TWITTER FOR

NO-CODERS

GROW AN
AUDIENCE
OF PAYING
CUSTOMERS
IN 30 DAYS
BY JENS
LENNARTSSON
 ©Jens Lennartsson
Solrosgatan 17c
24156 Gothenburg
Sweden

www.jenslennartsson.com
HELLO THERE!
I wrote this book to help people like you, no-code makers
and entrepreneurs, to get your products in front of people
that will gain from them.

After seeing so many great makers with life-changing

products struggle to gain reach, I wanted to share my
knowledge from 10 years as a marketer by creating a simple
but extremely effective framework that anyone can use.

This book will be updated with more knowledge in the

future. Happy reading!

/Jens Lennartsson

PS. If would love to know what you think about this.

Connect with me on Twitter (@jenslennartsson) or send me an
email: hello@jenslennartsson.com.

I’ll reply to all messages.

INTRODUCTION

People don't follow people on Twitter.

They follow ideas.

Ideas and thoughts about what is wrong and right in the

world and how to change it. About how to solve specific
problems.

Your friends and family will follow you on Twitter because

it is you. But your mom can only buy so many subscriptions to
your product when you launch your no-code product.

Everyone else will only follow you if what you stand for
resonates with them. And if they can understand what it is
that you stand for within seconds.

People don't read stuff online. They skim. The same goes
for your Twitter feed and profile.

You might love both no-code, copywriting, dog agility, and

vegan cooking. But very few other people will have the exact
same interests. That means only about 25% of the tweets you
post are of interest to each person that stumbles upon your
feed.

This is why you need to make sure everything on your

account is pointing in the same exact direction. Instead of
trying to be something for everyone, be everything for
someone.

Picking a niche and sticking to it is vital for growing your

Twitter following - fast.
THE #1 MISTAKE NO-
CODERS MAKE
No-code is growing at an enormous pace on Twitter.

You can get a lot from that community; knowledge,

inspiration, and connections.

One thing you most certainly won't get from it though;

Paying customers.

One of the most common scenarios I see in the No Code

universe is makers spending months creating awesome apps
and tools, share the building process, getting praise, and
retweets.

Then come launch day aaaand.... nothing.

They've spent all this effort on talking to, getting feedback

from, and building an audience from the wrong target market.

Someone will pay for a product or service - or follow a

social media account - if the perceived value is high enough.

A freelancer gets a lot of value from a web service that

minimizes the hassle of sending and tracking of invoices.
 A small business owner will get a lot of value from an e-
course giving the proven steps to set up a successful online
store.

The No-Code community gets value from you when you

post about your build because it's interesting to them. They
learn something or are entertained.

But they won't buy your product. The value to them is not
in the product you built, but in the information and tweets
you've been sharing while making it.

To you, no-code is the coolest thing since the wheel (I'm

with you on this, I love it!), but it is as enjoyable as accounting
to your audience.

If you want to build an audience that will love what you do,
you need to talk about the things that are interesting to them -
not you.

You need to decide what it is that you want from

Twitter. If you just enjoy being a part of this fantastic
community of No Code people and don't have any plans on
earning any money on what you are shipping - go for it.

But if you want to build a business selling products and

services that'll help people, you need to develop a Twitter
presence around that. You need to define your target market,
understand what kind of problems they have, and focus 100%
on that.

In this book, I'm going to show you how to make sure your
message is laser-focused, and how to make the audience that
will buy your products find you.

I'll give you a 4-week framework, with techniques and

strategies that's worked for me and countless other successful
entrepreneurs on Twitter.

Let's start.
TWITTER IS LIKE A
COCKTAIL PARTY.
I signed up for Twitter back in 2008.

Since then, I've had a few short sprints where I used it for a
few days or weeks and then forgot about it.

But even during these short visits, it's always amazed me

how easy it is to get in touch with people.

Even people with tens of thousands of followers will often

reply if you reach out. It means you have the most influential
and knowledgable people in the world within arms reach.

Thanks to being so (relatively) simple and straight forward

- short, to-the-point tweets - it is easy to interact with each
other. No need for long, in-depth email or hour-long lunch
dinners. Even if you are the CEO of a huge Silicon Valley tech
company, you can interact with all kinds of people.

Don't get me wrong. You won't get anything back from

tweeting, "Hey @jeffbezos! How do I start my own e-commerce
store?!" Just like in real life, people won't just give you stuff for
free.
 Just as in real life, you'll get back as much as you put it! It
won't happen overnight. All the large accounts with hundreds
of thousands of followers had zero at start. Even Naval had to
start from scratch and slowly but surely build his following.

You can grow your audience to the same number.

The only thing you need to do is to add value consistently.

