BUSINESS PROPOSAL FOR JAY ELECTRICAL AND

SOLAR ENERGY COMPANY ABUJA, NIGERIA

BN.3349864

E-mail: jayelectricalsolar@gmail.com

Tel: +234(0)7030484749; +234(0)8058123253

A BUSINESS PLAN OF JAY ELECTRICAL AND SOLAR
ENERGY COMPANY

SUBMITTED TO

CONNAK FOUNDATION ENTREPRENEURSHIP INITIATIVE

(COFEI)

AS PART OF THE REQUIREMENTS FOR THE CONNAK

FOUNDATION ENTREPRENEURSHIP INITIATIVE (COFEI)
GRANT SCHEME TO SUCCESSFUL TRAINEES FOR
EMPOWERMENT OF SMALL AND MEDIUM ENTERPRISES
(SME) FOR INNOVATION AND SOCIAL ECONOMIC
DEVELOPMENT TO COMMUNITIES.

PRESENTED BY

ADUKWU JAMES
07030484749
COFEI/2023/3365
adukwujames8@gmail.com

SEPTEMBER, 2023
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 Table of Contents
Title Page 1

Table of Contents 2

Introduction 3

Executive Summary 4

Product and Services 5

Vision and Mission Statement 6

Value Proposition 6

Business Structure 6–8

Problems and Solutions 8

SWOT Analysis 8–9

Market Analysis 10

Operational Plan 11

Competition 11

Sales and Marketing 11

Sales Forecast 11

Financial Forecast 12

Financial Sought 13

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One of the businesses that you can look to start is the Fire Extinguisher and fire alarm/smoke
detector business. As a matter of fact this is one business that can guarantee good returns on
your investment. This is no wonder that more and more are coming into the business.

Why Start a Fire Extinguisher, Sale, Installation / Repair Business?

Fire Extinguisher has become one of the most safety equipment used in putting out fire at its
incipient stage at homes, offices, public places, industries etc. The market for Fire
Extinguisher and fire alarm/smoke detector is increasing and it is indeed still open for new
investors to come in. So if you are thinking of starting a business that is into the production
of fire equipment, then you should consider starting your own Fire Extinguisher sales,
repairs and fire alarm/smoke detector company.

In as much as the market for Fire Extinguisher is growing all over the globe, you must adopt
a workable marketing strategy to be able to make good sales and huge profits. You can go
into contract agreements with those who manufacture products that use Fire Extinguisher so
that you can be in charge of supplying Fire Extinguisher and other accessories to them.

You can also make more sales if you repair and service the Fire Extinguisher of your
customers to produce optimized Fire Extinguisher that can suit their purposes. Here in
Nigeria, places like Abuja, Lagos Port Harcourt Fire Extinguisher sells like wild fire.

What Does It Take to Start a Fire Extinguisher, Sale, Installation / Repair Business
Successfully?

As simple as it sounds, if you do not carry out a proper research before venturing into this
type of business, you might end up losing your investment. It is imperative that you conduct
a research so that you are able to know what is required in the market, how to source for
materials, where to get the right kind of staffs, and loads of other information that will be
useful to you.

Fire Extinguisher come in different sizes, shapes, and capacities, just ensure that your Fire
Extinguisher manufacturing company take all these factors into account so that you can be
able to meet the needs of various categories of customers who will need your Fire
Extinguisher.

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Business Overview

Fire extinguisher is rapidly gaining huge market acceptance all over the globe simply
because of how effective and useful it has become to most people. Fire Extinguisher is
simply a safety equipment used in putting out fire at its incipient stage at homes, offices,
public places, industries etc. There are loads of areas where you can use Fire Extinguisher
and that is the reason why a lot of safety company that is being powered by Fire
Extinguisher company keep propping up.

The Fire Extinguisher sales, Installation, Repair and Maintenance industry has galloped
ahead in recent years as a result of the rapid technological developments in our world, falling
Fire Extinguisher costs and favorable government policy. In the coming years, demand for
Fire Extinguisher installation is projected to continue growing.

Most people who have stake in the industry will quite agree that the Fire Extinguisher
business has come to stay and of course it is one industry that plays key roles not only in the
business world, but also in almost all the aspect of what goes around in our world today as
long as Fire Extinguisher are involved and would need to be repaired, serviced or installed.

Over and above, the Fire Extinguisher industry is very open to any aspiring entrepreneur
who has acquired the required trainings, skills and perhaps professional certifications to start
his or her own Fire Extinguisher system business and of course make good money from the
industry.

