Comm 360 - ch2 Notes
Comm 360 - ch2 Notes
Comm 360 - ch2 Notes
This can be done through the financial perspective: improving cost structure, increasing asset
utilization, expanding revenue opportunities and enhancing customer value.
o The financial perspective can be improved upon by tailoring and improving the customer
perspective
The customer perspective can be improved upon by finetuning the internal
perspective
the internal perspective can be improved by holding a strong growth
perspective
the balanced scorecard is a way of modelling long term goals and ensuring they are achieved
through effective strategy and management
- Focus on processes that create value of strategic relevance and/or that have substantial
problems
- Is it a process at all
o Must be possible to identify a main action
o Verb+noun (ex. Approve-decline requests)
o Outcome is in the form of a noun + past participle
- Can the process be controlled
o Repetitive series of events and activities to execute individually observable cases
- Is the process important enough to manage
o Customer willing to pay for the outcome
o Would be willing to pay another party to take over
o Legal/mandatory framework
- Is the scope not too large
o A good check for this is to determine whether there is a 1:1 relation between the
event that initiates the process and each of the activities that are thought to be in
scope
- Is the scope of the process not to small
o There should be at least three different actors
- Core Processes
o Essential value creation of the company (ex. Production of products: marketing, design,
manufacturing, etc…)
- Support processes
o Enabling the execution of these processes (ex: accounting, risk management, budgeting,
etc…)
- Management processes (provide directions, rules, and practices for the core and support
processes
Relationship between processes
- Sequences
o Logical relationship between two processes
- Decomposition
o Decomposition in one process where It gets described in more detail with one or more
sub processes
- Specialization
o Several variants of a generic process (ex. Handling job applications for different
countries)
Definition of a process architecture
1) Clarify terminology
a. Define the key terms of the process landscape model
2) Identify end to end processes
a. Those processes which interface with customers and suppliers of the organization
b. The have several properties that distinguish them from one another
i. Product type
ii. Service type
iii. Channel
iv. Customer type
c. selection of the listed properties should be driven by the idea to only define separate
end-to-end processes when their internal behavior is substantially different.
3) For each end to end process identify its sequential processes:
a. Identify internal, intermediate outcomes of a end to end process
i. Product lifecycle
ii. Customer relationship
iii. Supply chain
iv. Transaction stages
v. Change of business objects
vi. Separation
4) For each business process, identify its major management and support processes
a. What is required to execute the previously identified processes
Process selection
- Define the criteria for assessing the performance of the identified business process
- Most commonly used selection criteria include
o Strategic importance
What processes have the greatest impact on a firms strategic goals
o Health
What is the health of each process
o Feasibility
How susceptible are the processes to BPM initiatives
Process performance measures (a quantity that can unambiguously determined for a given process)
- Performance dimensions
o Time
o Cost
o Quality
o Flexibility
- These dimensions can be refined into a number of process performance measures called
KPI’S
Process portfolio
- Set of all processes in general, and more specifically to their visualization by help of different
criteria
*identify end to end processes, identify management, core and support processes, sequence
decomposition, specialiation. Translate process description into process architecture (travel agency
example).