WHY DO YOU WANT

TO GROW YOUR
AUDIENCE?
With Twitter, as with every online platform used for
marketing, there is no one right way to do it. No-one can give
you the one-size-fits-all blueprint for how to be successful in
your marketing efforts (even if a lot of people on "Money
Twitter" are saying that their e-book contains just that).

The only way to do it is to decide where you want to

go and how to start.
Because it is a trial-and-error kind of thing, you'll have to
pay close attention to what works and what doesn't and alter
it as you go.
 But there's no way to know if what you are doing is taking
you closer to your goal - if you don't know your goal.
The first thing you need to clarify to yourself is why. Why
do you want to take advantage of this massive network of
people?

Up until 2019, I used Twitter occasionally and mostly just

for fun. I posted a few tweets here, commented on a few there.

The accounts I followed were very diverse - my brother

(the soccer freak), the official account of my home city,
photographers, and politicians.

There was no common denominator.

Then I decided to start using Twitter for real, to see where

that would get me.

Instead of mindlessly scrolling for hours, I wanted every

second I spent on Twitter to help me.

My plan or Twitter, was a three-stage rocket:

1. Find a target audience that my knowledge in marketing
can help.
2. Concretize their main problems and frustrations
3. Create digital products that will solve those problems -
and sell them
 When I started, I didn't know where it would take me.

I unfollowed all accounts that I knew wouldn't help me

reach my goals (I'm still following my brother..). Then I started
tweeting about "marketing" in general.

And I paid attention to what happened.

Pretty fast, I noticed how more and more people in the No-
Code community got involved and started asking questions.

The No-coders know a lot about how to build tools, but

always seem to struggle with how to get other people
interested in it (and eventually pay for it).

This led to me start writing about marketing, but for the

No-code audience. The underlying strategies in digital
marketing are basically identical whether you are marketing a
world-wide franchise company, or a local bakery - give value to
your potential customers to build trust - but the way to do
that differs from market to market.

By keeping track of which tweets that go a lot of

interactions - and by asking a lot of questions whenever
someone interacted - it became obvious what people in the
No-code community wanted: build an audience for their
products so that more people would see and use them.
SETTING UP THE
PARTY.
Before sending out party invitations, you need to make
sure people will have a good time when they get there, right?

What they like is very individual. If the people you want at

the party are vegan, you don't set up a massive table of sirloin
steak in the entrance.

Before clicking the button to follow you, people will check

out your profile.

Before doing anything else, you need to make sure your

profile is attractive to your audience.

Let's figure out who you want at your party by defining

what you are selling.
YOU ARE EITHER
NOTHING FOR
EVERYONE OR A LOT
FOR SOMEONE.
On Twitter, you can reach almost everyone in the entire
world. It seems logical that the bigger your target audience is,
the more sales you'll make in the end.

It couldn't be further from the truth.

The biggest mistake you can do is trying to be for

"everyone." Very few things are for everyone. Toilet paper is.
Bottled water. Salt.

You know what else those things are? Cheap and in a very
competitive market space.

When you are bootstrapping a business, you don't have the

marketing muscles that the big corporations have. You can't
afford to blast your message for everyone to hear.

Instead, you need to focus on a smaller market where

your knowledge can add value. Every person you reach and
help will then become an advocate for your message. They will
become your micro tribe, helping you reach further.

Just a few weeks after I picked the no-code community as

my target market, people started tagging me whenever
someone asked for marketing advice. I even got called "The
Seth Godin of No-code."

Was it because I am one of the best marketers in the world?

Definitely not.

Am I as good as Godin? Not even close.

But I am one of the best marketers in the no-code universe.

And even if that is quite a small space at the moment, it will

grow. And I will grow with it.

Enough about me.

From here on, everything in this book is to find that

special niche for you - and make as many as possible in it
understand what you can do for them.
Step 1: What's Your Thing?
Chris Herd has dedicated his feed entirely to talking
about remote work to his 15 000 followers (and some
occasional tweets about his company First Base).

Why limit himself like that? Why not also talk about how to
grow a startup, sell more stuff, and earn more money as well?

Because remote work is precisely what his company is all

about. First Base is an all-in-one platform for companies that
want to work remotely.

By talking about everything remote work-related at the

beginning of the sales funnel (social media, for example), he'll
attract the perfect audience for his product.

He wants to attract the people in the right target market.

This doesn't mean only the ones that already know the perks
of building a remote-work culture - but the kind of people that
he is selling to in the end.

Do you like cilantro? Yeah, the plant. Cilantro is one of

those things that people either believe tastes amazing or like
soap. There's no middle ground. You either love it or hate it.
 If you were to start a Twitter account, only writing about
how great cilantro is, you would attract people who think the
same (probably by the thousands).

