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TOURIST, GASTRONOMIC AND CULTURAL ROUTE OF THE VILLAGES OF THE

ALTO RICAURTE
(SUTAMARCHAN, TINJACA AND RAQUIRA)

CAMILA DOMINGUEZ CASTILLO

KEVIN REYES SOTELO

INSTITUCION EDUCATIVA TECNICA Y ACADEMICA ANTONIO NARIÑO

VILLA DE LEYVA

2023
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TOURIST, GASTRONOMIC AND CULTURAL ROUTE OF THE VILLAGES OF THE


ALTO RICAURTE
(SUTAMARCHAN, TINJACA AND RAQUIRA)

Present by:

Camila Domínguez Castillo

Kevin Reyes Sotelo

Tutor:

Mari Caro

INSTITUCION EDUCATIVA TECNICA Y ACADEMICA ANTONIO NARIÑO

VILLA DE LEYVA

2023
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GENERAL OBJECTIVE:

To develop a cultural and gastronomic tourist route in three municipalities of Boyacá

(Sutamarchan, Tinjaca and Raquira) in a foreign language for the convenience of visitors from

other countries when they want to learn about Boyacá's activities.

SPECIFIC OBJECTIVE:

- To design this route for foreign tourists by providing information on different cultural

and gastronomic activities in Boyaca

- To identify the tourist attractions of the municipalities that can be linked in the design

and development of the tourist route.

- To create tools as Reels and thougth social network to encourage the development

economic in these towns


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STATEMENT OF THE PROBLEM

Tourism is a very important tool for the economic development of countries, which has

generated a great competition to attract the largest number of tourists.

Sutamarchan was founded in 1556, this is a town well known for its agriculture, mainly

the cultivation of tomatoes, gulupa, curuba. A negative aspect that has this population is the lack

of tourism promotion since it does not have a specialized office that offers information on

different sites both gastronomic and cultural, hotels and others.

Tinjacá was founded in 1556, this is a town near Sutamarchan, Chiquinquira and Raquira,

known for the manufacture of arepas, wrapped and its climate. Also like the previous town

(Sutamarchan) it does not have a tourist identity to guide the visitor.

Ráquira was founded in 1580, known for its handicrafts made of clay and has attractive

sites for tourists such as monuments based on handicrafts. Very few authorities pay attention to

the tourist being this a source of great resources for the economy of the population.

Municipalities of Boyacá in general (Sutamarchan, Tinjaca and Ráquira), the municipal

and governmental authorities at the national level should take a look at these important

municipalities by granting economic resources for their tourism development, as these

municipalities are very well known and frequented by national and foreign tourists.

On weekends, holidays or vacation days, visitors from other countries come to visit

Boyacá and especially to Villa de Leyva, even knowing that there are municipalities with

tourism potential close to this town. Each town seeks strategies to attract tourists according to

Gheorghe, Tudorache & Nistoreanu (2014) “this helps the development and welfare of its

inhabitants”.
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The main problem is the lack of knowledge for tourists from other countries, since there

is no information in some social networks where they can be informed in a foreign language

(English) about some cultural and gastronomic activities, nor are there specialized offices that

can provide general information about the tourist area of these towns (Sutamarchan, Tinjacá and

Raquira).

Therefore, this project has been focused in order to help the economic and cultural

development of the mentioned towns. Promote this route to generate more resources where the

visitor from another country can feel at ease and thus attract more tourists. Attracting all public

interested in knowing, acquiring and taking advantage of the resources and products of these

municipalities. Lacouture (2022) “satisfied tourists bring more tourists”

To solve the above, it is necessary to find a way for the municipality to develop means to

inform the visitor about the tourist potential of the town, by means of informative brochures,

videos, etc...
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JUSTIFICATION

Villa de Leyva has a great reputation in terms of tourism in Boyacá, even so there are

surrounding towns with an acceptable and well-structured tourism potential to be received in

these places, that is why it seek to encourage tourism in Raquira, Sutamarchán and Tinjacá

through digital platforms such as social networks, focused mostly to foreign tourists with a

dialect foreign to the region, what is sought to offer with these platforms is a simple and basic

idea of what can be found in these towns, with some characteristic activities of the people or the

most recommended.

