N North South University

School of Business and Economics

Assignment-2
Course Title: Strategic Management
Course Code: EMB-690
Sec: ?

Prepared for: Dr.M.Nazmul Amin Majumdar

Adjunct Professor
School of Business and economics
North South University

Prepared by: Md. Anisur Rahman Id: 2125307690

Md. Azizul Haque Id: 2115133690
Said Imam Id: 2115112690
Md. Shoaib Hussain Id: 2035351690
Shithi Das Id: 2135020090

Submission Date:19.09.2023

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Introduction:
Woolworth’s Limited (Woolworth’s or the Group) is one of the large retail companies, which
operates through a network of around 3,000 stores across Australia and New Zealand
(“Woolworth’s Corporate Website - About Us”). The Group recorded revenues of A$55,668.6
million and a net profit of A$1,533.50 million in the financial year ended June 2017.
(“Woolworth’s Annual Report” 2017, p. 54) The Group operates through five business segments
such as Australian food; New Zealand food; Endeavour Drinks; BIGW; and hotels. The
Australian Food segment is engaged in the sourcing of food products for resale to customers in
Australia. The New Zealand food segment is involved in the sourcing of food and drinks for
resale to customers in New Zealand. The Endeavour Drinks segment sources drinks for resale to
customers in Australia. The BIGW segment provides discount general merchandise products for
the resale to customers predominantly in Australia. The Hotels segment offers leisure and
hospitality services including food and drinks, accommodation, entertainment and gaming in
Australia (“Woolworth’s Annual Report” 2017, p. 65). In May 2017, the group launched the
country-of-origin labelling, a product sampling program, which includes the mandatory labelling
of affected products (“Nationwide country of origin labelling education program launched at
Woolworth’s”, 2017). In August 2017, Australian Competition and Consumer Commission
(ACC) released its perspectives on the competition issues arising as a result of the proposed
acquisition of Woolworth’s petrol sites by British Petroleum (“BP proposed acquisition of
Woolworth’s petrol sites”, 2017).

Woolworth’s is the Australia’s dominant retail brand. The first store of Woolworth’s was opened
in Sydney in 1924. Currently Woolworth’s is doing business in India, New Zealand etc.
Woolworth’s has expanded it’s business through expansion and acquisition. Woolworth’s
acquired Dick Smith electronics in 1983. Victorian based safeway super market was added to
Woolworth’s in 1985. It opened it’s first petrol outlet in Dubbo, NSW in 1996. It began internet
home shop service in Sydney in 1998. It acquired Canadian based Tandy electronics as well as
Hong-Kong owned 71 supermarkets in 2001. Current market share of Woolworth’s is 37.1%. in
2022 it was 36%. Market share of Coles and ALDI was gradually 28% and 9%. Few major
brands are currently operating under Woolworth’s are Safeway super markets, Dick smith
electronics, Tandy, Dan Murphy’s, Big W, Dick Smith power house and BWS.

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Woolworth’s deals with both groceries and non-specialized food items including fresh food and
vegetables, bread and pastries, cigarettes and pastries, canned goods, toiletries, dairy goods, deli
items and cleaning merchandise, liquor, petrol, electronics, hotel, gaming and entertaining
operations.

Major competitors of Woolworth’s are gradually ALDI, Metacash,/IGA, Foodworks, AUR, Star
Australia and Macro wholefoods.

Market Share
35%
30% 31%

25% 24%
23%
20%
17%
15%
10%
5%
3% 2%
0% 1%
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Key Objectives:

i. Extending leadership
ii. Maximizing value
iii. Growing new business
iv. Nurturing talent

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Extending leadership:

Woolworth’s has to go through some challenges which basically arise from economic and
business environment. Government has direct impact on super market especially on trading
hours, through the monitoring and regulating functions of the Australian competition and
consumer commission (ACCC), the commonwealth government, the trade practices act (TPA),
and the foreign investment review board. Woolworth’s also has to adapt with macro-environment
changes. One of them is technological changes. Technology basically helps to lowering cost and
improving customer service. Woolworth’s is market leader because it always adapts with new
technology. Woolworth’s is the first retailer who connected with GEMMnet (Global electronic
marketing and merchandising Network) in 1994. It connected Woolworth’s to remote market.
Woolworth’s also has invested in its supply chain and distribution center’s system which are
Auto stock and smart stock. Smart stock forecast the stock needed for distribution and auto stock
forecast stock needed for stores. It really decreases the cost. Using online shopping method and
company website is a value adding approach. Woolworth’s was the first mover toward this
technology compared with it’s competitors. Changing social concerns, lifestyle and attitude.
These issues have made dramatic changes on Australia’s super market. Obesity is one of the
major concerns among Australian people. It pursues them toward healthier products. Demand for
low fat foods has been increasing at an increasing rate as well as organic and GM free foods. The
increasing number of women in workforce changes the working hours of super shops. They want
various generic items within one place. These thing force Woolworth’s to deal with diversify
items like grocery item, petrol, medicine etc.

Increased competition in super market creates pressure on participants to charge low price. Major
players like Coles and Woolworth’s invest heavily on supply chain and distribution centers to
provide products at lower price to customers. Woolworth’s was the first chain store who offered
online shopping in 1993 to make shopping more convenient for the fast pace society. Macro
adopted GM (genetically modified) free policy on the other hand Safeway’s “Fresh food”
marketing position are the burning examples of responses to market competition.

Size matters regarding marginal savings. The more will be super market size the more will be the
marginal savings. Say for example A chain super market can afford 29 full time staff where as an
independent store can afford 4.6 full time staffs. A chain super market account for 64.5% of

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turnover where as an independent store is account for 27.2% of turnover. So, per unit cost is
lower for super markets in comparison with independent store. Currently 3176 suppliers have
been working on behalf of Woolworth’s since long run. The acquisition of new stores for
expansion is good for size but its difficult to meet up the price. Acquiring new store is not easy.
Its costly. Like Foodland paid $6million for land in WA. ALDI paid $5 million for land in
Sydney. Current government restriction, scarce availability and high price of land create entry
barrier for new entrants. Managing big company is a big challenge. Example, recent takeover of
Coles by Wesfarmers.

We can see very little differentiation regarding products offered by super markets. Say for
example, larger super markets offer 12000-14000 product lines where as smaller super markets
like ALDI offer 1000 lines. They do differentiation for homogenous products through low-cost
strategies as well as proper marketing strategies. Coles and Woolworth’s offer fuel discount
vouchers, Safeway uses “Fresh Food People” branding. IGA promotes Community wellbeing,
ALDI practice low price strategy. Product price of ALDI is comparatively low than its
competitors. For example, 35 items have been found whose price is 19% cheaper than Coles and
7% cheaper than Woolworth’s. Few super markets have their own distribution channel like
Woolworth’s and ALDI. Where as independent are dependent on wholesalers. Woolworth’s has
good relation with suppliers. This is entry barrier for new entrants.

Another key issue like cost of doing tobacco license, council license, employee contracts,
business registration and compliance with OH&S legislation is high. It is considered as entry
barrier for new entrants.

Super markets basically offer homogenous items. Here switching cost is low between stores.
This gives consumers high bargaining power. Overwhelming purchasing by customers in the
supermarket increases bargaining power of buyers. Most of the stores offer identical products.
Therefore, switching cost is low here. If those products are not identical (Coke, Pepsi, Sony,
Samsung) then switching cost will be high. Macro wholefoods offer organic products which
reduces it’s target customer’s bargaining power. Here non-financial switching cost is high. But
overall, Bargaining power of buyers in this industry is high.

Bargaining power of suppliers varies on the brand name of the suppliers and the size of the super
market. Sometimes suppliers face risk of being less favored or replaced by super markets own

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brand. But suppliers can overcome it by creating brand loyalty. For example, British American
Tobacco has strong power in the super market like in petrol station, liquor and hotel industry.
Coca-Cola supplier has similar power due to strong brand loyalty. So here bargaining power of
suppliers is high to moderate.