But very few people hating cilantro would follow you. Does
that mean you are getting fewer followers? Probably. But
when you release your recipe book with 1000 ways to use
cilantro, it will sell like crazy.

Because you have attracted the right target audience by

taking a stand.

Find one topic that your account will be about. Don't worry
about pigeonholing yourself - you'll always be able to expand
your talking topics when you start getting traction. But right
now, you want to attract an audience of people that love what
you are talking about - to build the tribe that'll help you grow.

If you already have a product or are building it now, define

the problem (in bold below) it is solving and talk about that:

• A to-do app will help people be more organized and

efficient.

• A Twitter scheduling tool is helping entrepreneurs

to grow their audience.
 • An email referral tool will help newsletter owners
to grow their mailing list, which will lead to them getting
more leads and thus selling more products.

If you don't yet have a product in mind, choose a topic you

are interested in. If social media marketing is your thing, pick
one platform and talk about how to grow that.

If you know a lot about habits or being super-productive,

let that be your Thing.

What you need to remember is:

1. Choose a narrow topic (you can expand it later)
2. That Thing should not be "no-code"!
Step 2: Use A Memorable Profile
Pic.
How are you indulging Twitter? Scrolling, skimming, liking,
scrolling, scrolling, reading, scrolling, scrolling...

Even if you spend hours on each tweet, your followers will

only spend seconds reading it - if they stop and

In a while, I'll help you craft your own style when it comes
to your tweets, but for now - let's make sure everyone
knows who's writing the tweets they'll see!

I'm never more confused than when someone I follow,

change their profile picture. Suddenly, a completely new
person pops up in my feed! I remember the profile picture
more often than the name (just as I never remember
someone's name in real life. but I recognize the face).

People, in general, remember images are easier than

names. This is why it is vital to have a profile picture that
people can connect the value your tweets are giving them
with.

When you've given enough value through your tweets to

one person, she will stop whenever she sees your profile
picture to give the tweet a chance.
 You want to show people as quickly as possible who wrote
the tweet. Even if they don't like or interact with all of your
tweets, every time one appears in their feed, your "face"
appears as well.

The best way to be remembered is to have a clear and

unique profile picture - and to keep from changing it!

If it's a business or product account, use one specific color

and a logo or icon that is easy to remember.

If it's a personal account, show your face and, if possible,

add a graphic element or color. This could be a colored ring as
a border or something similar.
Step 3: Write A Descriptive Bio.
What's the first thing that'll happen when someone
that doesn't follow you yet encounters a tweet from you that
they like? They'll click your profile picture and check your bio.

They want to know if it is worth giving you a space in their

already crammed feed. They don't care about you - only
if you will provide them with value.

The first thing people will see is your profile bio. And you
have a few seconds to win them over.

Remember, no one cares about you. The first sentence

should tell them exactly what's in it for them.

The optimal bio will say what you are tweeting about
and who should care.

I do "Email Marketing for #nocode Startups and

Entrepreneurs." If you are interested in that topic and are a part
of that specific target market, you'll know that you'll get value
from following me.

If you don't know yet who will get the most value from your
knowledge - simply start with the topic you are talking about
(the first thing we discussed above).
 Don't be afraid to narrow your topic as you learn more
about your target audience. I started writing about
"marketing" in general, then realized my tweets about email
marketing were getting the most traction - and focused more
on that part.

There’s no question about what you will get from following Arvid Kahl.

This is also how you can get to know who your specific
target market is. Be conscious about what kind of people
interacts with your tweets. When I started using Twitter for
real, I didn't know about no-code, but that community turned
out to be very much in need of marketing strategies.
 After a while, I started seeing more and more people in the
no-code community sharing and commenting on my tweets,
and I began to dig deeper (i.e., talking 1-on-1 with them). This
gave me an enormous amount of information on what people
in the No-code universe were struggling with.

Which helped me give even more value in my tweets.

Make sure your bio declares what I'll get if I choose to

follow you. Pick a topic, and narrow it down as much as
possible.

Step 4: Unfollow Everyone That

Isn't In Your Niche
Everything you tweet and retweet should be about your
topic. When you comment on other people's tweets, you
should talk about your topic. The people you talk to should be
interested in your topic.

The more time you spend casually browsing tweets and

liking all kinds of stuff, the less time you have to put into
what makes a real difference to your business. Even if you tell
yourself not to get engaged with the people discussing the
perfect temperature for sourdough, you will eventually give
your 2 cents. And that'll take your focus away from what's
important!
 When I got serious with my twittering (is that a word?), I
unfollowed all accounts that weren't in line with my goals and
topics.

