The Trouble with (The Term) Art

Author(s): Carolyn Dean

Source: Art Journal , Summer, 2006, Vol. 65, No. 2 (Summer, 2006), pp. 24-32
Published by: CAA

Stable URL: https://www.jstor.org/stable/20068464

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Inca,"Funerary Rock," c. 1400-1530, stone, Much of what is today called art was not made as art. This is the case not only
Machu Picchu, Peru (photograph by the
author) with regard to early European artifacts and monuments, but also with regard to
objects made outside the West in places where the concept of art traditionally has
not been recognized. Not infrequently (although less frequently than in the past),
many of the objects from outside the West that were not made as art are grouped
together and called "primitive art." This is so despite the fact that art historians
and anthropologists, among others, have been fussing about the term "primitive
art" and its synonyms since the middle of the twentieth century. ' In
19^7, Adrian Gerbrands was one of the first to offer a thorough discus
Carolyn Dean
sion of what he called "the problem of the name."2 Yet his proposed

The Trouble with substitute term?non-European art?was also criticized by those in the
field. Suggested alternatives?exotic art; traditional art; the art of pre -
industrial people; folk or popular art; tribal art; ethnic or ethno-art;
(the Term) Art ethnographical art; ethnological art; native art; indigenous art; pre
urban art; the art of precivilized people; non-Western art; the indige
nous arts of Africa, Oceania, and the Americas?have all been proposed and cri
tiqued.3 Despite decades of discussion, little has been resolved, as was seen in
This essay was originally formulated as a paper the array of commentary provoked in 1984 by William Rubin's "Primitivism" exhi
delivered at the 2005 Annual Conference of the
bition and its companion catalogue.4 What interests me in all of this is the fact
College Art Association, in a session entitled "Art
History, Theory, and Ancient American Visual that discussion, from the i9?OS to the present, invariably focuses on the adjective?
Culture" and organized by Dana Leibsohn and primitive, exotic, or what have you?rather than the noun, "art." This is the case
Bryan R. Just. I am grateful for the comments and
suggestions offered by many of those who attend
even when the author acknowledges that "art" is also a difficult term without
ed the session. My thanks also to Shelly Errington, proper definition and agreed-upon usage.5 Thus, it may be time to focus specifi
Catherine M. Soussloff, Dana Leibsohn, Elisabeth
cally on the term "art" as currently used by scholars writing about the many and
L. Cameron, Steve Chiappari, and an anonymous
reviewer who commented on early versions of varied autochthonous visual cultures of Africa, Oceania, and the Americas. Such
the paper. Funds for manuscript preparation were
a discussion matters not only to those studying long-ago or faraway places; it
generously provided by the Arts Research Insti
tute at the University of California, Santa Cruz. concerns all those who employ the term, for what art is seems to be at the very
heart of the issue.
1. As early as 1942, Leonhard Adam, in Primitive
Art (Harmondsworth: Pelican Books, 1942), 14, While all can concur that "art" is an ambiguous term with multifarious
noted that only a certain foreignness in form and and inconsistent meanings, a surprisingly small number of art historians in the
content linked the arts of Africa, Oceania, and the
Americas in the minds of Europeans. He argued
so-called AOA fields (Africa, Oceania, Americas), those fields focused on cultures
that, because the linkage is extraneous to the most commonly labeled "primitive," face this problem head on.6 Some recent art
works themselves, the alleged association of
historians working in the diversre AOA fields skirt the issue by declining to say
African, Oceanic, and indigenous American arts
depends solely on the attitudes of Europeans what art is; they focus instead on what those objects that have been collected and
toward said works. Still, despite his own reserva
displayed in the West as art do. Dorie Reents-Budet is one of a few exceptions; in
tions, Adam entitled his book Primitive Art.
2. Adrian Gerbrands, Art as an Element of Culture, her catalogue Painting the Maya Universe, she notes that the "Western recognition of
Especially in Negro-Africa (Leiden: E. J. Brill, 1957), non-Western art is vulnerable to historical events, education, and sociocultural
9-24.
fashion."7 Outside the AOA area, Donald Preziosi has asked "whether our own
3. One only has to peruse the pages of Current
Anthropology in which, over the past five decades, modernist conceptions of art make much sense beyond our own spatiotemporal
some forty anthropologists and art historians have
published their opinions, to see that plenty of
or socio-cultural horizons"; he answers his rhetorical query largely in the negative
very smart people have attempted to reckon with and points out that the discipline of art history, with its indistinct boundaries, has
terms and labels of this ilk. In 1965, for example,
in response to a letter from Adriaan G. H.
no clearly defined, coherent domain of study8 Despite his reservations, the assump
Claerhout, the editors of Current Anthropology tion that art is a universal that can and perhaps should be found in every society
published the comments of twelve internationally
in every historical period pervades the discipline. Although people everywhere
recognized authorities on the term "primitive
art," which was widely used at that time, but sometimes make aesthetic distinctions between objects and value certain things
widely disliked as well. See Claerhout, "The above other things owing precisely to these aesthetic distinctions, "art" as a special
Concept of Primitive Applied to Art," Current
Anthropology 6 (October 1965): 432-38. Several category of things and practices composed of subcategories defined variously by
years earlier Herta Haselberger offered readers of medium, function, geographic provenance, value, and so on, is not recognized