We know super markets offer diversified product line. If we talk about Woolworth’s, they offer
groceries and non-specialized food items including fresh food and vegetables, bread and pastries,
cigarettes and pastries, canned goods, toiletries, dairy goods, deli items and cleaning
merchandise, liquor, petrol, electronics, hotel, gaming and entertaining operations. So, customers
can get anything in one place. But some times they prefer to go independent store even those
store charge higher price. Because those stores are close to their location. But super markets get a
major advantage like they don’t get trading hour restriction. Supermarkets are open 24/7. The
rivalry in this market is high like Coles group has been taken over by wesfarmers. And liquor
sales grew 4.2% in the ownership period. So threat of substitute items is high.

Woolworth’s is a giant super chain store. They charge lower price in comparison of it’s
competitors, provide good customer service, trading hour 24/7. So, they are in leading position.

Maximizing value:

Value maximization occurs when core competency is converted into competitive advantage. Core
competency means doing thing well rather than other activities within organization. Distinctive
competency means doing activities well rather than other competitors. If resources and
capabilities are utilized properly then it will be turned into core competitive advantage. But this
change must be perceived by competitors. Then core competencies will be competitive advance.

Woolworth’s invest on supply chain and distribution to increase efficiency and to minimize the
cost. Their initiative reduces unnecessary cost and move their product efficiently in store.

Woolworth’s uses a slogan which is “The fresh food people”. This helps Woolworth’s to
differentiate them form its competitors. Their slogan indicates quality and healthy food. Apart
from this Woolworth’s sells their product at a reasonable price. So, it is obvious that their
branding and market positioning really works.

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Woolworth’s has implemented several programs like “refresh” (Woolworth’s has made a very
substantial commitment to Project Refresh, (which is a framework for improving business
performance and business restructuring programs through end-to-end supply chain improvement.
The important enabling role of ICT in such innovation was raised by many companies and has
been noted in a wide range of research.20 For example, MBF noted that information and
communication technologies have allowed a high degree of automation in its business processes,
which has led to a number of innovative outcomes. A major focus of innovative activity by
companies in the study involved innovation in marketing and customer relationships aimed at
identifying market opportunities and better satisfying customer needs and wants. For example,
Holden Innovation seeks to identify the determinants of vehicle choice through market research
and data mining. The importance of this type of innovative activity in delivering customer and
business value has also been raised by a number of other studies), “New Idea” (engagement of
consultants to challenge current paradigms; and recruitment of people from different
backgrounds and experiences to challenge the status quo, to name a few. Other companies
identified a number of specific innovation tools, techniques and processes but the extent to which
they impact on innovation processes and outcomes varies: + IAG – the idea owner has to develop
the business case; the owner may come from anywhere in the company. +Qantas – there is an
‘innovations’ program in the company for staff ideas. +Visy – there is a new product
development process, but this accounts for only 10 percent of innovative activity. The innovation
framework is seen as a management issue, not a technology matter) and petrol retailing. They
also organize “Consumer rewards and convenience program” which facilitate Everyday rewards
and everyday money shopping cards.

Woolworth’s has vertically integrated of it’s own supplies that enhances its market power.
Woolworth’s has some selected brand. Their aim is to deliver consistent high quality.