It seeks to make it through virtual or digital means since today anyone can have a mobile

device and access to social networks in this way contributes the collection of this information,

and this in turn will be offered for free without generating any cost for obtaining this type of

information, taking into account that foreign tourists in some cases are overcharged for very

common activities of the region, leaving a bad impression of certain places, which is why it

seeks to offer these alternative tourist routes and free of charge seeking a pleasant welcome to

tourists in our beautiful region.

It is also important that the authorities pay attention to the improvement of the road

structure of both national and rural roads. Raise awareness of the good treatment that should be

given to the tourist in relation to the different kinds of services that the community has.

However, nowadays we have difficulties that affect the towns, such as the lack of

tourists, the improvement of the road and hotel infrastructure, and also the staff that provide

services in this industry

This project is necessary for the economic development of the region at the same time of

the welfare of its inhabitants and to publicize the location of the municipality within the region
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that has great tourist attractions. In this way this proyect is looking for more tourists to visit our

region, thus strengthening its economy.


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TOURIST, GASTRONOMIC AND CULTURAL ROUTE OF THE VILLAGES OF

ALTO RICAURTE (SUTAMARCHÁN, TINJACÁ AND RÁQUIRA).

THEORETICAL FRAMEWORK

1 Tourism in Colombia

2 Tourist route

2.1 Tourism by regions.

2.1.1 Andean Region

2.2 Tourism in Boyacá.

3 Types of tourism.

3.1 Gastronomic tourism.

3.2 Cultural Tourism.

3.3 Sports tourism

4. Villages of alto Ricaurte

3.4 Sutamarchán.

3.5 Tinjacá.

3.6 Ráquira.
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1. TOURISM IN COLOMBIA

Brida in 2011, mentions that tourism is a branch of economic activity that represents

approximately 10% of the world PIB, and also mentions that tourism in Colombia has increased

in the last decades. Tourism for the national PIB for 2011 is expected to increase by 100%.

It is one of the most dynamic economic sectors in the world in terms of employment

generation, foreign exchange earnings and its contribution to regional development (Aguilera

María, 2006).

It is part of one of the main economic sectors in the world and operates as a source of

opportunities for the socio-economic and cultural modernisation of a geographical area,

therefore, cultural, natural and heritage resources form a network of great value and wealth,

which must be planned, designed, managed, promoted and marketed in a sustainable manner

with the aim of improving the socio-economic development of local populations, and above all,

seeking the conservation of resources (Márquez and Casas, 2017; Orgaz, 2016; Pagliara et al.,

2020)

2.TOURIST ROUTE

The creation of tourist routes everywhere is evidence that local development strategies

are now being carried out in accordance with global trends in international tourism (Aguilar

Encarnación, 2003).
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These tourist routes, which take on different names such as corridors, routes, circuits,

paths or itineraries, try to differentiate themselves from their competitors by highlighting certain

resources that are present in the territory or that are imagined and artificially created. In the first

case, the visitor is invited to follow a route in which a certain heritage category predominates, be

it cultural manifestations, testimonies of the archaeological or historical past, artistic or

industrial heritage or natural spaces. Examples of these products would be gastronomic and

oenological routes, which base their offer on the tourist use of the agricultural and livestock

resources of a territory (López-Guzmán and Sánchez, 2008).

2.1TOURISM BY REGION

According to Colombia, 2023 "The Andean Region has attractions such as the cultural

landscape of the coffee region, the archaeological parks of Tierradentro and San Agustín and

some of the largest and most modern cities in Colombia".

2.1.1ANDEAN REGION

The Andean region comprises 10 departments in which we can find altitudes ranging

from 200 metres to 5,125 metres, a region dominated by the majesty of its mountains and

crystalline rivers that run along its slopes in search of the valley. A great diversity of flora and

fauna, where the cultivation of coffee adorns the landscape of a large part of these departments.