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Current Anthropology a critique of various terms worldwide. If it were, defining the term "art" would not be such a persistent and
used to describe what she called Ethnological Art;
twenty-four scholars, including George Kubier vexing problem. The fact that there is no globally acceptable definition of art is the
and Douglas Fraser, responded to her essay. See elephant in our disciplinary living room.
Haselberger, "Method of Studying Ethnological
Art," Current Anthropology 2 (October 1964):
The art historian Elisabeth L. Cameron writes about the Lega people of what
341-84. For additional discussion of the term is today the Democratic Republic of the Congo (formerly Zaire).9 The Lega sepa
"primitive" as applied to societies and their cul
rate from the realm of material culture the objects they describe as masenao or
tures (including "art"), see Lois Mednick, "Mem
orandum on the Use of Primitive," Current "heavy things," meaning objects that exist apart from mundane activities and are
Anthropology I (I960): 441-45, and Francis L. K.
endowed with special powers by virtue of their use within the Bwami society, an
Hsu, "Rethinking the Concept 'Primitive,'" Current
Anthropology 5 (June 1964): 169-78. institution concerned with wisdom and morality through which the majority of
4. William Rubin, ed., "Primitivism" in 20th Century Lega are acculturated. Had our discipline grown out of Lega precepts, we might
Art: Affinity of the Tribal and the Modern (New
York: Museum of Modern Art, 1984). well be self-described Historians of Heavy Things. Of course, a history of heavy
5. See, for example, essays by Emma Lou Davis things would look quite different from a history of art; different things would be
and Tatiana Proskouriakoff (both in Claerhout,
433 and 436). Discussions about the (impossi
privileged. The canon would be comprised differently, and our definition of a
bility of defining art have filled the pages of The masterpiece (if we used the term at all) would be altered, perhaps drastically
British Journal of Aesthetics and The Journal of
Whether we find this proposition enticing or humorous or simply ridiculous, it is
Aesthetics and Art Criticism. See, for example,
Morris Weitz, "The Role of Theory in curious that we don't recognize the capriciousness of taking a history of art into
Aesthetics," Journal of Aesthetics and Art Criticism
fields where art (that is, the notion of art) didn't exist prior to European contact.
15, no. I (1956): 27-35; James Carney, "Defining
Art," British Journal of Aesthetics 15(1975): It is a fact that, even in Europe where the concept originated, the word "art"
191-206; Robert Matthews, "Traditional
was not used in the modern sense of something visual independently valued for
Aesthetics Defended," Journal of Aesthetics and
Art Criticism 38, no. I (1979): 39-50; Thomas its aesthetic qualities until at least the eighteenth century.IO While many have
Leddy, "Rigid Designation in Defining Art," Journal noted this circumstance, too few have discussed the implications of both dehis
of Aesthetics and Art Criticism 45, no. 3 (Spring
1987): 263-72; Jerrold Levinson, "Refining Art
toricizing and universalizing art. " In this essay, then, I want to consider some of
Historically," Journal of Aesthetics and Art Criticism the consequences of identifying art in societies where such a concept did or does
47, no. I (Winter 1989): 21-33; and David
not exist. In locating art where it was not found prior to our naming it, we risk
Novitz, "Disputes about An," Journal of Aesthetics
and Art Criticism 54, no. 2 (Spring 1996): 153-63. re-creating societies in the image of the modern West, or rather, in the image of
See also W. B. Gallie, "Art as an Essentially
the modern West but just different enough to render them lesser or insufficient,
Contested Concept," Philosophical Quarterly 6,
no. 23 (April 1956): 97-1 14, who argues that art or more primitive. We also risk suggesting that cultures that did not possess the
is a concept that should always, necessarily be concept of art ought to have and that they somehow benefit in having the concept
contested.
6. See, for example, Lynn Mackenzie, Non-Western introduced to (and for) them. In this essay, then, I seek to open a conversation
Art: A Brief Guide, second ed. (Upper Saddle about how the discipline of art history all too often has, through many of its
River, NJ: Prentice Hall, 2001). Like Mackenzie,
Arnold Rubin, in Art as Technology: The Arts of
European epistemological technologies, reinforced what are in fact colonialist
Africa, Oceania, Native America, Southern California, perspectives, judgments, and rationales.
ed. Zena Pearlstone (Beverly Hills: Hillcrest,
The anthropologist Shelly Errington, in her article "What Became Authentic
1989), 16, also elects not to define "art," but sug
gests that it does three things: I ) establishes para Primitive Art?", argues that what was recognized in the West as art from outside
meters of identity; 2) teaches and enculturates;
the European tradition was, in essence, driven by the needs and desires of the
and 3) enables societies and individuals to relate
to their environment and secure their survival. modern Western art market.I2 What became art was what had been and could still
He also suggests that these three things are what be collected and displayed in the manner to which art had become accustomed. At
art does everywhere and, to demonstrate this,
includes some cultural practices of Southern the turn of the twentieth century, portability and the durability of materials were
California in his introductory AOA text. highly valued, as were ritual functions and iconic content. Objects like African
7. Done Reents-Budet, Painting the Maya Universe:
Royal Ceramics of the Classic Period (Durham:
masks were often stripped of natural materials. Cleaned, placed on podiums, and
Duke University Press, 1994), 29. spot-lit, they were reconstituted as "sculptures." Errington calls such things "art
8. Donald Preziosi, "Art History: Making the
by appropriation," recognizing that objects such as these originated as other
Visible Legible," in The Art of Art History: A Critical
Anthology, ed. Donald Preziosi (Oxford: Oxford things and are "counted as 'art' because they were claimed as such at certain his
University Press, 1998), 14-15; see also Preziosi,
torical moments."'3 She juxtaposes "art by appropriation" with "art by intention,"
Rethinking Art History: Meditations on a Coy Science
(New Haven: Yale University Press, 1989), 146-55. that is, things made purposefully as art.
9. Elisabeth L. Cameron, Art of the Lega (Seattle: In a video I often show students in my pre-Hispanic Maya visual-culture
University of Washington Press and Regents of
the University of California, 2001), 53. class, a well-known archaeologist exclaims "This is art!" referring to an eccentric
10. Paul Oskar Kristeller, in Renaissance Thought flint recently excavated at the site of Copan. In making this claim, the archaeolo

