Assignment MBC

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What's Wrong with the Old Mission Statement?

The old mission statement of MBC Corporation has a few issues:

1. Absence of fundamental Values:

The old statement does not explicitly describe MBC's fundamental values, which are
crucial for directing employees' actions and decisions inside the organization. It only
focuses on the company's goal of attaining profitable growth and superior customer
service.

2. Lack of Motivation:

Employees are not motivated or inspired by the mission statement. It lacks a sense of
direction beyond material success and is generic.

3. Limited Scope:

The company's financial objectives and dedication to customer service are the main
topics of the statement. It excludes more extensive facets of the business's identity, such
its dedication to innovation, sustainability, or social responsibility.

4. Not Reflective of Changing Leadership:

The potential to update the company's purpose to reflect the CEO's vision and goals
exists with the change in leadership from Dave Williams' father to Dave Williams himself.

Proposed New Mission Statement:

“We at MBC Corporation are industry leaders in the production of superior metal-based
chemicals, and our company values are innovation, sustainability, and excellence.
Through constant development and consideration for the environment, we optimize
profitability. Through our goods and services, we encourage a brighter future by
prioritizing outcomes over effort”.

By including core values, motivating staff, enlarging the scope to encompass


sustainability and innovation, and aligning with the CEO's future vision for the firm, this
new mission statement corrects the flaws of the previous one.

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