Woolworth’s use some marketing strategies to accelerate it’s sales. They use slogan “the fresh
food people”, ”value for money”, “red spot sales”, “petrol discounting”, “reward programs” and
banking facilities. Woolworth’s has established “Value for money” in Australia market. That has
helped Woolworth’s to make strong foot print in Australia market. Woolworth’s deals with high
volume so they can keep low margin. And that doesn’t have negative impact on Woolworth’s
business. They believe in making increased resources and enhanced capability within

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organization through increasing human capital. Woolworth’s has invested in well designed
logistics and supply chain to do some issues which are given below-

 To maintain competitive low price

 To increase efficiency and to reduce cost
 To ensure better customer service
 To ensure growth of existing business
 To expand new business

Woolworth’s has own distribution channel. It has own farmers who provide 100% fresh meat and
95% fresh fruit. Woolworth’s uses in-store vendor quality who ensure quality and freshness of
products on shelves. Woolworth’s heavily invests on marketing expense like they give ad
through radio, television, newspaper, magazine, leaflets etc. They also give coupon system
offering. These issues really help Woolworth’s to increase brand equity. Woolworth’s gives
refund policies, trolly mounted scanners which reduces time.

Woolworth’s has remarkable investment in technology that increases quality and make healthy
competition among vendors. It also reduces cost in supply chain issue. Another most key
important thing is Woolworth’s uses it’s own logistics, trucks, distribution channel and supply
chain. That ultimately ensures efficiency and effectiveness. That ultimately increases consumer
satisfaction, reduced cycle time and increased total quality.

Growing new business:

Woolworth’s focus on market penetration through quality, productivity, efficiency and market
activity. Woolworth’s do diversification to accelerate profit and to increase market power. For
example, liquor business, medicine business etc. Woolworth’s first entered into supermarket but
later they entered into retail business. They have been expanding their business. Super market
business is becoming difficult due to new strategies adopted by new entrants. Like entry of ALDI
pursue Woolworth’s to expand their business portfolio. Woolworth’s promotes one stop service
which helps to increase sales growth. It pursues Woolworth’s to make further investment to
expand business. Woolworth’s is expanding their business in smaller area which is like a
complement to groceries. Woolworth’s has also business in New Zealand and India. Woolworth’s
has venture agreement with Tata. Woolworth’s has 22 retail stores with Tata in India.

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Woolworth’s is diversifying it’s business like it has invested in petroleum and electronics
industries. Woolworth’s has established alliances with Dick smith and Tandy in Australia and in
New Zealand, These issues has enabled Woolworth’s to diversify in Electronic industry. It has
already 200 Dick Smith alliance store in nationwide.

Nurturing talent:

Woolworth’s recruit their staffs through multiple phases interview. They recruit employee
through group interview, store interview, induction and training, Psychometric testing, one fit
training programs are notable features of the recruitment process. They make their employee
skilled on technology. So that they will be able to bring wellbeing for Woolworth’s through
providing service in the right way to their customers. Together with our suppliers, we strive to
operate in a way that respects worker rights, maintains safe working conditions and protects the
environment and the welfare of animals. Woolworth’s ensures that fair rewards are provided to
employees in the organization to motivate the employees to provide effective services to
customers in the organization. Wage Inspectorate Victoria said on Wednesday it had filed more
than 1,000 charges against Woolworth’s Group and a subsidiary, Wool star, in the magistrates
court. The alleged underpayments ranged from $250 to more than $12,000, and are claimed to
have occurred between 2018 and 2021.

SWOT analysis of Woolworth’s:

Strengths:

i. clear strategic direction

ii. Strong financial position
iii. market leader with market share of 31% in the supermarket industry
iv. product and product innovation skills
v. good technology and supply chain management
vi. Brand image and reputation
vii. market recognition for quality and Fresh Food
viii. economies of scale and low-cost advantage
ix. partnership and Alliance management
x. Geography coverage

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 xi. strong relationship with vertically integrated business

Weakness:
i. introduction of home brand by Coles
ii. Continuous improvement of product lines by competitors
iii. Gaps in customer service and Consumers responses
iv. Too large to manage
v. depth increase
vi. weak population size
vii. Higher overall cost
viii. Exposure to discount market, no competitive offering for example, Coles reduced petrol
margin
ix. Homogeneous nature of Supermarket products in Australia occasional Limited control
over suppliers example craft, Coca-Cola
Opportunities:
i. The potential to increase the customer base
ii. The potential to increase market share
iii. Growth opportunities in the health food sector (Frozen foods, low fat products, organic
and GM free product)
iv. Health consciousness and the debate on Obesity
v. Population increases and Diversity
vi. Metro and convenience markets
vii. The opportunity to use ICT to cut cost and two pursue new sales opportunities on brand
names