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and the Arts: Collected Essays ( 1965; Princeton: gist draws attention to the extraordinary craftsmanship and aesthetic merits of
Princeton University Press, 1980), 163, dates
modern notions of art to the eighteenth century, the finely carved offering he holds in his hand. His intention is to raise the value
as does Larry Shiner, in The Invention of Art: A of the unfamiliar object in the eyes of the viewer who he justifiably fears might
Cultural History (Chicago: University of Chicago
Press, 2001). Douglas F. Fraser, in Haselberger,
not recognize its exquisite quality. His choice of words is effective, for calling
368, however, writes "This term [art] was not something art tends to elevate the estimation held for that something. However,
used in the modern sense of something valued
calling something art reveals nothing inherent in the object to which the term is
independently for its aesthetic qualities until the
second half of the 19th century." The origins of applied; rather, it reveals how much the viewer values it. Thus the archaeologist
the word "art" as used today are further explored
in this instance reveals and foregrounds his own aesthetic sensibilities. In other
by Victor B?rgin, The End of Art Theory: Criticism
and Postmodernity (Atlantic Highlands, NJ: words, by identifying the carved flint as art, he tells us nothing about the ancient
Humanities Press International, 1986), 144; Maya; rather, he tells us how he values the flint in relation to other excavated
Preziosi, Rethinking Art History and The Art of Art
History; and David Summers, Real Spaces: World things.14 In this moment of self-revelation, the archaeologist simultaneously
Art History and the Rise of Western Modernism imposes and prioritizes a Western reading of the eccentric flint. In other words,
(London: Phaidon, 2003), 3 I and 67.
I I. Elisabeth L. Cameron, in "In Search of when we recognize and name "art" in societies that do not recognize this or
Children: Dolls and Agency in Africa," African Arts similar categories of things, we not only say more about ourselves than about
30, no. 2 ( 1997): 19, finds the following: "At the
the objects we study, we also supplant indigenous terms and values, suggesting,
core of the problem [regarding whether certain
small African figurai sculptures are dolls or art or perhaps, that our value system matters more than whatever system gave rise to
both or neither] is the question of whether a uni
the creation of the object in the first place. Too often, the term "art" is bestowed
versal understanding of art exists." The question
is not pursued in this article, however. Preziosi, in and defended as though, in so doing, we were granting other cultures a favor,
Rethinking Art History, 1989, also observes and recognizing their (to us) uncanny objects as akin to a notion that we find indis
comments on this problem as does Cecelia F.
Klein, "Objects are nice, but.. .", Art Bulletin, 76, pensable to the concept of culture. What's more, because in naming art we do
no. 3 (September 1994): 401-04. not just translate, but rather re-create artifacts in the image of art, we will always
12. Shelly Errington, "What Became Authentic
and inevitably recenter the West, its aesthetics, and its cultural categories. Thus,
Primitive Art?" Cultural Anthropology 9, no. 2
(1994): 201-26. the recognition of "art" can be seen as an attempt to reconstruct other visual
13. Ibid., 203; as Errington herself notes, Andr?
Malraux, in Museum without Walls, trans. Stuart
cultures in the image of the colonizing West, different only in ways that render
Gilbert, Bollingen Series 24 (New York: Pantheon
them somehow insufficient.ls
Books, 1949), called these kinds of objects "art
"This is art!" I tell the students in my pre-Hispanic Andean visual-culture
by metamorphosis," as did Jacques Maquet, in
Introduction to Aesthetic Anthropology, second ed. course as I show them a small, silver, llama-shaped figurine made and used by
(1971; Malibu, CA: Undena Publications, 1979). the Incas (Inkas) in the late fifteenth century. I may not utter those words (in
14. Frank Willet (in Haselberger, 379) observed
that "If the form of an object is pleasing, it can be fact, I'm pretty sure I don't), but by being an art historian who is showing,
treated as an object of art in European terms, but discussing, and making students remember Inca figurines by means of slide
not necessarily in the terms of the society which
produced it. This is comparable to a European
quizzes, I am telling them implicitly that this object is to be valued over other
artist's admiring a work of primitive art for the Inca artifacts about which I do not wax eloquent. I also show them the so-called
(ethnologically) wrong reasons. It is a permissible
Funerary Rock from Machu Picchu and tell them that we suspect the Incas val
form of aesthetic appreciation, though not of the
most profitable kind." ued this kind ofthing even more highly than they did figurai sculptures, for it
15. Homi K. Bhabha, "Of Mimicry and Man: The
received offerings of not only alcoholic beverages and textiles, but possibly even
Ambivalence of Colonial Discourse," October 28
( 1984): 126, argues that mimicry is inherent in small figurines. However, unlike Inca figurines, this rock and others like it were
cultures subjected to colonization. "Colonial mim not recognized as art until recently. Esther Pasztory, in her insightful essay on
icry," he states, "is the desire for a reformed,
recognizable Other," an Other who is the same Andean aesthetics, has pointed out that the twentieth-century turn to abstraction
(thereby affirming the beliefs and practices of the in Western Europe and America encouraged a mid-twentieth-century r??valua
colonizer), but not quite (thereby affirming the
inferiority of the colonized).
tion of Andean visual culture, in particular the recognition of abstract Inca
16. Esther Pasztory, "Andean Aesthetics" in The forms.'6 In this observation, she echoes an essay written in 1953 by Meyer
Spirit of Ancient Peru: Treasures from the Museo
Shapiro, who concluded that "the values of modern art have led to a more sym
Arqueol?gico Rafael Larco Herrera, ed. Kathleen
Berrin (New York and London: Thames and pathetic and objective approach to exotic arts than was possible fifty or a hun
Hudson; Fine Arts Museums of San Francisco,
dred years ago."17 While it can certainly be argued that some objects of African
1997), 60-69.
17. Meyer Shapiro, "Style," in Preziosi, The Art of and Pacific Island origin propelled European artists toward certain kinds of
Art History, 147. abstraction, no one would ever assert that carved Inca rocks played a part in this
18. J. Alden Mason, The Ancient Civilizations of
Peru (Baltimore and Harmondsworth, UK: move. In fact, in 19^7 the historian J. Alden Mason concluded that stone sculp
Penguin Books, 1957), 231. ture "was entirely missing" from Inca visual culture.18