(Colombia tu destino, 2023)


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2.2TOURISM IN BOYACA

The department of Boyacá, with its capital Tunja, is located in the centre east of

Colombia, with a surface area of 23.189 km2. Due to its topography, it has diverse climates,

with warm and cold areas, even with snow-capped mountains, which allows it to compete in the

tourism sector as it can offer multicultural and biodiverse attractions; in addition, it is worth

highlighting that it is a standard bearer of the cultural, historical and architectural diversity of

Colombia (Rodríguez, 2017; Triviño, 2020). It has a projected population of 1'287,032

inhabitants, according to figures from the National Administrative Department of Statistics

(DANE) for the year 2020, distributed in 123 municipalities; where trends by age group and sex

show a noticeable decrease in population, mostly in rural areas. The migration mainly of young

people to the municipal capitals or to the cities of the department is a relevant variable in this

analysis. It is directly related to the imaginary of its inhabitants, who point out that there are no

job opportunities in the countryside, that there is no improvement in the quality of life and that

the development of the tourism potential of the region can only be achieved by people who come

from other places (Gobernación de Boyacá, 2018).

Tourism is one of the most important economic activities not only in Colombia but

worldwide as it generates many jobs, improves infrastructure and in general contributes

positively to the economic and social development of several municipalities. Boyacá has many

different tourist attractions. This is mainly due to the volume and variety of attractions offered to

visitors (Castellanos María, 2018).


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Nini Johana Cruz in 2021 poses that tourism is generally recognised as a sustainable

mechanism for regional development, especially in regions rich in untapped resources, such as

the Department of Boyacá in Colombia, known for its cultural and ecotourism potential.

Ecotourism, rural tourism, green tourism, alternative tourism and many other terms describe

tourism activities in rural areas.

3. TYPES OF TOURISM

The enormous diversity of tourism in Colombia would not be possible without the

country's geographical and cultural conditions. Colombia is the solution for all types of tourism

in Colombia, including gastronomic, cultural and sports tourism, as well as continuous urban

growth and improvement, and important health and economic developments (Colombia travel,

2023).

3.1 GASTRONOMIC TOURISM

Another of the motivations for travelling can be to delight the palate and to get to know

the typical dishes of the regions (Rodríguez Edwin, 2011).

In terms of gastronomic tourism studies, Kivela & Crotts (2006) define and affirm that

gastronomy is a complex and interdisciplinary activity that has its roots in culture. These authors

highlight the mistake of considering gastronomy exclusively as the art of cooking and good food

and come to a broader definition according to Schlüter (2009) where gastronomic tourism

corresponds to that tourist activity in which people participate whose choice of destination to

visit is strongly influenced by a culinary motivation.


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3.2 CULTURAL TOURISM

Corresponds to trips that are made with the desire to get in touch with other cultures and

learn more about their identity (Rodríguez Edwin, 2011).

3.3 SPORTS TOURISM

Places full of entertainment, services and amenities that ensure tranquillity, comfort and

wellbeing for each visitor (Rodríguez Edwin, 2011).

4. VILLAGES OF ALTO RICAURTE

Boyacá, especially Alto Ricaurte, is characterised by a predominantly rural population

with high rates of poverty and unemployment. The Rural Tourism Line was proposed as an

economic activity that generates employment and high income, strengthens their identity,

empowers the rural population and facilitates their participation in the organisational process.

Alto Ricaurte has artisans who have developed the craft since the time of their ancestors and

continue to work in the traditional way. Wool weavers, artisans, peasants; they learned their

trade from their grandparents (Vélez Riva, 2007).


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The province of Ricaurte comprises the Bajo and Alto Ricaurte, which is the one that

corresponds to us. It is made up of the municipalities of Villa de Leyva, Sáchica, Sutamarchán,

Tinjacá, Ráquira, Gachantivá and Santa Sofía (Boyaca, 2002-2003). Alto Ricaurte is an area

with agricultural and livestock activities, but land use has changed, including activities such as

mining. In the last 20 years, there has been a significant increase in mining activity, especially

for limestone and coal. As a result, artisanal mining is becoming more decentralised and has a

significant impact on the environment. Similarly, tourism activity in Boyacá increased during

the 1970s and 1980s, with some towns such as Villa de Leyva receiving large numbers of

tourists during high season, on weekends and being settled by foreign immigrants. (Casas L,

2017).

