Module 3
Module 3
Module 3
MODULE 3 in
ENTREPRENEURSHI
P
WEEK 3
Academic Year 2023-2024
Learning Objectives
1. Identify the types of entrepreneurs
2. Explain the function of an entrepreneur
Pre test
Instruction: Circle T if the statement is TRUE and F if the statement id FALSE
1. T
2. T
3. T
4. T
5. T
LESSON: Function of an Entrepreneur
The following are important functions performed by an entrepreneur.
1. Innovation
An entrepreneur is basically an innovator who tries to develop new
technology, products and markets. Innovation may involve doing new things or doing
existing things differently. An entrepreneur uses his/her creative faculties to do new
things and exploits opportunities in the market. He/she does not believe in status quo
and is always in search of change.
2. Assumption risk
An entrepreneur by definition is a risk taker and not a risk shirker. He/she
is always prepared for assuming losses that may arise on account of new ideas and
projects undertaken by him/her. This willingness to take risks allows an entrepreneur to
take initiatives in doing new things and marching ahead in his/her efforts.
Corazon D. Ong is a dietitian by profession who used her knowledge to
create affordable processed meat products that could compete with the already well
known and established processed meat brands. Initially, it was only a hobby where she
could put to good use her creativity and skill in culinary arts. She came up with corned
beef, hotdogs, meatloaf, hamburger patties and ham, an entity that she later sold as a
home business.
She founded CDO food sphere in 1975 as the products reputation for
affordable quality became widespread, the demand for CDO products likewise
increased. The creative homemaker responded to every mother’s need for quick lunch
fixes for their children for convenience this quick lunch fixes should also come in
affordable packages. Corazon Ong likewise understood the taste preferences of Filipino
children but her knowledge of ingredients and their nutritional values gave her product
the advantage.
3. Research
An entrepreneur is a practical dreamer and does not a lot of ground-work
before taking a leap in his/her ventures. In other words, an entrepreneur finalizes an
idea only after considering a variety of options, analyzing their strengths and
weaknesses by applying analytic techniques, testing their applicability, supplementing
them with empirical findings and then choosing the best alternative. It is then that
he/she applies his/her ideas in practice. The selection of an idea, thus, involves the
application of research methodology by an entrepreneur.
Gregorio G. Sanchez, Jr. is a civil engineering by profession formerly
engaged in civil construction works. He went into research and performed experiments
using only pots and pans and a small tank as his equipment. His persistence finally led
to the development of the food supplement that would smother the bad bacteria in
livestock, which he called “LactoPAFI Bacteria.”
Types of Entrepreneurs
Depending upon the level of willingness to create innovative ideas, here are the
following types of entrepreneurs:
1. Innovative entrepreneurs
These entrepreneurs have the ability to think newer, better and more
economical ideas of business organizations and management. They are the business
leaders and contributors to the economic development of a country.
Inventions like the introduction of a small car “Nano” by Ratan Tata,
organized retailing by Kishore Biyani and making mobile phones available to the
common man by Anil Ambani are the works of innovative entrepreneurs.
2. Imitating entrepreneur
These entrepreneurs are people who follow the path shown by innovative
entrepreneurs. They imitate innovative entrepreneurs because the environment in which
they operate is such that it does not permit them to have creative and innovative ideas
on their own.
Such entrepreneurs are found in countries and situations marked with
weak industrial and institutional base which create difficulties in imitating the innovative
ideas.
In the Philippines, a large number of such entrepreneurs are found in
every field of business activity and they fulfill their need for achievement by imitating the
ideas introduced by innovative entrepreneurs.
Development of small shopping complexes is the work of imitating
entrepreneurs. All the small car manufacturers now are imitating entrepreneurs
3. Fabian entrepreneurs.
These types of entrepreneurs are skeptical about the changes to be made
in the organizations. They do not imitate any inventions but follow only after they
are satisfied with its success rate. They wait for some time before the innovation
becomes well tested by others and do not result in a huge loss of business.
4. Drone entrepreneurs
Drone is “a person who lives on the labor of others”. Drone entrepreneurs
are those individuals who are satisfied with the existing mode and speed of business
activity and show no inclination in gaining market leadership. In other words, drone
entrepreneurs are die-hard conservatives even ready to suffer the loss of business.
5. Social entrepreneurship
Social entrepreneurship drives social innovation and transformation in
various fields including education, health, human rights, workers right, environment and
enterprise development.
They undertake poverty alleviation objectives and dare to overcome
traditional business practices and innovate with the zeal of an entrepreneur.
Cecilio Pedro developed multi-flavored toothpastes for children that came
brightly packaged in tubes and boxes adorned with “Sesame Street” characters. Today
the market of the budget-friendly toothpaste brands has expanded to neighboring
countries like China, Vietnam and Indonesia.
The low-priced toothpaste was not the only strategy that look Lamolyan
Corporation to the height of success. The company was lauded for having the “Most
Outstanding Program for Equal Employment Opportunity” by providing work
opportunities to the country’s hearing-impaired community members.
Lamolyan’s employment program includes free housing for more than 30
deaf-mute staff while the company’s managers are required to learn sign-language as a
means of communicating with the hearing-impaired staff. Since the founding of the
Lamolyan Corporation anout 180 deaf-mute students have received a free college
education thourgh D.E.A.F which stands for Deaf Evangelistic Alliance Foundation. It
was founded and chaired by Cecilio k. Pedro D.E.A.F which was officially recognized by
the Philippine government’s Department of Education.
Research on the life of at least one of the successful entrepreneurs cited in this
chapter. Find out what made them succeed. Cite lessons learned from their stories of
success. Find out how the entrepreneur, whom you selected to research on, performed
the 6 functions of an entrepreneur found on pages 6-8. Based on the types of
entrepreneurs on what type of entrepreneur does he/she belongs?
Diosdado Banatao is a successful entrepreneur who designed chip sets and
founded Monstroni and Chips and Technologies. He was able to raise $500,000 as
seed capital to put up Monstroni in 1985. His company’s determination paid off after
they successfully developed the first system logic chip set that lowered the cost of
building personal computers that were more powerful. He then went on to build another
called Chips and Technologies, which created another chips set for enhancing the so-
called graphic adapter.
ACTIVITY 3
Instruction: Analyze the info graphic and answer the questions below.
QUESTIONS:
Answers:
1. Based on the graphic visual presentation, entrepreneurship is a process of creating
and managing a business venture to make a profit by identifying opportunities and
taking risks.
2. Benefits of entrepreneurship include the potential to earn a higher income, the ability
to be your own boss, the opportunity to create jobs and contribute to the economy, and
the chance to make a positive impact on society through innovation and social
entrepreneurship.
3. The info graphic is helpful in providing an overview of the functions of an
entrepreneur and the different types of entrepreneurs. It also highlights successful
Filipino entrepreneurs and their stories of success, which can serve as inspiration and
provide lessons on how to succeed in entrepreneurship.