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Netflix’s Data Advantage


After decades of pitching Netflix as a technology company that happened to distribute
entertainment, executives there have lately attempted to restyle their streaming behemoth as
an entertainment company that happens to rely on technology.
Data is used to inform decisions about what shows and movies to produce, whether to
renew them, and whether to share them with any given viewer through the company’s
famous recommendation algorithms.
That’s because, in the age of streaming, answering the question of how actors and writers
should be compensated depends on this data, and how the company uses it to calculate
whether a show was a good investment.
Data shapes content
Data on who watches what, and for how long, affects everything from recommendations to
series renewals
First, it’s the kind of pricey scripted programming that Netflix has considerable success
betting on in the first place, owing to its data-driven insight into viewers’ tastes. Then there’s
the fact that there have only been four seasons of the show.
Netflix has the ability to track individual subscribers. That data suggests that a steady supply
of splashy new shows can both attract and retain subscribers, but there are diminishing
returns for continuing even beloved franchises.
Creates trailer, and trailers are targeted to viewers based on their previous viewing behavior

Top 10 Most Popular Netflix Original Shows

1. Stranger Things
2. The Queen’s Gambit
3. Money Heist
4. The Witcher
5. The Umbrella Academy
6. Ozark
7. Black Mirror
8. Mindhunter
9. The Crown
10. Sex Education

Top 10 Most Popular Netflix Original Movies

1. The Trial of the Chicago 7


2. Enola Holmes
3. The Old Guard
4. Mariage Story
5. Uncut Gems
6. The Irishman
7. Love and Monsters
8. Extraction
9. I Care A Lot
10. The Mitchells vs The Machines
Revenue 2019 -> 2020 rise, new office in Paris. Netflix acquired exclusive streaming rights
to the film library of Studio Ghibli. entered a feature multi-year deal with Paramount Pictures.
acquisition from Firm Germany and America. signed a multi-milliondollar deal with the Duke
and Duchess of Sussex (Harry&Meghan) to create some of the TV shows, films, and
children's content as part of their commitment to stepping away from the duties of the royal
family. Sex Education series get much critical acclaim, it was praised for its refreshing take
on the teen dramedy genre with honesty, vulnerability, and raunch
Revenue 2020 -> 2021 declined, Netflix warned users against sharing passwords of their
account with others. They add more spend in producing Netflix Games.

Mobile App and Download


Global Expansion and Continued Innovation
This is a lot smarter than the stadia approach. Netflix is going to prove the technology with
casual audience instead of trying to convince stubborn ass core gamers. Once they have
momentum and a few million users then they'll have some AAA titles come and one day
maybe develop their own
Discover how Netflix is changing the game with their new controller app, allowing you to
seamlessly dive into a world of TV gaming. Join us as we explore their ambitious plans for
cloud gaming, the exciting lineup of upcoming titles, and the potential impact on
entertainment
Cloud Gaming: revolution how we access game on various device. Playing in TV without
needs of dedicated gaming console. It’s a bold vision that could reshape the way we think
about entertainment

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