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    Advertising Assignment #1

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    darylkaylesantos21
    Based on its depiction of McDonald's fries and their connection to potatoes, the advertisement is an example of selective demand stimulation. Selective demand stimulation focuses on promoting a specific brand or product within an established category by emphasizing its distinctive attributes to differentiate it from competitors. The ad aims to attract consumers already familiar with fries and persuade them to choose McDonald's fries over others.

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    Advertising Assignment #1

    Uploaded by

    darylkaylesantos21
    18 views2 pages
    Based on its depiction of McDonald's fries and their connection to potatoes, the advertisement is an example of selective demand stimulation. Selective demand stimulation focuses on promoting a specific brand or product within an established category by emphasizing its distinctive attributes to differentiate it from competitors. The ad aims to attract consumers already familiar with fries and persuade them to choose McDonald's fries over others.

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    Based on its depiction of McDonald's fries and their connection to potatoes, the advertisement is an example of selective demand stimulation. Selective demand stimulation focuses on promoting a specific brand or product within an established category by emphasizing its distinctive attributes to differentiate it from competitors. The ad aims to attract consumers already familiar with fries and persuade them to choose McDonald's fries over others.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views2 pages

    Advertising Assignment #1

    Uploaded by

    darylkaylesantos21
    Based on its depiction of McDonald's fries and their connection to potatoes, the advertisement is an example of selective demand stimulation. Selective demand stimulation focuses on promoting a specific brand or product within an established category by emphasizing its distinctive attributes to differentiate it from competitors. The ad aims to attract consumers already familiar with fries and persuade them to choose McDonald's fries over others.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Is this ad an example of primary or selective demand stimulation?

    Based simply on the advertisement's depiction of McDonald's fries and their connection to
    potatoes, it is more likely to be an example of selective demand stimulation. The advertisement
    appears to promote a specific product (McDonald's fries) within a larger category of potato-
    based items. However, without additional information or context regarding the overall marketing
    strategy and aims, it is difficult to categorize the advertisement as either one or the other.

    Marketing initiatives targeted at increasing demand for an entire product category, such as
    advertising the benefits of potatoes as a versatile ingredient in a variety of cuisines, are examples
    of primary demand stimulation. Conversely, selective demand stimulation focuses on promoting
    a specific brand or product within an established product category, such as emphasizing the
    distinctive attributes or features of McDonald's fries.

    What’s the difference?

    Primary Demand Stimulation:

    Objective: The aim is to generate demand for an entire product category or a broad range of
    products.
    Target Audience: The target audience is typically the general consumer base who may not be
    familiar with the product category or its benefits.
    Marketing Approach: Marketers focus on creating awareness, educating consumers about the
    benefits of the product category, and building a positive perception of the overall product
    category.
    Example: An advertisement that promotes the health benefits of consuming fruits and vegetables
    without explicitly endorsing a specific brand or product falls under primary demand stimulation.
    The objective is to encourage consumers to incorporate more fruits and vegetables into their diet,
    rather than promoting a particular brand.

    Selective Demand Stimulation:

    Objective: The goal is to generate demand for a specific brand or product within an established
    product category.
    Target Audience: The target audience is consumers who are already aware of the product
    category and its benefits, and the marketing efforts aim to convince them to choose a specific
    brand or product within that category.
    Marketing Approach: Marketers focus on promoting the unique features, benefits, or qualities
    of a particular brand or product to differentiate it from competitors and encourage consumers to
    choose it over alternatives.
    Example: An advertisement that showcases the taste, quality, and unique selling points of
    McDonald's fries, specifically highlighting their connection to real potatoes, is an example of
    selective demand stimulation. The objective is to attract consumers who are already familiar with
    fries and persuade them to choose McDonald's fries over other fast-food chains' offerings.

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