Threats:
i. Slow growth and uncertainty in the Australian economy in recent times recession and
growing unemployment possible increasing fuel prices and wages campaign by small
National Association of retail grocery Agencies representing 1000 businesses
ii. The proliferation of substitutes
iii. The growing power of suppliers
iv. Technology advancement
v. Shifts in buyers needs and taste
vi. Increasing regulatory standards and government legislation
vii. Debate on climate change and business sustainabilities
viii. Takeover of coles group by wesfarmers
ix. increase alcohol related diseases and pressure from government to act smoking bans
x. Possibilities of increasing dependency on Overseas suppliers

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Conclusion:

The international business expansion for top retailers is also a challenging task. For instance, the
French Retailer, Carrefour, exited from the Thailand and Algerian markets, Best Buy sealed its
operations in the UK, Tesco declared bankruptcy in-terms of its US-based Fresh & Easy stores,
and the big retail giant, Wal-Mart, exited from the South Korean and German markets. But, there
are also successful retailers throughout the globe. The success of such retailers is through the key
competitive advantage acquired via the customer experience or the differentiation of products
(Galeries Lafayette, J. Crew, Apple, Louis Vuitton, Michael Kors) or cost or price leadership
(Uniqlo, IKEA, Zara, Wal-Mart, Aldi, H&M, Amazon). The successful internationalization of the
retail business includes thorough adaptation to the local business markets such as the culture and
customs, customers, local laws, and competition (Dahlh off, 2015).Further, the retail companies
have to give due importance to the micro and macro environment, supply chain management,
distribution challenges, political climate, and the stability of the economies in which they want to
expand their businesses for a more meaningful and successful expansion. In addition, an
effective global business expansion strategy should be implemented with insight into the future
business requirements of the retail companies.

The company employs approximately 5,610 staff and operates in Australia, New Zealand, Hong
Kong, Singapore and South Africa, and is administered from its head office in Burnley, Victoria.
Woolworth’s International (Australia) is a wholly-owned subsidiary of the South African-based,
Woolworth’s Holdings Limited. Woolworth has clear strategic direction. They do their level best
to improve and update supply channel, distribution channel, technological advancement, product
diversification and business expansion. They basically plan and implement theses issues based
on proper market research. Their financial position is strong enough. Their total Current Assets
6,375million (in AUD)

Net Property, Plant & Equipment 18,348 million (in AUD) Property, Plant & Equipment -
Gross 27,068 24,366 million (in AUD) Buildings 927. Their market share is highest in super
market industry. The Woolworth’s Group is the market leader with a share of 37% of the market

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followed by Coles 28%, Aldi 10% and Metcash 7%. Woolworth’s said it had the "widest range of
products of any food retailer in Australia, totaling more than 20,000 items in each store
depending on its size. Partnering with Thought works, they set up an in-store innovation lab.
This new way of working involved rapid prototyping techniques that helped bring a new concept
to life in a short time frame - enabling Woolworth’s to trial new ideas with their customers, all
the while seeking real time feedback. Woolworth’s uses 28 technology products and services
including HTML5 , jQuery , and Google Analytics , according to G2 Stack. Woolworth’s is
actively using 52 technologies for its website, according to BuiltWith. These include Viewport
Meta, iPhone / Mobile Compatible, and Apple Mobile Web Clips Icon. Online ordering makes it
easier for employers to better utilize their time as they don't have to focus on tasks such as
assisting customers or being cashiers. Online Ordering also makes the stores safer, due to
ongoing COVID precautions, the less customers, the easier it is to maintain social distancing. In
order for a brand to have a positive reputation, it needs to have a strong corporate identity.
Building a corporate brand reputation is an ongoing process and delivering on its promise to
customers to essential in building and maintaining a positive brand reputation. Brand reputation
can be considered as how an organization delivers according to a set standard according to the
stakeholder. Let’s have a look at Woolworth’s reputation and the role customers play in shaping
its reputation. We’ll unpack how Woolworth’s is managed in the age of accountability and
transparency by looking at its ethics and sustainability practices. Lastly, some tips and guidelines
that Woolworth’s should adopt in order to build and maintain its reputation. The Woolworth’s
cooperate brand identity is built on its values which comprise of quality and style, offering value,
service excellence, innovation, integrity, energy and sustainability. Woolworth’s reputation is
one of excellence, quality, ethically, environmentally, and sustainably sourced products. These
are the positive words that come to mind when one thinks of the Woolworth. Woolworth has
developed a vertically integrated supply chain management system which hinges on the supply
relationships that they have formed with cattle and other items suppliers across the country.
Woolworth’s follows top-down management structure. But they have made it less hierarchical
structure. So, their employees will be able to share innovative ideas to top management.
Woolworth’s has outside board of directors to avoid conflict of interest.