Executive Summary

The business will be setup in the heart city of Abuja in Nigeria for the supply and logistics
supports for the smooth distribution, installation and maintenance of Fire Equipment and
materials to our clients. We would be able to secure a standard and well positioned office
facility in a central business district Abuja, Nigeria. We offer Fire Extinguisher sales,
installation, maintenance and repair company that is set to compete in the highly competitive
Fire Extinguisher sales, installation, and maintenance services industry not only in Abuja,
but also throughout the Nigerian market.

My firm will offer services such as Fire Extinguisher sales, installation, servicing and
maintenance etc. Our business goal is to become one of the leading Fire Extinguisher
installation, maintenance and repair company in the Nigeria and we will make sure that we
do all we can to compete favorably with leaders in the industry including Fire Extinguisher
manufacturing companies that are also into Fire Extinguisher repairs.

Our workers are going to be selected from a pool of certified and highly experienced Fire
Extinguisher repair engineers and technicians in and around Abuja and also from any part of
Nigeria as the business grows. We will make sure that we take all the members of our
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workforce through the required trainings that will position them to meet the expectation of
the company and to compete with leading Fire Extinguisher installation, maintenance and
repair companies in Nigeria and throughout the globe.

In our Fire Extinguisher office, our client’s best interest will always come first, and
everything we do will be guided by our values and professional ethics. We will ensure that
we hold ourselves accountable to the highest standards by meeting our client’s needs
precisely and completely. We will cultivate a working environment that provides a human,
sustainable approach to earning a living, and living in our world, for all our partners,
employees and for our clients.

The firm is founded by Mr. Adukwu James Oboda an entrepreneur and Electrical Engineer
in Power/machine and Residential electrical wiring and installations based in Abuja Nigeria.
He has an experience that can help him build the Fire Extinguisher industry to favorably
compete with other leading Fire Extinguisher sales, installation, and maintenance businesses
in Nigeria.

Our Product and Services

The business is established with the aim of maximizing profits in the Fire Extinguisher,
installation and maintenance services industry. We want to compete favorably with the
leading Fire Extinguisher sales installation, maintenance and repair companies in Nigeria
which is why we will put in place a competent quality assurance team that will ensure that

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every sale, installation and repair carried out or related services rendered meet and even
surpass our customers’ expectations.

We will work hard to ensure that the Fire Extinguisher business is not just accepted in Abuja
alone but also in other cities in Nigeria. Our products and services are listed below;

• Sale and distribution of Fire Extinguisher and accessories.

• Servicing, maintenance and repair of Fire Extinguisher .
• Wall mounted installation.
• Trolley installation.
• Training of staff of organizations.
• Consultancy services.
• Other related Fire Extinguisher installation, and maintenance services.

Our Vision Statement

Our vision is to establish a standard and world class Fire Extinguisher system sales,
installation, and maintenance company whose services and brand will not only be accepted
here in Abuja but also in other cities in Nigeria.

Our Mission Statement

Our mission is to provide professional Fire Extinguisher sales, installation, and maintenance
services and other related services that will assist businesses, individuals, households and
non-profit organizations in ensuring that their Fire Extinguisher equipment are always in
good shape to produce the required output. We want to build a Fire Extinguisher sales,
installation, and maintenance company that can favorably compete with other leading brands
in the business.

Value Proposition

▪ Complete sales services

▪ Training our buyers on how to use the fire extinguisher
▪ Equipment advisory and consultancy
▪ Jay Safety (Jay’s Academy)

Our Business Structure

The management team members to run a profitable and sustainable Fire Equipment Sales
Firm from the start.

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In view of the above, we have decided to hire qualified and competent hands to occupy the
following positions;

DIRECT STAFF MEMBERS

➢ Managing Director
➢ Head, Technical Services.
➢ Sales and Marketing Manager .
➢ Security

INDIRECT STAFF MEMBERS

➢ Accountant (Auditor)
➢ Tax Consultant
Roles and Responsibilities

Managing Director:

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching,

counseling, and disciplining managers; communicating values, strategies, and objectives;
assigning accountabilities; planning, monitoring, and appraising job results; developing
incentives; developing a climate for offering information and opinions; providing
educational opportunities.
• Responsible for providing direction for the business.
• Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall
organization’s strategy.
• Responsible for signing checks and documents on behalf of the company.
• Evaluates the success of the organization

Head, Technical Services:

• Serves as project manager of the organization; works directly with employees.