Everyone in my feed is either:

💰 A potential client

🤝 A possible collaborator

🧠 A thought leader in my niche

Go through your list of accounts you are following. Will this

one help you reach your goals? Is it a part of your road to
success?

If not - unfollow.

Step 5: Write 3 Great Tweets A

Day.
When I started my most recent Twitter journey, I was given
a tip to write 10 tweets every day.

I did, and it worked quite well. Since then, I've realized that
just writing tweets won't get you very far. You also need to
interact with others (more on that soon.)
 Write 3 valuable tweets each day. This will keep your feed
interesting and up to date while simultaneously interacting
with others.

Most of the new followers will come from you interacting

with other tweets by replying and sharing. Writing 3 tweets
on topic each day, will make your feed interesting for those
checking it out.

” I DELETE ALL MY OLD TWEETS THAT ARE NO

LONGER RELEVANT, USUALLY AFTER ONLY 24
HOURS

I DO THIS SO THAT EVERY TWEET ON MY TIMELINE

IS EVERGREEN, RESULTING IN A BETTER
EXPERIENCE FOR SOMEONE WHO’S SCROLLING MY
TWITTER FEED FOR THE FIRST TIME

- MATTHEW KOBACH

There are many ways to write tweets, and in time you'll find
your own way. Don't stress it too much in the beginning - it will
come. At first, focus on getting to know what your audience
wants and what you actually know.

Almost every creative, founder and entrepreneur will feel,

"who am I to talk about this? Why would anyone listen to
me?".
 When you fight these thoughts and put something out
there, you will quickly realize that what you know is valuable to
people. You know stuff that they don't and things that will help
them be better.

Focus on building a habit of writing 3 tweets every day.

Later on, we'll talk about improving your writing and style
to grow your audience even more.

Step 6: Create A List For Your

Microtribe
Now and then, you'll notice some of your followers being
more active than others. They'll like, comment, retweet, and
ask more follow-up questions more than others.

This is your Microtribe. They are the ones that will help
spread your message and are the most valuable people to you.
They are also the ones that are most likely to buy your
products.
 Create a list (i prefer to have it hidden) to add these
accounts to. This way, you can continue to build a relationship
with them:

• Answer questions about your Thing when they need

• Ask them for feedback about a product or blog post.
• Offer them your new product at a discount.
• Ask them to retweet and share specific tweets.

When you are just one, taking care of your Microtribe is an

investment for the future. If you nurture that relationship
right, they'll step up and become your small army when you
need it!

Step 7: Find A Good Tool

Twitter can quickly turn into a black hole, and it is easy to
spend way too much time scrolling and replying. You want to
limit the amount of time you spend there, so you have time to
create and ship your products!

But when you post too many tweets in a short period, you
increase the risk of people unfollowing you. You want to
spread your tweets out during the day.
 I started using a scheduling tool from the very beginning. It
let me sit down once a day to craft all my tweets for the next
24 hours.

It made it easier to post consistently every day - I certainly

wouldn't have been able to keep it up without it.

I signed up for a trial with Hypefury (use that link to get a

14 day free trial), and even though it was just released back
then and didn't pack too many features, it quickly turned into
one of my favorite tools.

Hypefury will also help you with the next step of building
your audience, automatically retweeting your best tweets!

Step 8: Retweet Your (Best)

Tweets
No one will see every tweet you post.

This is why I like to retweet the tweet with the most

interactions from the day before. By retweeting my own tweet
about 24 hours later, I usually get an extra 50% of
interactions.

Twitter is a speedy platform, the average lifetime for a

tweet is less than one hour. If you use Twitter to add value to
your audience, you end up spending quite a bit of time crafting
your tweets.

This means that you'll waste a lot of the value they can give
unless you recycle those tweets.

Except for manually retweeting the tweet with most

interactions from the day before is one of my most used
tactics, I also have it done on autopilot. Hypefury lets me add
specific tweets to an "Evergreen Queue."

This means, whenever one of my slots in the posting

schedule doesn't have a tweet queued, it'll automatically
retweet one of the ones in the Evergreen Queue.

This tweet didn’t get any traction when I originally published it. But when
it was automatically retweeted 10 days later, Gumroad retweeted it and
after a few hours, it had over 14 000 impressions.
 Keep an eye out for those tweets of yours getting a lot of
feedback. Those are the ones you want to add to your
Evergreen Queue.

Same goes for tweets that you believe deserve a lot more
traction than they got - retweeting them might get them in
from of the right people at the right time.

If you aren't using a tool with that feature, save the links to
your best-performing tweets in a document. Then manually
retweet them once in a while.

Step 9: Add The Big Accounts

Your Audience Follows To A List.
Writing your own tweets is necessary to get people to
follow you when they check out your profile. But if you only
focus on pushing your own content, growth will happen very
slowly.

