50 + Ways to Get

online Tutoring
Students 2021
Checklist designed to get you results with your
tutoring business

JOANNE KAMINSKI
Hi and...
Welcome!
I'm Joanne Kaminski and back in
2010, I was where you are today.
Lost and confused on how exactly
to get students for my online
tutoring business. I remember
how frustrating it was to want to
tutor but not work for a tutoring
company, but I had no idea how to
market my services.

That is exactly why I made a

promise to myself. I said if I ever
figure out effective systems for
getting students, then I will help
other tutors do the same so they
can keep the profit and make the
biggest impact on their students.

Let's Start!

Joanne Kaminski
Online Tutor Coach
Helping you get found, hired, and referred

www.onlinetutorcoach.com
DO NOT BE AFRAID
Just Get Out There
In the beginning we fear how other
people will view us if we get out
there. It is a scary place to be. To
get a professional headshot and put
our face on our marketing can feel
weird. However, it is a necessary
evil.

We all have things that we don't like

about our appearance, but what
parents want to see is that we are
relatable, caring, and open.

Sharing your image is sharing your

brand. Don't hide behind a logo. In
the beginning, you are your logo.

So go ahead, get used to looking at

yourself, put your image on your
flyers, your website, and everywhere
else you can think of.

People don't hire you because of

your looks, they hire you because
they get to choose you.

It's never too late to

be what you
might've been.
– George Eliot.

www.onlinetutorcoach.com
 HOW TO USE THE CHECKLIST
and the workbook page
Take a look at the marketing strategies that you have already tried. Put
a check next to it.
Determine if the strategy was successful or not successful yet.
Flip to the Worksheet and add the strategy under the appropriate
box.

Take a look at the strategies that you would like to start trying. List
them on the workbook page that is included after the suggestions.

Strategies I would like to try Strategies not willing to try yet

Type or
print inside Car sign Call schools

Car sign Call Schools

Strategies that got a student Strategies that have not worked yet

of the box on the Flyer Google

worsheet.
Flyer Google

www.onlinetutorcoach.com
TRY THESE OFFLINE STRATEGIES
TO GET STUDENTS
□ Word of mouth marketing. Tell all of your friends and family.
□ Put advertising on your car.
□ Call local schools and try to get on their Iist of approved tutors.
□ Join Networking groups
□ Take care of your current clients. Referrals could be your biggest source of new clients.
□ Offer a free assessment to your social media following and friends and family.
□ Offer a free consultation to your social media following and friends and family.
□ Hang up some signs like the realtors use. SuperCheap signs is a great sight for this.
□ Create flyers to put in Starbucks and gas stations.
□ Ask current clients to spread the word about what you do (Most of the time you don’t even have to ask,
they love spreading the word about a great tutor).
□ Get business cards and hand them out to interested people.
□ Become a sponsor for a little league game or soccer tournament.
□ Contact the local media stations and newspapers about how the pandemic changed the way you do
business.
□ Create a brochure and find places you can hand them out. Some ideas include - school guidance
counselors, restaurants, libraries (you need to ask first).
□ Get a table at a community-based event
□ Join your local Chamber of Commerce and participate in the monthly meetings.
□ Create coupons for silent auctions.
□ Send Christmas cards to current and past clients.
□ Hold a customer appreciation party and ask your clients to bring friends.
□ Listen and you will hear others talking about needing services you provide. Then find out more
information to determine if they are a right fit. When the time is right tell them what you do.
□ Make yourself available for speaking engagements. Think about the local schools and the library.
□ Put a coupon for a free assessment or consultation on the back of your business card.
□ Get involved in Social Events.
□ Volunteer in your community and meet people. Ask other volunteers what they do and they will
eventually ask you what you do. Have a natural conversation with them and share your passion about
tutoring online.

www.onlinetutorcoach.com
TRY THESE ONLINE STRATEGIES
TO GET STUDENTS

□ Create a website that speaks to your ideal client.

□ Start a blog and share posts on social media.
□ Create a facebook group and add value to your ideal client.
□ Write a book. Here is an example. 31 Days to Become a Better Reader
□ Livestream on Facebook, Instagram, or YouTube,
□ Send an e-mail to your friends and family about your business and ask them to send it to 5 people that they
think could use your services.
□ Create Youtube videos.
□ Start using Aweber and collect e-mail addresses from people that visit your site. When you create content
share the content with your list.
□ Place ads on Craigslist.
□ Learn search engine optimization and put rich keywords into all of your content
online.
□ E-mail a weekly newsletter to people who opt in. Let them know about content you are creating or tips
that will help their child the most.
□ Write an article on LinkedIn and post.
□ Answer people's questions on Quora.
□ Be a guest on a podcast that your ideal client listens to.
□ Start a podcast series using Anchor.
□ Be a guest blogger on blogs that have your ideal client as a reader.
□ Send out press releases.
□ Join Facebook groups and participate frequently without spamming your services.
□ Get your website listed in Google my Business.
□ Collect testimonials from your current clients on LinkedIn and Google My Business to use with all of your
marketing.
□ Become a member of HARO and give quotes for newspapers.
□ Collect video testimonials and place on your website.
□ Completely fill out your LinkedIn Profile page and connect with others.
□ Create joint venture relationships with other online tutors.

www.onlinetutorcoach.com
 TRY THESE ONLINE STRATEGIES
TO GET STUDENTS

□ Help other people out with their businesses, people like to return favors (but don’t expect them
to, natural good things will happen for you. I promise.)
□ Create an e-mail signature with your website and free email opt in gift. Wisestamp
is an amazing resource.
□ Come up with a blogging plan to promote people reading your blog posts.
□ Join the Ultimate Support Group for Online Tutors
□ Join Clubhouse.
□ Join Tutor Talk Club on Clubhouse
□ Join parenting rooms in Clubhouse and speak on stage.

www.onlinetutorcoach.com
 Worksheet task 1
Time to get to work. From the checklist, list all the strategies you are
willing to try and strategies that you are not willing to try yet.