• Develops strategic plan by studying technological and financial opportunities;
presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results
measurements; allocating resources; reviewing progress; making mid-course
corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and
technical services policies and practices; coordinating actions with corporate staff.
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 • Builds company image by collaborating with customers, government, community
organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops;
reviewing professional publications; establishing personal networks; benchmarking
state-of-the-art practices; participating in professional societies.
• Makes certain that the technical department perform efficiently, coordinate employee
efforts, and facilitate communications between management and computer repairs and
maintenance engineers and technicians.
• Ensures that the organization work in line with international best practices.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to
retain the organizations’ best customers and attract new ones.
• Model demographic information and analyze the volumes of transactional data
generated by customer.
• Identifies development opportunities; follows up on development leads and contacts;
participates in the structuring and financing of projects; assures the completion of
development projects.
• Writes winning proposal documents, negotiate fees and rates in line with
organizations’ policy.
• Responsible for handling business research, market surveys and feasibility studies for
clients.
• Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients.
• Develops, executes and evaluates new plans for expanding increase sales.
• Create new markets cum businesses for the organization.
• Empowers and motivates the sales team to meet and surpass agreed targets .

PROBLEMS

 Fire disaster
 Loss of lives due to fire outbreak without extinguishing equipments
 Lack of smoke and fire detectors
 Loss of properties due to lack of extinguishing equipments

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SOLUTIONS

 Quick response to fire outbreak with the aid of extinguisher to save lives and properties
 Provision and installation of smoke and fire alarms in the building
 Provision of fire extinguisher in the building to avert fire outbreak / disaster

SWOT Analysis

The organization engages the services of a core professional in the area of business
consulting and structuring to assist our organization in building a well-structured Fire
Extinguisher sales, installation, maintenance and repair business that can favorably compete
in the highly competitive Fire Extinguisher sales, installation, maintenance and repair service
industry in Nigeria and the world at large.

Part of what the team of business consultant did was to work with the management of our
organization in conducting a comprehensive SWOT analysis for the organization. Here is a
summary from the result of the SWOT analysis that was conducted on behalf of the
organization.

Strength:

Our core strength lies in the power of our team; our workforce. We have a team of certified
and highly trained and experience Fire Extinguisher sales, installation, maintenance and
repair engineers and technicians, a team with excellent qualifications and experience in
various niche areas in the Fire Extinguisher installation, maintenance and repair service
industry. Aside from the synergy that exists in our carefully selected workforce, our services
will be guided by best practices in the industry.

Weakness:

As a new Fire Extinguisher sales, installation, maintenance and repair company in Abuja,
Nigeria, it might take some time for our organization to break into the market and gain
acceptance especially from top profile clients in the already saturated and highly competitive
Fire Extinguisher business that is perhaps our major weakness. Another weakness is that we
may not have the required cash to pump into promoting our business the way we would want
to.

Opportunities:

▪ Expert Technicians
▪ Early Delivery
▪ Skill Acquisition Training
▪ Customer Referrals
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No doubt, the opportunities in the Fire Extinguisher sales, installation, maintenance and
repair services industry is massive considering the number of individuals and corporate
organizations who are now interested in saving lives and properties. As a Fire Extinguisher
sales, installation, maintenance and repair company, we are ready to take advantage of any
opportunity that is available in the industry.

Threat:

▪ Government Policies
▪ Natural Disaster

MARKET ANALYSIS

Market Trends

One obvious trend in the Fire Extinguisher industry is that players in this industry install Fire
Extinguisher as part of general residential and commercial contracting services. These Fire
Extinguisher installation, maintenance and repair companies are contracted either by a
homeowner, organizations, or by Fire Extinguisher marketing firms that arrange a buyer for
Fire Extinguisher and contract an industry enterprise to carry out the installation work,
maintenance and repairs.

Another trend is that, the Fire Extinguisher industry has galloped ahead in recent years as a
result of the rapid technological developments in our world, falling Fire Extinguisher costs
and favorable government policy.

Our Target Market

Before starting our Fire Extinguisher sales, installation, maintenance and repair business in
Abuja, we conducted a market survey and feasibility studies and we are certain that there is a
wide range of both corporate and individual clients who cannot successfully run their
businesses without the services of Fire Extinguisher companies.

In view of that, we have created strategies that will enable us reach out to various corporate
organizations and households who we know cannot afford to do without our services. Below
is a list of the people and organizations that we will specifically market our products and
services to;

✓ Walk in Individuals and Households

✓ Banks, Insurance Companies and other related Financial Institutions
✓ Corporate Organizations
✓ Real Estate Owners, Developers, and Contractors
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 ✓ Research and Development Companies
✓ The Government (Public works department)
✓ Schools (High Schools, Colleges and Universities)
✓ Hotels
✓ Religious Organizations
✓ Television Stations
✓ Government and private security agencies
✓ Branding and Advertising agencies
✓ Shopping malls

OPERATIONAL PLAN
▪ We open by 8:00 am and close 6:00 pm
▪ January to December

COMPETITION
▪ Old Fire Equipment Companies
▪ Safety Companies that has same goal with us