The most potent tactic I use to grow my following is to

comment on tweets from larger accounts, followed by my
target audience.

After commenting on tweets from others in my niche, I've

earned 40+ new followers within an hour. Far from all
comments will take off, but if you do it regularly, you'll see a
considerable increase in new followers.

Create a private list where you add accounts over time.

Look for accounts with:

• At least 10 000 followers
• A clear niche, similar to yours
• Lots of engagement on the tweets
• Tweeting their own ideas, not only retweets and links
When I find someone that fits the above, I scroll through
the feed to see if there are tweets that I would be able to add
value to.

If it is, I add it to my list.

Step 10: Comment At Least 5

Times A Day On The Big One's
Tweets
When you comment on a tweet from someone else, you'll
hitch a ride on the views that the original tweet gets. When a
larger account posts to their tens of thousands of followers,
you can cash in on that traction.
 It is quite time-sensitive, though. You need to be one of the
first on the ball, otherwise your comment will disappear
among the others, and you miss the opportunity. For the
largest account with an active following, it is a matter of
minutes.

Either make sure to check your list of larger accounts

regularly throughout the day or click the bell-button, to get
notified whenever that account posts something new.

If you go with the latter, remember that you'll get a

notification for everything - even the retweets. This is why you
should make sure the accounts you are piggybacking on are
mostly posting their own content.

Remember, this won't work unless you add real value to the
original tweet! Don't market your own stuff, don't tell people
to follow you, don't do anything that even resembles spam.

Think about your comment as an upgrade of the original

tweet. It needs to be the next chapter in the story.

Matthew Koback posted a tweet talking about the need to

continuously post valuable content to grow your community
on social media - and how hard that is.
 I posted a comment where I referred to the 30 elements of
Value Pyramid and explaining how it could be used to come up
with ideas on how to help your audience.

This tweet gave me 25 new followers within an hour,

landing on a total of 40 new followers at the end of the day. It
also became the tweet with most views that month.
 Twitter is much more than your own feed. When your
following count is small, focus most of your energy on adding
value to other's tweets. This is how new people will
encounter you and go to check out your profile.

Step 11: Write Down What

Resonates The Most.
By now, you are probably starting to see a bit of interaction
with your tweets.

There will be a percentage of your tweets that'll resonate

more than others. More comments, retweets, and questions.

Take note of those tweets. Even if you started talking

about quite a broad topic (I started talking about "marketing"
in general), you would want to narrow that down. The more
defined your niche is (to you, but more importantly, your
potential followers), the easier it will be for you to become the
expert in that specific market.

Twitter is a great way to research what it is that people

are actually interested in hearing about. The amount of
interaction and questions you get will point you in the right
direction.
 This can not only be used to decide what to tweet about -
but also what kind of products and projects your audience
wants.

Specific questions and topics will almost certainly set off a

flood of comments and arguments.

In the no-code community, asking whether you should be

building the product or audience first is a sure way to get loads
of interactions.

Every niche has its own topics that make the people in it
ignite on all cylinders - find the ones in your market!

The more fired up people become over a specific subject,

the more they will interact. The more they interact - the more
people will be shown that particular tweet of yours!

Knowing which buttons to press, is key to getting lots of

engagement from your followers.

Step 12: Interact Back!

The Twitter algorithm favors accounts that interact with
their followers.
 That means, if you reply to comments and when people are
tagging you, those posts will reach more people and pour over
onto all your other tweets. Whenever someone interacts with
you, the chance of them seeing your future tweets will
increase.

This is not the only reason why you should reply, though.
You'll learn a lot about your target market by asking a follow-
up question. Your end-goal is to get people interested in what
you ship - your products. The most successful products are
those solving the right problems for your audience.

And the best way to figure out what your target market's
most annoying problems are? Ask them! As soon as someone
replies to your tweet or comment - dig deeper.

Ask them to expand on their thoughts, ask them why they

think that, or if they know any place, you can read more about
that topic.

Not only will you improve your reach, but you'll also start
to build a connection with your target market by showing that
you are interested in their problems.
Step 13: Define Your Target
Audience
You already have a specific topic that you are talking about,
and by now, you've probably managed to refine it even more.

While you are interacting with others in the Twitterverse,

you'll most certainly see a pattern in what kind the people
interacting with you.

After a few weeks on Twitter, I saw a particular kind of

people, those interested in No-code.

The concept of content marketing (my main talking topic) is

almost exactly the same in any industry. With certain small
alterations, I know it could be used for schools and banks, as
well as for solo entrepreneurs and bakers.

But if I would work with "anyone," there would be nothing

differentiating me from all the other content marketers out
there. When compared to 10 others, it would be hard for a
potential customer (or potential follower) to see why he
should choose me over the others.