In conclusion, the communication strategy developed for Woolworth’s Group regarding the
upcoming referendum focused on the Aboriginal and Torres Strait Islander Voice to Parliament

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aims to achieve multiple objectives The campaign seeks to enhance Woolworth’s' brand image,
increase reach and awareness, generate support and advocacy, shift attitudes and perceptions, and
achieve a high voter turnout. The strategy prioritizes an ethical framework and a public relations
approach to effectively communicate the positive impact of the referendum and promote active
engagement. The recommended communication channels and tactics include out-of-home
advertising through instore posters and flyers, social media advertising with a focus on Twitter,
and a strategic insert in Woolworth’s' home magazine, Fresh Ideas The budget allocation of
$150,000 ensures the strategic distribution of funds to maximize reach and audience engagement
while leveraging earned media opportunities. These issues help Woolworth’s to stay their target
audience connected to them in all time.

Recommendation:

 Woolworth should increase their home brand. As they have good reputation in market.
So, if they launch more brands as a home brand. Then that will increase revenue and will
make possibility to increase sustainable growth. One of it’s main competitors Cole has
already introduced their home brand. Super market is too much competitive. All maintain
low margin. So quality and innovation are concerning issue to differentiate among
competitors.
 Competitors are continuously improving product line. Like ALDI has organic lines. So, I
think Woolworth should add more innovative product line like ALDI to ensure
diversification.
 They should minimize the gap between customer service and customer response. They
should solve the customer problem in a time so that customer will give positive response.
Satisfied customers generate positive word of mouth. And the most important thing is that
they will become loyal customer which will help company to generate more profit.
 There are lots of employees currently working at Woolworth. Say for example,
Woolworth has 3000 stores in Australia and New Zealand. More than 180000 people are
currently working at Woolworth. They should recruit more people to do the work
efficiently and effectively.
 At January 2023 Woolworth’s Group had debt of AU$4.17b, up from AU$3.92b in one
year. On the flip side, it has AU$1.06b in cash leading to net debt of about AU$3.11b. But