Rural tourism is an opportunity for local sustainable development and an element of

economic, social and cultural development that promotes values respectful of communities and

their environment (Velez Riva, 2007).

4.1 SUTAMARCHAN

Founded on 14 December 1556 by Don Antonio de Santana, Sutamarchán was of great

importance in the 16th century, as the Virgin of the Rosary of Chiquinquirá was worshipped in

its territory on the site of the Aposentos. Its name corresponds to the Spanish indigenous

composer founded by "SUTA", which in the Chibcha language means "Sovereign" and

"MARCHAN" with respect to Captain Pedro de Merchán de Velasco. It bears the name of the

Spanish Captain Pedro Merchán de Velasco. In this way, from the 18th century onwards, the

name Sutamarchán was given to the town, which is still known today (Mejía Alejandra, 2019).
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The municipality of Sutamarchán is located in the Department of Boyacá, in the province

of Alto Ricaurte, located in the central area of the department, towards the northwest. It is

considered to have the best climate in the world and is famous for its longaniza, tomato

cultivation, vineyards and the Sanctuary of Santo Eccehomo, which is a national monument

(Guevara, William, 1999).

4.2 TINJACA

The municipality of Tinjacá was founded on the 7th of November 1556, Tinjacá is

always highlighted as the municipality with the best climate in Boyacá. The environmental

conditions it offers are very pleasant. In terms of culture, one of the most significant events are

the fairs and festivities in honour of San Blas, which take place in February (El diario Boyacá,

2017).

As well as Ráquira, in Tinjacá we can also find handicrafts made of tagua.

4.3RAQUIRA

Ráquira was founded on 18 October 1580. Historically, it is said that this municipality

was called "Ruaquira". Its name combined the Chibcha words RUA (pot) and QUIRA (village)

which means "village of pots" or "village of pots" and which gives us to know that, since its

beginnings, Ráquira is and has been an artisan territory (Artesanías de Colombia, 2015).

(Artesanías de Colombia, 2015).


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This municipality is nationally recognised as the most important ceramic crafts centre in

the country. Craft production, more than a commercial use, has been conceived, since

prehispanic times in the Muisca settlements, as a form of social organisation with a symbolic

background in the community (Pinilla Daniela, 2018).

METHODOLOGY

Taking into account the general objective which is to develop a tourist, cultural and

gastronomic route in three municipalities of Boyacá (Sutamarchan, Tinjacá and Ráquira) in a


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foreign language for the convenience of visitors from other countries, when they want to visit

some of these towns and find the appropriate information. This article identifies the focus of the

project and its methodology framework, where the steps of the order and procedure of the

project, and the target population will be made known.

TO CONTINUE

Taking into account Instagram as the main network and where this project will be carried

out to provide information to visitors from other countries about cultural, gastronomic and tourist

activities in these municipalities (Sutamarchan, Tinjacá and Ráquira), the context of the target

population will be given.

WHAT ARE THE CHARACTERISTICS OF THIS SOCIAL NETWORK?

- It allows you to learn about history and different tourist sites through reels and images.

- It carries out surveys of closed and open questions.

- It connects people within the world of Boyacá.

- It allows interaction through likes and comments.

RESEARCH APPROACH AND METHOD


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It is a qualitative research, because it seeks to provide information about the different

tourist attractions of these municipalities (Sutamarchan, Tinjacá and Ráquira) since none of these

3 municipalities has a specialised tourism office, which provides information about these

attractions.

According to Daniel defines qualitative research. Qualitative research refers to studies

that preferentially or exclusively use qualitative data, the purpose of which is to obtain detailed

descriptions of the phenomena under study. Cauas, D. (2015).


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Aguilar, Encarnación, Dolores Merino y Mercedes Migens 2003 “Cultura, políticas de

desarrollo y turismo rural en el ámbito de la globalización.”

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desarrollo en el Caribe colombiano. Documentos de Trabajo Sobre Economía Regional y

Urbana; No. 79.

Artesanias de Colombia, 2015 “Colombia artesanal: Ráquira, manos que le dan vida al

barro” Disponible en: https://artesaniasdecolombia.com.co/PortalAC/Noticia/colombiaartesanal-

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