But by picking a particular target audience, I'm able to

become an expert in that market's specific and unique needs
and problems. I can help them solve it better than anyone else.
And I'll learn how they talk and the words they use.

In the end, you want to help one target market

solve one problem. If you reach that level of specificity - you'll
become the go-to person in that niche.

I found a market in the no-code community, a willingness to

and knowledge in building products with no-code tools, and a
lack of experience in how to market them.

As you get in touch with more and more people on Twitter,

try finding a common denominator - something that a lot of
them have in common.

This can be a title (CEO, yoga instructor, or no-coder) or an

industry (banking, fitness, or transportation).

It can also be a specific platform or tool that your market is

using to conduct their business (Wordpress, iPhone or IKEA*)
or it can be a belief that they have (Meat is murder, Earth is
flat, etc.)

It can - and should, if possible - be a combination of two or

more of the above. The more defined your target market is,
the easier it is for you to become the expert.
* One of the best examples of a niche I've ever seen is James
Eldersveld's company Hexi. It is tough to beat the prices at IKEA
- thanks for letting the customers put together their own
furniture, IKEA can save money on both transportation and
work time (combined with the fact that they sell like a billion
Billy bookshelves a year). The second cheapest option will cost
at least twice as much.

But not everyone loves to go to the store, buy the stuff, pack it in
the car and go home to put it all together. James realized this
and started Hexi to help people that want the prices of IKEA
without having to do it themselves!

Hexi focuses solely on helping IKEA customers with whatever

they don't want to do. Delivery and returns, as well as
complaints and, of course, assembling it.

I find this concept brilliant because it targets a very defined

platform (IKEAS build-your-shit-yourself-and-it-is-cheaper) and
helps a small segment of those people (I-want-cheap-furniture-
but-I-don't-wanna-build-it-myself!).

James managed to find white space in the market - a problem

("don't want to build") with a concept that most people would
only see as positive ("It's much cheaper because you build it
yourself").
Step 14: Follow Your Target
Audience.
Twitter is about communicating - not broadcasting.

A lot of large corporations approach social media in the

same way they do with regular marketing. They pour a lot of
money into pounding people with their message, over and
over again. Without any means of talking back.

The beauty of social media is you don't need a lot of money

to build an audience. You just need to listen - and add value. I'll
repeat it; if you only focus on posting your own tweets, no-one
will find you.

This is why getting involved with others is so important.

Every time you interact with someone, you give them a chance
to find you.

Create another list, and add everyone you find that is a part
of your target audience. This will make it easier for you to
answer their questions - which will build interest and trust.

Keep track of the problems they have, to find ideas for

tweets and products.
Step 15: Learn The Lingo
Do you remember back in school when you and your tiny
buddies were hanging during recess or after school? Did you
have some words and phrases you were using all the time?
Words that were "yours" and that you were using all the time
(often without knowing what they actually meant)?

Every community has its own jargon. Words and phrases

they use, and when you don't, it is instantly apparent that you
are an outsider.

While most digital startups are "launching" new products,

No-code makers "ship." Using the same words as your target
audience will help you connect - they will subconsciously start
feeling that you are one of them.

Even more important than using the right words,

is not using the wrong words. That'll make you as cool as your
mom trying to talk about Pokemons or Playstation when you
were hanging out with your friends.

Be aware of the specific words used in your industry - and

understand what they mean.
Step 16: Understand How To Give
Value
One of the most overused phrases in the digital world is
"add value." Everyone is talking about it. But very few would
be able to explain what it means in their own words.

Here's a way to make it more understandable. Adding value

means making someone's life better. Your spouse adds value
to your life. A perfect sourdough pizza as well (hopefully not as
much, but...). Finding a $20 bill in your summer jacket ads value
to your life.

Everything that adds value to our lives we like. That means,

if you can add value to your audience, they'll follow you to get
more value. And they'll continue to do that until you aren't
anymore.

In an article from 2016, Bain & Company revealed the

Elements of Value Pyramid. These 30 elements are ways a
company can add value to the lives of their customers.

The elements range all the way from "reducing effort,"

"make money" and "inform," all the way to the top "Self-
transcendence" - meaning your product will help your
customer to change the world for the better.
 These 30 elements should be the starting point for
everything you do on Twitter. If you can give at least one of
these elements of value to your audience - in each tweet -
your feed will be on fire!

Step 17: Refine Your Tweet Writing

The best tweets are a piece of art in itself.

You need to convey an idea - a concept - in each tweet you

post. They need to be able to stand alone, because you don't
know if the individual who reads it saw your previous tweet,
or will see your next one.