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 the biggest relative debt burden belongs to Woolworth’s, which has debts now bigger
than the total equity in the company. This is mainly due its massive investments in the
Australian business David Jones. This is the alarming issue for Woolworth. This should
be minimized by taking necessary steps.
 Woolworth is a giant company so here overall cost is higher. They should minimize the
unnecessary expense. Otherwise, it will minimize the profit margin. Woolworth already
follow keeping low margin strategy to survive in the super market. So, its really urgent
issue to minimize the unnecessary expense for ensuring the sustainable growth.
 Supermarket business is very competitive. Its one kind of discount market, everyone uses
discount strategy to attract customer. For example, Coles reduced petrol margin. But its
not possible for Woolworth because they have to maintain big shop. Their maintenance
cost is high. So they find out other marketing and promotional approach to attract
customer.
 Super markets offer homogeneous product item. So, Woolworth focus on creating home
brand and innovative promotional strategy.
 Super market has not much control over it’s suppliers. Like -Coca-Cola, Kraft. If they can
introduce more home brand then they can gain market power.
 We know super markets offer diversified product line. If we talk about Woolworth’s, they
offer groceries and non-specialized food items including fresh food and vegetables, bread
and pastries, cigarettes and pastries, canned goods, toiletries, dairy goods, deli items and
cleaning merchandise, liquor, petrol, electronics, hotel, gaming and entertaining
operations. So, customers can get anything in one place. But customer can also get these
items from convenience stores, pharmacies, non-affiliated petrol station, online store,
grocery store and fresh food market. Consumers purchase from them because they are at
their convenient location. Woolworth should expand retail business to grab those
customers.
 Buyers needs and taste are changing. Like most people are now health conscious. They
prefer healthy, organic and fresh food. Another important issue behind this reason is
obesity. So, people are concerned more on healthy food. I think Woolworth should focus
more on this healthy and organic food items. This will help Woolworth to increase
revenue.

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  Woolworth should go for vertical integration. So, they will be able to reduce dependency
on Overseas suppliers.

References:

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BAcICBxAuGIoFGEPCAg0QABiKBRixAxiDARhDwgIHEAAYigUYQ8ICFhAuGIoF
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QxiXBRjcBBjeBBjfBNgBAcICCBAAGIAEGLEDwgILEAAYgAQYsQMYgwHCAgU
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+of+woolworth&sca_esv=566478814&rlz=1C1GCEU_enBD1022BD1022&ei=-
WQJZYu9NP6t4-EPs_iW2AU&ved=0ahUKEwjLnZbIqbaBAxX-
1jgGHTO8BVsQ4dUDCBA&uact=5&oq=current+market+share+
+of+woolworth&gs_lp=Egxnd3Mtd2l6LXNlcnAiImN1cnJlbnQgbWFya2V0IHNoYXJlI
CBvZiB3b29sd29ydGgyBRAAGKIEMgUQABiiBEjOQ1AAWO4_cAN4AZABAZgBz
gOgAbAtqgEKMC4xMC44LjMuM7gBA8gBAPgBAcICChAAGAcYHhgPGArCAggQ
ABiKBRiGA8ICBhAAGAgYHsICCBAhGKABGMMEwgIKECEYoAEYwwQYCuIDB
BgAIEGIBgE&sclient=gws-wiz-serp
vi. https://www.google.com/search?
q=product+range+of+woolworth+of+woolworth&sca_esv=566478814&rlz=1C1GCEU_
enBD1022BD1022&ei=_GUJZfKcO8W74-
EPoc21UA&ved=0ahUKEwjyit3DqraBAxXF3TgGHaFmDQoQ4dUDCBA&uact=5&oq
=product+range+of+woolworth+of+woolworth&gs_lp=Egxnd3Mtd2l6LXNlcnAiJ3Byb2
R1Y3QgcmFuZ2Ugb2Ygd29vbHdvcnRoIG9mIHdvb2x3b3J0aDIFEAAYogQyBRAAG
KIESMdGUJERWL9BcAF4AZABAJgB0wKgAZsoqgEIMC4xNi44LjK4AQPIAQD4A
QHCAgoQABhHGNYEGLADwgIGEAAYBxgewgINEAAYCBgHGB4Y8QQYCsICCB
AAGIoFGIYDwgIIEAAYCBgeGA3CAgYQABgIGB7CAggQIRigARjDBMICChAhGK
ABGMMEGAriAwQYACBBiAYBkAYI&sclient=gws-wiz-serp
vii. https://www.google.com/search?
q=product+innovation+of+woolworth+of+woolworth&sca_esv=566478814&rlz=1C1GC
EU_enBD1022BD1022&ei=w2YJZdj5J9nRg8UPgIuJ2A0&ved=0ahUKEwiY57uiq7aB
AxXZ6KACHYBFAtsQ4dUDCBA&uact=5&oq=product+innovation+of+woolworth+of
+woolworth&gs_lp=Egxnd3Mtd2l6LXNlcnAiLHByb2R1Y3QgaW5ub3ZhdGlvbiBvZiB
3b29sd29ydGggb2Ygd29vbHdvcnRoMgsQABiKBRiGAxiwAzILEAAYigUYhgMYsA
MyCxAAGIoFGIYDGLADSPwGUK4BWK4BcAB4AJABAJgBvwOgAcwGqgEFMy0