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 Factors long militating against identifying the "Funerary Rock" as art
Inca, llama figurine, c. 1400-1530, crimped include the fact that it is not portable?and therefore not subject to traditional
silver sheet metal, 9% x 8% in. (23.8 x
20.6 cm), American Museum of Natural methods of collection and display except through photography.I9 What's more,
History, photograph #B/1619 (artwork in part of the significance of this outcrop is the fact that it echoes the sacred moun
the public domain; photograph provided by tain on the horizon behind it. It cannot be relocated?or for that matter looked
the Library, American Museum of Natural
History) at from a different point of view?without affecting its ability to represent
mimetically a specific mountain peak. Indeed, Inca-manipulated
rocks have received scant attention until recently, when C?sar
Paternosto's book Piedra abstracta and Maarten Van de Guchte's dis
sertation on carved Inca outcrops in the Cuzco region focused
attention on the clear importance these rocks had in Inca cul
ture.20 Despite such recent considerations of the abstract quali
ties of much of Inca rock carving, most focus remains on the
few examples of imagistic carving, such as the pumas, frogs,
steps, and terraces of the Saywite monolith. Sometimes cited as
imagistic is the so-called Puma Rock at K'enko Grande.21 It is an
unsculpted outcrop, framed by a masonry border. According to
Errington, one of the aspects of things made "art by appropria
tion" is what she calls iconicity, by which she means the ability
of observers to find resemblance to something recognizable?
most notably a person or an animal. "Iconicity," she writes,
"remains an unstated and even repressed criterion for the iden
tification of what counts as art."22 Her observation prompts the
question: Do we find a crouching puma in the natural rock at
K'enko in order to meet our needs and expectations for art? In
other words, is this a puma for art's sake? Certainly, there is no
evidence that the Incas valued this outcrop for its putative like
ness to a puma.
Similarly, we might well wonder if the appeal of the claim
that the Incas' capital of Cuzco was built in the shape of a puma
stems from our desire for iconicity rather than any congruence
with Inca practices.23 Despite the fact that R.Tom Zuidema and
Monica Barnes and Daniel J. Slive have offered serious reserva
tions to this hypothesis, the notion that Inca Cuzco was puma-shaped remains
popular.24 Perhaps inspired by the idea of a puma-shaped settlement, and cer
19. It could be argued that the twentieth-century
conversion of Machu Picchu from remote, over tainly prompted by a recent book by Fernando and Edgar Elorrieta Salazar, tour
grown ruins into an accessible tourist destina guides at Inca sites today point out the "flying condor" at Pisaq, the "cosmic
tion?a museum al fresco?has accomplished
both acts of collection and display. Today, many bird" of Machu Picchu, and a variety of other "images" found in the structures
of the site's carved outcrops, including the and environs of Inca settlements.2? What's more, it is not uncommon these days
"Funerary Rock," are roped off and specially
to find tourists participating in the search for "hidden" imagery in the ruins of
protected.
20. C?sar Paternosto, Piedra abstracta: La escul the Inca built environment. That we continue to find images where the Incas
tura Inca; Una visi?n contempor?nea (Lima: Fondo
likely didn't suggests that we still engage in processes similar to those that resulted
de cultura Econ?mica, 1989), available in English
as The Stone and the Thread: Andean Roots of in the removal of natural fibers from African masks (discussed above). By privi
Abstract Art, trans. Esther Allen (Austin: University
leging the iconic or the imagistic, by separating certain artifacts as more worthy
of Texas Press, 1996); Maarten Van de Guchte,
"'Carving the World': Inca Monumental Sculpture of study than others by reason of our own aesthetic standards, expectations, or
and Landscape," PhD dissertation (Department of disciplinary categories, we have stripped Inca visual culture of its natural fibers.
Anthropology, University of Illinois at Urbana
Champaign, 1990). Paternosto is a practicing artist Iconocentric looking has transformed Inca culture into something the West
and Van de Guchte is an anthropologist. already knows how to value. This kind of looking, the heir to panoptic looking?