Spend time on your tweets. This is why writing 10 tweets a

day is a bad idea. Not only because it won't get you any
followers, but also because they'll be lousy tweets. Don't
churn out tweets just because.

Yes, if you could post 10 awesome, well-crafted tweets a

day, each conveying an original idea, that would get you very
far.

” I SCROLL PAST POORLY WRITTEN TWEETS. AND SO

DOES EVERYONE ELSE.” - MATTHEW KOBACH
 But that is hard. It takes time. And at the beginning of your
Twitter career, you just don't know how to do it.

Focus on quality - study your favorite accounts and try to

understand how they write and what it is that makes it great.

Step 18: Write For Interactions

The best way to conquer the algorithm is to get people to
interact with you. You've already started to gather a list of
topics you know will ignite your audience.

Maximize the chance of them actually getting in the ring by

writing for interactions.

First, make sure you focus a lot on the topics that resonate
the most with your audience. Not only the things that get
them fired up, but also the questions they are looking for
answers to and the goals they are dying to reach. The only way
to find these things out is to pay close attention.

Then, make it easy to interact with you by giving them

clear, concise prompts. Don't ask, "What do you think?" but
rather "Would you pick A or B?".
 Don't be afraid of picking a side. You can't please everyone.
I love talking about stuff I know some people can't resist
arguing about.

Product first vs. audience first.

No-code or Visual Programming

Cold calling or not?

Learn which buttons to press and press them a lot!

Ask for their favorite person in niche X. Great because it makes the
tagged person aware of your original tweet.

Ask for their opinion about a very defined matter.

State something (with a clear counter-opinion) and ask if they agree.

Step 19: Make Them Stop

Scrolling.
Twitter is a short-form medium.

That doesn't mean you don't have to give as much value in

each piece of content as you would in a long-form format. It
means you have to cram as much value in much less space.

Each tweet needs to be very clear. Before someone reads

your tweet, they need to stop scrolling. This is what the first
line of your tweet is about; making them stop.
 Think about the first line of your tweet as the headline of a
newspaper article, or a blog post.

It should be something telling people what to expect so

they can decide whether to read the rest of the tweet.

Watch how David Perell is using this technique in almost all

his tweets. It makes it very easy to understand what it is about
and if I should care.
Step 20: Find Your Style
You'll always have to fight with others for space in the feed
of your followers. Someone that got all of your tweets last
week might stop having them delivered because they
interacted more with other accounts and less with yours.

Even if they love what you do, they might have it taken
away by the malicious algorithm.

We humans are really good at recognizing patterns. We

recognize visual objects better than names and numbers. This
is why it can give you a lot more reach if you have something
visual that is connected to you.

It can be a specific way you structure the tweets you write.

Matthew Kobach is usually writing one-liners that are very

easy to spot:
Chris Herd is using a lot of emojis to create bullet lists:
 You style can also be something more visual, like Brisk
Books.
 Your followers won't see all of your tweets, so you need to
make sure they recognize them when they do.

If you can get them to connect the value they get from your
tweets, with a visual cue, they will stop scrolling before
they've even realized it is coming from you.

Step 21: Write Threads Of Your

Best Tweets.
One of the biggest perks of using Twitter is the quick
feedback you'll get from your audience. You'll know within
hours if an idea resonates or not.

A big mistake that lots of people on Twitter do is always

trying to be original. To come up with new ideas and theories.
They jump from one thought to another.

This does not only make it hard for people to understand

what it is you want, but it is a waste of good ideas!

If something you say resonates with your audience - talk

more about it! Write more tweets on the same topic and,
more importantly - make these thoughts into threads!
 Twitter threads are a fantastic way to build up momentum
and to expand an idea to something bigger.

Threads are a great way to go from presenting an idea

(which is basically all you can fit into a single tweet), to
teaching a concept.

Keep track of the tweets getting the most feedback - and

try to understand why it did. Pay attention to the comments
you receive to find the underlying reason for why more people
got involved in this over others.

Take that same idea, and go more in-depth by creating a

thread:
• A step-by-step guide
• A real-life story
• A showcase
• A list of examples
Threads allow you to connect with your audience on a
deeper level that isn't possible with single tweets.

If you leave your thread "open-ended" (i.e., not a clear full-

stop tweet), you can add more days or months later - making it
very long-lived.
Step 22: Start DMing Your
Audience
For months, I struggled with outlining the video course on
email marketing for startups. I had so much that could be
included, but I knew it was going to be too much - and I wasn't
sure what people needed the most.

I decided to reach out to a few in my audience to see if that

would bring me any clarity. I booked a few Zoom calls, and
spend about half-an-hour talking face to face to the people I
wanted to create the course for.

