COMPETITIVE ANALYSIS

Number of competitors in the market

The news and media industry in the United States is highly competitive and has many players.
Some of the notable competitors in the industry include; CNN, Fox News, MSNBC, ABC News,
NBC News, CBS News, The New York Times, The Washington Post, USA Today and
Bloomberg. These competitors are well-established, with years of experience in the news and
media industry, and a loyal following. They have a significant market share, and their presence
in the market makes it challenging for new entrants to gain a foothold. The competitors in the
news and media industry offer a wide range of content, including breaking news, current affairs,
politics, business news, and lifestyle news. They also provide their content through various
mediums such as television, radio, newspapers, and digital platforms. With the advent of social
media, these competitors have extended their reach by leveraging these platforms to reach a
broader audience.
CNN, Fox News, and MSNBC are the leading television news networks in the United States,
with a significant market share. They offer a 24-hour news cycle and cover breaking news,
politics, and current affairs. They have established a loyal following and have built their
reputation on being the first to break news stories. ABC News, NBC News, and CBS News are
also major players in the television news industry, offering a range of news and current affairs
programming. These networks have been in operation for several decades, and their experience
and reputation are an advantage in the market. The competitors in the news and media industry
have a significant impact on new entrants, such as NewsMarketManager. Firstly, the established
competitors have a loyal following, which can make it challenging for new entrants to attract
viewers or readers. These established competitors have spent years building their brand and
reputation, and it can take time for new entrants to establish a similar level of trust and
credibility.
Secondly, the established competitors have significant financial resources, which they can use to
invest in new technology and content. This investment in technology and content allows them to
provide a better user experience and to offer more comprehensive coverage. New entrants may
not have the financial resources to compete on the same level, and this can make it challenging to
attract viewers or readers. Thirdly, the established competitors have established relationships
with advertisers, which can make it challenging for new entrants to secure advertising revenue.
Advertisers may prefer to work with established competitors, as they have a proven track record
of reaching their target audience. Lastly, the established competitors have a significant presence
on social media, which they use to extend their reach and connect with a broader audience. New
entrants may find it challenging to compete on social media, as the established competitors
already have a significant following.
Is the number of competitors growing, stable or declining?
The media industry comprises various segments, including print, broadcast, and digital media. In
recent years, the number of players in the media industry has increased significantly due to the
proliferation of digital media platforms. The digital revolution has enabled anyone with an
internet connection and a smartphone to become a content producer and distribute their content
globally.
As such, the digital media industry has witnessed significant growth in recent years, with new
players entering the market regularly. The digital media industry includes online news outlets,
social media platforms, podcasts, and other digital platforms. The rise of social media platforms
such as Twitter and Facebook has enabled anyone with an internet connection to share news and
information globally. The number of online news outlets has also increased significantly, with
many traditional media outlets moving to digital platforms.
Therefore, the media industry is a dynamic and ever-changing sector that has witnessed
significant transformations in recent years. The number of competitors in the media industry has
increased significantly due to the rise of digital media platforms. While the print media industry
has witnessed a decline in the number of players, the broadcast media industry has remained
relatively stable. The digital media industry has witnessed significant growth, with new players
entering the market regularly. As such, new entrants such as NewsMarketManager will face stiff
competition in the media industry, but the rise of digital media platforms provides ample
opportunities for growth and expansion.
Major competitors in the market

Direct competitors
The direct competitors are;
 CNN
 Fox News
 ABC News
 CBS News, and NBC News
All the direct competitors offer 24-hour news coverage and comprehensive reporting on breaking
news, politics, and world events. While each of these news organizations has its own strengths
and weaknesses, they are all vying for the attention of news viewers in the United States and
beyond.
Direct competitors’ prices and costs
Cost of 30-second TV Spot (TVNewser)
Media Station Cost of 30-second TV spot
Fox News $8,286
CNN $5,467
MSNBC $3,139

Our value proposition vs competitors value proposition

The value proposition of NMM news and competitors differ significantly, with each network
targeting different audiences and having distinct approaches to news reporting.
NMM news will be a 24-hour news coverage and has won numerous awards for its journalism.
The network's value proposition will be based on providing in-depth, unbiased news coverage
from around the world. One of the key strengths of NMM’s value proposition is its commitment
to journalistic integrity. The network will pride itself on being an unbiased news source and has a
reputation for delivering factual, non-partisan news coverage. NMM’s commitment to
journalistic integrity is reflected in its tagline, "Trusted News Center." This commitment will
help NMM news build a loyal audience that trusts the network to provide accurate and impartial
news coverage.
Another strength of NMM news value proposition is its global reach. NMM will have a network
of reporters and correspondents around the world, allowing the network to cover news from
every corner of the globe. This global reach will make NMM a go-to source for breaking news
and will help the network build a reputation as a trusted source for international news coverage.
In contrast to NMM, competitors are conservative news networks. One of the key strengths of
competitors’ value proposition is their commitment to conservative values. The networks pride
themselves on being voices for conservatives and have built a loyal audience of conservative
viewers. Competitors have been successful in tapping into a market of viewers who feel
underserved by mainstream news outlets and who are looking for news coverage that aligns with
their political beliefs.
Another strength of competitors’ value proposition is their opinion-driven programming. The
networks’ primetime lineup are dominated by opinion shows hosted by conservative
personalities. These shows have been successful in attracting conservative viewers who are
looking for a platform to voice their opinions and hear from like-minded individuals. However,
like NMM, competitors have faced criticism for perceived biases in their reporting. Critics have
accused the networks of being overly partisan and of promoting conspiracy theories. In terms of
target audiences, NMM and competitors have very different approaches. NMM’s target audience
is generally more centrist and includes viewers who are looking for impartial news coverage.
The network's global reach and reputation for journalistic integrity have helped it build a loyal
audience of viewers who trust the network to provide accurate and unbiased news coverage.
Competitors, on the other hand, targets a more conservative audience. The networks’ opinion-
driven programming and commitment to conservative values have helped them build a loyal
audience of conservative viewers who are looking for news coverage that aligns with their
political beliefs.
Indirect competitors
Social media platforms are one of the primary indirect competitors of NewsMarketManager.
Social media platforms such as Facebook, Twitter, and Instagram offer users a platform to share
news and information with their followers. While social media platforms are not in the news and
media industry, they provide users with a platform to access news and information that is
relevant to them. Search engines such as Google and Bing are another indirect competitor of
NewsMarketManager. Podcasts and blogs are other indirect competitor of NewsMarketManager.
Emerging competitors
In today's digital world, the news and media industry has evolved significantly, with new
startups emerging every year. As such, competition in this industry is high, and new entrants
must be ready to face existing competitors. One such new entrant is "NewsMarketManager," a
news and media industry startup planning to enter the market. Emerging competitors to NMM
news include Axios, the skim, cheddar, the business insider, and the information, all operating in
the United States.
References
TVNewser. (2018, January 2). Here's How Much It Cost to Advertise on Fox News, CNN and
MSNBC in 2017. Adweek. https://www.adweek.com/tvnewser/heres-how-much-it-cost-to-
advertise-on-fox-news-cnn-and-msnbc-in-2017/352837/