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 which takes the world of things and segregates, orders, and ranks them?
21. Paternosto, The Stone and the Thread, 66;
reminds us to consider the work of Michel Foucault, who, in both The Order
Rebecca Stone-Miller, Art of the Andes: From
Chavin to Inca, rev. ed. (London: Thames and of Things and Discipline and Punish, explores the development of various kinds of dis
Hudson, 2002), 200, fig. 158. Fernando E.
Elorrieta Salazar and Edgar Elorrieta Salazar, in
cipline in the West.26 Many of his observations are useful to those of us who
Cusco and the Sacred Valley of the Incas, trans. practice academic disciplines, who are, in fact, as Foucault observes, both the
Beverly Nelson Elder (Cusco: Tanpu, 2001), 59,
agents of discipline and its subjects. He identifies disciplines, which he describes
find a toad in this same rock instead of a puma.
22. Errington, 208. as "techniques for assuring the ordering of human multiplicities," as doing the
23. The claim that Cuzco was laid out in the form
following overlapping and related things: they organize, categorize, divide, sepa
of a puma was originally suggested by Manuel
Chavez Ballon and first argued in print by John rate, segregate, identify, and isolate; they compare, differentiate, distribute, rank,
Howland Rowe, "What Kind of a Settlement
homogenize, normalize, and exclude; and they punish the undisciplined.27 I'm
Was Inca Cuzco?" ?awpa Pacha 5 (1967): 59-77.
24. R. Tom Zuidema, "The Lion in the City: Royal sure that as well-disciplined practitioners of a discipline, all art historians can
Symbols of Transition in Cusco," Journal of Latin think of ways we have participated in or experienced such acts.
American Lore 9, no. I (1983): 39-100; Monica
Barnes and Daniel J. Slive, "El Puma de Cuzco:
From the long list of things that disciplines, including academic disciplines,
?Plano de la ciudad Ynga o noci?n Europea?" do, Foucault emphasized normalization, by which he meant the power to homoge
Revista Andina ll.no. I (1993): 79-102.
nize as well as to make arbitrary distinctions appear natural, logical, and, above
25. The Elorrietas have found the following in the
layouts of pre-Hispanic settlements: a guanaco all, useful.28 Art, with its assorted subcategories, is but one of these arbitrary but
at Tiwanaku; a deity named Wiracocha, a condor,
normalized distinctions.29 Traditional Western categories of art have expanded
a sacred tree, two llamas, and a corn cob at
Ollantaytambo; a condor at Pisaq; and a lizard, a to normalize practices found only in the non-Western world. For example, the
crouching puma, a standing puma, and a cosmic category "sculpture" now stretches to incorporate skin carving, as in the Maori
bird at Machu Picchu.
26. Michel Foucault, The Order of Things, trans.
practice of Mok'o, which combines tattoo with scarification. While Western cate
Alan Sheridan ( 1966; New York: Random House, gories have been altered by encounters with others, they have, simultaneously,
1973); Discipline and Punish: The Birth of the Prison,
trans. Alan Sheridan ( 1975; New York: Random
imposed disciplinary schemata on non-Western cultures.30
House, 1977). Here it is useful to return to a consideration of some Inca rocks. When I tell
27. Foucault, Discipline and Punish, 218.
28. Ibid., 184.
people my current book project concerns Inca rocks, nearly everyone assumes
29. David Summers has recently questioned the that I mean carved Inca rocks. But, as far as we know, the Incas did not value
ability of many traditional art-historical categories
carved rocks differently from many uncarved ones; they nested both kinds with
to adequately describe the full range of both non
Western and Western objects. Unfortunately in masonry frames or utilized a variety of other visual cues to signify the impor
he retains what must surely be one of the most tance of certain rocks whether carved or not. Keeping in mind Hay den White's
problematic categories of all?art. Although
Summers recognizes that the word "art" has had warning not to attempt to "put oneself in the place of past agents, seeing things
its problems historically when applied to visual from their point of view," we acknowledge that we cannot see rocks through
cultures outside the West, he continues to use
it without definition. He does suggest that what
Inca eyes.31 On the other hand, we can take cues from the Incas themselves (from
has been called "visual arts" ought to become their own words recorded in myths, legends, and chronicles, as well as the still
"spatial arts" so as to acknowledge that, for many
visible traces of their practices) about how to understand rocks in other than
cultures, much more than sight and vision are
involved. Summers, I I. Western ways. One Inca way of categorizing rocks seems to have depended on
30. Art is not the only term imposed from outside
how rocks render present their prototypes, that which they index. Rather than
that creates a homogenizing category for cultures
that did not use it. For example, "shamanism" is a representing a prototype through mimetic or resemblant forms, many revered
term introduced to (imposed on?) almost all cul Inca rocks embody their prototypes through m?tonymie relation. For example,
tures that are said to practice it. Some scholars
fear that the term "shamanism" homogenizes as it certain rocks called huanca embody the valleys of which they are the petrified
normalizes; see, for example, Cecelia F. Klein et owners. Some rocks, called hirauqui, embody the rulers of whom they are consid
al., "The Role of Shamanism in Mesoamerican
Art: A Reassessment," Current Anthropology 43,
ered brothers. Rocks called sayhua, like that of Saywite, embody boundaries of the
no. 3 (2002): 383^20. "Race" and "writing" are territories where they stand. Chacrayoq embody fields of which they are the petri
but two more examples of terms with problem
fied owners. Puruauca embody petrified warriors who came to life in order to
atic, unreflective global application.
31. Hayden White, "The Politics of Historical defend specific territories before repetrifying. Rocks called saykuska embody the
Interpretation," in The Politics of Interpretation, ed.
quarries from which masons removed rocks for Inca building projects.32 In each
W. J. T Mitchell (Chicago: University of Chicago
Press, 1983), 129. of these instances, rocks embody the animate "spirit" of a specific person or
32. For a study of Inca stories about saykuska, see place?whether field, valley, quarry, or king. The carving of niches and flat places
Maarten Van de Guchte, "El ciclo m?tico de la
piedra cansada," Revista Andina 4, no. 2 ( 1984): into the stone may provide locations for offerings, or imagistic carving on the
539-56. stone may represent aspects of the prototype, but carving does not appear to