After the first call, I basically had the entire table of

contents ready. Many makers spend months creating tools
and products that they think are awesome - just to end up
with no sales because they created the wrong thing.

By talking about specific problems, you attract people with

those problems. This is the perfect opportunity to find out the
best way to solve them for that specific target market.

Almost every day, ask people on Twitter to DM me so that I

can help them solve the problem they just mentioned in a
reply. I'll do just that - make everything I can to help them in
the right direction when we do start talking in the DMs. But it
is not only for them. I also do it to get a deeper understanding
of who they are, where they want to be, and what is standing
in their way.

There's one thing you should think about when doing these
kinds of detective work, though. Don't talk about the solution
- talk about the problem.

If I would've asked people, "I'm thinking about creating a

video course on email marketing, do you think that's a good
idea?" most would've answered, "Yeah, sure!"

Maybe because they genuinely think so, but mostly

because they just don't want to say something negative. It
wouldn't give me an accurate picture of the actual need for my
product.

Instead, I was talking about the problems (growing your

audience, building a mailing list, or selling more products) to
understand if there was a need and if my idea would be a good
way to solve that problem.

Ask about the problem - not the solution.

Step 23: Create A Lead Magnet

Here's the most essential rule of growing an audience on
Twitter: get them of Twitter as soon as possible.
 You don't own your Twitter feed. You don't own the means
of communication with your followers. You are in the hands of
a giant corporation that is doing everything they can to earn
money on you.

Because of the Twitter algorithm, most of your followers

won't see your tweets.

The algorithm might change at any time, making it even

harder to reach out. What you need to do is to get your most
passionate followers - those that will most certainly buy your
product - onto a platform that you own.

That platform should be a mailing list. When someone opts

in for your mailing list, you can talk to them without any
gatekeeper preventing you.

The best way to get people on your mailing list is to create

a big piece of valuable content that'll solve the problem your
audience want to solve the most.

By know, you know what this problem is. I quickly

understood that a lot of No-code makers and founders knew
they wanted (and needed) a mailing list - they just didn't know
where to start on building it.
 That's why I wrote an e-book on that topic - and are giving
it away for free on Twitter.

Your lead magnet can be a:

• PDF
• Short video workshop
• 5-page e-book
• Template
• Email course
Your lead magnet should be:
1. Short enough to go through in 30 minutes
2. Give a to-the-point way to solve a specific problem.

It might feel like you are giving more value to your

audience by creating a large lead magnet - but it's usually the
opposite. By forcing them to plow through pages and pages, it
takes up time. There's no reason to take longer than necessary
to solve a problem.

Step 24: Add Your Lead Magnet

To Your Profile.
Remember, the first thing someone that isn't already
following you will do when seeing a tweet from you that
resonates with them is to check out your profile.
 By adding a link to your lead magnet - in your bio and/or as
a pinned tweet - you'll be able to hook the most interested
leads right away.

The longer it stays pinned, the more likes and retweets it'll
get - making it even more attractive to your visitors.
Step 25: Plug The Best
Performing Tweets With Your
Lead Magnet
If you were to post about your lead magnet every day,
people would get tired of hearing about it. You don't want
that.

This trick was something I learned from the guys over at

Hypefury. To "plug" a tweet, means adding a new tweet to a
thread or tweet - if the original one gets a lot of traction.

If one of my tweets about growing a mailing list would take

off, getting a lot of retweets and likes, I can add another tweet
with a link to my lead magnet. Because my lead magnet is
about the same topic, it becomes the next step in a natural
way. This is important; don't spam your own thread by linking
irrelevant stuff.

In Hypefury, you can do this automatically, but by just

checking in on your original tweet a few hours later, you can
add it manually.

If you catch the tweet on the way up, you can earn a lot of
email signups.
WHAT NOW?
You’ve reached the end of the book. It might feel like a lot
to take in, a lot to remember.

Twitter works in the same way as the rest of the world. It is

a community of people, with different needs and interests.

You don’t need to reach everyone. The only people you

need to reach is the small piece of the pie where the people
you can help are.

You don’t need to have it all figured out. Share one piece of
knowledge - with the pure intention of helping someone else -
and see what happens.

Then share again. And again. And again.

If you know what you are good at, and talk about that, the
people that need that information will find you.

See you in the Twitterverse!

/Jens Lennartsson
ABOUT ME

I’m Jens Lennartsson, former travel photographer gone

marketing ”expert”. I work with no-code entrepreneurs and
startups to help them grow their mailing list, audience and
business.

Fun facts
🚐 I own a 1973 Mercedes-Benz camper van
🎺 I play the trumpet
👨🎤 I once ordered and sent out 400 action figures of myself
(google ”Jens Lennartsson action figures”)