Through test marketing, a marketer may ascertain the success ratio of the new product and

the marketing campaign and can design the marketing mix ( viz. Product, price, place,
promotion) very well before its launch.

Select one:
a.
Test production

b.
Test selling

c.
Test Marketing

d.
Test advertisement
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Question 2
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Digital analytics can't help you discover trends increasingly searched for by consumers
online.

Select one:
True
False

Question 3
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 Question text
Advertisers of purchaser bundled merchandise are the essential clients of test markets.

Select one:
True
False

Question 4
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Best organizations don't follow the ______________; they advance and kick off something new
to stand apart from the commotion.

Select one:
a.
trend

b.
consumers

c.
competitors

d.
group
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Question 5
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Advertisers use test markets to try different things with:
Brand positioning; Product enhancements and product cost decreases; Publicizing efforts
and spending levels, etc.

Select one:
True
False

Question 6
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The financial plan need not incorporate the expense to create the product for the test
market, all exploration expenses, and all marketing costs.

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True
False

Question 7
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Conducted to know whether the consumer accepts the product and will purchase it again.

Select one:
a.
adoption

b.
purchase frequency

c.
trial

d.
repeat
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Question 8
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Purchase intent is one of the categories of simulated test marketing.

Select one:
True
False

Question 9
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__________________ are not directed in certifiable markets; they are research facility tests.

Select one:
a.
Reenacted/mimicked test markets

b.
Standard Test Markets
 c.
Ordinary Test Markets

d.
Controlled Test Markets
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Question 10
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Purchaser bundled merchandise (CPGs) are products that are sold in bundles that buyers
utilize seasonal.

Select one:
True
False

Question 11
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It is the process of evaluating changes to your market.

Select one:
a.
targeting

b.
segmenting
 c.
market trend analysis

d.
market forecasting
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Question 12
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________________________ resemble an ordinary public marketing effort aside from that they
are led in a set number of urban communities that are a reasonable portrayal of the public
market.

Select one:
a.
Controlled Test Markets

b.
Ordinary Test Markets

c.
Standard Test Markets
d.
Reenacted Test Markets
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Question 13
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Simulated test markets are not conducted in real-world markets; they are ____________ tests.

Select one:
a.
individual

b.
clinical

c.
mass

d.
laboratory
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Question 14
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____________ Line: I is also called“The higher lows” trend line.

Select one:
a.
Risk

b.
Balance
c.
Support
 d.
Resistance
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Question 15
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Test advertising is a kind of lab explore that means to copy reality, where respondents are
chosen, met, and afterward noticed creation or talking about their buys.

Select one:
True
False

Question 16
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Marketer typically will require two test markets and a control market. Test markets should
be geographically dispersed are provide a good representation of the national target
market.

Select one:
True
False

Question 17
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To get a real picture of your industry landscape and determine the direction it is heading in,
you really need to be reading up on the wealth of industry reports readily accessible to you.

Select one:
True
False

Question 18
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Market trend analysis needn’t be as scary as it sounds. It’s simply the comparison of industry
data over a set time period.

Select one:
True
False

Question 19
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How you request criticism from your clients (or colleagues, in the event that you are doing
primer testing with your models inside your group) relies to a great extent upon what sort
of model you have manufactured.
Select one:
True
False

Question 20
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Competitor analysis doesn’t have to cost the earth. By simply reviewing their website,
customer reviews and social media channels it is possible to understand how you compare
to your competitors.

Select one:
True
False

Question 21
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In planning, you need to review your:mission

Select one or more:

b.
mission

c.
values
 d.
none of the above
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In business, whom do we serve?

Select one:
a.
patrons

b.
guests

c.
users

d.
all of the above
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Question 23
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Customers satisfaction are said to be:

Select one:
 a.
emotional

b.
influenced by others

c.
influenced by price and brand

d.
all of the above
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Because of the ease of exchanging products and the short buy cycle, customer bundled
merchandise markets are serious.

Select one:
True
False

Question 25
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Whenever the direction movement makes higher highs and higher lows it can be said as
Silver Chart ____________.

Select one:
 a.
Downtrend

b.
Diagonal

c.
Uptrend

d.
Horizontal
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Question 26
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Customers expectations are said to be:

Select one or more:

b.
Comprise desired wants, or the extent to which customers believe a particular service
attribute is essential for an excellent service provider

c.
Expectations change over time

d.
Perceptions are judgments about service performance

Feedback
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Question 27
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A ________________ is anything that alters the market your company operates in.