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 have been essential to the function and significance of the rocks that signify par
tially or entirely through metonymy. That is, they embody the things with which
they are identified. Stretching conventional art-historical categories, such as
sculpture, so as to embrace all manner of Inca rocks, such as those named above,
Inca, carved monolith, c. 1400-1530, stone,
approx. 8 x 10 x 9 ft. (244 x 305 x 274 cm), reveals nothing about Inca rocks and serves to further normalize a non-Inca con
Saywite, Peru (photograph by the author) cept, art. In so doing, sacred Inca rocks, made "art by appropriation," are implic
itly compared to "art by intention," a
move that invites judgment according
to Western aesthetic standards by
which they can only, invariably, fail to
measure up, since they were not
made with such standards in mind.
Foucault observes that discipli
nary methods intend to reveal what
he called "evolutive time" by charting
the notion of progress.33 Since, histor
ically, European art has been held (by
those schooled in the Western tradi
tion) to represent the highest degree
of evolution, naming art elsewhere
cannot help but reinforce European
aesthetic supremacy. Indeed, we find
that all too often Western aesthetic

standards have been (and are still)

wielded as instruments of cultural hegemony. As Preziosi observes, "Aesthetic
standards are conventional and arbitrary and not neutral, absolute, or indepen
33. Foucault, Discipline and Punish, 160.
34. Preziosi, Rethinking Art History, 25 dent of institutions, classes, or social ideologies. In short, they are instruments of
35. As early as 1842, Franz Kugler's Handbuch der power."34 Historically, art, like writing, the use of the wheel, and monotheistic
Kunstgeschichte included descriptions of what was
called "art" from Oceania and North America. religion, has been used to gauge how high or low on the evolutionary ladder of
Not long after, indigenous artifacts from sub culture its producers perched. It is important to remember that art history, born
Saharan Africa, the Americas, and the Pacific were
irrevocably linked.
in early modern Europe, reached maturity in the nineteenth century. It was both
36. Preziosi, Rethinking Art History, 29; Nelson authored and authorized by the same Europeans who were exploring and colo
Goodman, Ways of Worldmaking (Indianapolis:
nizing much of the rest of the world. It can be no accident that the discipline of
Hackett, 1978), 66.
37. Both Klein, in "Objects are nice, but. . .", and art history and the linkage of the so-called arts of European or former European
Cameron, in "In Search of Children," 18-33, have
colonies came into being at the same time and in the same place.35 We might
provided models for this kind of reflectivity when,
independently and with regard to different cul reasonably recognize that notions about art and the discipline of art history are
tures, they both discussed the implications of the inextricably intertwined with European colonization. While much has been writ
labels "doll" and "art" when applied to certain
objects. ten about the development of anthropology in concert with Europe's colonizing
38. James Elkins, review of Real Spaces: World Art agenda, those of us who practice art history in regions once colonized by Europe
History and the Rise of Western Modernism by
David Summers, Art Bulletin 86, no. 2 (June 2004):
have questioned very little the ways our discipline enables certain avenues of
377-78. investigation while discouraging others, about how the questions we ask and
39. Felipe Sol?s Olguin, "Art at the Time of the
Aztecs," in Aztecs, ed. Eduardo Matos Moctezuma
the things we choose to examine often respond to colonial discourses and are
and Sol?s (London: Royal Academy of Arts, shaped by European disciplinary apparatuses. Perhaps, as Preziosi suggests, it is
2002), 56. time to take seriously an observation offered by Nelson Goodman in his book
40. Beatriz de la Fuente, "Traces of an Identity," in
The Aztec Empire, ed. Felipe Sol?s Olguin (New Ways of Wbrldmaking: that "what is art?" is the wrong question and so ought to
York: Solomon R. Guggenheim Museum, 2004), be replaced by the query "when is art?"36 Art historians?and not just those in
41,52.
41. A Dominican friar, Domingo de Santo Tom?s, non-Western fields?would then be always cognizant of the contexts in which
the author of a Quechua-Spanish dictionary pub objects were named art and, more important, the consequences ofthat naming.37

