized DDOS support and after sale
firewall services

• The platform Kafka real- time data support

•
supports API and Hadoop data facilitation
•
SQL language
 Monitoring based on Zabbix software
Platform
Open

Biz data/ Metadata/ Search Cache

Foundation of data extraction
“Micro” Operation

Real- time computing

cluster
Kafka

Storage
Information center
measurement
Data
Search Data collection
 Monitoring based on Zabbix software
Platform
Open

Biz data/ Metadata/ Search Cache

Foundation of data extraction
“Micro” Operation

Real- time computing

cluster
Kafka

Storage
Information center
measurement
Data
Search Data collection
 We adopt HTTPS data Generally speaking,
The SDK development of Our Zhugeio has a very
encryption while privatization deployment has
Zhugeio has passed strict user access system.
China’ s official standard transferring data for better data storage safety Access rights can be
from the government safety. More complicated compared to other methods categorized by job
authorities. data encryption method of deployment. However, descriptions and
is also accepted if Zhugeio' s cloud storage also functions. Administration
needed. provides data security controls access based on

assurance to our customers. needs of usage.

 About Zhugeio

Key Functions

System Structure

Ser vices
• Act as the major • Provide solutions for • Instruct tracking tags • User training.
service windows. potential customers. built-in. •
Offer support if any

• Understanding • Customize service • Support privatization usage problems occur.

customer needs. package based on usage deployment. • Provide consulting
when
• Provide product needs. • Test functions. customers require
demonstrations • Provide operations • Upgrade system as new additional needs
if necessary. consulting. versiosn launches.
Understanding Proposal Installation & Product Usage Consultancy
needs preparation deployment delivery training

Service contacts + Pre- sale service teams

Technical teams

Business force teams involved

Before working together User oriented data We aim at improving Based on the consumer Our services are not
with customers, we will collection will include enterprises’ business behavioral data, we can limited to the current
fully understand their data from consumers operations and provide regular analysis developments. We are
needs and make sure initial attraction by efficiency. Factors that reports. By data deep- pleased to explore
users data are fully advertising, to affect user conversion dive analysis, we can multiple possibilities to
monitored. In addition, becoming official will be thoroughly propose workable ideas meet the needs of
we also suggest system purchasers. We analyzed. We will to help enterprises enterprises. We are
data links with other analyze data from all work together with increase their visitor able to provide a vast
enterprises to learn traffic and customer variety of technical
sources of data to perspectives.
how to retain and base. support for all your
provide a broader
increase the users enterprises’ needs.
business picture.
base.

Marketing Operation Management Technical

Product
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