SALES AND MARKETING STRATEGY

▪ Words of Mouth
▪ Social Media Channels
▪ Staff and Apprentices
▪ Engage in Direct Marketing
▪ Culture and Image of the Company

Sources of Income
The organization is established with the aim of maximizing profits in the sale, repair and
services industry and we are going to go all the way to ensure that we do all it takes to meet
and surpass the expectations of all our clients. The organization will generate income by
offering the following Fire Extinguisher sales, installation, maintenance and repair related
services;
• Sale and distribution of Fire Extinguisher and accessories.
• Servicing, maintenance and repair of Fire Equipment (extinguisher).
• Training of staff of organizations.
• Consultancy services.
• Other related Fire Extinguisher installation, maintenance and repair services.

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Sales Forecast
We have been able to critically examine the Fire Extinguisher business market and we have
analyzed our chances in the industry and we have been able to come up with the following
sales forecast. The sales projection is based on information gathered on the field and market
research that are peculiar to similar startups in Abuja.
Below is the sales projection for the organization, it is based on the location of our business
and of course the wide range of our services and target market;

FINANCIAL FORECAST
Financial Year Rate N 2024 2025 2026
Revenue N 3, 010, 000.00 5, 000, 000.00 7, 000, 000.00
Monthly N 250,833.33 416, 666.67 583, 333.33
COGS N 600, 000.00 720, 000.00 850, 000.00
Monthly N 50, 000.00 60, 000.00 70, 833 .33

Gross Profit Salary N 2, 410, 000.00 4, 280, 000.00 6, 150, 000.00

Head of Technicians N 400, 000.00 480, 000.00 480, 000.00

Sales Executive N 400, 000.00 480, 000.00 480, 000.00
Installer N 300, 000.00 380, 000.00 380, 000.00
Nepa Bill N 40, 000.00 50, 000.00 60, 000.00
Logistics N 100, 000.00 110, 000.00 120, 000.00
Security N 400, 000.00 480, 000.00 480, 000.00
Maintenance N 20, 000.00 30, 000.00 40, 000.00

Operating Profit N 1, 660, 000.00 2, 010, 000.00 2, 040, 000

Taxation N -------- 15, 000.00 20, 000.00

Net Profit N 750, 000.00 2, 255, 000.00 4, 090, 000.00

Net Profit % 29 32 45

These projections are based on the current market trend and can change due to economic
inflation, therefore we are going to make more profit on favorable economic condition and
may have a little decrease in our profit but we cannot run at lost.

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Our Pricing Strategy
The organization will keep the prices of our services below the average market rate for all of
our customers by keeping our overhead low and by collecting payment in advance from
corporate organizations who would hire our services. In addition, we will also offer special
discounted rates to all our customers at regular intervals.
We are aware that there are some one-off jobs or government contracts like Fire Equipment
supply, installation, repair, and maintenance services which are always lucrative, we will
ensure that we abide by the pricing model that is expected from contractors or organizations
that bid for such contracts.

Payment Option
In our organization, the payment policy will be all inclusive because we are quite aware that
different people prefer different payment options as it suits them. Here are the payment
options that we will make available to our clients;
✓ Payment by via bank transfer.
✓ Payment via online bank transfer.
✓ Payment via cheque.
✓ Payment via bank draft.
✓ Payment via mobile money.
✓ Payment with cash
In view of the above, we have chosen banking platforms that will help us achieve our plans
with little or no itches.

Financial Sought
This means that the start-up can either be low or high depending on your goals, vision and
aspirations for your business.
The tools and equipment that will be used are nearly the same cost everywhere, and any
difference in prices would be minimal and can be overlooked. As for the detailed cost
analysis for starting a standard Fire Extinguisher business;
However, this is what it would cost us to set up a standard Fire Extinguisher business here in
Abuja.
S/N MATERIAL TYPE CAPACITY QTY UNIT PRICE TOTAL
(N) COST (N)
1. 50kg fire extinguisher Angus 50kg 6 120,000 720, 000
2. 9kg fire extinguisher Angus 9kg 15 30,000 450,000
3. 6kg fire extinguisher Angus 6kg 40 20,000 800,000
CO2 gas fire Angus 5kg 10 35,000 350,000
4.
extinguisher
Automatic fire Afo 40packs 12,000 480,000
5.
extinguisher (fire ball)
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 6. Computer system HP laptop 150, 000 150, 000
Printer Color 1 60,000 60,000
7. Laserjet
Printer

Going by the report from the market research and feasibility studies conducted, we will need
a total of Three million, and Ten Thousand, (N3, 010,000.00) to buy these equipments that
will improve and successfully run a standard safety equipment sales and services business in
Nigeria.

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