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 We would ask ourselves whether the term "art" as we are using it in our studies
has either linguistic parity in the vernacular or theoretical utility. If it has neither,
then maybe we ought to discard it as an intellectually unproductive if not actually
counterproductive term that tends to render what we study as insufficient.
lnca,"Puma Rock," c. 1400-1530, stone, at
K'enko Grande, Cuzco, Peru (photograph In place of "art," we might consider the use of indigenous terms, categories,
by the author) and even epistemologies where thev can be recovered, the reservations recently
discussed by James Elkins notwith
standing. In his review for The Art
Bulletin of David Summers's global art
history text entitled Real Spaces, Elkins
objects to the use of critical concepts
and vocabulary indigenous to the cul
tures studied, saying that "too many
unfamiliar terms and the text may no
longer feel like art history"38 With
regard to cultures that have (or had)
no use for the notion of art, perhaps
not feeling like art history isn't such a
bad thing. Those interested in the pre
Hispanic societies of central Mexico,
for example, might usefully further
explore the concept of toltecayotl, a
N?huatl term that Felipe Sol?s Olguin
translates as "artistic sensitivity."39
Beatriz de la Fuente equates the Aztec (Mexica) ideal of toltecayotl with the cre
ation of things that "reach a perfect equilibrium between the dual, opposed ele
lished in 1560, translates quillcani (to make quillca)
as pintar (to paint), labrar alguna obra con colores ments that could be found throughout the universe"; toltecayotl, she explains, is
generalmente (to color something generally), or "the dialogue between head and heart," and "the person who had a dialogue
debuxar (to draw) and arte de debuxar (the art of
drawing); quillcacamayoc (creator of quillca) as
with his or her own heart was known as a toltecatl, today called an 'artist.'"40 How
pintor generalmente (painter, generally) and debux toltecayotl was visually articulated and how it affected the reception of monuments
ador (one who draws); and quillcasca (a thing with
in postclassic Central Mexican society, where the root word tolteca referred to
quillca) as debuxada cosa (something drawn) or
esculpida cosa (something sculpted); see Santo the builders of ancient monuments and long-abandoned cities in the region, are
Tom?s, Gramm?tica o Arte de la Lengua General de
open questions that could usefully be discussed. We might wonder, however,
los Indios de los Reynos del Peru (Lima: Universidad
Nacional Mayor de San Marcos, 1951 ), 98, 188, whether the rendering of toltecatl as "artist" (both male and female) is so straight
357. The Jesuit Diego Gonz?lez de Holgu?n, forward. What has been lost?or added, or confused?in the translation? Is de la
author of a Quechua-Spanish dictionary published
in 1608, defines quellka as labor (needlework or Fuente transforming ancient Mexican ideas, masking more about the Aztecs than
ornamental work), matiz (tint), and adorno she is revealing? What nuances of Aztec thought are elided when we render tolte
(adornment), and quellkani as dibujar (to draw)
and pintar (to paint); see Gonz?lez de Holgu?n, catl as artist? What might the disparity between terms say about the Aztecs or
Arte y diccionario Qquechua-Espa?ol correjido y about us?
aumentado por los RR. PP. Redentoristas (Lima:
Employing indigenous terms in the way I suggest is not a simple act of
Imprenta del Estado, 1901), 293.
42. Santo Tom?s, 131, 357, translates quillca as translation. At first blush, the Incas appear to have had a term that approximates
letra o carta mensagera (letter or messenger's
"visual arts." According to early colonial-period Quechua dictionaries, Quechua
note) and libro o papel generalmente (book or
paper generally). Gonz?lez de Holgu?n, 293, being the language of the Incas, the word quilico and its cognates refer to paint
defines quellka as carta (letter) and escritura ing, drawing, ornamental work, engraving, and sculpting.41 Yet even a cursory
(writing). For a discussion of quillca in the colonial
period and indigenous Andean responses to consideration of the term exposes how translation proves to be an awkward
alphabetic script, see Joanne Rappaport and Tom enterprise, for, in addition to the practices named above, in the Spanish colonial
Cummins, "Between Images and Writing: The
Ritual of the King's Quillca," Colonial Latin American
period quillca was used to refer to common surfaces with writing on them, some
Review 7, no. I (1998): 7-32. thing unknown in the pre-Hispanic Andes.42 The ready recognition of mundane