16 | P a g e
 xLjG4AQPIAQD4AQHiAwQYACBB4gMFEgExIECIBgGQBgM&sclient=gws-wiz-
serp
viii. https://www.google.com/search?
q=good+technology+and+supply+chain+management+of+woolworth&sca_esv=5664788
14&rlz=1C1GCEU_enBD1022BD1022&ei=H2cJZdCFFqKE4-EPn_-
VyAs&ved=0ahUKEwiQkZnOq7aBAxUiwjgGHZ9_BbkQ4dUDCBA&uact=5&oq=goo
d+technology+and+supply+chain+management+of+woolworth&gs_lp=Egxnd3Mtd2l6L
XNlcnAiOGdvb2QgdGVjaG5vbG9neSBhbmQgc3VwcGx5IGNoYWluIG1hbmFnZW1l
bnQgb2Ygd29vbHdvcnRoMgQQABhHMgQQABhHMgQQABhHMgQQABhHMgQQ
ABhHMgQQABhHMgQQABhHMgQQABhHSJYFUJcBWJcBcAF4ApABAJgBAKAB
AKoBALgBA8gBAPgBAcICChAAGEcY1gQYsAPiAwQYACBB4gMFEgExIECIBgG
QBgg&sclient=gws-wiz-serp
ix. https://www.google.com/search?
q=geographical+coverage+of+woolworth&sca_esv=566549676&rlz=1C1GCEU_enBD1
022BD1022&ei=mGgJZdW2Fomp4-
EPku6c6Ag&ved=0ahUKEwjV4vuBrbaBAxWJ1DgGHRI3B40Q4dUDCBA&uact=5&o
q=geographical+coverage+of+woolworth&gs_lp=Egxnd3Mtd2l6LXNlcnAiImdlb2dyYX
BoaWNhbCBjb3ZlcmFnZSBvZiB3b29sd29ydGgyCBAhGKABGMMEMggQIRigARjD
BEi1NFAAWJUxcAB4AZABAJgB9gGgAeIgqgEGMC4xNS43uAEDyAEA-
AEBwgIKEAAYCBgHGB4YCsICCBAAGAgYBxgewgIIEAAYigUYhgPCAgUQABiiB
MICChAhGKABGMMEGAriAwQYACBB4gMFEgExIECIBgE&sclient=gws-wiz-serp
x. https://issuu.com/adv20001-Woolworth’s-group/docs/adv20001_janky_s_group-project/
s/25110135
xi. https://www.google.com/search?q=employee+policy+
+of+woolworth+case&sca_esv=566549676&rlz=1C1GCEU_enBD1022BD1022&ei=4
WsJZYroF5yd4-EPncKKwA0&ved=0ahUKEwjK3P-
SsLaBAxWczjgGHR2hAtgQ4dUDCBA&uact=5&oq=employee+policy+
+of+woolworth+case&gs_lp=Egxnd3Mtd2l6LXNlcnAiImVtcGxveWVlIHBvbGljeSAgb
2Ygd29vbHdvcnRoIGNhc2UyCBAhGKABGMMESL0zUPISWO0xcAF4AJABAJgBq
QOgAf8fqgEKMC4yLjExLjIuMbgBA8gBAPgBAcICChAAGEcY1gQYsAPCAgoQIRi
gARjDBBgK4gMEGAAgQeIDBRIBMSBAiAYBkAYC&sclient=gws-wiz-serp

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