Select one:
a.
market share

b.
market forecast

c.
market trend

d.
market analysis
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Question 28
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It is conducted to know whether a consumer will try a product, at least once.

Select one:
a.
repeat
 b.
purchase frequency

c.
trial

d.
adoption
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Question 29
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Social affair input is an urgent component in the Design Thinking measure – and in all other
human-focused design measures.

Select one:
True
False

Question 30
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Conducted to know whether the consumer will repurchase it after the trial.

Select one:
a.
purchase return
 b.
repeat

c.
purchase frequency

d.
adoption
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Question 31
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It is termed as “______ market” when the commodity market is in a long term Uptrend.

Select one:
a.
Exceptional

b.
Bull

c.
Trending

d.
Promising
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Question 32
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 Flag question

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There are three sorts of test markets: Standard test markets, controlled test markets, and
reenacted test markets.

Select one:
True
False

Question 33
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_________________ furnish advertisers with a fake testing scene that is less expensive and
quicker than standard test markets.

Select one:
a.
Standard Test Markets

b.
Ordinary Test Markets

c.
Controlled Test Markets

d.
Reenacted Test Markets
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Question 34
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 Flag question

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Most successful businesses follow the crowd; they don't innovate and break new ground.

Select one:
True
False

Question 35
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These plans cover fabricating, target market definition, product plan, distribution, pricing,
and advancement.

Select one:
a.
specific operational pans

b.
detail test plans

c.
daily plans

d.
working plans
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Question 36
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__________________ can be founded on the accompanying quantitative measures: Market
Share, Sales Volume, extent of the objective market who attempt the product or make
rehash buy, length of the buy cycle, levels of customer fulfillment, distribution levels
accomplished, and so forth

Select one:
a.
Policies

b.
Rules

c.
Objectives

d.
Goals
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Question 37
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It pays to talk to your customers. After all, they are the ones that help put food on the table!

Select one:
 True
False

Question 38
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Advertisers don't need plans that improve the new product/administration execution.

Select one:
True
False

Question 39
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Under simulated test marketing, the consumer is offered the product, again and again, free
of cost. This is done to determine the willingness of the customers to use the product every
time it is offered.

Select one:
True
False

Question 40
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Customer needs likewise incorporate sorts and wellsprings of data about the product,
sources where the product is accessible, the cost of the product, services related with the
product, the picture of the product or firm furthermore, even where and how the product is
____________________.

Select one:
a.
made

b.
delivered

c.
purchased

d.
marketed
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Question 41
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In simulated test marketing, consumers are selected for the experiment based on the
definition of the brand's target market.

Select one:
True
False
Question 42
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The horizontal price movement that occurs when the forces of supply and demand are
nearly equal is termed as “_________________ trend”.

Select one:
a.
Horizontal

b.
Sideways

c.
Upward

d.
Downward
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Question 43
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The weakening of psychological or fundamental factors forms a________________.

Select one:
 a.
uptrend

b.
horizontal

c.
sidetrend

d.
downtrend
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Question 44
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Under Controlled Test Marketing,the company select certain stores in different geographic
areas and ask them to keep its new product into their stores in return for a fee.

Select one:
True
False

Question 45
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Keeping pace with market trends is easy.

Select one:
 True
False

Question 46
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__________________ Line: Also called “The higher highs” trend line.

Select one:
a.
Support

b.
Resistance

c.
Trend

d.
Risk
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Question 47
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Question text
Market trends are not influenced by consumer habits and behaviors.

Select one:
True
 False

Question 48
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While the facts confirm that a few advertisers utilize recreated test marketing innovation to
test a couple of elective plans and pick the champ regarding extended volume or sales,
there's actually no motivation to set a limit for the number to test.

Select one:
True
False

Question 49
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Product test offer advertisers the occasion to test groundbreaking thoughts prior to
bringing about the cost and danger of a public presentation.

Select one:
True
False

Question 50
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 Flag question

Question text
________ Line: The line connecting the higher lows and higher highs.

Select one:
a.
Trend

b.
Support

c.
Risk

d.
Resistance
Feedback
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