Every time you get a student list how that student found you. Refer
back to the strategies that you have tried

Strategies I would like to try Strategies not willing to try yet

Strategies that got a student Strategies that have not worked yet

www.onlinetutorcoach.com
5 Mistakes Tutors
Make
Since 2012 I have been working #4 Share your tutoring approach
with tutors and noticed that Unless you are trained in a highly sought
they make similar mistakes out program, people do not care about
when they are marketing. your approach. They care more about the
What will make you stand out is results that you get.
your empathy and your story.
#5 Copy other tutor's websites
#1 Share where they went to I know in the beginning you have no idea
school what to write and how to write it. It is so
Unless you went to Harvard, no much easier to look at other examples.
one cares what school you went However, you don't know if what the other
to. Parents want to know do you tutor's are doing actually works. Join the
like working with kids like theirs Jumpstart program to learn how to
and can you get results. market the right way that is unique to you
and makes you stand out amongst other
#2 Use stock photos tutors.
Stock photos can never tell your
story as well as your own photos.
Get a professional photographer
take pictures of you. This is an
example of a stock photo 👉

#3 Testimonials that say "from a

parent"
It is important that people trust
your testimonials. Therefore
make sure to get permission to
post your testimonial and put
their real first name and where
they are from. For example,
Joanne Kaminski- Wisconsin

www.onlinetutorcoach.com
 The secret to
marketing is using the
right words.
Joanne Kaminski
” Using the empathy chart on the
next page with help you with

Empathy
some of the words you can use on
your marketing materials.

Write down what your ideal client

is thinking, saying, feeling, hearing,

How to do it right and doing. What is their biggest

fear and what are their dreams.

When you know this, you will be

able to speak in a way that attracts
their attention. This is called
Many tutors think that parents attraction marketing. It is looking
care how long they have taught, at the problems they have and
how many students they have pointing them towards you as the
worked with, and what college solution. When this happens a
they went to. What parents really parent is less likely to use your
care about is have you worked price to determine if they want to
with students like mine, do you work with you and more likely to
like working with them, and what hire you to work with their child.
kind of results do you get.
Figure out who your ideal student
is so you can market to them
appropriately on the next page.

www.onlinetutorcoach.com
Who is your Ideal
Student?
Feeling

Hearing

DEMOGRAPHIC
Grades Thinking
Location

Tutoring need

Step into your student and Biggest Fears

parent's shoes. What are they
saying, doing, feeling, hearing,
and thinking?
Saying

Dreams
Doing

www.onlinetutorcoach.com
 30-day challenge
01 02 03 04 05
Tell one Join Ultimate Make a Create a Post flyer
person Support
Group for post on Flyer at gas
about your Online Tutors Facebook stations
tutoring
business

06 07 08 09 10
Ask for a Call 3 Offer a Find 3 Reach out
referral schools free podcasts to the
and get on consultati you could podcasts
tutor list on speak on

11 12 13 14 15
Join Create a Join Send an
Clubhouse Livestream
YouTube Google My email to
rooms and viideo and Business friends
get on post and family
stage

16 17 18 19 20
Create a Create a Learn SEO Share a Update
YouTube Craigslist testimonial your
Short ad on social LinkedIn
media Profile

21 22 23 24 25
Set appt Create Start Join Join Buy,
for photo email creating a Facebook sell, trade
shoot signature website Grouops groups on
with Facebook
Wisestamp

26 27 28 29 30
Write a Get listed Answer 5 Sign up Create a
blog post in tutoring questions for HARO post for
directories on Quora buy, sell,
trade

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 Weekly Marketing planner
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY

NOTES TO DO

www.onlinetutorcoach.com
 Get Business in a Box
*for limited time

for only
$27 $54
When you are just starting out as an online tutor, the business stuff can seem pretty
overwhelming.
Payment agreements, contracts, lesson plans, observation notes and other details can
make you feel like you are reinventing the wheel every time you land a new student.
That's way more stressful than it needs to be.
The best way to avoid all that hassle is to automate and systemize as soon as possible,
and that starts with copy and paste new client templates you can simply tweak and
send.

What are you waiting for?

GET YOURS HERE

www.onlinetutorcoach.com
 Get on the Waitlist
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BUSSINESS MASTERCLASS

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The only complete step-by-step course with live coaches that

shows you how to automate your online tutoring business and
inspire you to get students without sharing the profit with
another tutoring business.

What are you waiting for?

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.b soih
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 Thank You!
let's stay in touch!

Join the Ultimate Support Group for Online Tutors

on Facebook

Joanne Kaminski
Online Tutor Coach
Helping you get found, hired, and referred!!

www.onlinetutorcoach.com