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 alphabetic writing as quillca suggests that the word refers to the marking of sur
faces (including the addition of color) regardless of medium or technique;
whether painting, drawing, engraving, embroidery, or writing, all superficial
marking was quillca.43 Thus, quillca in itself does not refer to the highest order of
the visual, but rather describes a subset of the visual, and not a particularly spe
cial one at that. If we were to restrict our studies to works that qualify as quillca,
thinking that we were truer to an Inca notion of the visual arts, we would elimi
nate a whole range of monuments?including many of the revered rock embod
iments discussed above. Thus, while I would argue that indigenous terms and
concepts are important to consider and discuss, it is clear that, for the most part,
the solution is not a simple substitution of native words that approximate conven
tional art-historical terms and then allow us to proceed with business as usual.
Many researchers, especially those in fields where indigenous vocabularies
are not accessible, find the concept of visual culture, with its rejection of art his
tory's conventional boundaries and value judgments, more flexible and accepting
of nonart traditions. To my mind, however, there are more profound issues than
the particulars of our terminology. I am concerned with the ways scholars today
are implicated in the naturalization of the culturally and historically bound con
cept of art through the unreflective usage of modern art history's notions, ideas,
terms, and tropes. Perhaps even more consequential is the future of art history
itself as the discipline expands to incorporate all times and places of human
occupation.44 Are those of us working at the so-called margins of the discipline,
at least on some level, scholarly explorers locating new resources for the art
market, museums, and the discipline of art history? How might we most effec
tively intervene in the processes through which non-Western material culture is
converted into art, craft, and other Western categories of things? A particular
concern, for example, is the "global" art-survey text in which chapters of non
European visual cultures often provide little more than exotic digressions from
the progressivist climb through Western history.45 As I see it, those of us focusing
43. The indigenous chronicler Inga Diego de on areas outside the Western tradition, those of us all too familiar with the loss
Castro Titu Cusi Yupanqui, a descendant of Inca
rulers who wrote his memoirs in 1570, describes of autochthonous systems of signification?the natural fibers of meaning that I
the bible or breviary, shown to the ruler Atahualpa referred to earlier?have much to contribute to conversations about art history's
by the Spaniards under the command of conquis
frequent Eurocentrism and concomitant intellectual imperialism. I offer this
tador Francisco Pizarro just before they took
Atahualpa prisoner, as the quillca de Dios y del rrey essay to provoke and promote such conversation.
(quillca of God and king). Atahualpa, not seeing
anything of interest in the book, tossed it on the Carolyn Dean, professor of History of Art and Visual Culture at the University of California, Santa Cruz,
ground. While alphabetic writing may have been researches aspects of Inka visual culture both before and after the Spanish conquest. She is currently
identified as quillca, it was not deemed remark working on a book entitled A Culture of Stone: Inka Perspectives on/in Rock.
able. Thus scribes and notaries created quillca just
as did painters, carvers, and embroiderers. See
Titu Cusi Yupanqui, Relaci?n de la conquista del
Per? (Lima: Ediciones de la Biblioteca Universitaria,
1973), 16.
44. See Preziosi, Rethinking Art History, 10, 33,
where he offers relevant discussion of art histo
ry's "disciplinary machinery" and its need to
expand, to extend its "disciplinary horizons to all
places and times" as if to prove its universal
applicability.
45. For a cogent critique of what she calls the
Hegelian narrative of the history of art, see Shelly
Errington, The Death of Authentic Primitive Art and
Other Tales of Progress (Berkeley: University of
California Press, 1998), 51-54.

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